Posted by AGORACOM-JC
at 9:00 PM on Tuesday, March 12th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V)
Video advertising is the future! Company’s A.I. makes 80,000
calculations / second, targeting 750 million users to deliver higher
prices and volume. Company announced combined trailing 12 month revenue
at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V
—————————
Persistence Market Research (PMR), in its report, projects the global programmatic advertising platform market to register a staggering expansion at 33.3% CAGR during the forecast period 2017 to 2025.
In 2016, the market was evaluated at US$ 1,926.4 Mn, and is further estimated to reach nearly US$ 30,000 Mn by 2025-end.
Surging Utilization of Mobile Advertising to Propel Growth
With growing market for mobile phones, wide utilization of mobile
advertising is witnessed, coupled with surging demand for more
sophisticated technology. Emergence of tools to monitor & measure
relevant data on mobile devices is influencing bright prospects for
programmatic mobile video. There has been a wide adoption of digital
technologies & devices for innovation in business processes and
revenue producing opportunities. In addition, several government and
international events have generated an incremental online advertising
spending, which in turn has influenced adoption of programmatic
advertisements. The aforementioned factors are expected to fuel growth
of the market during the forecast period. In addition, social media
marketers are running more effective campaigns through automated buying,
reaching precise audiences with highly relevant messages. This is
further estimated to propel market growth.
North America to be Largest Market for Programmatic Advertising Platform by 2025-End
North America is projected to be the largest market for programmatic
advertising platform, followed by Europe and Asia Pacific (APAC). Market
in this region will account for revenues worth US$ 1,683.30 Mn in 2017,
and is further estimated to surpass US$ 13,000 Mn by 2025-end. However,
Middle East & Africa (MEA) is anticipated to register fastest
growth in the global programmatic advertising platform market, followed
by Latin America.
Based on transaction mode, real-time bidding segment will remain
preferred in the market during the forecast period. This transaction
mode is expected to surpass US$ 16,000 Mn in revenues by 2025-end. In
contrast, private marketplace transaction mode is projected to exhibit
the fastest expansion at 46.7% CAGR through 2025. This segment is
further estimated to create an incremental opportunity of US$ 5,787.71
Mn between 2017 and 2025.
Mobile Video Ad Format to Register Highest CAGR in the Market through 2025
By ad format, revenues generated by mobile video is expected to reach
US$ 8.682.57 Mn by 2025, and is projected to register the highest CAGR
in the market, followed by mobile display. In terms of revenues, desktop
video will be the second largest ad format segment by 2025-end. On the
basis of enterprise size, although large enterprises are expected to
remain dominant over the market, SMBs are projected to register the
fastest growth through 2025. PMR’s report estimates large enterprises to
expand from US$ 2,190.55 Mn in 2017 to more than US$ 16,000 Mn by
2025-end. SMBS are estimated to exhibit a CAGR of over 40% during the
forecast period.
Key market players identified in PMR’s report include AppNexus Inc.,
AOL Inc. (Verizon Communications Inc.), Yahoo! Inc., DataXu Inc.,
Adroll.com, Google Inc. (Doubleclick), Adobe Systems Incorporated,
Rubicon Project Inc., Rocket Fuel Inc., MediaMath Inc., IPONWEB Holding
Limited (BidSwitch), Between Digital, Fluct, Adform, The Trade Desk,
Turn Inc., Beeswax, Connexity, Inc., Centro, Inc., RadiumOne, Inc.
Posted by AGORACOM-JC
at 9:30 AM on Tuesday, March 5th, 2019
Announced that it has completed the operational integration of recently acquired 495 Communications LLC, a leading Connected Television, advertising and content marketing company
CTV refers to any TV that can be connected to the internet and access content beyond what is available from a traditional cable provider.
Vancouver, British Columbia–(March 5, 2019) – Good Life Networks Inc. (TSXV: GOOD) (FSE: 4G5) (“GLN“, or the “Company“), an advertising technology company, today announced that it has completed the operational integration of recently acquired 495 Communications LLC (“495“), a leading Connected Television (“CTV“), advertising and content marketing company.
CTV refers to any TV that can be connected to the internet and access
content beyond what is available from a traditional cable provider. By
finalizing the integration of 495, GLN integrates over 50 new clients
onto its platform, bringing its total client base to just over 100
publishers and advertisers for the remainder of 2019, up from 47 exiting
2018.
495 also brings GLN a number of owned-and-operated CTV channels on
Roku, including long form movie content apps. 495 has exclusive rights
to advertise on numerous premium CTV channels, where users can watch
advertising supported movies and video content. Roku pioneered streaming
for TV and has over 15 million monthly active accounts streaming over 7
billion hours of video and music per year.
Jesse Dylan, GLN CEO commented, “The acquisition
of 495 fits well with our aggressive growth strategy through
acquisitions. GLN’s operational integration of 495 is off to a great
start, with both the traditional business and the exciting CTV app
business proving valuable additions to our company.” Jesse Dylan added,
“With the successful completion of 495 and recent Impression X
integrations, I believe we will be able to carve out a significantly
piece of what is expected to be a 13.3-billion-dollar industry this
year.”
Bret Polansky, incoming VP for GLN and former CEO of 495 added, “The
CTV space is experiencing exponential growth right now. By 2020 more
than 75% of families will have TVs connected to the internet in the
United States. By positioning ourselves in the owned-and-operated CTV
app space we have an exciting opportunity to capitalize on the
advertising opportunities through GLNs technology.”
In addition to the owned-and-operated CTV apps, 495 also has
long-term exclusive agreements to represent dozens of third-party CTV
apps on an exclusive basis. It is anticipated that this number will grow
on both an organic and inorganic basis.
