- Global market research company Nielsen opened up its own esports division
- Goal is to assess the space  and provide reliable, and independent data, while meeting the constant need for sponsorship valuation
In August, the global market research company Nielsen opened up its own esports division. Like its other verticals, Nielsen Esports’ goal is to assess the space  and provide reliable, and independent data, while meeting the constant need for sponsorship valuation.
While the company will approach esports in several global regions, one of its first published reports looked specifically at the German market. Some key findings of the nation-wide study noted that 23 percent of those asked consider themselves interested in esports, while a high 62 percent said they wanted to visit esports events in the future (with many opportunities to do so, with ESL One Cologne, ESL One Hamburg and Riot Game’s EU LCS games).
At the SPOBIS Gaming and Media summit, The Esports Observer spoke to Michael Heina, the head of esports Europe for Nielsen Sport.
In the discussion, Michael evaluates the community’s reaction to Nielsen’s esports debut, the reasons behind Germany’s large esports audience, and why more in the country are becoming accustomed to sponsors at events.
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