Agoracom Blog

TransCanna’s $ Lyfted Farms to Partner with VICE TV Personality For Co-Branding Deal $ $ $ $

Posted by AGORACOM-AB at 9:33 AM on Thursday, March 11th, 2021
  • Lyfted Farms to be featured on cars in popular drag racing reality show “DonkMaster”
  • In addition, gaming audiences will connect with both brands virtually on the hit mobile game “Doorslammers 2”

Vancouver, British Columbia–(Newsfile Corp. – March 11, 2021) – TransCanna Holdings Inc. (CSE: TCAN) (FSE: TH8) (“TransCanna” or the “Company”) today announced that its subsidiaryLyfted Farms is entering an exciting partnership and co-branding deal with popular VICE TV personality Sage ‘Donkmaster’ Thomas.

Thomas, the star of the popular reality show ‘DonkMaster’, is a larger than life personality with a cult-like following in the car racing subculture of donk racing (drag racing for classic American muscle cars stylized with oversized rims).

The new arrangement involves a proprietary Lyfted Farms cannabis product and brand for Thomas and branding exposure for Lyfted Farms on cars featured on ‘DonkMaster’, which has received over 30 million views online since it premiered in August 2020. In addition, gaming audiences will be connecting with both brands virtually on ‘Doorslammers 2’ – a mobile drag racing game that receives about 20,000 monthly downloads on iOS and Android. Lyfted Farms branding will be prominently featured on the DonkMaster avatar, which is the most popular car on the game.

“This is a strategic partnership that brings together targeted and overlapping audiences in the cannabis, drag racing and gaming worlds. As both brands have built long-standing trust with their loyal, ‘raving fan’ audiences, we consider this cross-promotional partnership as a tremendous win-win,” said Shaun Serpa, Marketing Director for Lyfted Farms.

Mr. Thomas is revered by his fans for his success story of redemption – from transitioning from a persecuted rebel in the underground cannabis world to fame and pop culture legitimacy in drag racing, television and now cannabis again.

“The Lyfted Farms culture and brand is one of deep pride in its master cultivators, its prohibition era roots, and its resonance with the misfits and the rebels of this world. Sage ‘DonkMaster’ Thomas is one such misfit whose fan base is rooting for him as his persona, brands, and businesses expand into mainstream culture,” said Serpa. “While other brands opt for lazier celebrity endorsement deals, we pride ourselves on staying loyal and authentic to our roots and our audience. That’s why we chose Thomas.”

In addition to his TV and video game fame, Thomas is the Founder of the National Donk Racing Association, the owner of In And Out Customs, and an Instagram social media influencer with over 263,000 followers.

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