Posted by AGORACOM-JC
at 12:28 PM on Monday, January 14th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V)
Video advertising is the future! Company’s A.I. makes 80,000
calculations / second, targeting 750 million users to deliver higher
prices and volume. Revenue was $10,000,650 for the nine months ended
September 30th, 2018, a 142% increase from $4,133,231 reported for the
six months ended September 30th, 2017. Click here for more information.
GOOD: TSX-V
—————————
In Europe, Programmatic Ad Spending Grows by Double Digits
Estimated that programmatic ad spending in France reached €1.04 billion ($1.18 billion) in 2018.
In 2019, investment in programmatic ads is predicted to approach €1.22 billion ($1.38 billion).
Programmatic advertising—defined as the use of automation in the
buying, selling or fulfillment of digital display advertising—now
accounts for the majority of digital display spending in France, Germany
and the UK, following the trend that we’ve seen in the US.
Here’s what programmatic ad spending looks like in each country, with forecasts through 2020.
France
We estimate that programmatic ad spending in France reached €1.04
billion ($1.18 billion) in 2018. In 2019, investment in programmatic ads
is predicted to approach €1.22 billion ($1.38 billion).
Historically, real-time bidding (RTB) has dominated France’s
programmatic market, but it is gradually losing share. Together, open
auctions and private marketplace (PMP) deals made up 51.0% of all
programmatic spending in 2018, but RTB will account for just 48.5% in
2019. The rise of social media display advertising, typically bought via
programmatic direct deals, will remain a key factor.
Germany
In 2018, programmatic advertising accounted for 70.0% of digital
display ad spending in Germany, and outlays on programmatic ads will
rise more than 15% in 2019. The advent of the EU’s General Data
Protection Regulation (GDPR) somewhat depressed spend in mid-2018, but
may not have long-term negative effects.
RTB in Germany (again, including open auctions and PMP deals) will
account for 51.0% of the programmatic total in 2019, compared with
programmatic direct’s 49.0%. Spending on social media advertising will
continue to boost outlays in direct here as well.
UK
Nearly nine in 10 digital display ad dollars will be spent on
programmatic inventory in the UK this year. Despite uncertainties around
the effects of GDPR and Brexit, programmatic’s march continues
unabated.
In the UK, RTB is losing share as a desire for greater control over
programmatic spending has led to a skew toward programmatic direct
trades. And within RTB spending, PMP trades are gaining ground. Open
exchanges will persist and register growth, but not as quickly as those
more controlled environments. Indeed, in 2020, we’ll see PMP spend
overtake open exchange spend for the first time.
For an in-depth look at programmatic buying in France, Germany and
the UK, eMarketer subscribers can access each country’s report now.
Posted by AGORACOM-JC
at 11:02 AM on Friday, January 11th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V)
Video advertising is the future! Company’s A.I. makes 80,000
calculations / second, targeting 750 million users to deliver higher
prices and volume. Revenue was $10,000,650 for the nine months ended
September 30th, 2018, a 142% increase from $4,133,231 reported for the
six months ended September 30th, 2017. Click here for more information.
GOOD: TSX-V
————————————–
2018 was a big year in the advertising tech and marketing tech arenas, filled with blockbuster acquisitions and rising new technologies, such as programmatic mobile buying which became mainstream.
So, what will be the big industry-defining trends in 2019? What trends will continue and what will drop off in the new year?
2018 was a big year in the advertising tech and marketing tech
arenas, filled with blockbuster acquisitions and rising new
technologies, such as programmatic mobile buying which became
mainstream.
So, what will be the big industry-defining trends in 2019? What trends will continue and what will drop off in the new year?
Here are my top predictions for 2019:
OTT/connected TV will come into its own
Over-the-top television (OTT) and video streaming units (think Roku
and Chromecast, for starters), along with connected TV apps such as
Netflix, Amazon and Hulu have dramatically reshaped the television and
video landscape. Once upon a time, software was eating the world. Now, it’s video’s turn.
Despite the incredible growth so far of OTT and connected TV, this is only the beginning. In 2019, expect both video outlets to be even more pervasive.
So, what does this mean for advertisers and marketers? Certainly,
paid channels such as Netflix, HBO Now, etc. will continue to do well,
but the majority of consumers are not willing to pay for more than two
outlets/channels at a time. As such, I predict that both advertisers and
OTT app publishers will invest further in seamless, effective
advertising options in the next year.
“Ad-supported OTT will prove to be a strong contender for television
advertising dollars as more and more viewers shift away from traditional
television,†says Kedar Gavane, Vice President at Comscore. “Today, OTT
delivers the best of TV with the capability to precisely target viewers
down to the zip code level, and use factors like demographics,
lifestyle and interests. More advanced analytics tools are enabling
advertisers to target the right audience, buy the highest quality
inventory and measure OTT campaign results more effectively.â€
There will be greater accountability in advertising and adtech
In Gartner’s “2018 Hype Cycle for Digital Marketing and Advertising”,
we see mobile marketing analytics, ad verification and multitouch
attribution as past the peak of inflated expectations and nearing the
trough of disillusionment. Why is that?
To me, this all points to how everyone in the adtech space is looking
for greater accountability, transparency and insights in regard to
their spending and actions. According to Yory Wurmser, eMarketer’s principal retail analyst, this will be one of the biggest issues marketers must face head-on in 2019.
