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8 Important Marketing Trends to Watch #AR – SPONSOR: Imagine AR $IP.ca $SEV.ca $VST.ca $YDX.ca $NTAR.ca

Posted by AGORACOM-JC at 10:41 AM on Wednesday, June 3rd, 2020

SPONSOR: Imagine AR Inc. (IP:CSE) (IPNFF:OTCQB) is an Augmented Reality platform that allows businesses to easily launch AR campaigns. Clients Include: NBA Sacramento Kings, Mall of America, AT&T Shape and The Basketball Hall of Fame. The company recently announced partnership with Engaged Nation, an award winning leader in digital engagement marketing for casinos Learn More.

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8 Important Marketing Trends to Watch

  • In the coming years, it is expected that augmented reality will be surpassing virtual reality, eventually booming into a $198 billion industry by 2025
  • Marketers can leverage augmented reality to highlight promotions in real-time as well as simulate a shopping experience remotely
  • With just a smartphone, people can be transformed into a digital experience that can be leveraged for commerce, education, and more

By: Jared Polites

The digital marketing industry is constantly evolving as consumer habits and demands shift with the release of new technologies. For the first time ever, mobile advertising dominated web advertising, controlling nearly 75% of all ad spend. Not only is mobile where most people spend most of their time, but it is also where they purchase most of their digital purchases. This trend should only increase as smartphone and credit card penetration rates increase across the developing world.

For the global marketing industry and entrepreneurs, data and automation will continue to be an important piece of the puzzle and should be a core area of focus for business owners. Below is a full list of marketing trends to keep your eye on.

1. Influencer Authenticity

Content demands across the consumer landscape have shifted to wanting a more personal and authentic interaction with both brands and influencers. In fact, 58% of people have bought a new product in the past six months because of an influencer’s recommendation. With Instagram on the verge of removing likes, the influencer market will need to focus more on authenticity and product-market fit. This should increase the level of quality in the content provided.

2. Video Content

Video content is now the holy grail of content marketing. Stories, as seen on Instagram and Facebook, have single-handedly crushed competitors such as Snap. Given the vertical distribution of content and commerce on these platforms, creators and brands can leverage Stories to interact and sell. This also gives advertisers the ability to market “live” within these segments. Researchers have also shown that people spend most of their time watching live videos as compared to pre-recorded ones. So the implication of that in marketing is something we can see in 2020.

3. VR and Augmented Reality

Virtual and augmented reality have emerged in recent years. In the coming years, it is expected that augmented reality will be surpassing virtual reality, eventually booming into a $198 billion industry by 2025. Marketers can leverage augmented reality to highlight promotions in real-time as well as simulate a shopping experience remotely. With just a smartphone, people can be transformed into a digital experience that can be leveraged for commerce, education, and more.

4. Google Ads Smart Bidding

Recommended For You Webcast, June 8th: How to Generate Revenue Now

Google Ads smart bidding entails the process of using machine learning and contextual signals to make smart recommendations that will enhance Google ad profitability. Various strategies include enhanced CPC (cost-per-click) and conversion maximization. Companies need to make sure their marketing strategies and goals align with smart bidding. In some cases, manual management could be more effective. Keep an eye on smart bidding in 2020 as more companies explore this feature.

5. Proprietary Tech

To date, only, only 23% of businesses have incorporated Artificial Intelligence (AI) into processes and product/service offerings. Most studies have found that the larger a business is, the more likely they have integrated some form of AI. As costs and accessibility to AI become lower, AI continues making its way into more marketing products in 2020.

6. Voice Search

Within the last year, 60% of people have started to use voice search. While privacy is still an underlying concern, voice search is accurate and convenient. These stats should grow as consumers and marketers find ways of interacting organically in various voice forms. We should expect to see various apps and enhancements being built on top of leading IOT and voice search devices in the near future.

7. Mobile E-Learning

The sad reality is that over 71% of workers are not actively engaged in their jobs. To increase this engagement, companies can implement various marketing and technology such as gamification applications. The goal is to create a sense of community and purpose within your organization. Mobile learning has been proven to increase retention and adult learning, so it should be utilized when possible.

8. Social Impact Marketing

As CSR programs continue to become more important, companies will find ways of integrating these initiatives into their existing marketing efforts. As seen with companies like TOMS, social impact marketing and for-profit operations are not mutually exclusive. You should think about ways to integrate social impact activities into your existing business plan to align impact and profit. Doing this will help build a stronger following and brand loyalty.

While not fully comprehensive, these marketing trends should continue and become more prominent in 2020.

