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Enthusiast Gaming $EGLX.ca – August #Esports Investments Recap $EPY.ca $FDM.ca $WINR $TCEHF $ATVI $TNA.ca

Posted by AGORACOM-JC at 4:58 PM on Thursday, September 5th, 2019

SPONSOR: Enthusiast Gaming Holdings Inc. (TSX-V: EGLX) Uniting gaming communities with 80 owned and affiliated websites, currently reaching over 150 million monthly visitors. The company exceeded 2018 target with $11.0 million in revenue. Learn More

August Esports Investments Recap

  • August saw a number of strategic investments in the esports industry.
  • Five teams raised additional funds to scale their businesses including STILL8’s $4.5M USD investment and former NBA player Kevin Garnett backing Triumph Esports.

August saw a number of strategic investments in the esports industry. Five teams raised additional funds to scale their businesses including STILL8’s $4.5M USD investment and former NBA player Kevin Garnett backing Triumph Esports. Allied Esports Entertainment finally closed the business combination first announced in December 2018. BITKRAFT Esports Ventures led two more investment rounds to get their esports investment count up to seven for the year so far. Millennial Esports cemented its global restructure and refocus on esports racing by acquiring motorsport simulator manufacturer Allinsports and raising investments from former Formula 1 drivers.

During the month of August, The Esports Observer tracked $35.25M in disclosed investments excluding the business combination of Allied Esports Entertainment. Financial terms were not disclosed for all deals highlighted in this article.

Allied Esports Entertainment Deal Finalized

Allied Esports Entertainment (AESE), a special purpose acquisition company (SPAC) known as Black Ridge Acquisition Corp. before the deal, finalized its business combination with esports property and production facility owner Allied Esports and World Poker Tour operator WPT Enterprises. Both assets had been acquired from previous parent company Ourgame International. Ourgame CEO Frank Ng will serve as CEO of AESE.

With the closing of this transaction, the previously announced equity investments of $5M each by Mexican media company TV Azteca and U.S. property company Simon Property Group have been realized. Lyle Berman—a member of the board of directors of both Black Ridge Acquisition Corp. and its sponsor Black Ridge Oil & Gas, and the largest shareholder of the sponsor—invested $3M. Furthermore, Morris Goldfarb, chairman and CEO of American clothing company G-III Apparel Group, invested $2M. In total, Allied Esports Entertainment raised $18M; the source of the remaining $3M has not been disclosed by Allied Esports.

In addition to equity investments, TV Azteca and Simon Property will enter strategic alliances with AESE. Simon Property will integrate gaming venues and production facilities in its properties around the U.S. In May, TV Azteca and Allied already collaborated to create a PLAYERUNKNOWN’S BATTLEGROUNDS esports series called NATION VS NATION, which featured 40 competitors in a “USA vs. Mexico” format. The tournament’s Mexican broadcast reached over 2M viewers.

Going forward, TV Azteca and Allied will expand their work together through a number of projects including building a flagship esports venue in Mexico and creating a 24-hour digital esports channel for the Mexican market.

Roundhill’s Take: The SPAC transaction, which was initially announced in December 2018, has finally closed. As a result, the public markets have another “pure-play” esports company, joining the likes of Super League Gaming and Enthusiast Gaming. According to Company IR, Adjusted EBITDA is projected to turn positive in 2020, at a projected $8.7 million. 

STILL8 Pushing Expansion

South Korean esports company and Team Griffin parent STILL8 raised â‚©5B KRW ($4.5M) from Korean investors Dunamu & Partners, and Murex Partners. To date STILL8 has raised a total of â‚©23B ($19M) from investors including Kakao Ventures, Partners Investment, STIC Investments, TS Investments, and Neptune.

STILL8 is planning to cooperate with fintech firm Dunamu, an affiliate of Dunamu & Partners, following the investment. Existing STILL8 investor Kakao Ventures is one of the major stakeholders in Dunamu.

Both Lee Beomsuk, CEO of Murex Partners; and Kang Dongmin, vice-president of Murex Partners; are familiar with STILL8’s growth potential as they were with Partners Investment when the firm invested in STILL8 before they established Murex Partners.

Proceeds from the funding round will be used to continue investing in building Team Griffin’s brand and expand into new games and geographies. The current investment is a bridge funding supporting the scaling of the business while looking for further investments in 2020.

Roundhill’s Take: STILL8 looks to continue optimizing its Team Griffin brand outside of South Korea. This follows its move in July to partner with Huya for Team Griffin’s Chinese streaming, a contrast to similar deals signed with rival streaming platform DouYu by STILL8 on behalf of Gen.G and SKT T1. Competition for content is increasing between Chinese platforms, as it is in North America, following Ninja’s move from Twitch to Mixer.

FaZe Clan Adds Next Celebrity as Investor

American rapper and songwriter Kiari Kendrell “Offset” Cephus joins the likes of music artists such as Canadian rapper Aubrey “Drake” Graham (who invested in 100 Thieves in October 2018), DJ Steve Aoki, pop-rock band Imagine Dragons (who invested in Rogue parent company ReKTGlobal), and Canadian rapper Daystar “Tory Lanez” Peterson (who invested in Luminosity Gaming) in backing an esports organization.

The musician made an investment in esports organization FaZe Clan. Financial terms of the investment were not disclosed.

In April, NBA player Meyers Leonard invested in the organization. Both investments are a combination of equity investment and strategic alliance to help build the FaZe Clan brand in the intersection of esports and entertainment

Roundhill’s Take: As esports monetization progresses, leading gaming organizations continue to focus on establishing themselves as content, media, and apparel brands. From a strategic perspective, bringing on Offset as an investor can help widen the brand’s reach. It is not difficult to imagine a scenario where brand loyalties evolve well beyond the scope of gaming and esports.

Teams Find Backing From Mexico, India, and an NBA Legend

Pittsburgh Knights, an esports organization backed by the NFL’s Pittsburgh Steelers, raised an investment from Mexican esports investment fund Esports MX LATAM. The proceeds of the investment will be used to carry out the Pittsburgh Knight’s current business strategies including global expansion and joint ventures. The Esports MX LATAM fund and the Knights are also partnering to set up an affiliated esports team in Mexico.

Full service esports company and parent organization of Overwatch Contenders participant Triumph Gaming, Triumph Esports, raised an investment from 15-time NBA All-Star Kevin Garnett though his event management and production company, Big Ticket Sports. Triumph Esports will add an esports experience to the established three-on-three basketball tour Hoop It Up, that is organized by Garnett’s Big Ticket Sports.

