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Good Life Networks $GOOD.ca Announces Up to $5 Million Private Placement of Units $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 9:14 AM on Monday, June 3rd, 2019
  • Syndicate of agents led by Haywood Securities Inc. and including Echelon Wealth Partners Inc, under which the Agents have agreed to offer for sale units of the Company,
  • On a “best effort” private placement basis, subject to all required regulatory approvals, at a price per Unit of $0.27 for total gross proceeds of up to approximately $5,000,000

VANCOUVER, British Columbia, June 03, 2019 – Good Life Networks Inc. (GOOD:TSX.V) (“GLN” or the “Company”), is pleased to announce that it has entered into a letter of engagement with a syndicate of agents led by Haywood Securities Inc. and including Echelon Wealth Partners Inc. (together, the “Agents“), under which the Agents have agreed to offer for sale units of the Company (the “Units”), on a “best effort” private placement basis, subject to all required regulatory approvals, at a price per Unit of $0.27 (the “Offering Price”), for total gross proceeds of up to approximately $5,000,000 (the “Offering”). Each Unit shall consist of one common share of the Company (a “Share”) and one-half of one common share purchase warrant (each whole warrant, a “Warrant”).  Each Warrant shall entitle the holder thereof to acquire one Share at a price of $0.35 for a period of 24 months following the closing of the Offering.

The Company has granted the Agents an over-allotment option to offer for sale up to an additional $1,000,000 of Units at the Offering Price, exercisable in whole or in part, at any time on or prior to 48 hours prior to the closing of the Offering.

In the event that, after the date that is six months following the closing of the Offering, the closing trading price of the Shares on the TSX Venture Exchange (the “TSXV”) is at or above $0.90 per Share for a period of 20 consecutive trading days, the Company may accelerate the expiry date of the Warrants by giving notice to the holders thereof and in such case the Warrants will expire on the 30th day after the date on which such notice is given by the Company.

The Company intends to use the net proceeds of the Offering for working capital and general corporate purposes.

Subscribers will be subject to a statutory hold period that extends four (4) months plus one (1) day from the closing of the Offering.

The closing date of the Offering is scheduled to be on or about June 20, 2019 and is subject to certain conditions including, but not limited to, the receipt of all necessary approvals, including the approval of the TSXV and the applicable securities regulatory authorities.

The GLN Story

GLN’s patent pending technology is the engine that sits between advertisers and publishers. A highlight of GLN’s tech is that it does not collect PII (Personal Identifiable Information). Built for cross device video advertising: Mobile, In-App, Desktop and CTV (Connected Television) the GLN Programmatic Video Advertising Platform has among the lowest fraud rates of similar vendors in the industry. Advertisers make more money by reaching their target audience more effectively. GLN makes money by retaining a percentage of the advertiser’s fee.

GLN is headquartered in Vancouver, Canada with offices in Newport Beach and Santa Monica California, New York and UK and trades on the TSXV under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5.  For further information on the Company, visit www.glninc.ca

For Further information please contact:

[email protected]

CEO Jesse Dylan
604 265 7511

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-looking statements

Except for the statements of historical fact, this news release contains “forward-looking information” within the meaning of the applicable Canadian securities legislation that is based on expectations, estimates and projections as at the date of this news release. “Forward-looking information” in this news release includes information about the proposed Offering, the anticipated closing date of the Offering and the Company’s use of proceeds of the Offering and other forward-looking information.

Factors that could cause actual results to differ materially from those described in such forward-looking information include, but are not limited to, the Offering may not close on the terms and timing anticipated, or at all; and the Company will not obtain TSXV approval of the Offering.

The forward-looking information in this news release reflects the current expectations, assumptions and/or beliefs of the Company based on information currently available to the Company. In connection with the forward-looking information contained in this news release, the Company has made assumptions about the Company’s ability to close the Offering, including obtaining TSXV approval. The Company has also assumed that no significant events occur outside of the Company’s normal course of business. Although the Company believes that the assumptions inherent in the forward-looking information are reasonable, forward-looking information is not a guarantee of future performance and accordingly undue reliance should not be put on such information due to the inherent uncertainty therein.

GLN does not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements, unless and until required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.

Good Life Networks $GOOD.ca Increases Revenue by 249% to $4.6 Million for Q1 2019 $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 8:24 AM on Thursday, May 30th, 2019
  • Gross Profit increases by 245% to $1,544,961 in comparison to Q1 2018. Gross Margin for Q1 2019 remain stable at 33%(increase of 14% from Q4 2018) compared to 34% reported for Q1 2018
  • Letter Of Intent signed to acquire mPlore, leader in mobile ad technology and MOU signed with Globex to launch account receivable securitized token

Vancouver, British Columbia–(May 30, 2019) – Good Life Networks Inc. (TSXV: GOOD) (FSE: 4G5) (“GLN“, or the “Company“), a programmatic advertising technology company, today announced that it has filed its Q1 2019 financial statements and management’s discussion and analysis for the period ending March 31, 2019, available for viewing on www.sedar.com. All figures are expressed in Canadian dollars unless otherwise stated.