Source: https://www.business2community.com/marketing/8-important-marketing-trends-to-watch-02306931

CLIENT FEATURE: Else Nutrition $BABY.ca The Award Winning, Plant-Based Nutrition Company For Small Cap Investors $MAT $KMB $BMY $ABT $WYE

Posted by AGORACOM-JC at 3:53 PM on Thursday, May 28th, 2020
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Highlights

  • $CAD 10 million cash and runway for well over a year;
  • Backed By A Billion Dollar Global Nutrition Company;
  • MOU For International Distribution Of Products
  • US Product Launch Planned For Q3-2020;
  • “Best Health” Award At Global Food Innovation Summit In Milan;
  • Awarded Patents In 22 Countries, 44 Countries Pending;
  • Executives & Advisors From Globally Renowned Companies & Institutions

Here’s What The Experts Say

“Finally a high quality, nutritionally-dense, tasty, plant-based alternative that is low in sugar.  Else is filling a much needed gap, and providing an alternative for those looking to avoid dairy or soy, and a viable option for intolerances and other diet considerations.”

Nicole Silber, RD, CSP, CLC

Else Nutrition Holdings is an advertising client of AGORA Internet Relations Corp.

Hollister $HOLL.ca Launches Tommy Chong’s Cannabis 1:1 Full-Spectrum Elixir $WEED.ca $CGC $ACB $APH $CRON.ca $OGI.ca $FAF.ca

Posted by AGORACOM-JC at 11:06 AM on Wednesday, May 27th, 2020
  • Announced the tincture it is manufacturing and distributing for its partner, Tommy Chong’s Cannabis, is officially ready to hit the market
  • The tincture, branded Tommy Chong’s Cannabis™ 1:1 Full Spectrum Elixir, features a sweet berry flavor and 1:1 ratio of CBD to THC; for a total of 1000mg cannabinoids (500mg CBD and 500mg THC).
  • Tommy Chong’s Cannabis™ Full Spectrum Elixir 1:1, is being distributed exclusively by Hollister Cannabis Co.’s distribution partner, Indus Holdings, Inc. (CSE: INDS)

VANCOUVER, May 27, 2020 - Hollister Biosciences Inc. (CSE: HOLL, FRANKFURT: HOB, OTC: HSTRF) (the “Company” or “Hollister“) – a diversified cannabis branding company with products in over 220 dispensaries throughout California, is pleased to announce the tincture it is manufacturing and distributing for its partner, Tommy Chong’s Cannabis, is officially ready to hit the market.

The tincture, branded Tommy Chong’s Cannabis™ 1:1 Full Spectrum Elixir, features a sweet berry flavor and 1:1 ratio of CBD to THC; for a total of 1000mg cannabinoids (500mg CBD and 500mg THC). True to the manufacturing mission of Hollister Cannabis Co., this 1:1 tincture was crafted in small, artisanal batches for optimal quality and made from premium California-grown cannabis. 

The tincture, Tommy Chong’s Cannabis™ Full Spectrum Elixir 1:1, is being distributed exclusively by Hollister Cannabis Co.’s distribution partner, Indus Holdings, Inc. (CSE: INDS)

CEO of Hollister Biosciences, Carl Saling, shared: “We are thrilled to have Tommy Chong’s Full Spectrum Elixir at Indus’ distribution center, ready to distribute to dispensaries in California. I am super proud of our team – especially through this global pandemic. We have continued to push forward and release a legendary product for a true legend!”

About Tommy Chong’s Cannabis: 

As one-half of the legendary comedy duo Cheech & Chong, Tommy Chong helped pioneer a completely unique brand of comedy directed at the counterculture movement of the early ’70s. At the heart of this brand of entertainment was cannabis. On-screen and off Tommy became a vocal advocate for his favorite herb. In a time where cannabis had to be talked about in whispers, Tommy was a loud voice for the advocacy movement, working tirelessly to destigmatize the use of this healing plant. With the legalization of recreational cannabis, Tommy’s voice continues to ring out loudly, touting its benefits and place in society. Now, Tommy is thrilled to share that passion and knowledge of cannabis with the rest of the world. Using his lifelong connections in the industry, he has made it his personal mission to share the very best product available with his fans and fellow herb connoisseurs. If anyone knows weed, it’s Tommy. And now fans of comedy and cannabis alike can experience the strains and products that Tommy himself has hand-selected.

About Hollister Biosciences Inc.

Hollister Biosciences Inc. is a multi-state cannabis company with a vision to be the sought-after premium brand portfolio of innovative, high-quality cannabis & hemp products. Hollister uses a high margin model, controlling the whole process from manufacture to sales to distribution or seed to shelf. Products from Hollister Biosciences Inc. include HashBone, the brand’s premier artisanal hash-infused pre-roll, along with concentrates (shatter, budder, crumble), distillates, solvent-free bubble hash, pre-packaged flower, pre-rolls, tinctures, vape products, and full-spectrum high CBD pet tinctures. Hollister Cannabis Co. additionally offers white-labeling manufacturing of cannabis products.  Our wholly-owned California subsidiary Hollister Cannabis Co is the 1st state and locally licensed cannabis company in the city of Hollister, CA birthplace of the “American Biker”.