Indian esports organization Global Esports received a multi-million dollar seed investment from Venture Catalysts, an Indian incubator and seed investor. Besides fielding teams in Overwatch, Fortnite, Counter-Strike: Global Offensive (CS:GO), Dota 2, PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG), Tom Clancy’s Rainbow Six Siege, Apex Legends, and PUBG Mobile, the company also owns and runs the Indian national team for the Overwatch World Cup.

BITKRAFT Led Investments

In-game advertising platform Anzu.io announced that it has raised a $6.5M Series A funding led by BITKRAFT Esports Ventures. Other investors in the round were British advertising and public relations company WPP and Axel Springer Digital Ventures, the venture capital arm of media and technology company Axel Springer.

Catering to a more casual audience is BITKRAFT’s seventh investment of the year, The Ready Games maker Ready. The casual mobile games esports tournament platform operator closed a $5M Series A funding led by BITKRAFT. Other investors in the round included Comcast Ventures and Eldridge Industries.

Millennial Esports Focusing on Racing Esports

Allinsports, an Italian motorsport simulator manufacturer, was acquired by Millennial Esports, who purchased a 51% stake in the company for $6.25M. Millennial has the option to purchase the remaining 49% in a six-month timeframe beginning 18 months after the closing of the first transaction. Allinsports’ eRacer simulator will be used in Millennial Esports’ upcoming World Fastest Gamer competition.

As part of a $15M investment via a non-brokered private placement of convertible debentures, former Formula 1 drivers and race winners Brazilian Rubens Barrichello and Columbian Juan Pablo Montoya invested in Millennial Esports. The two race drivers will take on ambassador and special advisor roles to help the company with insights and credibility.

Other Investments

Credit: Statespace

Statespace, developer of the AI-based esports training app Klutch, raised $2.5M in seed funding led by FirstMark Capital, an early investor in Riot Games and Discord. Other investors in the funding round included Expa, Lux Capital, and WndrCo. Investment.

Tournament operations platform Matcherino received $1.5M in a Series A-1 investment from Galaxy Digital’s Galaxy EOS VC Fund and Wells Fargo Strategic Capital. While the Series A-1 funding round has raised more than $4.1M to date including investments from aXiomatic Gaming and Seven Peak Ventures, the company has raised more than $7.7M in total.

Source: https://esportsobserver.com/august-esports-investments-recap/

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Enthusiast Gaming $EGLX.ca Completes Merger With #Aquilini GameCo and Luminosity to Form Global #Esports and Gaming Leader $EPY.ca $FDM.ca $WINR $TCEHF $ATVI $TNA.ca

Posted by AGORACOM-JC at 8:09 AM on Tuesday, September 3rd, 2019
  • Combination creates leading publicly traded esports and gaming organization with $22 million in 2018 pro forma revenue on closing of the merger backed by $55 million in financing, with combined global audience reach of approximately 200 million
  • Merged assets and reach to include eight esports teams (including management of the Vancouver Titans Overwatch League franchise), 50+ esports influencers, 85+ gaming media websites, 900+ YouTube and Twitch channels
  • Enthusiast Gaming’s extensive media network and gamer data, combined with Luminosity’s championship calibre teams and brand equity, expected to drive further audience growth
     
  • Strategically positioned to leverage Luminosity’s robust esports brand and its audience through Enthusiast Gaming’s monetization and ad tech platform

TORONTO and VANCOUVER, British Columbia, Sept. 03, 2019 (GLOBE NEWSWIRE) — J55 Capital Corp. (“J55“) (TSX-V: FIVE.P) and Enthusiast Gaming Holdings Inc. (“Enthusiast“) (TSX-V: EGLX) are pleased to announce that they, along with Luminosity Gaming Inc. (“Luminosity Gaming”) and Aquilini GameCo Inc. (“GameCo”), have completed their previously announced transactions, as described below, resulting in the formation of the leading publicly traded esports and gaming media organization in North America. The merged entity, to be called Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming”), is expected to commence trading on the TSX Venture Exchange (“TSXV”) on or about September 9, 2019 under the symbol “EGLX”.

Menashe Kestenbaum, President of Enthusiast Gaming, commented, “Our vision when we founded Enthusiast was to build the largest, vertically integrated esports and gaming company in the world. The merger with Aquilini GameCo and Luminosity was a strategic decision that positions us as a dominant player in the gaming industry and unlocks access to Luminosity’s 60 million dedicated esports fans and one of the largest esports franchises. I look forward to working with our new partners to continue to build and diversify Enthusiast Gaming across the esports, gaming and entertainment sectors.”

Enthusiast is party to a long-term management services agreement with the Vancouver Titans to manage the team which was founded in 2018 and is competing in its first season in the Overwatch League. Overwatch League is an esports competition with 20 teams across six countries and three continents, all centered on the popular first-person shooter game Overwatch.  Enthusiast is also party to a long-term services support agreement with Vancouver Arena Limited Partnership (“VALP”) pursuant to which VALP will provide Enthusiast with a broad range of marketing and business support services, including corporate partnership and selling support, retail support, brand association and marketing support (to be provided by Canucks Sports and Entertainment), esports planning and execution, digital and social media support and back office support.

J55 also announced today a second consolidation (the “Second Consolidation”, which together with the First Consolidation (as defined in the joint management information circular of J55 and Enthusiast dated July 23, 2019), are herein referred to as the “Consolidations”) of the issued and outstanding common shares of the merged entity on the basis of 8 post-First Consolidation J55 Shares for 1 post-Second Consolidation J55 Share.

Plan of Arrangement

J55 and Enthusiast have completed their previously announced arrangement (the “Arrangement“), pursuant to which J55 has acquired all of the issued and outstanding common shares of Enthusiast (the “Enthusiast Shares”) by way of a plan of arrangement under the Business Corporations Act (Ontario).

Under the terms of the Arrangement, each former Enthusiast Shareholder received 4.22 post-First Consolidation J55 Shares for each Enthusiast Share held immediately prior to the Arrangement (the “Consideration“). It is anticipated that the Enthusiast Shares will be delisted from the TSXV effective as of the close of trading on or about September 4, 2019.

In order to receive the Consideration, registered shareholders of Enthusiast Shares will be required to deposit their share certificate(s) or direct registration statement(s) representing Enthusiast Shares, together with the duly completed letter of transmittal, with TSX Trust Company, the depositary under the Arrangement. Shareholders whose Enthusiast Shares are registered in the name of a broker, dealer, bank, trust company or other nominee should contact their nominee regarding the receipt of the Consideration. For more information, contact:

TSX Trust Company
Telephone: 416-361-0930
Email: [email protected]

Holders of options to purchase Enthusiast Shares (“Enthusiast Options”) may exercise their Enthusiast Options, subject to the adjustments in accordance with the Arrangement Agreement, to acquire common shares in the capital of J55 at the same conversion ratio applicable to the Enthusiast Shares. All other terms governing the Enthusiast Options, including, but not limited to, the expiry term, vesting and the conditions to and the manner of exercise, will be the same as the terms that were in effect immediately prior to the Effective Date.

