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Good Life Networks $GOOD.ca – 2018 recap: What drove the programmatic advertising journey? $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 12:16 PM on Wednesday, January 30th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced combined trailing 12 month revenue at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V

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2018 recap: What drove the programmatic advertising journey?

  • Programmatic ad spending is rising firmly, with $70bn spent in 2018 alone. 
  • Last 12 months saw the emergence of new trends and major transparency initiatives driving the market.

GDPR has been the most prominent digital privacy & security law around the globe last year. It initiated a major change in data privacy and created a significant impact on mobile app usage & development process. The fundamental question that GDPR asks is – what information publishers and advertisers are requesting from their customers, re-assess what they do with that information and how that information is stored. There has been also concern regarding usage of users’ data without their permission. This can improve the overall experience of users when they visit any app/website if they understand what is going on in the background and how their personal data is being utilized. But has GDPR made the impact it was expected to? Executives from companies like Mozilla and MacDonald feel that GDPR has been a bit of a mixed bag. There haven’t been big fines levied yet. But it is expected that if 2018 is the year of implementation, 2019 will be the year of enforcement.

In-App Ads.txt

Transparency had been and will be the key focus in programmatic advertising. With more and more users moving towards in-app content consumption, the industry has been demanding a transparent framework. The IAB Tech Lab released app-ads.txt specification in beta, the app guidance that can increase the pool of authorized digital advertising inventory while reducing fraud. App-ads.txt is an extension of the original ads.txt standard which was only available for web inventory. App-ads.txt works in a similar way but relies on the app store’s web-page of a given app to find the legitimate publisher’s website/domain. There’s a clear monetary benefit for app owners to adopt App-ads.txt with the same enthusiasm as their web counterparts. When app publishers post an Ads.txt file they usually see an uptick in revenue, because bad actors can no longer easily spoof their inventory.

Artificial Intelligence

Artificial intelligence made its way into the digital advertising world. Ad tech is increasing the use of AI and machine learning to determine which impressions have the highest winning probability, thus reducing the infrastructure cost and improving the overall auction process. AI also promises to unlock new understanding of users’ behavior. It opens the possibility to reach audiences by creating powerful semantic targeting, providing a wealth of contextual data that examines not just what a publisher is writing about, but why. This helps marketers do the heavy lifting as they see fewer wasted impressions with ads that are more targeted and focused, leading to better campaign results.

Blockchain

Transparency concerns gave birth to an incredible technology –‘Blockchain’ – in digital advertising. Blockchain promises to optimize the media spend. With the implementation of the blockchain, it is estimated that the likelihood and ability to commit ad fraud would most likely lower, making the potential savings in ad dollars a huge benefit for both advertisers and publishers. When it comes to advertisers, blockchain technology could be used when ad platforms run ads and payout DSPs, exchanges and publishers. Since blockchain’s underlying technology makes it too difficult to hack, advertisers could have a process that is not only more secure for paying out publishers of their ads, but also could make fraudulent traffic less likely.

As we step into 2019, Programmatic advertising brings a set of challenges as well as opens door to a flurry of opportunities for agencies, publishers and ad tech providers. Hence all stakeholders in this ecosystem need to navigate together in order to create a truly successful habitat for programmatic advertising to grow faster.About the Author

Abhay loves to explore and work on latest technologies, building and designing cutting edge ad tech solutions. He has good knowledge and experience of IAB standards like OpenRTB protocol, VAST, VAPAID and MRAID. Rewrote and redesigned Chocolate exchange in GO Lang, achieved better performance and cost-effectiveness.

Source: http://www.adotas.com/2019/01/2018-recap-drove-programmatic-advertising-journey/

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Good Life Networks $GOOD.ca – Top 5 Trends Ad Intelligence to Look Forward in 2019 $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 11:32 AM on Monday, January 21st, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Revenue was $10,000,650 for the nine months ended September 30th, 2018, a 142% increase from $4,133,231 reported for the six months ended September 30th, 2017.  Click here for more information.
GOOD: TSX-V

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Top 5 Trends Ad Intelligence to Look Forward in 2019

Programmatic Advertising Trend:

Is 2019 the year that could change the face of digital advertising? YES!! If we believe eMarketers, programmatic trading makes up 80 per cent of all digital display advertising and it has been predicted to increase to up to 95 per cent by 2020. It has and continues to, completely transformed the digital display advertising space with continuous inventions in advanced technology, which projected to represent over â…”rd of all digital ad spend worldwide in 2019.Throughout 2018, few trends such as blockchain, influence marketing, native advertising, and user-generated content trends were as widely talked about – and lift up – as ML and AI. In the realm of Ad Intelligence growth, we expect that to continue to be the case throughout 2019.

Sumit Ghosh, Contributor Opinions expressed by Entrepreneur contributors are their own.

You’re reading Entrepreneur India, an international franchise of Entrepreneur Media.

In terms of improving the overall effectiveness of targeted advertising, artificial intelligence (AI) and machine learning (ML) holds a lot of promise. Earlier this year, we have already seen the effectiveness and popularity of machine learning systems and AI-based chatbots and how social media giants like Facebook, Instagram uses Intelligence algorithm to improve the results of ad campaigns. But what’s next? How can Intelligence further boost the success for business in 2019? We believe, it’ll become even bigger trends with mobile in-app advertiser campaigns in 2019.

In 2019, here are 5 trends Ad Intelligence, which will help maximize lift and improve ad performance across the sector.

Mobile In-App ad Creative Trend:

What can advertisers do to make sure their Ad spends return real values? Is there a better way?

In 2019, AI and ML can go a long way to make in-app ad creatives better for any targeted audience. By applying extensive historical performance data and advanced computer vision algorithms brands can determine more precise ad creatives that worked well in the past and predicts what kinds of creatives will perform better in near future.

