AGORACOM is pleased to once again provide the results of our small-cap retail investor survey from the Vancouver Cambridge Conference held on June 15-16, 2008.
The results of this survey are invaluable to small-cap metals and mining companies across North America.
Given the speed at which the internet is moving and impacting investor relations, one of the most important things we continue to accomplish at the conference is surveying investors in order to better understand their online habits and preferences.
In comparing these results to 2007, we can unequivocally conclude that online research, collaboration and discussion have increased dramatically. Frankly, the results were more dramatic than even we imagined and clearly point to the overwhelming need for an online IR strategy that goes beyond your website.
AGORACOM Surveys Over 1,000 Investors In 2008
In addition to both Vancouver Cambridge Conferences, AGORACOM also surveys investors across the country at different events including PDAC in Toronto and the Calgary Cambridge Conference.
Response to the surveys has been overwhelmingly positive from executives that have found the information to be incredibly helpful.
We post the results from each individual conference within 30 days on the AGORACOM blog. In addition, we post the consolidated survey results every summer. Both the individual and consolidated survey results can be found on the AGORACOM blog for you to review.
AGORACOM SURVEY RESULTS – 2008 VANCOUVER CAMBRIDGE CONFERENCE
With approximately 100 investors surveyed at the Vancouver Cambridge Conference (June conference), we were able to extract some extremely valuable information that will be of great importance to all of us. The information will have different implications for each one of you, depending on your primary metal/mineral, market capitalization and online strategy. As such, though I’ve provided some tertiary comments following each of the results below, the final analysis will be your own. To this end, we’re happy to provide you with the following results:
Highlights
- 86% of Investors Surveyed Prefer Small-Cap Resource Companies over Large-Cap.
- 79.5% of Investors Surveyed Do the Majority of their Research (75%+) into New Stocks Online. This is a dramatic 18.65% increase over 67% of respondents in 2007 and serves as proof positive that an online investor relations program is critical if you want to reach new investors.
- 55.9% of Investors Surveyed Do All of their Research (95%+) into New Stocks Online. No online IR program means you immediately miss out on 56% of all investors.
- 62.4% of Investors Surveyed Use Discussion Forums For Information and/or Research. This represents a 14.8% increase over 54.4% of respondents in 2007 and further supports our contention that you need to take control of your message online, or risk having it taken from you by potentially unscrupulous investors.
- Almost Half the Investors Surveyed (48%) were Bullish on Gold compared to other minerals and metals.
- AGORACOM brand recognition amongst retail investors has risen by 360% over the same period last year. With 95% of our market budget allocated online, we are an actual case study about the power of online marketing to small-cap investors.
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