Website: www.hollistercannabisco.com

ON BEHALF OF THE BOARD

“Carl Saling”

CEO and Director

The CSE, nor its regulation services provider, does not accept responsibility for the adequacy or accuracy of this release.

Forward-Looking Information: This news release includes certain statements that may be deemed “forward-looking statements”. The use of any of the words “anticipate”, “continue”, “estimate”, “expect”, “may”, “will”, “would”, “project”, “should”, “believe” and similar expressions are intended to identify forward-looking statements. Although the Company believes that the expectations and assumptions on which the forward-looking statements are based are reasonable, undue reliance should not be placed on the forward-looking statements because the Company can give no assurance that they will prove to be correct. Since forward-looking statements address future events and conditions, by their very nature they involve inherent risks and uncertainties. These statements speak only as of the date of this News Release. Actual results could differ materially from those currently anticipated due to a number of factors and risks including various risk factors discussed in the Company’s disclosure documents which can be found under the Company’s profile on www.sedar.com

Else Nutrition $BABY.ca Provides Corporate Update – Product Launch In U.S. Expected In Q3 $MAT $KMB $BMY $ABT $WYE

Posted by AGORACOM-JC at 10:41 AM on Friday, May 22nd, 2020
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  • Engagement with Covet PR ahead of planned product launch in the U.S.; Covet specializes in alternative foods promotion with clients such as Beyond Meat, Banza, Kashi, Once Upon a Farm, and many others
  • Positive social campaign testing results, reached over 320,000 potential customers in the U.S.
  • Partnership with “Mom’s Meet”, a community of approximately 100,000 U.S. moms dedicated to exploring new children products
  • Product launch in the U.S. expected in late July or early August 2020 (4-8 week delay from original pre-July launch date due to Covid 19)
  • Toddler Nutrition product sampling campaign planned to launch on June 15, 2020

VANCOUVER, BC / May 22, 2020 / ELSE NUTRITION HOLDINGS INC. (TSX-V:BABY) (OTCQB:BABYF) (“Else” or the “Company“), a developer of plant-based alternatives to dairy-based baby nutrition, is pleased to provide the following corporate update.

Marketing for Upcoming Product Launch

Else is pleased to announce that it has engaged Covet PR, a national U.S.-based public relations firm devoted to food, beverage, beauty and lifestyle brands. Covet will) support the launch of Else products into the U.S. marketplace in Q3-2020. Covet’s client roster includes impressive, disruptive and leading wellness brands, such as: Beyond Meat, Banza, Kashi, Once Upon a Farm, and many other better-for-you consumer product companies.

“As experts in the plant-based nutrition space, we are thrilled to be partnering with Else Nutrition for their U.S. launch,” says Sara Brooks, Founder, and CEO of Covet PR. “At Covet PR, we are passionate about companies that are truly innovating, making this world a healthier and happier place. Furthermore, as a mom of two young children, I am equally as excited about having a better, complete nutrition solution I can depend on, and I look forward to sharing this brand with consumers nationwide.”

During the month of April, Else executed its first paid test campaigns on social media platforms, showing highly promising results and customer engagement. The brand was exposed to over 320,000 potential U.S. customers, with more than double the industry average clickthrough rate. The clickthrough rate is a widely accepted industry standard indicator of high customer interest in the brand. Insights gleaned from this campaign will be integrated into a sampling campaign planned to launch on June 15th 2020, when customers will be able to order Else Toddler Nutrition samples.

The Company has also partnered with Mom’s Meet, a dedicated community of approximately 100,000 U.S. moms exploring new consumer products for their children. The program will raise brand awareness among this group via digital communications, and will drive sampling for Else Plant-Based Toddler Nutrition.

Product Launch Date

Management is pleased to announce that the impact of the COVID-19 pandemic, on Company’s business was minimal, causing an approximate 2 month delay in product launch which is currently scheduled for late July or early August 2020. Else also expects to finalize its agreement with a leading U.S.-based organic baby formula manufacturer for the production of its plant-based toddler nutrition product in June of 2020.

About Else Nutrition Holdings Inc.

Else Nutrition GH ltd. is an Israel-based food and nutrition company focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, 100% plant-based, non-soy, formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition won the “2017 Best Health and Diet Solutions’ award at the Global Food Innovation Summit in Milan. The holding company, ELSE Nutrition Holdings Inc, is a publicly-traded company, listed as TSX-V: BABY, as part of the TSX Venture Exchange and as OTCQB: BABYF as part of the NY OTC QB Exchange. Else’s Executive and Advisory Board includes leaders hailing from Abbott Nutrition, Mead Johnson, Boston Children’s Hospital, ESPHGAN (European Society for Pediatric Gastroenterology, Hepatology and Nutrition). Plum Organics, Tel Aviv University’s Sackler Faculty of Medicine, and Gastroenterology & Nutrition Institute of RAMBAM Medical Center.

