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Good Life Networks $GOOD.ca – Identity and Advanced TV Have Reshaped Video Advertising $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 3:12 PM on Thursday, March 21st, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced combined trailing 12 month revenue at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V

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It used to be about cutting time off content, but that’s changed

By Victor Wong

Using longer videos in strategies may be the future of this sect of the industry.

Just when creatives wrapped their heads around data and programmatic, new technology is about to reshape storytelling again. While those first disruptive trends changed display and rich media ads, video ads remained largely unaffected. In fact, video ads haven’t actually changed in decades, aside from getting shorter and running on different types of screens.

Whereas innovation used to be measured in the seconds shaved—from 60-second to 30-second to 15-second to 6-second—now we’re seeing the actual video ad formats evolve as two new trends converge: advance TV and identity. These powerful forces have already reshaped media buying as more ad dollars shift from offline to digital formats, but now they are in the midst of transforming the creative experience. Here’s how:

Pause-vertising

Creative agencies now need to begin thinking about longer form videos and know they can break up the content into mini-episodes of ads.

As more video is viewed on advance TV media formats, such as CTV and OTT services that run on computers or phones, new possibilities have emerged. Whereas linear television ads were built around filling scheduled commercial breaks, CTV and OTT experiences have built-in, widely-used pausing functionality, creating a new form of commercial break and screen layout. Imagine seeing an ad for your favorite brand appear quickly when you hit pause (or unpause) for quick breaks to respond to a message or grab a snack. Hulu and AT&T’s Xandr advertising business both plan to introduce a form of this “pause-vertising” this year.

Second screen

Another idea is second screen ads where a brand wants to take advantage of the fact that viewers are often watching TV while using another device. Nowadays, many devices can be connected through an identity graph (from a telco, a data provider, etc.) that links registration information like billing addresses for different signed in services on different devices. The possibilities now include using addressable television media buying to target TVs registered to households that have been shown to have the brand’s app so that you can run TV ads that encourage specific interaction with apps or drive users to the app for info rather than trying to cram everything into a TV spot.

Ad episodes

Perhaps an even more powerful application of identity is creating episodic ads where, rather than trying to cram all the content into one spot, you can tell a story over several ad episodes across different screens and time. Historically with TV ads and even digital video ads, brands had no idea whether a viewer had already seen an ad or not. Now with cross-device IDs, brands can keep track of whether a viewer or household had been served an episode already, and if so, to move on to the next episode in the sequence even if the user is switching between devices. Without a people-based identity graph, message sequencing would be a nightmare of repeat instances of the first ad episode because the advertiser wouldn’t realize it’s the same household or viewer.

To make these ideas possible, brands will need to work with creative agencies and video media inventory owners that have invested in addressable television, OTT and identity. Creative agencies will need to adapt creative for the new pause-vertising formats, knowing that it could be on loop until a user returns, or focus messaging around what to do during this explicit viewing break. Platform owners will need to identify what percentage of a brand’s app users it can reach with TV media so that the brand can determine if TV campaigns should be for app acquisition or designed to drive second screen usage or execute addressable buys for both. Creative agencies now need to begin thinking about longer form videos and know they can break up the content into mini-episodes of ads.

Executing these new forms of creative don’t change what makes a good story, but they do give brands new ways of telling a good story beyond the standard 30-second one-size-fits-all spots. As more video watching moves from pure linear to more digital, the industry is at a pivotal moment to reinvent the ad experience and make it fit more natively in the new technology. Only then can video ads reach their full new potential.

Source: https://www.adweek.com/tv-video/identity-and-advanced-tv-have-reshaped-video-advertising/

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Good Life Networks $GOOD.ca – Looking Ahead: Predictions for Programmatic Advanced TV Advertising $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 9:15 PM on Tuesday, March 19th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced combined trailing 12 month revenue at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V

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By: Jose Pacheco

The competitive diversity scenario i.e. all-against-all will greatly intensify across the global television advertising market throughout 2019.

Global platforms with bottomless pockets will quickly penetrate local markets; local traditional players will produce and license premium content for big platforms; technology will accelerate the disintermediation from large producers and rights holders to audiences; successful subscription models will be accompanied by new non-advertising formulas; traditional and virtual aggregators with tools for content discovery will lead to increased fragmentation, and emerging content producers and distributors designing and bundling targeted proposals for thematic content and audience niches.

All of this will play in a ‘muddy pitch’ within Europe. There will be problems with audience measurement, demanding regulations for the use of personal data, concerns around transparency and ad fraud, convulsed advertising markets, and heterogeneous social, cultural and political environments.

Within this highly complex scenario, we will find interesting emergent trends across European markets for programmatic advertising, and AdTech advanced solutions for television.

Below are three core trends to keep an eye out for: 

1. IPTVs

Telecommunications companies that are well positioned in distribution and aggregation can start experimenting without too many restrictions or opportunity costs, and with predominant positions (direct access to homes, high penetration, in-house content, advertising money where to diversify its current businesses, innovation with which to differentiate competitively, etc.).

