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Betteru Education Corp. $ – Top 5 #edtech trends you will see in 2019 $ARCL $CPLA $BPI $

Posted by AGORACOM-JC at 12:52 PM on Tuesday, January 22nd, 2019
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  • We all are aware that EdTech market is expected to touch $1.96 billion by 2021 with nearly 9.6 million users.

India Today Web Desk January 22, 2019 Ed-tech or education technology is on the rise with more learning trends about to show up in 2019.

Ed-tech or education technology has arrived in India. With BYJUs already getting into the unicorn club, the time has come for other startups who have been doing some good work consistently to pace up the growth and make 2019 the year of Ed Tech in India, in addition to the obvious Fin Tech.

We all are aware that EdTech market is expected to touch $1.96 billion by 2021 with nearly 9.6 million users.

However based on my experience of over 7 years in Education Technology space, let me try to share the Top 5 Ed Tech Trends which will decide how the sector shapes up in India in 2019.

1. Tryst with vernacular learning content

Regional and vernacular content is thriving in all respects, be it entertainment, communication or the digital space. Like any other sector, in 2019, edtech companies cannot afford to miss out at the language content internet consumers.

After all, the next 500 million to 1 billion internet users in India are going to be language users, across age groups.

Regional language users will grow at a Compound Annual Growth Rate (CAGR) of 18 per cent to reach 536 million in 2021, while English users are expected to grow at a CAGR of three per cent.

And hence, this will be the defining trend of ed-tech companies too for expansion to leverage a good chunk of overall pie of internet consumers in India.

CareerAnna, the largest platform to learn in Indian Languages, already offers indepth vernacular learning content in 3 languages — Hindi, Tamil, Telugu, in addition to English, and is witnessing a month on month growth of over 200% in non-English categories.

Like Nelson Mandela said, If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart, and education technology companies need to appreciate this emerging trend.

2. Bite-sized learning is the future of learning

As a new education trend, bite sized learning content can help students learn quickly.

Time constraints and the rapid proliferation of mobile phones have given birth to the bite-sized learning modules.

Bite-sized learning was, till now, restricted to only news, with news aggregators like NewsBytes and Inshorts making good use of the opportunity. This trend has now penetrated the e-learning space as well.

CareerAnna has also come up with bite-sized videos containing mocks, study plans, exam strategies etc.

As per an EdTechReview report, India’s mobile download would rise to 22.7 billion in 2021, and since bite-sized learning is both affordable and convenient in nature, the revenue generated by the ed-tech industry is bound to grow manifold.

3. Curated content over open learning

The preference of curated content over open learning content is a rising ed-tech trend.

Though schools and colleges are archaic institutions, the world of education is undergoing a digital transformation one day at a time. Content curation is the process of collecting relevant information and presenting it in a meaningful way.

Learning in India cannot be ever seen as a primary source of education unless the curriculum is well defined by educators having relevant experience.

Education technology platforms need to perform appropriate curation to bring in the best educators and not just let anyone teach the aspiring students.

Platforms like Coursera, Career Anna, Great Learning which have embraced this as the part of the culture are perceived to be much effective and outcome-oriented primary learning sources by consumers.

However, open learning platforms like Unacademy, which let inexperienced college students with almost no credentials to form more than 95% of educators, are seen as a mere backup source by consumers much like youtube channels.

Such platforms hail only when content is free and struggle to monetise because of the lack of credibility of educators.

Thus, curated platforms shall lead in 2019 and open platforms may have to go back to the war room.

4. Personalised mentorship by certified educators, not university students

Not anyone and everyone should be allowed to teach students.

CareerAnna, Brainnr, and Vedantu are some names which employ certified and trained individuals to come onboard and impart quality knowledge to their users.

Aspiring online tutors then make a demo video for screening and eventually start uploading tutorials on their website.

Live online tutoring presently constitutes of 1% of the supplementary education market, but its future looks extremely promising.

5. Nail your dream job through up-skilling

Skilling up, combined with the right aptitude and attitude is the stairway to any lucrative job.

Sectors like Data Science, Digital Marketing, Google Analytics, Machine Learning, Growth Hacking and Marketing are witnessing high demand presently.

As many as 58 million jobs would be created in Artificial Intelligence by the year 2022 and the IT sector would see the creation of 2.5 lakh fresher jobs in 2019.

CareerAnna’s skill-up courses have helped over 9000 professionals in India to secure placements with giants like Cognizant, Dell, Samsung, Wipro, Infosys, to name a few.

To conclude, I must say that 2019 shall be an exciting year for ed-tech companies with a vast opportunity to tap next billion internet users, but challenging as well as lot of experiments, failures, learnings would be taken to have the next ed-tech unicorn of India, riding on the wave of new internet consumers.