Agoracom Blog

VSBLTY Pioneers Retail Media Transformation with Shelf Nine Acquisition

Posted by Brittany McNabb at 8:44 AM on Wednesday, October 25th, 2023


VSBLTY Groupe Technologies Corp. (OTCQB: VSBGF) (CSE: VSBY) (Frankfurt 5VS), the leading AI software provider in security and retail analytics, has officially inked a definitive agreement to acquire Shelf Nine LLC, an industry trailblazer in retail media networks. This strategic move propels VSBLTY into the forefront of the digital advertising landscape.

Shelf Nine’s retail media network boasts over 4500 screens, strategically positioned throughout the USA, revolutionizing in-store advertising. By seamlessly integrating loyalty apps, websites, and interactive digital displays, this network provides a comprehensive digital channel for brands and retailers. VSBLTY’s proprietary software delivers groundbreaking, computer vision-driven data analytics, offering unparalleled insights into customer behavior.

“This acquisition firmly cements VSBLTY not only as a world leading innovative software company, but as a leading-edge digital media company as well,” stated VSBLTY Co-founder & CEO Jay Hutton. “Our media offering is unlike any other traditional ‘Out of Home’ awareness product. Using our anonymous customer analytics software, we can not only confirm impressions, but we can state, who, when, where and for how long the advertisement was viewed.”

Under the terms of the Purchase Agreement, VSBLTY will issue 12,500,000 Shares to Shelf Nine’s owners, valued at US$500,000. An additional 1,250,000 Shares will be held in escrow for 15 months post-closing. Shelf Nine’s sellers are eligible to earn up to an extra US$3,890,000 worth of shares contingent upon achieving predefined revenue milestones over three years, commencing July 2023.

Key Shelf Nine personnel have committed to continue their employment and are eligible for performance incentives, further aligning their interests with the success of the acquisition. This strategic move fortifies VSBLTY’s position in North America, solidifying its commitment to innovation and transformative solutions in retail media.

Mike Manion, CEO of Shelf Nine, highlighted the synergies of this merger, emphasizing the unique value proposition offered by the combined entity. “With our digital media network of 4500 screens starting to generate revenue and the enhanced capabilities of VSBLTY’s latest analytics software offerings, we truly have a media product that is unique in the market.”

The Transaction, slated for completion by the end of October 2023, is subject to standard conditions and regulatory approvals. All issued Shares will adhere to applicable securities laws, with a four-month resale restriction from issuance.

Shelf Nine leads the charge in providing brands and retailers with targeted customer communications at the point of purchase through its premier digital media and content network. By establishing a retail ad network, Shelf Nine empowers store owners with increased ad revenue, enhanced content control, and integrated marketing capabilities. Advertisers are capitalizing on digital platforms that engage consumers during their shopping journey, making the 1:1 retail environment an optimal setting for targeted communication. Digital content in-store not only maximizes ad impressions but also elevates the shopper experience, leading to higher basket rings for retailers.

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