In Spain, key players in this field are likely to be involved in the TV offering of the large IPTV operators, such as Movistar, Vodafone, Orange and Euskaltel, benchmarking programmatic and addressable ad solutions, which are already developed in the United States and the United Kingdom.

The local broadcasters and content producers, as original sources of content, should assume a collaborative role in these models, and take full advantage of the value of shared experimentation —eEmerging advanced advertising monetization of a currently non-efficient distribution channel, access to technology and new processes and acquisition of knowledge.

2. OTTs

There is a clear opportunity for the development of an advertising-based OTT market (Ad Supported Video or ASV OTT) for several reasons:

The focus around the subscription monetization for this distribution model, the loss of an important share of the free ad-inventory dragged by the content licensed to the OTTs with SVoD models, the possibilities of thematic segmentation of product niches and profiling of targets due to the technology, more and more advanced and cost-effective distribution technologies, and, of course, relevant AdTech solutions already in place: programmatic, dynamic, Artificial Intelligence and addressable advertising based on data, new formats and models (rewarded video for example) and anti-fraud controls (current tools and new to explore, as blockchain).

As is happening in the United States, OTT proposals focused on the advertising market are foreseeable across a wide variety of models: premium and niche content, generalistic and segmented targets, pure and hybrid (freemium) monetization, local and global approaches.

3. Broadcasters

In this market, the development of programmatic and advanced advertising on television does not seem that it could be led by local traditional TV operators.

This is due to complex (and decreasing) main advertising markets, limited premium inventories for non-advertising models (subscription, production and licensing for platforms, etc.), limited technological capabilities and resources, old-business organizations and structures, short-term objectives, defense of traditional models, local focus, etc.

Therefore, in this area, it is interesting to follow up on one of the few announced global initiatives, the pan-European platform of the RTL Group, which although with a very complex integration (global approach with specific local implementations), is planned from a strategy that responds to two of the challenges: on the one hand, a strong technological component (mainly via acquisitions as SpotX, Smartclip, Yospace and several MCVNs) and, on the other hand, an international approach to the market.

Source: https://martechseries.com/author/jose-manuel-gonzalez-pacheco/

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Good Life Networks $GOOD.ca – Three trends shaping programmatic advertising in 2019 $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 2:33 PM on Monday, March 18th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced combined trailing 12 month revenue at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V

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Three trends shaping programmatic advertising in 2019

By Nikki Gilliland

In the ten years since the dawn of programmatic, the industry has seen exponential growth, alongside constant change and complexity.

With programmatic now fully implemented into most media strategies, new practices and trends are shaping the industry.

Optimising Programmatic Campaigns – Best Practice Guide

You can read much more in Econsultancy’s Optimising Programmatic Campaigns Best Practice Guide. In the meantime, here’s a run-down of these trends and what they might mean for you.

Personalisation

Programmatic customisation is now common practice, allowing teams to improve performance and provide greater relevancy with personalised messaging. Vast amounts of data also mean that advertising creative can dynamically change to be all the more relevant to users, with ads adapting to factors like location, device, weather, time, and demographics.

One of the main benefits of the technology behind this is that it generates a lot of quick feedback, which allows marketers to optimise creative in real time, and to change what’s in front of consumers’ eyes at a rapid rate.

Case studies have illustrated the effectiveness of personalisation in programmatic campaigns. Mindshare Indonesia, for example, developed an always-on retargeting campaign using dynamic creative optimisation technology for AirAsia, which allowed its programmatic team to dynamically serve thousands of ad versions based on the last destination travellers searched for on its website. Mindshare created over 5,500 ad versions in three months, saving an estimated 276 days of production time, and generating a higher ROI for the airline.

Programmatic TV

Within the industry, there appears to be a growing desire for a solution to bridge the gap between television advertising and online advertising.

Consequently, with traditional TV advertising slowing in pace, and programmatic TV advertising buying increasing, TV ads could increasingly be purchased programmatically. Indeed, PWC predicts that programmatic TV will represent approximately one third of global TV ad revenue by 2021.

There are certainly challenges that come along with programmatic TV. First, there is the need for greater diversity in terms of the inventory available. Second, there are concerns around transparency and brand safety, although this issue is continually improving.

Three ways to boost brand safety in the programmatic age

On the other hand, there are big benefits to programmatic TV, the main one being new format types on connected TVs, such as unskippable 15- and 30-second video ads (which can be both immersive and engaging). Connected TV ad campaigns also allow for precision targeting based on more accurate consumer data.

For automotive brand Volvo, a programmatic TV campaign generated significant sales lift. It involved delivering interactive video ads through Roku boxes and Samsung TVs, which were personalised by location (and local deal information).

The campaign produced nearly 526,000 unique engagements across approximately 95,000 homes. Impressively, the exposed group saw a 35% sales lift compared with the control group.