This is also why more brands will bring their efforts in-house in
2019, along with a greater focus more on cross-device and multitouch
attribution. It also helps to explain why adtech that increases reach
and revenue alongside transparency, like programmatic ad buying and
unified ad auctions, will be increasingly prevalent in the new year too.
“The biggest issue in mobile marketing today is trust. As more and
more companies enter the fray, with varying levels of technology and
frankly, legitimacy, it becomes increasingly difficult for buyers to
ascertain what is real and what isn’t,†says Mike Brooks, SVP of Revenue
at WeatherBug. “That said, as more and more advanced types of fraud are
being uncovered and taught to even the most basic buyers, the
advertisers in the mobile space are going to optimize their spends
toward partners they can trust to not perpetrate these schemes. I think
this is finally the year where advertisers start talking with their
money and moving it to people they trust and business models they
understand.â€
5G will lead to unforeseen advances
For both adtech and martech specifically, and really for the world at
large, 5G has the potential to be immensely disruptive. Autonomous
vehicles and drones could be the tip of the iceberg as far as potential
applications are concerned. Its effects on society could defy
imagination!
Think for a moment, about all the changes that came about as a result
of 4G and LTE. Without it, there’s no Uber, no WeChat and no Facebook
— at least, not in the way we consume them now. Truthfully, the entire
app economy may not have taken off if we were all still relying on 3G.
I believe a similar shift will occur with a wider 5G rollout.
Everyone — including advertisers and marketers — should prepare now
for our upcoming digital out-of-home lives.
Tech will increasingly work the way we do, not the other way around
Perhaps the most revolutionary feature of the iPhone was its
touchscreen display. Simply by poking and tapping the screen, we can now
do just about everything. It’s so easy and intuitive to use, even for
the less technologically savvy.
Unlike laptops and desktops, mobile devices cater to how we work
naturally, as opposed to typing or using a mouse. Going into 2019, and
beyond, expect more technology to cater to and center around how humans
naturally interact with the world.
Voice is a prime example of this. Why type something out when you can
speak it in less time? Voice communication is far more natural to us,
and technology is really beginning to catch up. The same concept applies
to computer vision and visual search, which Yory Wurmser thinks will
really take off in 2019.
This is also why I think VR has a way to go. The headsets are currently too clunky and not as seamless as they need to be.
So, what does all this mean for adtech and martech specifically? One
of the main reasons why we’ve seen so much consolidation in our space
over the past few years is because companies realize they need greater
resources and long-term support in order to fully develop these kinds of
future-focused endeavors.
Data will become an even more valuable asset to marketers
Data may have been the new oil
since 2017, but that doesn’t mean advertisers and marketers have yet to
fully grasp its true value. Expect that to change though in 2019, as
data-led initiatives become the norm.
Gartner thinks
Data-Driven Marketing is five to 10 years away, but I predict it will
arrive in force sooner than that. Laws such as GDPR in the EU and the
California Consumer Privacy Act that took effect in 2018 show that
governments are valuing advertising and marketing data just as much.
This will especially be true in the realm of artificial intelligence
and machine learning. Through AI, brands will be able to better find the
right audiences and offer them more effective ads, among many other use
cases. Marketing will be propelled forward by AI in 2019.
Will I Be Proven Right?
Of course, with any prediction, there’s always a chance I will be
wrong. However, regardless of what actually occurs in 2019, it’s safe to
say that disruptive change is afoot for the adtech and the martech
space. Exactly how much and in what ways, only time will tell.
Abhay Singhal is the co-founder and President of Advertising Cloud at InMobi.
Posted by AGORACOM-JC
at 11:18 AM on Tuesday, January 8th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V)
Video advertising is the future! Company’s A.I. makes 80,000
calculations / second, targeting 750 million users to deliver higher
prices and volume. Revenue was $10,000,650 for the nine months ended
September 30th, 2018, a 142% increase from $4,133,231 reported for the
six months ended September 30th, 2017. Click here for more information.
Innovid will use a $30 million investment from Goldman Sachs Private Capital Investing to further its interests in the connected TV sector by building what it claims will be the industry’s only “end-to-end CTV platform†and further its global footprint.
Innovid will use a $30 million investment from Goldman Sachs Private
Capital Investing to further its interests in the connected TV sector by
building what it claims will be the industry’s only “end-to-end CTV
platform†and further its global footprint.
Innovid was unable to provide insight on when any potential IPO might
take place, or which stock exchange it could choose to list on, by the
time of publication. Any such listing would buck the trend of ad-tech
outfits coming off the public markets, such as when Taptica purchased the buy-side of Tremor Video and Sizmek acquired Rocket Fuel in 2017.
In a statement, Zvika Netter, Innovid CEO, said, “With this funding,
Innovid will complete the development of the first end-to-end CTV
platform creating a more efficient workflow, while solving industry
measurement challenges and expanding its global footprint to meet the
evolving needs of its international client base for brands, media and
creative agencies, and publishers.â€
Innovid works with advertisers including Bank of America, Campbell’s
and L’Oreal to help deliver video ads across a host of different
platforms including Amazon Fire, Apple TV, Roku and Samsung TV, with an
emphasis on interactive ad units.
In particular, it also works with the industry to help advertisers
scale how they create, deliver and measure ads across different
platforms, with Innovid hoping to use the $30 million to further its
footprint in the fast-emerging connected TV space.
