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How will the #socialmedia landscape change in 2018? $Peek.ca $BCOV $AVID

Posted by AGORACOM-JC at 11:33 AM on Monday, January 8th, 2018
  • Live video will become even more important
  • The power of a live video will lead to new immersive experiences, gaining immediate engagement with an audience that grows more into a new way of communication
  • This could bring new opportunities for user-generated content and campaign promotion, while influencer marketing can become even more engaging with live streaming

New year brings new goals. What should we expect from social media in 2018.

Author

Tereza Litsa

It’s a new year and it’s time to look ahead. What are the social media trends, both existing and emerging, that will keep us busy through 2018?

The end of Facebook engagement bait

Facebook will demote the posts that directly encourage users to engage with a page, begging for like, shares and comments. With those posts absent from our newsfeeds, Facebook page managers must re-evaluate their engagement strategies.

Both clickbait and engagement bait are on Facebook’s watchlist. This means that 2018 will be the year that we’ll notice a shift of content on Facebook, hoping to promote more quality content.

Instagram is going to become even more popular

Instagram now counts more than 800 million monthly active users, including more than 25 million businesses. With more than 200 million users visiting those profiles every day, we expect Instagram to focus even more on ecommerce and conversions.

“Shopping on Instagram” showed up in December as a test to tag products in a post. This can simply be the beginning of a new fruitful use of Instagram for merchants. The improved analytics and the increased ways to capitalize on your content’s success can also lead to new business opportunities.

The possibility of a ‘Regram’ button

Instagram users have long asked for an option to make sharing easier across the platform. “Regram” has been a popular third-party option to share Instagram content and now it might be a native feature on the platform.

According to Matt Navarra, Instagram has rolled out a ‘regram’ button to a small number of users and we might see it rolling out to everyone in 2018. Marketers would then have to think of new ways to make their content more ‘shareable’ to extend their reach.

Live video will become even more important

More marketers are ready to explore how to include it live streaming as part of their digital strategy and it’s already available across many social networks. The power of a live video will lead to new immersive experiences, gaining immediate engagement with an audience that grows more into a new way of communication.

This could bring new opportunities for user-generated content and campaign promotion, while influencer marketing can become even more engaging with live streaming. The challenge will be to deciding which platform to use, with Facebook, Instagram, YouTube and Twitter offering options. The best way to start is to go where your audience is and then to experiment with different platforms.

Dark social to dominate sharing activity

The rise of private and safe sharing has created the need to measure the dark social traffic. Marketers are facing the challenge of understanding this unattributed traffic, which can help them produce more accurate metrics for their content’s performance.

As users tend to prefer private channels, messaging apps and secure browsing, social analytics will evolve. More tools will show up trying to help marketers exploring how their content gets shared.

Facebook Groups will bridge the gap between profiles and Pages

The new trend of private sharing and the continuous struggle to maintain a Facebook page’s reach can benefit the rise of Facebook Groups. Facebook has already introduced a series of new tools to improve their functionality and highlight the power of the communities.

Marketers can discover a new type of engagement. At the same time, the introduction of Group Insights and the option to associate a Group with a Page can revitalize your existing engagement.

Pinterest will become an even more powerful visual search engine

Pinterest has turned into a powerful visual search engine. The average user starts searching on the platform two to three months before making a purchase, which makes Pinterest extremely valuable for brands.

There have already been important steps in 2017 to make the pins more ‘shoppable’. We expect to see more brands trying out Pinterest’s potential, finding the audience that is ready to turn into customers.

The rise of Messenger

There are now more than 1.3 billion monthly users on Facebook’s Messenger. These people have generated more than 2 billion conversations with businesses, which means that marketers cannot ignore this trend.

There has been a preference for private messages and safe sharing among specific people. As users shift from public posts to messaging apps, marketers need to be prepared for the era that messaging becomes part of their strategy. And that’s when the bots arrive.

The bots are coming

The rise of Messenger has also brought the rise of bots. According to Facebook, there are now more than 100,000 monthly active bots on the Messenger platform, a number that will significantly increase in 2018.

Bots serve as a great example of how AI can be part of an improved brand experience, boosting brand awareness, customer acquisition, engagement and customer support.

Messenger has also announced the decision to update its sharing SDK to improve conversational and contextual sharing. This can bring a further increase in the brands trying out bots as part of their marketing strategy. What’s important is to remember that bots cannot replace the human element and it’s crucial to create a voice that doesn’t alienate your audience from your brand.

More Instagram Stories campaigns will show up

Instagram’s ephemeral format has seen great success in 2017, counting more than 300 million daily active Stories users. Many brands have experimented with their own content in Stories, from spontaneous clips to planned campaigns.

As Stories rise in popularity, we expect more detailed analytics to help brands understand the performance of their content. The fact that you can now save your Stories to last more than 24 hours makes this format even more appealing.

2018 takeaways

Even if our crystal ball doesn’t end up being accurate, these tips should help you:

  • Use social media to engage your audience.
  • Think like a human being, not like a brand.
  • Find the best ways to blend creativity and personalization.
  • Invest in analytics to find the challenging ROI.
  • Don’t forget to be authentic, even as an automated chatbot.

Source: https://www.clickz.com/social-media-landscape-2018/206963/

7 Social Media Trends That Will Dominate 2018 #LiveStreaming #Peeks $PEEK.ca $BCOV $AVID

Posted by AGORACOM-JC at 11:24 AM on Thursday, December 28th, 2017
Jayson DeMers , Contributor

I demystify SEO and online marketing for business owners. Opinions expressed by Forbes Contributors are their own.