It can also help brands to get a better sense of how their target audience reacts to different Ad-creatives under different scenarios. As an example, it’s possible that advertisements that feature celebrities perform better or particular fonts, colours, and imagery can boost the overall ad campaign results.

In addition, using Artificial Intelligence (AI) and Machine Language (ML) algorithms in conjunction with location data can help brands improve the creativeness and effectiveness of local campaigns.

In accordance with eMarketers, brands and their marketing partners are expected to spend more than $77 billion in the U.S. alone in 2019. However, ensuring potential benefits of using advanced AI and ML application in advertising can be sure to provide better creative results which are optimized for success and deploy quality results for the business.

Ad-Supported OTT Trend:

Over the past couple of months, the business of digital advertising has been changed. Marketers are trying to increase the mobile audience of their content, lift their monetization game and better leverage the opportunity that newest trend brings.

In 2019, we expect brands and advertising partners could see that critical mass of viewers will watch Ad Supported OTT (Over The Top) video. And Brands that don’t participate in Ad supported OTT will surely miss out the unforeseen heights of viewers for their Ad campaigns.

As per the reports, 73per cent of viewers who regularly streamed videos have more focus to watch ad-supported OTT, and out of them, 45per cent of viewers watched Ad supported OTT the most. Over the 52per cent of OTT, viewers are cord shavers or cord cutters. In continuation, why ad-supported OTT viewers cut or shave the cord, 38per cent better content on streaming services,42per cent cite “flexibility/convenience” and 77per cent point to cost.

Here a Few Key Potential Benefits offered by Ad Supported OTT to the Brands and Their Advertising Partners –

  • Improved ability to reach a large and distinct audience across geographies and ages who have been a struggle to reach via traditional routes like radio or television advertising.
  • Increased number of audience to follow social media influencers with Ad supported OTT.
  • The largest amount of viewers are 18 to 34 age groups with incomes exceeding $75,000 a year.
  • A key opportunity to monetize valuable insight into the audience, such as viewing habits and behaviours.
  • Another key opportunity for brands and their advertising partners is combining influencer marketing with OTT video ad campaigns as ASV OTT viewers are more likely to follow digital media influencers.
  • Viewers on Ad supported OTT complete 98per cent of ads, this is 12per cent higher than ad completion on smartphones and 14per cent higher than ad completion on the desktop.

Mobile Data Monetization Trend:

In 2019, all possible business models will hinge on the increasing revenue opportunity given by all data types, especially the case in advertising, with brands. And if they don’t take a smarter approach to data management and data usage, then Ad campaigns will be going to fall flat in 2019. Considering a lot of business can reduce cost and grow revenue if companies monetize their data and use in day-to-day operations.

Why Mobile Data Monetization Trend is Prevalent in Marketing and Advertising?

Monetizing the data to greater degrees in prevalent for every possible business venture today, but YES, it’s especially prevalent in marketing and advertising.

In near time, brands gain insights on where the targeted audiences are located, density and flow of targeted audiences, how they spend their time, what they’re interested in, click-stream insights about ad campaigns. These insights can be used to direct activities as varied as customer segmentation, pricing optimization, demand and churn prediction, cost management and, retention marketing — and they can also command even bigger margins when sold externally.

Digital Advertising Transparency Trend:

Over the last few years, programmatic advertising has seen much growth, but there are few issues which have been lying dormant for years now. One of the biggest issues is in regards to Digital Advertising Transparency. In 2019, we expect they will be put into bed.

In 2019, we expect everyone in the digital advertising ecosystem to focus more on accountability, digital advertising transparency and openness throughout the entire blockchain. So what could be the solutions that can solve these issues in this arena?

First of all, advanced technologies designed to increase transparency will come in the front. The recent introduction of Ads.txt for mobile in-app environments and the Open Measurement SDK are only a glimpse of a larger problem here. It would not be surprising to see ad tech-focused blockchain app – which have been long on hype, however short on results so far – really make genuine progress in 2019.

Moreover, media supply chain partnerships will keep on driving these activities forward. While these sorts of transparency-focused arrangements were beginning to make genuine progress in 2018, siloed approaches and walled gardens still governed the roost in 2018. In 2019, expect cross-organizational transparency and openness to be the standard.

Furthermore, last yet surely not least, all digital advertisers will progressively put their money where their mouth is as far as prioritizing trust and transparency. For a really long time, the industry has paid lip service to these issues while still enabling issues to go crazy. That will end in the new year.

Do you think the biggest issues cited by brand and their advertisers throughout both 2017 and 2018 will be put into a bed in 2019 or they will still pay lip service?

Programmatic Advertising Trend:

Is 2019 the year that could change the face of digital advertising? YES!! If we believe eMarketers, programmatic trading makes up 80 per cent of all digital display advertising and it has been predicted to increase to up to 95 per cent by 2020. It has and continues to, completely transformed the digital display advertising space with continuous inventions in advanced technology, which projected to represent over â…”rd of all digital ad spend worldwide in 2019.Throughout 2018, few trends such as blockchain, influence marketing, native advertising, and user-generated content trends were as widely talked about – and lift up – as ML and AI. In the realm of Ad Intelligence growth, we expect that to continue to be the case throughout 2019.

Source: https://www.entrepreneur.com/article/326640

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Good Life Networks $GOOD.ca – In Europe, Programmatic Ad Spending Grows by Double Digits $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 12:28 PM on Monday, January 14th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Revenue was $10,000,650 for the nine months ended September 30th, 2018, a 142% increase from $4,133,231 reported for the six months ended September 30th, 2017.  Click here for more information.
GOOD: TSX-V

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In Europe, Programmatic Ad Spending Grows by Double Digits

  • Estimated that programmatic ad spending in France reached €1.04 billion ($1.18 billion) in 2018.
  • In 2019, investment in programmatic ads is predicted to approach €1.22 billion ($1.38 billion).

