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#Esports Is The Next Biggest Frontier In Influencer Marketing $GMBL $ATVI $TTWO $GAME $EPY.ca $TCEHF

Posted by AGORACOM-JC at 10:30 AM on Friday, June 29th, 2018

Nicolas Miachon is CMO of Upfluence, an influencer marketing software that helps brands to tell their stories.

 Nicolas Miachon , Forbes Councils

  • Whether you’re ready or not, competitive gaming is disrupting entertainment as we know it. Very soon you might find yourself betting on matches in Vegas, rooting for your country’s esports team during the Olympics or sending your kid to college with an esports scholarship.
  • The reality is, esports is everywhere. As a marketer, it would be crazy not to embrace it

Giant social networks, multimillion-dollar prizes, international audiences: Welcome to the world of esports.

Whether you’re ready or not, competitive gaming is disrupting entertainment as we know it. Very soon you might find yourself betting on matches in Vegas, rooting for your country’s esports team during the Olympics or sending your kid to college with an esports scholarship. The reality is, esports is everywhere. As a marketer, it would be crazy not to embrace it.

Not convinced yet? Let’s talk numbers.

In 2017, the esports industry raked in nearly 500 million dollars. As it continues to grow more than 40% year over year, the industry is destined to become a $1.7 billion market by 2021.

With an audience of over 300 million people, viewership of streaming sites like Amazon’s Twitch have surpassed popular news sources such as CNN, and according to one study, more unique viewers watched “Gaming video content” than HBO, Netflix, ESPN and Hulu combined in 2017.

The Intel Extreme Masters of 2017 (in Katowice, Poland) was viewed by 46 million people. To put that into perspective, the audience turnout was twice as large as the most recent NBA finals.

Who is watching esports, though? Demographically, the esports audience is mostly male aged from 13-40, making them one of the hardest marketing segments to address. They are also quite international, with Asia, North America and Europe constituting the biggest shares of the market.

How does the esports economy actually work?

The esports ecosystem consists of six major actors: game publishers, teams, players, fans, sponsors and investors. Players become professional when they join teams and play in tournaments organized by game publishers or third parties. These events, both offline and online, attract brand sponsors. Investors range from major sports teams to celebrities and corporate moguls like Russia’s richest man, Alisher Usmanov.

While professional players can earn team salaries and tournament cash prizes, streaming is where most of the action happens for advertisers and consumers. Platforms such as Twitch and YouTube Gaming allow players (professional and amateur alike) to broadcast their game play online 24 hours a day, seven days a week. Fans flock to these livestreaming sites where they can watch their favorite streamer, learn strategy and be entertained. In a way, streaming is the social media of esports.

Streaming is a new influence market.

With new platforms come new influencers. As explored in a previous article, influencers play a crucial role in social media ecosystems, acting as fuel for the platforms by connecting brands and consumers. In this case, the phenomenon of streaming influencers is exploding in esports – so the arrival of sponsors cannot be far behind.

Who are these new influencers and how are they different from professional players? While streaming influencers aren’t necessarily as highly ranked as pros, they do have much larger followings on their streams. The poster child for Twitch fame would have to be Tyler “Ninja” Blevins. In March, he broke records, drawing in over 600,000-plus concurrent viewers during a live stream with Drake.

Unlike traditional social media influencers, who are not paid by the platforms they post on, popular esports players can actually make money on these sites via integrated ads, direct donations from audience members and paid subscription offers. In short, followers are paying to follow and it’s no small matter. In an interview from this year, Tyler Blevins reported earning $560,000 per month from his Twitch streaming. This is purely based on known revenue from paid subscribers — the actual amount could be twice that when donations sponsorships and Twitch Bits are taken into account.

The esports environment is clearly brimming with potential, but advertisers will need to adapt their sponsorship strategies for this unique market. Unlike other niches, streaming influencers are much more likely to be self-sufficient and thus picky about who they work with. What’s more, professional players come as a team package, which is a barrier to smaller brands. So, how does one secure a partnership in esports?

Source: https://www.forbes.com/sites/forbescommunicationscouncil/2018/06/28/esports-is-the-next-biggest-frontier-in-influencer-marketing/#529b473a6d7b

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By 2022, Goldman Sachs $GS Thinks #Esports Will Have 300 Million Viewers Like the #NFL $GMBL $KUU.ca $ATVI $TTWO $GAME $EPY.ca $TCEHF

Posted by AGORACOM-JC at 9:49 AM on Wednesday, June 27th, 2018
  • Esports are the next big thing, Goldman Sachs thinks.
  • Goldman said it sees eSports surpassing Major League Baseball and National Hockey League viewership
  • According to data from NewZoo, an estimated 167 million people around the globe will watch eSports per month in 2018

In a report published Tuesday, Goldman said it sees eSports surpassing Major League Baseball and National Hockey League viewership. According to data from NewZoo, an estimated 167 million people around the globe will watch eSports per month in 2018.

“The immense popularity of survival-based games like Fortnite, growing prize pools for eSports tournaments, the rise of live-streaming, and improving infrastructure for pro leagues have all paved the way for eSports to reach 300 million viewers by 2022, on par with NFL leadership today,” said the note.

Goldman analysts also stated that they “believe that eSports viewership is moving more into the mainstream, which should support a 14% audience growth for the next five years, Recently, Epic Games announced that it would set aside $100 million in prize pool for the first year of Fortnite eSports tournaments, nearly the size of an entire eSports prize pool in 2017.”

The popularity of eSports is related to the increase of infrastructure within the world of eSports. “In 2017, Riot Games created the North American and EU League of Legends leagues, while in January of 2018, Blizzard launched the Overwatch League. We believe these leagues created the requisite infrastructure that will allow eSports to finally start to close the demonetization gap relative to other established sports leagues.”

Activision Blizzard Inc. (ATVI – Get Report) popular Overwatch league’s playoffs attracted over five million viewers. The company signed a $90 million deal with Twitch for streaming.

