Posted by AGORACOM-JC
at 2:37 PM on Wednesday, May 8th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V)
Video advertising is the future! Company’s A.I. makes 80,000
calculations / second, targeting 750 million users to deliver higher
prices and volume. Company announced FY2018 trailing pro forma of ~
$48,000,000 with Adjusted EBITDA of $7,100,000 Click here for more information.
GOOD: TSX-V
—————————
Video will account for almost half of US programmatic ad spend in 2019
US marketers will spend $29.24bn (£22.47bn) on programmatic video this year
Accounts for 49.2 per cent of all US programmatic digital display ad spend, according to the latest forecast from eMarketer
US marketers will spend $29.24bn (£22.47bn) on programmatic video this year, which accounts for 49.2 per cent of all US programmatic digital display ad spend, according to the latest forecast from eMarketer. For the next few years, the analyst expects the share of programmatic spend that goes to video to remain steady, rising to 49.7 per cent in 2020 and to 49.9 per cent in 2021.
“The near 50-50 split of spending is an indicator of how eager buyers and sellers have become to capitalize on video advertising in any and all forms,†said eMarketer principal analyst Lauren Fisher. “It also speaks to how quickly both sides have embraced programmatic as the primary method for buying and selling these ads.”
Last September, eMarketer forecast that programmatic video would represent 48.7 per cent of all US programmatic ad spending by 2020. The forecast has been revised upward due to growth in programmatic spending on connected TV, over-the-top (OTT) video and social video advertising.
eMarketer includes the majority of social video in its definition of programmatic video because platforms like Facebook, Twitter and Snapchat allow advertisers to transact via programmatic direct ad manager tools. The analyst expected the combined programmatic video ad revenues of social networks today to account for roughly a third of total programmatic video ad spending. Much of this spend is being directed through mobile devices.
Within programmatic video, dollars allocated to mobile devices edge out dollars given to desktop, laptop or connected TV only slightly this year. Mobile’s share of programmatic video will peak in 2020, at 53.9 per cent. By 2021, that share will dip, eMarketer believes, as ad buyers ramp up investments in areas such as connected TV.
Digitally native video companies like YouTube, Roku and Hulu are
growing their ad businesses at a time when TV networks are opening more
inventory to digital buyers, and as demand-side platforms (DSPs) are
investing heavily in making TV ad buying more automated, targeted and
measurable. These trends contribute to a growth in programmatic video
spend.
eMarketer forecasts that 81.2 per cent of total digital
video spend will be transacted programmatically in 2019. That’s slightly
less than the 84.9 per cent of total digital display spend that will be
transacted programmatically this year.
Posted by AGORACOM-JC
at 9:00 PM on Tuesday, May 7th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V)
Video advertising is the future! Company’s A.I. makes 80,000
calculations / second, targeting 750 million users to deliver higher
prices and volume. Company announced FY2018 trailing pro forma of ~
$48,000,000 with Adjusted EBITDA of $7,100,000 Click here for more information.
GOOD: TSX-V
—————————
U.S. digital ad revenues top $100 billion for first time, reaching $107.5 billion in 2018
On mobile devices, video saw the sharpest growth in the format category, up 65% in revenue compared to the year prior.
Advertisers continue to harvest the benefits of programmatic buying, with the IAB reporting that programmatic ad revenue accounted for 80% of all digital display revenues.
Ad tech vendors employ programmatic with the expectation of more intelligent targetting greater cost benefits.
U.S. digital ad revenues topped $100 billion for the first time last
year, reaching at $107.5 billion in 2018, a growth rate of 22% from
$88.3 billion in 2017, according to the IAB’s annual Internet
Advertising Revenue Report released Tuesday.
Trends driving growth
Digital ad giants. Large-scale ad companies are
steering a large bulk of the growth, given their access to more
sophisticated data and purchasing lifecycles, bolstered by Artificial
intelligence (AI) and robust e-commerce technology. Trends show that
smaller businesses are riding the coattails of larger ad enterprises,
forming strategic partnerships that provide access to insights,
influence and increased inventory access.
Storytelling. With consumers increasingly turning to
social media to inform their purchase behavior, advertisers are
capitalizing on the trend in an attempt to turn engagements into
conversations. Beyond traditional social formats, brands are leveraging
vertical stories to pivot their value narrative with content that
addresses key touchpoints in the consumer’s journey.
Social commerce. Emerging tools and insights across
social platforms continue to be a driving force for direct-to-consumer
brands. Social DSPs are touting new features designed to ease the
customer buying process while collecting deeper targetting insights for
advertisers. As a result, trends indicate that advertisers are pouring
more investments into social inventory with greater confidence.
Programmatic. Advertisers continue to harvest the
benefits of programmatic buying, with the IAB reporting that
programmatic ad revenue accounted for 80% of all digital display
revenues. Ad tech vendors employ programmatic with the expectation of
more intelligent targetting greater cost benefits. Walled gardens like
Amazon, in which programmatic transactions are managed by the ecosystem
owner, are reported to drive greater adoption of programmatic –
especially for smaller businesses.
