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KABN – It Happened: #Visa to Open Crypto Division

Posted by AGORACOM-JC at 9:35 AM on Tuesday, March 19th, 2019

SPONSOR: KABN, A NEO Financial Services Platform that starts with Biometric enabled Blockchain Validated Identity, empowering digital currency holders and KABN cardholders alike to spend wherever Visa is accepted. Learn More

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It Happened: Visa to Open Crypto Division

 By Abhimanyu Krishnan

It appears that Visa is getting into the cryptocurrency game, after many years of discussion about how cryptocurrency would render Visa obsolete.

The payments processing giant listed a new job opportunity titled “Technical Project Manager, Visa Fintech”, and the listing does not hide its intention that it has to do with cryptocurrencies.

The listing reads

Are you passionate about the intersection of payments and cryptocurrency? Are you deeply familiar with permissionless blockchain technology and have a close network of experts in the fast moving cryptocurrency and fintech ecosystem? Are you excited about the challenge of developing new products for Visa to deliver value to fintechs looking to support cryptocurrencies?

Visa would like the hired candidate to outline a crypto strategy and roadmap and, working with the Visa Research team, develop new products.

The job listing refers to the impact of crypto on payments:

This highly motivated individual will be responsible for managing a product roadmap and collaborating with key stakeholders across…will [also] work in close collaboration with the Visa Research team to develop new products to deliver value to fintechs and Visa. This person should…anticipate how cryptocurrencies could impact payments.

Visa CEO Alfred F. Kelly Jr. has previously been somewhat dismissive of cryptocurrencies, saying that Visa will not process Bitcoin transactions:

We at Visa won’t process transactions that are cryptocurrency-based. We will only process fiat currency-based transactions, Visa CEO Alfred F. Kelly Jr. said in January 2018

Visa joins some major established players like JP Morgan Chase in entering the crypto space. The list established entities joining crypto has grown in recent times with IBM working with 6 international banks, allowing them to launch their own stablecoins on its World Wire product, while Facebook is reportedly working on a crypto asset that will integrate with WhatsApp.

While Visa’s decision to enter cryptocurrency may invoke ridicule or distrust from the crypto community, given how crypto competes directly with the payments processor, the fact that Visa is even considering cryptocurrencies shows how persuasive the technology’s capabilities are, especially if a large entity such as Visa is entering the space.

Source: https://www.investinblockchain.com/visa-to-open-crypto-division/

PyroGenesis $PYR.ca Unveils its New NexGen® Plasma Atomization System; Significant Production Advancements for AM Powders

Posted by AGORACOM-JC at 8:51 AM on Tuesday, March 19th, 2019
  • Today unveils its new NexGen® Plasma Atomization System, which produces metal powder at over 25 kg/h for the Additive Manufacturing (“AM”) industry (3D Printing)
  • “Plasma atomization is considered the gold standard for the production of AM powder,” said Mr. Massimo Dattilo, Vice President of PyroGenesis Additive.

MONTREAL, March 19, 2019 — PyroGenesis Canada Inc. (http://pyrogenesis.com) (TSX-V: PYR) (OTCQB: PYRNF) (FRA: 8PY), a TSX Venture 50® high-tech company, (the “Company”, the “Corporation” or “PyroGenesis”) that designs, develops, manufactures and commercializes plasma atomized metal powder, plasma waste-to-energy systems and plasma torch  products, today unveils its new NexGen® Plasma Atomization System, which produces metal powder at over 25 kg/h for the Additive Manufacturing (“AM”) industry (3D Printing).

On June 8th, 2015, PyroGenesis announced the filing of a provisional patent for a revolutionary plasma atomization powder production process. This process was a significant departure from conventional plasma atomization, and as such we have named it NexGen® Plasma Atomization. The provisional patent targeted higher production rates, narrower particle size distribution (“PSD”), as well as the ability to shift the bulk PSD. This allowed the Company to produce a very targeted powder for the AM industry with little to no waste.

“Plasma atomization is considered the gold standard for the production of AM powder,” said Mr. Massimo Dattilo, Vice President of PyroGenesis Additive. “PyroGenesis not only invented the process, but coined the name, which is now widely used in the industry. As the inventor of plasma atomization, and being plasma experts, PyroGenesis is dedicated to continuous improvement. Our NexGen® System, which is now proven, to the best of our knowledge, has shattered all published plasma atomization system production rates.”

