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#Beats Turns To #Esports – SPONSOR: Esports Entertainment Group $GMBL $DKNG $PENN $GAN $ESPO

Posted by AGORACOM-JC at 3:51 PM on Tuesday, June 2nd, 2020

SPONSOR: Esports Entertainment Group (GMBL:NASDAQ) – Millions of people from around the world tune in to watch teams of video game players compete with each other. In first quarter 2020, YouTube reported 1.1 billion hours watched, an increase of 13% when compared to fourth quarter 2019. Wagering on Esports is projected to hit $23 BILLION this year although that number will likely be eclipsed due to the recent pandemic. Esports Entertainment Group is the next generation online gambling company designed for the purpose of facilitating as much of this wagering as possible.  LEARN MORE.

Beats Turns To Esports

  • Rather than using NBA stars to promote a new line of colors in its Powerbeats Pro line, Beats by Dr. Dre has turned to esports organization FaZe Clan
  • A drone delivered the headphones to FaZe Clan’s Los Angeles headquarters Monday in an event broadcast by the organization’s Instagram account to its 9 million followers.

By Pat Evans

Apple’s Beats by Dr. Dre have been a staple in the NBA community for years, but with the league sidelined, the headphone brand is making a new push into esports. Rather than using NBA stars to promote a new line of colors in its Powerbeats Pro line, Beats by Dr. Dre has turned to esports organization FaZe Clan.

A drone delivered the headphones to FaZe Clan’s Los Angeles headquarters Monday in an event broadcast by the organization’s Instagram account to its 9 million followers. In comparison, the brand used NBA stars James Harden and Anthony Davis to debut the Powerbeats Pro line last year.

Beats by Dr. Dre Chief Marketing Officer Chris Thorne cited the hiatus of traditional sports and the thriving esports industry as reasons for the move, while noting the market of 2.4 billion global gamers and the interest of Gen Z and millennials should drive continued demand for the headphones.

Beats by Dr. Dre is the latest high-end brand – including Lamborghini and MAC Cosmetics  â€“ to move marketing money to esports, a reflection of the growing influence of video games. In the first quarter of 2020, U.S. consumers spent a record $10.9 billion on video games.

Source: https://frntofficesport.com/beats-by-dre-esports/

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