Data regulations. Privacy directives like GDPR
and CCPA have tipped the balance of power in favor of enterprise-level
advertisers, who are able to make larger investments to aid compliance.
For smaller businesses, this means more focus spent implementing and
adhering to safeguards. Even so, the data shows that the privacy
regulations are giving way to more innovative targeting strategies aimed
at growing ad ROI.
Mobile and video ad revenues continue growing
It’s no surprise that mobile ad revenue is outpacing other devices at
warp speed. The report indicated mobile advertising revenues grew 39.7,
increasing its share of total revenues from 56.7% in 2017 to 65.1% last
year. The industry’s compounded growth rate of the last 10 years is
largely owed to mobile, which continues to cash in on single-click
purchasing behavior, creative formats and social ubiquity.
The omnipresence of mobile advertising has prompted advertisers to
embrace video content, which continues to show the largest revenue
growth of all digital ad formats in 2018. According to the report,
digital video revenue in 2018 rose 37% from 2017, totaling $16.3
billion. On mobile devices alone, video saw the sharpest growth in the
format category, up 65% in revenue compared to the year prior.
Why we should care
As evidenced by its sharp revenue growth, digital advertising is
increasingly consuming a majority share of the ad mix, with mobile and
video powering it. Brands are using technology to their advantage,
embracing programmatic tactics to connect with audiences wherever their
eyes are focused.
“Advertisers are placing a premium on mobile and video, and in turn
the two are fueling the ongoing rise of digital marketing,†Sue Hogan,
SVP of research and measurement at IAB, said in a statement. Impending
5G access to faster internet speeds will work to stimulate even more
buying interactions and greater innovation in digital formats, she
added.
Posted by AGORACOM-JC
at 9:00 PM on Sunday, May 5th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V)
Video advertising is the future! Company’s A.I. makes 80,000
calculations / second, targeting 750 million users to deliver higher
prices and volume. Company announced FY2018 trailing pro forma of ~
$48,000,000 with Adjusted EBITDA of $7,100,000 Click here for more information.
GOOD: TSX-V
—————————
Zeta Global Acquires Sizmek’s Data and Programmatic Platform
Zeta Global’s acquisition of Sizmek assets is impactful to the current programmatic marketplace because the resulting Zeta DSP will mark the first time that data of this quality and depth is offered in a DSP and will be at no cost
Zeta owns the third largest data set in the world with 2.2 billion probabilistic profiles and 750 million connected, deterministic profiles in its database.
The deal signifies a new monetization pipeline for the company and a superior DSP coming to market
New York: Zeta Global,
a data-driven marketing technology company that helps brands acquire
more customers, retain them longer and grow their value, today announced
that it has closed the acquisition of certain assets from online
advertising technology company Sizmek.
Zeta Global’s acquisition of Sizmek assets is impactful to the
current programmatic marketplace because the resulting Zeta DSP will
mark the first time that data of this quality and depth is offered in a
DSP and will be at no cost. Zeta owns the third largest data set in the
world with 2.2 billion probabilistic profiles and 750 million connected,
deterministic profiles in its database.
“We look forward to welcoming the talented Sizmek DSP and DMP teams
and integrating their technology into our data and marketing clouds to
deliver a uniquely valuable solution for clients and partners,”
said David A. Steinberg, Zeta Global CEO, Chairman and Co-Founder.
Under the terms of the acquisition, Zeta now owns Sizmek’s DSP and
DMP platforms and is hiring over 200 Sizmek employees. Zeta will soon
make its proprietary data cloud and AI derived audiences available to
Sizmek clients and partners . “We are witnessing the convergence of the
world’s best AI with identity and intent data,†said Mike Caprio, former
Chief Growth Officer for Sizmek, now a Divisional President for Zeta.
“We’re excited to see this acquisition come together and believe that
the combined company is better positioned to help our clients improve
performance – across channels and across the customer lifecycle.â€
Forrester principal analyst Joe Stanhope and author of the recent
report A More Perfect Union: Adtech And Martech Convergence Will
Revolutionize Marketing commented, “Convergence is happening and it will
affect tens of billions of dollars in marketing spend. Connecting and
delivering customer interactions across touchpoints and devices is
pushing marketers’ current analysis, orchestration, and execution
capabilities to their limits. Nowhere is the struggle more acute than
efforts to build stronger connections between advertising and marketing,
which promises tremendous potential synergies in coordinating insights,
profiles, targeting, personalization, and execution.”