Warrants to purchase Enthusiast Shares (the “Enthusiast Warrants”), other than those that have been exercised prior to August 30, 2019 (the “Effective Date”), will continue to remain outstanding as Enthusiast Warrants which, upon exercise, will entitle the holder thereof to receive, in lieu of the number of Enthusiast Shares to which such holder was theretofore entitled upon exercise of such Enthusiast Warrants, the Consideration that such holder would have been entitled to be issued and receive if, immediately prior to the Effective Date, such holder had been the registered holder of the number of Enthusiast Shares to which such holder was theretofore entitled upon exercise of such Enthusiast Warrants. All other terms governing the Enthusiast Warrants, including, but not limited to, the expiry term and the conditions to and the manner of exercise, will be the same as the terms that were in effect immediately prior to the Effective Date, and shall be governed by the terms of the applicable warrant indenture.

Amalgamation of J55 and GameCo
Immediately prior to the completion of the Arrangement, J55 completed the acquisition of GameCo (the “Amalgamation”, together with the Arrangement, the “Transactions”). The Amalgamation was completed pursuant to the terms and conditions of an amalgamation agreement (the “Amalgamation Agreement”) between J55 and GameCo pursuant to which J55 acquired all of the outstanding securities of GameCo in exchange for securities of J55. The Amalgamation constituted J55’s Qualifying Transaction (as defined in the policies of the TSXV). On closing of the Amalgamation, all of the issued and outstanding securities of GameCo were exchanged for corresponding securities of J55 as follows:

  • each of the 309,572,066 common shares of GameCo (the “GameCo Shares”) were cancelled and, in consideration thereof, each GameCo shareholder received one (post-First Consolidation) J55 common share (a “J55 Share”);
  • each of the 2,181,690 warrants to purchase GameCo Shares (the “GameCo Warrants”) were exchanged for warrants to purchase the corresponding number of (post-First Consolidation) J55 Shares on the same terms as those contained in the GameCo Warrants, and each such GameCo Warrant was cancelled; and
  • each of the options to purchase GameCo Shares (the “GameCo Options”) were exchanged for options to purchase the corresponding number of (post-First Consolidation) J55 Shares on the same terms as those contained in the GameCo Options, and each such GameCo Option was cancelled.

Immediately prior to the closing of the Amalgamation, J55 completed the First Consolidation, consolidating its outstanding common shares on the basis of 1.25 pre-First Consolidation shares for every one post-First Consolidation share. Convertible debentures of GameCo in the aggregate principal amount of $10 million were also exchanged for equivalent convertible debentures of J55 (the “J55 Debentures”) pursuant to the Amalgamation, but the J55 Debentures were converted into an aggregate of 22,222,222 J55 Shares at $0.45 per J55 Share pursuant to the terms of the applicable convertible debenture indenture, on completion of the Arrangement.

GameCo Acquisition of Luminosity Gaming

Prior to completing the Amalgamation, GameCo completed its acquisition of Luminosity Gaming and Luminosity Gaming (USA), LLC (“Luminosity USA”, which together with Luminosity Gaming, is herein referred to as ‘Luminosity”) (the “Luminosity Acquisition”). Luminosity is a globally recognized esports organization founded by Steve Maida. Luminosity operates in North America and is based in Toronto, Canada. GameCo completed the Luminosity Acquisition in accordance with a share purchase agreement dated February 14, 2019 pursuant to which GameCo acquired Luminosity in exchange for the payment of $1.5 million cash, the issuance of 60 million common shares of GameCo, and the issuance of a $2.0 million unsecured promissory note.

Immediately following the completion of the Luminosity Acquisition, the subscription receipts sold pursuant to GameCo’s March 2019 $25,000,200 subscription receipt financing were automatically converted into common shares of GameCo pursuant to the terms of the financing and the escrowed proceeds of the financing were released from escrow to GameCo upon satisfaction of the escrow release conditions.

Second Consolidation and Name Change

The ex-dividend date for the Second Consolidation is September 5, 2019, with the new CUSIP number being made eligible on such date. The Second Consolidation is effective as of September 9, 2019, and the J55 Shares will be listed on the TSXV on a post-Second Consolidation basis effective at the opening of the market on such date. Immediately prior to the Second Consolidation, there were 571,184,323 J55 Shares issued and outstanding. Following the Second Consolidation, there are approximately 71,398,036 J55 Shares issued and outstanding. Share certificates and direct registration statements, as applicable, will be sent to registered shareholders following completion of the Second Consolidation reflecting the adjustments to their shareholdings as a result of the Consolidations, as applicable.

In connection with the Transactions, effective as of September 5, 2019, J55 will also change its name from “J55 Capital Corp.” to “Enthusiast Gaming Holdings Inc.”, and change its trading symbol to “EGLX”. Enthusiast will change its name to “Enthusiast Gaming Properties Inc.” and the Enthusiast Shares will be delisted from the TSXV and the OTCQB, and Enthusiast will apply to cease to be a reporting issuer.

Senior Management and Board of Directors of the Merged Company

The senior management team of Enthusiast Gaming draws from the extensive experience and expertise of the merging companies and consists of:

Chief Executive Officer: Adrian Montgomery
President: Menashe Kestenbaum
President of Esports: Steve Maida
President of EGLive: Corey Mandell
Chief Operating Officer and SVP Finance: Eric Bernofsky
Chief Financial Officer: Alex Macdonald
Chief Information Officer: Meir Bulua

The board of directors of Enthusiast consists of the following seven directors: Francesco Aquilini (Non-Executive Chair), Adrian Montgomery, Steve Maida, Menashe Kestenbaum, Alan Friedman, Ben Colabrese and Michael Beckerman.

Advisors

Canaccord Genuity Corp. acted as GameCo’s exclusive financial advisor and Norton Rose Fulbright Canada LLP acted as GameCo’s legal advisor in connection with the Transactions. Haywood Securities Inc. acted as Enthusiast’s financial advisor, and Stikeman Elliott LLP and Minden Gross LLP acted as Enthusiast’s legal advisors in connection with the Arrangement. Clark Wilson LLP acted as J55’s legal advisor in connection with the Transactions.

Further information about the Transactions and Consolidations is set forth in the joint information circular of Enthusiast and J55 dated July 23, 2019 which was mailed to the shareholders of Enthusiast and J55, and which is available under their respective profiles on SEDAR at www.sedar.com.