In-housing

In-housing is not a new practice, but it is one that’s certainly growing in popularity. In 2019, brand owners have an increased desire to own and operate their own data, largely motivated by the opportunity to gain more value from advertising spend (by utilising resources more effectively).

More brands want to bring programmatic in-house, but can they?

In Econsultancy’s survey, 22% of respondents reported using a ‘mixed’ programmatic trading model, with 29% running with solely in-house operations. Forty-three percent reported still running entirely with an agency.

As well as value from ad spend, another reason companies are transferring in-house is to do with transparency and brand safety. Negotiating and buying all digital media in-house allows for greater control and visibility over where advertising is placed.

That being said, in-housing also come with its own challenges. Finding the right talent is undoubtedly one of the biggest, as the role of a programmatic trader not only requires in-depth knowledge of multiple platforms and the optimisation strategies available, but also a deep understanding of client and consumer needs.

In this case, experts advise not to blindly jump onto the trend for in-housing, but to first ensure that they realise both the work involved, and the skillset required in order to effectively overtake agency involvement.

Source: https://econsultancy.com/trends-shaping-programmatic-advertising-2019/

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INTERVIEW: Jesse Dylan, CEO Discusses GLN’s $GOOD.ca Significant Growth Plans to Drive 2019 Projected Revenues of $67M $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 9:15 PM on Sunday, March 17th, 2019
https://youtu.be/lkYWl6n_dAs

Jesse Dylan, Founder & CEO of Good Life Networks (TSXV: GOOD) (FSE: 4G5) sits down with former Global TV anchor, Steve Darling of Proactive Investors to discuss GLN’s significant growth over the last year, how the company plans to drive 2019 projected revenues of $67M and the importance of brand safety and protecting consumers Personally Identifiable Information.

With the recent controversy around brands using PII and the implementation of new regulations designed to protect consumers, GLN prides itself on having built its patent pending technology from the ground up without using consumers private information to target advertisements. GLN continues to focus on the importance of brand integrity and consumer privacy.

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Good Life Networks $GOOD.ca – Programmatic Advertising Market to register a staggering expansion at 33.3% CAGR during the forecast period 2017 to 2025 $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 9:00 PM on Tuesday, March 12th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced combined trailing 12 month revenue at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V

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  • Persistence Market Research (PMR), in its report, projects the global programmatic advertising platform market to register a staggering expansion at 33.3% CAGR during the forecast period 2017 to 2025.
  • In 2016, the market was evaluated at US$ 1,926.4 Mn, and is further estimated to reach nearly US$ 30,000 Mn by 2025-end.

Surging Utilization of Mobile Advertising to Propel Growth

With growing market for mobile phones, wide utilization of mobile advertising is witnessed, coupled with surging demand for more sophisticated technology. Emergence of tools to monitor & measure relevant data on mobile devices is influencing bright prospects for programmatic mobile video. There has been a wide adoption of digital technologies & devices for innovation in business processes and revenue producing opportunities. In addition, several government and international events have generated an incremental online advertising spending, which in turn has influenced adoption of programmatic advertisements. The aforementioned factors are expected to fuel growth of the market during the forecast period. In addition, social media marketers are running more effective campaigns through automated buying, reaching precise audiences with highly relevant messages. This is further estimated to propel market growth.

North America to be Largest Market for Programmatic Advertising Platform by 2025-End

North America is projected to be the largest market for programmatic advertising platform, followed by Europe and Asia Pacific (APAC). Market in this region will account for revenues worth US$ 1,683.30 Mn in 2017, and is further estimated to surpass US$ 13,000 Mn by 2025-end. However, Middle East & Africa (MEA) is anticipated to register fastest growth in the global programmatic advertising platform market, followed by Latin America.

Based on transaction mode, real-time bidding segment will remain preferred in the market during the forecast period. This transaction mode is expected to surpass US$ 16,000 Mn in revenues by 2025-end. In contrast, private marketplace transaction mode is projected to exhibit the fastest expansion at 46.7% CAGR through 2025. This segment is further estimated to create an incremental opportunity of US$ 5,787.71 Mn between 2017 and 2025.

Mobile Video Ad Format to Register Highest CAGR in the Market through 2025

By ad format, revenues generated by mobile video is expected to reach US$ 8.682.57 Mn by 2025, and is projected to register the highest CAGR in the market, followed by mobile display. In terms of revenues, desktop video will be the second largest ad format segment by 2025-end. On the basis of enterprise size, although large enterprises are expected to remain dominant over the market, SMBs are projected to register the fastest growth through 2025. PMR’s report estimates large enterprises to expand from US$ 2,190.55 Mn in 2017 to more than US$ 16,000 Mn by 2025-end. SMBS are estimated to exhibit a CAGR of over 40% during the forecast period.

Key market players identified in PMR’s report include AppNexus Inc., AOL Inc. (Verizon Communications Inc.), Yahoo! Inc., DataXu Inc., Adroll.com, Google Inc. (Doubleclick), Adobe Systems Incorporated, Rubicon Project Inc., Rocket Fuel Inc., MediaMath Inc., IPONWEB Holding Limited (BidSwitch), Between Digital, Fluct, Adform, The Trade Desk, Turn Inc., Beeswax, Connexity, Inc., Centro, Inc., RadiumOne, Inc.