For more information, visit: elsenutrition.com or @elsenutrition on Facebook and Instagram.

For more information, contact:

Hamutal Yitzhak, CEO, Co-Founder & Director
ELSE Nutrition Holdings Inc.
E: [email protected]
P: +972(0)52-447-9931

Mr. Sokhie Puar, Director of Else Nutrition
Email: [email protected]
Telephone: 604-603-7787

TSX Venture Exchange

Neither the TSX Venture Exchange nor its regulation services provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Caution Regarding Forward-Looking Statements

This press release contains statements that, to the extent they are not recitations of historical fact, constitute “forward-looking statements” within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as “will”, “plan”, “hope to”, “intend” or similar expressions. Forward-looking statements in this press release include, but are not limited to, statements with respect to: the Company’s commercialization of its products and expected timing, expected go-to-market strategy (including marketing, proposed markets, sales, customer growth and market position), and industry conditions including any impact of Covid-19. Such forward-looking statements reflect current estimates, beliefs and assumptions, which are based on management’s perception of historical trends, current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the successful completion of Else’s proposed scale-up for its products, restrictions due to Covid-19 will not result in additional unplanned delays, and such statements are intended to apply only to the infant formula market for ages 12 months and above, and having all necessary regulatory approval as required by each target market. Numerous risks and uncertainties could cause the Company’s actual results to differ materially from the estimates, beliefs and assumptions expressed or implied in the forward-looking statements, including, but not limited to: consumer demand for the Company’s products, whether the Company’s current and future products achieve commercialization, uncertainty regarding material changes in laws and regulations, retention of key personnel, the Company’s ability to expand into global markets and competitive developments, and the impact of Covid-19 on the planned business operations. The foregoing list of factors is not exhaustive, and other risks and uncertainties not presently known, or believed to be material, to management Additional information and other factors that could affect the operations or financial results of the Company are set out in the Company’s Filing Statement dated May 14, 2019 under the heading “Risk Factors” and may be accessed through the SEDAR website (www.sedar.com). Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management’s expectations only as of the date of this press release. The Company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law

CLIENT FEATURE: Eyecarrot Innovations $EYC.ca Creating Faster Brains Through Stronger Eyes $EYPT $KALA

Posted by AGORACOM-JC at 6:11 PM on Wednesday, May 20th, 2020
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(TSXV:EYC) | (OTC:EYCCF) | (2EYA:GR)

Trusted and used by some of the world’s top professional sports teams, including:

  • Eyecarrot Has Already Started Commercializing Its Vision Therapy Platform
  • Company’s Vision Therapy Products Used In:
    • Over 1,500 Practices
    • 20 Countries
  • Flagship “Binovi” Is State-Of-The-Art Platform
    • Measures 14 Key Vision Skills
    • Essential For Maximizing Brain Performance
    • Shipped Over 400 Binovi Units (April 2020)
    • Goal Is 2,500 Binovi Units (End Of 2020)
  • Signed Sports Vision Partnership With Eli Wilson Goaltending
    • World Leader In Goaltending Development
    • 600 Active Goaltending Camp Participants
    • 50,000 Global Aspiring Goaltenders
  • Closed Major Financing In Q1 2020
  • Eyecarrot is now well positioned to further commercialize and capitalize on massive demand for Vision Therapy and Training For Athletes and Education

THE MARKET OPPORTUNITY

  • Vision Therapy captures 3% of a $36B Yearly Vision Market today
  • Vision Therapy will grow by 22% this year and account for 4% of the $39B Yearly Market by year end
  • Sights are set on disrupting the sports performance industry in 2020 while receiving engagement from leaders within the human performance – sport performance industry
  • The size of the sports performance market reached a value of nearly $488.5B in 2018, having grown at a compound annual growth rate (CAGR) of 4.3% since 2014
  • Expected to grow at a CAGR of 5.9% to nearly $614.1B by 2022

AS FEATURED ON BTV:

Eyecarrot Innovations is an advertising client of AGORA Internet Relations Corp.

Baby food sector is neglecting infants’ nutritional needs, says start-up – SPONSOR: Else Nutrition $BABY.ca $MAT $KMB $BMY $ABT $WYE

Posted by AGORACOM-JC at 12:40 PM on Wednesday, May 20th, 2020

SPONSOR: Else Nutrition Holdings Inc. (TSX-V: BABY)The award winning, plant-based nutrition company for small cap investors. The company has a $10,000,000 cash balance for US product launch In Q2 2020 with International agreements in Q3. Learn More

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Baby food sector is neglecting infants’ nutritional needs, says start-up

By Oliver Morrison

UK baby foods are compromising infants’ health with excessive amount of sugar, according to Little Tummy – a start-up that hopes to disrupt the UK baby food sector with meals that it claims contains half the amount of fruit of sugar compared to many other brands.