In July, the Overwatch League Grand Finals will take place at the Barclays Center in Brooklyn, New York on July 27-28. The event is the largest eSports event to happen. Within two weeks, fans had sold-out the 20,000 person stadium.

Goldman analysts wrote, “we expect total eSports monetization will reach $3 billion by 2022.”

Companies like Tencent Holdings Ltd. (TCEHY) have invested heavily in online video platforms. Goldman largely credits Tencent—which invested $630 million in Doyu and $461 million in Huya, both Chinese online video platforms—for the increase in funding for eSports.

Tencent’s contributions helped bump up the amount funneled into eSports in 2018. “since 2013, there has been $3.3 billion of venture capital investment in eSports related start-ups. In 2018 year to date, we have already seen $1.4 billion of investments, a nearly 90% year-over-year increase from the total fudning in 2017.

NewZoo data suggests that there’s over 2.2 billion active gamers worldwide. So far, only 5% of the gamers are part of the audience of eSports, but the industry—as Goldman’s data suggests—is growing rapidly.

Source: https://www.thestreet.com/technology/fortnite-helped-broaden-esports-audience-goldman-sachs-says-14634562

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What It’s Like Wagering 400k On #Esports $GMBL $ATVI $TTWO $GAME $EPY.ca $TCEHF $Game.ca $EPY.ca

Posted by AGORACOM-JC at 9:51 AM on Friday, June 22nd, 2018

With seemingly everyone trying to stake their claim in the burgeoning esports market, one Ottawa native offers his insight on how he’s invested nearly $400,000 CAD betting on games you may never have even heard of.

It’s a classic gambler’s trope that a true degenerate (a term we’ve grown to use lovingly) will bet on anything. With sports betting working its way into nearly every conversation even tangentially related to sports these days, the time is now to give it a full send on that “KSI to knock out Logan Paul” bet before their celebrity boxing match this August.

If you didn’t already know that bets like this were out there, the short answer is, it’s 2018. You can wager on everything from the results of individual at bats of a Mets game in real time, to the birth weight of the next relevant celebrity baby. And as competitive professional gaming leagues — also known as esports — have developed, more and more gamblers have come out of the woodwork to bet on them. With Business Insider conservatively estimating that the esports gambling market is worth $900 million as it stands in 2018, and Eilers & Krejcik Gaming estimating that value to double by 2020, unfortunately for the crotchety old folks in the comments of all of ESPN’s gaming-related Facebook posts, these contests are going to continue to be a topic of conversation.

One of the most recognizable Counterstrike players of all-time, KennyS, shows off his world famous AWP skills to secure a round win.It makes sense that with esports viewership rising, so has the commotion around betting on them. Many games have had a long history of gambling internally that should have told us that this was going to be a thing sooner rather than later. Most notably, Counterstrike players have been gambling skins (purely cosmetic art for in game weapons) since random skin rewards were introduced in 2013. What began as the developers simply trying to bolster the game’s community became a thriving digital black market with the rarest skins often being worth in excess of $25,000 while trading hands over roulette and dice game results. So yeah, it’s that serious.

If you’re into wagering on your videogames the old-fashioned way (if there is one), online books offer the traditional odds where bettors can put their money down on the results of matches (the moneyline or spread), like you’d expect to see offered for any of the major sports. Bettors can also throw their hat in the ring on prop bets like character picks, who’ll get the first kill, and other game-specific events. These prop bet options (bets not concerned with or affected by the outcome of the game) are often limited to more high-profile matches, but if you’re willing to risk it on one of the shadier internet books, generally someone will take your money on just about anything, not unlike any other sport.

An example of what bookmakers like Bovada have to offer for betting on esports matches, in this case, Counterstrike.For Marcus “sixf0ur” Shea, founder of esportsforecasts.com, this market is worth playing, evidenced by the fact that he’s wagered nearly $400,000 CAD on it over the past two years. Shea got his start in finance, and then managed to, for lack of a better word, parlay, our adoration for shows like American Idol, and more importantly, our love for gambling, into a newfound career. Luckily for all of us, I was able to pick his brain and get the full story.

It starts in 2011. After earning his Master’s in Mathematics from the University of Waterloo, he landed what to many would be the job of a lifetime working for The Bank of Montreal as a quantitative analyst on Bay St, AKA he was the guy double-fisting espresso on the trading floor while somehow also yelling into his flip-phone and angrily snapping it closed every ten minutes. Once he started to apply that same expertise to betting, he found himself engulfed in a hobby that would steadily inch it’s way toward a career.

After 5 years of working for The Bank of Montreal, pricing billions worth of assets everyday, it proved to be just as stressful as you could expect. Considering I hyperventilate at the thought of losing the modest amounts I’m used to betting, I’ll take his word on how stressful life was as a quant if he was willing to become a professional gambler to escape that stress.

He built a bankroll using a program he had developed to shop odds on American Idol results offered on various online sportsbooks, namely Betfair and Pinnacle, and find arbitrage bets, or bets where he could still make a profit after betting all possible outcomes due to odds discrepancies between the books. These discrepancies generally arise most commonly within less popular betting events where books are more likely to offer significantly varying odds, or simply make a mistake in setting the market price. A word to the wise, and this should go without saying, this is easier said than done. Even if we’re talking American Idol odds, there’s a reason the house does so well in the big picture. Looking into the action around American Idol really strengthens the case that Sanjaya being a finalist was an inside job, but I’m going to leave that be for now.

A screenshot from the popular arbitrage betting software RebelBettingWhen Betfair, a popular online sportsbook, closed the digital door on Canadian citizens after merging with Irish betting service Paddy Power in 2015, Shea needed to look for other options. Part of what makes esports betting so appealing is that many bettors, like Shea, still see it as a market with high edge potential (potential to beat the books betting on lines they may not put the proper time or expertise into setting accurately). It was the logical next step, oddly enough.