Source: https://digitaldaynews.com/2019/03/11/programmatic-advertising-market-to-register-a-staggering-expansion-at-33-3-cagr-during-the-forecast-period-2017-to-2025/

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Good Life Networks $GOOD.ca – Global Native Advertising Market Set to Be Worth over $400 Billion by 2025 $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 9:25 PM on Sunday, March 10th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced combined trailing 12 month revenue at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V

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Global Native Advertising Market Set to Be Worth over $400 Billion by 2025

  • Analysis of overall digital ad spend growth, combined with native advertising trends per market, globally, has revealed that native advertising spend is expected to increase by 372% from 2020 to 2025.
  • This represents an increase in the native advertising market from $85.83 Billion in 2020 to a total global value of $402 Billion by 2025.

ADYOULIKE, the leading in-feed Native Advertising technology, has released in-depth research forecasting the global growth of the native advertising market to 2025.

Analysis of overall digital ad spend growth, combined with native advertising trends per market, globally, has revealed that native advertising spend is expected to increase by 372% from 2020 to 2025. This represents an increase in the native advertising market from $85.83 Billion in 2020 to a total global value of $402 Billion by 2025.

The US will continue to be the biggest native advertising market by 2025, up from $29.56 Billion in 2020, to $139.5 Billion by 2025. The market in Western Europe is predicted to grow to be worth $92.37 Billion by 2025, with the UK, Germany and France predicted to be the biggest native advertising markets. The UK market will be the largest native advertising market in Europe, estimated to grow from $5.81 Billion in 2020 to $27.42 Billion by 2025. Meanwhile Germany will increase from $4.43 Billion to $20.90Bn by 2025. France will increase from $2.03Bn in 2020 to an estimated global value of $9.58 Billion by 2025.

Central to the growth in advertising spend on native up to 2025 is the proliferation of infeed native, often referred to as native display, which will continue to be driven over the coming years by programmatic native and wider use of outstream native video advertising formats.

Marketing Technology News: Experian Finds More Than a Third of Companies Are Still Unprepared to Respond to a Data Breach

This form of native advertising, with strong mobile, programmatic and video distribution credentials is anticipated to continue to drive native advertising growth in the years to come. According to eMarketer, two-thirds of all programmatic ad dollars will go to mobile, not desktop ads, by 2020. In addition, 83.6% of all digital video ad dollars in the US, will move via automated channels in the next twelve months. These major trends in digital advertising buying habits augur well for all things native.

Marketing Technology News: Shift Technology Lands $60 Million in C-Round

Julien Verdier, CEO, ADYOULIKE, comments;

“We are entering a new phase in native advertising’s journey – universal acceptance and global domination. Our research shows major increases in native advertising spend in all continent’s globally. The value of infeed native advertising formats is now undisputed. Advertisers are increasingly recognising the value of the format and the performance for most campaigns backs out, which is why native is predicted to experience significant annual growth rates every year globally up to 2025.

“Thanks to continued technical innovation, easily traded programmatically, with video and display capabilities, the future is strong for native ads in general. Native advertising will be the number one digital advertising format of the 2020s. Our research and wider market trends back this up. We are excited to share with the market our findings.”

Source: https://martechseries.com/sales-marketing/programmatic-buying/global-native-advertising-market-set-worth-400bn-2025/

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Good Life Networks $GOOD.ca – Mobile accounted for almost 80 per cent of programmatic spend in China last year $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 5:00 PM on Tuesday, March 5th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced combined trailing 12 month revenue at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V

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Mobile accounted for almost 80 per cent of programmatic spend in China last year

By: Tim Maytom

  • Programmatic spending in China has surged over the past year, increasing by 48.6 per cent year-on-year to hit a total of $16.7bn (£11.9bn) in 2017, according to new figures from eMarketer.

Spending was driven by local internet giants like Baidu, Alibaba and Tencent, who are expected to continue to dominate the programmatic ad landscape. The so-called ‘BAT companies’ cast a large shadow over digital publishing in the region, with most advertisers buying directly through one of the BAT companies.

As a result, direct sales accounted for 63.5 per cent of programmatic digital display ad spending last year, compared to just 36.5 per cent through real-time bidding.

With many Chinese consumers considered mobile-first, digital advertisers in the region have followed suit, with 79.9 per cent of programmatic spend dedicated to mobile advertising, and mobile expected to keep driving total programmatic growth.

Despite this rapid growth, programmatic’s share of overall display ad spending in China lags behind the US and the UK, at 60 per cent, compared to 78 per cent and 79 per cent respectively. This is largely due to the limited options available to advertisers in China, compared to the more competitive spread of publishers in the US and UK, which enables more spending.

eMarketer’s forecast for the region predicts that growth will continue to slow over the next few years but will remain healthy, dropping to 36.6 per cent this year, and 29.8 per cent in 2019. By 2019, programmatic is expected to account for 69 per cent of all digital display ad spending, with spending of around $29.6bn.