ON BEHALF OF THE BOARD OF J55

“Adrian Montgomery”      
Adrian Montgomery
Chief Executive Officer and Director

Disclaimer for Forward-Looking Information

Certain statements in this release are forward-looking statements.  Forward looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future.  Such statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements, including risks related to factors beyond the control of J55 or Enthusiast.  The risks include risks that are customary to transactions of this nature.  No assurance can be given that any of the events anticipated by the forward-looking statements will occur or, if they do occur, what benefits J55 or Enthusiast will obtain from them.

This press release does not constitute an offer to sell or solicitation of an offer to buy any of the securities in the United States.  The securities have not been and will not be registered under the United States Securities Act of 1933, as amended (the “U.S. Securities Act”) or any state securities laws and may not be offered or sold within the United States or to a U.S. Person unless registered under the U.S. Securities Act and applicable state securities laws or an exemption from such registration is available.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For further information regarding J55 or Enthusiast, please contact:

Julia Becker
Head of Investor Relations & Marketing
Telephone: 604-785-0850
Email: [email protected]

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Posted in All Recent Posts, Enthusiast Gaming Holdings Inc. | Comments Off on Enthusiast Gaming $EGLX.ca Completes Merger With #Aquilini GameCo and Luminosity to Form Global #Esports and Gaming Leader $EPY.ca $FDM.ca $WINR $TCEHF $ATVI $TNA.ca

Enthusiast Gaming $EGLX.ca and J55 Capital Receive Final Order Approving Merger $EPY.ca $FDM.ca $WINR $TCEHF $ATVI $TNA.ca

Posted by AGORACOM-JC at 2:06 PM on Thursday, August 29th, 2019
  • Announced that they have obtained a final court order from the Ontario Superior Court of Justice approving the previously announced plan of arrangement under the Business Corporations Act (Ontario).
  • J55 will acquire all of Enthusiast’s issued and outstanding common shares by way of a plan of arrangement under the Business Corporations Act

TORONTO and VANCOUVER, British Columbia, Aug. 29, 2019 — Enthusiast Gaming Holdings Inc. (TSX-V: EGLX) (“Enthusiast”) and J55 Capital Corp. (TSX-V: FIVE.P) (“J55”) are pleased to  announce that they have obtained a final court order from the Ontario Superior Court of Justice approving the previously announced plan of arrangement under the Business Corporations Act (Ontario). J55 will acquire all of Enthusiast’s issued and outstanding common shares by way of a plan of arrangement under the Business Corporations Act (Ontario) (the “Arrangement“).

Receipt of the final order follows the annual and special meeting of shareholders of Enthusiast (“Enthusiast Shareholders”) held on August 26, 2019, where Enthusiast Shareholders overwhelmingly approved the Arrangement by a special resolution, and the annual and special meeting of shareholders of J55 (“J55 Shareholders”) held on August 26, 2019, where J55 Shareholders unanimously approved the Arrangement by a special resolution.

Pursuant to the Arrangement, holders of common shares of Enthusiast will receive 4.22 post-First Consolidation (as defined in the joint management information circular of J55 and Enthusiast dated July 23, 2019) common shares of J55 for each common share of Enthusiast held.

Closing of the Arrangement remains subject to the satisfaction or waiver of other customary closing conditions, including final approval by the TSX Venture Exchange. Subject to satisfaction of these closing conditions, it is anticipated that the Arrangement will be completed in early September, 2019.

Enthusiast’s stock expects to be halted after markets today, Thursday August 29, 2019 pending the closing of the merger transactions. Enthusiast’s stock is not expected to resume trading as following the Arrangement, Enthusiast will become a subsidiary of J55 and be delisted.

For further information regarding J55, please contact:

John Veltheer
Chief Financial Officer, Secretary and Director
Telephone: 604-562-6915
Email: [email protected]

For further information regarding Enthusiast, please contact:

Julia Becker
Head of Investor Relations & Marketing
Telephone: (604) 785-0850
Email: [email protected]

Forward-Looking Information

This news release contains forward-looking statements. Forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of J55 or Enthusiast Gaming to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Forward-looking statements in this news release include, but are not limited to: statements with respect to the completion of the Arrangement and the timing for its completion; the satisfaction of closing conditions which include, without limitation (i) certain termination rights available to the parties under the Arrangement Agreement, (ii) J55 obtaining the necessary approvals from the TSX-V for the listing of its common shares, (iii) Enthusiast Gaming receiving approval for the delisting of its shares on the TSX-V, and (iv) other closing conditions, including compliance by J55 and Enthusiast Gaming with various covenants contained in the Arrangement Agreement.  Often, but not always, forward-looking statements can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “estimates”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this press release. Since forward-looking statements and information address future events and conditions, by their very nature they involve inherent risks and uncertainties.

Actual results could differ materially from those currently anticipated due to a number of factors and risks. Readers are cautioned that the foregoing list of factors is not exhaustive. The forward-looking statements contained in this news release are made as of the date of this release and, accordingly, are subject to change after such date.

J55 and Enthusiast Gaming do not assume any obligation to update or revise any forward-looking statements, whether written or oral, that may be made from time to time by us or on our behalf, except as required by applicable law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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Enthusiast Gaming $EGLX.ca – What Are the Most Popular Video Games for #Esports? $EPY.ca $FDM.ca $WINR $TCEHF $ATVI $TNA.ca

Posted by AGORACOM-JC at 5:52 PM on Wednesday, August 28th, 2019

SPONSOR: Enthusiast Gaming Holdings Inc. (TSX-V: EGLX) Uniting gaming communities with 80 owned and affiliated websites, currently reaching over 150 million monthly visitors. The company exceeded 2018 target with $11.0 million in revenue. Learn More

EGLX: TSX-V

What Are the Most Popular Video Games for Esports?

  • Esports, or electronic sports, compete with and sometimes even surpasses traditional sports when it comes to things like prize money and viewership.
  • This fast-growing industry is not just for kids either, as people from traditional sports, like Rick Fox, participate in the esports scene. These are the most popular games for esports and how they got so popular.

by Bryan Steele

Starcraft II

You can’t talk about esports history without mentioning South Korea, the home of esports. In the late ’90s and early 2000s, when Americans were just starting to use computers to surf the web, Korea invested heavily in becoming the best place in the world for gaming. People played Starcraft with each other as a hobby. Eventually, it became so competitive they started playing for money.

This quickly blossomed into what we now know as esports. Although Starcraft was replaced by its sequel, Starcraft II, the game remains a popular esport in Korea and other parts of the world. Currently, Starcraft II is past its prime, but it still has almost 2 million active players who’ve earned a total of nearly $31 million in prize money.

League of Legends

The story of esports then turned to League of Legends. Created in 2009, this game soon became the most played in the world, including in Korea. Its popularity exploded, especially in China, and eventually, League of Legends grew to have over 100 million players. 

That said, Riot Games, the creator of League of Legends, has kept the prize pools modest. Despite being one of the most-played games in the world, the total prize pool, as reported by EsportsEarnings, is just under $69 million.