Hillel Moerman, head of Goldman Sachs’ Private Capital Investing
group, added, “Innovid has differentiated video advertising software and
technology, and has the scale and the reach to succeed, with access to
significant supply beyond CTV, including platforms such as Facebook,
Instagram, YouTube, Snap and others.â€
Of course, there are a few reasons why brands are willing to bet on
programmatic AdTech despite the GDPR scare. Let’s look at 5 ways
programmatic advertising will evolve in 2019.
2019 will be the year where all disarray surrounding GDPR will be
clear. As publishers and advertisers gain more understanding of the law,
their activities will be in accordance with the regulation.
BlAdTech (Blockchain+AdTech)
is based on the principle of decentralization, and it aims to solve the
most common issues faced by advertisers and publishers. Blockchain
products have been able to tackle ad fraud by removing domain spoofing,
verifying the legitimacy of publishers and allowing transactions using
cryptocurrencies.
Another way ad fraud can be curtailed is by preventing unauthorized reselling of ad inventory. Publishers can now host ads.txt —
an Interactive Advertising Bureau-approved file on their servers that
lists all the companies allowed to sell the publisher’s inventory.
Amanda Martin, Director Enterprise Partnerships, at Goodway Group spoke to MTA on this subject:
“The maturing of programmatic AdTech will continue and most
likely intensify in 2019 with both the sell side and buy side raising
expectations and directly influencing the AdTech ecosystem. Programmatic
AdTech is going through its teenage years; while we move towards
maturity, we are still learning from our mistakes. Many facets of the
programmatic AdTech landscape have become commoditized making the
ability to differentiate oneself in the space harder. This will likely
bring about consolidation both from M&A and buyers/sellers narrowing
the number of partners they choose to work with. Transparency will
continue to be an industry buzzword, both pertaining to pricing and
methodology, black box solutions will/should face more scrutiny, and
buyers, brands, and agencies, should showcase their discretion via their
ad spend. The continued promise of TV dollars moving to programmatic
will drive innovation while programmatic audio and digital OOH will make
large strides in 2019, potentially beating TV to programmatic
saturation. Overall, choice will be the driving factor of 2019 from both
the buy and sell side of programmatic AdTech, how the industry
continues to adjust to those choices is to be determined.â€
Marketers are slowly moving to omnichannel from multi-channel marketing as they become more cognizant of their users. A digital user today owns 3.2 connected devices on average.
Advertisers therefore have to be present on smartphones, computers,
digital assistants, TVs and tablets to reach users wherever they are.
2019 is the year we will see omnichannel marketing at its peak potential.
Closing Words
We will let Will Margiloff, CEO, IgnitionOnehave the final word on AdTech in 2019. He stated to MTA that:
“Amazon’s second headquarters in NYC comes at a critical time
for the advertising business, one that can disrupt the ecosystem.
Amazon is sitting on tons of credible and relevant data, that rivals
intent data from Google and behavioral data captured on Facebook. The
platform specializes in consumers with the intent to shop, and have
created an ad strategy that caters to these needs. In 2019, we will
continue to see AdTech companies challenging the duopoly, with Amazon
leading the charge.â€
Despite the bumpy ride that’s been 2018, programmatic AdTech is set to go through a resurgence in 2019. We may not be able to see 5G gain prominence in 2019 itself, but AI, blockchain and omnichannel appear to be trends that will bring a change in programmatic advertising in 2019.
Posted by AGORACOM-JC
at 3:08 PM on Friday, December 21st, 2018
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Revenue was $10,000,650 for the nine months ended September 30th, 2018, a 142% increase from $4,133,231 reported for the six months ended September 30th, 2017. Click here for more information.
————————-
Agencies Have Been Resistant to Change, and They’re Dropping the Ball Again With Programmatic
It should be a huge part of their 2019 strategies
EMarketer predicts that programmatic ad spend will surpass $46 billion in the U.S. this year alone.
They also expect 86.2 percent of all digital display ads will be bought via automated channels by 2020.
With every major technological shift, some companies evolve while
others get left behind. Agencies in the face of programmatic are no
exception. Programmatic has changed advertising for the better, and with
that, it’s also put pressure on traditional agencies to overhaul their
processes.
Traditional agencies have enjoyed long-term contracts that guaranteed
recurring revenues, but programmatic buying and digital platforms like
Google and Facebook upended that model, giving advertisers greater
flexibility and reach with the touch of a button. It’s futile to go
against the current. Research firm MoffettNathanson estimates
that Google and Facebook accounted for more than $5 billion of growth
in advertising spend and for almost 90 percent of online ad growth.
Agencies have traditionally been slow to adapt, but there’s been notable movement in 2018. Programmatic will keep changing the way companies make ad buys, and big agencies will have to step up their tech game. EMarketer predicts that programmatic ad spend will surpass $46 billion in the U.S. this year alone. They also expect 86.2 percent of all digital display ads will be bought via automated channels by 2020. All this current and future programmatic traction obviates the need for agencies to engage in direct selling. A recent study by Centro and Forrester Consulting showed that three-fourths of agencies are beginning to unify their direct and programmatic teams, while just 17 percent said that their direct and programmatic teams have fully integrated.
But talking about the selling model doesn’t tell the whole story.
There are many other factors agencies need to take into consideration as
they make the shift to digital.
The perfect storm could redefine the agency model
The days of watered down macro metrics are over. Brands now realize
programmatic offers a deeper level of granularity and will therefore
demand detailed and timely performance stats around their campaigns.
