If you’re a small-cap CEO that continues to doubt the power of online investor relations, then consider the
recent Cone Business In Social Media Study, which found the following:
- 93 % of Americans believe a company should have a presence in social media,
- 85 % believe a company should not only be present but also interact with its consumers via social media.
- 60 % of Americans interact with companies on a social media Web site,
- 56 % of American consumers feel both a stronger connection with and better served by companies when they can interact with them in a social media environment.
- Almost 25% interact more than once per week.
“The news here is that Americans are eager to deepen their brand relationships through social media,” explains Mike Hollywood, director of new media for Cone, “it isn’t an intrusion into their lives, but rather a welcome channel for discussion.”
2/3 OF WEALTHY HOUSEHOLDS WANT TO INTERACT WITH YOU ONLINE
For skeptical CEO’s that may believe these statistics apply to a younger, non-target market – think again:
With respect to hard-to-reach consumers (ages 18-34), 33% believe companies should actively market to them via social networks.
With respect to the wealthiest households (household income of $75,000+), 66% of the wealthiest households and the largest households (3 or more members) feel stronger connections to brands they interact with online.
CONCLUSION
For those of you that are already deploying an online investor relations program, this study serves as further evidence that you are on the right track.
For those of you that continue to insist on outdated methods, I can only hope that you are smart enough to consider the irrefutable data and adjust your long-term plan accordingly.
Regards,
George
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