I don’t have any empirical evidence yet but anecdotal evidence over the last 6 months is clearly indicating significant attendee drop-off in small-cap / micro-cap investor conferences across North America. Quite frankly, I am not surprised given the following factors:
- Online Research Dominates – The majority of research into new investment ideas by small-cap investors is done via the web.
- Too Big – With upwards of 400-500 pubco booths under one roof, investors typically can not make it through an entire show.
- Lack Of Focus – With so many companies from so many different fields under one roof, investors don’t know where to begin or how to separate the wheat from the chaff.
- Inconvenient – To attend a conference, you either have to take off a day of work or give up part of your weekend. Not too many people want to do either these days.
I believe the biggest challenge facing small-cap and micro-cap conferences is the temptation to keep getting bigger. Bigger is great from a revenue point of view but terrible from an attendee experience point of view. The answer is actually smaller but more frequent conferences targeted towards a specific audience. If you need any proof of this, just look at how TechTarget ate COMDEX’s lunch by providing smaller but more targeted conferences, resulting in greater revenues and fantastic attendee experiences.
QUICK SURVEY
I’d like to hear what investors think. You can simply post your comments below, or take part in our simple, 4-question survey.
UPDATE:Â The survey results are in and can be found here.
INDUSTRY CONFERENCES ARE STILL VALUABLE
To be clear, Investor conferences are not to be confused with industry conferences that are strictly meant for professional networking and knowledge. For example, the Reverse Merger conference taking place in Los Angeles this week will bring together investment bankers, attorneys and other key professionals from across the world to learn about changing legislation and conduct great networking. In addition, the targeted nature of the event means attendees get a lot bang for their buck.
Regards,
George



In any event, within seconds of pulling up, they were murdered in what police believe to be a botched car jacking. Police have gone out of their way to let everyone know that neither of the two were known to police and lived nothing short of exemplary lives.









