
As some of you may have noticed, we love to take surveys because of the valuable data they provide. Â Despite the fact we’re an online company, quite a number of our surveys are done offline (i.e. at conferences). Â Why? Â There’s no point in trying to figure out the impact of the web on small-cap investors if you’re only going to ask online people.
To this end, here is some incredibly valuable information that we discovered about small-cap investors over the last 12 months:
- The web accounted for 74.3% of all research into new small-cap investments, up from 67% in 2007
- 73% of Investors Conduct the Majority of their Research (75%+) into New Stocks Online
- 48% of Investors Conduct All of their Research (95%+) into New Stocks Online
- 64% of Investors Use Discussion Forums For Information and/or Research, up 7% from 2007
- The web accounted for 78.3% of all research into new small-cap investments, up from 74.3% in 2008
- 73% of Investors Conduct the Majority of their Research (75%+) into New Stocks Online, up from 73% in 2008
- 55% of Investors Conduct All of their Research (95%+) into New Stocks Online, up from 48% in 2008
- 54% of Investors Use Discussion Forums For Information and/or Research, down from 64% in 2008
Clearly, small-cap investors are overwhelmingly using the web to research new investments. Â We didn’t get as far as asking why they rely on the web so heavily but one answer has to be the fact that major financial media don’t cover small-cap stocks extensively. Â As such, small-cap investors are forced to resort to search engines, electronic shareholder forums and social networks to help them discover new small-cap stocks.
I hope you found this information to be helpful. Â If you’re a small-cap CEO that isn’t conducting a significant online investor relations program, take this data to your board …. and then call me 🙂 Â Hey, couldn’t resist. Â The data is just that good.
Regards,
George








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