Article by eMarketer Editors

Programmatic advertising—defined as the use of automation in the buying, selling or fulfillment of digital display advertising—now accounts for the majority of digital display spending in France, Germany and the UK, following the trend that we’ve seen in the US.

Here’s what programmatic ad spending looks like in each country, with forecasts through 2020.

France

We estimate that programmatic ad spending in France reached €1.04 billion ($1.18 billion) in 2018. In 2019, investment in programmatic ads is predicted to approach €1.22 billion ($1.38 billion).

Historically, real-time bidding (RTB) has dominated France’s programmatic market, but it is gradually losing share. Together, open auctions and private marketplace (PMP) deals made up 51.0% of all programmatic spending in 2018, but RTB will account for just 48.5% in 2019. The rise of social media display advertising, typically bought via programmatic direct deals, will remain a key factor.

Germany

In 2018, programmatic advertising accounted for 70.0% of digital display ad spending in Germany, and outlays on programmatic ads will rise more than 15% in 2019. The advent of the EU’s General Data Protection Regulation (GDPR) somewhat depressed spend in mid-2018, but may not have long-term negative effects.

RTB in Germany (again, including open auctions and PMP deals) will account for 51.0% of the programmatic total in 2019, compared with programmatic direct’s 49.0%. Spending on social media advertising will continue to boost outlays in direct here as well.

UK

Nearly nine in 10 digital display ad dollars will be spent on programmatic inventory in the UK this year. Despite uncertainties around the effects of GDPR and Brexit, programmatic’s march continues unabated.

In the UK, RTB is losing share as a desire for greater control over programmatic spending has led to a skew toward programmatic direct trades. And within RTB spending, PMP trades are gaining ground. Open exchanges will persist and register growth, but not as quickly as those more controlled environments. Indeed, in 2020, we’ll see PMP spend overtake open exchange spend for the first time.

For an in-depth look at programmatic buying in France, Germany and the UK, eMarketer subscribers can access each country’s report now.

Source: https://www.emarketer.com/content/in-europe-programmatic-ad-spending-is-growing-by-double-digits

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Good Life Networks $GOOD.ca – What’s on the adtech and martech horizon in 2019? $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 11:02 AM on Friday, January 11th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Revenue was $10,000,650 for the nine months ended September 30th, 2018, a 142% increase from $4,133,231 reported for the six months ended September 30th, 2017.  Click here for more information.
GOOD: TSX-V

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  • 2018 was a big year in the advertising tech and marketing tech arenas, filled with blockbuster acquisitions and rising new technologies, such as programmatic mobile buying which became mainstream.
  • So, what will be the big industry-defining trends in 2019? What trends will continue and what will drop off in the new year?

Abhay Singhal January 11, 2019  

Pixabay

2018 was a big year in the advertising tech and marketing tech arenas, filled with blockbuster acquisitions and rising new technologies, such as programmatic mobile buying which became mainstream.

So, what will be the big industry-defining trends in 2019? What trends will continue and what will drop off in the new year?

Here are my top predictions for 2019:

OTT/connected TV will come into its own

Over-the-top television (OTT) and video streaming units (think Roku and Chromecast, for starters), along with connected TV apps such as Netflix, Amazon and Hulu have dramatically reshaped the television and video landscape. Once upon a time, software was eating the world. Now, it’s video’s turn.

Despite the incredible growth so far of OTT and connected TV, this is only the beginning. In 2019, expect both video outlets to be even more pervasive.

So, what does this mean for advertisers and marketers? Certainly, paid channels such as Netflix, HBO Now, etc. will continue to do well, but the majority of consumers are not willing to pay for more than two outlets/channels at a time. As such, I predict that both advertisers and OTT app publishers will invest further in seamless, effective advertising options in the next year.

“Ad-supported OTT will prove to be a strong contender for television advertising dollars as more and more viewers shift away from traditional television,” says Kedar Gavane, Vice President at Comscore. “Today, OTT delivers the best of TV with the capability to precisely target viewers down to the zip code level, and use factors like demographics, lifestyle and interests. More advanced analytics tools are enabling advertisers to target the right audience, buy the highest quality inventory and measure OTT campaign results more effectively.”

There will be greater accountability in advertising and adtech

In Gartner’s “2018 Hype Cycle for Digital Marketing and Advertising”, we see mobile marketing analytics, ad verification and multitouch attribution as past the peak of inflated expectations and nearing the trough of disillusionment. Why is that?

To me, this all points to how everyone in the adtech space is looking for greater accountability, transparency and insights in regard to their spending and actions. According to Yory Wurmser, eMarketer’s principal retail analyst, this will be one of the biggest issues marketers must face head-on in 2019.

This is also why more brands will bring their efforts in-house in 2019, along with a greater focus more on cross-device and multitouch attribution. It also helps to explain why adtech that increases reach and revenue alongside transparency, like programmatic ad buying and unified ad auctions, will be increasingly prevalent in the new year too.

“The biggest issue in mobile marketing today is trust. As more and more companies enter the fray, with varying levels of technology and frankly, legitimacy, it becomes increasingly difficult for buyers to ascertain what is real and what isn’t,” says Mike Brooks, SVP of Revenue at WeatherBug. “That said, as more and more advanced types of fraud are being uncovered and taught to even the most basic buyers, the advertisers in the mobile space are going to optimize their spends toward partners they can trust to not perpetrate these schemes. I think this is finally the year where advertisers start talking with their money and moving it to people they trust and business models they understand.”

5G will lead to unforeseen advances

For both adtech and martech specifically, and really for the world at large, 5G has the potential to be immensely disruptive. Autonomous vehicles and drones could be the tip of the iceberg as far as potential applications are concerned. Its effects on society could defy imagination!

