If you thought PK Beans $BEAN is just a children’s clothes retailer, you’d better think again. Whereas children’s clothes retailers simply stack, rack and sell on volume, $BEAN is bringing the kind of innovation to the space that we once saw from the likes of Apple.
Just as Apple did back in the day, $BEAN is creating a complete experience out of their products that includes the use of Augmented Reality stories with characters that carry great messages while showcasing their products.
More than just a cool idea, $BEAN innovation is creating some eye-popping KPI’s in it’s very early pivot such as:
- 10,000 customers
- 62% returning customer rate
- $29 on every $1 of ad spend
- 18,000 + orders in 2020
- 55% increase in online visitors
- $1.5M + in 2020 sales
- …. and much more
Beyond Augmented Reality, $BEAN has also incorporated a second-hand resale and sustainable initiative that, combined with the fact it is Canada’s only public company with a board dominated by women, is quickly becoming a great ESG company.
Why is that important? ESG investing (Environmental, social and corporate governance) is a very big trend in the United States, where BEAN is expanding to next!
Watch this incredible interview with BEAN Founder & CEO Traci Costa
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