Fortnite

Fortnite has taken the world by storm. With over 250 million players, its massive popularity translates into huge prize pools considering its relative newness on the esports scene.

Fortnite recently had its inaugural Fortnite World Cup, which had a prize pool of over $30 million. The winner, 16-year-old Kyle “Bugha” Giersdorf, went home with $3 million. Epic Games, the creator of Fortnite, is investing a ton of money into the esports scene. So far, it’s already paid out almost $72 million in winnings to its athletes.

Counter-Strike: Global Offensive

Valve, the creator of Counter-Strike: Global Offensive, or CS: GO for short, approaches esports differently than others on this list. Valve funds and operates large tournaments, but it also allows other organizations to organize their own competitions. As a result, the CS: GO scene is far larger than how many people actually play the game. 

According to Statista, CS: GO averages less than a million players. Despite this, it has awarded over $80 million in prize money to competitors from around the world.

Defense of the Ancients

Valve also developed Defense of the Ancients, also called DotA. Like CS: GO, not many people play DotA, but its esports scene is absolutely massive. According to Statista, less than a million people play DotA 2. However, because of the game’s many tournaments around the world, as well as The Compendium, which essentially crowdsources the prize money for DotA’s big tournament, its esports scene is huge.

According to EsportsEarnings, the total prize money from DotA is almost $182 million. For a game with a fraction of the Fortnite or League of Legends’ players, DotA throws a lot of money around for its esports scene.

Source: https://www.sportscasting.com/what-are-the-most-popular-video-games-for-esports/

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CLIENT FEATURE: Enthusiast Gaming #EGLX.ca – $11M in annual revenue, 80 owned and affiliated websites, reaching over 150 million monthly visitors #Esports $EPY.ca $FDM.ca $WINR $TCEHF $ATVI $TNA.ca

Posted by AGORACOM-JC at 9:00 PM on Tuesday, August 27th, 2019
EGLX: TSX-V

Why Enthusiast Gaming?

  • The fastest-growing online community of video gamers
  • Exceeded 2018 target with $11.0 million in revenue
  • Cash flow positive and profitable
  • $180 Billion+ gaming industry / bigger than Hollywood and the music industry
  • Platform of 80+ gaming content websites and 150M active visitors every month
  • Owns largest gaming expo in Canada with attendance of +55,000 in 2018, supported by major corporate sponsors

EGLX EVENT

​The largest gaming expo in Canada and a wholly owned subsidiary of Enthusiast Gaming.

RECENT NEWS

INDUSTRY NEWS

FULL DISCLOSURE: Enthusiast Gaming is an advertising client of AGORA Internet Relations Corp.

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Enthusiast Gaming $EGLX.ca and J55 Capital Receive Overwhelming Support for Merger During Annual and Special Meetings $EPY.ca $FDM.ca $WINR $TCEHF $ATVI $TNA.ca

Posted by AGORACOM-JC at 9:31 AM on Tuesday, August 27th, 2019
EGLX: TSX-V
  • Both companies received overwhelming votes in favour of the merger arrangement during the Annual and Special Meeting of Enthusiast held on August 26, 2019 and during the Annual and Special Meeting pf J55 also held on August 26, 2019

TORONTO and VANCOUVER, B.C., Aug. 27, 2019 — Enthusiast Gaming Holdings Inc. (TSX-V: EGLX) (“Enthusiast“) and J55 Capital Corp. (TSX-V: FIVE.P) (“J55”) are pleased to announce that both companies received overwhelming votes in favour of the merger arrangement during the Annual and Special Meeting of Enthusiast held on August 26, 2019 (the “Enthusiast Meeting”) and during the Annual and Special Meeting pf J55 also held on August 26, 2019 (the “J55 Meeting”). 

At the Enthusiast Meeting, Enthusiast shareholders (“Enthusiast Shareholders”) voted in favour of the arrangement resolution (the “Enthusiast Arrangement Resolution“) under which J55 will acquire all of Enthusiast’s issued and outstanding common shares by way of a plan of arrangement under the Business Corporations Act (Ontario) (the “Arrangement“). The Enthusiast Arrangement Resolution required approval of at least 66 2/3% of the votes cast by the Enthusiast Shareholders at the Enthusiast Meeting.

At the J55 Meeting, the J55 shareholders represented by proxy voted unanimously in favour of the resolution approving the Arrangement (the “J55 Arrangement Resolution”) and unanimously in favour of the resolution (the “J55 QT Resolution”) approving the three cornered amalgamation among J55, its wholly-owned subsidiary and Aquilini GameCo Inc. (“GameCo”) which will result in the acquisition of all of the issued and outstanding securities of GameCo by J55 (the “Amalgamation”) and serves as J55’s Qualifying Transaction (as defined in the policies of the TSX Venture Exchange (the “TSXV”). The J55 Arrangement Resolution required approval of more than 50% of the votes cast by shareholders of J55, and the J55 QT Resolution, since it is a Related Party Transaction as defined in TSXV policies, required approval of the majority of disinterested shareholders (with shares held by interested shareholders, namely Adrian Montgomery, Francesco Aquilini and Roberto Aquilini being excluded) pursuant to Multilateral Instrument 61-101 – Protection of Minority Security Holders in Special Transactions (“MI 61-101”) and by a majority of the minority shareholders (with shares held by non-arm’s length parties to J55 namely Adrian Montgomery, Francesco Aquilini, Roberto Aquilini, John Veltheer and Alex Helmel being excluded) pursuant to Policy 2.4 of the TSXV.

Closing of the Amalgamation and the Arrangement (collectively, the “Transactions”) remain subject to certain conditions including: final approval of the TSXV; for the Amalgamation, the completion of the acquisition by GameCo of Luminosity Gaming Inc. and Luminosity Gaming (USA), LLC (collectively, the “Luminosity Acquisition”) and completion of the First Consolidation; and for the Arrangement, final approval of the Ontario Superior Court of Justice (the “Court”). The application for the final order from the Court is scheduled for August 29, 2019. Assuming that the conditions to closing are satisfied or waived, it is expected that the Arrangement will be completed in early September, 2019. Following completion of the Arrangement, Enthusiast will become a wholly-owned subsidiary of J55, will cease to be a reporting issuer and its shares will be delisted from the TSXV and OTCQB.

First and Second Consolidations

J55 also announces that it has consolidated the issued and outstanding common shares of J55 (each, a “J55 Share”) on the basis of 1.25 pre-consolidation J55 Shares for 1 post-consolidation J55 Share (the “First Consolidation”). The First Consolidation is effective as of August 26, 2019, and the J55 Shares will be listed on the TSXV on a post-First Consolidation basis effective at the opening of the market on August 28, 2019, although the J55 Shares will remain halted pending completion of the Transactions. Prior to the First Consolidation, there were 19,000,000 J55 Shares issued and outstanding. Accordingly, upon the First Consolidation becoming effective, there will be a total of 15,200,000 J55 Shares outstanding subject to adjustments for rounding.