Think for a moment, about all the changes that came about as a result of 4G and LTE. Without it, there’s no Uber, no WeChat and no Facebook — at least, not in the way we consume them now. Truthfully, the entire app economy may not have taken off if we were all still relying on 3G.

I believe a similar shift will occur with a wider 5G rollout. Everyone — including advertisers and marketers — should prepare now for our upcoming digital out-of-home lives.

Tech will increasingly work the way we do, not the other way around

Perhaps the most revolutionary feature of the iPhone was its touchscreen display. Simply by poking and tapping the screen, we can now do just about everything. It’s so easy and intuitive to use, even for the less technologically savvy.

Unlike laptops and desktops, mobile devices cater to how we work naturally, as opposed to typing or using a mouse. Going into 2019, and beyond, expect more technology to cater to and center around how humans naturally interact with the world.

Voice is a prime example of this. Why type something out when you can speak it in less time? Voice communication is far more natural to us, and technology is really beginning to catch up. The same concept applies to computer vision and visual search, which Yory Wurmser thinks will really take off in 2019.

This is also why I think VR has a way to go. The headsets are currently too clunky and not as seamless as they need to be.

So, what does all this mean for adtech and martech specifically? One of the main reasons why we’ve seen so much consolidation in our space over the past few years is because companies realize they need greater resources and long-term support in order to fully develop these kinds of future-focused endeavors.

Data will become an even more valuable asset to marketers

Data may have been the new oil since 2017, but that doesn’t mean advertisers and marketers have yet to fully grasp its true value. Expect that to change though in 2019, as data-led initiatives become the norm.

Gartner thinks Data-Driven Marketing is five to 10 years away, but I predict it will arrive in force sooner than that. Laws such as GDPR in the EU and the California Consumer Privacy Act that took effect in 2018 show that governments are valuing advertising and marketing data just as much.

This will especially be true in the realm of artificial intelligence and machine learning. Through AI, brands will be able to better find the right audiences and offer them more effective ads, among many other use cases. Marketing will be propelled forward by AI in 2019.

Will I Be Proven Right?

Of course, with any prediction, there’s always a chance I will be wrong. However, regardless of what actually occurs in 2019, it’s safe to say that disruptive change is afoot for the adtech and the martech space. Exactly how much and in what ways, only time will tell.

Abhay Singhal is the co-founder and President of Advertising Cloud at InMobi.

If you enjoyed this article, sign up for SmartBrief’s free e-mail from the Mobile Marketing Association, among SmartBrief’s more than 200 industry-focused newsletters.

Source: https://www.smartbrief.com/original/2019/01/whats-adtech-and-martech-horizon-2019

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Good Life Networks $GOOD.ca – Goldman Sachs Backs Programmatic Outfit Innovid With $30 Million in Funding $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 11:18 AM on Tuesday, January 8th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Revenue was $10,000,650 for the nine months ended September 30th, 2018, a 142% increase from $4,133,231 reported for the six months ended September 30th, 2017.  Click here for more information.
GOOD: TSX-V

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Goldman Sachs Backs Programmatic Outfit Innovid With $30 Million in Funding

  • Innovid will use a $30 million investment from Goldman Sachs Private Capital Investing to further its interests in the connected TV sector by building what it claims will be the industry’s only “end-to-end CTV platform” and further its global footprint.

By Ronan Shields

Innovid will use a $30 million investment from Goldman Sachs Private Capital Investing to further its interests in the connected TV sector by building what it claims will be the industry’s only “end-to-end CTV platform” and further its global footprint.

The Series E round brings Innovid’s total funding to $95.1 million, including a $12.5 million debt financing round in 2015 and comes at a time when ad-tech financing is said to be difficult to come by, according to many industry observers, with the company describing it as “pre-IPO funding.”

Innovid was unable to provide insight on when any potential IPO might take place, or which stock exchange it could choose to list on, by the time of publication. Any such listing would buck the trend of ad-tech outfits coming off the public markets, such as when Taptica purchased the buy-side of Tremor Video and Sizmek acquired Rocket Fuel in 2017.

In a statement, Zvika Netter, Innovid CEO, said, “With this funding, Innovid will complete the development of the first end-to-end CTV platform creating a more efficient workflow, while solving industry measurement challenges and expanding its global footprint to meet the evolving needs of its international client base for brands, media and creative agencies, and publishers.”

Innovid works with advertisers including Bank of America, Campbell’s and L’Oreal to help deliver video ads across a host of different platforms including Amazon Fire, Apple TV, Roku and Samsung TV, with an emphasis on interactive ad units.

In particular, it also works with the industry to help advertisers scale how they create, deliver and measure ads across different platforms, with Innovid hoping to use the $30 million to further its footprint in the fast-emerging connected TV space.

Hillel Moerman, head of Goldman Sachs’ Private Capital Investing group, added, “Innovid has differentiated video advertising software and technology, and has the scale and the reach to succeed, with access to significant supply beyond CTV, including platforms such as Facebook, Instagram, YouTube, Snap and others.”

Source: https://www.adweek.com/programmatic/goldman-sachs-backs-programmatic-outfit-innovid-with-30-million-in-funding/

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Good Life Networks Inc. $GOOD.ca Increases Third Quarter Revenue Year Over Year by 142% to $10,000,650 $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 4:50 PM on Tuesday, November 27th, 2018

Glnlogo black 11

Financial Highlights:

  • Revenue for the three months ending September 30th, 2018 was $5,242,676, a 107% increase from $2,533,365 reported for the same period 2017.
  • Gross profit for the three months ending September 30th, 2018 increased to $2,342,005 from $1,145,747.