Source: https://mobilemarketingmagazine.com/mobile-accounted-for-almost-80-per-cent-of-programmatic-spend-in-china-last-year

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Good Life Networks $GOOD.ca – 6 ad trends you need to know $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 2:59 PM on Friday, February 15th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced combined trailing 12 month revenue at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V

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6 ad trends you need to know


  • With colourful banner ads and video content competing for eyeballs, it can be easy for advertisers to forget about the power of audio.
  • But as we enter 2019, this programmatic opportunity is becoming harder to ignore.

With the holidays over, this is the time to reflect and fine-tune strategies for the year ahead. 2018 was a whirlwind of changes, and it continues to be a challenge differentiating your brand and maintaining trust in a world where everyone is vying for attention. The more you can stay ahead of the curve, the better equipped you will be to adapt to those changes as they occur. So what should advertisers and marketers start taking note of?

Ad Technology: Artificial Intelligence

Artificial intelligence (AI) is completely reshaping advertising as we know it, and is now a standard part of an advertising company’s repertoire. So how’s AI going to be different in 2019? For the past couple of years, it has been widely considered a transformative technology on the verge of disrupting every major industry; however, it hasn’t yet been implemented broadly enough to unlock its true value.

That’s all going to change. AI is expected to be widely adopted across the digital ad landscape in 2019, from being the basis for cutting-edge AI-based ad targeting solutions, to building personalized consumer experiences on a daily basis. Advertisers are even using AI in the production process: a recent survey found that almost two-thirds of enterprise marketers expect to use AI in their content marketing strategy this year, mostly to better understand their customers, drive productive and create personalized message

Sound of success

With colourful banner ads and video content competing for eyeballs, it can be easy for advertisers to forget about the power of audio. But as we enter 2019, this programmatic opportunity is becoming harder to ignore. In fact, audio takes up the largest proportion of mobile phone usage, with the average consumer listening for 52 minutes every day. Driven by growing mobile device ownership – and compounded by the rise in streaming radio, podcasts, audiobooks and voice assistants – digital audio is here to stay.

Spotify was an early-mover in offering programmatic audio, and other streaming services are following suit. Growing adoption rates among voice-activated smart home speakers and subscription services lend further momentum to this trend, and as these technologies evolve, so do the opportunities for brands to connect with audiences in new and exciting ways.

This year, digital audio is expected to reach marketplace maturity as an ad medium. If advertisers want to tap into today’s key trends and reach audiences more effectively, they need to consider programmatic audio as part of any well-rounded campaign.

The explosive growth of eCommerce

According to an eMarketer study, the ecommerce sector is estimated to experience double-digit growth until 2021, with sales expected to exceed $4 trillion by 2010. Few industries can boast such an illustrious future, and businesses need to initiate innovative changes to take advantage of the ecommerce boom, or risk falling behind.

In particular, expanding middle class populations, extensive mobile and internet penetration as well as improving logistics and infrastructure in the Asia-Pacific  has led to it becoming the world’s largest retail ecommerce market, with sales expected to reach $2.725 trillion by 2020.

A surge in video content, personalized ads, advanced filtering and immersive digital experiences are just a few of the changes in ecommerce that will affect the advertising industry over the next few years. The potential here is massive, and if implemented correctly, can completely change how users interact with advertisements altogether.

Everything is now on-the-go (OTG)

Less than 50 years ago, mobile phones didn’t exist. But today, it’s near impossible to imagine life without one. In fact, an estimated 84% of people can’t go a single day without their phones! We use them on a daily basis for communicating, navigating and even shopping, dubbed mCommerce.

The Asia Pacific region is leading the drive for mCommerce, with India, Thailand and Indonesia having the highest mobile wallet adoption rates. Mobile payments in China alone dwarfed those in the U.S. by more than 25,000% over a recent 10-month period, with USD 12.8 trillion changing hands in China compared to only USD 49.3 billion in the U.S. The rate of adoption across sectors such as retail, financial and on-demand services –from food delivery to ride sharing – has played a crucial role in this rapid growth.

Before, it was mobile phones that drove more online screen time. But now the human behaviour of doing everything while on the go is driving mobile phones sales.

Less ads, more storytelling

A 2015 report by Nielsen found that respondents trusted recommendations from people they know the most. This was followed by branded websites, editorial content, such as newspaper articles, and consumer opinions posted online. By comparison, obvious advertisements trailed behind in the list of advertising format that people trusted.

As part of an effort to increase trust and authenticity, brands are starting to work with micro-influencers as opposed to social media personalities with larger followings. Micro-influencers appear more relatable, engaging and reliable to their audience, and tends to be more knowledgeable or have followers more suited to a brand’s particular niche.

In addition, content has to be relevant. It might sound like common sense but it’s easy for brands to forget that the story they tell won’t be hugely exciting for everyone. Our experience has shown that brands needs to be smart with their storytelling or risk getting lost amongst the clutter.