So, starting from a humble(ish) Excel spreadsheet model to help predict the outcome of DOTA 2 games, he began to shift his focus from finding surefire arbitrage bets, to bringing in as much esports results data as possible and betting according to conclusions he was able to draw from the trends defined in his model. Essentially, his model assigns each team a rating based on their performance history, compares that with the rating of their opponent, and offers bettors a percentage chance that Team A or Team B will win. While model betting still carries risk, modeling is designed to let you as a bettor know where the value bets are, and allow you to slowly build profit over time. Long story short, it’s definitely better than throwing darts at a dartboard and throwing some money around on those results.

After finding some much-needed success betting on DOTA with the help of the Reddit esports community, he expanded to a program of his own development that was capable of handling the raw results data from four more esports: League of Legends, Overwatch, Heroes of the Storm, and Counterstrike.

At this point in the story, Shea’s model looks something like this.In true Moneyball fashion, this is right about the time in the story where the house comes calling. But really, they did. You can’t make this shit up. In late 2016 Marco Blume, the President of Pinnacle, where he had been using for the bulk of his betting, reached out to Shea looking to talk shop about all things esports. According to Blume, esports were the fastest growing market in the world of sports betting, even overtaking hockey in terms of total volume wagered in their book, so it makes since they could stand to learn a thing or two from someone like Shea. But when they offered him what would essentially amount to an entry level position working in their sportsbook, he doubled down and rejected it, choosing to continue to be his own boss with Esportsforecasts. He might as well just return to Bay St. if now was the time to cash in all he’d worked for.

As for the model itself, look, I copied every math assignment I ever had to do in school, and I didn’t even bother to find the smart kids to copy them from. This is to say, none of it stuck. The intricacies of this model, or any other really for that matter, are lightyears beyond my comprehension. But, when there is a will (and money to be made) there is a way, so in talking with Marcus, combined with my research comparing the esportsforecasts.com model to other sports betting models, I was able to find that the key differences in betting esports as opposed to say, college football, can be attributed to their general increased volatility, and this creates a need for the model to be more malleable. Take a game like Counterstrike for example. The maps that the match will be played on aren’t decided until the pick/ban process that takes place right before each match. Teams perform better on some maps than others, prioritizing them in the pick phase, while banning maps the other team is known to perform well on. How this all shakes out can drastically change the outlook of the match, and this is what gives people like him time to react before the books can adjust their lines for live betting.

The esportsforecasts model projection from the Grand Finals of the 2017 International DOTA 2 tournamentWhile he can’t yet port in map picks in real time yet, he has left you the availability to do so at home and adjust your bets accordingly, hopefully allowing you to make value bets before the books can adjust their lines based on their projected performance of each team map to map. The model also makes similar adjustments for red vs blue side performance in League of Legends, first vs second pick performance in DOTA, etc, which are all facets an esports match bet that don’t really have a traditional sports analog. Esports sharps generally look to target these areas of volatility. The process of factoring these potential effects on the outcome of games is one he soon hopes to streamline, but for now bettors can foot the responsibility, or take to the Esportsforecasts Discord channel and see what other bettors following the model have to say.

But perhaps most importantly, Shea’s esports model is designed to rate the players on their own scale individually, in addition to generating team ratings. Esports contracts are fragile at best, to non-existent at worst, which leads to teams consistently dissolving and forming at a rate that drastically outpaces the four major sports, as well as a lot of expected turnover within a given roster. This, in combination with teams now carrying extra players on their roster more frequently, represents a need for the ability to quickly evaluate teams based on various lineups in order to find the value. So aside from the added wrinkle of giving a quantified take on who the best players around really are, rating the players individually also serves to stabilize the inherent volatility in Esports competition and isolate the bettor’s edge before the books adjust the lines. See a theme here?

One thing no model can account for however, is match fixing, a common problem bettors face when it comes to esports. Players are more easily convinced to throw matches given that the prize money on the table for winning tournaments, particularly smaller ones, often pales in comparison to what they could make throwing a game. In light of the recent Supreme Court decision allowing individual states the right to legalize sports gambling, expect to see the 18+ age restriction employed by most professional leagues become universal, as many have already raised concern that minors playing professionally could be seen as easy targets for match-fixers. Hopefully with rising prize pools, players won’t feel as though their hand is being forced and this eyesore on the community will be minimized, but fortunately for bettors, the books know that a match being fixed is a real possibility. Shea recalled multiple instances of Pinnacle in particular refunding/voiding bets he had placed on matches that had drawn suspicion. It’s like we’ve always said. Sportsbooks are nothing if not understanding!

By the time I got around to asking why he was posting all of this delicious content for us internet vultures to pick at for free instead of being in the business of selling picks, he replied swiftly, undoubtedly because he knew it was coming.

“Not yet.”

Betting north of $1,000 a night on esports based on his model’s projections has worked generally worked out for him, but even he doesn’t bet every series. Discipline and knowing value bets when he sees them is how he has turned his gambling from a hobby into a career he can rely on. Even still, Shea says hes looking to make some subtle improvements before rolling out a subscription service for some added risk-free income and return on his time investment. He does plans to leave a free version open to the public for the foreseeable future.

You can find Marcus on Twitter: @esportsforecast

Parker Goss is a senior correspondent for Grandstand Central, where he writes about gambling, gaming, and fan culture. You can follow him here.

Source: https://grandstandcentral.com/what-its-like-wagering-400k-on-esports-f93dc2afd427

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Nvidia $NVDA: #Esports To Catapult Growth $GMBL $KUU.ca $ATVI $TTWO $GAME $EPY.ca $TCEHF $Game.ca $EPY.ca

Posted by AGORACOM-JC at 10:49 AM on Thursday, June 21st, 2018
  • eSports is growing at an exceptional pace.
  • The advent of this gaming segment would boost sales for Nvidia
  • Besides, Nvidia’s GeForce Now would target users who don’t want to spend huge chunks of cash on industry-leading gaming hardware.
  • This is a win-win situation for Nvidia.

Nvidia (NVDA) has grown at an exceptional pace across all of its segments for many quarters now and its shares are up by about 75% over the past year alone. Interestingly, naysayers and some perma-bears have begun proclaiming of late that the chipmaker would enter a phase of consolidation over the course of 2018 but that’s not necessarily a done deal. There is reason to believe that the emergence of a new category within gaming, eSports, will act as a key growth driver for Nvidia in addition to AMD (AMD). Let’s take a closer look.