Speaking exclusively to MarTech Advisor David A. Steinberg Zeta CEO,
added, “This acquisition brings a proprietary data cloud combined with a
world-class DSP to the programmatic marketplace for the first time. The
resulting Zeta DSP will mark the first time that data of this quality
and depth is offered in a DSP, at no cost, as a part of using our
platform,†said David A. Steinberg, CEO of Zeta Global. “Zeta owns the
third largest data set in the world with 2.2 billion probabilistic
profiles and 750 million connected, deterministic profiles in its
database. We are excited to service our clients through this united
company and look forward to the weeks and months ahead as we integrate.â€
Posted by AGORACOM-JC
at 9:11 AM on Wednesday, April 10th, 2019
Entered into a binding letter of intent to acquire all of the issued and outstanding equity units of mPlore, LLC, a leading mobile content delivery platform based in Texas with operations in Newport Beach, California
Clients include Microsoft, Google, Yahoo, and Ericsson
Upon completion, the accretive acquisition will add another revenue stream to GLN’s growing platform of advertising solutions.
Vancouver, British Columbia–(April 10, 2019) – Good Life Networks Inc. (TSXV: GOOD) (FSE: 4G5) (“GLN“, or the “Company“), a Vancouver-based programmatic advertising technology company is pleased to announce that it has entered into a binding letter of intent (the “LOI“) to acquire all of the issued and outstanding equity units (the “Units“) of mPlore, LLC (“mPlore“), a leading mobile content delivery platform based in Texas with operations in Newport Beach, California (the “Transaction“). GLN will acquire the Units for an aggregate purchase price of US$7,000,000, subject to adjustments.
The acquisition of mPlore will allow GLN to access the growing mobile
advertising segment and capitalize on mPlore’s cutting edge mobile
platforms used to deliver content, mobile apps, mobile search and
advertising solutions to consumers. Established in 2015, mPlore
currently works with tier-one mobile carriers like T-Mobile and Sprint
along with OEM (Original Equipment Manufacturer) device manufacturers
worldwide to deliver solutions to market. mPlore’s clients include
Microsoft, Google, Yahoo, and Ericsson. Upon completion, the accretive
acquisition will add another revenue stream to GLN’s growing platform of
advertising solutions.
“Following the success of our recent Net Applications R&D
project, providing on page advertising technology to consumer’s mobile
devices, we are excited to announce the acquisition of their mobile
division, mPlore,” said Jesse Dylan, CEO of GLN.
“mPlore is a leader in mobile ad technology, with a suite of innovative
products targeting mobile users. According to the IAB’s (Interactive
Advertising Bureau), Canadian Media Usage Study, 91% of adults 18-34
access the internet on their mobile device and we are thrilled to expand
our revenue opportunities into one of the fastest growing segments,
mobile advertising.
“It is predicted that the mobile ad spend will surpass all traditional media combined by 2020 (1),” stated mPlore Chairman, Pete Wilson.
“Our technology combined with GLN’s will allow us to expand and
capitalize on the exciting advertising opportunities available as more
and more consumers view content on their mobile device.”
Under the terms of the LOI, consideration for the Units will consist of the following:
US$2,850,000 in cash, payable to the Unit holders of mPlore upon closing of the Transaction;
a performance earn-out of up to US$2,100,000 in cash based on mPlore
achieving mutually agreeable benchmarks over 24 months (terms to be
disclosed upon signing the Definitive Agreement); and
a performance earn-out of up to US$2,100,000 in common share purchase warrants of the Company (“Warrants“)
payable upon mPlore achieving mutually agreeable benchmarks, over 24
months (terms to be disclosed upon signing the Definitive Agreement)
based upon the greater of (i) the 10-day volume weighted average trading
price of the Company’s common shares on the TSX Venture Exchange (the “TSXV“) immediately prior to the date of issuance; and (ii) the lowest price permitted by the policies of the TSXV.
The LOI contemplates the parties acting in good faith to finalize and enter into a definitive share purchase agreement (the “Definitive Agreement“) within one-hundred and twenty (120) days from the execution of the LOI. The LOI was negotiated at arm’s length.
The closing of the Transaction will result in the termination of a
research & development agreement entered into by GLN and Net
Applications Holdings LLC (“Net Applications“) in 2018. mPlore is the mobile division of Net Applications.
The closing of the Transaction is conditional upon the Board of
Directors and TSXV approval and the satisfaction of customary closing
conditions to be contained in the Definitive Agreement.
About mPlore
mPlore is a division of Net Applications, a leader in digital
performance solutions by enhancing impression quality and brand safety.
Established in 2015, mPlore is a mobile content delivery platform which
delivers a suite of products including, mobile search, content, mobile
data and ad delivery to its clients. mPlore allows clients to target,
display, market, deliver and monetize content and advertising to mobile
device users.
The GLN Story
GLN’s patent pending technology is the engine that sits between
advertisers and publishers. A highlight of GLN’s tech is that it does
not collect PII (Personal Identifiable Information). Built for cross
device video advertising: Mobile, In-App, Desktop and CTV (Connected
Television) the GLN Programmatic Video Advertising Platform has among
the lowest fraud rates of similar vendors in the industry. Advertisers
make more money by reaching their target audience more effectively. GLN
makes money by retaining a percentage of the advertiser’s fee.