On March 5th, 2019, PyroGenesis announced the first delivery of specialty reactive powder to a government entity. PyroGenesis’ NexGen® Plasma Atomization System was used to produce the powder and represents the first commercial contract to be fulfilled with the NexGen® unit.

“Today’s unveiling of the NexGen® System, with production rates in the neighborhood of 25 kg/h, represents a significant achievement not only for ourselves, but for the industry as a whole,” said Mr. P. Peter Pascali, President and CEO of PyroGenesis. “These production rates are easily transferable to our titanium offerings. Higher production rates allow PyroGenesis to provide plasma atomized powders at exceedingly competitive price points. This would allow high value materials to be accessible to many new markets, which have up until now found these high value materials, such as titanium, to be too costly. Once again, PyroGenesis is leading the way with its plasma expertise, and this is just the beginning. We fully expect to improve on all aspects of production, including even improving upon these record shattering production rates.”

About PyroGenesis Canada Inc.

PyroGenesis Canada Inc., a TSX Venture 50® high-tech company, is the world leader in the design, development, manufacture and commercialization of advanced plasma processes and products. We provide engineering and manufacturing expertise, cutting-edge contract research, as well as turnkey process equipment packages to the defense, metallurgical, mining, advanced materials (including 3D printing), oil & gas, and environmental industries. With a team of experienced engineers, scientists and technicians working out of our Montreal office and our 3,800 m2 manufacturing facility, PyroGenesis maintains its competitive advantage by remaining at the forefront of technology development and commercialization. Our core competencies allow PyroGenesis to lead the way in providing innovative plasma torches, plasma waste processes, high-temperature metallurgical processes, and engineering services to the global marketplace. Our operations are ISO 9001:2015 certified, and have been since 1997. PyroGenesis is a publicly-traded Canadian Corporation on the TSX Venture Exchange (Ticker Symbol: PYR) and on the OTCQB Marketplace. For more information, please visit www.pyrogenesis.com.

This press release contains certain forward-looking statements, including, without limitation, statements containing the words “may”, “plan”, “will”, “estimate”, “continue”, “anticipate”, “intend”, “expect”, “in the process” and other similar expressions which constitute “forward- looking information” within the meaning of applicable securities laws. Forward-looking statements reflect the Corporation’s current expectation and assumptions and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. These forward-looking statements involve risks and uncertainties including, but not limited to, our expectations regarding the acceptance of our products by the market, our strategy to develop new products and enhance the capabilities of existing products, our strategy with respect to research and development, the impact of competitive products and pricing, new product development, and uncertainties related to the regulatory approval process. Such statements reflect the current views of the Corporation with respect to future events and are subject to certain risks and uncertainties and other risks detailed from time-to-time in the Corporation’s ongoing filings with the securities regulatory authorities, which filings can be found at www.sedar.com, or at www.otcmarkets.com. Actual results, events, and performance may differ materially. Readers are cautioned not to place undue reliance on these forward-looking statements. The Corporation undertakes no obligation to publicly update or revise any forward- looking statements either as a result of new information, future events or otherwise, except as required by applicable securities laws. Neither the TSX Venture Exchange, its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) nor the OTCQB accepts responsibility for the adequacy or accuracy of this press release.

SOURCE PyroGenesis Canada Inc.

For further information please contact: Clémence Bertrand-Bourlaud, Marketing Manager/Investor Relations, Phone: (514) 937-0002, E-mail: [email protected] 

RELATED LINKS: http://www.pyrogenesis.com/

AGORAOM Welcomes KABN – Empowering Digital Currency Holders and KABN Cardholders Alike to Spend Wherever Visa is Accepted

Posted by AGORACOM-JC at 8:46 AM on Tuesday, March 19th, 2019
Kabn full web logo

The KABN Network is an integrated suite of financial services that includes:

1.  The Pegasus Flyte Visa Card, an approved crypto-linked prepaid Visa card and mobile integrated multi-currency banking wallet;

2.  KABN KASH, a robust loyalty and engagement program and

3.  KABN ID (The network anchor), a patent pending, Always On, GDPR complaint, blockchain and biometrically based, identity verification and validation platform.  KABN ID is a free to use service for consumers that provides continuous monitoring and proof of identity online and in conventional marketplaces.