Jesse Dylan, CEO of GLN, commented, “I am very pleased with our financial results for the first quarter. We are diligently focused on executing our growth strategy and we continue to review accretive acquisition opportunities to scale the business and deepen our reach within the CTV and mobile space.” He continued, “We expect similar quarterly performance growth as recorded in previous years 2017, and 2018. This means that Q1 performance is a good indicator that we are on track to meet our 2019 performance objectives.”

First Quarter and Recent Company Highlights:

During the first quarter ending March 31, 2019, GLN achieved the following milestones:

  • Appoints Stephen Tapp and Todd Finch as Advisors to the Company
  • Signs Memorandum of Understanding with Globex to launch its account receivable securitized token
  • Expands reach in mobile advertising with a binding Letter of Intent to acquire mPlore, a leading mobile ad technology company
  • GLN property, 495 Communications, increases Roku channel development by 40%
  • Completed 495 integration, and doubles client base

Financial Highlights:

  • Revenue of $4,617,564 during the three months ended March 31, 2019 was a 249% increase compared to $1,322,139 recorded during the three months ended March 31, 2018;
  • Gross Profit increases by 245% to $1,544,961 in comparison to Q1 2018. Gross margin for Q1 2019 increased to 33%, which is a 14% sequential increase from Q4 2018 (and stable compared to 34% during the three months ended March 31, 2018);
  • Comprehensive loss for the three months ended March 31, 2019 was $1,510,680 compared to comprehensive loss of $2,948,479 during the three months ended March 31, 2018;
  • Adjusted EBITDA loss for the three months ended March 31, 2019 was $153,525 compared to an EBITDA loss for the three months ended March 31, 2018 was $366,534

Reconciliation of Adjusted EBITDA

Adjusted EBITDA is a non-IFRS financial measure that we calculate as income (loss) before income taxes excluding depreciation and amortization, stock-based compensation expense, interest expense, and gain or loss on financial instruments and foreign exchange.

Adjusted EBITDA is a measure used by management and the Board to understand and evaluate our core operating performance and trends. This measure differs from contribution in that adjusted EBITDA includes additional operating costs, such as general and administration expenses and marketing, but excludes funding interest costs.

The following table presents a reconciliation of adjusted EBITDA to loss before income taxes, the most comparable IFRS financial measure for each of the periods indicated:

  
 Three Months Ended March 31,
Adjusted EBITDA20192018
 $$
Comprehensive Income (Loss) for the Period(1,510,680)(2,948,479)
Reporting currency translation adjustment373,317
Listing fee2,318,018
Acquisition-related expenses8,500
Gain (Loss) on forgiveness of debt23,120(26,535)
Foreign exchange expense128,003(22,594)
Fair value of change of derivative liability(234,000)
Share-based compensation153,014488,830
Amortization319,9222,084
Interest expense196,16856,142
Accretion expense155,111
Adjusted EBITDA(153,525)(366,534)
   

Conference Call Details

GLN will be hosting a conference call beginning at 9:00am EST (6:00am PST), today, May 30th to discuss the results.

Conference Call Access

To access the conference call by phone, please dial the following numbers.

Canada/USA TF: 1-800-319-4610
International Toll: +1-604-638-5340
Germany TF: 0800-180-1954
UK TF: 0808-101-2791

Callers should dial in five to 10 minutes prior to the scheduled start time and ask to join the Good Life Networks call. We encourage you to access the webcast and presentation material that will be published in the Investors section of GLN’s website at https://glninc.ca/overview/

The GLN Story

GLN’s patent pending technology is the engine that sits between advertisers and publishers. A highlight of GLN’s tech is that it does not collect PII (Personal Identifiable Information). Built for cross device video advertising: Mobile, In-App, Desktop and CTV (Connected Television) the GLN Programmatic Video Advertising Platform has among the lowest fraud rates of similar vendors in the industry. Advertisers make more money by reaching their target audience more effectively. GLN makes money by retaining a percentage of the advertiser’s fee.

GLN is headquartered in Vancouver, Canada with offices in Newport Beach and Santa Monica California, New York and UK and trades on the TSXV under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5. For further information on the Company, visit www.glninc.ca

CONTACT

Investor Relations
[email protected]

Jesse Dylan, CEO
604 265 7511

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements:

Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs regarding future events of management of GLN. This information and these statements, referred to herein as “forward‐looking statements”, are not historical facts, are made as of the date of this news release and include without limitation, statements regarding management’s expectations with respect to the Company’s future performance growth and achievement of its future performance objectives. These statements generally can be identified by use of forward-looking words such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue” or the negative thereof or similar variations.

These forward‐looking statements involve numerous risks and uncertainties and actual results might differ materially from results suggested in any forward-looking statements. Important factors that may cause actual results to vary include without limitation, risks relating to, the stability of the industry in which the Company operates, the Company’s ability to continue to achieve its performance objectives, the Company’s ability to sustain and support its performance growth, changes in legislation and general economic conditions or conditions in the financial markets.