GLN is headquartered in Vancouver, Canada with offices in Newport
Beach and Santa Monica California, New York and UK and trades on the
TSXV under the stock symbol “GOOD” and The Frankfurt Stock Exchange
under the stock symbol 4G5. For further information on the Company,
visit www.glninc.ca
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this
release.
Forward Looking Statements:
Forward-looking statements relate to future events or future
performance and reflect the expectations or beliefs regarding future
events of management of GLN. This information and these statements,
referred to herein as “forwardâ€looking statements”, are not historical
facts, are made as of the date of this news release and include without
limitation, statements regarding discussions of future plans, estimates
and forecasts and statements as to management’s expectations and
intentions with respect to the Company’s acquisition of mPlore. These
statements generally can be identified by use of forward-looking words
such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”,
“believe” or “continue” or the negative thereof or similar variations.
These forwardâ€looking statements involve numerous risks and
uncertainties and actual results might differ materially from results
suggested in any forward-looking statements. Important factors that may
cause actual results to vary include without limitation, risks relating
to the timing of the acquisition of mPlore, successful completion of the
acquisition of the Units, execution of the Definitive Agreement, the
number of securities of GLN that may be issued in connection with the
Transaction; GLN realizing on the anticipated value of acquiring the
Units, GLN maintaining its projected growth, approval of the TSXV and
general economic conditions or conditions in the financial markets.
In making the forwardâ€looking statements in this news release,
the Company has applied several material assumptions, including without
limitation that the integration with mPlore’s technology will be
successfully completed in the time expected by management and will
generate the anticipated revenue and expand GLN’s global reach per
management’s expectations. GLN does not assume any obligation to update
the forward-looking statements, or to update the reasons why actual
results could differ from those reflected in the forward
looking-statements, unless and until required by applicable securities
laws. Additional information identifying risks and uncertainties is
contained in GLN’s filings with the Canadian securities regulators,
which filings are available at www.sedar.com.
Tags: adtech, CSE, digital advertising, stocks, tsx, tsx-v Posted in Good Life Networks | Comments Off on Good Life Networks $GOOD.ca Expands Reach in Mobile Advertising with a Binding Letter of Intent to Acquire #mPlore, a Leading #Mobile Ad Technology Company #Adtech $TTD $RUBI $AT.ca $TRMR $FUEL
Posted by AGORACOM-JC
at 9:45 PM on Sunday, April 7th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced FY2018 trailing pro forma of ~ $48,000,000 with Adjusted EBITDA of $7,100,000 Click here for more information.
GOOD: TSX-V
—————————
These are the 5 big trends that will shape the future of digital advertising, according to Adobe
A new report from Adobe looks at the history of digital advertising and where it’s headed.
Programmatic TV and new creative tools are two big areas of
marketer interest, said Keith Eadie, VP and general manager of Adobe
Advertising Cloud.
More ad-tech consolidation is on the way as brands seek to work with fewer than 10 vendors, he said.
A quarter-century after Hotwired.com, a digital offshoot of Wired magazine, sold the first banner ad for AT&T, US digital ad spending has eclipsed traditional advertising and is expected to hit $129.34 billion in 2019, according to eMarketer.
A new report from Adobe chronicles the evolution
of digital advertising, including big moves like Yahoo launching search
ads in 1996 to Snap’s rollout of ads in 2016. The report also details
advertisers’ shift from direct to programmatic buying.
Business Insider talked with Keith Eadie, VP and general manager of
Adobe Advertising Cloud, about five big trends that Adobe sees shaping
the future of digital advertising. Below are excerpts from the
interview.
TV is the next battleground for programmatic advertising
Adobe is betting big on the future of video.
Today, most TV ads are not purchased through data-based deals but Eadie sees that changing as more companies like AT&T and Disney move into streaming TV services and content.
“You’re going to see a spectrum of packaging options put forth by the
publisher,” Eadie said. “I don’t see a scale challenge in over-the-top —
it’s a pretty big and rapidly growing pie.”
For its part, Adobe is focusing on building programmatic pipes for
buyers to plan and measure addressable TV (which uses cable-box data to
target ads), OTT and digital video. The company has partnerships with companies like NBCUniversal, Nielsen, Experian and Placed.
Ad-tech consolidation will continue — and brands are asking for it
Eadie joined Adobe through the acquisition of TubeMogul and said he expects more consolidation in ad tech, with eventually two or three companies emerging to compete with Facebook and Google.
Brands are pushing for some of that consolidation, who want to work with fewer than 10 companies, not hundreds, he said.
Some marketers have pushed back on the pitch by marketing clouds including Adobe
of a one-stop shop for advertising and data because they are wary of
getting locked into big deals, but Eadie said Adobe is well-positioned
to work with big brands.