THE PROBLEM KABN SOLVES

As cryptocurrencies and other digital currencies grow globally, there is an ever-increasing need to convert them into traditional currencies (i.e. USD and Euros) for use in traditional spending.

KABN’s integrated suite of products, which has received approval by Visa, solves this major challenge by empowering digital currency holders to spend in-store and online, as well as, access ATMs globally wherever Visa is accepted.

HOW BIG IS THE PROBLEM KABN IS SOLVING?

In the US alone, this type of card volume is expected to grow to over $396B by 2022.  Worldwide volume will follow the same trajectory and expected growth is exponential.


KABN’s integrated suite of products consists of:

  • KABN’s Pegasus Flyte Visa card offers an “on/off ramp” for cryptocurrency conversion to traditional currencies (e.g., USD, Euros and British Pounds, etc.)

*Pre-production cart art subject to network approval

  • A mobile banking wallet that manages multiple traditional currencies and digital currencies via links to crypto partners and exchanges as well as offering other financial features and services
  • A robust loyalty and engagement platform, providing Customers with additional value-added services.
  • KABN’s anchor product, KABN ID, is a patent-pending, GDPR compliant, Blockchain and biometrically-based, “Always On” ID validation and verification platform.
  • The KABN ID proprietary process allows for efficient and frictionless onboarding, allowing Customer’s to control the use of their verified identification without having to provide confidential documentation to unknown 3rd parties.

KABN’s technology has been built, their partners are in place, they have been approved by Visa and they are ready to go for their European launch in the 2nd quarter with an expected expansion to North America later this year.

Select Partners

KABN Senior Team

Empower $EWP Announces Updates to AI Pilot Program $WEED.ca $CGC $ACB $APH $CRON.ca $HEXO.ca $TRST.ca $OGI.ca

Posted by AGORACOM-JC at 8:14 AM on Tuesday, March 19th, 2019
  • Empower in partnership with Canntop AI has commenced preliminary testing and analysis to identify key insights for improvements to physician recommended treatment plans
  • Company has provided select SEO terms and phrases for use in Canntop’s artificial intelligence platform, targeting two key company markets, Portland, OR and Phoenix, AZ,

VANCOUVER, March 19, 2019 – EMPOWER CLINICS INC. (CSE: EPW) (Frankfurt: 8EC) (“Empower” or the “Company“), a growth oriented and diversified medical cannabis company, is pleased to provide an update on recent activities by the technical teams at Empower and Canntop AI Inc. (“Canntop“), a subsidiary of Datametrex AI Limited (“Datametrex“) to develop a deeper understanding of patient awareness of cannabis-based treatment options and ongoing effectiveness of treatment programs.

The Company has provided select SEO terms and phrases for use in Canntop’s artificial intelligence (“AI“) platform, targeting two key company markets, Portland, OR and Phoenix, AZ, to gain actionable insights on how consumer social data is generating interest in CBD-based products, alternative pain management options and the use of cannabis-based therapies.  

“Insights derived from AI are beginning to demonstrate how patients in our key markets are talking about or describing their experience and ideas related to cannabis/CBD-based treatments, and even suggesting recommendations about alternative therapies and their effectiveness in treating a wide array of qualifying conditions,” stated Steven McAuley, Empower’s Chief Executive Officer.

“We believe the outcomes of our AI efforts, if successful, could position the Company as an educational leader and we plan to collaborate with the industry with the ultimate goal of improving patient care,” said Mr. McAuley. “Canntop’s powerful AI tools are helping us analyze the substantial amounts of data in the Empower database and we expect will facilitate the integration of the additional data we expect to derive from the proposed acquisition of the Sun Valley Clinic group, that has a combined 165,000 patients.”

“We are thrilled that Empower chose Canntop AI to be their partner for their Artificial Intelligence needs. This is a great validation for our business model and we look forward to expanding our program with Empower as they continue to expand their product. We believe that this alliance between Canntop and Empower will create a strong platform for data analysis in the cannabis sector especially in the U.S., providing insurers and health care providers an ideal solution for patient care,” said Michael Frank, Chief Strategy Officer of Datametrex.