In making the forward‐looking statements in this news release, the Company has applied several material assumptions, including without limitation that GLN’s operations will generate the anticipated results as per management’s expectations and that the Company’s performance will grow at the same rate as it has in 2017 and 2018.

GLN does not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements, unless and until required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/45150

Good Life Networks $GOOD.ca to Report First Quarter Earnings Results May 30, 2019 $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 8:12 AM on Wednesday, May 29th, 2019
  • Will release its first quarter financial and operating results at 7:50am EST (4:50am PST) Thursday, May 30, 2019. GLN will then host a conference call beginning at 9:00am EST (6:00am PST) to discuss the results.

Vancouver, British Columbia–(May 29, 2019) – Good Life Networks Inc. (TSXV: GOOD) (FSE: 4G5) (“GLN“, or the “Company“), a Vancouver-based programmatic advertising technology company, will release its first quarter financial and operating results at 7:50am EST (4:50am PST) Thursday, May 30, 2019. GLN will then host a conference call beginning at 9:00am EST (6:00am PST) to discuss the results.

Conference Call Access

To access the conference call by phone, please dial the following numbers.

Canada/USA TF: 1-800-319-4610
International Toll: +1-604-638-5340
Germany TF: 0800-180-1954
UK TF: 0808-101-2791

Callers should dial in five to 10 minutes prior to the scheduled start time and ask to join the Good Life Networks call. We encourage you to access the webcast and presentation material that will be published in the Investors section of GLN’s website at https://glninc.ca/overview/

The GLN Story

GLN is a patent pending machine learning programmatic video advertising technology company that does not collect PII (Personal Identifiable Information). GLN has the ability to transact on millions of online video ads daily 3 times faster than IAB (Interactive Advertising Bureau) standards. GLN is headquartered in Vancouver, Canada with offices in the US and UK and trades on the TSX Venture Exchange under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5.

Addressable Market: The total media ad spend worldwide will rise 7.4% to $628.63 billion in 2018, according to “Global Ad Spending: The eMarketer Forecast for 2018.” Digital media will account for 43.5% of that investment, thanks to rising global ecommerce spending and shifting viewership from traditional TV to digital channels. By 2020, digital’s share of total advertising will near 50%.

CONTACT:

Investor Relations
[email protected]

Jesse Dylan, CEO
604 265 7511

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/45098

Good Life Networks $GOOD.ca – #Mobile #advertising #adtech trends to watch in 2019 $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 9:00 PM on Tuesday, May 28th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced FY2018 trailing pro forma of ~ $48,000,000 with Adjusted EBITDA of $7,100,000 Click here for more information.
GOOD: TSX-V

—————————

Mobile advertising trends to watch in 2019

  • In the US, digital ad spends recently passed $100 billion due to dominant increases in mobile advertising and video ad spend.

Christian Hargrave

PubMatic released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities.

In the US, digital ad spends recently passed $100 billion due to dominant increases in mobile advertising and video ad spend. As mobile advertising continues to evolve, it’s imperative for advertisers and publishers to both understand and prepare for these changes.

PubMatic’s Q1 2019 QMI report reveals the top four trends to watch:

Due to Video, Mobile Ad Spend Accelerates – The promise of 5G has the potential to bring powerful and interactive content and experiences, changing the way and speed at which video is consumed.

Mobile In-App Header Bidding Still Needs Time to Grow – Despite recent popularity and publishers’ pressure to optimize mobile in-app header bidding, lack of knowledge has led to new obstacles in adoption.

Safety Practices Take Center Stage as Fraud Rises – The majority of additional programmatic display dollars over the next year will go to private setups like PMPs. 
  
The Opportunity for Growth in APAC is Massive – Marketers in APAC are becoming more knowledgeable in programmatic strategies, illuminating the need to adopt automated ad strategies in other parts of the world.

For the first time, consumption across mobile devices will overtake television, as video viewing habits continue to impact the fight for attention. This has led marketers to spend $29 billion globally on mobile video advertising. The appearance of 5G makes focusing on mobile all the more important, as the expectations arise that consumers, advertisers and publishers will see a dramatic change in how video is consumed. This will lead to more seamless, complex video ad experiences for mobile users.

“Mobile advertising continues to see monumental increases in spending, while still making strides towards greater transparency and returns, which is hugely important for publishers and advertisers. That said, the industry is only now learning how to properly take advantage of in-app header bidding, which has led to more obstacles,” explained Paulina Klimenko, SVP, Corporate Development and GM, Mobile at PubMatic. “In order to find success, app publishers should consider the differences in header bidding between desktop and in-app and how the implementation efforts will impact their dev teams.”