  • Live streaming will continue its explosive rise in popularity
  • About 80 percent of consumers would rather watch a live video from a brand than read a blog, and 82 percent would prefer live video to written social media updates

7 Social Media Trends That Will Dominate 2018

How do you plan on socializing next year? How do you plan on reaching your target audience, who will be socializing with each other, next year? By default, we underestimate how our lives will change in the future.

We tend to think of next year as ending more or less the same as this year (with the exception of any personal plans you might have). In addition, we tend to underappreciate the progress of technology, at least on a smaller scale.

That’s because our favorite social media apps tend to roll out updates on a nearly constant basis, changing slightly but frequently; just as we don’t notice children getting taller day by day, we don’t always recognize how the social media landscape around us evolves. But it is evolving, constantly, and in 2018, there are going to be a handful of highly important trends dictating how that evolution unfolds.

These are seven of the most important trends I’m predicting will make their presence known in 2018:

1. Augmented reality will finally take off. About five years ago, Google came out with a pair of glasses—Google Glass—that promised to bring augmented reality (AR) to the mainstream and change how we live and interact with each other. It was a flop. But now, multiple companies—including Facebook, Google, and Snap—are competingLive streaming will continue its explosive rise in popularity. to enter or re-enter the AR ring. After a handful of highly successful AR apps, rising sales of VR headsets, and greater technological sophistication (including faster internet speeds and better visual rendering), 2018 could finally be the year that AR takes off. If it does, and stays in the mainstream, you can bet that social media will be one of the most popular applications for the technology, bringing people together over vast distances, and providing an entirely new UI for social interactions.

2.Live streaming will continue its explosive rise in popularity You could make the argument that live streaming dominated 2017; about 80 percent of consumers would rather watch a live video from a brand than read a blog, and 82 percent would prefer live video to written social media updates. Live streaming statistics exploded in 2017, thanks in part to all the social platforms and other companies supporting the format. But 2018 will be an even bigger year, now that both audiences and brands have settled into the format. This is no longer a cool new way to interact with audiences—it’s an expectation for your brand.

3. Privacy and open source will take precedence. The use of social media requires the forfeiture of certain types of privacy. Though Facebook, Twitter, and other platforms have attempted to crack down on users abusing the system, and are trying to keep customers informed about their privacy rights, some users are still hungry for an app that won’t sell their information to advertisers. I think in 2018, we’ll see an increase in the number and popularity of apps that keep user privacy as a top priority, or offer open-source APIs to make users feel more comfortable with using them.

4. Gamification will extend to social media apps. Users love to interact with each other, but they also love game-like experiences—and because many companies have generated significant revenue from microtransactions and immersive gaming experiences, it’s only a matter of time before we see an app that tries to blend social media and gaming more organically. Time will tell what kind of app could result from this hybridization, but it’s likely going to make a significant impact in 2018.

5. Ad growth will accelerate. Early in their development, social media platforms made building a user base their highest priority. Now that they’re more firmly established and have proven their long-term viability, their biggest concern has shifted to revenue. Most major social media brands have already started shifting their focus toward building more advertising, but 2018 will see an even bigger shift in that direction.

6. Brand fatigue will force changes to the current social media formula. In 2017, there were more than 50 million small businesses using social media pages to interact with their customers. Social media is incredibly popular for a reason, but that increased volume of businesses is also leading to an increased presence of brand-written content. This is already leading to some signs of brand fatigue, making consumers less likely to engage with sponsored or branded content than content from independent sources. That’s going to put more pressure on brands to make better, more independently verifiable sources.

7. Local and personal experiences will sharply increase in popularity. Partially as an extension of the brand fatigue, 2018 will be a year for more local and personal experiences. With Google putting a higher emphasis on search results for local companies, and online consumers wanting more local, interpersonal interactions, I expect to see an increase in the number of local business owners reaching out to individuals, and doing more to engage with their respective communities. This is going to be a benefit for both entrepreneurs and consumers, as well as the communities in which they reside.

Are these trends going to completely change how brands and consumers use social media? I doubt it, but we’re in for one interesting year. If you want to remain competitive in the world of social media marketing, and prevent your competitors from getting ahead of you, stay tuned to the latest changes, and don’t hesitate to update your brand strategy to fit new trends, expectations, and opportunities.

The more modern your campaign is, the better chances you’ll have at connecting with your audience, and differentiating yourself from the crowd. For more help with your social media marketing strategy in 2018, see The Definitive Guide to Social Media Marketing.

Source: https://www.forbes.com/sites/jaysondemers/2017/12/27/7-social-media-trends-that-will-dominate-2018/2/#1b1366597aba

 

The Top 10 Business Trends That Will Drive Success In 2018 – #LiveStreaming $PEEK.ca $BCOV $AVID

Posted by AGORACOM-JC at 11:31 AM on Monday, December 11th, 2017
  • Live Streaming Video Content Gains Momentum
  • Video is the most viewed content, and live video is the most effective way to engage with your audience
Ian Altman , Contributor Ian Altman is a B2B Integrity-based sales and growth expert Opinions expressed by Forbes Contributors are their own.

Whereas video itself has become a necessary component for successful businesses, customers are no longer content with impersonal, generic marketing. Customers demand real connections, with real people. Video is the most viewed content, and live video is the most effective way to engage with your audience.

Shutterstock: The Top Business Trends That Will Drive Success in 2018 – Ian Altman

This year my annual list of business trends celebrates its fifth year.  As with previous years, my picks for 2018 represent bold and innovative moves that leading companies around the world are making to drive success.  Some of this years’ trends are in the fledgling phase, while others have already taken root.  These trends come from my own observations or conversations with colleagues and subject matter experts, as well as working closely with businesses of all shapes and sizes. Here are the top 10 Business Trends that are sure to drive success for you and your company in 2018.  We’ve captured all of the trends in an infographic at the end of the article.