Following completion of the Transactions, J55 intends to complete a second consolidation (the “Second Consolidation”, and together with the First Consolidation the “Consolidations”) of its then issued and outstanding shares on the basis of 8 post-First Consolidation Shares for 1 post-Second Consolidation J55 Share and to change its name from “J55 Capital Corp.” to “Enthusiast Gaming Holdings Inc.” (the “Name Change”).  J55 is authorized to issue an unlimited number of common shares.

Letters of transmittal will not be sent to shareholders in connection with either the First Consolidation or the Second Consolidation. Share certificates and direct registration statements, as applicable, will be sent to registered shareholders following completion of the Second Consolidation and Name Change reflecting the adjustments to their shareholdings as a result of the Consolidations, as applicable.

Further information about the Transactions and Consolidations is set forth in the joint information circular of Enthusiast and J55 dated July 23, 2019 which was mailed to the shareholders of Enthusiast and J55, and which is available under their respective profiles on SEDAR at www.sedar.com.

About Enthusiast Gaming

Founded in 2014, Enthusiast Gaming is the largest vertically integrated video game company and has the fastest-growing online community of video gamers. Through the Company’s organic and acquisition strategy, it has amassed a platform of over 150 million monthly visitors across its network of websites and YouTube channels. Enthusiast also owns and operates Canada’s largest gaming expo, Enthusiast Gaming Live Expo, EGLX, (eglx.ca) with approximately 55,000 people attending in 2018. For more information on the Company, visit www.enthusiastgaming.com.

For further information regarding J55, please contact:

John Veltheer
Chief Financial Officer, Secretary and Director
Telephone: 604-562-6915
Email: [email protected]

For further information regarding Enthusiast, please contact:

Julia Becker
Head of Investor Relations & Marketing
Telephone: (604) 785-0850
Email: [email protected]

Forward-Looking Information

This news release contains forward-looking statements. Forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of J55 or Enthusiast Gaming to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Forward-looking statements in this news release include, but are not limited to: statements with respect to the completion of the Transactions and Consolidation and the timing for their completion; the satisfaction of closing conditions which include, without limitation, certain termination rights available to the J55 and GameCo under the Amalgamation Agreement and receipt of final approval of the TSXV; completion of the Arrangement and the timing for its completion; the satisfaction of closing conditions which include, without limitation (i) necessary court approvals in connection with the plan of arrangement, (ii) certain termination rights available to the J55 and Enthusiast under the Arrangement Agreement, (iii) J55 obtaining the necessary approvals from the TSX-V for the listing of its common shares, (iv) Enthusiast Gaming receiving approval for the delisting of its shares on the TSX-V, and (v) other closing conditions, including compliance by J55 and Enthusiast Gaming with various covenants contained in the Arrangement Agreement.  Often, but not always, forward-looking statements can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “estimates”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this press release. Since forward-looking statements and information address future events and conditions, by their very nature they involve inherent risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors and risks. Readers are cautioned that the foregoing list of factors is not exhaustive. The forward-looking statements contained in this news release are made as of the date of this release and, accordingly, are subject to change after such date. J55 and Enthusiast Gaming do not assume any obligation to update or revise any forward-looking statements, whether written or oral, that may be made from time to time by us or on our behalf, except as required by applicable law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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Enthusiast Gaming $EGLX.ca – What Role Does (and Will) #Esports Play at #Gamescom ? $EPY.ca $FDM.ca $WINR $TCEHF $ATVI $TNA.ca

Posted by AGORACOM-JC at 4:13 PM on Monday, August 26th, 2019

SPONSOR: Enthusiast Gaming Holdings Inc. (TSX-V: EGLX) Uniting gaming communities with 80 owned and affiliated websites, currently reaching over 75 million monthly visitors. The company exceeded 2018 target with $11.0 million in revenue. Learn More

EGLX: TSX-V

What Role Does (and Will) Esports Play at Gamescom?

by Graham Ashton

  • In the early 2010s, gamescom was a reliable proving ground for esports tournament brands.
  • Dota 2’s inaugural edition of The International was held at the trade fair in 2011, with its $1.6M USD prize pool considered so large at the time that many wondered if it was a hoax.
  • The first-ever version of ESL One Cologne was held at gamescom 2014, before moving to the Lanxess Arena the following year, with that summer’s run of the tournament attracting a sold-out crowd of 15,000. 
  • Gamescom holds the opportunity for a large-scale event, based on the sheer volume of attendees (373,000 across the entirety of this year’s event).

The growth of esports necessitated bigger stages for these competitions, and in their place, gamescom now runs regional and showcase events on its expo floors. Multiple German national competitions including the ESL Meisterschaft and League of Legends Premier Tour finals, attract a decent amount of fanfare, while the highly niche Farming Simulator League rolled out its own live event. Although gamescom has larger arena space at its disposal, it seems unlikely that the crowd sizes will ever surpass the dozen or so rows of chairs.

“Germany has a lot of esports tournaments happening already,” said Alexander Müller, managing director of Cologne-based SK Gaming. “I believe that’s one of the reasons why someone like Riot Games, for example, or others, are hesitant to bring even more esports to Cologne. Why would you?” 

Gamescom holds the opportunity for a large-scale event, based on the sheer volume of attendees (373,000 across the entirety of this year’s event). Müller said that whether it was a “home game” for his League of Legends European Championship (LEC) team, or something based elsewhere in the city, there are many events concepts that could be developed.

Credit: The Esports Observer

In terms of the trade floor, SK Gaming is one of few team organizations to have had a presence, though this year it opted for a press and media offsite event, located at its player HQ. “It’s tough,” said Müller. “Running a booth at gamescom is a monster, and I’m not sure if it’s the right fit for a team like SK, because it takes a lot of your resources.” 

There was a mix of pure-esports companies and engaged sponsors to be found on the floor of this year’s gamescom. ESL brought gamers to its booths with campaigns built around its German partners, including McDonald’s, Vodafone, and Techiniker Krankenkasse (TK). Ford announced its entry into the esports space, and set up a booth allowing gamers to try out with a full racing simulation set. Airbus has operated a League of Legends team since late 2017, all of whom were onsite to challenge, while the aerospace company could also promote itself as a potential employer.