(Source: Bigstockphoto, Image license purchased by author)

The age of eSports

It seems like eSports is gaining traction at an impressive pace. Gamers would be familiar with the term but for those who are hearing it for the first time, eSports is basically gaming at a professional level and simultaneously streaming the gameplay (via Twitch, YouTube, TV channels etc.) for their audience.

The advent of eSports has no doubt morphed into a full-blown profession for gamers as they are now able to monetize their time, skills and gaming hardware. Additionally, it has also opened up various kinds of revenue streams for those organizing, hosting and powering these events.

Source: https://seekingalpha.com/article/4182933-nvidia-esports-catapult-growth

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Female Video Gamers Splashing the Cash Online $KUU.ca $GMBL #Esports #Egaming Egambling

Posted by AGORACOM-JC at 11:55 AM on Tuesday, June 19th, 2018
  • Number of female gamers active in the Chinese market grew 6 percent year-on-year to hit 264 million in 2017
  • Accounting for 45 percent of the total number in the country, according to a report by industry database Gamma Data Corp.

More and more female gamers in China are splashing their cash online, increasingly becoming a key driving force behind the world’s largest gaming market, according to a recent report.

The number of female gamers active in the Chinese market grew 6 percent year-on-year to hit 264 million in 2017, accounting for 45 percent of the total number in the country, according to a report by industry database Gamma Data Corp. The company predicted that number will grow steadily in the coming months, reaching 281 million this year.

The report said female gamers’ passion is set to create a market worth 56.84 billion yuan ($8.85 billion) by 2020, buoyed by mobile internet expansion, booming social media usage and major online game companies’ shift toward creating more games targeted at women.

The market is expected to reach to 49.93 billion yuan this year, compared with 43 billion yuan in 2017, the report said.

Kern Zhang, senior customer manager at mobile analytics firm App Annie in China, said the mobile internet boom has made it easier for producers to target female players’ needs and tastes.

“Unlike console-based games that usually require a long period of participation, mobile games are notably appealing to women as they are light, fun and particularly highlight their emotional demands,” Zhang said. “And the detailed game graphics activate players’ natural desire to share, especially their sharing of opinions on social networking sites.”

Gamma Data’s report said China’s mobile female gamers market was worth 26 billion yuan last year, contributing more than half of total sales revenue.

“It will still take some time to grow the market, and other similar mobile games can be expected to pop up in the near future,” Zhang said.

Seeing the new trend, a growing number of developers are already introducing games targeting women, and many have been reaping the benefits.

Love and the Producer, a mobile dating game developed by Paper Studio, based in Suzhou, Jiangsu province, has attracted a huge following among Chinese females in recent months. Given the role of female TV producers, the game allows users to date virtual boyfriends — four male protagonists with different professions and personalities.

Gamma Data reported that since its release last December to February this year, the game recorded more than 9.5 million downloads on Apple Inc’s iOS App Store and the Android app store in China.

Source: https://sputniknews.com/asia/201806071065172706-china-video-games-female-cash/

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G2’s new COO Peter Mucha: “I do believe that mobile #Esports is a massive opportunity space for the Esports industry.” $KUU.ca $GMBL

Posted by AGORACOM-JC at 3:33 PM on Friday, June 8th, 2018
  • G2’s new COO Peter Mucha: “I do believe that mobile #Esports is a massive opportunity space for the Esports industry.”
Jacob WolfESPN Staff Writer

G2 Esports has hired former Adidas and Activision executive Peter Mucha as its new chief operating officer, the team announced on Thursday.

Mucha joins an executive team led by G2 CEO Carlos “ocelote” Rodríguez Santiago, a former professional League of Legends player who founded Gamers2 (lately rebranded to G2) in 2014. Mucha takes the job that was previously held by Jamie Bach, who has transitioned into a general manager role with G2.

Prior to taking the G2 role, Mucha worked in various different European-focused jobs for Adidas, Activision and most recently, Microsoft. At Activision, he served as the vice president of publishing for its European arm, with a specific focus on Red Octane and LucasArts (which is owned by ESPN’s parent company, Disney.) Mucha worked at adidas for a total of 11 years, starting as an account manager and working his way up to be a managing director of Adidas Austria and then Adidas’s arm in the Netherlands after that.

By July 1, G2 will have to submit its application for a franchise spot in the League of Legends Championship Series. It first entered that league in Sep. 2015 after qualifying via a promotion tournament and since, it has been a top performer in the league; G2 holds a total of four League Championship Series trophies. But to retain the slot in the league, it will need to go through a vigorous application process that is likely to include applications from fellow esports teams, traditional sports team owners and large and successful business entities.

ESPN spoke with Mucha about how he got involved with G2, some of the challenges in European esports and the opportunities ahead for the company.

ESPN: How did you get connected with G2? What led to you ending up working there and taking on an executive leadership role?

Mucha: I’ve spent over 15 years in various leadership roles in the entertainment industry, so I know the gaming space and esports well. G2 was looking for the overall executive leadership experience I bring to the table, especially across the gaming, sports and entertainment industries. When I met Carlos about six months ago, we both immediately knew that we’d make a good team – and I was fascinated by G2’s massive growth over the past few years and their ambitious future plans. My experience working with blue chip companies was definitely helpful in landing this role, but what I think pulled the trigger on the decision was my startup experience. I’ve worked with multiple fast-growing, agile companies as they navigate their first massive breakthroughs. That’s where I feel G2 is right now – and I’m beyond excited to be a part of this journey alongside them.

ESPN: Given your background in sports apparel, how do you think companies like Adidas, Nike, Under Armour could push into esports?

Mucha: I think for big companies like these, a move into a completely new industry like esports takes time. We have seen a ton of big non-endemic brands and names entering the space, but those decisions aren’t made lightly. For brands that aren’t native to the space, understanding and really connecting with the esports fan will be critical – diving deep into the minds of how they think, make decisions, attach to and stay loyal to brands, will be the most important factors. For their entry into the market to be successful, consumer brands need to completely tailor their approach to this very specific, and tough to reach, demographic.