1. Artificial Intelligence Drives Customer Experience

When you think of artificial intelligence (AI), you might think of dehumanizing interactions. Don’t confuse AI with primitive marketing automation.

As AI expert and leading keynote speaker Christopher Penn, VP of Marketing Technology for SHIFT Communications says, “There are three levels of machine learning: AI where machines perform tasks normally performed by humans; machine learning, where the machines learn on their own; and deep learning, where machine learning chains together for rich learning.”

 

Leading companies are embracing AI to perform repeatable, redundant tasks and to process large amounts of data not to avoid human interaction, but to enrich it.  AI is becoming the norm for many practical consumer experiences – these powerful examples use AI to evaluate GPS data:

  • Google Maps uses real-time customer data from our own phones
  • GPS Insight is able to help companies shorten the scheduling window for telecommunications companies. More importantly, they can allow municipalities to better deploy emergency responders and repair crews in a crisis like a hurricane.

Expect to see more highly-customized content delivery, automated to a consumer’s specific persona and lifestyle.

As Penn notes, “AI is not a futuristic concept. The tools and technologies are available, accessible, and not cost prohibitive.”

2. Communities Embrace Live Interactions Over Social Media

Your smartphone might make you think that people prefer social media vs. in-person interactions. However, top companies realize that building great communities engenders long-term brand loyalty. Nothing drives strong communities better than in-person and live interactions. Even live video engages better than recorded video. Just look at the popularity of Facebook Live.

Recently, I attended an event in Philadelphia with 75 fellow professional speakers. Though the group started as an online community, attendees spent our own money and time away from family to learn from and share with each other, in person.

Great community events like the B2B Forum from MarketingProfs sell-out in advance to attendees seeking high-value, face-to-face interactions that deliver community and social learning that far exceeds what’s possible with social media. You’d have an easier time attending an Ivy League university than getting invited to the annual Mastermind Talks geared toward CEOs and entrepreneurs.

Smart companies realize social media and technology do not replace the need for in-person interactions, social media can actually make in-person interactions more valuable. Since consumers are already connected in the virtual world, in-person relationships can be built at a rapid pace because you already feel as though you “know” the other person.

Expect to see leading companies that cut back on live events years ago, bring them back with enthusiasm.

3. Millennials Welcome Generation Z

According to analysts at Goldman Sachs, America’s youngest generation, “Gen-Z” (those born after 1998), are now entering their formative years and rising in influence. At nearly 70 million strong, the eldest of which are now entering college and/or the workforce, this group will soon outnumber their Millennial predecessors.

Millennials are not children anymore. In fact, the oldest of them are now 35. Millennials are increasingly taking leadership roles within organizations. In addition to managing their peers, Millennials will soon be managing Gen Z employees. Will Millennial managers complain about Gen Z as much as Baby Boomer managers complained about Millennials?  Only time will tell.

Gen Z is the first generation born with devices in hand and are radically different than Millennials. Smart companies and brands are working quickly to understand this next generation as an employee as well as consumer.

4. Wages And More On The Rise  

Dr. Mary Kelly, a PhD economist and leadership advisor, shared great insight about what to expect in the coming year’s economy.

According to the Society for Human Resource Management, Human Resource managers should expect a 3% increase in wages across all sectors. In high demand jobs such as health care, elderly care, and physical therapy, expect wage increases to be higher.

We’ll also see wages likely increase in engineering, drone technology, and virtual reality. Wages have been stagnant for a few years, and with the unemployment rate at almost record low of 4.1% of the labor force, employers will feel pressure to adjust compensation to attract and retain quality workers.

As we’ve seen in recent years, large organizations will see health care costs rise by more than 6% from 2017 to 2018. . At the same time, coverage is declining. Smart employers are looking at their health care plans now to minimize the financial increase while improving cost transparency to help drive down future costs.

Talented employees seek salary, benefits, flexibility, and autonomy. Smart companies know that flexibility and autonomy might beat out just pure compensation for many employees.

5. Social Learning Outperforms Remote Learning

As more professionals work remotely, companies have found creative ways to keep employees connected and develop their talents outside of the office. One way that has gained popularity among corporate training programs is social learning.

Social learning is the process of learning through peer social interaction. The most common example of traditional social learning is the chance encounter at the workplace water cooler. Two or more people run into each other, share ideas, and walk away knowing a little more in the process; this is social learning.

“Social learning can take place in informal one-on-one encounters, among teams in the course of real-time problem-solving, communities of practice, through social software, expertise directories, and more,” notes a Bloomberg study on social learning.

The study estimates 50% of companies already use social learning in some way, and two-thirds plan to use it in the future. It’s easy to understand why. Social-learning promotes autonomy and self-direction, increasing overall learner engagement. It can also be a welcome departure from online courses which can be lonely, isolated experiences that lack engagement. Learners do not feel the presence of other learners in the experience.

The most successful online learning programs include a digital community where participants can share their experience, ask questions of each other, and engage in social learning that goes beyond the course curriculum.

As companies adopt more social learning, so too will they adopt tools that support mentoring and coaching that leverages the internal expertise organically.

6. Live Streaming Video Content Gains Momentum

Whereas video itself has become a necessary component for successful businesses, customers are no longer content with impersonal, generic marketing. Customers demand real connections, with real people. Video is the most viewed content, and live video is the most effective way to engage with your audience.