The GLN Story
GLN’s advertising technology is the engine that sits between
advertisers and publishers. The GLN Platform is built for cross device
video advertising: Mobile, In-App, Desktop and CTV (Connected
Television). The Programmatic Video Marketing Platform is powered by
GLN’s Patent Pending proprietary machine learning technology that
targets and connects digital advertisers with consumers three times
faster than industry standards, with among the lowest fraud rates of
similar vendors without collecting PII (Personal Identifiable
Information). Advertisers make more money by reaching their target
audience more effectively. GLN makes money by retaining a percentage of
the advertiser’s fee.
GLN is headquartered in Vancouver, Canada with offices in Newport
Beach and Santa Monica California, New York and UK and trades on the TSX
Venture Exchange under the stock symbol “GOOD” and The Frankfurt Stock
Exchange under the stock symbol 4G5.
Forward-looking statements relate to future events or future
performance and reflect the expectations or beliefs regarding future
events of management of GLN. This information and these statements,
referred to herein as “forwardâ€looking statements”, are not historical
facts, are made as of the date of this news release and include without
limitation, statements regarding discussions of future plans, estimates
and forecasts and statements as to management’s expectations and
intentions with respect to the performance of the company. These
statements generally can be identified by use of forward-looking words
such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”,
“believe” or “continue” or the negative thereof or similar variations.
These forwardâ€looking statements involve numerous risks and
uncertainties and actual results might differ materially from results
suggested in any forward-looking statements. Important factors that may
cause actual results to vary include without limitation, risks relating
to the digital advertising industry and general economic conditions,
success of acquisitions and any growth strategies implemented by the
company. In making the forwardâ€looking statements in this news release,
the Company has applied several material assumptions, including without
limitation that any acquisitions and corporate directives and
initiatives will be successfully completed in the time expected by
management and produce the desired results, generate the anticipated
revenue and expand GLN’s global reach per management’s expectations. GLN
does not assume any obligation to update the forward-looking
statements, or to update the reasons why actual results could differ
from those reflected in the forward looking-statements, other than as
required by applicable securities laws. Additional information
identifying risks and uncertainties is contained in GLN’s filings with
the Canadian securities regulators, which filings are available at www.sedar.com.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this
release.
Posted by AGORACOM-JC
at 4:57 PM on Wednesday, February 13th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V)
Video advertising is the future! Company’s A.I. makes 80,000
calculations / second, targeting 750 million users to deliver higher
prices and volume. Company announced combined trailing 12 month revenue
at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V
—————————
Top 10 Tech Trends in Digital Marketing in 2019
Going shopping is always exciting, especially when somebody else is paying. But in every other occasion your cost should be reasonably calculated, and each saving will be highly appreciated.
Therefore, act like a pro with programmatic advertising, which will make your campaigns more cost-effective.
Published February 7th, 2019 – 08:56 GMT via SyndiGate.info
Artificial intelligence (AI) and chatbots rank among the top
10 trends in digital marketing this year, said an industry expert,
noting that the trends will help one be ready for challenges awaiting
one’s business in 2019.
1. Artificial Intelligence
With everybody talking about AI, don’t be afraid AI will take over
the world. But for sure it may have significant impact on your business
sooner or later. Mechanisms will be helpful in analyzing your consumers’
behaviour and their search patterns. Making the most out of it,
utilizing data from social media platforms and blog posts, you’ll be
able to track customer journey and understand how your users and are
looking for desired products and services. All this may lead
straightforward to better understanding of your customers (by 30 per
cent) and more effective performance of your content (15 per cent).
2. Chatbots
This AI-based technology can be considered as your virtual concierge,
instantly communicating with your users and assisting in completing
their goals with immediate answers, messaging in real-time, 24/7 chat.
As research shows 90 per cent of their answers are correct, their
quality and detailed approach are highly appreciated. Allowing for
multi-channel consistency and knowledge centralization, they are getting
more and more appreciated, especially in the Gulf region, where not
everybody can understand your Call Center employees. No wonder they are
becoming so popular. With 1.4 billion people interacting with chatbots
worldwide, 80 per cent of savvy businesses are already using or plan to
use chatbots by 2020. And by 2022, chatbots will help businesses save
over $8 billion per annum, especially in the banking and healthcare
industries. Adding up to it the fact, that companies using such solution
are perceived as innovative, it’s a simple must have of the season.
3. Programmatic Advertising
Going shopping is always exciting, especially when somebody else is
paying. But in every other occasion your cost should be reasonably
calculated, and each saving will be highly appreciated. Therefore, act
like a pro with programmatic advertising, which will make your campaigns
more cost-effective. An automated bidding on advertising inventory in
real time is a perfect opportunity to show an ad to a specific customer
and in desired context. Nowadays 84 per cent of brands and marketing
agencies buy display advertisement in such manner and almost two thirds
do the same for their mobile campaigns. With reduced budgets and
impressions wastage decreased by 30 per cent, it ensures operational
efficiency as well, both from buyers’ and sellers’ perspective. No
wonder, with increased targeting effectiveness up to 85 per cent
indicated by ad agencies, programmatic marketing will be the best
supporter in planning your marketing budget for 2019.
4. Voice search
Consumers appreciate now everything that makes their life easier,
faster, hassle-free and enables data to be accessed on the go. Voice
search is not about recalling the spirit of Christmas (with Kevin home
alone campaign by Google) or showcasing amazing capacity of Google
Duplex, presented by Sundar Pichai, booking a hairdresser appointment.