Despite mobile advertising’s massive growth, spend within Android apps is down 17% year-over-year, while iOS has seen an increase of 68%. Most recently, Google blacklisted 6 apps from a major app developer for large-scale fraud, reflecting a trend of ad fraud schemes targeting GooglePlay apps. To avoid fraudulent apps and sophisticated invalid traffic impressions, marketers’ tactics have shifted inventory to in-app PMPs.

Programmatic, the automated buying and selling of digital media, is an intrinsic aspect of the advertising industry in North America and Europe, but there’s still room for growth in the Asia-Pacific (APAC) region. As mobile connectivity and mobile phone users has grown in APAC, the region’s advertisers and agencies are seeing the benefits in targeting mobile-first consumers through automated buying, though at roughly different paces.  With 359 million new mobile users coming in the next half decade, there is a greater urgency to adopt automated ad buying strategies in other parts of the world. Source: https://appdevelopermagazine.com/mobile-advertising-trends-to-watch-in-2019/

Good Life Networks $GOOD.ca to Present at International Deal Gateway in London $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 8:18 AM on Wednesday, May 22nd, 2019
  • Invited by Global Partnership Family Offices to present to the UK investment community at International Deal Gateway in London today, May 22, 2019.

Vancouver, British Columbia–(May 22, 2019) – Good Life Networks Inc. (TSXV: GOOD) (FSE: 4G5) (“GLN“, or the “Company“), a Vancouver-based programmatic advertising technology company, is pleased to announce that it has been invited by Global Partnership Family Offices (“GPFO”) to present to the UK investment community at International Deal Gateway in London today, May 22, 2019.

Jesse Dylan, CEO of GLN commented, “After our successful TSX presentation last month to the Toronto investment community, I’m thrilled to be one of only 10 companies in the world to be invited to this event in London. I’m looking forward to expanding GLN’s reach globally by introducing our company’s success story to the European investment community.”

About International Deal Gateway

International Deal Gateway is a digital marketplace for entrepreneurs and deal makers that facilitates direct, peer-to-peer transactions on a secure blockchain platform. Access to Deal Gateway gives members the power to discover deals and opportunities that could not be found through their usual networks.

About Global Partnership Family Offices

GPFO is a definitive source of information, unbiased advice and thought leading research and education to family office executives, wealth owners, family members and their close advisors worldwide.

The GLN Story

GLN’s patent pending technology is the engine that sits between advertisers and publishers. A highlight of GLN’s tech is that it does not collect PII (Personal Identifiable Information). Built for cross device video advertising: Mobile, In-App, Desktop and CTV (Connected Television) the GLN Programmatic Video Advertising Platform has among the lowest fraud rates of similar vendors in the industry. Advertisers make more money by reaching their target audience more effectively. GLN makes money by retaining a percentage of the advertiser’s fee.

GLN is headquartered in Vancouver, Canada with offices in Newport Beach and Santa Monica California, New York and UK and trades on the TSXV under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5. For further information on the Company, visit www.glninc.ca

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements:

Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs regarding future events of management of GLN. This information and these statements, referred to herein as “forward‐looking statements”, are not historical facts, are made as of the date of this news release and include without limitation, statements regarding discussions of future plans, estimates and forecasts and statements as to management’s expectations and intentions with respect to the Company’s performance and business strategy. These statements generally can be identified by use of forward-looking words such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue” or the negative thereof or similar variations.

These forward‐looking statements involve numerous risks and uncertainties and actual results might differ materially from results suggested in any forward-looking statements. Important factors that may cause actual results to vary include without limitation, risks relating to the Digital Marketing Industry and general economic conditions or conditions in the financial markets.

GLN does not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements, unless and until required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.

For further information, please contact:
[email protected]

CEO Jesse Dylan
604 265 7511

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/44951

Good Life Networks $GOOD.ca Appoints Stephen Tapp and Todd Finch as Advisors to the Company $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 8:22 AM on Monday, May 13th, 2019

  • Adds prominent leaders from media and technology sectors, bringing years of successful public and venture market experience to Company
  • Appointed respected global media veterans Stephen Tapp, and Todd Finch to its Advisory Board
  • Jesse Dylan, CEO of GLN commented, “As GLN continues its year over year growth, we have attracted an exceptional team of industry advisors with backgrounds ranging from Tesla to the biggest media corporations in Canada...”

Vancouver, British Columbia–(May 13, 2019) – Good Life Networks Inc. (TSXV: “GOOD”) (“GLN“, or the “Company“), a Vancouver-based programmatic advertising technology company, is pleased to announce that it has appointed respected global media veterans Stephen Tapp, and Todd Finch to its Advisory Board.

Jesse Dylan, CEO of GLN commented, “As GLN continues its year over year growth, we have attracted an exceptional team of industry advisors with backgrounds ranging from Tesla to the biggest media corporations in Canada. Their diverse experience will help guide and support us through this evolutionary time in GLN’s lifecycle. We are thrilled to welcome Stephen and Todd to our Advisory board. Their combined experience in building leading media and technology businesses will be invaluable in helping us continue to grow and innovate.”