According to Nick Losq, founder & chief creative officer at StarBeast “Video is the most easily digestible form of media in a landscape now dominated by smartphones. And when a business starts adding a “live” component, introducing real people, in real time, it has the power to connect with consumers in a personal and honest manner, allowing businesses to separate themselves from their competitors.  Live video has the ability to give many businesses a face AND a soul.”

Businesses stream live video to establish real-time human connections with their audiences. Whether it’s streaming a product launch, running B2B webinars, offering Q&A sessions or streaming product reviews, live videos are becoming an established part of a business marketing strategy.  Livestream research shows that 80% of audiences would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts. And 73% of B2B organizations report positive ROI from video marketing.

Companies who plan for and dedicate resources to live stream videos will dominate their industries.

7. Serve Your Community Not Just Buyers

The notion of the buyer’s journey was used to describe the path that your potential customer would take when making a purchase. However, today’s customers are sophisticated, savvy consumers who do their research. They vet companies by scouring their websites, reading online reviews and putting feelers out to their social networks. By the time consumers reach a salesperson, they are fully acquainted with your company’s product features, options and prices. They have done their due diligence and narrowed down their options.

As a result, the old ‘buyer’s journey’ has given way to more realistic models that takes into account this new reality. The journey buyers and prospects take is no longer linear or even neat, it’s more unpredictable and fluid which poses a big challenge to marketers. As we enter 2018, we will continue to see these models get updated.

Analyst Jon Reed writes marketers also “should be thinking in terms of “buyer’s community” or “buyer’s network.”” Reed notes that “buyers aren’t always buying but they are always learning” and “we shouldn’t only be targeting buyers.”

“Today’s informed buyers get better at their jobs by building “trust networks” of experts inside and outside of their company,” Reed writes.

Therefore, it behooves marketers to be where their prospects — and their prospects’ friends — hang out. Leading wealth management firm, Glassman Wealth, holds events for travel safety and responsible philanthropy. Though his firm doesn’t sell those services or profit from them, Barry Glassman, the firm’s founder says, “We seek areas where our clients have questions, and we strive to provide the single-best resource available to address their inquiry. Our clients don’t have questions limited to investing. They have questions about life.”

Savvy companies realize that the best thing they can do is to serve their community, irrespective of whether or not someone is in a buying cycle. When you deliver consistent value, you engender trust. Then, when they are actually on a buyer’s journey, you are already a trusted resource for them.

8. Marketing Drives Results With A Focus On Problems

Marketers used to espouse the features and benefits of offerings. However, B2B customers have learned to ignore features/benefits. In fact, your ideal client may not even realize that they could benefit from your product or service. Top performing companies focus on the problems you solve, and the anticipated results you deliver.

I have run thousands of CEOs and executives through an exercise on how they make and approve decisions. When approving purchasing decisions, executives consistently ask “What problem does this solve for us?” “Why do we need it?” and “What is the likely outcome or result if we make the investment?”

Put another way, the client might not care about your solution if they don’t realize the problem you solve for them. Companies like E Group  and Catapult New Business have seen explosive growth by focusing sharply on the challenges they help their clients overcome instead of focusing on the products and services they offer. This shifts the focus where it should be – to the customer.

Expect to see companies shift their marketing messages to the problems they solve instead of their features. Measure and be accountable for success to outpace your competition.

9. Subject Matter Experts Open Doors

I noted in my 2017 Trends article that subject matter experts (SMEs) are the new rainmakers. As technology continues to expand and disrupt industries, companies and clients rely more and more on SMEs to educate, guide and advise. Whereas your client can get information about your company’s products and services on your website, they can’t figure out how your solution might fit their needs.

SMEs provide a valuable resource to discuss industry trends, share best-practices, and delve into detailed discussions about how one solution might perform better than another. Whereas traditional sales professionals have noticed increased challenges in getting in front of customers, SMEs are welcomed into the room with open arms.

This leads smart companies to take two critical steps:  1) Provide training and support to SMEs to help them navigate complex sales environments; and 2) Develop expertise in their sales organizations to build industry or application expertise within traditional salespeople focused on customer results vs. product sales.

With SMEs, businesses must place a premium on proper lead qualification and narrow focus on the right opportunities to make efficient use of scarce, yet highly effective resources. SMEs won’t tolerate wasting time pursuing bad opportunities. And they don’t want to waste time on paperwork or administrative duties that will take time away from serving their clients.

Top companies will continue to put SMEs in a position to open doors and entice interest. Forward thinkers will plant seeds for their sales teams to develop subject matter expertise in specific industries.

10. Blockchain Embraced By Big Players

If you had invested $1,000 dollars in Bitcoin back in 2008, you’d have more than $40,000,000 today. Bitcoin is based on the blockchain protocol.

Blockchain originated in the technology space, which explains slow adoption rooted in its techno-babble jargon. To better understand the technology, checkout WTF is The Blockchain?

Marketing and business strategist Clay Hebert sees a familiar story playing out differently this time compared to how many companies were late to the party when social media emerged.

“In the mid-to-late 2000’s, big companies missed the social media train. They couldn’t see how Twitter or Facebook would immediately impact their business, so they were slow to adopt these technologies. They don’t want to play catch-up again.”

As Hebert suggests to, we’re already starting to see wider understanding and adoption in blockchain technology from companies big and small. For example:

  • Large consulting firms like Accenture and Deloitte are building out entire blockchain practice areas and developing key alliances in the space.
  • IBM recently forged a blockchain collaboration with Nestlé, Walmart, Costco and others to improve global food supply chain safety.
  • Some realtors have begun to differentiate themselves by accepting Bitcoin for real estate transactions (CNBC).