It is about ease of making hands-free call, asking for directions,
playing favourite song or checking for movie timings. Consumers consider
it as quicker and easier, than going to a website or using app, while
driving car making or simple “more fun†than other search methods. Worth
considering is fact, that voice recognition devices really do matter in
paid search and SEO. In US itself huge increase of solution adopters of
voice enabled assistant devices is visible. Trending with 48 per cent
annual growth increase in US, voice shopping will rise there to $40
billion per year in the next four years, as consumers warm up to making
offscreen purchases. Have in mind, that 50 per cent of all searches will
be voice searches by the year 2020. On the top of it – use of voice
search can have few more advantages for your company – from improving
your brand image, through being recommended by digital assistants and
increasing your local relevance, up to reducing negative signals from
your website, like bounce rate.
With three available technologies: AR (Augmented Reality, enhancing
physical objects with digital content), VR (Virtual Reality – completely
simulated virtual 3D environment) and MR (Mixed Reality – combining the
two by creating VR environment in which physically existing objects
take part) are estimated to grow into a $95 billion market by 2025. The
strongest demand for technology comes from creative economy industries:
gaming, live events, video entertainment and retail, but wider
applications in healthcare, education, the military and real estate are
predicted over time. With very positive adoption rate (96 per cent in
UK!) are very likely to become the third solid way in which people
choose to shop. So-called Vcommerce (Virtual Commerce) will add value as
supportive technology, defining true omnichannel experience. Seems like
this solution is going to bring the trust gap of potential online
shoppers – allowing almost to touch and feel products and subsequently
build trust with the retailer. Therefore, apart from immersive
experience of VR, supporting positive interaction with the brand and
used for advertising purpose, research today opportunity of practical
applications like virtual changing room (how useful for clothes,
glasses, watches, right?) or digital assistants (make up, furniture
fitting). Yes – future is here, now and you should not definitely miss
it.
6. Content marketing & Personalization
Seth Godin said that nowadays marketing is not about tuff that you
make, but about the stories you tell. Indeed, we don’t buy anymore
simple good or service, but go for brand promise and overall experience
assured by storytelling. With words of Jay Baer – content is a fire;
social media is gasoline. Therefore, content understood from perspective
of superb copywriting, supported with great pictures, create only a
basis for a tasty meal. The latter is going to be seasoned with proper
spices: tailored-made offers supported with customized message. All
combined with personalized emails, remarketing and improving techniques
in measuring content effectiveness, will keep content marketing relevant
and moving forward, triggering purchase motivations into desired
action.
7. Video & video live
Talking about content, another valid point needs to be taken into
consideration – video (especially YouTube) as an essential for your
company and Live Video as another important thing and “must have†of the
season. It doesn’t mean Facebook videos are out of the picture. Just
the opposite. Consider there your presence with live broadcast along
with Instagram (especially if your target audience are youngsters in the
Middle East) or LinkedIn. Video, unlike standard display ad, allows you
to interact more with your audience – with importance of storytelling,
creating tension, involving more senses. If you still are not fully
convinced, let these numbers speak for you: 70 per cent of consumers say
that they have shared a brand’s video and 52 per cent of consumers
admitted, that watching product videos makes them more confident in
online purchase decisions. But video is not for B2C only! 72 per cent of
businesses claim video has improved their conversion rate, 65 per cent
of executives visit the marketer’s website and 39 per cent call a vendor
after viewing a video. I guess these numbers show the importance of
incorporating video into your digital marketing strategy in 2019, right?
8. Micro-moments
With modern customers’ attention span of a goldfish (3 seconds only!)
are you often racking your brain for a catchy content, that will
literally nail them down? It is time to shift your approach and instead
of chasing them, simply do your job well and be ready for micro-moments.
This concept, discovered by Google, is nowadays gaining importance.
Each micro-moment is an intent-rich moment, when a person turns to a
device to act on a need, driven by purchase, activity, location or
knowledge lack. These four game-changing moments really matter for your
business and the simple three things you need to do is to be there, be
useful and be accountable. How it works? Imagine – she saw beautiful
orange heels; he needs to repair a device; finding cooking too
challenging they decide to go out; kids are doing their homework and
need some guidance. Sounds familiar? To help all of them, simply in your
digital footprint provide seamless experience relevant to consumer’s’
needs of the moment, anticipate these moments and create relevant
insights across all channels. You may be surprised how often people may
need your services, products or guidance, asking simple “how to†or
expressing “I wish “ as their desire. Remember, early bird catches the
worm!
9. Zero-party data economy
2018 could be named after “year of trust lackâ€. Unfortunately, after
Cambridge Analytica scandal and Mark Zuckerberg called for hearing,
introduction of GDPR (General Data Protection Regulation) became another
important threshold, starting new age of privacy. With marketers crying
and weaning themselves off third-party data sets, a new day is dawning,
with the shift to zero-party data. It is all the information
intentionally shared by customer and never inferred. You can consider as
such for example customers’ purchase intentions, filled preferences
profiles, simply driven by willingness of improved personalization for
products and services. Seems like this year will be marked with chase
for privacy demand, supported at the same time with multiple requests to
enable zero-party data driven offers.
10. Cyber threats and data privacy management
We’ve already touch the base with GDPR regulation, necessitate
unambiguous consent for data collection and compelling companies to
erase individual data on request, with the threat of a fine of up to 4
per cent of their global annual turnover for breaches. No more cookies,
data verification, database gathering and sending emails, unless
permitted. You think you can sleep safe, as it only concerns EU? Not
really. If you are UAE based company operating in Europe, having
European customers, or simply advertising online to Europeans, you need
to. But this shift means much more. Consumers are more aware of their
rights, and it is always better to prevent, than cure. On the top of
that one, you need to have in mind two trends. First is social media
oversharing, second – too much rush, while working on digital
transformation. Both may lead to data breach and negative consequences
for your brand, therefore sensitizing your customers and working on
enhanced awareness is advised.
Forrest Gump said “life is like a
box of chocolate. You never know, what you’re gonna get.†According to
it, you may not predict the future, but for sure these trends will help
you to be ready for challenges awaiting your business in 2019.
