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ThreeD Capital $IDK.ca $IDKFF To Disclose Monthly Net Asset Value Per Share $PKK.ca $PKKFF $MTRX.ca $RACMF

Posted by AGORACOM-JC at 7:27 AM on Monday, December 14th, 2020
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  • Announces that it will begin to publicly disclose unaudited net asset value per share on a monthly basis, commencing with the January 31, 2021 period.
  • This expands on ThreeD’s established practice of releasing NAV on a quarterly basis and reflect our response to shareholder interest in receiving NAV information more frequently.

TORONTO, Dec. 14, 2020 – ThreeD Capital Inc. (“ThreeD” or the “Company”) (CSE:IDK / OTCQB:IDKFF) announces that it will begin to publicly disclose unaudited net asset value per share (“NAV”) on a monthly basis, commencing with the January 31, 2021 period. This expands on ThreeD’s established practice of releasing NAV on a quarterly basis and reflect our response to shareholder interest in receiving NAV information more frequently.

Monthly NAV will be disclosed by the Company in a press release and be available on the Company’s website approximately 15 days after month-end. NAV will be calculated based on unaudited month-end financial information.

NAV is a non-GAAP measure calculated as the value of total assets less the value of total liabilities divided by total number of common shares outstanding, as at a specific date. The term NAV does not have any standardized meaning according to GAAP and therefore may not be comparable to similar measures presented by other companies.

“ThreeD believes that providing monthly NAV updates, will be beneficial to our shareholders by providing information that is useful to understanding our performance”, states Sheldon Inwentash, Chairman and CEO, “This measure will help provide a benchmark to evaluate our business relative to that of our peers”.

About ThreeD Capital Inc.

ThreeD is a publicly-traded Canadian-based venture capital firm focused on opportunistic investments in companies in the junior resources and disruptive technologies sectors.  ThreeD’s investment strategy is to invest in multiple private and public companies across a variety of sectors globally. ThreeD seeks to invest in early stage, promising companies where it may be the lead investor and can additionally provide investees with advisory services and access to the Company’s ecosystem.

For further information:
Gerry Feldman, CPA, CA
Chief Financial Officer and Corporate Secretary
[email protected]
Phone: 416-941-8900 ext 106

The Canadian Securities Exchange has neither approved nor disapproved the contents of this news release and accepts no responsibility for the adequacy or accuracy hereof.

Forward-Looking Statements

This news release contains certain forward-looking statements and forward-looking information (collectively referred to herein as “forward-looking statements”) within the meaning of Canadian securities laws including, without limitation, statements with respect to timing and content of future disclosures of the NAV of the Company. All statements other than statements of historical fact are forward-looking statements. Undue reliance should not be placed on forward-looking statements, which are inherently uncertain, are based on estimates and assumptions, and are subject to known and unknown risks and uncertainties (both general and specific) that contribute to the possibility that the future events or circumstances contemplated by the forward-looking statements will not occur including, without limitation, risks relating to the timing and content of future public disclosures by the Company or related to the fact that the term NAV does not have any standardized meaning according to GAAP and therefore may not be comparable to similar measures presented by other companies. Although the Company believes that the expectations reflected in the forward looking statements contained in this press release, and the assumptions on which such forward-looking statements are made, are reasonable, there can be no assurance that such expectations will prove to be correct. Readers are cautioned not to place undue reliance on forward-looking statements included in this document, as there can be no assurance that the plans, intentions or expectations upon which the forward-looking statements are based will occur. By their nature, forward-looking statements involve numerous assumptions, known and unknown risks and uncertainties that contribute to the possibility that the predictions, forecasts, projections and other forward-looking statements will not occur, which may cause the Company’s actual performance and results in future periods to differ materially from any estimates or projections of future performance or results expressed or implied by such forward-looking statements. The forward-looking statements contained in this news release are made as of the date hereof and the Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, except as required by applicable law. The forward-looking statements contained herein are expressly qualified by this cautionary statement.