The hurdles won’t be overcome overnight. Similar to the Internet itself and social media, blockchain will enable new digital transactions that will disrupt traditional businesses like document authentication and title searches.

Smart companies will build skills around blockchain technology to ensure they are the ones doing the disrupting rather than the ones being disrupted.

It’s Your Turn

That’s my take on the 2018 trends that will drive business success. You might have ones that you plan to put into place right away, and you likely have ones that you think should have been on the list. We started with a list almost twice as long as what you see here, and had to make some tough choices.

How do these trends get you thinking about changes in your business? What trends do you think should have make the list?

Source:https://www.forbes.com/sites/ianaltman/2017/12/05/the-top-business-trends-that-will-drive-success-in-2018/#46ed939701ad

2018 video trends on the rise #streaming $PEEK.ca $BCOV $AVID $SNAP

Posted by AGORACOM-JC at 12:46 PM on Wednesday, December 6th, 2017

  • Video content will continue to soar in popularity in 2018,
  • As social media users become even more engaged with video thanks to the increase in engaging, stimulating visual imagery

When it comes to posting content on the internet, you have a lot of options. Not only do more and more platforms support video content, but an increasing number of websites are introducing live streaming features as well. Users can post photographs, videos, and even go live to interact with their friends, family, and followers through social media, and advertisers and entrepreneurs are increasingly invested in finding new and innovative ways to reach audiences through these channels. Across all social media platforms, in a wide variety of industries, among a large and diverse audience, video and live streaming services are gaining popularity; regardless of your reason for tapping into the power of social media, there are some video trends developing, and you should be watching them rise!

360 degree and shoppable videos

Another interesting video trend already on the rise is 360 video, which allows the viewer to control their perspective while watching the content, like a first-person perspective video game. And while virtual reality presents some really exciting potential, you don’t even need a headset to create or engage with 360 video content; these videos are easily played on smartphones and are frequently used for advertising. Thanks to the immersive nature of the technology, 360 video content catches more views, shares, and subscribers than standard video content.

As 360 video and virtual reality merge, 2018 will also see a surge in shoppable video content. Brands like Birchbox and GoPro are already testing shoppable video layers, in which users are able to swipe-to-buy after viewing an Instagram or Snap video advertisement. This allows brands to turn social video views into direct response sales, dramatically increasing conversion. More and more, companies will turn to video content to help them bridge the gap between social media scrolling and consumer actionables, like sharing, commenting, reacting, and purchasing.

Stream across multiple platforms

Streaming content is an integral component of faciliting comprehensive marketing programs. But today, consumers are consistently toggling back and forth between platforms, which means that there is often a disconnection of narrative or behind-the-scenes content. The problem is that most of us many content providers, including gamers and influencers, have certain bandwidth and processing limitations that make it difficult to stream to more than one channel at a time. If you’re sort of scratching your head a little, it’s ok; what it basically boils down to is that your home internet can only handle so much high-quality content.

Luckily, new technologies are emerging that make it possible to stream across more than one platform without sacrificing the quality of content or audience experience. Restream is one platform that makes it possible to broadcast live from up to 30+ different platforms across the world, including YouTube, Facebook, Twitch, and Twitter.

Why video content?

Video content will continue to soar in popularity in 2018, as social media users become even more engaged with video thanks to the increase in engaging, stimulating visual imagery. Not only will technological advances like virtual reality continue to create new and exciting mediums for video artistry, but services like Restream will make it possible for users to distribute their content across more platforms and share it with a wider audience. Live video streaming is the perfect way to connect with your audience, because people tend to attach on a deeper level thanks to the visually stimulating and interactive nature of a live broadcast. The more immersive the live content is, the better — live streaming has been used to conduct interviews, share live events, and grant exclusive, behind-the-scenes access, but its possibilities are nearly endless.

This post is part of our contributor series. The views expressed are the author’s own and not necessarily shared by TNW.

Source: https://thenextweb.com/contributors/2017/12/01/2018-video-trends-rise/

Peeks Social $PEEK.ca Announces $455k in Monthly Deposits and Record User Sessions $BCOV $AVID $SNAP

Posted by AGORACOM-JC at 8:57 AM on Tuesday, December 5th, 2017

Peeks large

  • Peeks Social platform reached an all-time high of $455,000 in monthly user deposits
  • Over 2 million monthly user sessions in November 2017

TORONTO, Dec. 05, 2017  — Peeks Social Ltd. (TSXV:PEEK) (OTCQB:PKSLF) (“Peeks Social” or “the Company”) is pleased to provide updated key performance indicators (“KPIs”) relating to the Peeks Social platform. The Company is also very pleased to announce that the Peeks Social platform reached an all-time high of $455,000 in monthly user deposits and over 2 million monthly user sessions in November 2017.

  –

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/562b7b0b-4f6b-45a4-8219-4959b3db0cdb

The table below provides a summary of select recent KPIs for the Peeks Social platform.

The record deposits for the month of November are reflected in the United States rankings for in app purchases in the social category on the Google Play Store.  As of Friday, December 1, 2017, Peeks Social was ranked #17. Comparable industry products include Music.ly at rank #14, Snapchat at rank #18  and Periscope at rank #23.

The Peeks Social platform recorded 2,090,400 user sessions for the month of November 2017, surpassing the previous record of 1,983,500 recorded in May 2017.  As previously announced on September 5, 2017, and October 31, 2017, the Company made a strategic decision in June 2017 to restrict access to content of a mature nature on the Android Platform. These changes had a temporary impact on Android traffic levels.  The Company made almost identical changes to the iOS app in January 2017.  The effects of the changes on the Android user base were similar to those observed on the iOS user base following the iOS change.  As mentioned in the October 31, 2017, press release, a similar recovery period was expected for the Android platform and that recovery has now occurred as shown in the figures above.

