AGORACOM Small-cap Investor Relations Blog

• World-leading cannabis information website Leafly.com has endorsed a Lyfted Farms cannabis strain in its February column, “Leafly Buzz“.
• Leafly.com has over 15 million loyal monthly readers and highlights the newest, best, and top selling cannabis strains each month.
• Endorsement Comes Amidst Company-Wide Packaging Improvements

Vancouver, British Columbia–(Newsfile Corp. – March 15, 2021) – TransCanna Holdings Inc. (CSE: TCAN) (FSE: TH8) (“TransCanna” or the “Company“) announces that world-leading cannabis information website Leafly.com has endorsed a Lyfted Farms cannabis strain in its February column, “Leafly Buzz“. The endorsement comes amidst a Company-wide overhaul of product packaging that will have a significant impact on costs, distribution and marketing efforts.

In its February column, Leafly.com writes about “Nump’s Garlic Noodles” strain as being “Biting, savory, and hella strong…”. Nump’s Garlic Noodles is a strain that is unique and proprietary to Lyfted Farms, a wholly owned subsidiary of TransCanna Holdings. Inc. Leafly.com has over 15 million loyal monthly readers and highlights the newest, best, and top selling cannabis strains each month.

“The Lyfted Team is thrilled to have one of our strains endorsed by one of the most influential publications in the industry,” said Bob Blink, CEO of TransCanna. “Millions of consumers turn to Leafly.com as one of the industry’s most trusted cannabis resources -so this mention is a huge win of recognition and provides increased market exposure for our Company and for our superior genetic strains.”

The endorsement comes amidst a Company-wide overhaul of product packaging from glass jars to flexible pouches – a move that will dramatically reduce waste and costs, and will greatly improve the product experience for the consumer.

“Consumers look for convenience, clear messaging, and superior product quality when deciding to purchase cannabis products, and these new pouches deliver on all three,” said Shaun Serpa, CMO for Lyfted Farms. “This packaging features a clear side so customers can closely examine flower quality, while its heat-sealing and zip-type closure improves product shelf life and prevents loss of moisture and terpenes. This packaging is much lighter and easier to transport than glass jars, and the increased surface area means more marketing inches for us to communicate on product benefits and features.”

The reduction in weight and mass from 100 gram jars to 5 gram pouches (for 3.5 grams of flower) represents a 95% reduction in packaging waste, a large reduction in shipping and transportation costs, and overall a 50% cost reduction in Company-wide product packaging expenses.

“The new packaging has already rolled out to retailers and consumers and the reduction in expenses is beginning to positively impact the Company’s bottom line,” said Bob Blink, TransCanna CEO. “The transition to pouches was planned to align with the opening of our new Daly California facility, which houses automated packaging lines that can produce the final product on a much more efficient and massive scale.”

Update on Secured Convertible Loan

Further to its news release of February 3, 2021, the Company has extended the date for execution of the definitive documentation and satisfaction of other conditions from February 15, 2021 to March 18, 2021.

For more news on Transcanna, click here.

• Lyfted Farms to be featured on cars in popular drag racing reality show “DonkMaster”
• In addition, gaming audiences will connect with both brands virtually on the hit mobile game “Doorslammers 2”

Vancouver, British Columbia–(Newsfile Corp. – March 11, 2021) – TransCanna Holdings Inc. (CSE: TCAN) (FSE: TH8) (“TransCanna” or the “Company”) today announced that its subsidiaryLyfted Farms is entering an exciting partnership and co-branding deal with popular VICE TV personality Sage ‘Donkmaster’ Thomas.

Thomas, the star of the popular reality show ‘DonkMaster’, is a larger than life personality with a cult-like following in the car racing subculture of donk racing (drag racing for classic American muscle cars stylized with oversized rims).

The new arrangement involves a proprietary Lyfted Farms cannabis product and brand for Thomas and branding exposure for Lyfted Farms on cars featured on ‘DonkMaster’, which has received over 30 million views online since it premiered in August 2020. In addition, gaming audiences will be connecting with both brands virtually on ‘Doorslammers 2’ – a mobile drag racing game that receives about 20,000 monthly downloads on iOS and Android. Lyfted Farms branding will be prominently featured on the DonkMaster avatar, which is the most popular car on the game.

“This is a strategic partnership that brings together targeted and overlapping audiences in the cannabis, drag racing and gaming worlds. As both brands have built long-standing trust with their loyal, ‘raving fan’ audiences, we consider this cross-promotional partnership as a tremendous win-win,” said Shaun Serpa, Marketing Director for Lyfted Farms.

Mr. Thomas is revered by his fans for his success story of redemption – from transitioning from a persecuted rebel in the underground cannabis world to fame and pop culture legitimacy in drag racing, television and now cannabis again.

“The Lyfted Farms culture and brand is one of deep pride in its master cultivators, its prohibition era roots, and its resonance with the misfits and the rebels of this world. Sage ‘DonkMaster’ Thomas is one such misfit whose fan base is rooting for him as his persona, brands, and businesses expand into mainstream culture,” said Serpa. “While other brands opt for lazier celebrity endorsement deals, we pride ourselves on staying loyal and authentic to our roots and our audience. That’s why we chose Thomas.”

In addition to his TV and video game fame, Thomas is the Founder of the National Donk Racing Association, the owner of In And Out Customs, and an Instagram social media influencer with over 263,000 followers.

To real more, click here.