Of course, there are a few reasons why brands are willing to bet on
programmatic AdTech despite the GDPR scare. Let’s look at 5 ways
programmatic advertising will evolve in 2019.
2019 will be the year where all disarray surrounding GDPR will be
clear. As publishers and advertisers gain more understanding of the law,
their activities will be in accordance with the regulation.
BlAdTech (Blockchain+AdTech)
is based on the principle of decentralization, and it aims to solve the
most common issues faced by advertisers and publishers. Blockchain
products have been able to tackle ad fraud by removing domain spoofing,
verifying the legitimacy of publishers and allowing transactions using
cryptocurrencies.
Another way ad fraud can be curtailed is by preventing unauthorized reselling of ad inventory. Publishers can now host ads.txt —
an Interactive Advertising Bureau-approved file on their servers that
lists all the companies allowed to sell the publisher’s inventory.
Amanda Martin, Director Enterprise Partnerships, at Goodway Group spoke to MTA on this subject:
“The maturing of programmatic AdTech will continue and most
likely intensify in 2019 with both the sell side and buy side raising
expectations and directly influencing the AdTech ecosystem. Programmatic
AdTech is going through its teenage years; while we move towards
maturity, we are still learning from our mistakes. Many facets of the
programmatic AdTech landscape have become commoditized making the
ability to differentiate oneself in the space harder. This will likely
bring about consolidation both from M&A and buyers/sellers narrowing
the number of partners they choose to work with. Transparency will
continue to be an industry buzzword, both pertaining to pricing and
methodology, black box solutions will/should face more scrutiny, and
buyers, brands, and agencies, should showcase their discretion via their
ad spend. The continued promise of TV dollars moving to programmatic
will drive innovation while programmatic audio and digital OOH will make
large strides in 2019, potentially beating TV to programmatic
saturation. Overall, choice will be the driving factor of 2019 from both
the buy and sell side of programmatic AdTech, how the industry
continues to adjust to those choices is to be determined.â€
Marketers are slowly moving to omnichannel from multi-channel marketing as they become more cognizant of their users. A digital user today owns 3.2 connected devices on average.
Advertisers therefore have to be present on smartphones, computers,
digital assistants, TVs and tablets to reach users wherever they are.
2019 is the year we will see omnichannel marketing at its peak potential.
Closing Words
We will let Will Margiloff, CEO, IgnitionOnehave the final word on AdTech in 2019. He stated to MTA that:
“Amazon’s second headquarters in NYC comes at a critical time
for the advertising business, one that can disrupt the ecosystem.
Amazon is sitting on tons of credible and relevant data, that rivals
intent data from Google and behavioral data captured on Facebook. The
platform specializes in consumers with the intent to shop, and have
created an ad strategy that caters to these needs. In 2019, we will
continue to see AdTech companies challenging the duopoly, with Amazon
leading the charge.â€
Despite the bumpy ride that’s been 2018, programmatic AdTech is set to go through a resurgence in 2019. We may not be able to see 5G gain prominence in 2019 itself, but AI, blockchain and omnichannel appear to be trends that will bring a change in programmatic advertising in 2019.
Posted by AGORACOM-JC
at 3:08 PM on Friday, December 21st, 2018
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Revenue was $10,000,650 for the nine months ended September 30th, 2018, a 142% increase from $4,133,231 reported for the six months ended September 30th, 2017. Click here for more information.
————————-
Agencies Have Been Resistant to Change, and They’re Dropping the Ball Again With Programmatic
It should be a huge part of their 2019 strategies
EMarketer predicts that programmatic ad spend will surpass $46 billion in the U.S. this year alone.
They also expect 86.2 percent of all digital display ads will be bought via automated channels by 2020.
With every major technological shift, some companies evolve while
others get left behind. Agencies in the face of programmatic are no
exception. Programmatic has changed advertising for the better, and with
that, it’s also put pressure on traditional agencies to overhaul their
processes.
Traditional agencies have enjoyed long-term contracts that guaranteed
recurring revenues, but programmatic buying and digital platforms like
Google and Facebook upended that model, giving advertisers greater
flexibility and reach with the touch of a button. It’s futile to go
against the current. Research firm MoffettNathanson estimates
that Google and Facebook accounted for more than $5 billion of growth
in advertising spend and for almost 90 percent of online ad growth.
Agencies have traditionally been slow to adapt, but there’s been notable movement in 2018. Programmatic will keep changing the way companies make ad buys, and big agencies will have to step up their tech game. EMarketer predicts that programmatic ad spend will surpass $46 billion in the U.S. this year alone. They also expect 86.2 percent of all digital display ads will be bought via automated channels by 2020. All this current and future programmatic traction obviates the need for agencies to engage in direct selling. A recent study by Centro and Forrester Consulting showed that three-fourths of agencies are beginning to unify their direct and programmatic teams, while just 17 percent said that their direct and programmatic teams have fully integrated.
But talking about the selling model doesn’t tell the whole story.
There are many other factors agencies need to take into consideration as
they make the shift to digital.
The perfect storm could redefine the agency model
The days of watered down macro metrics are over. Brands now realize
programmatic offers a deeper level of granularity and will therefore
demand detailed and timely performance stats around their campaigns.
Agencies already have to work harder to ensure clients are getting the
client service and results they deserve, but this is going to raise the
bar a few notches.
Agencies will also see greater competition from emerging boutique
players. The big holding companies of the world were once the big dogs,
but the boutique agency is gaining strength. Smaller, newer agencies are
arming themselves with tech-savvy folks that are embracing a
programmatic future. What’s the key to their success? They’re nimble and
support disruption and change.