Endemic gaming brands, meanwhile, set up similar stages to what might be seen at a DreamHack or Intel Extreme Masters expo floor. While gamers bemoan the four hour waiting times to play new games, it’s considerably easier to try out a new piece of gaming hardware. Even if esports events are side attractions at gamescom, competitive gaming is embedded in the culture of the trade fair, with almost every major brand including Razer, Discord, and AOC International setting up amateur tournaments to build hype and excitement around their respective show floors.

Credit: The Esports Observer

“Gamescom is the most important event we have in the year,” said Juan Carlos Sánchez, product manager for AOC. “We have two scenarios here; professional people that work in the gaming environment, and customers. All together at one event, it’s perfect.” 

While exhibition space encompasses the majority of gamescom, there is also a separate business area, in which all attending companies (1,153 of which were registered for 2019) can arrange one-to-one product showcases. On the day he spoke to The Esports Observer, Alias had 14 additional interviews booked, amounting to around seven hours of conversation.

“For me, esports, means professionals,” said Alias, whose company runs two separate gaming brands; AOC Gaming for enthusiasts, and AGON for those earning money through their play. The company has active longterm industry partnerships with teams, including G2 Esports, and event companies, such as Red Bull. “Esports are influencing people to buy our monitors. Why? Because we promote esports tournaments, people see our brand, and we create this environment inside the company.” 

Credit: Esports Observer

On top of product showcases and demonstrations, gaming conventions are the prime time for announcements, and even in this regard, esports is a little light. On top of the aforementioned Ford announcement, Misfits Gaming’s CEO Ben Spoont “reintroduced” his company’s Alienware Center in Berlin at gamescom 2019. It’s not unthinkable that one day the fair could be the podium to announce a new franchise team, or new tournament brand.  

“I see esports everywhere when I walk around gamescom,” said Mark Subotnick, Intel’s director of business development for video games and esports. “It feels like every booth or hall has some aspect of esports in it. I feel esports is incredibly well represented. As a place to go and see a pinnacle event, definitely not.” 

Unlike many companies, Intel has also had experience running a large scale tournament at a gaming convention. “For us, IEM is so big, and when we put it in ChinaJoy [a gaming trade fair in Beijing, with similar attendance numbers to gamescom] it took over an entire hall. Which is awesome, but it also does more as its own thing.” 

Credit: The Esports Observer

While Intel itself did not have a booth at this year’s gamescom, Subotnick feels good about the presence esports has at the event. “It just needs to be top of mind for people. I don’t feel like we have to have a giant event. But you might disagree, and say ‘hey I want that back, I liked coming here and having that be part of the show.’”

Source: https://esportsobserver.com/esports-gamescom-2019/

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#Luminosity Gaming Adds Three Popular #Fortnite Influencers With Reach of Almost 3M Followers #Esports Enthusiast Gaming $EGLX.ca $EPY.ca $FDM.ca $WINR $TCEHF $ATVI $TNA.ca

Posted by AGORACOM-JC at 8:32 AM on Thursday, August 22nd, 2019
  • Announced that Luminosity Gaming has signed international Fortnite influencers, “Spencer”, “Beaks”, and “Plu” to its roster of over 50 professional esports players and video gaming influencers. 
  • The three influencers will continue creating and sharing content around the popular video game, Fortnite, to their combined network of 2.7 million followers.

TORONTO, Aug. 22, 2019 – Enthusiast Gaming Holdings Inc. (TSXV: EGLX) (OTCQB: EGHIF), (“Enthusiast” or the “Company”), one of the largest vertically integrated video gaming media companies in North America, is excited to announce that Luminosity Gaming (“Luminosity”) has signed international Fortnite influencers, “Spencer”, “Beaks”, and “Plu” to its roster of over 50 professional esports players and video gaming influencers. 

The three influencers will continue creating and sharing content around the popular video game, Fortnite, to their combined network of 2.7 million followers. Luminosity continues to grow its combined reach of 60 million followers through signing new professional players and influencers and capitalizing on the 8 professional esports teams managed under the brand. 

On May 31, 2019, Enthusiast announced a merger with Luminosity and Aquilini GameCo. and the combined entity will consist of over 85 gaming websites, 900 YouTube Channels, 8 professional esports teams and over 50 influencers. The network reaches over 200 million viewers on a monthly basis and has become one of the leading networks for advertisers wanting to target the sought after gaming demographic. These signings allow Enthusiast to continue to build customized sponsorship and marketing programs for large brands across its website network, esports teams and players and live events business. 

Luminosity’s successful esports organization is an important component of the Enthusiast platform. One of the Company’s key growth priorities is Luminosity’s franchise appreciation through the growth of the talent roster and the continued development of content rich channels through players and influencers. Enthusiast will continue to leverage Luminosity’s leading industry presence, brand affinity, and growing roster of esports players and influencers to provide brands marketing and promotional strategies and partnerships. 

Menashe Kestenbaum, CEO of Enthusiast commented, “With the rapid growth of esports, we are thrilled to have such a strong team of content creators and esports professional athletes under the Luminosity brand. Between Enthusiast’s online gaming communities and live events and Luminosity’s dominance in esports, there are significant synergies for growth and cross promotion across the entire platform. We are building a powerful integrated video game and esports ecosystem and continue to provide our brand partners customized marketing programs to effectively reach these gaming communities.”

About Enthusiast Gaming

Enthusiast Gaming is one of the largest vertically integrated video game companies and has the fastest-growing online community of video gamers. Through the Company’s organic and acquisition strategy, it has amassed a platform of over 150 million monthly visitors across its network of websites and YouTube channels. Enthusiast also owns and operates Canada’s largest gaming expo, Enthusiast Gaming Live Expo, EGLX, (eglx.ca) with approximately 55,000 people attending in 2018. For more information on the Company, visit www.enthusiastgaming.com.

About Luminosity Gaming

Luminosity Gaming is one of the largest globally recognized esports organizations in the world, with over 50 professional esports players and influencers reaching 60 million collective followers. Luminosity has 8 world class esports teams competing across top games such as Fortnite, Apex, Rainbow Six: Seige, Counter Strike, Call of Duty, Madden, Smite, etc. For more information visit www.luminosity.gg

CONTACT INFORMATION:

Investor Relations: 
Julia Becker
Head of Investor Relations & Marketing
[email protected]
(604) 785.0850 

This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that Enthusiast anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Such information may involve, but is not limited to, comments with respect to strategies, expectations, planned operations and future actions of the Company. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking information is based on currently available competitive, financial and economic data and operating plans, strategies or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of Enthusiast to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors may be based on information currently available to Enthusiast, including information obtained from third-party industry analysts and other third-party sources, and are based on management’s current expectations or beliefs regarding future growth, results of operations, future capital (including the amount, nature and sources of funding thereof) and expenditures. Any and all forward-looking information contained in this press release is expressly qualified by this cautionary statement. Trading in the securities of the Company should be considered highly speculative.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

The securities of the Corporation have not been and will not be registered under the United States Securities Act of 1933, as amended and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirement. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of the securities in any jurisdiction in which such offer, solicitation or sale would be unlawful.  