The Peeks app can be downloaded in either the Apple or Google app stores, or by visiting www.peeks.com.

Notes:

  1. These two KPIs represent the number of times the Peeks app was accessed by users and the average duration of use, respectively.  Data was provided through Google Analytics. For additional information on Google Analytics’ definition of “session” and the methods of calculating “sessions”, please refer to https://support.google.com/analytics .
  2. This KPI represents the total amount of external deposits into user wallets in the Peeks Social platform. Wallets may contain USD, CAD, or a digital currency inside the Peeks Social platform referred to as “coins”. Deposits to wallets may be made via credit card or in-app purchase. “Coins” are sold at a premium to their value in order to cover app store transaction fees and as an additional revenue source for the platform. These premiums are not included in this KPI. Deposits denominated in USD are translated to CAD using the monthly average exchange rate as published by the Bank of Canada. While the “gross deposits” is an important KPI for the Peeks Social platform, it is not a direct indicator of the Company’s financial performance.

For further information, please contact:

Peeks Social Ltd.
Mark Itwaru
Chairman & Chief Executive Officer
647-992-7727
mark@peeks.com

David Vinokurov
Director Investor Relations
416-716-9281
davidv@peeks.com

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this Release.

FEATURE: Peeks Social $PEEK.ca Revolutionizing Video Streaming With Real Time Monetization $BCOV $AVID

Posted by AGORACOM-JC at 3:42 PM on Friday, December 1st, 2017
PEEK: TSX-V

WHAT IS PEEKS?

Peeks is a new live streaming app where people can interact and transact in real time by sending cash tips as appreciation for content and or selling goods and services to their live viewers.

  • Evolution of social media, television, digital advertising, and mobile commerce naturally converge
  • Peeks Social is revolutionizing the way the world interacts and transacts.
  • Worlds first; purpose built, video streaming monetization platform.’
  • Allows both users and advertisers to monetize a global audience in ways previously thought to be impossible.

The Shifting landscape

  • ·     Digital marketing spend is projected to grow from $57.3B USD in 2014 to $103.4B USD in 2019
  •       Viewers spend 8x longer with live video than on demand:  42.8 min vs. 5.1 min
  •       Live video is outpacing growth of other types of online video with 113% increase in add growth yearly
  •       100,000,000 internet users watch online video everyday
  •       By 2019 online video will be responsible for 80% of global internet traffic.
  •       In the U.S. online video will be responsible for 85% of domestic US traffic

CHECK OUT OUR RECENT INTERVIEW

INTERVIEW: Peeks Social $PEEK.ca Revolutionizing the Way the World Interacts and Transacts

Posted by AGORACOM-JC at 2:40 PM on Friday, November 24th, 2017

Video is the future of the web. Don’t bother with the stats, take our word for it that the data is irrefutable. When you consider the human race has made video (via TV) its’ preferred mode of content consumption over the last 50 years, it shouldn’t come as a surprise to anyone.

The challenge, however, is monetization. Yeah, YouTube has done a great job by running ads … but how optimized is that given the number of times we all hit “skp this ad” in our rush to watch a video? Forget about the fact that you have to be a major brand or influencer to even qualify.

AGORACOM sat down with Peeks CEO, Mark Itwaru to discuss the company’s revolutionary live streaming video app where people can interact and transact in real time by selling goods and services for real cash. Users are even able to send cash tips as appreciation for content. We love what Peeks is doing because transactions take place in REAL time … and that is an eye opener for everyone from major brands to a brand new broadcaster.

It also explains why Peeks just paid $128 Million to get out of its’ revenue share agreement and own the technology outright. Sounds like a crazy number? Think again. The Company’s user metrics are skyrocketing and big things are planned for 2018, including a Peeks credit card for broadcasters to instantly access and spend their money. You may even just see an AGORACOM channel broadcasting in the new year.

Watch this interview. Spread the word. Peeks is the new kids on the live streaming block …and their bringing real-time monetization with them.

Peeks Social Ltd. $PEEK.ca Signs Binding LOI with Personas to Acquire Peeks Social Technology

Posted by AGORACOM-JC at 5:21 PM on Tuesday, November 14th, 2017

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  • Entered into a binding Letter of Intent with Personas.com Corporation  and Riavera Corporation for the acquisition of the technology assets of the Peeks Social livestreaming product
  • Launched in November 2016, along with certain other related technology assets

TORONTO, Nov. 14, 2017 — Peeks Social Ltd. (TSXV:PEEK) (OTCQB:PKSLF) (“Peeks Social” or “the Company”) is pleased to announce that it has entered into a binding Letter of Intent (“LOI”) with Personas.com Corporation (“Personas”) and Riavera Corporation (“Riavera”) for the acquisition of the technology assets of the Peeks Social livestreaming product launched in November 2016, along with certain other related technology assets (the “Technology”).

By way of background, the Company initially entered into a technology licensing agreement with Personas on August 14, 2015, pursuant to which Personas agreed to pay the Company a licensing fee equal to 10% of the gross revenue earned by Personas through the use of the Company’s platforms (the “Licensing Agreement”).  The Licensing Agreement was subsequently amended in October 2016 to increase the licensing fee payable to the Company from 10% to 30%. The Licensing Agreement formed the foundation for the product initiative “Peeks Social”, a commerce enabled livestreaming service currently available for download in the iOS and Android app stores. Upon a successful completion of the proposed transaction, the Company would receive 100% of the gross revenue of the Peeks Social livestreaming product.