Agencies already have to work harder to ensure clients are getting the
client service and results they deserve, but this is going to raise the
bar a few notches.
Agencies will also see greater competition from emerging boutique
players. The big holding companies of the world were once the big dogs,
but the boutique agency is gaining strength. Smaller, newer agencies are
arming themselves with tech-savvy folks that are embracing a
programmatic future. What’s the key to their success? They’re nimble and
support disruption and change.
Lastly, M&A activity
is likely to continue in 2019 and beyond. An interesting new report
from consultancy R3 found a 126 percent rise in M&A in the first
three months of the year. Surprising, it was led by consultancies.
Every agency will become a programmatic agency
Rest assured that agencies will have to fight to keep programmatic on
the agency side. Brands are getting smart about data and demanding more
transparency and control, which puts agencies in a position to either
evolve or get left behind. Between dollars saved and the ability to
target their audiences more easily, it’s getting tough for agencies to
sell the value of traditional buying methods.
Programmatic will keep changing the way companies make ad buys, and
big agencies will have to step up their tech game. The days of
storyboarding ads on paper and planning media buys over the phone are
long gone. While it may sound obvious, not every agency has jumped on
the tech bandwagon, and many are struggling to catch up.
One thing is certain: The days of traditional media buying are coming
to an end. This past year showed us that agencies need to decide how
they want to handle these changes and continue to meet their clients’
expectations before it’s too late.
Posted by AGORACOM-JC
at 2:55 PM on Thursday, December 20th, 2018
SPONSOR: Good Life
Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I.
makes 80,000 calculations / second, targeting 750 million users to
deliver higher prices and volume. Revenue was $10,000,650 for the nine
months ended September 30th, 2018, a 142% increase from $4,133,231
reported for the six months ended September 30th, 2017. Click here for more information.
————–
Understanding the programmatic advertising ecosystem
In a generation digital marketing has evolved to become the primary way many brands run their campaigns all over the world.
But none of it would be possible without the underlying technology infrastructure that has subsequently developed around programmatic advertising.Â
To practitioners the language of programmatic may well be second
nature, but for many in the sector the programmatic landscape can seem
confusing hard to penetrate.
This is the case even for experienced traditional marketers, and even
digital marketers who may understand the technology beneath owned
media, but struggle with advertising technology which sustains paid
media.
To help marketers build their expertise Oracle recently hosted a
webinar which steps marketers wanting to understand more about the
programmatic advertising landscape through all the key elements of the
programmatic landscape.
In part one of this report we look at that landscape and in part two, we describe programmatic strategies available to markets.
But lets start with the basic question, what is programmatic advertising?
Programmatic 101
Put simply it is a marketing approach that delivers the most relevant
message to the right person on the right device at the right time to
achieve a desired action.
It is optimised in real time based on data that allows the marketer
to focus on individual impressions instead of block buying advertising
slots. This is what makes it very different to traditional advertising.
Instead of static inventory with analytics derived from surveys and
panels, the programmatic approach allows advertisers to serve impression
that are both dynamic and relevant – because they are based on who is
viewing the impressions.
Importantly, as this is based on the idea of one on one advertising it also allows markets to derive one on one user insights.
Underpinning the programmatic advertising landscape are digital
platforms and exchanges which enable the buying and selling of
advertising inventory across mobile, desktop, search, display and video
advertising.
Advertisers and publishers can transact in real time just like on the
stock exchange, although the amount of transaction the ad tech sector
supports each day dwarfs the volume on a financial exchange!
Advertisers interact through what is called a data management
platform via a supply side platform (SSP) while marketers interacting
with the DMP through demand side platforms (DSPs).
These interactions are facilitated by add exchanges the middle.
Like most other forms of digital marketing, the success of these
interactions and the effectiveness of programmatic campaigns is based
upon the quality of the data.
First, second and third party data
The most valuable information for any advertiser is the first party
data which is basically the data that is proprietary to them and found
in places like the advertiser’s web site, its customer relationship
management platform or even the email data to which it already has
access.
Various platforms like Eloqua, CXD and Blue Kai allow marketers to integrate this information into their programmatic activity.
Second party data on the other hand comes from when the advertiser
has a direct relationship with a publisher and is able to use their data
as and when required.
Sometimes, however, the reach provided by the first and second party
data simply isn’t enough. Then, marketers and their agencies use third
party data is important to expand the reach of a campaign.
Third party aggregators and publishers collate data they collect in
the form of cookies from their 100s of web sites and sell it to
advertisers.
Various vendors like Nielsen, Iota and Data Logic provide the
demographic, geographic and other types of data needed to supplement the
first and second party information.
The data sets can be huge and the sheer amount of data can be
overwhelming. It needs to be managed which is where a data management
platform comes into the conversation.
A DMP is the backbone of data driven marketing. It serves as a
unifying platform to collect, organise and activate first, second, and
third party audiences data from any source including online, offline,
mobile and beyond.
Once the demand side data is aligned we can then use various DSPs
like Dataxu, TradeDesk, or Rocketfuel to work with the various
advertising exchanges to purchase relevant inventory from the supply
side.
Here’s a simple example of how this all folds together.
Imagine a campaign where a brand uses its first party data but
determines that much more reach is required. The brand then purchases
third party data that matches its specific geographic and demographic
requirements.