Stephen Tapp

Stephen is an internationally recognized leader in media & entertainment with a proven track record of building and operating profitable subscriber and advertiser supported businesses. He has been instrumental in several successful Canadian media company launches including TSN and Viewer’s Choice Pay Per View and was founding President and COO of XM Satellite Radio Canada. Mr. Tapp also served as EVP for Chum Ltd., overseeing such iconic brands as Citytv and MuchMusic. He currently acts as SVP of Business Development at leading global music and technology company, Stingray.

Todd Finch

Todd is a proven tech executive and has been an advisor and coach to numerous founders and CEOs in the Canadian tech landscape for the past 10 years. His many successes include the introduction of the browser to the Canadian market as President of Netscape Canada. He served as the President & CEO of Vizible Corporation, (acquired by OpenText in 2009) recognized as one of the fastest growing, innovative companies in Canada by Deloitte Fast 50 & tech 500.

Todd and Stephen join GLN’s team of experienced Advisors including Brennan Boblett and Ron Shuttleworth.

Brennan Boblett

Brennan spent 5 years at Tesla leading and managing the UI + UX design including auto pilot for the company’s model S, X and 3. Brennan has also held leading tech positions with Apple, Microsoft, Uber, PlayStation and Netflix.

Ron Shuttleworth

Ron has 25 years of experience in the technology sector as an operator, investor, analyst and investment banker specializing in M&A, equity and debt. As an operator, Ron has been CEO, Chief Technical Officer and Product Manager with direct experience in fintech, enterprise software and marketing automation. He was a top-ranked research analyst for eight years with nearly $500-million of capital raised within his coverage list.

The GLN Story

GLN’s patent pending technology is the engine that sits between advertisers and publishers. A highlight of GLN’s tech is that it does not collect PII (Personal Identifiable Information). Built for cross device video advertising: Mobile, In-App, Desktop and CTV (Connected Television) the GLN Programmatic Video Advertising Platform has among the lowest fraud rates of similar vendors in the industry. Advertisers make more money by reaching their target audience more effectively. GLN makes money by retaining a percentage of the advertiser’s fee.

GLN is headquartered in Vancouver, Canada with offices in Newport Beach and Santa Monica California, New York and UK and trades on the TSXV under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5. For further information on the Company, visit www.glninc.ca

For further information, please contact:

Investor Relations 
[email protected]

CEO Jesse Dylan
604 265 7511

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements:

Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs regarding future events of management of GLN. This information and these statements, referred to herein as “forward‐looking statements”, are not historical facts, are made as of the date of this news release and include without limitation, statements regarding discussions of future plans, estimates and forecasts and statements as to management’s expectations and intentions with respect to the Company’s relationship with its Advisors. These statements generally can be identified by use of forward-looking words such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue” or the negative thereof or similar variations.

These forward‐looking statements involve numerous risks and uncertainties and actual results might differ materially from results suggested in any forward-looking statements. Important factors that may cause actual results to vary.

In making the forward‐looking statements in this news release, the Company has applied several material assumptions, including without limitation that the Advisors will generate the anticipated results including but not limited to; revenue, business opportunities, business strategy and guidance per GLN management’s expectations. GLN does not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements, unless and until required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.

Good Life Networks $GOOD.ca – Video will account for almost half of US #programmatic ad spend in 2019 $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 2:37 PM on Wednesday, May 8th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced FY2018 trailing pro forma of ~ $48,000,000 with Adjusted EBITDA of $7,100,000 Click here for more information.
GOOD: TSX-V

—————————

Video will account for almost half of US programmatic ad spend in 2019

David Murphy

  • US marketers will spend $29.24bn (£22.47bn) on programmatic video this year
  • Accounts for 49.2 per cent of all US programmatic digital display ad spend, according to the latest forecast from eMarketer

US marketers will spend $29.24bn (£22.47bn) on programmatic video this year, which accounts for 49.2 per cent of all US programmatic digital display ad spend, according to the latest forecast from eMarketer. For the next few years, the analyst expects the share of programmatic spend that goes to video to remain steady, rising to 49.7 per cent in 2020 and to 49.9 per cent in 2021.

“The near 50-50 split of spending is an indicator of how eager buyers and sellers have become to capitalize on video advertising in any and all forms,” said eMarketer principal analyst Lauren Fisher. “It also speaks to how quickly both sides have embraced programmatic as the primary method for buying and selling these ads.”

Last September, eMarketer forecast that programmatic video would represent 48.7 per cent of all US programmatic ad spending by 2020. The forecast has been revised upward due to growth in programmatic spending on connected TV, over-the-top (OTT) video and social video advertising.

eMarketer includes the majority of social video in its definition of programmatic video because platforms like Facebook, Twitter and Snapchat allow advertisers to transact via programmatic direct ad manager tools. The analyst expected the combined programmatic video ad revenues of social networks today to account for roughly a third of total programmatic video ad spending. Much of this spend is being directed through mobile devices.

