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Speaking at Mesh ’09 – Canada’s Leading Web Conference

Posted by AGORACOM at 2:58 PM on Monday, April 6th, 2009

I’m proud to once again announce that I’ve been invited to speak at Mesh ’09, Canada’s leading Web Conference, being held at the MaRS Centre in Toronto on April 7th & 8th.

I will participate in the panel discussion called “Managing Community Online”, which will also include other very successful web entrepreneurs who have made a career out of creating, managing, and monetizing online communities.

In my experience, online financial communities are more passionate and vibrant than any other kind of community because they deal with people’s financial well-being. As such, our experiences in building a successful community should be extremely beneficial to those in attendance. I’m grateful to our entire community for helping AGORACOM get noticed and to the Mesh team for inviting me to participate.

I attended the inaugural Mesh Conference as a Web 2.0 rookie but was anxious to learn about the space, sort out the useful tools from the trendy ones and apply them to help create a sustainable business model. Given the incredible knowledge I gained at Mesh, it’s only fitting that I give back to the conference and help others build great communities of the future.

On March 3rd, 2009, AGORACOM reported 2008 traffic results that included:

• 1.31 million unique visitors
• 7.9 million visits
• 96 million page views

Mesh is the result of event organizers believing that Toronto deserved to have a world-class conference where people with an enthusiasm for the Web could talk about how it is affecting the media, marketing, business and society as a whole.  My hat goes off to the following gentlemen for making Mesh a reality:

The panel discussion on “Managing Community Online” is on April 8th and is scheduled to begin at 4:10 pm. To view or download the Mesh schedule click here.

I Am A Panelist At Canada’s Premier Web Conference – A Top 10 List For Attendees

Posted by AGORACOM at 6:49 PM on Wednesday, May 21st, 2008

Good afternoon to you all. I’m very proud to announce that I have been invited to speak in a panel discussion at Mesh, Canada’s premier web conference. My panel is called Cultivating Community and includes some people that have made a career out of creating and cultivating community – not an easy thing to do in a world full of intense competition.

I am very proud of the invitation for three reasons:

  1. Finance sites don’t get much “Love” from the techie world, so congrats to our entire community for helping AGORACOM get noticed.
  2. I attended the inaugural Mesh Conference as a complete rookie – but anxious to learn about Web 2.0, sort out the useful tools from the cool ones and apply them in a real business environment.
  3. Member satisfaction, client satisfaction and metrics point to both a successful Mesh education and a successful business implementation.

PAYBACK IS A MESH

Given my incredible experience with Mesh, it’s only fitting that I give back to the conference by posting my personal Top 10 List of Do’s and Dont’s for building and cultivating a community. I hope to cover these during the panel tomorrow – but you never know. Enjoy:

1. Figure Out A Biz Model or Die.

  • What Does Your Space Need? Find It and Fill It.
  • Adsense Will Not Suffice
  • Find Paying Customers. Focus On Business Not Individual Subscriptions
  • Making Money Isn’t Selling Out. You Need It Before You Can Change The World
  • Make A Plan – But Be Flexible

2. Position Yourself As A Premium Site – Focus On Content, Not “Cool”
3. Recruit Members/Leaders To Create Great Content and Traffic. Poach Weak Competitors.
4. Customer Service, Customer Service. Customer Service. 24/7/365.
5. Hire Developers That Understand Your Business, Not Just Code. Hat Tip To Our Developers.
6. Knock On Doors – A Lot Of Them – And Business Will Come.
7. Attend and Network At Conferences Attended By Your Customer Base
8. Search Engine Marketing – CPC CPC CPC CPC
9. Don’t Launch A Major Upgrade Without Input From Key Members
10. Don’t Add Features Without A Reason. “Feature Creep” Will Kill You.

…OK and 1 more

11. Don’t Explain Technology To Clients, Explain The Business Result!

There you have it. If you are serious about building a community that will survive long into the future, then take this list seriously.

Regards,
George