EMPOWER TECHNOLOGY

  • Patient EHR and Management System Empower utilizes a market-leading patient electronic management and POS system that is HIPAA compliant and provides deep insight to patient care.
  • Tele-Medicine Platform The Company supports remote patients using its tele-medicine portal, enabling patients who do not live near one of its clinic locations, or are disabled or unable to come to a location, to still benefit from a doctor consultation.
  • Website and e-commerce Empower will be commencing the development of its new corporate website and e-commerce store to promote and sell its growing line of CBD-based products under the Sollievo brand and other partner brands.

ABOUT EMPOWER

Empower is a leading owner/operator of a network of physician-staffed clinics focused on helping patients improve and protect their health through innovative uses of medical cannabis. It is expected that Empower’s proprietary product line “Sollievo” will offer patients a variety of delivery methods of doctor recommended cannabidiol (CBD) based product options in its clinics, online and at major retailers. With over 120,000 patients, an expanding clinic footprint, a focus on new technologies, including tele-medicine, and an expanded product development strategy, Empower is undertaking new growth initiatives to be positioned as a vertically integrated, diverse, market-leading service provider for complex patient requirements in 2019 and beyond.

About Datametrex

Datametrex AI Limited is a technology focused company with exposure to Artificial Intelligence and Machine Learning through its wholly owned subsidiary, Nexalogy (www.nexalogy.com) and  Implementing Blockchain technology for secure Data Transfers through its investee company, Graph Blockchain (www.graphblockchain.com).

ON BEHALF OF THE BOARD OF DIRECTORS:

Steven McAuley
Chief Executive Officer

DISCLAIMER FOR FORWARD-LOOKING STATEMENTS

This news release contains certain “forward-looking statements” or “forward-looking information” (collectively “forward looking statements”) within the meaning of applicable Canadian securities laws. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Forward-looking statements can frequently be identified by words such as “plans”, “continues”, “expects”, “projects”, “intends”, “believes”, “anticipates”, “estimates”, “may”, “will”, “potential”, “proposed” and other similar words, or information that certain events or conditions “may” or “will” occur. Forward-looking statements in this news release include statements regarding: the proposed acquisition of Sun Valley; the expected benefits to be derived from use of the Canntop AI tools; the ability of Canntop’s software to assist in integrating Sun Valley data (assuming the successful completion of such transaction); the benefits of CBD based products; and that the Company will be positioned to be a market-leading service provider for complex patient requirements in 2019 and beyond. Such statements are only projections, are based on assumptions known to management at this time, and are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the forward-looking statements, including: that the Canntop software may not be able to properly analyze the Company’s information as is expected or at all; that the proposed acquisition of Sun Valley may not be completed on the terms expected or at all; that regulatory proceedings may negatively impact the Company’s business; that legislative changes may have an adverse effect on the Company’s business and product development; that the Company may not be able to obtain adequate financing to pursue its business plan; general business, economic, competitive, political and social uncertainties; failure to obtain any necessary approvals in connection with the proposed acquisitions and partnerships; and other factors beyond the Company’s control. No assurance can be given that any of the events anticipated by the forward-looking statements will occur or, if they do occur, what benefits the Company will obtain from them. Readers are cautioned not to place undue reliance on the forward-looking statements in this release, which are qualified in their entirety by these cautionary statements. The Company is under no obligation, and expressly disclaims any intention or obligation, to update or revise any forward-looking statements in this release, whether as a result of new information, future events or otherwise, except as expressly required by applicable laws.

SOURCE Empower Clinics Inc.

View original content: http://www.newswire.ca/en/releases/archive/March2019/19/c6623.html

Investors: Steve Low, Boom Capital Markets, [email protected], 647-620-5101; Investors: Steven McAuley, CEO, [email protected], 604-789-2146Copyright CNW Group 2019

Enthusiast Gaming Holdings Inc. $EGLX.ca Named The Fastest Growing Gaming Property $EPY.ca $FDM.ca $WINR $TCEHF $ATVI $TNA.ca

Posted by AGORACOM-JC at 10:00 PM on Monday, March 18th, 2019

CLIENT FEATURE: Iconic Minerals $ICM.ca $BVTEF Bonnie Claire Lithium property hosts Inferred resource of 11.8B pounds of lithium carbonate equivalent $LI.ca $MGG.ca $PAC.ca $CYP.ca $NEV.ca $SX.ca

Posted by AGORACOM-JC at 4:26 PM on Monday, March 18th, 2019

(TSXV: ICM) (OTC Pink: BVTEF) (FSE: YQGB)

Why Iconic Minerals?