With this in mind, advertisers are adapting by creating content that consumers enjoy. Short, 6-second video ads and longer interactive ads that can’t be skipped tend to have higher rates of interaction from consumers. A new type of ad has also emerged in China to play during breaks of online TV dramas. These ads utilize the TV shows’ original content and narrative arcs, and feature the same actors in their on-screen costumes, piquing the audience’s interest by making the ad almost indistinguishable from the original content. This type of advertising was projected to surpass 2 billion yuan (US$311 million) in sales revenue this year alone, and we predict this figure will only continue to grow over the next year.

The establishment of the outcome media economy

A recent report looking into digital marketers’ top media investment priorities for the next 12-24 months found that 86% of respondents around the world expect to increase their investment in outcome-driven media over this period. The term ‘outcome-driven media’ refers to planning and optimizing campaigns against KPIs – often tailor-made for an advertiser or campaign – that are much more closely aligned to the marketer’s ultimate marketing and business goals.

While results showed some variation across regions, industries, and level of digital media investment, there is a clear trend that marketers across the globe are united in their desire to continuously improve and the way that they measure the value of their efforts.

Anyone tasked with growing a brand’s exposure needs to be able to confidently address growing media complexity and understand the impact of campaigns on business results. So it’s no surprise that marketers in our day and age hunger for new ways to measure their efforts and demonstrate the real effect their media placements have on their company’s bottom line.

In conclusion

As with any industry, advertising isn’t perfect, and it will never be. But the future of advertising is bright. As advertisers become more familiar with the full potential of AI and mobile, they will deliver more personalized experiences to consumers, as well as improved results and more sophisticated insights to clients. And as advertisers start to tap into greater creativity, brands will find it easier to draw genuine interest and build closer connections with consumers.

These are my top trends to look out for as you think about your advertising or marketing strategy for the upcoming year. While there’s no magic formula to building the perfect advertising strategy, paying attention to these six areas will help you stay ahead of the pack.

Source: https://www.marketing-interactive.com/6-ad-trends-you-need-to-know/

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Good Life Networks $GOOD.ca – Top 10 Tech Trends in Digital Marketing in 2019 #adtech $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 4:57 PM on Wednesday, February 13th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced combined trailing 12 month revenue at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V

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Top 10 Tech Trends in Digital Marketing in 2019

  • Going shopping is always exciting, especially when somebody else is paying. But in every other occasion your cost should be reasonably calculated, and each saving will be highly appreciated.
  • Therefore, act like a pro with programmatic advertising, which will make your campaigns more cost-effective.

Published February 7th, 2019 – 08:56 GMT via SyndiGate.info

Artificial intelligence (AI) and chatbots rank among the top 10 trends in digital marketing this year, said an industry expert, noting that the trends will help one be ready for challenges awaiting one’s business in 2019.

1. Artificial Intelligence

With everybody talking about AI, don’t be afraid AI will take over the world. But for sure it may have significant impact on your business sooner or later. Mechanisms will be helpful in analyzing your consumers’ behaviour and their search patterns. Making the most out of it, utilizing data from social media platforms and blog posts, you’ll be able to track customer journey and understand how your users and are looking for desired products and services. All this may lead straightforward to better understanding of your customers (by 30 per cent) and more effective performance of your content (15 per cent).

2. Chatbots

This AI-based technology can be considered as your virtual concierge, instantly communicating with your users and assisting in completing their goals with immediate answers, messaging in real-time, 24/7 chat. As research shows 90 per cent of their answers are correct, their quality and detailed approach are highly appreciated. Allowing for multi-channel consistency and knowledge centralization, they are getting more and more appreciated, especially in the Gulf region, where not everybody can understand your Call Center employees. No wonder they are becoming so popular. With 1.4 billion people interacting with chatbots worldwide, 80 per cent of savvy businesses are already using or plan to use chatbots by 2020. And by 2022, chatbots will help businesses save over $8 billion per annum, especially in the banking and healthcare industries. Adding up to it the fact, that companies using such solution are perceived as innovative, it’s a simple must have of the season.

3. Programmatic Advertising

Going shopping is always exciting, especially when somebody else is paying. But in every other occasion your cost should be reasonably calculated, and each saving will be highly appreciated. Therefore, act like a pro with programmatic advertising, which will make your campaigns more cost-effective. An automated bidding on advertising inventory in real time is a perfect opportunity to show an ad to a specific customer and in desired context. Nowadays 84 per cent of brands and marketing agencies buy display advertisement in such manner and almost two thirds do the same for their mobile campaigns. With reduced budgets and impressions wastage decreased by 30 per cent, it ensures operational efficiency as well, both from buyers’ and sellers’ perspective. No wonder, with increased targeting effectiveness up to 85 per cent indicated by ad agencies, programmatic marketing will be the best supporter in planning your marketing budget for 2019.