“Our approach is to be empower the digital transformation of the
largest brands in the world,” he said. “We also approach it from the
perspective that we’re building an open platform and our solutions will
integrate with other technology if the marketer wants to do that.”
Ad fraud and viewability concerns are “teenager-like problems” for digital advertising
One area that is getting better is ad fraud and transparency, Eadie said.
Advertisers began grappling with tough problems like ad fraud,
viewability and brand safety issues nearly 10 years ago. While
advertising boycotts over brand-safety concerns on platforms like YouTube
persist and bad actors continue to find new ways to siphon away ad
dollars, Eadie said advertisers have made progress in tamping down areas
of fraud like bots and malware that hijack ad networks and generate
fake ad impressions.
Advertisers have also made headway in bringing transparency to ad-tech fees as more companies disclose their “tech tax” rates.
“We just have to be diligent and mindful about it, but we’re not
spending an outsized amount of time on them as we used to be,” he said.
Marketers struggle to manage multiple channels
While technical issues in digital advertising are getting better,
brands face new pressure to orchestrate marketing across multiple
platforms.
Marketers are trying to sync up email, text messaging and website
data to make ads more personalized. That requires brands to focus more
on customer experiences and less on ad copy and messaging in specific
campaigns. The challenge for CMOs is organizing teams accordingly, Eadie
said.
Creative will become more important in digital
As the number of distribution platforms grows, brands increasingly
are creating several versions of assets, like switching between
horizontal web and email campaigns to vertical formats for Instagram and
Snapchat.
Advertisers have tinkered with tactics like dynamic creative
optimization that in theory can swap out ad copy, colors and
click-through actions on the fly, but they struggle to do so, he said.
Adobe is tackling creative because it believes that digital advertisers haven’t focused on it as much as they should.
“If you don’t start with a channel that the ad is going to be
delivered on and build a bespoke asset for that, you’re essentially
wasting your money because the creative doesn’t match the format you
want to utilize,” he said.
Tags: adtech, tsx Posted in All Recent Posts, Good Life Networks | Comments Off on Good Life Networks $GOOD.ca – These are the 5 big trends that will shape the future of digital advertising #adtech according to Adobe $ADBE $TTD $RUBI $AT.ca $TRMR $FUEL
Posted by AGORACOM-JC
at 9:55 AM on Tuesday, April 2nd, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V)
Video advertising is the future! Company’s A.I. makes 80,000
calculations / second, targeting 750 million users to deliver higher
prices and volume. Company announced combined trailing 12 month revenue
at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V
—————————
Confused About What Makes Something Programmatic? It Needs These 3 Features
Programmatic, an algorithmic approach to putting media placements in front of the right user, prioritizing reach over environment.
Display media—banner ads, specifically—has seen its share of ups and
downs. In the mid-90s when digital advertising became a thing, banner
ads were one of the first formats.
I can imagine those initial advertising agency media teams saying to
clients, †We ran this little box on our webpage and look how many
clicks it got! Look how many people used this little box to visit your
site!†But then, of course, consumers got used to banner ads. They were
no longer a novelty, and people stopped clicking. Instead, they started
saying things like, “Those ads are annoying,†or “I don’t even notice
those ads†(although studies prove they do). Everyone hated them, and
display advertising budgets started to dwindle.
Enter a new buying strategy: programmatic, an algorithmic approach to
putting media placements in front of the right user, prioritizing reach
over environment.
Programmatic gave new life to display advertising. Suddenly banners
and video weren’t as expensive. They were more sophisticated in
targeting and were easier to optimize based on an end goal (translation:
better than running the impressions and assuming they do something good
that can’t be proven). By 2010, sophisticated digital advertisers were
funneling large amounts of their display media budgets to this approach.
Today it’s all media teams talk about: programmatic banners,
programmatic video, programmatic native, and now, programmatic TV,
programmatic out of home and programmatic mail.
Hold up, though—that’s not programmatic.
Programmatic has gone beyond what it is at its roots … to a buzzword for seemingly any media with a bit of data behind it.
Programmatic has gone beyond what it is at its roots—a modernized and
automated approach to media buying—to a buzzword for seemingly any
media with a bit of data behind it.
There are three pieces required to make something programmatic:
The ability to combine multiple layers of data
Demographics and interest targeting have been in digital media’s
corner for a while. With a programmatic approach, you can slice and dice
those targeting technologies, add others and stack them all on top of
each other. This includes first-, second- and third-party data. The
ability to determine if a person is within our target audience based on
their demographics, what their interests are, where they are
geographically, how often they travel, what type of credit card they
use, how long they’ve owned their home and on and on is right up the
programmatic alley.
Real-time bidding
Before programmatic buying was available, display buyers would
identify sites with the highest reach against their target audience and
buy a set number of impressions directly from said site. This isn’t the
case with programmatic. Now we’re in an exchange, bidding to get the
best placements in front of the most qualified users and paying only a
penny more than the next advertiser we won the bid from. Buying
programmatically is much more efficient and garners a far wider reach.
