Agoracom Blog
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eBay’s “Kijiji” Ranks As My Worst Web 2.0 Name

Posted by AGORACOM at 10:49 PM on Monday, August 13th, 2007

As if competing trying to compete with Craigslist (free classified ads) wasn’t already a near impossible task, eBay decided to saddle itself with a near impossible name to remember/spell/pronounce/relate to. It is akin to deciding to climb Mt Everest with a cube of lard on your back.

Is it any surprise the launch has been anything but a hit? All the money, consultants and research in the world doesn’t guarantee success … but it should guarantee protection from self-inflicted brandicide. Had to get this off my chest.

Best,
George

p.s. eBay owns 25% of Craigslist. Go figure.

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