AGORACOM Small Cap 60: Sheldon Inwentash $IDK.ca $IDKFF One of The Greatest Investors In Canadian History Discusses Investment Philosophy $PKK.ca $PKKFF $MTRX.ca $RACMF

Posted by AGORACOM-JC at 3:51 PM on Thursday, November 26th, 2020
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Sheldon Inwentash shares his current investment philosophy, focusing on global debt and currency devaluation along with his appetite for digital and other disruptive technologies.  

Mr. Inwentash has more than 30 years of investing experience and has been instrumental in raising $15 billion for his portfolio companies over the last 15 years. He co-founded Visible Genetics, the first commercial pharmacogenomics company, in 1994 and exited in 2001 to Bayer. Through two decades leading Pinetree Capital, Mr. Inwentash created significant shareholder value through early investments in Queenston Mining (acquired by Osisko Mining Corp. for $550-million), Aurelian Resources (acquired by Kinross for $1.2-billion) and Gold Eagle Mines (acquired by Goldcorp for $1.5-billion) to name a few.

IntellaEquity Inc. $IEQ.ca Announces Execution of Amalgamation Agreement with Canncentral Inc. $IEQ.ca $SENS.ca $CGC $ACB $APH $CRON.ca $HEXO.ca $TRST.ca $OGI.ca $TORR.ca $FA.ca $WEED.ca

Posted by AGORACOM at 1:06 PM on Monday, July 29th, 2019
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  • Entered into a definitive amalgamation agreement with CannCentral Inc.
  • IntellaEquity and CannCentral will complete a transaction that will result in a reverse take-over of the Corporation by the shareholders of CannCentral
  • The Corporation is required to obtain shareholder approval for the Transaction, which it will seek at a special shareholders’ meeting on August 27, 2019
  • IntellaEquity will seek shareholder approval for: The election of new directors of the Corporation, the continuation of the Corporation from the State of Delaware to the Province of Ontario, changing the name of the Corporation from IntellaEquity Inc. to CannCentral Inc., and a sale of certain assets of the Corporation

Toronto, Ontario–(Newsfile Corp. – July 29, 2019) – IntellaEquity Inc. (CSE: IEQ) (the “Corporation” or “IntellaEquity“) is pleased to announce that, further to its news release dated May 27, 2019, the Corporation has entered into a definitive amalgamation agreement (the “Amalgamation Agreement“) with CannCentral Inc. (“CannCentral“), a corporation existing under the laws of the Province of Ontario, which outlines the general terms and conditions pursuant to which IntellaEquity and CannCentral would be willing to complete a transaction that will result in a reverse take-over of the Corporation by the shareholders of CannCentral (the “Transaction“). Pursuant to the terms of the Amalgamation Agreement, IntellaEquity, CannCentral and Paragon Blockchain Inc. (“SubCo“), a wholly owned subsidiary of the Corporation will complete a business combination by way of a three-cornered amalgamation under the Business Corporations Act (Ontario). Under the terms of the Amalgamation Agreement CannCentral will amalgamate with SubCo and will carry on the existing business of CannCentral as a wholly owned operating subsidiary of IntellaEquity. The Amalgamation Agreement was negotiated at arm’s length and is effective as of July 26, 2019.

The Transaction is subject to requisite regulatory approval, including the approval of the Canadian Stock Exchange (the “CSE“) and standard closing conditions, including the completion of due diligence investigations to the satisfaction of each of IntellaEquity and CannCentral, as well as the conditions described below.

Since the Transaction will constitute a reverse take-over of IntellaEquity and a change of business from a “investment issuer” to an “industrial issuer”, the Corporation is required to obtain shareholder approval for the Transaction, which it will seek at a special shareholders’ meeting on August 27, 2019 (the “Meeting”). At the Meeting, IntellaEquity will also seek shareholder approval for, among other things, the election of new directors of the Corporation, the continuation of the Corporation from the State of Delaware to the Province of Ontario, changing the name of the Corporation from IntellaEquity Inc. to CannCentral Inc., and a sale of certain assets of the Corporation.

Trading in the common shares of the Corporation is presently halted. It is unlikely that the common shares of IntellaEquity will resume trading until the Transaction is completed and approved by the CSE.