These two pieces of data are then combined through a DMP. And all of this comes together in a matter of milliseconds.
Imagine next that a consumer goes to a publisher’s web site. The
publisher calls its web server likely before the consumer’s page has
fully loaded. The ad server checks its rules and determines what ad it
can serve and at what price. The ad sever then instructs the consumer’s
browser to call the advertiser’s ad server, and then the publisher’s ad
server counts an impression .
The advertiser’s ad server knows it can serve the specific creative
and an impression is counted to that site. Placement, combination and
the campaign spend is logged for that impression.
And the user sees the advertisement. This all happens in real time.
Of course, this being a programmatic campaign, another consumer
viewing the same page at the same time will potentially see a completely
different ad based on the persons characteristics.
Pixels and cookies
A tagging pixel is essentially a piece of code that is placed on a
web site by a marketer and it generates a notice of visits to the page
by a browser. Pixels often work in conjunction with cookies recording
when a particular computer visits a specific page and they can be played
across the site or on certain conversion pages only.
The placement is determined by what you want to measure.
It is important to understand that different types of pixels do different thing.
Conversion pixels for instance capture conversion events. This is the
only way markers can record view-through conversions and post click
conversions. The conversion pixels are installed on the page where the
marketing goal is achieved such as a form page or a landing page.
Optimisation pixels on the other hand are installed across an entire
site and used to better identify ideal targets in prospecting and site
retargeting campaigns.
Finally, data collection pixels allow data collection companies to
anonymously identify and classify web site visitors into various
categories.
All of these pixels help programmatic vendors track the success of a
campaign. And they are used to build look alike profiles so that a
brand’s programmatic vendor can find more of its ideal audience online.
Pixels also provide rich insights into your audience such as the type
of websites they list and their interesting certain categories
So what is a cookie? Put simply it is a mechanism specified by a http
protocol that is implemented by the browser for web sites to store data
locally.
For instance cookies are used to help a site remember that a visitors
logged in rather than making them login every time they come back.
They are also important for saving shopping cart information and for tracking other behaviour online.
From a security perspective cookies can only be sent to the domain
that originally sent them. For instance only oracle.com can set
oracle.com cookies.
In part two, we will look at different programmatic strategies brands can employ in their campaigns.
Tags: adtech, tsx Posted in All Recent Posts, Good Life Networks | Comments Off on Good Life Networks $GOOD.ca – Understanding the programmatic advertising ecosystem $TTD $RUBI $AT.ca $TRMR $FUEL
Posted by AGORACOM-JC
at 9:09 AM on Tuesday, December 18th, 2018
Concurrent with receiving debt financing at prime plus one and a quarter from a Major Canadian Financial Institution, it has closed the acquisition of 495 Communications, LLC , a leading advertising and content marketing company based in New York City and Santa Monica, California.
According to a third-party unaudited Quality of Earnings prepared by CohnReznick LLP in New York, as at August 31, 2018; 495’s Trailing Twelve Month revenue was reported at approximately USD$14.4M (CDN$18.1M equivalent), and adjusted EBITDA came in at USD$1.9M (CDN$3.3M equivalent).
VANCOUVER, Dec. 18, 2018 – Good Life Networks Inc. (“GLN“, or the “Company“) (TSXV: GOOD) (FSE: 4G5), a programmatic advertising technology company, announced today that, concurrent with receiving debt financing at prime plus one and a quarter from a Major Canadian Financial Institution (announced yesterday), it has closed the acquisition of 495 Communications, LLC (“495“), a leading advertising and content marketing company based in New York City and Santa Monica, California. Under the terms of a definitive share purchase agreement (the “Agreement“), GLN has acquired all of the issued and outstanding shares (the “Purchased Shares“) of 495 for an aggregate purchase price of USD$15,000,000. According to a third-party unaudited Quality of Earnings prepared by CohnReznick LLP in New York, as at August 31, 2018; 495’s Trailing Twelve Month revenue was reported at approximately USD$14.4M (CDN$18.1M equivalent), and adjusted EBITDA came in at USD$1.9M (CDN$3.3M equivalent).
“I’m very proud of our company and team who have achieved nearly
every operating metric this year. From the beginning our mission,
vision, culture and values have guided our growth strategy,” said Jesse
Dylan, CEO of GLN. “With the closing of Impression X announced earlier
today and now 495 we have achieved our objective of acquiring two
companies this year. These acquisitions will be immediately accretive to
revenue.”
Under the terms of the Agreement, consideration for the Purchased Shares consists of the following:
a) US$3,500,000 in cash, payable to the members of 495 less the amount of outstanding indebtedness;
b) a cash earn-out, up to a maximum of US$5,500,000 for hitting performance benchmarks; and
c) a share/cash earn-out, to be satisfied, at the sole discretion of
the Company, in cash or through the issuance of common shares of the
Company (“GLN Shares“) up to a maximum amount of US$6,000,000
for hitting performance benchmarks, such GLN Shares to be issued at a
per share price based upon the greater of (i) the 20-day volume weighted
average trading price of the GLN Shares on the TSX Venture Exchange
(the “TSX-V“) immediately prior to the date of issuance and (ii) the lowest price permitted by the policies of the TSX-V.