ESPN: We’ve heard concerns about some of these companies using their main athletic brands in esports in terms of hurting their brand image of “performance apparel.” Do you think branching off and creating subsidiaries (i.e. Hurley, Converse, etc.) would be a better idea to focus on gamers and esports?

Mucha: That’s an interesting strategy that can definitely work, the same way it has worked for OMEN by HP, or the ASUS ROG brand. I don’t see Nike or Under Armour stepping away from their hugely popular brands to introduce something new for the sake of keeping the “physical performance brand” image to their non-esports fans anytime soon — but they would need to create campaigns that are specifically targeted at the esports audience in order to be successful. It will be very interesting to see brands develop new strategies to reach esports fans in the coming 12 or so months – including other non-apparel brands. Tailoring your approach specifically to esports is the way to go with our fans, and it’s something I hope every non-endemic and endemic brand in the space will do.

ESPN: How involved have you been in the European League of Legends Championship Series application for G2? What will separate G2 from the other teams applying?

Mucha: This is a massively important project for G2, and we’re excited to explore the opportunities of securing a permanent slot in the EU LCS ecosystem. I am particularly excited to be working with G2 Esports during this process, but as this is only my fourth day on the job with the team, I haven’t been involved much yet.

ESPN: How do you think European esports teams can become profitable? What steps will you take with G2 to increase revenues?

Mucha: I see incredible opportunities for the industry — and G2 in particular — to grow their revenues. The lowest hanging fruit and the biggest opportunity we have is fully utilizing the data we have about our fans. There is no other industry in the world right now that has so much access to data about its fans and their demographics, and is able to use it to create assets, products and services that can become a great value add for everyone in the industry, and an independent revenue stream for the makers.

ESPN: What other opportunities do you believe are worth pursuing outside of LCS? Overwatch League?

Mucha: I’m don’t like to make predictions — I’m way too pragmatic and down-to-earth for that, but I do believe that mobile esports is a massive opportunity space for the esports industry. Just seeing the growth of this particular vertical within esports in the past 24 months has been mindblowing, and I hope that it will continue to grow. Meanwhile though, there’s still plenty of things in motion that need our immediate attention: professional circuits for the most popular esports titles are thriving, and the EU LCS in particular is on about to take a major step towards long-term stability with the implementation of the partnership model.

Source: http://www.espn.com/esports/story/_/id/23723176/do-believe-mobile-esports-massive-opportunity-space-esports-industry

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This 25-Year-Old Has #Nas And The #49ers Investing In High School #Esports $ATVI $TTWO $GAME $EPY.ca $TCEHF

Posted by AGORACOM-JC at 10:07 AM on Tuesday, June 5th, 2018
  • PlayVS, a startup developing software to formalize high school gaming competitions
  • By integrating with a select number of games,
    • PlayVS serves as an all-in-one online portal for students and administration
  • Growth has been fast since its founding last June
Matt Perez , Forbes Staff

Delane Parnell is the cofounder and CEO of PlayVS.

If there’s a constant in the flourishing world of esports, it’s that enthusiasm often outpaces the necessary infrastructure to match it. In particular, high school students and teachers who hope to participate in competitive gaming must self-organize without the structure of an official body.

Delane Parnell’s high school science teacher was someone who took it upon himself to organize a gaming club for students. He provided the equipment, he kept track of stats and even awarded trophies for the myriad of games they played. It was a way for students to come together and to participate in a hobby they all enjoyed. It was also a way for Parnell to stay out of trouble on the west side of Detroit where he grew up.

“I was super in love with that, and it was probably one of the highlights of my life,” says Parnell, now 25 years old. “I never made the connection until maybe last year that I was building that company.”

That company is PlayVS, a startup developing software to formalize high school gaming competitions. By integrating with a select number of games, PlayVS serves as an all-in-one online portal for students and administration. Matches are set and scheduled on the platform, player stats are tracked and collected, and wins and losses are auto-reported to prevent cheating.

Growth has been fast since its founding last June. By November, Parnell and his collaborators at the incubator Science struck up a partnership with the National Federation of State High School Associations (NFHS), which publishes the rules for most high school sports and performing arts activities across the United States. The organization was searching for around 18 months before finding the right fit in PlayVS. With the NFHS exclusively rolling out esports through its Web app, Parnell’s company can now reach 19,500 high schools and the many students who pine for an esports program that functions like an officially sanctioned sport.

“There are 8 million kids today that don’t participate in any sports, and there’s an opportunity for them to get engaged, develop an affinity for their school, to just be a part of something that’s bigger than themselves,” Parnell says.

The inaugural season starts this fall, with around 18 to 20 states set to participate, a starting base that encompasses about 5 million students. Two seasons make up a school year, with each regular season played across two months and leading into conference finals and a state championship. PlayVS is still mum on which games will be offered, though it’s working with publishers to sanction IPs within three genres: MOBAs, fighting games and sports games. Students will need to pay a $16 per month participation fee to register for the platform.

While PlayVS still needs to prove itself come this fall, it’s already earned some believers in high places. The startup this week announced it pulled in $15 million through a Series A funding round. Investors include the NFL’s San Francisco 49ers, NBA All-Star Baron Davis, LA Chargers Pro Bowler Russell Okung and rapper Nas. According to the company, it’s the third-largest Series A for a black founder.

Despite the young age of the company—and its founder and CEO—it was an eventful journey to this moment.

Listen to Delane Parnell discuss his startup PlayVS on our podcast, Overworld:

Parnell grew up in Detroit’s Jeffries Projects, a notoriously rough neighborhood. His father was murdered before he was born, and his older brother’s dad passed away from sickle cell soon after. Part of his childhood was spent living with a family friend, but when the city imploded the housing project, he moved back in with his single mother on the west side of Detroit. Hoping to keep him and his brother out of trouble, Parnell’s mother put them in school sports and got them summer jobs. While his brother worked at a meat-packing facility, he got a job at a cellphone store. The man in charge taught Parnell the ropes.