The LOI contemplates the Company acquiring the Technology in exchange for the issuance of 175,150,520 common shares at a negotiated price of $0.7308 per common share, an acquisition cost of $128,000,000 (the “Transaction”). The closing price of the Company’s common shares on the TSX Venture Exchange on November 10, 2017, was $0.37. It is anticipated that following the Transaction there will be 234,126,791 issued and outstanding common shares of the Company.

There are currently 61,976,271 issued and outstanding common shares of the Company. The Company has a fully diluted common share count of 79,454,933. Following the Transaction, the existing shareholders of Peeks Social Ltd. are anticipated to own 26.5% of the Company on an undiluted basis, and 31.6% of the Company on a fully diluted basis. Personas is an existing shareholder of the Company and currently owns 3,000,000 common shares which are anticipated to be returned to treasury for no additional consideration as part of the Transaction.

Description of the Transaction

It is anticipated that Personas and the Company will effect the Transaction by entering into a definitive agreement to complete an amalgamation, plan of arrangement, reorganization, or similar transaction, and subsequently carry on business as “Peeks Social Ltd.” The principal components of the Transaction are anticipated to be as follows:

  1. Immediately prior to the Transaction, the Technology will reside in Personas;
  2. Immediately prior to the Transaction, the Company will be continued as a corporation under the Business Corporations Act of Ontario (from Alberta);
  3. The parties will have received a final independent valuation report that confirms that the value of the Technology is at least $130,000,000; and
  4. Personas will use its good faith efforts to require its shareholders not to sell, transfer, or encumber their respective shares of the Company for a period of four months following the completion of the Transaction.

Relationship between the Company, Personas, and Riavera

Personas is a private company controlled by Mr. Mark Itwaru, Chairman & CEO of the Company. Riavera is an existing “Control Person” of the Company within the meaning of the rules and policies of the TSX Venture Exchange, and is a significant shareholder of the Company and a related party to Personas. Collectively, these parties own an aggregate of 18,602,388 common shares of the Company, representing 30.0% of the issued and outstanding shares of the Company (non-diluted). Accordingly, the proposed Transaction between the Company and Personas would be considered a “related-party transaction” pursuant to the rules of the TSX Venture Exchange and Multilateral Instrument 61-101 Protection of Minority Security Holders in Special Transactions, and the Transaction is subject to minority shareholder approval and valuation requirements, as well as TSX Venture Exchange approval.

The Company established an independent special committee of its Board of Directors in July 2017 to explore and negotiate the acquisition of the Technology. Mr. Itwaru recused himself from the negotiations as a result of his interest in Personas. The independent special committee has recommended the Company proceed with the Transaction, subject to the terms and conditions of the LOI.

Definitive Agreements, Conditions, and Proposed Closing

The LOI currently contemplates the parties entering into a definitive agreement (the “Definitive Agreement”) prior to November 30, 2017, and completing the Transaction by December 31, 2017, unless otherwise agreed by the parties.  The LOI may be terminated by either party in certain circumstances, including if the Definitive Agreement is not executed prior to November 30, 2017, or if either party is not satisfied with its due diligence review. The Transaction is subject to requisite regulatory approvals, including the approval of the TSX Venture Exchange, shareholder approval and standard closing conditions, including the approval of the Definitive Agreement by the boards of the respective companies and completion of due diligence investigations to the satisfaction of each of the parties. The legal structure for the Transaction will be confirmed after the parties have considered all applicable tax, securities law, and accounting efficiencies.

The TSX Venture Exchange has in no way passed upon the merits of the proposed transaction and has neither approved nor disapproved the contents of this press release.

For further information, please contact:

Peeks Social Ltd.
Mark Itwaru
Chairman & Chief Executive Officer
416-815-7000 x303
mark@peeks.com

David Vinokurov
Director Investor Relations
416-716-9281
davidv@peeks.com

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this Release.

Forward-Looking Statements

This news release contains forward-looking statements relating to the timing and completion of the proposed Transaction and other statements that are not historical facts. Forward-looking statements are often identified by terms such as “will”, “may”, “should”, “anticipate”, “expects” and similar expressions. All statements other than statements of historical fact, included in this release, including, without limitation, statements regarding the proposed Transaction and the future plans and objectives of the Company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.

The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. As a result, the Company cannot guarantee that the proposed Transaction will be completed and that any forward-looking statement will materialize and the reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement. The forward-looking statements contained in this news release are made as of the date of this news release and while the Company may update or revise publicly any of the included forward-looking statements in the future, it undertakes no obligation to publicly update or revise any forward-looking information except as required by law.

Peeks Social Ltd. $PEEK.ca Announces Financial Results for the Three Months Ended August 31, 2017

Posted by AGORACOM-JC at 8:33 AM on Tuesday, October 31st, 2017

Peeks large

TORONTO, Oct. 31, 2017 — Peeks Social Ltd. (TSXV:PEEK) (OTCQB:PKSLF) (“Peeks Social” or “the Company”) announced that the unaudited Financial Statements and Management’s Discussion and Analysis (“MD&A”) for the second quarter ended August 31, 2017, are now available on the Company’s profile on SEDAR (www.sedar.com).