The GLN Story
GLN’s technology is the engine that sits between advertisers and
publishers. The GLN Platform is built for cross device video
advertising: Mobile, In-App, Desktop and CTV (Connected Television). The
Programmatic Video Marketing Platform is powered by GLN’s Patent
Pending proprietary machine learning technology that targets and
connects digital advertisers with consumers three times faster than
industry standards, with exceptional low fraud rates among vendors
without collecting PII (Personal Identifiable Information).
The Programmatic Video Technology Platform features integrations at
the server level with both Publishers and Advertisers. Our technology
quickly finds the most valuable advertisement for every consumer.
Publishers make more money through improved CPM (advertising fill rate)
combined with a more engaged consumer experience. Advertisers make more
money by reaching their target audience more effectively. GLN makes
money by retaining a percentage of the advertiser’s fee.
GLN is headquartered in Vancouver, Canada with offices
in the US and UK and trades on the TSX Venture Exchange under the stock
symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol
4G5.
Addressable Market: The total media ad spend worldwide will rise 7.4% to $628.63 billion according to eMarketer. 2018 Canadian Internet Ad Revenue is projected to rise by over $945 million to $7.7 Billion accord to the IAB (Interactive Advertising Bureau).
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this
release.
Forward Looking Statements:
Forward-looking statements relate to future events or future
performance and reflect the expectations or beliefs regarding future
events of management of GLN. This information and these statements,
referred to herein as “forwardâ€looking statements”, are not historical
facts, are made as of the date of this news release and include without
limitation, statements regarding discussions of future plans, estimates
and forecasts and statements as to management’s expectations and
intentions with respect to the Company’s acquisition and performance of
495. These statements generally can be identified by use of
forward-looking words such as “may”, “will”, “expect”, “estimate”,
“anticipate”, “intends”, “believe” or “continue” or the negative thereof
or similar variations. These forwardâ€looking statements involve
numerous risks and uncertainties and actual results might differ
materially from results suggested in any forward-looking statements.
Important factors that may cause actual results to vary include without
limitation, risks relating GLN realizing on the anticipated value of
acquiring the Purchased Shares, GLN maintaining its projected growth,
and general economic conditions or conditions in the financial markets.
In making the forwardâ€looking statements in this news release, the
Company has applied several material assumptions, including without
limitation that the acquisition of the Purchased Shares will generate
the anticipated revenue and expand GLN’s global reach per management’s
expectations. GLN does not assume any obligation to update the
forward-looking statements, or to update the reasons why actual results
could differ from those reflected in the forward looking-statements,
unless and until required by applicable securities laws. Additional
information identifying risks and uncertainties is contained in GLN’s
filings with the Canadian securities regulators, which filings are
available at www.sedar.com.
Tags: programatic advertising, tsx Posted in Good Life Networks | Comments Off on Good Life Networks Inc. $GOOD.ca Announces the Closing of 495 Communications, LLC $TTD $RUBI $AT.ca $TRMR $FUEL
Posted by AGORACOM-JC
at 8:37 AM on Tuesday, December 18th, 2018
Announced today that is has closed the acquisition of Impression X, Inc., a leading connected television (“CTV”) advertising technology company.
Under the terms defined by the definitive agreement, GLN has acquired all of the issued and outstanding shares of Impression X for an aggregate purchase price of up to USD $4,500,000
VANCOUVER, Dec. 18, 2018 - Good Life Networks Inc. (“GLN“, or the “Company“) (TSXV: GOOD) (FSE: 4G5), a programmatic advertising technology company, announced today that is has closed the acquisition of Impression X, Inc. (“Impression X“), a leading connected television (“CTV“) advertising technology company. Under the terms defined by the definitive agreement (the “Definitive Agreement“), GLN has acquired all of the issued and outstanding shares (the “Purchased Shares“) of Impression X for an aggregate purchase price of up to USD $4,500,000.
“This acquisition gives us more revenue horsepower during the biggest
quarter of the year in the advertising industry and a great start to
2019” said Jesse Dylan, CEO of GLN. “GLN and Impression X are highly
complementary businesses, and we are pleased to capitalize on this
unique opportunity to create a larger, more diversified and successful
company.”
Under the terms of the Definitive Agreement, consideration for the Purchased Shares consists of the following:
a) USD $500,000 in cash, payable to the shareholders of Impression X (the “Vendors“);
b) USD $400,000 in common share purchase warrants of the Company (“Warrants“),
payable to the Vendors at closing, based upon the greater of: (i) the
10-day volume weighted average trading price of the Company’s common
shares on the TSX Venture Exchange (“TSX-V“) immediately prior to the date of issuance; and (ii) the lowest price permitted by the policies of the TSX-V;
c) a performance earn-out of up to USD $1,000,000 in cash based on agreed-upon milestones; and
d) a performance earn-out of up to USD $2,600,000 in
Warrants based upon the greater of: (i) the 10-day volume weighted
average trading price of the Company’s common shares on the TSX-V
immediately prior to the date of issuance; and (ii) the lowest price
permitted by the policies of the TSX-V.
In partial satisfaction of the purchase price, the Company issued an
aggregate of 2,914,622 Warrants to the Vendors at closing exercisable to
purchase common shares of the Company at a price of C$0.1836 per share for a period of five years from the closing date.
“The combination of Impression X expertise and relationships in CTV
backed by GLN’s technology and world class team will allow us to capture
an even larger portion of the $31 billion-dollar industry,” stated Impression X CEO Matt Hopkins.