  • Bonnie Claire Sarcobatus Valley Lithium property hosts 11.8 Billion pounds of lithium carbonate equivalent (28.5 Million tonnes of LCE) Inferred Resource (43-101).
  • Potential to be the largest lithium resource globally (based on size)
  • Initial leaching tests applying dilute acid to the drill cuttings resulted in recoveries as high as 98%.
  • Two other highly prospective Lithium exploration properties also located in Nevada.

WATCH OUR CORPORATE FEATURE HERE

Lithium Projects

Iconic Minerals has three highly prospective Lithium exploration properties located in Nevada, the Bonnie Claire Sarcobatus Valley Lithium property, the Smith Valley Creek Property, and the Third Nevada Lithium Property.

Bonnie Claire Property

Property Overview

  • 11.8 Billion pounds of lithium carbonate equivalent (28.5 Million tonnes of LCE) Inferred Resource (43-101).
  • Potential to be the largest lithium resource globally (based on size)
  • Bonnie Claire is a 100% owned lithium brine property comprising of 23,100 acres of contiguous placer claims, currently in control of 28.75 square miles (75 km2) located in Nye County, Nevada.
  • Property area is contained within a valley that is 60kms from the only producing lithium mine in North America (Albermarle Silver Peak Mine).
  • Over +20 miles (+30 km) long and 12 miles (20 km) wide into which streams from an +800 mi2 (2,070 km2) drainage basin empty.
  • Sampling of salt flats within the basin, have found lithium values in salt samples yielding up to 340 ppm.
  • Current claim block covers the gravity low and associated mud flats that could be used for evaporation ponds if significant lithium brines are discovered in drilling.
  • Preliminary NI 43-101 Technical Report completed Read More
  • A total 5,550 feet has been drilled at the Bonnie Claire with an average 963+ppm from four drill holes
  • Great infrastructure
  • Local end-users

Property Details Snapshot

Drainage Basin  (20 x 30 kms)830 square miles
Gravity Lows (length)20 x 30 kms
Valley Sediment (Range)460 – 610m (1,500 to 2,000ft)
BLM Drilling Permits
Drilling ProgramDrilling completion of first of three test wells

Smith Creek Valley Property

  • Controls 808 placer claims totaling 25.25 square miles (65.4 km2) over a major gravity low.
  • The enclosed Smith Creek Valley Basin covers 582 square miles (1,507 km2), which is slightly larger than Clayton Valley Basin where lithium brines are produced.
  • Smith Creek Valley is over +40 miles (+64 km) long in a north-northeast direction and averages 9 miles (14.5 km) in width.
  • The vast majority of rock weathering into the basin is felsic ash flow tuff, which is an excellent source of lithium.

Lithium Brine Benefits

  • Lower Cost Exploration
  • Easy access because flat and arid
  • Decreased environmental impact
  • Shorter Timeline to Production
  • Requires Less Capital
  • Lower Cost Production than bedrock
  • Found beneath salt flats in brine bearing aquifers
  • Easily pumped to Surface from vertical production well
  • After evaporation lithium recovered in small on site mill
  • Potassium may also be recovered
  • Nevada is a Geopolitically Stable Jurisdiction

Gold Projects

The company’s Gold exploration portfolio includes the Hercules property in the Como mining district, 17 kms from the famous Comstock Lode mine, the New Pass property in the New Pass mining district, and the Squaw Creek property located in the northern area of the Carlin Trend.

Gold Properties

The Hercules Property

  • Situated within and on the margins of the Como mining district, located in Lyon County, Nevada.
  • Como district was worked as early as the late 1850s, before the famous Comstock Lode deposit was discovered about 10 miles (16 km.) to the north by prospectors following float upstream from placer gold deposits at Dayton.
  • By the early 1860’s the Como district was abandoned due to the rich lodes having been discovered at Virginia City (Russell, 1981).
  • In the late 1880’s the Hercules Mining Company explored the occurred with the excavation of another 1,500 feet (450 m) of underground workings.