Lastly, M&A activity
is likely to continue in 2019 and beyond. An interesting new report
from consultancy R3 found a 126 percent rise in M&A in the first
three months of the year. Surprising, it was led by consultancies.
Every agency will become a programmatic agency
Rest assured that agencies will have to fight to keep programmatic on
the agency side. Brands are getting smart about data and demanding more
transparency and control, which puts agencies in a position to either
evolve or get left behind. Between dollars saved and the ability to
target their audiences more easily, it’s getting tough for agencies to
sell the value of traditional buying methods.
Programmatic will keep changing the way companies make ad buys, and
big agencies will have to step up their tech game. The days of
storyboarding ads on paper and planning media buys over the phone are
long gone. While it may sound obvious, not every agency has jumped on
the tech bandwagon, and many are struggling to catch up.
One thing is certain: The days of traditional media buying are coming
to an end. This past year showed us that agencies need to decide how
they want to handle these changes and continue to meet their clients’
expectations before it’s too late.
Posted by AGORACOM-JC
at 9:09 AM on Tuesday, December 18th, 2018
Concurrent with receiving debt financing at prime plus one and a quarter from a Major Canadian Financial Institution, it has closed the acquisition of 495 Communications, LLC , a leading advertising and content marketing company based in New York City and Santa Monica, California.
According to a third-party unaudited Quality of Earnings prepared by CohnReznick LLP in New York, as at August 31, 2018; 495’s Trailing Twelve Month revenue was reported at approximately USD$14.4M (CDN$18.1M equivalent), and adjusted EBITDA came in at USD$1.9M (CDN$3.3M equivalent).
VANCOUVER, Dec. 18, 2018 – Good Life Networks Inc. (“GLN“, or the “Company“) (TSXV: GOOD) (FSE: 4G5), a programmatic advertising technology company, announced today that, concurrent with receiving debt financing at prime plus one and a quarter from a Major Canadian Financial Institution (announced yesterday), it has closed the acquisition of 495 Communications, LLC (“495“), a leading advertising and content marketing company based in New York City and Santa Monica, California. Under the terms of a definitive share purchase agreement (the “Agreement“), GLN has acquired all of the issued and outstanding shares (the “Purchased Shares“) of 495 for an aggregate purchase price of USD$15,000,000. According to a third-party unaudited Quality of Earnings prepared by CohnReznick LLP in New York, as at August 31, 2018; 495’s Trailing Twelve Month revenue was reported at approximately USD$14.4M (CDN$18.1M equivalent), and adjusted EBITDA came in at USD$1.9M (CDN$3.3M equivalent).
“I’m very proud of our company and team who have achieved nearly
every operating metric this year. From the beginning our mission,
vision, culture and values have guided our growth strategy,” said Jesse
Dylan, CEO of GLN. “With the closing of Impression X announced earlier
today and now 495 we have achieved our objective of acquiring two
companies this year. These acquisitions will be immediately accretive to
revenue.”
Under the terms of the Agreement, consideration for the Purchased Shares consists of the following:
a) US$3,500,000 in cash, payable to the members of 495 less the amount of outstanding indebtedness;
b) a cash earn-out, up to a maximum of US$5,500,000 for hitting performance benchmarks; and
c) a share/cash earn-out, to be satisfied, at the sole discretion of
the Company, in cash or through the issuance of common shares of the
Company (“GLN Shares“) up to a maximum amount of US$6,000,000
for hitting performance benchmarks, such GLN Shares to be issued at a
per share price based upon the greater of (i) the 20-day volume weighted
average trading price of the GLN Shares on the TSX Venture Exchange
(the “TSX-V“) immediately prior to the date of issuance and (ii) the lowest price permitted by the policies of the TSX-V.
The GLN Story
GLN’s technology is the engine that sits between advertisers and
publishers. The GLN Platform is built for cross device video
advertising: Mobile, In-App, Desktop and CTV (Connected Television). The
Programmatic Video Marketing Platform is powered by GLN’s Patent
Pending proprietary machine learning technology that targets and
connects digital advertisers with consumers three times faster than
industry standards, with exceptional low fraud rates among vendors
without collecting PII (Personal Identifiable Information).
The Programmatic Video Technology Platform features integrations at
the server level with both Publishers and Advertisers. Our technology
quickly finds the most valuable advertisement for every consumer.
Publishers make more money through improved CPM (advertising fill rate)
combined with a more engaged consumer experience. Advertisers make more
money by reaching their target audience more effectively. GLN makes
money by retaining a percentage of the advertiser’s fee.
GLN is headquartered in Vancouver, Canada with offices
in the US and UK and trades on the TSX Venture Exchange under the stock
symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol
4G5.
Addressable Market: The total media ad spend worldwide will rise 7.4% to $628.63 billion according to eMarketer. 2018 Canadian Internet Ad Revenue is projected to rise by over $945 million to $7.7 Billion accord to the IAB (Interactive Advertising Bureau).
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this
release.
Forward Looking Statements:
Forward-looking statements relate to future events or future
performance and reflect the expectations or beliefs regarding future
events of management of GLN. This information and these statements,
referred to herein as “forwardâ€looking statements”, are not historical
facts, are made as of the date of this news release and include without
limitation, statements regarding discussions of future plans, estimates
and forecasts and statements as to management’s expectations and
intentions with respect to the Company’s acquisition and performance of
495. These statements generally can be identified by use of
forward-looking words such as “may”, “will”, “expect”, “estimate”,
“anticipate”, “intends”, “believe” or “continue” or the negative thereof
or similar variations. These forwardâ€looking statements involve
numerous risks and uncertainties and actual results might differ
materially from results suggested in any forward-looking statements.