The IAB (Interactive Advertising Bureau) Changing TV Experience
report indicates that 56% of consumer TVs are now IP connected. The IAB
anticipates CTV ad revenues are projected to hit $31.5 billion in 2018, up 275 percent from $8.4 billion in 2015.
The GLN Story
GLN is a patent pending machine learning programmatic video
advertising technology company that does not collect PII (Personal
Identifiable Information). GLN serves millions of online video ads
daily 3 times faster than IAB (Interactive Advertising Bureau) standards
through multiple server to server integrations with both publishers and
advertisers. GLN is headquartered in Vancouver, Canada with offices in the US and UK.
Digital ad revenue rose by 16.8%, more than double TV’s in January of 2018 according to Forbes Magazine.
GLN trades on the TSX Venture Exchange under the stock symbol “GOOD”
and The Frankfurt Stock Exchange under the stock symbol 4G5.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this
release.
Forward Looking Statements:
Forward-looking statements relate to future events or future
performance and reflect the expectations or beliefs regarding future
events of management of GLN. This information and these statements,
referred to herein as “forwardâ€looking statements”, are not historical
facts, are made as of the date of this news release and include without
limitation, statements regarding discussions of future plans, estimates
and forecasts and statements as to management’s expectations and
intentions with respect to the Company’s acquisition of Impression X.
These statements generally can be identified by use of forward-looking
words such as “may”, “will”, “expect”, “estimate”, “anticipate”,
“intends”, “believe” or “continue” or the negative thereof or similar
variations. These forwardâ€looking statements involve numerous risks and
uncertainties and actual results might differ materially from results
suggested in any forward-looking statements. Important factors that may
cause actual results to vary include without limitation, risks relating
to the acquisition of Impression X, GLN maintaining its projected
growth and general economic conditions or conditions in the financial
markets. In making the forwardâ€looking statements in this news release,
the Company has applied several material assumptions, including without
limitation that the assimilation of Impression X will generate the
anticipated revenue and expand GLN’s global reach per management’s
expectations. GLN does not assume any obligation to update the
forward-looking statements, or to update the reasons why actual results
could differ from those reflected in the forward looking-statements,
unless and until required by applicable securities laws. Additional
information identifying risks and uncertainties is contained in GLN’s
filings with the Canadian securities regulators, which filings are
available at www.sedar.com.
Posted by AGORACOM-JC
at 6:19 PM on Monday, December 17th, 2018
Entered a commercial agreement with a Major Canadian Financial Institution to provide credit facilities that will give GLN access to an aggregate total of $11,250,000.
Included among the credit facilities is a $5,000,000 revolving line of credit to help support working capital as the company scales, and an acquisition line of credit to support company M&A strategies
VANCOUVER, Dec. 17, 2018 – Good Life Networks Inc. (“GLN“, or the “Company“) (TSXV: GOOD) (FSE: 4G5), a programmatic advertising technology company, today announced that it has entered a commercial agreement with a Major Canadian Financial Institution to provide credit facilities that will give GLN access to an aggregate total of $11,250,000. Included among the credit facilities is a $5,000,000 revolving line of credit to help support working capital as the company scales, and an acquisition line of credit to support company M&A strategies. Management plans to access funds from the acquisition line of credit to complete a recently announced acquisition.
“The credit facilities will help us meet our growth objectives while
maximizing shareholder value,” said GLN CEO Jesse Dylan. “We are
thrilled to be working with a Major Canadian Financial Institution now
and in the future as we continue to scale our business.”
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this
release.
The GLN Story GLN’s technology is the engine that
sits between advertisers and publishers. The GLN Platform is built for
cross device video advertising: Mobile, In-App, Desktop and CTV
(Connected Television). The Programmatic Video Marketing Platform is
powered by GLN’s Patent Pending proprietary machine learning technology
that targets and connects digital advertisers with consumers three times
faster than industry standards, with among the lowest fraud rates among
vendors without collecting PII (Personal Identifiable Information).
The Programmatic Video Technology Platform features integrations at
the server level with both Publishers and Advertisers. Our technology
quickly finds the most valuable advertisement for every consumer.
Publishers make more money through improved CPM (advertising fill rate)
combined with a more engaged consumer experience. Advertisers make more
money by reaching their target audience more effectively. GLN makes
money by retaining a percentage of the advertiser’s fee.
GLN is headquartered in Vancouver, Canada with offices
in the US and UK and trades on the TSX Venture Exchange under the stock
symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol
4G5.
Addressable Market: The total media ad spend worldwide will rise 7.4% to $628.63 billion
by this year, according to “Global Ad Spending: The eMarketer Forecast
for 2018.” By 2020, digital’s share of total advertising will near 50%.
Forward Looking Statements: Forward-looking
statements relate to future events or future performance and reflect the
expectations or beliefs regarding future events of management of GLN.
This information and these statements, referred to herein as
“forwardâ€looking statements”, are not historical facts, are made as of
the date of this news release and include without limitation, statements
regarding discussions of future plans, estimates and forecasts and
statements as to management’s expectations and intentions with respect
to the performance of the company. These statements generally can be
identified by use of forward-looking words such as “may”, “will”,
“expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue”
or the negative thereof or similar variations. These forwardâ€looking
statements involve numerous risks and uncertainties and actual results
might differ materially from results suggested in any forward-looking
statements. Important factors that may cause actual results to vary
include without limitation, risks relating to the digital advertising
industry and general economic conditions, success of acquisitions and
any growth strategies implemented utilizing the noted debt instrument.