You’re finding the best available user, regardless of the content
they’re in. Not to say that premium environment prioritized in the days
of old isn’t important. White lists and premium marketplaces can get you
high-quality contextual placements while using a programmatic approach.
On the fly optimization
At one time, ads ran and we served X number of impressions or ads
ran, we ran X number of impressions and Y people clicked on them was the
furthest extent to which you could report on your display media
performance. You could take this information and adjust your strategy
for next time. But with programmatic, algorithms are getting
continuously smarter, and you’re able to optimize based on a multitude
of factors. So now your campaign can improve as time goes on instead of
waiting until the end so you know what to do better next time. Budgets
can be prioritized according to what users are doing post-exposure in
real-time. For example, if placement A is performing better than
placement B, the algorithm will shift bids to prioritize the better
performer.
These three features are possible with digital media, but at this
point, it isn’t possible for traditional media channels to pull all of
them off. As time and technology goes on, traditional media channels
will get closer to achieving this. Television, with the use of smart TVs
and OTT devices is the closest.
Data available for television targeting has become much more
sophisticated in recent years, but they are lacking in real-time
bidding. Most TV being bought “programmatically†is still purchased two
weeks ahead of time, not at the exact second exposure is available. And
while we can now use data to identify high indexing programming, the
targeting isn’t 1-to-1 unless it is addressable. Out of home is in
second place, and will be easier to achieve on small digital boards
(think ATM or gas station screens) where a user can be identified by
their phone’s proximity to the screen.
So, when you hear a media channel being referred to as programmatic,
make sure the term is being used correctly. Advances in technology in
digital and traditional channels that allow our campaigns to be more
precise are very exciting and enticing, but check against these three
features to ensure you know how your media dollars are being used.
Posted by AGORACOM-JC
at 9:19 AM on Monday, April 1st, 2019
Vancouver, British Columbia–(April 1, 2019) – Good Life Networks Inc. (TSXV: GOOD) (FSE: 4G5) (“GLN“, or the “Company“), a Vancouver-based programmatic advertising technology company, will release its fourth quarter audited financial and operating results at 7:50am EST (4:50am PST) Thursday, April 4, 2019. GLN will then host a conference call beginning at 11:00 am EST (8:00 am PST) to discuss the results.
Conference Call Access
To access the conference call by phone, please dial the following numbers.
Canada/USA TF: 1-800-319-4610 International Toll: +1-604-638-5340 Germany TF: 0800-180-1954 UK TF: 0808-101-2791
Callers should dial in five to 10 minutes prior to the scheduled
start time and ask to join the Good Life Networks call. We encourage you
to access the webcast and presentation material that will be published
in the Investors section of GLN’s website at https://glninc.ca/overview/.
The GLN Story
GLN is a patent pending machine learning programmatic video
advertising technology company that does not collect PII (Personal
Identifiable Information). GLN has the ability to transact on millions
of online video ads daily 3 times faster than IAB (Interactive
Advertising Bureau) standards. GLN is headquartered in Vancouver, Canada
with offices in the US and UK and trades on the TSX Venture Exchange
under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the
stock symbol 4G5.
Addressable Market: The total media ad spend worldwide will rise 7.4%
to $628.63 billion in 2018, according to “Global Ad Spending: The
eMarketer Forecast for 2018.” Digital media will account for 43.5% of
that investment, thanks to rising global ecommerce spending and shifting
viewership from traditional TV to digital channels. By 2020, digital’s
share of total advertising will near 50%.
Tags: adtech, small cap stocks, tsx Posted in Good Life Networks | Comments Off on Good Life Networks $GOOD.ca to Report Fourth Quarter Earnings Results April 4, 2019 $TTD $RUBI $AT.ca $TRMR $FUEL
Posted by AGORACOM-JC
at 11:32 AM on Friday, March 29th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V)
Video advertising is the future! Company’s A.I. makes 80,000
calculations / second, targeting 750 million users to deliver higher
prices and volume. Company announced combined trailing 12 month revenue
at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V
—————————
The Trade Desk, A Fast-Growing Ad-Tech Company, Opens For Business In China
Search engine Baidu partners with the Trade Desk in China.
The Trade Desk, the fast-growing programmatic advertising platform, flung open its doors in China on Tuesday
Several months after announcing partnerships with key Chinese Internet players, officially offer global brands a shot at the country’s 800 million Internet users.
(That’s 20% of all internet users in the word.) And, 788 million of them are mobile.
The Trade Desk, the fast-growing programmatic advertising platform, flung open its doors in China on Tuesday. Several
months after announcing partnerships with key Chinese Internet players,
it can officially offer global brands a shot at the country’s 800
million Internet users. (That’s 20% of all internet users in the word.)
And, 788 million of them are mobile.
Marketers are eager to tap the massive opportunity of China’s
1.4 billion population and expanding middle class. In an announcement,
the Trade Desk described an active period of beta testing that delivered
multi-channel campaigns to Chinese audiences in sectors ranging from
hospitality, luxury retail and education to food, beverage and biotech.
