Kidoz Inc. (TSXV: KDOZ | OTCQB: KDOZF), a global advertising technology company, continues to expand its leadership in privacy-first mobile advertising. Operating at the intersection of digital media, technology, and regulatory compliance, the company has built one of the world’s most trusted AdTech ecosystems—delivering safe, contextual, and high-performance advertising across mobile gaming environments for audiences of all ages.
Record Performance in 2025 Highlights Operational Strength
Kidoz entered 2025 with significant momentum, reporting record financial results in the first half of the year. The company achieved revenue of USD $5.17 million (CAD $7.28 million) for H1 2025, marking a 21% increase over the same period in 2024. This growth reflects sustained global demand for Kidoz’s privacy-first advertising solutions and continued market expansion through its proprietary SDK technology.
Despite increasing its research, development, and marketing investments, Kidoz maintained a strong financial foundation. The company ended the first half with $2.4 million in cash and $3.3 million in working capital, reinforcing its ability to scale responsibly while pursuing new growth initiatives. Over the past three years, Kidoz has generated nearly $50 million in total revenue, positioning itself among the most consistently performing small-cap AdTech firms in the privacy-first space.
Technology and Innovation: Scaling Through the Prado SDK
At the core of Kidoz’s growth strategy is continuous product innovation. The company’s Prado SDK, a proprietary software development kit, enables app developers to monetize their platforms with contextual, brand-safe advertising—without collecting or tracking personal data. This privacy-centric approach aligns with evolving global regulations such as COPPA, GDPR-K, and the EU AI Act, ensuring full compliance while delivering strong engagement performance.
The Prado SDK is now powering more than 5,000 mobile applications across 60+ countries, reaching over 500 million monthly users. Its contextual targeting engine matches ad content to the environment and mood of gameplay rather than personal profiles, offering advertisers high relevance with zero data risk. This has proven particularly effective within mobile gaming, one of the fastest-growing segments of the global advertising market.
Kidoz’s technology also benefits from continuous upgrades to its Kite IQ AI engine, which enhances contextual precision and creative matching in real time. These advances provide advertisers and developers with a scalable, compliant alternative to data-driven ad systems that are increasingly constrained by regulation.
Building for Scale: Strategic Investment and Market Expansion
While strengthening its technology base, Kidoz has also focused on expanding global awareness and demand for its solutions. The company increased marketing expenditure by 95% year-over-year and R&D investment by 48% during Q2 2025, underlining its commitment to innovation-led growth. These investments support both brand recognition and sales acceleration, particularly within the mobile gaming and in-app advertising sectors.
Kidoz’s dual-network model—combining the Kidoz Safe Ad Network and the Prado division—positions it to serve both youth and general audiences while maintaining consistent compliance. This structure provides diversified revenue opportunities and broadens its reach into high-value advertising verticals such as education, entertainment, and lifestyle apps.
Privacy-First Advantage in a Shifting Global Market
As data privacy becomes a defining force in digital advertising, Kidoz’s platform represents a future-ready solution for brands and developers navigating increasingly complex compliance landscapes. The company’s Google-certified and Apple-approved infrastructure, coupled with its long-standing commitment to responsible advertising, provides a strategic advantage as global AdTech evolves toward transparency and accountability.
By combining artificial intelligence with contextual precision, Kidoz delivers measurable performance without compromising user trust—addressing the industry’s twin challenges of scale and safety. Its operational discipline, technological depth, and early adoption of privacy-first frameworks continue to differentiate the company within a crowded and rapidly expanding sector.
Strategic Outlook
With digital ad spending expected to exceed USD $2.5 trillion by 2032, Kidoz is strategically positioned to capitalize on the industry’s shift toward ethical, AI-powered engagement. The company’s proven technology, expanding global footprint, and unwavering commitment to user protection reinforce its standing as a category leader in privacy-first AdTech.
As the digital economy continues to evolve, Kidoz’s combination of innovation, compliance, and scalability places it at the forefront of a more transparent, trusted, and sustainable era in mobile advertising.
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