In making the forwardâ€looking statements in this news release, the
Company has applied several material assumptions, including without
limitation that any acquisitions and corporate directives and
initiatives will be successfully completed in the time expected by
management and produce the desired results, generate the anticipated
revenue and expand GLN’s global reach per management’s expectations. GLN
does not assume any obligation to update the forward-looking
statements, or to update the reasons why actual results could differ
from those reflected in the forward looking-statements, other than as
required by applicable securities laws. Additional information
identifying risks and uncertainties is contained in GLN’s filings with
the Canadian securities regulators, which filings are available at www.sedar.com.
Posted by AGORACOM-JC
at 4:48 PM on Tuesday, December 11th, 2018
SPONSOR: Good Life
Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I.
makes 80,000 calculations / second, targeting 750 million users to
deliver higher prices and volume. Revenue was $10,000,650 for the nine
months ended September 30th, 2018, a 142% increase from $4,133,231
reported for the six months ended September 30th, 2017. Click here for more information.
New service will operate programmatic advertising requirements for AIM’s Travel Elite clients and to advertisers requiring digital planning and buying. Authorised Investment Fund (ASX: AIY)Â
Revealed that one of its investee companies, Asian Integrated Media (AIM), is making strong headway in the US$60 billion (A$83 billion) programmatic advertising sector.Â
The new service will operate programmatic advertising requirements for AIM’s Travel Elite clients and to advertisers requiring digital planning and buying. Authorised Investment Fund (ASX: AIY) has revealed that one of its investee companies, Asian Integrated Media (AIM), is making strong headway in the US$60 billion (A$83 billion) programmatic advertising sector.Â
AIM has struck a deal with Ambient Digital Group to form a joint
venture offering its bespoke digital planning and buying to advertisers
throughout south-east Asia.
Programmatic advertising is a term used in digital marketing to
describe computer-based automated buying, selling, placement, and
optimisation of digital advertising. In contrast to traditional
advertising, programmatic ad buying involves the use of non-human
software machines to purchase digital ads.
As it stands, Authorised Investment Fund owns a 25% interest in AIM
with an option to increase its holding to 30% at any time over the next 3
years.
The company first committed to acquiring a major stake in AIM in
April this year, after identifying AIM as one of the world’s leading
media sales representation networks that could both diversify and
amplify its broader investment portfolio.
The power of AIM
AIM has an expansive team working in Hong Kong, Singapore and Beijing
with a worldwide affiliate network of sales agents in all the key
cities in Europe, Asia and the US.
The deal between AIM and Ambient, offers a variety of synergies
including geographical market reach, addressable audience and sharing
mutually beneficial technology.
AIM has confirmed the newly-created service will operate the
programmatic requirements of AIM’s Travel Elite clients and to
advertisers requiring “specialist, bespoke digital planning and buying
requirementsâ€.
The rapid growth of programmatic advertising.
Currently, Ambient Digital is one of the largest independent digital
companies in south-east Asia providing a range of marketing and media
solutions delivering the entire range of digital media products to
mobile and desktop via programmatic technology platforms.
Ambient has a turnover of around US$17 million (A$23.5 million) but
hopes the deal with AIM will provide a significant boost to its
bottom-line given the strong focus on providing next-generation
advertising capabilities to its clients.
The operation currently has over 200 digital and media experts
working in across Asia and providing campaigns on all digital devices
including PCs and mobiles.
One of its key aims is to expand what it calls its “one-stop-shop for compelling universal digital campaignsâ€.
Ambient benefit
Ambient Digital provides services to advertisers in six major South
East Asian markets with a combined reach of 580 million people in peak
growth countries such as Vietnam, the Philippines, Indonesia, Thailand,
Myanmar and Singapore.
Additionally, with over 100 connections to global demand partners,
Ambient Digital’s tie-up with AIM is expected to provide a global
marketplace for publishers. With over 4 billion monthly impressions and
200 million active internet users across 5 countries, the joint venture
with AIM is forecast to provide “a perfect union to propel revenue
opportunities and support solid capital growth,†according to AIM.
A partnership with AIM could potentially propel the company to
greater heights given that AIM is the exclusive partner of several
global airlines such as Cathay Pacific, Qantas, Singapore Airlines, and
Emirates; as well as newspaper giants Handelsblatt in Germany and Daily
Mail in the UK.
Some of its other notable partners include the Hong Kong Tourism Board, Robb Report China and Richesse.
Providing the best international sales representation for premium
media, AIM is highly selective in the titles and platforms it represents
with its key portfolio in the travel and luxury lifestyle segments.
According to AIM, by combining its industry experience, longstanding
client relationships and a strong network of sales offices ensures it
can deliver the maximum level of advertising revenue for its
multifaceted media partners.
“We have been working with the Ambient Digital Group for some months
now and to be able to provide these exceptional services to our clients
who are increasingly looking to reach elite audiences through digital
platforms we can now provide bespoke solutions,†said Peter Jeffery, CEO
and Founder of Asian Integrated Media.
“It will enable us to harness and capture the opportunities of the
programmatic advertising sector as it continues to grow from
US$60billion in revenues worldwide. It is envisaged that this joint
venture will provide a solid platform for us to drive considerable
additional revenues and build substantial and solid capital growth for
both Ambient and AIM,†said Mr Jeffery.