Q2 2018 represents the three months ended August 31, 2017. Select highlights from the quarter include the following:

  • Q2 2018 total revenue was $118,290 as compared to $13,850 for Q2 2017. Revenues of the comparative period related to advertisements on the now retired Keek products.
  • Q2 2018 net loss was $1,769,803 as compared to $792,522 for Q2 2017. Net loss for Q2 2018 includes $290,563 of stock-based compensation and $860,610 of marketing expenses (Q2 2017 – $155,543 and $10,898 respectively).
  • Q2 2018 net loss per share was $0.03 as compared to $0.02 for Q2 2017.
  • Q2 2018 cash balance was $3,435,330 as compared to $257,241 for Q1 2017.

The Peeks Social platform charges a “platform fee” on transactions between users. Pursuant to a technology licensing agreement with Personas.com Corporation, the Company currently generates licensing revenue from the Peeks Social platform equal to 30% of the gross profit generated from the Peeks Social platform. The Company intends to pursue the acquisition of all underlying intellectual property and technology assets relating to the Peeks Social platform in order to acquire an up to 100% interest in the product (see press release dated July 25, 2017). Gross platform fees charged by the Peeks Social platform for the six months ended August 31, 2017, were $736,863 (of which the Company is entitled to 30%). In the first ten months since its launch on November 1, 2016, the Peeks Social platform processed nearly $2,550,000 of transactions between users.

“We are pleased to continue to show double digit percent quarter-over-quarter growth. This quarter we attained 15% growth despite taking steps to restrict access to content of a mature nature on the Android platform. The changes resulted in a predictable temporary decline in user sessions for that platform, but was necessary for us to continue to pursue our long-term business objectives, namely providing the foundation for a platform of mass adoption. The change is behind us and continued growth is ahead,” said Mark Itwaru, CEO of the Company.

In June 2017 the Company made a strategic decision to further restrict access to content of a mature nature on the Android app. June 2017 was the first month of Q2 2017. These changes had a temporary impact on Android traffic levels including User Sessions and Licensing Revenues derived from the Android app. The Company made almost identical changes to the iOS app in January 2017. The effects of the changes on the Android user base were similar to those observed on the iOS user base following the iOS change. The decrease in User Sessions from the Android change was isolated to the Android app and the bounce back period was similar to that of the January 2017 iOS change.

Certain information provided in this news release is extracted from the unaudited Financial Statements and MD&A for the second quarter ended August 31, 2017, and should be read in conjunction with them. It is only in the context of the fulsome information and disclosures contained in the unaudited Financial Statements and MD&A that an investor can properly analyze this information.

The Peeks app can be downloaded in either the Apple or Google app stores, or by visiting www.peeks.com.

For further information, please contact:

Peeks Social Ltd.
Mark Itwaru
Chairman & Chief Executive Officer
647-992-7727
mark@peeks.com

David Vinokurov
Director Investor Relations
416-716-9281
davidv@peeks.com

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this Release.

Forward-Looking statements:

The information and statements in this news release contain certain forward-looking information relating to a potential asset acquisition or similar transaction which has not yet been structured or committed to, as well as statements relating to the future performance of the Peeks Social platform, including revenues derived from the product and trends in key performance indicators. This forward-looking information is subject to certain risks and uncertainties and may be based on assumptions that could cause actual results to differ materially from those anticipated or implied in the forward-looking information. Peeks Social Ltd.’s forward-looking information is expressly qualified in its entirety by this cautionary statement. Except as required by law, Peeks Social Ltd. undertakes no obligation to publicly update or revise any forward-looking information.

Peeks Social $PEEK.ca to Accept #Bitcoin and Other #Cryptocurrencies

Posted by AGORACOM-JC at 8:02 AM on Tuesday, October 24th, 2017

Peeks large

  • Will begin accepting Bitcoin amongst other cryptocurrencies as a payment option within Peeks Social
  • Technical planning is complete and the Company is now confident that it can integrate Bitcoin and other cryptocurrencies in a manner that will be financially beneficial to the Company

TORONTO, Oct. 24, 2017 – Peeks Social Ltd. (TSXV:PEEK) (OTCQB:PKSLF) (“Peeks Social” or “the Company”) announces that the Peeks Social platform will begin accepting Bitcoin amongst other cryptocurrencies as a payment option within Peeks Social.

Technical planning is complete and the Company is now confident that it can integrate Bitcoin and other cryptocurrencies in a manner that will be financially beneficial to the Company and provide users with a wider variety of payment options. Since cryptocurrency purchases are not subject to payment processing fees, the addition of cryptocurrency transactions are expected to reduce the aggregate payment processing fees currently associated with processing payments within the Peeks Social platform. In-app payments are subject to a 30% payment processing fees from their respective app stores.  Additionally, cryptocurrency payments are expected to increase the number of purchases in Peeks Social as a result of providing users with increased anonymity when making purchases within the service.

Cryptocurrency payment options will be available on www.peeks.com in the upcoming weeks. The Peeks Social app can be downloaded in either the Apple or Google app stores, or by visiting www.peeks.com.

For further information, please contact:

Peeks Social Ltd.                                       Mark Itwaru                 David Vinokurov Chairman & Chief Executive Officer                 Director Investor Relations 416-815-7000 x303                 416-716-9281 mark@peeks.com                 davidv@peeks.comNeither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this Release.

Forward-Looking statements:

The information and statements in this news release contain certain forward-looking information relating to the development and deployment of certain functionalities of the Peeks Social service, including assumptions regarding third party adoption and use. This forward-looking information is subject to certain risks and uncertainties and may be based on assumptions that could cause actual results to differ materially from those anticipated or implied in the forward-looking information. Peeks Social Ltd.’s forward-looking information is expressly qualified in its entirety by this cautionary statement. Except as required by law, Peeks Social Ltd. undertakes no obligation to publicly update or revise any forward-looking information.