Congratulations to our friend and recent client Rudi Fronk, President and CEO of Seabridge Gold, for receiving some serious love out of Forbes this weekend. In an article, writer Robert Maltbie stated:
Looks Like Our Media Messaging Worked To A Charm!
AGORACOM INVESTOR RELATIONS CASE STUDY: SEABRIDGE GOLD (SA:NYSE) (SEA:TSX) September 2008 – June 2009
Seabridge Gold came to AGORACOM with a mountain of gold but a molehill of brand recognition. So we embarked on an investor relations campaign whose primary purpose was to target and educate online gold investors about the company’s incredible gold projects. Simply put, we knew that gold and metals investors would love this story, it was simply a matter of getting the facts into their hands. If we could execute, I knew the results would be spectacular for this unsung gold hero.
To this end, AGORACOM Investor Relations incorporated:
- A search engine campaign targeting gold investors
- An online community that provided investors with an electronic shareholder forum to ask questions to management, receive answers and collaborate with each other.
- Webcasts that explained the company’s core projects.
- TV Interview on BNN, Canada’s Business Television Network.
- Webcast interview on Y ahoo Finance Canada
- 30-Second TV commercial #1 and #2 on CNBC, Bloomberg and BNN.
- Reaching out to online investors via StockTwits. The StockTwits discussion for Seabridge was non-existent when we started. However, even world renowned stock activist Eric Jackson took notice of our efforts, leading to some serious follow on coverage well after our program ended.  Today, it has taken on a life of its own.
- Reaching out to online investors via Twitter.
- Finally, in the real world, a 6-hour poker evening (free) with some of the biggest brokers, fund managers and analysts on Bay Street. All in – about $5Billion in the room.
The Result? About $600 Million in increased Market Capitalization. However, to be fair, I always state that AGORACOM never takes more than 1/3 of the credit or blame. For an online investor relations program to work, you need to have these 3 critical components:
- A great company (Seabridge Gold is an awesome company)
- A great investor relations program (that would be us)
- A cooperative market. Mind you, Seabridge was able to blast ahead during Q1 2009 when the markets were cratering.
Put all of those together and you get something like this …
Thus endeth the lesson.
Seabridge has done a fantastic job advancing their KSM project over the last 24 months. Assuming gold does continue to rise, I see no reason why it can’t hit forbes target.
I always liked Seabridge. Great to see Rudi featured in a world class publication.
Could anyone explain why Seabridge seems so cheap compared to its peers on an market cap per ounce basis? Resource Stock Guide has it at approx. $40/oz. This seems more like a junior valuation to me.
Thanks