New Pass

  • Gold and silver property which, is comprised of 107 unpatented lode mining claims (2,231 acres).
  • The property is located in eastern Churchill County, Nevada; in the New Pass Mining District, 27 miles west of Austin, Nevada and 105 miles east of Reno.
  • Iconic Minerals has a controlling interest in the property, in a joint venture with White Knight Gold U.S. Inc., (now U.S. Gold), with Iconic earning a 50% interest.

Squaw Creek

  • Property is located 42 miles due north of Battle Mountain, Nevada and lies between the Midas and Ivanhoe mining districts on the northern portion of the Carlin Trend, six miles north of the Dee Mine in the Lower Plate Bootstrap Window.  Iconic’s Research and Development partner
  • St-Georges’ metallurgists report that they have successfully improved the concentration of lithium in the Sediments, originally reported in December  using mechanical separation and selective leaching of other elements within the Sediments.
  • The additional tests St-Georges completed in Stage 2, through selective leaching methods, have improved the elimination of barren material from 55% to 85%-88%, while retaining 100% of the lithium.
  • Upon completion approximately 12% to 15% of the original material remains for further processing and purification. This process may significantly reduce the cost of production.
  • Lithium also leachable by water

FULL DISCLOSURE: Iconic Minerals is an advertising client of AGORA Internet Relations Corp.

Enthusiast Gaming $EGLX.ca – #SnoopDogg launches his own #Esports league $EPY.ca $FDM.ca $WINR $TCEHF $ATVI $TNA.ca

Posted by AGORACOM-JC at 3:01 PM on Monday, March 18th, 2019

SPONSOR: Enthusiast Gaming Holdings Inc. (TSX-V: EGLX) Uniting gaming communities with 80 owned and affiliated websites, currently reaching over 75 million monthly visitors. The company partial 2018 reported revenue of $7.4 million representing a 625% increase over the same period in 2017.

Images
EGLX: TSX-V
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Snoop Dogg launches his own esports league

  • This new league will involve eight of Snoop Dogg’s closest friends – Red Woods, Red Grant, JC, Tripo Loc, Lala, Shelton, Waniac, and Young Sagg – playing in a bracket-style tournament against each other in Madden 19.
  • Will all be competing for a prize pool of $11,000 and a title of “Topp Dogg.” The winner has a chance of increasing their payout at the end by beating “the Boss Dog” himself.

Maurice Barton – March 15, 2019

Many of you may know Snoop Dogg for his rap career, but the rapper from Long Beach, CA is also an avid gamer. Having shown a huge love for the Madden NFL franchise, Snoop also did well at the Battlefield 1 celebrity event last year. Now he plans on taking his love of gaming to the next level. Snoop Dogg, along with his media platform “Merry Jane,” has launched the Gangsta Gaming League.

This new league will involve eight of Snoop Dogg’s closest friends – Red Woods, Red Grant, JC, Tripo Loc, Lala, Shelton, Waniac, and Young Sagg – playing in a bracket-style tournament against each other in Madden 19. They will all be competing for a prize pool of $11,000 and a title of “Topp Dogg.” The winner has a chance of increasing their payout at the end by beating “the Boss Dog” himself.

Snoop Dogg promises that this league will “turn the gaming world upside down,” and with that in mind, he will be handling the commentary alongside internet personality DanRue. If that sounds entertaining, you can watch an archive of the league’s first live stream here.

Check out the Gangsta Gaming League

Viewers will be able to participate in the action from all over the world, with events streaming on Snoop Dogg’s Twitch channel, Mixer channel, and Merry Jane’s Facebook page. You will be able to interact with Snoop himself in the stream chat, which is sure to be an amusing time and definitely different from your normal day-to-day esports viewing. Make sure to tune in and check out the GGL if you are a fan of Snoop himself or even just Madden.

Here’s a video of Snoop introducing the Gangsta Gaming League.

Source: https://www.dailyesports.gg/snoop-dogg-launches-esports-gangsta-gaming-league/

Good Life Networks $GOOD.ca – Three trends shaping programmatic advertising in 2019 $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 2:33 PM on Monday, March 18th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced combined trailing 12 month revenue at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V

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Three trends shaping programmatic advertising in 2019

By Nikki Gilliland

In the ten years since the dawn of programmatic, the industry has seen exponential growth, alongside constant change and complexity.