Read More: https://www.foodnavigator.com/Article/2020/05/19/Baby-food-sector-is-neglecting-infants-nutritional-needs-says-start-up

ImagineAR $IP.ca Announces The Appointment Of Troy Miller, Founder of Division ONE Sports, As Advisor For Augmented Reality Fan Engagement For Professional and College Sports Venues & Live Streaming $SEV.ca $VST.ca $YDX.ca $NTAR.ca

Posted by AGORACOM-JC at 7:17 AM on Tuesday, May 19th, 2020
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  • Announced that Troy Miller has joined the Company as an Advisor to the CEO for the purposes of taking ImagineAR solutions to both professional and college sports teams for use in their venues to enhance fan engagement and generate new revenue streams
  • Mr. Miller is the Founder of Division ONE Sports, a company focused on Pro and college sports marketing and consulting services for nearly two decades
  • Over $500 million in sports sponsorship/media deals during his career

VANCOUVER, May 19, 2020 - ImagineAR (IP:CSE) (IPNFF:OTCQB) an Augmented Reality Company that enables businesses to create their own mobile phone AR campaigns is pleased to announce that Troy Miller has joined the Company as an Advisor to the CEO for the purposes of taking ImagineAR solutions to both professional and college sports teams for use in their venues to enhance fan engagement and generate new revenue streams for them. Mr. Miller is the Founder  of Division ONE Sports, a company focused on Pro and college sports marketing and consulting services for nearly two decades.  With over $500 million in sports sponsorship/media deals during his career, ImagineAR believes Mr. Miller will accelerate the Company’s early Augmented Reality success within professional and amateur sports.

TROY MILLER PROFESSIONAL BACKGROUND

Troy is a 30-year sports industry veteran. He is the Founder and Principal of Division ONE Sports, a company he started in 2003 that specializes in providing companies with turnkey sports marketing and consulting services in areas such as Stadium/Arena TV-Visible Signage, Branding, Sponsorship/Media Sales, IP Rights, Promotional Rights, On-site Activation, Database Marketing, Social Media, and VIP Hospitality. Troy has represented several blue-chip clients over the years, leading to well over $500 million in sports sponsorship/media deals through his extensive relationships with over 100 Major Division 1 NCAA Schools and Conferences, NFL, NBA, NHL, MLB, and MLS Teams, as well as, Major TV networks.

Mr. Miller stated, “With the advancement in technology across several platforms, ImagineAR brings a leading-edge Augmented Reality platform to the pro sports and collegiate athletic teams and venues to give them yet another means to reach and enhance fan engagement, as well as, generate new revenue streams to add to their bottom line.”

“Mr. Miller brings a tremendous track record of success in Professional Sports and Major NCAA Division 1 Athletics,” said Alen Paul Silverrstieen, CEO and President of Imagine AR. “With today’s paradigm shift in sports fan engagement due to Covid-19, Augmented Reality is a perfect activation technology for both in-stadium and live streaming.”

This press release is available on the Company’s AGORACOM Discussion Forum, a moderated social media platform that enables civilized discussion and Q&A between Management and Shareholders. 

About Imagine AR Inc. 

ImagineAR Inc. (CSE: IP) (OTC: IPNFF) is an augmented reality (AR) platform, ImagineAR.com, that enables businesses of any size to create and implement their own AR campaigns with no programming or technology experience. Every organization, from professional sports franchises to small retailers, can develop interactive AR campaigns that blend the real and digital worlds. Customers simply point their mobile device at logos, signs, buildings, products, landmarks and more to instantly engage videos, information, advertisements, coupons, 3D holograms and any interactive content all hosted in the cloud and managed using a menu-driven portal. Integrated real-time analytics means that all customer interaction is tracked and measured in real-time. The AR Enterprise platform supports both IOS and Android mobile devices and upcoming wearable technologies. ImagineAR is also available as an SDK to integrate into existing mobile apps. 

All trademarks of the property of respective owners. 

ON BEHALF OF THE BOARD

Alen Paul Silverrstieen
President & CEO
 

(818) 850-2490
https://twitter.com/IPtechAR
https://www.facebook.com/imaginationparktechnologies
https://www.instagram.com/iptechar
https://www.linkedin.com/company/imagination-park-technologies-inc 

We encourage you to do your own due diligence and ask your broker if Imagine AR Inc. (cse: IP) is suitable for your particular investment portfolio*. 