4. Voice search

Consumers appreciate now everything that makes their life easier, faster, hassle-free and enables data to be accessed on the go. Voice search is not about recalling the spirit of Christmas (with Kevin home alone campaign by Google) or showcasing amazing capacity of Google Duplex, presented by Sundar Pichai, booking a hairdresser appointment. It is about ease of making hands-free call, asking for directions, playing favourite song or checking for movie timings. Consumers consider it as quicker and easier, than going to a website or using app, while driving car making or simple “more fun” than other search methods. Worth considering is fact, that voice recognition devices really do matter in paid search and SEO. In US itself huge increase of solution adopters of voice enabled assistant devices is visible. Trending with 48 per cent annual growth increase in US, voice shopping will rise there to $40 billion per year in the next four years, as consumers warm up to making offscreen purchases. Have in mind, that 50 per cent of all searches will be voice searches by the year 2020. On the top of it – use of voice search can have few more advantages for your company – from improving your brand image, through being recommended by digital assistants and increasing your local relevance, up to reducing negative signals from your website, like bounce rate.

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5. Augmented Reality & Virtual Reality

With three available technologies: AR (Augmented Reality, enhancing physical objects with digital content), VR (Virtual Reality – completely simulated virtual 3D environment) and MR (Mixed Reality – combining the two by creating VR environment in which physically existing objects take part) are estimated to grow into a $95 billion market by 2025. The strongest demand for technology comes from creative economy industries: gaming, live events, video entertainment and retail, but wider applications in healthcare, education, the military and real estate are predicted over time. With very positive adoption rate (96 per cent in UK!) are very likely to become the third solid way in which people choose to shop. So-called Vcommerce (Virtual Commerce) will add value as supportive technology, defining true omnichannel experience. Seems like this solution is going to bring the trust gap of potential online shoppers – allowing almost to touch and feel products and subsequently build trust with the retailer. Therefore, apart from immersive experience of VR, supporting positive interaction with the brand and used for advertising purpose, research today opportunity of practical applications like virtual changing room (how useful for clothes, glasses, watches, right?) or digital assistants (make up, furniture fitting). Yes – future is here, now and you should not definitely miss it.

6. Content marketing & Personalization

Seth Godin said that nowadays marketing is not about tuff that you make, but about the stories you tell. Indeed, we don’t buy anymore simple good or service, but go for brand promise and overall experience assured by storytelling. With words of Jay Baer – content is a fire; social media is gasoline. Therefore, content understood from perspective of superb copywriting, supported with great pictures, create only a basis for a tasty meal. The latter is going to be seasoned with proper spices: tailored-made offers supported with customized message. All combined with personalized emails, remarketing and improving techniques in measuring content effectiveness, will keep content marketing relevant and moving forward, triggering purchase motivations into desired action.

7. Video & video live

Talking about content, another valid point needs to be taken into consideration – video (especially YouTube) as an essential for your company and Live Video as another important thing and “must have” of the season. It doesn’t mean Facebook videos are out of the picture. Just the opposite. Consider there your presence with live broadcast along with Instagram (especially if your target audience are youngsters in the Middle East) or LinkedIn. Video, unlike standard display ad, allows you to interact more with your audience – with importance of storytelling, creating tension, involving more senses. If you still are not fully convinced, let these numbers speak for you: 70 per cent of consumers say that they have shared a brand’s video and 52 per cent of consumers admitted, that watching product videos makes them more confident in online purchase decisions. But video is not for B2C only! 72 per cent of businesses claim video has improved their conversion rate, 65 per cent of executives visit the marketer’s website and 39 per cent call a vendor after viewing a video. I guess these numbers show the importance of incorporating video into your digital marketing strategy in 2019, right?

8. Micro-moments

With modern customers’ attention span of a goldfish (3 seconds only!) are you often racking your brain for a catchy content, that will literally nail them down? It is time to shift your approach and instead of chasing them, simply do your job well and be ready for micro-moments. This concept, discovered by Google, is nowadays gaining importance. Each micro-moment is an intent-rich moment, when a person turns to a device to act on a need, driven by purchase, activity, location or knowledge lack. These four game-changing moments really matter for your business and the simple three things you need to do is to be there, be useful and be accountable. How it works? Imagine – she saw beautiful orange heels; he needs to repair a device; finding cooking too challenging they decide to go out; kids are doing their homework and need some guidance. Sounds familiar? To help all of them, simply in your digital footprint provide seamless experience relevant to consumer’s’ needs of the moment, anticipate these moments and create relevant insights across all channels. You may be surprised how often people may need your services, products or guidance, asking simple “how to” or expressing “I wish “ as their desire. Remember, early bird catches the worm!

9. Zero-party data economy

2018 could be named after “year of trust lack”. Unfortunately, after Cambridge Analytica scandal and Mark Zuckerberg called for hearing, introduction of GDPR (General Data Protection Regulation) became another important threshold, starting new age of privacy. With marketers crying and weaning themselves off third-party data sets, a new day is dawning, with the shift to zero-party data. It is all the information intentionally shared by customer and never inferred. You can consider as such for example customers’ purchase intentions, filled preferences profiles, simply driven by willingness of improved personalization for products and services. Seems like this year will be marked with chase for privacy demand, supported at the same time with multiple requests to enable zero-party data driven offers.