Conditions to Transaction

Prior to completion of the Transaction (and as conditions of closing):

  • IntellaEquity and CannCentral will obtain the requisite shareholder approvals for the Transaction and any ancillary matters contemplated in the Amalgamation Agreement.
  • All requisite regulatory approvals relating to the Transaction, including, without limitation, CSE approval, will have been obtained.
  • IntellaEquity shall have obtained the consents and waivers contemplated in the Amalgamation Agreement.
  • There shall not be in force any order or decree restraining or enjoining the consummation of the transactions contemplated by the Amalgamation Agreement.
  • None of the consents, orders, regulations or approvals contemplated in the Amalgamation Agreement shall contain terms or conditions or require undertakings or security deemed unsatisfactory or unacceptable by the parties to the Amalgamation Agreement.

The Proposed Transaction

Pre-Closing Capitalization of IntellaEquity

As of the date hereof, IntellaEquity has 25,629,564 common shares (the “IntellaEquity Shares“) issued and outstanding and securities exercisable or exchangeable for, or convertible into, or other rights to acquire, an aggregate of 2,250,000 IntellaEquity Shares at exercise prices ranging from $0.05 per IntellaEquity Share to $1.00 per IntellaEquity Share.

Pre-Closing Capitalization of CannCentral

As of the date hereof, CannCentral has 342,500,000 common shares (the “CannCentral Shares” issued and outstanding and securities exercisable or exchangeable for, or convertible into, or other rights to acquire, an aggregate of 117,500,000 CannCentral Shares at an exercise price of $0.10 per CannCentral Share (the “CannCentral Warrants“).

Terms of the Transaction

IntellaEquity proposes to acquire all of the CannCentral Shares pursuant to the terms of the Amalgamation Agreement. It is expected that each shareholder of CannCentral (the “CannCentral Shareholder“) will receive one (1) IntellaEquity Share for each CannCentral Share held (the “Exchange Ratio“) resulting in the IntellaEquity Shareholders holding approximately 7% of the common shares of the combined entity (the “Resulting Issuer“) and the former CannCentral Shareholders holding approximately 93% of the common shares of the Resulting Issuer upon completion of the Transaction (immediately prior to giving effect to the Offering, as such term is defined below). In addition, IntellaEquity will also acquire all of the CannCentral Warrants on the same Exchange Ratio in exchange for the issuance of common share purchase warrants of the Corporation on the same terms and conditions as the CannCentral Warrants.

About CannCentral

CannCentral is an Ontario company. CannCentral seeks to become a leading information platform for the cannabis industry. Using in part its proprietary technology, CannCentral will look to provide cannabis consumers with the information necessary to make informed purchasing and lifestyle decisions with respect to cannabis products. CannCentral seeks to accomplish this through: (1) information of the variety of different cannabis strains and cannabis derivative products; (2) community-driven reviews of the variety of different cannabis strains and cannabis derivative products; (3) information on geographically segmented dispensaries and available product offerings; (4) daily updates to industry information and relevant news. The platform also provides user feedback and reviews on products, and aggregates user data to inform businesses on trends and purchasing decisions. Utilizing consumer traffic and data analytics, CannCentral seeks to generate revenue through a variety of different channels.

Financial Information Concerning CannCentral

For the year ended May 31, 2019, CannCentral had total assets of $2,240,077 and total liabilities of $41,727. As of May 31, 2019, CannCentral had working capital of $2,198,350.

CannCentral Private Placement

Prior to the closing of the Transaction, CannCentral intends to raise capital through a private placement of up to 50 million units (the “CannCentral Units“) at an price of $0.05 per CannCentral Unit aggregate proceeds of $2,500,000 (the “CannCentral Private Placement“). Each CannCentral Unit shall be comprised of one (1) CannCentral Share and one (1) common share purchase warrant (a “CannCentral Warrant“).

Each CannCentral Warrant shall entitle the holder thereof to purchase one additional CannCentral Share at an exercise price of $0.30 at any time up to 36 months from date of issuance. The securities issuable pursuant to the CannCentral Private Placement will be exchanged into IntellaEquity Shares and common share purchase warrants on the same Exchange Ratio.

The net proceeds of the CannCentral Private Placement will be used for general operating purposes.