VANCOUVER, Nov. 27, 2018 – Good Life Networks Inc. (“GLN“, or the “Company“) (TSXV: GOOD) (FSE: 4G5), a programmatic advertising technology company, today announced that third-quarter revenue increased 107% to $5,242,676 from the same quarter last year, and reported net income of $1,010,990, compared to a net income of $628,780 in the same quarter last year.

“We continue our exceptional financial performance heading into Q4, which is typically our strongest quarter and the biggest quarter of the year in general for the advertising space,” said GLN CEO Jesse Dylan. “This financial performance further supports our projected revenue target and earnings objectives for the full fiscal year.”

Financial Highlights:

  • Revenue for the three months ending September 30th, 2018 was $5,242,676, a 107% increase from $2,533,365 reported for the same period 2017.
  • Gross profit for the three months ending September 30th, 2018 increased to $2,342,005 from $1,145,747.
  • Gross margins for the three months ending September 30th, 2018 decreased to 44% from 45%.
  • Adjusted EBITDA for the three months ending September 30th, 2018 was 1,503,667, a 148% increase from $606,361 for the same period 2017.
  • Revenue was $10,000,650 for the nine months ended September 30th, 2018, a 142% increase from $4,133,231 reported for the six months ended September 30th, 2017.
  • Gross profit for the nine months increased to $4,381,291 from $1,760,248.
  • Gross margins for the nine months ending September 30th, 2018 increased to 43% from 42%.
  • Adjusted EBITDA for the nine months ending September 30th, 2018 increased to 1,443,223 from an adjusted EBITDA loss of $190,978 for the same period 2017.

BUSINESS UPDATE
During the third quarter GLN achieved the following milestones:

  • GLN and Impression X entered a Definitive Agreement to acquire all the issued and outstanding shares of Impression X, Inc., a leading connected television (“CTV”) advertising technology company. The CTV ad revenues are expected to reach $31.5 billion in 2018, up 275% from 2015 according to the Interactive Advertising Bureau.
  • Released Q2 reviewed financials, increasing second quarter revenue year over year by 123% to $3,435,835.

Subsequent to Third Quarter

  • GLN entered an agreement with Einstein Exchange as launch partner for their AR (accounts receivable) blockchain application, US Patent Office, serial number 62/634,333. Einstein will provide the technology and infrastructure to allow the listing, promotion, sale, and redemption of the GLN AR token, both through accredited investors and via the Einstein Exchange.
  • GLN entered into an agreement with AMPD Holdings Corp (dba AMPD Game Technologies), to provide the Company’s programmatic advertising technology to the Gaming industry. AMPD is a Vancouver company that specializes in Game Technologies and is the only company in Canada specifically focused on providing technology solutions for game developers and publishers.
  • GLN’s technology integrates at the server level with both publishers and advertisers and is reached its target of 30 integrations in 2018 two months ahead of schedule. GLN will exit the year with 47 total integrations. GLN will only announce integrations that are deemed to be meaningful to revenue growth.

The Company’s condensed consolidated interim financial statements as at and for the nine months ended September 30th, 2018 and related management’s discussion and analysis can be found on the Company’s SEDAR profile at www.sedar.com. All figures are expressed in Canadian dollars unless otherwise stated.

Reconciliation of adjusted EBITDA
Adjusted EBITDA is a non-IFRS financial measure that we calculate as income (loss) before income taxes excluding depreciation and amortization, stock-based compensation expense, non- recurring non-operating expenses, interest expense, and gain or loss on financial instruments and foreign exchange.

Adjusted EBITDA is a measure used by management and the Board to understand and evaluate our core operating performance and trends. This measure differs from contribution in that adjusted EBITDA includes additional operating costs, such as general and administration expenses and marketing, but excludes funding interest costs.

The following table presents a reconciliation of adjusted EBITDA to loss before income taxes, the most comparable IFRS financial measure for each of the periods indicated:

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

The GLN Story
GLN is a patent pending machine learning programmatic video advertising technology company that does not collect PII (Personal Identifiable Information). GLN can serve millions of online video ads daily 3 times faster than IAB (Interactive Advertising Bureau) standards through multiple server to server integrations with both publishers and advertisers. GLN is headquartered in Vancouver, Canada with offices in the US and UK and trades on the TSX Venture Exchange under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5.

Addressable Market: The total media ad spend worldwide will rise 7.4% to $628.63 billion in 2018, according to “Global Ad Spending: The eMarketer Forecast for 2018.” Digital media will account for 43.5% of that investment, thanks to rising global ecommerce spending and shifting viewership from traditional TV to digital channels. By 2020, digital’s share of total advertising will near 50%.

Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators available at www.sedar.com.

SOURCE Good Life Networks Inc.

View original content to download multimedia: http://www.newswire.ca/en/releases/archive/November2018/27/c6341.html

Jessy Dylan, CEO, [email protected] CNW Group 2018

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Good Life Networks $GOOD.ca – IP and the Blockchain revolution $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 10:41 AM on Friday, November 23rd, 2018

Sponsor: Good Life Networks $GOOD.ca Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. The company achieved a record $9.7 Million in revenue for 2017 and recently announced entering the video game industry with programmatic technology. Click here for more information.

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IP and the Blockchain revolution

 

A revolution that turns the fickle Internet of information into a secure Internet of value is upon us — and it’s made in Canada

  • A blockchain is a peer-to-peer transactional network for anything of value, whether stocks, money, music, diamonds, carbon credits, or even intellectual property
  • Rather than a single intermediary like a bank or government keeping records in a proprietary ledger, a distributed network of computers works to verify transactions, with the results recorded in a shared ledger that anyone in the network can access and no single entity can hack.