“Without him, I’m not sure I’d be here today,” Parnell says. “Taught me everything I know about business, about hard work, about empathy and leadership and management, and just took me under his wing.”

They were lessons Parnell quickly put to use. He went on to own three Metro PCS stores, then he helped start a car rental service that now has 16 locations in the Midwest and Southeast. Turning his eyes toward venture capital, he came to work with billionaire Dan Gilbert’s Rocket Fiber.

“I’ve always been a gamer, but I fell in love with esports throughout working with Dan,” Parnell says.

Despite some early goings in the industry, including selling the team Rush eSports to Team SoloMid, Parnell wasn’t able to find sustained success in esports. But through a long series of connections and fortunate coincidences, Parnell would find the key to eventually founding PlayVS. While at a friend’s SXSW party, Parnell was introduced to Science cofounder Peter Pham, who was the lone brave soul out on the dance floor.

“He mentioned he was really interested in building something in esports,” Pham says. “I had been obsessed with the space for a while and wanting to kind of find a team to help build something in that space.”

Considering esports will near billion-dollar revenues this year, and considering 72% of teens play videogames, the interest was warranted. It was just a matter of finding the right partner and deciding where attention should go, something that became obvious upon talking to Parnell.

“Esports sort of has this task—this mountain task—to become multigenerational,” Parnell says. “If a sport has a strong and a stable high school system, then that sport typically not only has staying power but it also lasts for multiple generations at the pro level.”

The industry lacks a system to readily usher in the next wave of athletes. It’s endemic at the collegiate level. Though universities are beginning to offer esports scholarships, they use unorthodox measures to recruit the kids. With a more formalized ladder, a clearer path exists.

The two continued speaking for a number of months, and Pham asked Parnell to make the move to Los Angeles. He was hesitant given the deep connections he’d made in the Detroit startup scene.

“I wanted to see that through, and I was pretty passionate about that and I still am,” Parnell says, “but I knew if I wanted to build a big company, and certainly a company in esports, location matters.”

Pham finally gave an ultimatum to move out to the West Coast. As soon as he got off the phone, Parnell decided to make the leap. He got out of his lease, took his car into the dealership, gave most of his belongings away, threw the rest in a U-Haul and headed across the country. Former pro player and now 100 Thieves team owner Matt “Nadeshot” Haag hooked him up with a place to stay, but everything happened so quick, Parnell never even saw his new apartment before shipping out.

“It was really a decision around, how bad do you want to do this,” Parnell says.

Since then, Parnell’s been under Pham’s wing as they build PlayVS. Already, they’ve pulled a national partnership and a $15 million funding round. Now it’s time to spend the summer prepping for its debut season this fall. But given how fast he moves, it’s no wonder Parnell’s already thinking of the future impact of PlayVS.

“I can’t wait to send hundreds of thousands of kids to college on esports scholarships in the future, keep kids off the street and out of gangs and, most importantly, help kids develop new friendships,” Parnell says. “I think there’s something to be said around the benefits of gaming and how gaming brings people together.”

Source: https://www.forbes.com/sites/mattperez/2018/06/04/this-25-year-old-has-nas-and-the-49ers-investing-in-high-school-esports/#48397a35777b

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#Esports Entertainment Group $GMBL Announces the Appointment of Geoff Bough as Strategic Advisor $ATVI $TTWO $GAME $EPY.ca $TCEHF

Posted by AGORACOM-JC at 7:39 AM on Tuesday, June 5th, 2018

Esports large

  • Announced the appointment of Mr. Geoff Bough of New York as Strategic Advisor
  • Mr. Bough has an extensive background in online gaming and both the esports and sports worlds
    • Since May 2017, Mr. Bough has been Vice President of Marketing and Partnerships at DRAFT, a subsidiary of Paddy Power Betfair plc

ST. MARY’S, Antigua, June 05, 2018 – Esports Entertainment Group, Inc. (OTCQB:GMBL) (or the “Company”), a licensed online gambling company with a specific focus on esports wagering and 18+ gaming, is pleased to announce the appointment of Mr. Geoff Bough of New York as Strategic Advisor. Mr. Bough has an extensive background in online gaming and both the esports and sports worlds.

Since May 2017, Mr. Bough has been Vice President of Marketing and Partnerships at DRAFT, a subsidiary of Paddy Power Betfair plc. Previously, from 2010 to 2016, Mr. Bough was Head of Business Development for FanDuel, Inc. Mr. Bough also serves as an advisor to FanAI, an artificial intelligence esports audience monetization platform based out of Santa Monica, CA and he has done consulting work for several major esports-focused companies, including Activision Blizzard.

Geoffrey Bough stated:

“With the combination of the huge growth in esports and the recent fall of the Professional and Amateur Sports Protection Act (PASPA), we’re in an exceptionally unique time period where Esports Entertainment Group can take advantage of what will be a burgeoning esports betting landscape. I look forward to helping Esports Entertainment Group make the most of this opportunity.”

Grant Johnson, CEO of Esports Entertainment Group, stated, “We are excited Geoff has joined our team. The timing of his appointment could not be better given the recent Supreme Court decision regarding online gambling in the United States. His insights and connections into the American esports wagering market will be of significant value to the Company now that the US market has opened up.”

This press release is available on our Online Investor Relations Community for shareholders and potential shareholders to ask questions, receive answers and collaborate with management in a fully moderated forum at https://agoracom.com/ir/EsportsEntertainmentGroup

Redchip investor relations Esports Entertainment Group Investor Page:
http://www.gmblinfo.com

About Esports Entertainment Group

Esports Entertainment Group Inc. is a licensed online gambling company with a specific focus on esports wagering and 18+ gaming. Esports Entertainment offers bet exchange style wagering on esports events in a licensed, regulated and secure platform to the global esports audience, currently excluding the US and EU. In addition, Esports Entertainment intends to offer users from around the world the ability to participate in multi-player mobile and PC video game tournaments for cash prizes. Esports Entertainment is led by a team of industry professionals and technical experts from the online gambling and the video game industries, and esports. The Company holds licenses to conduct online gambling and 18+ gaming on a global basis, currently excluding the US and EU, in Curacao, Kingdom of the Netherlands and the Kahnawake Gaming Commission in Canada. The Company maintains offices in Antigua, Curacao and Warsaw, Poland. Esports Entertainment common stock is listed on the OTCQB under the symbol GMBL.  For more information visit www.esportsentertainmentgroup.com.