Important factors that may cause actual results to vary include without
limitation, risks relating GLN realizing on the anticipated value of
acquiring the Purchased Shares, GLN maintaining its projected growth,
and general economic conditions or conditions in the financial markets.
In making the forwardâ€looking statements in this news release, the
Company has applied several material assumptions, including without
limitation that the acquisition of the Purchased Shares will generate
the anticipated revenue and expand GLN’s global reach per management’s
expectations. GLN does not assume any obligation to update the
forward-looking statements, or to update the reasons why actual results
could differ from those reflected in the forward looking-statements,
unless and until required by applicable securities laws. Additional
information identifying risks and uncertainties is contained in GLN’s
filings with the Canadian securities regulators, which filings are
available at www.sedar.com.
Tags: programatic advertising, tsx Posted in Good Life Networks | Comments Off on Good Life Networks Inc. $GOOD.ca Announces the Closing of 495 Communications, LLC $TTD $RUBI $AT.ca $TRMR $FUEL
Posted by AGORACOM-JC
at 8:37 AM on Tuesday, December 18th, 2018
Announced today that is has closed the acquisition of Impression X, Inc., a leading connected television (“CTV”) advertising technology company.
Under the terms defined by the definitive agreement, GLN has acquired all of the issued and outstanding shares of Impression X for an aggregate purchase price of up to USD $4,500,000
VANCOUVER, Dec. 18, 2018 - Good Life Networks Inc. (“GLN“, or the “Company“) (TSXV: GOOD) (FSE: 4G5), a programmatic advertising technology company, announced today that is has closed the acquisition of Impression X, Inc. (“Impression X“), a leading connected television (“CTV“) advertising technology company. Under the terms defined by the definitive agreement (the “Definitive Agreement“), GLN has acquired all of the issued and outstanding shares (the “Purchased Shares“) of Impression X for an aggregate purchase price of up to USD $4,500,000.
“This acquisition gives us more revenue horsepower during the biggest
quarter of the year in the advertising industry and a great start to
2019” said Jesse Dylan, CEO of GLN. “GLN and Impression X are highly
complementary businesses, and we are pleased to capitalize on this
unique opportunity to create a larger, more diversified and successful
company.”
Under the terms of the Definitive Agreement, consideration for the Purchased Shares consists of the following:
a) USD $500,000 in cash, payable to the shareholders of Impression X (the “Vendors“);
b) USD $400,000 in common share purchase warrants of the Company (“Warrants“),
payable to the Vendors at closing, based upon the greater of: (i) the
10-day volume weighted average trading price of the Company’s common
shares on the TSX Venture Exchange (“TSX-V“) immediately prior to the date of issuance; and (ii) the lowest price permitted by the policies of the TSX-V;
c) a performance earn-out of up to USD $1,000,000 in cash based on agreed-upon milestones; and
d) a performance earn-out of up to USD $2,600,000 in
Warrants based upon the greater of: (i) the 10-day volume weighted
average trading price of the Company’s common shares on the TSX-V
immediately prior to the date of issuance; and (ii) the lowest price
permitted by the policies of the TSX-V.
In partial satisfaction of the purchase price, the Company issued an
aggregate of 2,914,622 Warrants to the Vendors at closing exercisable to
purchase common shares of the Company at a price of C$0.1836 per share for a period of five years from the closing date.
“The combination of Impression X expertise and relationships in CTV
backed by GLN’s technology and world class team will allow us to capture
an even larger portion of the $31 billion-dollar industry,” stated Impression X CEO Matt Hopkins.
The IAB (Interactive Advertising Bureau) Changing TV Experience
report indicates that 56% of consumer TVs are now IP connected. The IAB
anticipates CTV ad revenues are projected to hit $31.5 billion in 2018, up 275 percent from $8.4 billion in 2015.
The GLN Story
GLN is a patent pending machine learning programmatic video
advertising technology company that does not collect PII (Personal
Identifiable Information). GLN serves millions of online video ads
daily 3 times faster than IAB (Interactive Advertising Bureau) standards
through multiple server to server integrations with both publishers and
advertisers. GLN is headquartered in Vancouver, Canada with offices in the US and UK.
Digital ad revenue rose by 16.8%, more than double TV’s in January of 2018 according to Forbes Magazine.
GLN trades on the TSX Venture Exchange under the stock symbol “GOOD”
and The Frankfurt Stock Exchange under the stock symbol 4G5.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this
release.
Forward Looking Statements:
Forward-looking statements relate to future events or future
performance and reflect the expectations or beliefs regarding future
events of management of GLN. This information and these statements,
referred to herein as “forwardâ€looking statements”, are not historical
facts, are made as of the date of this news release and include without
limitation, statements regarding discussions of future plans, estimates
and forecasts and statements as to management’s expectations and
intentions with respect to the Company’s acquisition of Impression X.
These statements generally can be identified by use of forward-looking
words such as “may”, “will”, “expect”, “estimate”, “anticipate”,
“intends”, “believe” or “continue” or the negative thereof or similar
variations. These forwardâ€looking statements involve numerous risks and
uncertainties and actual results might differ materially from results
suggested in any forward-looking statements. Important factors that may
cause actual results to vary include without limitation, risks relating
to the acquisition of Impression X, GLN maintaining its projected
growth and general economic conditions or conditions in the financial
markets. In making the forwardâ€looking statements in this news release,
the Company has applied several material assumptions, including without
limitation that the assimilation of Impression X will generate the
anticipated revenue and expand GLN’s global reach per management’s
expectations. GLN does not assume any obligation to update the
forward-looking statements, or to update the reasons why actual results
could differ from those reflected in the forward looking-statements,
unless and until required by applicable securities laws. Additional
information identifying risks and uncertainties is contained in GLN’s
filings with the Canadian securities regulators, which filings are
available at www.sedar.com.