November 21, 2018
2:25 PM EST

Alex Tapscott

Canada has a rich history of innovation, but in the next few decades, powerful technological forces will transform the global economy. Large multinational companies have jumped out to a headstart in the race to succeed, and Canada runs the risk of falling behind. At stake is nothing less than our prosperity and economic well-being. The FP set out explore what is needed for businesses to flourish and grow. Over the next three months, we’ll talk to some of the innovators, visionaries and scientists on the cutting edge of the new cutthroat economy about a blueprint for Canadian success. You can find all of our coverage here

Back in March, amid threats of tariffs, the Trump administration put Canada on its 2018 “Priority Watch List” of trading partners with “the most onerous or egregious acts, policies, or practices” around intellectual property rights. Among U.S. grievances were allegations of ineffective policing of online piracy and inaction against digital pirates. But this blustery rhetoric misses the point: Canada’s IP policies and practices are not the problem.

The real problem is the technology itself. The Internet renders stronger laws and government enforcement insufficient and ultimately futile. The first era of the Internet — the Internet of information — effectively broke the IP property regime because it made copying digital assets easy. Consider music: Once real assets delivered on a physical medium like a compact disc or vinyl record, songs have been run through the Internet’s copier until their marginal value neared zero. Labels lost money, artists lost their livelihoods.

Yes, the Internet is a powerful tool that has transformed how we share and access information and how we communicate. But it’s also the ultimate bootleg press, peep hole on all things private and costume closet for identity thieves. The upshot  is that now the only artists consistently making money are the con artists.

Fortunately, rather than yet another regulation or tougher prosecution — which become barriers to entry for individual artists, inventors and start-ups — there is now a better deterrent to counterfeiting, fraud and IP theft: it is the blockchain, the technology behind cryptocurrencies like bitcoin.

A blockchain is a peer-to-peer transactional network for anything of value, whether stocks, money, music, diamonds, carbon credits, or even intellectual property. Rather than a single intermediary like a bank or government keeping records in a proprietary ledger, a distributed network of computers works to verify transactions, with the results recorded in a shared ledger that anyone in the network can access and no single entity can hack.

Bitcoin was the first breakthrough. It demonstrated the creation and preservation of digital scarcity through cryptography and clever code, transforming a highly fickle Internet of information into a secure and permanent Internet of value.

But cryptocurrencies were just the beginning. Not only can we record and verify clear ownership of IP rights, we can use smart contracts — software that mimics the logic of a business agreement, incentivizes performance, and executes deal terms — to activate these rights and maximize their value, all the while complying with regulations and enforcing trade agreements.

There are implications for core Canadian industries, such as manufacturing, technology and medicine that rely on patents and industrial designs; mining and agriculture benefiting from geographical indicators; and music and film depending on copyright.

Patents and product design

Consider how the company Moog leverages its industrial designs on a blockchain. Based in New York, Moog is an aircraft precision part manufacturer operating in a highly regulated industry. It counts the U.S. Department of Defense, Airbus, Boeing and Lockheed Martin among its customers. Any counterfeits in its products, inefficiencies in its supply chain, or violations of IP rights can delay missions, compromise critical systems and endanger lives. So Moog has worked with a Canadian technology platform, the Aion Foundation, to create a blockchain that reduces complexity and increases the integrity of its supply chain by tracking and recording every action of its partners. Moog has also placed such intangible assets as design files and licences in smart contracts: for each download of a design file, the IP rights holder instantly receives a royalty. These transactions are timestamped on the shared ledger, making IP audits easier. Similar systems would benefit Canada’s industrial and manufacturing sectors as well as its digital companies.

Provenance and geographical indicators

The Kimberley Process has reduced the trade of blood diamonds by requiring diamond-mining countries to certify that their exports are conflict-free. However, the largely paper-based certification process is rife with corruption, forgeries and inefficiencies, so that compromised diamonds continue to enter the supply chain. To close the gap, a London-based company called Everledger is using blockchain and other emerging technologies to create a global digital ledger for diamonds. Producers, consumers, insurers and regulators can use this shared ledger to track the flow of individual diamonds through the supply chain, from the mines to jewellers. Incorporating blockchain into the diamond supply chain also minimizes insurance fraud. The value of verifying authenticity, provenance and custody through blockchain obviously holds for a wide range of items — from Canadian rye whiskey to paintings.

Copyright

Anyone who follows the music industry knows of the tussles between artists and those who rely on their creative output. The traditional food chain is a long one. Between those who create the music and those who pay for it are online retailers (Apple), streaming audio (Spotify), video services (YouTube), concert venues, merchandisers, tour promoters (Live Nation), performance rights organizations (PRS, PPL, ASCAP, BMI), the labels (Sony, Universal, Warner), music producers, recording studios and talent agencies, each with its own contract and accounting system. Each takes a cut of the revenues and passes along the rest, the leftovers reaching the artists themselves six to 18 months later per the terms of their contracts. Before the Internet, a songwriter might earn US$45,000 in royalties for a song that sold a million copies. Now that songwriter might earn only US$35 for a million streams.

Ethereum inventor Vitalik Buterin in Toronto. Some of the world’s most successful blockchain projects — Ethereum, Aion, and Cosmos, to name a few — were started in Canada. J.P. Moczulski for National PostImagine instead a world where artists decide how they’d like their music to be shared or experienced — simply by uploading a verified, searchable piece of music and all its related content online. Through the triggering of smart contracts, a song could become its own business, collecting royalties and allocating them to the digital wallets of rights owners such as songwriters and studio musicians. Artists and other creators would get paid first and fairly, rather than last and least.

Soon it will be possible to manage, store and exchange any digital asset using this technology — from patents to carbon credits to our personal health data.

Even better, blockchain is a made-in-Canada story. Some of the world’s most successful blockchain projects — Ethereum, Aion, and Cosmos, to name a few — were started here. Canada’s culture of innovation, openness and entrepreneurship allowed them to flourish. Now we can harness this technology to strengthen other industries and ensure that Canada’s intellectual capital is not only protected but allowed to thrive.