Insiders, Officers and Board of Directors of the Resulting Issuer

Upon completion of the Transaction, it is anticipated that the board of directors of the Resulting Issuer shall be comprised of: Brian Kalish, Larry Latowsky, Gil Steinfield and Dr. Scott Wilson. It is anticipated that additional directors will be added to the board of directors of the Resulting Issuer. In addition, it is expected that the officers of the Resulting Issuer shall be Brian Kalish (Chief Executive Officer), Stephen Gledhill (Chief Financial Officer), IgorKostioutchenko (Controller), Anton Tikhonirov (Senior Vice President, Technology and Architecture) and Jessica Martin (Vice President, Investor Relations and Communications).

The following sets outs the names and backgrounds of all persons who are expected to be considered insiders of the Resulting Issuer.

Brian Kalish, Chief Executive Officer and Director

In 1999, Mr. Kalish founded the first interactive point of purchase retail media. He later went on to co-direct the acquisition and re-development of the Toronto Argonauts Football Club of the Canadian Football League in 2003. Mr. Kalish was a Director and the CEO of Gemoscan Canada, Inc. a vertically integrated healthcare company which he reorganized and led through a series of capitalizations and public listings. Gemoscan was the first company to have commercialized a naturopathic service at retail pharmacy in North America. Earlier, Mr. Kalish was a member of the turn-around team at KIK Corporation (now KIK Custom Products) a leading private label CPG producer. Most recently, he was a founder, Director and President of specialty finance companies focusing on Factoring and Asset Based Lending.

Larry Latowsky, Director

Mr. Latowsky brings decades of experience in the worlds of retail, technology and media to CannCentral. He is currently the Chairman and CEO of Top Drug Corp and Epic Sales Limited. Prior to this Mr. Latowsky was the Interim CEO and Chairman of the Board of Well.ca before its sale to McKesson Corporation. Well.ca focuses on delivering over 40,000-curated health and beauty care products, thousands of peer reviews, and Canada’s largest assortment of green and natural brands to consumers. Before directing Well.ca, Mr. Latowsky was the CEO of Katz Group Canada/Rexall Pharmaplus from 2010-2014 and Drug Trading Company from 2004-2014, which provides independent or franchise pharmacy banner programs for IDA, Guardian, and Medicine Shoppe drug stores. Drug Trading Company also incorporated the businesses of ProPharm Technology and DC Labs. Mr. LatowskyLatowsky received his Bachelor of Arts from York University and is a graduate of the University of Toronto’s Rotman School of Business and Institute of Corporate Directors. He previously served on the board of the Retail Council of Canada, Electronic Commerce Council of Canada, and the Canadian Association of Chain Drug Stores.

Gil Steinfeld, Director

Mr. Steinfeld has over 20 years’ experience as a marketing executive and online marketing consultant to the top online gaming brands. Mr. Steinfeld oversaw top level Canadian and U.S marketing strategies for PartyGaming Plc, and World Poker tour in the areas of online and traditional media. He was the founding Director of Marketing at Microgaming where he helped grow the company from 20 to over 1000 employees.

Dr. Scott Wilson, Director

Dr. Wilson is a passionate clinician, a serial healthcare entrepreneur, and a board-certified Doctor of Chiropractic in both Canada and the USA with over 25 years of experience treating patients. Dr. Wilson is the Founder & Chairman of PhysiomedTM, one of Canada’s largest franchised networks of interdisciplinary healthcare clinics, with over 30 clinics in Ontario and British Columbia. He has also founded or supported numerous other healthcare focused companies. Dr. Wilson has had speaking engagements alongside Tony Robbins and is widely acknowledged to be a subject matter expert in the North American healthcare sector.

Stephen Gledhill, Chief Financial Officer

Mr. Gledhill is the founding member of Keshill Consulting Associates Inc., a boutique management consulting practice specializing in accounting, administrative and corporate secretarial services. Mr. Gledhill is also the Managing Director and founding member of RG Management services Inc. Mr. Gledhill has over 25 years of financial-control experience acting as CFO and Corporate Secretary for multiple publicly-traded companies, several of which he was instrumental in scaling-up and taking public. He currently serves as the CFO of Caracara Silver Inc, DelphX Capital Markets Inc and CO2 GRO Inc. Prior to RGMS, Mr. Gledhill served as SVP and CFO of Borealis Capital Corporation, and VP Finance of OMERS Realty Corporation. He is a Chartered Public Accountant and a Certified Management Accountant and holds a Bachelor of Math Degree from the University of Waterloo.