Posted by AGORACOM-JC
at 6:19 PM on Monday, December 17th, 2018
Entered a commercial agreement with a Major Canadian Financial Institution to provide credit facilities that will give GLN access to an aggregate total of $11,250,000.
Included among the credit facilities is a $5,000,000 revolving line of credit to help support working capital as the company scales, and an acquisition line of credit to support company M&A strategies
VANCOUVER, Dec. 17, 2018 – Good Life Networks Inc. (“GLN“, or the “Company“) (TSXV: GOOD) (FSE: 4G5), a programmatic advertising technology company, today announced that it has entered a commercial agreement with a Major Canadian Financial Institution to provide credit facilities that will give GLN access to an aggregate total of $11,250,000. Included among the credit facilities is a $5,000,000 revolving line of credit to help support working capital as the company scales, and an acquisition line of credit to support company M&A strategies. Management plans to access funds from the acquisition line of credit to complete a recently announced acquisition.
“The credit facilities will help us meet our growth objectives while
maximizing shareholder value,” said GLN CEO Jesse Dylan. “We are
thrilled to be working with a Major Canadian Financial Institution now
and in the future as we continue to scale our business.”
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this
release.
The GLN Story GLN’s technology is the engine that
sits between advertisers and publishers. The GLN Platform is built for
cross device video advertising: Mobile, In-App, Desktop and CTV
(Connected Television). The Programmatic Video Marketing Platform is
powered by GLN’s Patent Pending proprietary machine learning technology
that targets and connects digital advertisers with consumers three times
faster than industry standards, with among the lowest fraud rates among
vendors without collecting PII (Personal Identifiable Information).
The Programmatic Video Technology Platform features integrations at
the server level with both Publishers and Advertisers. Our technology
quickly finds the most valuable advertisement for every consumer.
Publishers make more money through improved CPM (advertising fill rate)
combined with a more engaged consumer experience. Advertisers make more
money by reaching their target audience more effectively. GLN makes
money by retaining a percentage of the advertiser’s fee.
GLN is headquartered in Vancouver, Canada with offices
in the US and UK and trades on the TSX Venture Exchange under the stock
symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol
4G5.
Addressable Market: The total media ad spend worldwide will rise 7.4% to $628.63 billion
by this year, according to “Global Ad Spending: The eMarketer Forecast
for 2018.” By 2020, digital’s share of total advertising will near 50%.
Forward Looking Statements: Forward-looking
statements relate to future events or future performance and reflect the
expectations or beliefs regarding future events of management of GLN.
This information and these statements, referred to herein as
“forwardâ€looking statements”, are not historical facts, are made as of
the date of this news release and include without limitation, statements
regarding discussions of future plans, estimates and forecasts and
statements as to management’s expectations and intentions with respect
to the performance of the company. These statements generally can be
identified by use of forward-looking words such as “may”, “will”,
“expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue”
or the negative thereof or similar variations. These forwardâ€looking
statements involve numerous risks and uncertainties and actual results
might differ materially from results suggested in any forward-looking
statements. Important factors that may cause actual results to vary
include without limitation, risks relating to the digital advertising
industry and general economic conditions, success of acquisitions and
any growth strategies implemented utilizing the noted debt instrument.
In making the forwardâ€looking statements in this news release, the
Company has applied several material assumptions, including without
limitation that any acquisitions and corporate directives and
initiatives will be successfully completed in the time expected by
management and produce the desired results, generate the anticipated
revenue and expand GLN’s global reach per management’s expectations. GLN
does not assume any obligation to update the forward-looking
statements, or to update the reasons why actual results could differ
from those reflected in the forward looking-statements, other than as
required by applicable securities laws. Additional information
identifying risks and uncertainties is contained in GLN’s filings with
the Canadian securities regulators, which filings are available at www.sedar.com.
Posted by AGORACOM-JC
at 4:48 PM on Tuesday, December 11th, 2018
SPONSOR: Good Life
Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I.
makes 80,000 calculations / second, targeting 750 million users to
deliver higher prices and volume. Revenue was $10,000,650 for the nine
months ended September 30th, 2018, a 142% increase from $4,133,231
reported for the six months ended September 30th, 2017. Click here for more information.
New service will operate programmatic advertising requirements for AIM’s Travel Elite clients and to advertisers requiring digital planning and buying. Authorised Investment Fund (ASX: AIY)Â
Revealed that one of its investee companies, Asian Integrated Media (AIM), is making strong headway in the US$60 billion (A$83 billion) programmatic advertising sector.Â
The new service will operate programmatic advertising requirements for AIM’s Travel Elite clients and to advertisers requiring digital planning and buying. Authorised Investment Fund (ASX: AIY) has revealed that one of its investee companies, Asian Integrated Media (AIM), is making strong headway in the US$60 billion (A$83 billion) programmatic advertising sector.Â
AIM has struck a deal with Ambient Digital Group to form a joint
venture offering its bespoke digital planning and buying to advertisers
throughout south-east Asia.
Programmatic advertising is a term used in digital marketing to
describe computer-based automated buying, selling, placement, and
optimisation of digital advertising. In contrast to traditional
advertising, programmatic ad buying involves the use of non-human
software machines to purchase digital ads.
As it stands, Authorised Investment Fund owns a 25% interest in AIM
with an option to increase its holding to 30% at any time over the next 3
years.
The company first committed to acquiring a major stake in AIM in
April this year, after identifying AIM as one of the world’s leading
media sales representation networks that could both diversify and
amplify its broader investment portfolio.
The power of AIM
AIM has an expansive team working in Hong Kong, Singapore and Beijing
with a worldwide affiliate network of sales agents in all the key
cities in Europe, Asia and the US.
The deal between AIM and Ambient, offers a variety of synergies
including geographical market reach, addressable audience and sharing
mutually beneficial technology.