Alex Tapscott is the co-founder of the Blockchain research Institute and co-author of Blockchain Revolution, now translated into 15 languages. He is also an active investor in blockchain companies and projects.

Source: https://business.financialpost.com/technology/in-the-blockchain-economy-intellectual-property-will-be-obsolete

 

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‘Non-Intrusive’ #Programmatic Advertising: The Future of #AR & #VR Monetisation? $GOOD.ca $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 11:08 AM on Wednesday, November 21st, 2018

 

 

  • This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop its AR and VR advertising platform.

by Will Freeman

As reported by Tech.EU, Admix was only founded in 2017, with a focus on allowing developers to place advertisements programatically that sit contextually inside content.

A simple, hypothetical example would a be a VR game set in a sprawling city. Admix’s platform could allow a developer to assure that programmatic ads appeared only as billboards on the side of a digital skyscraper within that city. Similarly, advertiser branding could be applied to existing in-game assets or IAP items. It allows advertisements that – as Admix puts it – are ‘non-intrusive’, and sit with context in a game world.

“Today, VR/AR developers have very few options to monetise their content: the few solutions that exist are intrusive and not adapted to VR/AR”, said Admix co-founder and CEO Samuel Huber in a statement. “This creates a lack of incentive for creators, which slows down the industry. Admix aims to grow the industry by creating the infrastructure to power a sustainable business model in VR/AR. Our non-intrusive advertising model respects the users, creates a sustainable economy for developers, and enables brands to stand out in a way that is impossible on existing, saturated channels.”

SpeedInvest led the funding round, collaborating with Founders Factory, Suir Valley, and Force Over Mass. The money will be spent primarily on doubling Admix’s 15-staff headcount across its London and San Francisco offices.

The technology works by providing a plug-in for the popular Unity and Unreal game engines, which are increasingly used not just to build video games, but interactive digital content more generally. Depending on which engine a developer is using, they download the relevant plug-in. That lets them define the areas of inventory they want to offer to advertisers, from within the same tool they use to build their content. Perhaps they might want to designate those hypothetical billboards as a place to run ads.

Admix’s solution equally enables devs to set how they want to use options like video, banners, or 3D placements. Admix users can then mange their apps, filter relevant advertisers, and so on, via the associated web platform. The inventory is sold programmatically, and the developer keeps 75% of the ad revenue.

The Unity plug-in is available now, while there is a waitlist for those keen to embrace the Unreal version.

The idea is that the adverts will not only be non-intrusive, but even add to the experience on offer. Consider a football game. Placing real-world ads on the siding boards that surround a football pitch would be to add realism to the world. In a social VR world, a player might be more engaged with the game if they can dress their avatar in real brands they identify with out here in reality.

The approach draws on something that has been a rule of thumb for in-game advertising for many years. Contextually relevant advertising can make a game world all the more convincing, while forced pop-ups with little relevance to a game’s setting can simply push players away. Advertising that can monetise while engaging and retaining? That’s something of a perfect storm for monetisation.

And, in VR and AR, Admix’s method is particularly powerful. Because there, presence is so important. ‘Presence’, with reference to VR and AR, refers to the sensation that you really do physically inhabit the worlds such display technologies take you to. That makes them all the more powerful and engaging; and it means that intrusive ads can really derail an experience. Anything intrusive or out-of-context can undermine the power of presence. Equally, thanks to importance of keeping users comfortable within VR in particular, unique confines with regard to displaying the likes of menus and text exist. A traditional pop up banner in a VR experience that clashes with the scene around it really could make a player feel unwell; that’s a great deal more serious than an advert simply irking a user.

Admix’s offering – bolstered by its Oasis tech, which seamlessly links distinct VR worlds – is certainly impressive. And the investment in the startup? It could be read as an assertion that non-invasive programmatic advertising with the additional capacity to engage and retain might emerge as the defining ad tech for VR and AR content.

Source: https://www.exchangewire.com/blog/2018/11/20/non-intrusive-programmatic-advertising-the-future-of-ar-and-vr-monetisation/

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#OpenX and #ownerIQ to Bring Second-Party Data to #ProgrammaticAdvertising #adtech $GOOD.ca $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 2:41 PM on Thursday, November 15th, 2018
  • ownerIQ, the second-party, transparent data solutions, today announced of their new Audience Private Marketplace (PMP) feature in partnership with OpenX, the independent advertising exchange
  • This new product offering leverages the existing DealID infrastructure between Exchanges and DSPs to enable advertisers on almost any DSP to easily access transparent retailer and brand audiences via the OpenX exchange – reducing the complexity and costs of access, while bringing increased data quality and scale

ownerIQ, the second-party, transparent data solutions, today announced of their new Audience Private Marketplace (PMP) feature in partnership with OpenX, the independent advertising exchange. This new product offering leverages the existing DealID infrastructure between Exchanges and DSPs to enable advertisers on almost any DSP to easily access transparent retailer and brand audiences via the OpenX exchange – reducing the complexity and costs of access, while bringing increased data quality and scale.

ownerIQ’s second-party data platform, CoEx, allows advertisers to gain permissioned access to first-party consumer data from hundreds of retailers and brands. With the new Audience PMPs, advertisers that want to access the transparent, retail and brand data exclusively available in CoEx can now activate that audience on any DSP, on the same day they request access. The Audience PMP feature enables buyers that purchase inventory on the OpenX exchange via outside DSPs to use Deal ID’s to differentiate ownerIQ data in bid requests, and combine OpenX’s high quality, fraud-free inventory with ownerIQ’s unique second-party data sources at greater scale.