Within programmatic video, dollars allocated to mobile devices edge out dollars given to desktop, laptop or connected TV only slightly this year. Mobile’s share of programmatic video will peak in 2020, at 53.9 per cent. By 2021, that share will dip, eMarketer believes, as ad buyers ramp up investments in areas such as connected TV.

Digitally native video companies like YouTube, Roku and Hulu are growing their ad businesses at a time when TV networks are opening more inventory to digital buyers, and as demand-side platforms (DSPs) are investing heavily in making TV ad buying more automated, targeted and measurable. These trends contribute to a growth in programmatic video spend.

eMarketer forecasts that 81.2 per cent of total digital video spend will be transacted programmatically in 2019. That’s slightly less than the 84.9 per cent of total digital display spend that will be transacted programmatically this year.

Source: https://mobilemarketingmagazine.com/video-will-account-for-almost-half-of-us-programmatic-ad-spend-in-2019

Good Life Networks $GOOD.ca – U.S. digital ad revenues top $100 billion for first time, reaching $107.5 billion in 2018 $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 9:00 PM on Tuesday, May 7th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced FY2018 trailing pro forma of ~ $48,000,000 with Adjusted EBITDA of $7,100,000 Click here for more information.
GOOD: TSX-V

—————————

U.S. digital ad revenues top $100 billion for first time, reaching $107.5 billion in 2018

On mobile devices, video saw the sharpest growth in the format category, up 65% in revenue compared to the year prior.

  • Advertisers continue to harvest the benefits of programmatic buying, with the IAB reporting that programmatic ad revenue accounted for 80% of all digital display revenues.
  • Ad tech vendors employ programmatic with the expectation of more intelligent targetting greater cost benefits.

Taylor Peterson on May 7, 2019 at 3:36 pm

U.S. digital ad revenues topped $100 billion for the first time last year, reaching at $107.5 billion in 2018, a growth rate of 22% from $88.3 billion in 2017, according to the IAB’s annual Internet Advertising Revenue Report released Tuesday.

Trends driving growth

Digital ad giants. Large-scale ad companies are steering a large bulk of the growth, given their access to more sophisticated data and purchasing lifecycles, bolstered by Artificial intelligence (AI) and robust e-commerce technology. Trends show that smaller businesses are riding the coattails of larger ad enterprises, forming strategic partnerships that provide access to insights, influence and increased inventory access.

Storytelling. With consumers increasingly turning to social media to inform their purchase behavior, advertisers are capitalizing on the trend in an attempt to turn engagements into conversations. Beyond traditional social formats, brands are leveraging vertical stories to pivot their value narrative with content that addresses key touchpoints in the consumer’s journey.

Social commerce. Emerging tools and insights across social platforms continue to be a driving force for direct-to-consumer brands. Social DSPs are touting new features designed to ease the customer buying process while collecting deeper targetting insights for advertisers. As a result, trends indicate that advertisers are pouring more investments into social inventory with greater confidence.

Programmatic. Advertisers continue to harvest the benefits of programmatic buying, with the IAB reporting that programmatic ad revenue accounted for 80% of all digital display revenues. Ad tech vendors employ programmatic with the expectation of more intelligent targetting greater cost benefits. Walled gardens like Amazon, in which programmatic transactions are managed by the ecosystem owner, are reported to drive greater adoption of programmatic – especially for smaller businesses.

Data regulations. Privacy directives like GDPR and CCPA have tipped the balance of power in favor of enterprise-level advertisers, who are able to make larger investments to aid compliance. For smaller businesses, this means more focus spent implementing and adhering to safeguards. Even so, the data shows that the privacy regulations are giving way to more innovative targeting strategies aimed at growing ad ROI.

Mobile and video ad revenues continue growing

It’s no surprise that mobile ad revenue is outpacing other devices at warp speed. The report indicated mobile advertising revenues grew 39.7, increasing its share of total revenues from 56.7% in 2017 to 65.1% last year. The industry’s compounded growth rate of the last 10 years is largely owed to mobile, which continues to cash in on single-click purchasing behavior, creative formats and social ubiquity.

The omnipresence of mobile advertising has prompted advertisers to embrace video content, which continues to show the largest revenue growth of all digital ad formats in 2018. According to the report, digital video revenue in 2018 rose 37% from 2017, totaling $16.3 billion. On mobile devices alone, video saw the sharpest growth in the format category, up 65% in revenue compared to the year prior.

Why we should care

As evidenced by its sharp revenue growth, digital advertising is increasingly consuming a majority share of the ad mix, with mobile and video powering it. Brands are using technology to their advantage, embracing programmatic tactics to connect with audiences wherever their eyes are focused.

“Advertisers are placing a premium on mobile and video, and in turn the two are fueling the ongoing rise of digital marketing,” Sue Hogan, SVP of research and measurement at IAB, said in a statement. Impending 5G access to faster internet speeds will work to stimulate even more buying interactions and greater innovation in digital formats, she added.