AIM has confirmed the newly-created service will operate the
programmatic requirements of AIM’s Travel Elite clients and to
advertisers requiring “specialist, bespoke digital planning and buying
requirementsâ€.
The rapid growth of programmatic advertising.
Currently, Ambient Digital is one of the largest independent digital
companies in south-east Asia providing a range of marketing and media
solutions delivering the entire range of digital media products to
mobile and desktop via programmatic technology platforms.
Ambient has a turnover of around US$17 million (A$23.5 million) but
hopes the deal with AIM will provide a significant boost to its
bottom-line given the strong focus on providing next-generation
advertising capabilities to its clients.
The operation currently has over 200 digital and media experts
working in across Asia and providing campaigns on all digital devices
including PCs and mobiles.
One of its key aims is to expand what it calls its “one-stop-shop for compelling universal digital campaignsâ€.
Ambient benefit
Ambient Digital provides services to advertisers in six major South
East Asian markets with a combined reach of 580 million people in peak
growth countries such as Vietnam, the Philippines, Indonesia, Thailand,
Myanmar and Singapore.
Additionally, with over 100 connections to global demand partners,
Ambient Digital’s tie-up with AIM is expected to provide a global
marketplace for publishers. With over 4 billion monthly impressions and
200 million active internet users across 5 countries, the joint venture
with AIM is forecast to provide “a perfect union to propel revenue
opportunities and support solid capital growth,†according to AIM.
A partnership with AIM could potentially propel the company to
greater heights given that AIM is the exclusive partner of several
global airlines such as Cathay Pacific, Qantas, Singapore Airlines, and
Emirates; as well as newspaper giants Handelsblatt in Germany and Daily
Mail in the UK.
Some of its other notable partners include the Hong Kong Tourism Board, Robb Report China and Richesse.
Providing the best international sales representation for premium
media, AIM is highly selective in the titles and platforms it represents
with its key portfolio in the travel and luxury lifestyle segments.
According to AIM, by combining its industry experience, longstanding
client relationships and a strong network of sales offices ensures it
can deliver the maximum level of advertising revenue for its
multifaceted media partners.
“We have been working with the Ambient Digital Group for some months
now and to be able to provide these exceptional services to our clients
who are increasingly looking to reach elite audiences through digital
platforms we can now provide bespoke solutions,†said Peter Jeffery, CEO
and Founder of Asian Integrated Media.
“It will enable us to harness and capture the opportunities of the
programmatic advertising sector as it continues to grow from
US$60billion in revenues worldwide. It is envisaged that this joint
venture will provide a solid platform for us to drive considerable
additional revenues and build substantial and solid capital growth for
both Ambient and AIM,†said Mr Jeffery.
Posted by AGORACOM-JC
at 12:24 PM on Monday, December 10th, 2018
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Revenue was $10,000,650 for the nine months ended September 30th, 2018, a 142% increase from $4,133,231 reported for the six months ended September 30th, 2017. Click here for more information.
———————-
Currently, over 80% of all digital display ad spending in the U.S. is programmatic, and those numbers are expected to increase.
Programmatic advertising is done by computer systems that automate the process of buying, selling and optimizing ad placements on digital media.
Own A Brand? Why You Should Pay Attention To Programmatic In 2019
Ofer Garnett
CTO & Co-Founder of mobile growth marketing platform YouAppi, bringing nearly 20 years of R&D experience to make mobile engaging.
Digital advertising has grown steadily over the last two decades with
no signs of slowing. As consumers shift to mobile, brands have
digitally migrated.
Currently, over 80% of all digital display ad spending in the U.S. is programmatic, and those numbers are expected
to increase. Programmatic advertising is done by computer systems that
automate the process of buying, selling and optimizing ad placements on
digital media. Advances in machine learning and smart algorithms have
proven far more reliable than humans in determining ideal timing and
location to reach a desired audience. Where the focus used to be on
finding websites that generally attracted the same audience as your
product, programmatic allows you to drill down on an individual’s
digital behavior and place an ad in front of the eyes most likely to
engage.
But if you think programmatic advertising is best left to your
marketing department, think again. Reaching consumers digitally has
never been more important — or more challenging. Deeply segmented
platforms, shifting consumer preferences, stricter privacy laws, and
increasing expectations of more direct, personalized and highly relevant
ad content make it harder than ever to reach your customer at the right
time and place with the right message. Programmatic looks to be the key
to driving meaningful digital engagement in 2019, with several
promising trends.
Technology Will Address Current Market Challenges
Most programmatic ad spend is done in real time via real-time bidding
(RTB), which buys ad inventory on a per-impression basis and works much
like financial market trading. The prominent protocol is OpenRTB,
and it’s had its fair share of critics. As the ecosystem has grown,
it’s become increasingly problematic for brands to trust the data,
protect themselves from fraud and maintain brand integrity and safety.
A new version, OpenRTB 3.0,
has finished beta and is expected to release before the end of 2018.
This is the most significant overhaul of OpenRTB since its inception in
2010, and it delivers enhanced visibility into the process of
programmatic buying and selling. I expect adoption of the 3.0 protocol
to be significant throughout 2019, as brands are eager for greater
transparency and clarity.
OpenRTB 3.0 is not backward compatible,
however. Significant effort from all participating parties in
programmatic — buying systems, selling systems and the exchanges —
will be required to make this migration. Whether you oversee your
company’s marketing or not, it’s important to understand the direction
of the technology in order to ensure your ad dollars are spent in the
smartest and safest way possible.
Source:
https://www.forbes.com/sites/forbestechcouncil/2018/12/06/own-a-brand-why-you-should-pay-attention-to-programmatic-in-2019/#6b2c36d3175e