Trade Desk clients can tap into China on the same proprietary Trade Desk platform they use for the rest of the world.
Programmatic advertising automates buying and selling. The
Trade Desk’s platform helps marketers analyze, locate and target
audiences and optimize pricing across markets and devices. The
platform’s capabilities, user interface and planning tools were updated
last summer in an AI-driven package called the Next Wave that’s had
quick uptake by clients and helped drive robust financials in 2018.
The ad-tech company reported full-year revenue of $477 million,
up 55% year-on-year. Net income jumped to $88 million from $50 million.
It expects revenue to continue rising this year to $637 million. The
Trade Desk was founded in 2009 in Ventura, California. It went public in
2016.
International accounted for 15% of total sales. That’s a big
jump from three years ago, CEO and founder Jeff Green told investors
this month, but it’s well short of where the company wants to be.
China’s a major step in that expansion. “We have made a significant
investment in the country over the past few years,†Green said in the
statement, “and are confident in our ability to be the trusted
programmatic partner to help multinational brands grow in China.â€
At the Mach 6 investor event, Green described an even bigger
mandate he sees. “We are not just there to ride the wave [of a rising
middle class], but to empower it. Helping people decide for the first
time what kind of laundry detergent to washing machine to buy.â€
The Trade Desk now has some 50 employees in offices in mainland
China and Hong Kong and is looking to hire about 20 more. According to
its latest 10k, it has 724 clients around the world, mostly advertising
agencies or divisions within them.
In an interview, Tim Sims, SVP of inventory partnerships,
shrugged off Wall Street jitters over China’s slower growth because the
market is just so big and the number of connected consumers growing so
fast. “What’s so incredible to me is that, in a relatively short period
of time, in less than a generation, [the population equivalent of] two
United States are getting access to the internet.â€
Sims said myriad deals beyond those with the big four partners
the company announced had to be set up over the course of a challenging
several years. In the US and Europe, he noted, media, tech and data
companies often serve multiple markets. “In China, every single partner
is new to us,†he said.
Posted by AGORACOM-JC
at 3:37 PM on Wednesday, March 27th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V)
Video advertising is the future! Company’s A.I. makes 80,000
calculations / second, targeting 750 million users to deliver higher
prices and volume. Company announced combined trailing 12 month revenue
at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V
—————————
Pandora expands programmatic offering with Adobe integration as digital audio space grows
As the digital audio space grows, Pandora has made its audio, video and display inventory available programmatically through an integration with Adobe Advertising Cloud.
As the digital audio space grows, Pandora has made its audio, video and display inventory available programmatically through an integration with Adobe Advertising Cloud.
Sahil Gupta, director of global partnerships at Adobe Ad Cloud, said
Pandora’s purchase of audio adtech company AdsWizz last May helped bring
the offering to market.
Over the next year, about a quarter of consumers plan to spend more time listening to podcasts, Adobe found.
Gupta said he’s seeing advertisers experiment in digital audio as they try “to figure out where in the funnel” it sits.
“One thing is, a lot of these audio ads, especially in the mobile
apps, can be paired to a display call to action, so that lends itself
really well there,” said Gupta.
Brian Gilbert, senior director of programmatic operations at Pandora,
said he’s seeing “a cultural shift” resulting from the growth of
digital audio, and that’s impacting how advertisers approach their media
strategy.
According to a report from Adobe, nearly half of the organizations
surveyed plan to increase their digital audio ad spend by an average of
35% compared to last year.
However, the problem with the reach and scale that programmatic
buying promises is that it can come at the cost of personalization.
Since Pandora touts its ability to offer brands targeted
addressability, Scott Walker, senior vice-president of strategy and
analytics at Pandora, recommends that advertisers take a hybrid
approach.
“Our recommendation is always to build a hybrid of both [scale and
personalization], and to test and learn as you go with the capabilities
of running experiments, gaining insights and looking at analytics to see
what’s the right messaging strategy,” said Walker.
Walker added that a “vast majority” of audio ads are played through
to completion, and display and video ads have high viewability numbers
because Pandora triggers them only when a user interacts with the app
when it’s in the foreground.
Pandora also rolled out its podcast offering in December. Walker said
the company is “focused on monetizing” podcasts as quickly as possible.
“For podcasts to become as big an ad market as it potentially can as
adoption grows, they have to trade in a currency that the market trades
in at scale, at that’s impressions and CPM,” said Walker.
Walker added that right now podcasts are primarily sponsor-driven, as
the challenge of injecting ads into podcasts could cost the medium its
“colloquial,” host-read feel.
Adobe found that for digital audio as a whole, conversion (47%) and
awareness (28%) are advertisers’ primary measurement tactics.