The Canadian Securities Exchange has neither approved nor disapproved the contents of this press release. This press release may include ‘forward-looking information’ within the meaning of Canadian securities legislation, concerning the business of the Company. The forward-looking information is based on certain key expectations and assumptions made by Imagine AR’s management. Although Imagination Park believes that the expectations and assumptions on which such forward- looking information is based are reasonable, undue reliance should not be placed on the forward-looking information because ImagineAR can give no assurance that it will prove to be correct. These forward-looking statements are made as of the date of this press release, and ImagineAR disclaims any intent or obligation to update publicly any forward-looking information, whether as a result of new information, future events or results or otherwise, other than as required by applicable securities laws.

People are choosing #cannabis over cocktails because it’s healthier – SPONSOR: Hollister Biosciences $HOLL.ca $WEED.ca $CGC $ACB $APH $CRON.ca $OGI.ca $FAF.ca

Posted by AGORACOM-JC at 6:05 PM on Friday, May 15th, 2020

SPONSOR: Hollister Biosciences Inc. (HOLL:CSE) A vertically integrated cannabis company with products in 220 California dispensaries and joint ventures, licensing agreement & partnerships with global brands. The company recently closed $20 MILLION deal with Venom Extracts adding $CDN 16.4 million in revenue and $CDN 2.48 million in EBITDA. Learn More

People are choosing cannabis over cocktails because it’s healthier

  • What’s a safer, healthier option to alcohol? That would be cannabis, say 90 per cent of Americans asked about their use of substances last year.
  • The findings seem to reflect that people trying to adopt healthier lifestyles are thinking cannabis could be a better fit than alcohol, suggests an article by Merry Jane.

By Angela Stelmakowich

A healthier lifestyle was among four factors associated with more people consuming weed in 2019 than in 2018. The other three factors include there being less stigma around cannabis, legalization and decriminalization efforts, and pot from legal U.S. states being sold on the black market in states where cannabis is still a no-no.

The National Cannabis Study, released last month by marketing research firm MRI-Simmons, notes the single-year jump in cannabis consumption between 2018 and 2019 was significant. About 22 per cent of surveyed Americans consumed weed at least once in 2019 compared to 16 per cent in 2018. That represents a 38 per cent hike.

Of those who used cannabis in 2019, the survey shows 17 per cent consumed once a month or more, while seven per cent consumed daily.

Cannabis, herbal supplements and vitamins were all up from 2018 to 2019. / Photo: Christopher Furlong/Getty Images Christopher Furlong/Getty Images

While consumption of cannabis, herbal supplements and vitamins were all up from 2018 to 2019, caffeine and alcohol consumption dropped slightly, both by about three per cent.

About 58 per cent of respondents also said that marijuana should be legal, up from 56 per cent in 2018, and almost two-thirds, 64 per cent, over the age of 18 expect marijuana to become legalized in all states within the next five years.

The study used a nationally representative online sample of more than 5,000 respondents.

Source: https://www.thegrowthop.com/cannabis-news/cannabis-continuing-to-mainstream-with-more-americans-using-weed-in-2019

Augmented Reality #AR for Ecommerce: the Why and the How – SPONSOR: Imagine AR $IP.ca $SEV.ca $VST.ca $YDX.ca $NTAR.ca

Posted by AGORACOM-JC at 10:58 AM on Thursday, May 14th, 2020

SPONSOR: Imagine AR Inc. (IP:CSE) (IPNFF:OTCQB) is an Augmented Reality platform that allows businesses to easily launch AR campaigns. Clients Include: NBA Sacramento Kings, Mall of America, AT&T Shape and The Basketball Hall of Fame. The company recently announced partnership with Engaged Nation, an award winning leader in digital engagement marketing for casinos Learn More.

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Augmented Reality for Ecommerce: the Why and the How

  • With the relentless pursuit of customer experience excellence and the competition getting tougher by day, online merchants are often spread too thin
  • Feeling the pressure to step up their game, ecommerce brands are looking for new ways to meet consumer demand and differentiate their business

by Olga Ezzheva

Rising to the challenge is augmented reality, which promises to reinvent online shopping for customers and drive sales. As AR is approaching technological maturity, businesses are wising up to AR-enabled opportunities and are making AR an integral part of their strategy.

So, let us focus on two main questions — why you need AR for your custom ecommerce development project and how you can do it.

Why do you need AR for your ecommerce business?

Supercharge customer engagement

A pillar to ecommerce success, customer engagement comes in many forms. Exceptional service, personalized offers, and brand storytelling all contribute to fostering an engaged and loyal audience.

Augmented reality opens a new dimension to customer engagement. Highly interactive in nature, the technology enables brands to deliver creative digital experiences. Think AR-powered product discovery, context-driven personal recommendations, or interactive tours. On top of that, AR adds gamification, making the entire online shopping process more fun.

Boost conversion rates

Fun as it is, online shopping has one major drawback that stops users from converting into customers. Without actually seeing and trying the product, it’s difficult to decide whether it’s a good fit for us. Augmented reality can make all the difference.