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Enthusiast Gaming $EGLX.ca – #Newzoo: 71% of #Esports fans only follow one game $EPY.ca $FDM.ca $WINR $TCEHF $ATVI $TNA.ca

Posted by AGORACOM-JC at 11:57 AM on Wednesday, August 21st, 2019

SPONSOR: Enthusiast Gaming Holdings Inc. (TSX-V: EGLX) Uniting gaming communities with 80 owned and affiliated websites, currently reaching over 75 million monthly visitors. The company exceeded 2018 target with $11.0 million in revenue. Learn More

EGLX: TSX-V

Newzoo: 71% of esports fans only follow one game

By: Mike Minotti

Newzoo also identifies a large chunk of the esports audience that watch competition for games that they don’t even play. For example, 26% of those that follow League of Legends esports do not play it. “The lean-back consumption of esports content, coupled with fans’ attachment to teams and players, helps gravitate consumers toward franchises—even after they stop playing (temporarily or permanently),” Newzoo noted in a release sent to GamesBeat.

Overwatch has the most active audience. About 54% of the people who watch Overwatch esports games have played Blizzard’s shooter at some point in the last three months.

In the chart above, you can see how isolated the audiences for three of the biggest esports have become. Only 6% of those polled say they follow Overwatch, League of Legends, and Counter-Strike: Global Offensive.

Source: https://venturebeat.com/2019/08/21/newzoo-71-of-esports-fans-only-follow-one-game/

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Enthusiast Gaming $EGLX.ca – Prize pot of $30 million at #Fortnite World Cup shows #Esports’ rapid growth $EPY.ca $FDM.ca $WINR $TCEHF $ATVI $TNA.ca

Posted by AGORACOM-JC at 11:45 AM on Monday, August 19th, 2019

SPONSOR: Enthusiast Gaming Holdings Inc. (TSX-V: EGLX) Uniting gaming communities with 80 owned and affiliated websites, currently reaching over 75 million monthly visitors. The company exceeded 2018 target with $11.0 million in revenue. Learn More

EGLX: TSX-V

Prize pot of $30 million at Fortnite World Cup shows eSports’ rapid growth

The recent Fortnite World Cup had a total prize pool of $33m and the top winners took away several million each.

By: Federico Winer, PhD researcher, Loughborough University

  • Kyle Giersdorf, or Bugha to give him his game name, is $3m better off after winning the 2019 Fortnite World Cup.
  • The American teenager took home the largest-ever payout for a single player in an eSports tournament.
  • His win reflects the growing popularity of the game and the power of the eSports market. British teenager Jaden Ashman shared $2.25m with his teammate as the runners-up in the doubles competition.

The finals, at the end of July, followed ten weeks of competition involving more than 40m competitors and a total prize pot of over $30m. The tournament packed out the 23,771-seat Arthur Ashe stadium at Flushing Meadows, New York’s largest tennis arenas.

Fortnite Battle Royale is emerging as one of the most popular computer games with an estimated 250m players around the world. Essentially, it is a First-Person Shooter game where players fight to survive in a battle against other human players. Unlike some other games in this genre, such as PUBG or Counter-Strike, its graphics are cartoonish, which means parents of teenage players are less likely to object to the content – it doesn’t look violent of feature excessive blood, bullets and bombs.

Fortnite is rising to prominence in an increasingly lucrative market. Out of 7.6 billion people on the planet, there are approximately 2.2 billion gamers. This includes social gaming, mobile gaming, as well as free-to-play and pay-to-play multiplayer gaming. Of these players, there are about 380m eSports viewer fans – 165m of them regular viewers and 215m occasionals.

Epic Games, publisher of Fortnite, attracts players by making the game itself free to play. But they also sell “V-Bucks” to the players, which cost US$9.99 per 1,000 and can be spent on a variety of customisation and enhancements for players’ characters.

Evolution of eSports titles’ popularity, breakdown by searches in Google, 2004-present. Google Trends, 2019b, Author provided

None of these influence the actual performance of the character in the battle – accuracy and pace still depend on the skill of the individual competitor. This is similar to most eSports titles. But according to research firm Superdata, between its release in July 2017 and May 2018 Fortnite netted US$1.2 billion in revenue.

Competitive edge

So what exactly are eSports? They are defined as competitive tournaments involving electronic games – especially among professionals. Players compete in leagues or play for an audience on a live-streaming service in exchange for payment, which can range to several million dollars for the most successful players.

Top players and teams are well remunerated. Forbes reported that the “average starting North America League of Legends Championship Series (NA LCS) player salary is now over US$320,000, with over 70% of the players performing on multi-year contracts”. An article in Business Insider in 2018 reveals that top teams such as Evil Geniuses earn more than US$10m a year in revenue. This is almost the same budget as a top second division team from La Liga, in Spain.

The recent Fortnite world cup had a total prize pool of $33m and, as we have heard, the top winners took away several million each. Even players who ranked as lowly as 65-108 took away $50,000 for their pains.

When it comes to training for competition, you could be forgiven for thinking that eSports players are not like traditional athletes, building strength and endurance over long hours in the gym or pounding the streets. But, as the growth in prize money means the potential rewards for success grow ever larger, a new generation of eSports professionals is finding that fitness aids concentration. Some of the more successful teams are even drafting in coaches from other sports.

I have connected with several teams and, even in those with low budgets, they are aware of the importance of their physical and mental well-being through nutrition and exercise to perform better in games.

What’s next?

ESports look to be here to stay, but the degree of success will depend on a variety of factors, including general entertainment trends, industry governance and the possibility of government censorship in certain regions. To help the various players in the market understand consumers better and react proactively to changes in the business environment, it is essential to highlight the critical value of eSports data – something that I have been researching for some time.

The huge and rapid growth of eSports – and the massive revenues this promises – are thought by many industry insiders to be indicative of a bubble. Commenting on headlines which implied that gaming tournaments were “bigger than the Superbowl”, Sebastian Park, vice-president of eSports with the Houston Rockets (which owns a majority stake in professional League of Legends team Clutch Gaming) said recently: “When I read a lot of these papers, I don’t know where they derive 50% of those numbers”.

For the health of the industry, it’s critical to be able to establish how different esports industry stakeholders are collecting data and information from the fans to understand their behaviour and consumer trends. There has been speculation that Nielsen, which has been collecting data on TV viewing since the 1950s, is working on a solution. This could be the next big step in establishing eSports credibility.

Source: https://scroll.in/field/933717/prize-pot-of-30-million-at-fortnite-world-cup-shows-esports-rapid-growth-but-is-it-sustainable

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