FORWARD-LOOKING STATEMENTS
The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

Contact:

Corporate Finance
1-268-562-9111
[email protected]

Media & Investor Relations Inquiries
AGORACOM
[email protected]
http://agoracom.com/ir/eSportsEntertainmentGroup

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As pro gaming takes off, so do #Esports careers $GMBL $ATVI $TTWO $GAME $EPY.ca $TCEHF

Posted by AGORACOM-JC at 3:02 PM on Monday, May 28th, 2018
Dean Takahashi@deantak May 28, 2018 7:15 AM

Above: Arnold Hur (left) and Justin Choy of Gen.G.

Not all of us can make a living as professional gamers in the Overwatch League. But Justin Choy’s gig may be the next best thing. He’s the content marketing manager in charge of videos and social media for Gen.G, the esports organization that operates multiple teams — such as the Seoul Dynasty, one of the franchises in Activision Blizzard’s new Overwatch League.

It’s the kind of job that didn’t exist a generation ago, and the 28-year-old Choy is one of the few people who could do something like this, according to his boss, Arnold Hur, chief growth officer at Gen.G, which was formerly known as KSV eSports. As esports grows from $906 million in 2018 to $1.65 billion by 2021 (according to market researcher Newzoo), new kinds of jobs are being born in its ecosystem.

I think of it as the Leisure Economy, where we all will eventually get paid to play games. Besides people like Choy and Hur, the Leisure Economy already includes people like esports athletes, cosplayers, influencers, YouTubers, livestreamers, shoutcasters, and modders. There’s a broader group of accountants, lawyers, and other professionals who work for esports and game companies, and they’re also using their knowledge of games to prosper. The parents of these people probably cursed their obsession with video games, but that obsession has paid off handsomely for those who use it to become celebrities in our attention-based society.

Above: A Seoul Dynasty fan cheers on his team in the Overwatch League

People like Choy are still a rare group. Hur said it hasn’t been easy scouting for people in Los Angeles — the epicenter of esports, or playing games for money — who have the combination of skills that Choy has: online video skills, social media savvy, and a deep interest in games and esports. These weren’t the kinds of skills that Choy could pick up in college.

Rather, he developed the skills based on his own passions. Before he took the job at Gen.G, Choy was an online game fan and music-marketing expert. He is now in charge of managing a team of videographers and editors who shoot video footage of the Seoul Dynasty team. Their job is to capture amazing, cool, or funny gameplay and lifestyle videos of the pro gamers. They edit them down into snippets, share them on social media, and hope that they go viral.

“My job is less about video editing and more ideation on content pieces that will go viral,” said Choy in an interview with GamesBeat. “We try to tell the story of the team.”

For Gen.G, it’s all about generating a new revenue stream. Every week, the Seoul Dynasty plays competitive esports tournaments for the Overwatch League, which draws millions of views every week. Those viewers are mostly millennials who have a lot of disposable income but aren’t easy to find on traditional media channels, such as television.

Above: Justin Choy of Gen.G is 28 and is the content marketing manager for the Seoul Dynasty team.

Image Credit: Dean Takahashi

Nielsen recently compared the esports demographic — about 70 percent male, ages 13 to 40 — to soccer fans, and it said they are “irresistible” to brand advertisers. But they’re hard for advertisers to target, as they only watch about four hours of TV per week. They spend twice as much time playing games.

But esports is still looking for its big revenue stream. Players, team owners, game publishers, investors, venues, and startups alike are looking for revenue from sponsorships, merchandise sales, media rights fees, game-publisher fees, advertising, and ticket sales. And if they can accumulate enough of an audience — one of the goals that Hur and Choy have been hired to make happen — the revenues will likely come.

“With traditional sports, an average fan spends about $50 per year,” Kent Wakeford, cofounder of Gen.G, said during a fireside chat at the GamesBeat Summit in Mill Valley, California, today. “With esports, it’s an average of $5. There’s this big gap, and if you can come in and close it. It’s this 10x opportunity.”

Above: KSV’s Seoul Dynasty Overwatch team.

Image Credit: KSV

The video crew captures film in mini-documentary style so that fans can see what it’s like to be a competitive gamer at the highest level. The five-member starting squad plays every day at a team house, but they consume so much bandwidth that Choy can’t upload videos from the house. They go through roughly a terabyte of data in a week. And yes, they spend a lot of their time uploading and editing. That’s because they have to go through that sea of data and whittle it down to digestible bites.

Choy disperses the video team to their home locations, and they upload video to the cloud so that he can review it. Then, he offers his editing tips for finding the funniest videos and directs the video editors to chop down and edit the videos for publication. Once everything’s done, the team uploads the video to the social media sites, and Choy shares it as widely as possible on YouTube, Twitter, Facebook, Twitch, and Instagram.

The social media sites can magnify the awareness and influence of the team at relatively little cost. SuperData estimated that Twitch had more than 666 million viewers in 2017, more than Netflix or HBO.

The videos feature in-game coverage, lifestyle features on the players, matches, and match previews. The idea is to get fans exposed to the behind-the-scenes views of the players and their personalities.

Above: Seoul Dynasty is a new Overwatch League team.

Image Credit: KSV Esports

“We try not to make it like reality TV, so it is as organic as possible, and the players are comfortable,” Choy said. “The common view is the players tend to be hermits. We need to tap into the personality that the internal staff knows that they have. They are funny and can spark up the room, and you need the right videographer to do that.”

It may seem like a bizarre subculture, but Choy was already part of it. Finding people like that with the talent to bring great attention to the sport is difficult, Hur said.