“The strategy of combining ownerIQ’s unique, transparent data assets directly with OpenX inventory has a number of benefits for advertisers. Passing data through DMPs or even directly into DSPs adds friction to the process resulting in lower cookie match rates impacting audience scale and delays in getting data from point A to point B. DMPs and DSPs also charge fees to data providers which results in increased costs for advertisers negatively impacting campaign ROI. This feature will significantly reduce that friction, lowering data costs, and improving scale,” Greg Loeffelholz, VP Platform Management, ownerIQ.

According to Loeffelholz, when ownerIQ data is passed from the CoEx platform to outside DSPs via a DMP the total addressable audience size can be cut by up to 50 – 70 percent due to poor match rates between platforms. Match rates for delivering cookie data from the leading DMPs to most DSPs has been around 40 percent and that’s on top of the scale lost by onboarding data from its source to an intermediary DMP. With the new ownerIQ Audience PMP, advertisers will be able to access ownerIQ’s second-party retail data at much larger scale, and this approach will shorten the time required to pass files between platforms making the data available to advertisers days or even weeks faster than previous solutions.

Early campaigns with Audience PMP show the audience match rates between ownerIQ and OpenX exceed the highest rates achieved on ownerIQ data via an outside DSP, and almost twice the rates of use cases where ownerIQ data had passed through a DMP to be made available on a buying platform. OpenX and ownerIQ sync more than 180 Million cookie IDs on an average day as a result of the tens of thousands of publishers the two companies reach, including top retailers. This is more than double the sync rate that ownerIQ has been able to achieve directly with any DMP or DSP via direct integrations.

Nathan Woodman, Chief Data Officer at Havas Media Group, sees the value to his clients in this approach.  According to Mr. Woodman,  “Working with media and data owners to optimize the programmatic supply path is important to Havas Media. ownerIQ as a key resource for second party data places our client’s dollars directly to the source of the data. The Audience PMP solution helps Havas Media spend our clients dollars in transparent and well lit environments.”

With multiple ad exchanges selling much of the same inventory, the need for differentiation among exchanges is always ideal. OpenX sees this strategy as an attractive approach to working with ownerIQ. “Working with ownerIQ on Audience PMP allows us to give advertisers a chance to use second party data in a way not before possible, and intelligently buy against ad opportunities that they otherwise would not have had any information about,” said Paul Sternhell SVP of Monetization and Platform at OpenX. “The combination of OpenX inventory, and our strong commitment to quality, with ownerIQ’s second party data, presents a compelling use case, and from a technical perspective, the ability to send an ad opportunity to a DSP regardless of whether that particular user has a synced cookie from that DSP will prove to be very valuable.”

Source: https://www.martechadvisor.com/news/bi-ci-decision-science/openx-and-owneriq-to-bring-secondparty-data-to-programmatic-advertising/

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#Programmatic advertising’s disruptive position $GOOD.ca $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 6:10 PM on Tuesday, November 13th, 2018

Laura Bakopolus November 13, 2018

We live in an age where we regularly talk about things in person with our friends, then see ads for those same products online. People are growing increasingly accustomed to seeing digital ads for items that appeal to them, to the point where some people are even starting to feel frustrated if an ad doesn’t apply to them. That is evidence of the power — and value — of programmatic advertising.

Programmatic advertising is a disruptive technology that recently took the digital advertising world by storm. As more key players contribute to its growth and development, we move into the acceleration phase of the disruption cycle in which disruptors move closer to fulfilling their vision and early adopters thrive on the use of the innovation. Here, we see a culture form around programmatic advertising in which first movers become thought leaders and grow strong foundations and processes around the technology, second movers make tweaks to advance the technology and build it out further and consumers begin to accept and welcome the product into their daily lives. The next step involves maturation of the innovation, as it evolves into the dominant design that will likely remain relatively stable for some time. Later stages involve saturation, in which the innovation permeates many or all channels or industries, and commoditization, in which the innovation becomes a commonplace must-have.

I don’t think programmatic is at the maturation stage yet, since such a revolutionary technology is still being iterated and tweaked and is not yet utilized by the broadest customer base (think slow movers or laggards, according to the diffusion of innovations theory). Instead, I think we are perhaps at the most exciting place to be: I would argue that programmatic advertising is somewhere among the first two stages of the disruption cycle; it is still close to its original disruptive form, bleeding into the acceleration phase as it moves rapidly toward validation.

Programmatic started as a B2C tool, forced its way into B2B and grew to be a powerhouse among the advertising industry. But we are still moving forward. We are still iterating, adjusting and tweaking. Data and privacy laws are rightfully curbing the direction in which programmatic grows; while some may think these guidelines are impeding the growth of the innovation, I would instead posit that the innovation is still evolving and moving forward, which is a win. It is simply moving forward in a way that will sustain its success. If programmatic moved forward without heeding privacy laws, it would not last. Instead, paying attention to what people want, removing deficiencies and tweaking the design, structure or product makeup toward the customer base’s preferences are smart moves because they together mitigate risk involved in any disruptive innovation.

Programmatic’s growth could be hindered by its guidelines — or it could be strengthened by them. If we listen to what people are telling us — that they are okay with it if X, Y, Z — then we can transform “yes, but” into just “yes.” Showing consumers that we are valuing their input and adjusting based on their needs will strengthen our value proposition, proving that we are fulfilling a need for our customers rather than pushing an unwanted product onto an unknowing person. Consumers are smart and savvy, and we need to give credit where credit is due. If they want privacy but also want ads that apply to their needs, we need to find a way to do that. Those who do will survive, and those who don’t will fall by the wayside. Listening to customers will dictate a new direction for the market, differentiating the successful companies from those that are not able to respond to customer demand. Which of the two are you?

Source: https://www.smartbrief.com/original/2018/11/programmatic-advertisings-disruptive-position

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