Through interactive 3D object presentation, AR encourages users to see in great detail how a selected product will function in a real environment, shaping the purchase decision. A well-informed decision, in turn, translates into a significantly lower return rate — a win-win for both a buyer and a happy customer.

Reach new customers

With the spending power of $143 billion, Gen-Zers are becoming a much coveted group for retailers and ecommerce stores. But to successfully market to this digital-native generation, brands need to adapt their approach and leverage all that digital has to offer.

Incorporating AR into your marketing strategy helps position your brand as forward-thinking and attracts digital natives. Take it from the ecommerce giants. Amazon introduced its AR View to let users see thousands of items in the settings of their own homes. Instagram, too, now lets you shop with augmented reality.

How can you integrate AR into your ecommerce strategy?

Immersive product catalogs

AR-powered catalog apps help brands bring their products to life. For those online stores that do not have a showroom, these virtual catalogs are a great way to allow customers to not only get the look and feel but also to customize configurations according to their preferences. 

Imagine trying a sofa in different colors to see what matches your interior best. Ikea’s app lets you do just that. Taking things a step further, you can enhance your AR-driven ecommerce app with machine learning capabilities to analyze a user’s environment and offer tailored recommendations based on the context and previous purchase history.

Virtual fitting rooms

Just like exploring different interior design options, an AR-fueled mobile app can let you try on clothes, jewelry, accessories, and even makeup. To delight its customers with novel experiences and boost brand recognition, Converse has launched the Sampler app, which lets you try on a pair of shoes to see how they look, snap a picture, and share it with friends.

These virtual fitting rooms can also solve the size problem for potential buyers. An AR-enabled app captures a user’s measurements and reproduces the accurate silhouette so that customers can try on clothes and adjust size as needed until they find a perfect fit. 

Interactive user manuals

Augmented reality can help you further nurture a relationship with your customers even after the sale. For that, provide your customers with AR-enhanced product manuals and interactive tours to guide users through complex installation and maintenance processes or teach them how to use additional features.

These compelling demonstrations through life-like AR animations enable customers to get the most of their purchase while improving the overall shopping experience and boosting satisfaction — exactly what you need to cement users’ loyalty with your brand.

Wrapping up

According to Gartner, in 2020 100 million customers will shop in augmented reality, both online and in-store. With these numbers in mind, it’s about time to jump on the AR bandwagon and start reaping the benefits of stellar customer engagement, improved conversion rates, and wider reach.

Olga Ezzheva is a technical writer at Oxagile, a provider of software engineering and IT consulting services for SMEs and Fortune 500 companies alike. You can reach Olga at [email protected] or connect via LinkedIn.

Source: https://streetfightmag.com/2020/05/12/augmented-reality-for-ecommerce-the-why-and-the-how/

Hollister Biosciences Inc. $HOLL.ca CEO Provides Corporate Update $WEED.ca $CGC $ACB $APH $CRON.ca $OGI.ca $FAF.ca

Posted by AGORACOM-JC at 9:27 PM on Wednesday, May 13th, 2020
  • “As the country begins to emerge from stay at home orders, we thought it would be prudent to provide our shareholders with an update on our operations and some additional details on our recently announced acquisitions, Alphamind and Venom Extracts.” Said Carl Saling, CEO Hollister. “Integration of the new companies is well underway and continues to run smoothly”

VANCOUVER, May 13, 2020  - Hollister Biosciences Inc. (CSE: HOLL, OTC: HSTRF,  FRANKFURT: HOB) (the “Company“, “Hollister Cannabis Co.” or “Hollister“) a diversified cannabis branding company with products in over 220 dispensaries throughout California, is pleased to provide a Corporate Update from CEO, Carl Saling.

“As the country begins to emerge from stay at home orders, we thought it would be prudent to provide our shareholders with an update on our operations and some additional details on our recently announced acquisitions, Alphamind and Venom Extracts.” Said Carl Saling, CEO Hollister. “Integration of the new companies is well underway and continues to run smoothly”

COVID-19 (the “Pandemic”) Update

In many states across the country cannabis was deemed an essential business and Hollister has been able to stay operational in all the states in which it operates.

It has been a challenging environment; however, we have navigated the new environment effectively.  Some cities and counties only allowed curbside pick-up and or delivery of cannabis, while others have closed but others stayed completely open for business using and implementing safety precautions.

Hollister took action to help the communities in which they operate by manufacturing hand sanitizer and donated it to offices and front-line workers. As recognition for our efforts the county of Hollister, California awarded Hollister Cannabis Co. a Certificate of Appreciation for our support.

Today, Hollister’s facilities are operating under social distancing guidelines to ensure the Company’s employees are safe.  The Company has also provided employees with gloves, masks and hand sanitizer to take home.  It is the Company’s first order concern during the pandemic to ensure that employees are operating in a safe and healthy environment and provide them with the tools they need to keep themselves and their families safe.