“There are a lot of people who say they love esports, but the rest of the resume has nothing,” Hur said. “For things like handling Twitch payments, there is almost zero experience in this field. It’s a huge challenge hiring people. We look for people who are good at what they are do and are super passionate. In L.A., there are talented video editors, but do they know what to show the audience? They aren’t teaching people how to do this in school.”

It helps that Hur speaks Korean, and Choy speaks some as well, as all of the star players are Korean on the team. South Korea is known as the birthplace of esports, and it’s the rare place where esports players are known as media superstars. The Overwatch League’s player base is about 40 percent Korean.

The videographers shoot the team in their own team house where they practice. Those videographers have to be in sync with the team on an emotional level, as they don’t want to air videos that make the team members upset and throw them off their game.

If the videos are captured while the players are speaking Korean, then the team has to write subtitles. Multitasking is a valuable skill. The pay could start at $50,000 for good editors, and then, it ramps up from there.

Choy tries to capture what the team is really like, and his gamer background helps with that. He has also applied his music background, getting the players to put out their own playlists for gaming music on Spotify.

Above: Arnold Hur (left) and Justin Choy of Gen.G.

Image Credit: Dean Takahashi

“I understand the struggle where they start out low, grind through it to make it to the pros,” he said. “It’s not all about making a direct return on video investments. I want to make engaging content that the fans can connect with and show a different side of the players that the fans don’t see.”

Choy is part of a team that has about seven full-time and part-time people. There are other jobs coming. Gen.G is building an esports center in Seoul, and it is looking for people like interior designers, and it will likely have to figure out how to shoot videos of its other esports teams as well.

“Every big game or intellectual property will [need] its own social media manager and production team,” Hur said.

Eventually, sponsors will come into the picture, and that adds a layer of complexity to the “authenticity” of the social sharing, as brands don’t always like gamer footage that is too raw.

Overall, Choy and Hur like what they’re doing because they are pushing the edge of social media by embracing technology.

“We know there’s some interesting technology out there to identify highlights in videos,” Hur said. “New industries can be born. You have to be adept at the latest tech platform.”

Choy added, “It’s part of a passion. It doesn’t [feel] like work.”

Source: https://venturebeat.com/2018/05/28/as-pro-gaming-takes-off-so-do-esports-careers/

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Esports Entertainment Group $GMBL To Present Major Achievements And Growth Plan At 8th Annual LD Micro Invitational Conference On June 5, 2018 $ATVI $TTWO $GAME $EPY.ca $TCEHF

Posted by AGORACOM-JC at 8:36 AM on Friday, May 25th, 2018

Esports large

  • Invited to present at the 8th Annual LD Micro Invitational Conference on June 5 at 11:30 AM PDT in Los Angeles
  • LD Micro Invitational Conference is attended by more than 1,000 investors and features 230 companies in the small-cap / micro-cap space

ST. MARY’S, Antigua, May 25, 2018 – Esports Entertainment Group, Inc. (OTCQB:GMBL) (or the “Company”), a licensed online gambling company with a specific focus on esports wagering and 18+ gaming, has been invited to present at the 8th Annual LD Micro Invitational Conference on June 5 at 11:30 AM PDT in Los Angeles.  The LD Micro Invitational Conference is attended by more than 1,000 investors and features 230 companies in the small-cap / micro-cap space.

COMPANY TO PRESENT MAJOR ESPORTS ACHIEVEMENTS

Esports Entertainment Group CEO, Grant Johnson, will be presenting the company’s major achievements over the last 12 months, including the following highlights:

  • Successful launch of http://VIE.gg the Company’s esports betting exchange
  • The signing of affiliate marketing agreements with 50 esports teams
  • The signing of affiliate marketing agreements with 60 esports streamers
  • Anticipated growth of affiliate marketing program throughout 2018
  • The Company’s growth plans into online tournaments and real world esports coliseum
  • Recent $600,000 financing commitment and further warrant financing commitments
  • Impact of the Supreme Court decision legalizing sports gambling on esports betting

Mr. Johnson will also be hosting one-on-one meetings at the conference. Any investors wishing to meet with him at the event should contact their representative at LD Micro or GMBL investor relations at [email protected]

“I am looking forward to presenting Esports Entertainment Group’s vision for gambling and the fast growing esports industry to investors for the first time at the LD Micro Invitational Conference. Immediately following the conference, we will be continuing our meetings with funds, brokers and investors in New York on June 7 and 8, then ending with further meetings in Toronto. This should be an exciting three weeks as we have already received high level expressions of interest for investments in our Company.”

This press release is available on our Online Investor Relations Community for shareholders and potential shareholders to ask questions, receive answers and collaborate with management in a fully moderated forum at https://agoracom.com/ir/EsportsEntertainmentGroup

Redchip investor relations Esports Entertainment Group Investor Page:
http://www.gmblinfo.com

About Esports Entertainment Group

Esports Entertainment Group Inc. is a licensed online gambling company with a specific focus on esports wagering and 18+ gaming. Esports Entertainment offers bet exchange style wagering on esports events in a licensed, regulated and secure platform to the global esports audience, currently excluding the US and EU. In addition, Esports Entertainment intends to offer users from around the world the ability to participate in multi-player mobile and PC video game tournaments for cash prizes. Esports Entertainment is led by a team of industry professionals and technical experts from the online gambling and the video game industries, and esports. The Company holds licenses to conduct online gambling and 18+ gaming on a global basis, currently excluding the US and EU, in Curacao, Kingdom of the Netherlands and the Kahnawake Gaming Commission in Canada. The Company maintains offices in Antigua, Curacao and Warsaw, Poland. Esports Entertainment common stock is listed on the OTCQB under the symbol GMBL.  For more information visit www.esportsentertainmentgroup.com

FORWARD-LOOKING STATEMENTS
The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

Contact:

Corporate Finance
1-268-562-9111
[email protected]

Media & Investor Relations Inquiries
AGORACOM
[email protected]
http://agoracom.com/ir/eSportsEntertainmentGroup

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