10. Cyber threats and data privacy management

We’ve already touch the base with GDPR regulation, necessitate unambiguous consent for data collection and compelling companies to erase individual data on request, with the threat of a fine of up to 4 per cent of their global annual turnover for breaches. No more cookies, data verification, database gathering and sending emails, unless permitted. You think you can sleep safe, as it only concerns EU? Not really. If you are UAE based company operating in Europe, having European customers, or simply advertising online to Europeans, you need to. But this shift means much more. Consumers are more aware of their rights, and it is always better to prevent, than cure. On the top of that one, you need to have in mind two trends. First is social media oversharing, second – too much rush, while working on digital transformation. Both may lead to data breach and negative consequences for your brand, therefore sensitizing your customers and working on enhanced awareness is advised.

Forrest Gump said “life is like a box of chocolate. You never know, what you’re gonna get.” According to it, you may not predict the future, but for sure these trends will help you to be ready for challenges awaiting your business in 2019.

Source: https://www.albawaba.com/business/top-10-tech-trends-digital-marketing-2019-1249368

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Good Life Networks $GOOD.ca – 2018 recap: What drove the programmatic advertising journey? $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 12:16 PM on Wednesday, January 30th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced combined trailing 12 month revenue at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V

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2018 recap: What drove the programmatic advertising journey?

  • Programmatic ad spending is rising firmly, with $70bn spent in 2018 alone. 
  • Last 12 months saw the emergence of new trends and major transparency initiatives driving the market.

GDPR has been the most prominent digital privacy & security law around the globe last year. It initiated a major change in data privacy and created a significant impact on mobile app usage & development process. The fundamental question that GDPR asks is – what information publishers and advertisers are requesting from their customers, re-assess what they do with that information and how that information is stored. There has been also concern regarding usage of users’ data without their permission. This can improve the overall experience of users when they visit any app/website if they understand what is going on in the background and how their personal data is being utilized. But has GDPR made the impact it was expected to? Executives from companies like Mozilla and MacDonald feel that GDPR has been a bit of a mixed bag. There haven’t been big fines levied yet. But it is expected that if 2018 is the year of implementation, 2019 will be the year of enforcement.

In-App Ads.txt

Transparency had been and will be the key focus in programmatic advertising. With more and more users moving towards in-app content consumption, the industry has been demanding a transparent framework. The IAB Tech Lab released app-ads.txt specification in beta, the app guidance that can increase the pool of authorized digital advertising inventory while reducing fraud. App-ads.txt is an extension of the original ads.txt standard which was only available for web inventory. App-ads.txt works in a similar way but relies on the app store’s web-page of a given app to find the legitimate publisher’s website/domain. There’s a clear monetary benefit for app owners to adopt App-ads.txt with the same enthusiasm as their web counterparts. When app publishers post an Ads.txt file they usually see an uptick in revenue, because bad actors can no longer easily spoof their inventory.

Artificial Intelligence

Artificial intelligence made its way into the digital advertising world. Ad tech is increasing the use of AI and machine learning to determine which impressions have the highest winning probability, thus reducing the infrastructure cost and improving the overall auction process. AI also promises to unlock new understanding of users’ behavior. It opens the possibility to reach audiences by creating powerful semantic targeting, providing a wealth of contextual data that examines not just what a publisher is writing about, but why. This helps marketers do the heavy lifting as they see fewer wasted impressions with ads that are more targeted and focused, leading to better campaign results.

Blockchain

Transparency concerns gave birth to an incredible technology –‘Blockchain’ – in digital advertising. Blockchain promises to optimize the media spend. With the implementation of the blockchain, it is estimated that the likelihood and ability to commit ad fraud would most likely lower, making the potential savings in ad dollars a huge benefit for both advertisers and publishers. When it comes to advertisers, blockchain technology could be used when ad platforms run ads and payout DSPs, exchanges and publishers. Since blockchain’s underlying technology makes it too difficult to hack, advertisers could have a process that is not only more secure for paying out publishers of their ads, but also could make fraudulent traffic less likely.

As we step into 2019, Programmatic advertising brings a set of challenges as well as opens door to a flurry of opportunities for agencies, publishers and ad tech providers. Hence all stakeholders in this ecosystem need to navigate together in order to create a truly successful habitat for programmatic advertising to grow faster.About the Author

Abhay loves to explore and work on latest technologies, building and designing cutting edge ad tech solutions. He has good knowledge and experience of IAB standards like OpenRTB protocol, VAST, VAPAID and MRAID. Rewrote and redesigned Chocolate exchange in GO Lang, achieved better performance and cost-effectiveness.

Source: http://www.adotas.com/2019/01/2018-recap-drove-programmatic-advertising-journey/

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