In a landmark achievement, VSBLTY Groupe Technologies Corp. and its joint venture partner, Winkel Media, have announced a record-breaking quarter in media sales. Major local brands such as Coca Cola, PepsiCo, Bimbo, Nestle, and Unilever have recently inked recurring monthly agreements, poised to drive higher monthly fill rates across the expansive four-country network. September alone witnessed nearly a quarter-million dollars in revenue, with expectations of continued stellar performance in Q4.
Rodrigo Velasco, CEO of Winkel Media, emphasized, “This achievement affirms our strategy to focus on optimizing media sales for the initial 2,000 deployed screens. Collaborating with dominant Out of Home media partners in each region has significantly accelerated our sales outreach, allowing us to connect with advertisers and ad agencies more effectively.”
This strategy forms the cornerstone of VSBLTY’s expansion into key markets like Brazil, the Middle East, and the U.S. “Strategic partnerships in regions where we’re building retail media networks bolster VSBLTY’s standing as a trailblazing software and digital media enterprise,” commented Jay Hutton, Co-founder & CEO of VSBLTY. The company’s unique media offering provides precise insights, including anonymous customer analytics, revolutionizing the way advertisers engage their audience.
The potential of digital “In Store Media Networks” is just beginning to surface, projected to surpass traditional media platforms. Notably, small Latin American retailers have experienced remarkable results, where screen-based ads at checkout counters drive significant impulse purchases.
Winkel Media, a joint venture of VSBLTY, Retailigent Media, and Anheuser-Busch InBev, spearheads in-store media technology. Pioneering the first retail DOOH network in Latin America, Winkel boasts the market’s most advanced facial detection technology, employing machine learning to anonymously profile customer demographics. This groundbreaking approach not only fuels sales but empowers brands with invaluable insights through customized KPI reports.
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