Igor Kostioutchenko, Controller

Mr. Kostioutchenko has extensive experience providing controllership services, applying IFRS, ASPE and U.S. GAAP frameworks, advising on restructuring, mergers, acquisitions and public market offerings, and conducting accounting investigations. Mr. Kostioutchenko graduated with distinction from the University of Toronto’s Rotman School of Management. He began his public accounting career with Deloitte LLP, he later moved to lead audit and special engagements with Collins Barrow Toronto LLP, now RSM Canada LLP. Subsequent to his tenure at Collins Barrow Toronto LLP, Mr. Kostioutchenko co-founded Kostioutchenko & Patel, CPAs, Professional Corporation, an affiliate under Abacus Group, where he now serves as Partner in the assurance and advisory practice.

Anton Tikhomirov, Senior Vice President, Technology and Architecture

Mr. Tikhomirov has over fifteen years of experience in digital technologies, with a specialization in e-Commerce constructs. His unique approach to systems allowed him to establish a chain of e-Commerce platforms in 2008 which, within two years generated over 1 million unique visitors per month. Mr. Tikhomirov’s ability to develop strategic plans and execute against them allowed him to open a full-service digital agency in 2016 which currently serves nearly 40 clients across Canada and the US.

Jessica Martin, Vice President Investor Relations and Communications

Ms. Martin is a seasoned communications expert with nearly 20 years of investor, government and media relations expertise. Most recently, as VP of Public Relations and Regulatory Affairs for Invictus MD, she negotiated some of the first government contracts for licensed cannabis producers. Previously Ms. Martin was a spokesperson for Toronto Hydro, Press Secretary and Senior Communications Advisor to the Premier of Ontario and Ontario’s Minister of Finance. Earlier she worked as a research analyst at Queen’s Park and as a Floor Director at CityTV in Toronto. She is a graduate of the McMaster-Syracuse Master of Communications Management (MCM) program.

Additional Information

All information contained in this news release with respect to IntellaEquity and CannCentral was supplied by the parties respectively, for inclusion herein, and each party and its directors and officers have relied on the other party for any information concerning the other party.

Investors are cautioned that, except as disclosed in the management information circular to be prepared in connection with the Transaction, any information released or received with respect to the Transaction may not be accurate or complete and should not be relied upon.

For further information please contact:

CannCentral Inc.:

Brian Kalish, CEO
Email: [email protected]

IntellaEquity Inc.:

Allen Lone, President and CEO
Email: [email protected]

Intellaequity signs LOI to acquire CannCentral $IEQ.ca $SENS.ca $CGC $ACB $APH $CRON.ca $HEXO.ca $TRST.ca $OGI.ca $TORR.ca $FA.ca $WEED.ca

Posted by AGORACOM at 9:27 AM on Monday, May 27th, 2019
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  • Entering the Cannabis Industry utilizing e-commerce/technology in the marketing and sale of cannabis and cannabis-related products
  • CannCentral is a private company aimed at becoming the planet’s leading lifestyle influencing digital publisher and e-commerce platform for all things cannabis
  • The current shareholders of Intellaequity will own 10 per cent of the issued and outstanding shares of the resulting company
  • CannCentral will own the remaining 90 per cent of the shares

For the past several months, Intellaequity Inc. has undertaken a process whereby it evaluated opportunities in the cannabis industry. One promising opportunity that presented itself was in the area of utilizing e-commerce/technology in the marketing and sale of cannabis and cannabis-related products.

As a result of these efforts, the corporation is pleased to announce that it has entered into a non-binding letter of intent, dated May 14, 2019, with CannCentral Inc., an arm’s-length party incorporated pursuant to the laws of the Province of Ontario. Pursuant to the terms of the LOI, Intellaequity will acquire all of the issued and outstanding securities of CannCentral. As a result of the proposed acquisition, the current shareholders of Intellaequity will own 10 per cent of the issued and outstanding shares of the resulting company and the shareholders of CannCentral will own the remaining 90 per cent of the shares. The proposed acquisition will be completed through a three-cornered amalgamation between Intellaequity, a wholly owned subsidiary of the corporation and CannCentral.