Source: https://marketingland.com/iab-u-s-digital-ad-revenues-top-100-billion-for-first-time-reaching-107-5-billion-in-2018-260546

Good Life Networks $GOOD.ca – Zeta Global Acquires Sizmek’s Data and #Programmatic Platform $ADBE $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 9:00 PM on Sunday, May 5th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced FY2018 trailing pro forma of ~ $48,000,000 with Adjusted EBITDA of $7,100,000 Click here for more information.
GOOD: TSX-V

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Zeta Global Acquires Sizmek’s Data and Programmatic Platform

  • Zeta Global’s acquisition of Sizmek assets is impactful to the current programmatic marketplace because the resulting Zeta DSP will mark the first time that data of this quality and depth is offered in a DSP and will be at no cost
  • Zeta owns the third largest data set in the world with 2.2 billion probabilistic profiles and 750 million connected, deterministic profiles in its database.

By Ameya Dusane May 01 2019

The deal signifies a new monetization pipeline for the company and a superior DSP coming to market

New York: Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, retain them longer and grow their value, today announced that it has closed the acquisition of certain assets from online advertising technology company Sizmek.

Zeta Global’s acquisition of Sizmek assets is impactful to the current programmatic marketplace because the resulting Zeta DSP will mark the first time that data of this quality and depth is offered in a DSP and will be at no cost. Zeta owns the third largest data set in the world with 2.2 billion probabilistic profiles and 750 million connected, deterministic profiles in its database.

“We look forward to welcoming the talented Sizmek DSP and DMP teams and integrating their technology into our data and marketing clouds to deliver a uniquely valuable solution for clients and partners,” said David A. Steinberg, Zeta Global CEO, Chairman and Co-Founder.

Under the terms of the acquisition, Zeta now owns Sizmek’s DSP and DMP platforms and is hiring over 200 Sizmek employees. Zeta will soon make its proprietary data cloud and AI derived audiences available to Sizmek clients and partners . “We are witnessing the convergence of the world’s best AI with identity and intent data,” said Mike Caprio, former Chief Growth Officer for Sizmek, now a Divisional President for Zeta. “We’re excited to see this acquisition come together and believe that the combined company is better positioned to help our clients improve performance – across channels and across the customer lifecycle.”

Forrester principal analyst Joe Stanhope and author of the recent report A More Perfect Union: Adtech And Martech Convergence Will Revolutionize Marketing commented, “Convergence is happening and it will affect tens of billions of dollars in marketing spend. Connecting and delivering customer interactions across touchpoints and devices is pushing marketers’ current analysis, orchestration, and execution capabilities to their limits. Nowhere is the struggle more acute than efforts to build stronger connections between advertising and marketing, which promises tremendous potential synergies in coordinating insights, profiles, targeting, personalization, and execution.”

Speaking exclusively to MarTech Advisor David A. Steinberg Zeta CEO, added, “This acquisition brings a proprietary data cloud combined with a world-class DSP to the programmatic marketplace for the first time. The resulting Zeta DSP will mark the first time that data of this quality and depth is offered in a DSP, at no cost, as a part of using our platform,” said David A. Steinberg, CEO of Zeta Global. “Zeta owns the third largest data set in the world with 2.2 billion probabilistic profiles and 750 million connected, deterministic profiles in its database. We are excited to service our clients through this united company and look forward to the weeks and months ahead as we integrate.”

Source:https://www.martechadvisor.com/news/ads/zeta-global-acquires-sizmeks-data-and-programmatic-platform/

Good Life Networks $GOOD.ca Expands Reach in Mobile Advertising with a Binding Letter of Intent to Acquire #mPlore, a Leading #Mobile Ad Technology Company #Adtech $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 9:11 AM on Wednesday, April 10th, 2019
  • Entered into a binding letter of intent to acquire all of the issued and outstanding equity units of mPlore, LLC, a leading mobile content delivery platform based in Texas with operations in Newport Beach, California
  • Clients include Microsoft, Google, Yahoo, and Ericsson
  • Upon completion, the accretive acquisition will add another revenue stream to GLN’s growing platform of advertising solutions.

Vancouver, British Columbia–(April 10, 2019) – Good Life Networks Inc. (TSXV: GOOD) (FSE: 4G5) (“GLN“, or the “Company“), a Vancouver-based programmatic advertising technology company is pleased to announce that it has entered into a binding letter of intent (the “LOI“) to acquire all of the issued and outstanding equity units (the “Units“) of mPlore, LLC (“mPlore“), a leading mobile content delivery platform based in Texas with operations in Newport Beach, California (the “Transaction“). GLN will acquire the Units for an aggregate purchase price of US$7,000,000, subject to adjustments.