With programmatic now fully implemented into most media strategies, new practices and trends are shaping the industry.

Optimising Programmatic Campaigns – Best Practice Guide

You can read much more in Econsultancy’s Optimising Programmatic Campaigns Best Practice Guide. In the meantime, here’s a run-down of these trends and what they might mean for you.

Personalisation

Programmatic customisation is now common practice, allowing teams to improve performance and provide greater relevancy with personalised messaging. Vast amounts of data also mean that advertising creative can dynamically change to be all the more relevant to users, with ads adapting to factors like location, device, weather, time, and demographics.

One of the main benefits of the technology behind this is that it generates a lot of quick feedback, which allows marketers to optimise creative in real time, and to change what’s in front of consumers’ eyes at a rapid rate.

Case studies have illustrated the effectiveness of personalisation in programmatic campaigns. Mindshare Indonesia, for example, developed an always-on retargeting campaign using dynamic creative optimisation technology for AirAsia, which allowed its programmatic team to dynamically serve thousands of ad versions based on the last destination travellers searched for on its website. Mindshare created over 5,500 ad versions in three months, saving an estimated 276 days of production time, and generating a higher ROI for the airline.

Programmatic TV

Within the industry, there appears to be a growing desire for a solution to bridge the gap between television advertising and online advertising.

Consequently, with traditional TV advertising slowing in pace, and programmatic TV advertising buying increasing, TV ads could increasingly be purchased programmatically. Indeed, PWC predicts that programmatic TV will represent approximately one third of global TV ad revenue by 2021.

There are certainly challenges that come along with programmatic TV. First, there is the need for greater diversity in terms of the inventory available. Second, there are concerns around transparency and brand safety, although this issue is continually improving.

Three ways to boost brand safety in the programmatic age

On the other hand, there are big benefits to programmatic TV, the main one being new format types on connected TVs, such as unskippable 15- and 30-second video ads (which can be both immersive and engaging). Connected TV ad campaigns also allow for precision targeting based on more accurate consumer data.

For automotive brand Volvo, a programmatic TV campaign generated significant sales lift. It involved delivering interactive video ads through Roku boxes and Samsung TVs, which were personalised by location (and local deal information).

The campaign produced nearly 526,000 unique engagements across approximately 95,000 homes. Impressively, the exposed group saw a 35% sales lift compared with the control group.

In-housing

In-housing is not a new practice, but it is one that’s certainly growing in popularity. In 2019, brand owners have an increased desire to own and operate their own data, largely motivated by the opportunity to gain more value from advertising spend (by utilising resources more effectively).

More brands want to bring programmatic in-house, but can they?

In Econsultancy’s survey, 22% of respondents reported using a ‘mixed’ programmatic trading model, with 29% running with solely in-house operations. Forty-three percent reported still running entirely with an agency.

As well as value from ad spend, another reason companies are transferring in-house is to do with transparency and brand safety. Negotiating and buying all digital media in-house allows for greater control and visibility over where advertising is placed.

That being said, in-housing also come with its own challenges. Finding the right talent is undoubtedly one of the biggest, as the role of a programmatic trader not only requires in-depth knowledge of multiple platforms and the optimisation strategies available, but also a deep understanding of client and consumer needs.

In this case, experts advise not to blindly jump onto the trend for in-housing, but to first ensure that they realise both the work involved, and the skillset required in order to effectively overtake agency involvement.

Source: https://econsultancy.com/trends-shaping-programmatic-advertising-2019/

CLIENT FEATURE: Bougainville Ventures (BOG: CSE) a Turnkey Greenhouse Growing Infrastructure Provider #weed $CROP.ca $VP.ca NF.ca $MCOA

Posted by AGORACOM-JC at 10:19 AM on Monday, March 18th, 2019

BOG: CSE

  • Landlord for licensed marijuana growers in the United States
  • Brilliant business plan that removes all risk and appeals to traditional real estate investors
  • Bougainville does not “touch the plant” by only providing agricultural infrastructure to tenants
  • Converts irrigated farmland to greenhouse-equipped farmland
  • Signed Second Tenant for 21,000 SQF Lease
  • Ready for occupancy
  • Room for expansion
  • JV Agreement with Marijuana Company of America (MCOA:OTC)
  • MCOA invested $1M in cash

Early estimates show a greenhouse can produce twice the amount of product and at least
less than 50% of the cost compared to warehouse production.