The closing of the proposed acquisition is subject to, among things, the successful completion of the corporation’s due diligence review of CannCentral and the execution of an amalgamation exchange agreement between the corporation, a wholly owned subsidiary of the corporation and CannCentral. The entering into of the amalgamation agreement will be considered a fundamental change under Policy 8 of the Canadian Securities Exchange and, as such, will subject to all of the requirements of Policy 8 including, but not limited to, CSE and shareholder approval.

About CannCentral Inc.

Led by seasoned professionals with extensive media, technology and capital markets experience, CannCentral is positioned to become the planet’s leading lifestyle influencing digital publisher and e-commerce platform for all things cannabis.

Award-winning content producers, thought-provoking editorial and crave-worthy design mix with CannCentral’s proprietary technology creating CannCentral, the leading lifestyle destination channel for those influencing culture, travel, food and arts. Expert data on strains, origins, breeds and terroirs, products and repositories combined with dynamic premium news, curated influencer lifestyle content and a matchless digital experience that geolocates users with global dispensaries, lounges and salons will cement CannCentral as the authority on knowledge, products and insight for cannabis enthusiasts, patients and investors across the globe.

Through the CannCentral website, CannCentral anticipates generating revenue through traditional and emerging advertising models to achieve organic growth. The company will be targeting complementary publishers to consolidate portions of the fragmented global media landscape, resulting in accretive earnings and growth.

The CannCentral website is designed to bring knowledge and insight to cannabis users, patients and enthusiasts across the globe. The website will be free to use for all lifestyle enthusiast, patients and investors and will be available in English, German, French and Spanish. The CannCentral website will provide cannabis enthusiasts, patients and investors with on-line resources and functionality including but not limited to:

  • Official strain library;
  • Cannabis dispensary directory and reviews, matched to user preferences;
  • Cannabis products directory, reviews and purchase fulfilment;
  • Cannabis business and legislative news;
  • Cannabis fact checker;
  • Loyalty programs providing continuing incentives for engagement.

About Intellaequity Inc.

Intellaequity is a publicly traded company; it is a diversified investment and venture capital firm focused on providing investors with long-term capital growth by investing in a portfolio of undervalued companies and assets. The investment portfolio may comprise securities of both public and private issuers primarily in technology, artificial intelligence, blockchain and may also include investments in certain other sectors, including water, green energy and alternative energy.

#Digital Ad Spend Reaches an All-Time High of $88 Billion in 2017, With #Mobile Upswing Unabated, Accounting for 57% of Revenue – $GOOD.ca

Posted by AGORACOM-JC at 2:24 PM on Monday, June 18th, 2018
  • Total U.S. digital ad spend reached a record-setting $88 billion last year
  • Represents a 21 percent uptick over the previous year at $72.5 billion, and marks the first time in this report that digital ad revenues have overtaken television (broadcast and cable combined)

Mobile Advertising Hits Landmark $49.9 Billion, While Digital Video Climbs to a Record $11.9 Billion, According to 2017 IAB Internet Advertising Revenue Report

NEW YORK, NY (May 10, 2018) —Total U.S. digital ad spend reached a record-setting $88 billion last year, according to the latest IAB Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB), and prepared by PwC US.  This represents a 21 percent uptick over the previous year at $72.5 billion, and marks the first time in this report that digital ad revenues have overtaken television (broadcast and cable combined).

Mobile built on its momentum from 2016, when it first took more than half of total revenues—claiming an even bigger slice of the pie in 2017 at 57 percent. Spend on mobile rose from $36.6 billion in 2016 to $49.9 billion in 2017, marking a 36 percent increase year-over-year.