The acquisition of mPlore will allow GLN to access the growing mobile advertising segment and capitalize on mPlore’s cutting edge mobile platforms used to deliver content, mobile apps, mobile search and advertising solutions to consumers. Established in 2015, mPlore currently works with tier-one mobile carriers like T-Mobile and Sprint along with OEM (Original Equipment Manufacturer) device manufacturers worldwide to deliver solutions to market. mPlore’s clients include Microsoft, Google, Yahoo, and Ericsson. Upon completion, the accretive acquisition will add another revenue stream to GLN’s growing platform of advertising solutions.

“Following the success of our recent Net Applications R&D project, providing on page advertising technology to consumer’s mobile devices, we are excited to announce the acquisition of their mobile division, mPlore,” said Jesse Dylan, CEO of GLN. “mPlore is a leader in mobile ad technology, with a suite of innovative products targeting mobile users. According to the IAB’s (Interactive Advertising Bureau), Canadian Media Usage Study, 91% of adults 18-34 access the internet on their mobile device and we are thrilled to expand our revenue opportunities into one of the fastest growing segments, mobile advertising.

“It is predicted that the mobile ad spend will surpass all traditional media combined by 2020 (1),” stated mPlore Chairman, Pete Wilson. “Our technology combined with GLN’s will allow us to expand and capitalize on the exciting advertising opportunities available as more and more consumers view content on their mobile device.”

Under the terms of the LOI, consideration for the Units will consist of the following:

  1. US$2,850,000 in cash, payable to the Unit holders of mPlore upon closing of the Transaction;
  2. a performance earn-out of up to US$2,100,000 in cash based on mPlore achieving mutually agreeable benchmarks over 24 months (terms to be disclosed upon signing the Definitive Agreement); and
  3. a performance earn-out of up to US$2,100,000 in common share purchase warrants of the Company (“Warrants“) payable upon mPlore achieving mutually agreeable benchmarks, over 24 months (terms to be disclosed upon signing the Definitive Agreement) based upon the greater of (i) the 10-day volume weighted average trading price of the Company’s common shares on the TSX Venture Exchange (the “TSXV“) immediately prior to the date of issuance; and (ii) the lowest price permitted by the policies of the TSXV.

The LOI contemplates the parties acting in good faith to finalize and enter into a definitive share purchase agreement (the “Definitive Agreement“) within one-hundred and twenty (120) days from the execution of the LOI. The LOI was negotiated at arm’s length.

The closing of the Transaction will result in the termination of a research & development agreement entered into by GLN and Net Applications Holdings LLC (“Net Applications“) in 2018. mPlore is the mobile division of Net Applications.

The closing of the Transaction is conditional upon the Board of Directors and TSXV approval and the satisfaction of customary closing conditions to be contained in the Definitive Agreement.

About mPlore

mPlore is a division of Net Applications, a leader in digital performance solutions by enhancing impression quality and brand safety. Established in 2015, mPlore is a mobile content delivery platform which delivers a suite of products including, mobile search, content, mobile data and ad delivery to its clients. mPlore allows clients to target, display, market, deliver and monetize content and advertising to mobile device users.

The GLN Story

GLN’s patent pending technology is the engine that sits between advertisers and publishers. A highlight of GLN’s tech is that it does not collect PII (Personal Identifiable Information). Built for cross device video advertising: Mobile, In-App, Desktop and CTV (Connected Television) the GLN Programmatic Video Advertising Platform has among the lowest fraud rates of similar vendors in the industry. Advertisers make more money by reaching their target audience more effectively. GLN makes money by retaining a percentage of the advertiser’s fee.

GLN is headquartered in Vancouver, Canada with offices in Newport Beach and Santa Monica California, New York and UK and trades on the TSXV under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5. For further information on the Company, visit www.glninc.ca

(1)https://www.emarketer.com/content/mobile-ad-spending-to-surpass-all-traditional-media-combined-by-2020

CONTACT

Investor Relations
[email protected]

Jesse Dylan, CEO
604 265 7511

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements:

Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs regarding future events of management of GLN. This information and these statements, referred to herein as “forward‐looking statements”, are not historical facts, are made as of the date of this news release and include without limitation, statements regarding discussions of future plans, estimates and forecasts and statements as to management’s expectations and intentions with respect to the Company’s acquisition of mPlore. These statements generally can be identified by use of forward-looking words such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue” or the negative thereof or similar variations.

These forward‐looking statements involve numerous risks and uncertainties and actual results might differ materially from results suggested in any forward-looking statements. Important factors that may cause actual results to vary include without limitation, risks relating to the timing of the acquisition of mPlore, successful completion of the acquisition of the Units, execution of the Definitive Agreement, the number of securities of GLN that may be issued in connection with the Transaction; GLN realizing on the anticipated value of acquiring the Units, GLN maintaining its projected growth, approval of the TSXV and general economic conditions or conditions in the financial markets.

In making the forward‐looking statements in this news release, the Company has applied several material assumptions, including without limitation that the integration with mPlore’s technology will be successfully completed in the time expected by management and will generate the anticipated revenue and expand GLN’s global reach per management’s expectations. GLN does not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements, unless and until required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/43993