Tags: adtech, programatic, stocks, tsx, tsx-v Posted in Good Life Networks | Comments Off on Good Life Networks $GOOD.ca – Pandora $PANDY expands programmatic offering with #Adobe $ADBE integration as digital audio space grows $TTD $RUBI $AT.ca $TRMR $FUEL
Posted by AGORACOM-JC
at 9:11 AM on Tuesday, March 26th, 2019
Announced that 495 Communications LLC., a GLN digital property, has increased its portfolio of Connected Television Roku channels by 40% since the acquisition in December 2018
Currently, more than 164 million U.S. internet users access video content via CTV, with this number predicted to grow up to 204.1 million viewers in 2022
Vancouver, British Columbia–(March 26, 2019) – Good Life Networks Inc. (TSXV: GOOD) (FSE: 4G5) (“GLN“, or the “Company“), a Vancouver-based programmatic advertising technology company is excited to announce that 495 Communications LLC. (“495“), a GLN digital property, has increased its portfolio of Connected Television (“CTV“) Roku channels by 40% since the acquisition in December 2018.
Currently, more than 164 million U.S. internet users access video
content via CTV, with this number predicted to grow up to 204.1 million
viewers in 2022(1). GLN anticipated the growth of CTV (and associated
decline of traditional cable TV) and transitioned into the space through
the acquisition of 495 and ImpressionX. Since the acquisition in
December 2018, 495 has significantly grown its platform of Roku channels
capitalizing on the increase of consumers using CTV. The increase in
channels will provide more monetization opportunities for 495, and
potentially add to GLN’s combined annual revenue. 495’s platform is now
being powered by GLN’s proprietary technology, with channels across a
variety of subjects including: sports, cooking, comedy, music and
movies.
“Disney just acquired FOX to create the streaming service, Disney+(2), Apple just announced its new streaming service, Apple+(3), and The Trade Desk’s CTV revenue increase of over 525% last year(4), all positive indicators for significant growth of the CTV sector,” stated Jesse Dylan, CEO of GLN.
“495 is ideally positioned to see additional ad revenue opportunities
from their continued CTV channel development. I’m impressed with the
teams progress so far this year and look forward to continued future
growth!”
Both 495 and ImpressionX are leading CTV advertising technology
companies. 495 focuses on content marketing, through building and
developing CTV and Over the Top (“OTT“) channels for
the sake of monetization and content distribution. CTV refers to any
smart TV that can be connected to the internet and can stream OTT
content beyond what is available from a traditional cable provider. OTT
refers to any device (Roku, PlayStation, Xbox, Apple TV) that can be
connected to a TV to allow for the delivery of video from the internet.
Roku pioneered streaming for the TV(5) and plans to be a billion-dollar
company in 2019. Roku also reported 40 percent year-over-year active
user growth, with 27.1 million active users by year-end, and a 69
percent year-over-year increase in streaming hours, which reached 7.3
billion(6).
The GLN Story
GLN’s patent pending technology is the engine that sits between
advertisers and publishers. A highlight of GLN’s tech is that it does
not collect PII (Personal Identifiable Information). Built for cross
device video advertising: Mobile, In-App, Desktop and CTV (Connected
Television) the GLN Programmatic Video Advertising Platform has among
the lowest fraud rates of similar vendors in the industry. Advertisers
make more money by reaching their target audience more effectively. GLN
makes money by retaining a percentage of the advertiser’s fee.
GLN is headquartered in Vancouver, Canada with offices in Newport
Beach and Santa Monica California, New York and UK and trades on the
TSXV under the stock symbol “GOOD” and The Frankfurt Stock Exchange
under the stock symbol 4G5. For further information on the Company,
visit www.glninc.ca
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this
release.
Forward Looking Statements:
Forward-looking statements relate to future events or future
performance and reflect the expectations or beliefs regarding future
events of management of GLN. This information and these statements,
referred to herein as “forwardâ€looking statements”, are not historical
facts, are made as of the date of this news release and include without
limitation, statements regarding discussions of future plans, estimates
and forecasts and statements as to management’s expectations and
intentions with respect to the performance of 495. These statements
generally can be identified by use of forward-looking words such as
“may”, “will”, “expect”, “estimate”, “anticipate”, “intends”, “believe”
or “continue” or the negative thereof or similar variations.
These forwardâ€looking statements involve numerous risks and
uncertainties and actual results might differ materially from results
suggested in any forward-looking statements. Important factors that may
cause actual results to vary include without limitation, risks relating
to the continued growth of CTV opportunities, the performance of digital
channels created by 495 or the successful completion and monetization
of additional channels.
In making the forwardâ€looking statements in this news release,
the Company has applied several material assumptions, including without
limitation that 495 will generate the anticipated revenue and expand
GLN’s global reach per management’s expectations. GLN does not assume
any obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those reflected in the
forward looking-statements, unless and until required by applicable
securities laws. Additional information identifying risks and
uncertainties is contained in GLN’s filings with the Canadian securities
regulators, which filings are available at www.sedar.com.