Other highlights from the report include:

  • Digital video hit a record $11.9 billion in 2017, a 33 percent year-over-year increase from $8.9 billion in 2016
  • On mobile devices, video revenue surged by 54 percent to $6.2 billion, representing the first time that mobile video revenues have surpassed desktop video
  • Social media advertising commanded $22.2 billion last year, rising 36 percent over $16.3 billion in 2016
  • Search revenues reached nearly $40.6 billion in 2017, up 18 percent from $34.6 billion in 2016
  • Banner advertising is up 23 percent to $27.5 billion, 67 percent of which is derived from mobile banners.
  • Digital audio, measured for the second time in a full-year report, is up 39 percent to $1.6 billion from $1.1 billion in 2016

“Consumers are increasingly spending a tremendous amount of time with interactive screens and content – from mobile to desktop and audio to OTT – and brands are in lockstep with a growing commitment to digital ad buys,” said Randall Rothenberg, CEO, IAB. “Mobile captured more than half of the total digital ad spend last year and we can easily expect that share to continue to climb. Video also saw significant growth. That is no surprise—especially after seeing buyers clamoring to get into last week’s NewFronts presentations in New York.”

“Smartphones and tablets have become indispensable tools in the hands of consumers, from the moment they wake up to right before they go to sleep,” said Anna Bager, Executive Vice President, Industry Initiatives, IAB. “A double digit uptick in spend on mobile video is testament to both the pull of mobile and consumer’s never-ending demand for sight, sound, and motion—even while on-the-go. In addition, brands are embracing digital audio at a fast clip, recognizing the power of this burgeoning medium.”

“Digital advertising revenues have been steadily rising for several years and buyers continue to increase their investment,” said David Silverman, Partner, PwC US. “From mobile to video, consumers are constantly turning to digital, whether for information, entertainment, shopping, sharing, or more.”

IAB Full Year Report- Comparison of 2017 and 2016 Data (in millions)

 

Revenue (Ad Forms) Full Year 2016 Full Year 2017
% $ % $
Search (Mobile and Desktop) 47.7% $34,575 46.2% $40,630
Banner  (Mobile and Desktop) 30.7% $22,288 31.2% $27,491
      Sponsorships 1.0% $722 0.9% $824
      Rich Media 2.8% $2,011 2.9% $2,509
      Ad banners / display ads 27.0% $19,554 27.4% $24,158
Digital Video Commercials  (Mobile and Desktop) 12.3% $8,926 13.5% $11,863
Other  (Mobile and Desktop) 9.3% $6,732 9.1% $8,023
      Classifieds and Directories 4.2% $3,018 3.8% $3,354
      Lead Generation 3.4% $2,497 3.4% $2,953
      Audio 1.6% $1,130 1.8% $1,574
      Other (Mobile Other) 0.1% $86 0.2% $142
Total 100% $72,521 100% $88,007

 

Revenue (Desktop v Mobile) Full Year 2016 Full Year 2017
% $ % $
Desktop 49.5% $35,881 43.3% $38,105
Mobile 50.5% $36,641 56.7% $49,902
Total 100% $72,521 100% $88,007

 

Revenue (Pricing Models) Full Year 2016 Full Year 2017
% $ % $
Search (Mobile and Desktop) 34.6% $25,085 33.9% $29,794
Banner  (Mobile and Desktop) 64.0% $46,432 62.3% $54,813
Hybrid 1.4% $1,004 3.9% $3,400
Total 100% $72,521 100% $88,007

The following chart highlights quarterly ad revenue since IAB began measuring it in 1996; dollar figures are rounded.

IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC. The Q4 2017 revenue is estimated based upon a representative sample of the overall survey respondents. The results are considered a reasonable measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertising on the internet. The survey includes data concerning online advertising revenues from web sites, commercial online services, free email providers, and all other companies selling online advertising.

The full report is issued twice yearly for full and half-year data, and top-line quarterly estimates are issued for the first and third quarters. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information. Past reports are available at www.iab.com/adrevenuereport.

About PwC US
At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 158 countries with more than 236,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com.

©2018 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.

About IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, it develops technical standards and best practices. IAB and the IAB Education Foundation are committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a San Francisco office.

IAB Media Contact 
Laura Goldberg
347.683.1859
[email protected]

PwC Media Contact
Carey Bodenheimer
213.392.9684
[email protected]

Source: https://www.iab.com/news/digital-ad-spend-reaches-all-time-high-88-billion-2017-mobile-upswing-unabated-accounting-57-revenue/