Loop Insights is a provider of contactless solutions and artificial intelligence (“AI”) to drive real-time insights and enhanced customer engagement to the brick and mortar space.
What does this mean? Loops real-time AI data capabilities changes everything about your check out experience at a brick and mortar store. Up until now, you simply walked up to the register and paid your bill. If you were lucky, you were handed some coupons for your next visit. It didn’t matter if those coupons didn’t apply to you, everybody got one.
Loop “Insights”, on the other hand, uses data and artificial intelligence to instantly determine what would be important to you and makes you an offer on the spot to buy more product from the store or their e-commerce site. More than just lip service, here is what Sobeys Chief Information Officer Bruce Burrows had to say:
“Loop Insights’ diverse suite of services was an obvious fit for Sobeys as we look to drive consumer engagement and close gaps in our personalization of the customer experience. By testing Loop’s Fobi device in our retail operations, we hope to connect more directly with customers while returning AI-driven insights to optimize our retail operations.”
“An obvious fit” for a company with $28 BILLION in revenue pretty much tells you everything you need to know … but if you think that sounds powerful, then you should know that it is just scratching the surface of Loop capabilities.
To understand more, you need to watch this great interview with Loop Insights CEO, Rob Anson.