Oroville, Washington

  • Construction complete of greenhouse optimized for low-carbon and sustainable operations
  • Facility projected to produce in excess of 12,000 lbs. of high quality cannabis per annum upon completion of all greenhouses
  • I-502 compliant property ready for tenant-grower occupancy
  • Entered into an agreement with Green Venture Capital Corp., to purchase the balance of a 4 acre property
  • 50% + senior water right holder on the main stem of the Eden Valley Aquifer and two supplemental groundwater wells
  • Entered into a lease agreement with a Tier 3 I-502 production and processing license holder
  • Leadership has local farming knowledge and relationships 
  • Room for further expansion

Turnkey Growing Facilities

Development Phases

Hub On AGORACOM

FULL DISCLOSURE: Bougainville Ventures is an advertising client of AGORA Internet Relations Corp.

BetterU Education Corp. $BTRU.ca – U.S.-Based Online Learning Leader Udemy Enters India $ARCL $CPLA $BPI $FC.ca

Posted by AGORACOM-JC at 9:40 AM on Monday, March 18th, 2019
SPONSOR:  Betteru Education Corp. Connecting global leading educators to the mass population of India. BetterU Education has ability to reach 100 MILLION potential learners each week. Click here for more information.
BTRU: TSX-V

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U.S.-Based Online Learning Leader Udemy Enters India

  • Udemy, the global marketplace for learning and teaching online with over 30 million students and 42,000 instructors worldwide, announced today expanded operations in India with an employee hub in Gurgaon.
  • India is one of the company’s fastest growing markets, with revenue and students doubling year-over-year.

NEW DELHI–Mar 18, 2019–Udemy, the global marketplace for learning and teaching online with over 30 million students and 42,000 instructors worldwide, announced today expanded operations in India with an employee hub in Gurgaon. India is one of the company’s fastest growing markets, with revenue and students doubling year-over-year. A local presence will enable Udemy to continue enhancing and localizing the student and instructor experience.

Founded in 2010, Udemy is an online learning destination that helps individuals, companies, and governments gain the skills they need to compete in today’s global economy. Built on the premise that not all teachers are found in traditional classrooms, the platform allows experts everywhere to develop courses on thousands of topics and share their knowledge with the world. Students learn the most current and in-demand skills from public speaking to mindfulness to the newest programming languages and marketing strategies.

“Udemy’s rapid growth in India shows us the level of demand from students, instructors, and companies for affordable skills training,” explained Gregg Coccari, Udemy CEO. “We are dedicated to our mission of improving lives through learning and expanding in India enables us to deliver on that promise.”

While the Udemy marketplace serves the needs of individuals looking to upskill, Udemy for Business is specifically designed for organizations, including business leaders such as Booking.com, Publicis Sapient, Pinterest, and Adidas, looking to continually invest in their workforces. This subscription-based product offers 3,000+ of the highest-rated technical and business courses, as well as learning analytics and an easy-to-use platform to create and distribute content to their own teams.

Udemy courses are in over 50 languages that can be viewed on the web, on a mobile device, Apple TV, and through Chromecast. In addition, Udemy students are able to download and view the courses offline, as well as change video quality for low-bandwidth environments.

About Udemy

Udemy is the online learning destination that helps students, companies, and governments gain the skills they need to compete in today’s economy. More than 30 million students learn from 42,000 instructors teaching 100,000 courses in over 50 different languages. Whether learning for professional development or personal enrichment, students everywhere can master new skills through self-paced, on-demand courses, while experts have a way to share their knowledge with the world. For companies, Udemy for Business offers subscription access to 3,000+ business-relevant courses, powerful learning analytics, as well as an easy-to-use platform to host and distribute their own content in one central place. We also offer Udemy for Government, a highly customizable learning platform designed to upskill workers across nations and prepare them for the jobs of today and tomorrow. Udemy is privately owned and headquartered in San Francisco with offices in Denver, Ireland, Turkey, and Brazil.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190317005007/en/

CONTACT: Romina Eberle

Director of Global Communications

[email protected]

Source: http://www.businesswire.com/news/home/20190317005007/en