Hollister Cannabis Co.

Hashbone, the Company’s bubble hash infused pre roll brand, continues to grow and gain new fans daily.  The Company introduced HashBone “Minis” which are 0.5 gram bubble hash infused pre-rolls packaged in a 5 pack. The Company has rolled out Hybrid and Sativa SKU’s now available in select California dispensaries. 

The Company also plans to introduce the HashBone “Wolfie”, which answers the call of the true connoisseur. The HashBone Wolfie is a traditional HashBone coated with full spectrum cannabis oil and rolled in bubble hash.  There is hash on the inside and hash on the outside with full spectrum oil holding them together.  The HashBone Wolfie is currently in the testing phase and estimated to be in the market before the end of May 2020. 

Strategic Alliances with Tommy Chong

Further to the news release dated February 7, 2020, the Company is pleased to disclose the strategic relationship with Tommy Chong is progressing well. Hollister is very close to launching its 1st SKU with Tommy Chong called Tommy Chong’s Cannabis Full Spectrum Elixir comprising a 1:1 ratio – 500mg CBD: 500mg THC.  The product has completed testing, labels are being generated, and the Company expects product launch before the end of May 2020.

Venom Extracts

Venom Extracts (“Venom“) continues to be integrated within Hollister Biosciences operations and the synergies are evident. Plans are underway for expansion of Venom into Hollister’s manufacturing facility in California with engineering and permitting processes underway.  The Company anticipates Venom will be producing in California in Q4 2020.

Throughout the pandemic, Venom products continued to see significant growth in demand which resulted in record revenue for Q1, 2020.  Although these numbers will be disclosed in Hollister’s Q1 report, only a small portion will be included in Hollister’s audited financial statements, as the acquisition closed on March 24, 2020 

AlphaMind

The integration process is underway pursuant to the Company’s recently announced acquisition of AlphaMind (see News release dated April 30, 2020).  The Company believes AlphaMind’s medicinal mushroom based product SKU’s will be complementary to Hollister’s existing product line.  AlphaMind has an agreement in place with an established US based manufacturing partner.  It is the Company’s intention to build out an e-commerce platform to market and distribute AlphaMind’s product line.  AlphaMind is a new entrant in the burgeoning medicinal mushroom sector and is also in the process of developing IP surrounding psilocybin based pharmaceutical treatments.

Future Objectives

The Company believes the pandemic has changed consumer behaviour, possibly in a permanent fashion. 

Hollister believes it can capitalize on this in several ways:

  • The company is looking to accelerate its direct to consumer platform for both the hemp and the cannabis markets.
  • Hollister Biosciences will look to build a centralized ecommerce management system that will streamline the sales and marketing of all Hollister Biosciences non cannabis brands like Rebel Hemp Company & AlphaMind.
  • The Company will continue to evaluate the changing cannabis regulatory landscape to expand operations into new states.
  • The Company will also evaluate new technologies which may be utilized in the Company’s Facilities in the future.
  • Hollister Cannabis Co. is currently in the design phase of expanding its facility to accommodate the Venom brand.

About Hollister Biosciences Inc.

Hollister Biosciences Inc. is a multi-state cannabis company with a vision to be the sought-after premium brand portfolio of innovative, high-quality cannabis & hemp products. Hollister uses a high margin model, controlling the whole process from manufacture to sales to distribution or seed to shelf. Products from Hollister Biosciences Inc. include HashBone, the brand’s premier artisanal hash-infused pre-roll, along with concentrates (shatter, budder, crumble), distillates, solvent-free bubble hash, pre-packaged flower, pre-rolls, tinctures, vape products, and full-spectrum high CBD pet tinctures. Hollister Cannabis Co. additionally offers white-labeling manufacturing of cannabis products.  Our wholly-owned California subsidiary Hollister Cannabis Co is the 1st state and locally licensed cannabis company in the city of Hollister, CA birthplace of the “American Biker”.

Website: www.hollistercannabisco.com

The CSE, nor its regulation services provider, does not accept responsibility for the adequacy or accuracy of this release.

Forward-Looking Information: This news release includes certain statements that may be deemed “forward-looking statements”. The use of any of the words “anticipate”, “continue”, “estimate”, “expect”, “may”, “will”, “would”, “project”, “should”, “believe” and similar expressions are intended to identify forward-looking statements. Although the Company believes that the expectations and assumptions on which the forward-looking statements are based are reasonable, undue reliance should not be placed on the forward-looking statements because the Company can give no assurance that they will prove to be correct. Since forward-looking statements address future events and conditions, by their very nature they involve inherent risks and uncertainties. These statements speak only as of the date of this News Release. Actual results could differ materially from those currently anticipated due to a number of factors and risks including various risk factors discussed in the Company’s disclosure documents which can be found under the Company’s profile on www.sedar.com