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Good Life Networks $GOOD.ca – Own A Brand? Why You Should Pay Attention To Programmatic In 2019 $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 12:24 PM on Monday, December 10th, 2018
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Revenue was $10,000,650 for the nine months ended September 30th, 2018, a 142% increase from $4,133,231 reported for the six months ended September 30th, 2017.  Click here for more information.
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  • Currently, over 80% of all digital display ad spending in the U.S. is programmatic, and those numbers are expected to increase.
  • Programmatic advertising is done by computer systems that automate the process of buying, selling and optimizing ad placements on digital media.

Own A Brand? Why You Should Pay Attention To Programmatic In 2019

Ofer Garnett

CTO & Co-Founder of mobile growth marketing platform YouAppi, bringing nearly 20 years of R&D experience to make mobile engaging.

Digital advertising has grown steadily over the last two decades with no signs of slowing. As consumers shift to mobile, brands have digitally migrated.

Currently, over 80% of all digital display ad spending in the U.S. is programmatic, and those numbers are expected to increase. Programmatic advertising is done by computer systems that automate the process of buying, selling and optimizing ad placements on digital media. Advances in machine learning and smart algorithms have proven far more reliable than humans in determining ideal timing and location to reach a desired audience. Where the focus used to be on finding websites that generally attracted the same audience as your product, programmatic allows you to drill down on an individual’s digital behavior and place an ad in front of the eyes most likely to engage.

But if you think programmatic advertising is best left to your marketing department, think again. Reaching consumers digitally has never been more important — or more challenging. Deeply segmented platforms, shifting consumer preferences, stricter privacy laws, and increasing expectations of more direct, personalized and highly relevant ad content make it harder than ever to reach your customer at the right time and place with the right message. Programmatic looks to be the key to driving meaningful digital engagement in 2019, with several promising trends.

Technology Will Address Current Market Challenges

Most programmatic ad spend is done in real time via real-time bidding (RTB), which buys ad inventory on a per-impression basis and works much like financial market trading. The prominent protocol is OpenRTB, and it’s had its fair share of critics. As the ecosystem has grown, it’s become increasingly problematic for brands to trust the data, protect themselves from fraud and maintain brand integrity and safety.

A new version, OpenRTB 3.0, has finished beta and is expected to release before the end of 2018. This is the most significant overhaul of OpenRTB since its inception in 2010, and it delivers enhanced visibility into the process of programmatic buying and selling. I expect adoption of the 3.0 protocol to be significant throughout 2019, as brands are eager for greater transparency and clarity. OpenRTB 3.0 is not backward compatible, however. Significant effort from all participating parties in programmatic — buying systems, selling systems and the exchanges — will be required to make this migration. Whether you oversee your company’s marketing or not, it’s important to understand the direction of the technology in order to ensure your ad dollars are spent in the smartest and safest way possible.   Source: https://www.forbes.com/sites/forbestechcouncil/2018/12/06/own-a-brand-why-you-should-pay-attention-to-programmatic-in-2019/#6b2c36d3175e

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Good Life Networks $GOOD.ca Vital takeouts from the world’s largest programmatic advertising conference $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 2:00 PM on Friday, December 7th, 2018

Sponsor: Good Life Networks: Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. The company achieved a record $9.7 Million in revenue for 2017 and recently announced entering the video game industry with programmatic technology. Click here for more information

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  • In 2018, more than $47 billion in the US was spent on programmatic display advertising with Facebook and Google taking a large chunk of the pie. By 2020, that figure will climb to nearly $69 billion.

Posted By: Ashleigh Footiton:November 28, 2018

After an intense two days spent at the world’s largest conference on programmatic advertising, Programmatic I/O, it was fascinating to see how US online publishers are utilising data and selling inventory programmatically.

In 2018, more than $47 billion in the US was spent on programmatic display advertising with Facebook and Google taking a large chunk of the pie. By 2020, that figure will climb to nearly $69 billion.

In the United States, there are an average of 14.5 programmatic tech partners per publisher, whereas in South Africa, we have an average of just three. This is not a bad situation to be in as our ecosystem is less fragmented and we have more control over our inventory. But it does highlight that programmatic is still in its infancy here.  

One of the US speakers, Taylor Schreiner at Adobe, said, “Organisations are transforming to take advantage of programmatic. Brands are now more hands-on. They have a better understanding of the metrics they are facing, and they’re more specific in their directives to agencies. We’re seeing more clients who now have people in the organisation who are in a position to think about reach across channels.”

First party data, which is essential for publishers, was another big theme that came through. It is a priority as it gives a competitive advantage in fighting against the duopoly that is Google and Facebook, who account for around 50% of programmatic revenue in the US. Their amazing audience intelligence, reach and measurement capabilities which advertisers are not going to pass up keeps them on top.

Relationships are key in this fragmented industry. The display ad tech Lumascape highlighted this fact. There are many touch points available when it comes to making a deal and publishers need to ensure they are talking to all parties involved. There is no such thing as ‘set it and forget it’. Secondly, CPM rates are lost to tech costs and the publisher comes out with only a fraction of what the seller initially spends.

The issue of viewability

The issue of viewability came across a lot throughout the two day conference. A viewable ad is defined as 50% of the pixels of a regular creative or 30% of the pixels of a large size creative, are on an in-focus browser tab on the viewable space of the browser page for a minimum of one continuous second. (This description was even questioned a few times by brands.) As far as many brands were concerned, 100% viewability has to be a non-negotiable and advertisers/buyers should not pay for a non-viewable ad.

Artificial Intelligence was also strong presence with a few interesting developments on the cards. We can’t escape the fact that AI is and will be an essential part of our lives. The Nest Cam Indoor security camera, for instance, learns who the regular members of your household are. If a stranger or visitor is in your home, Nest reports back to you immediately via your connected device. The Ricoh whiteboard is another great AI example – once you’ve made your notes on it you can email the contents to anyone around the world, with full translation capabilities. All of these things will add to the wonder that is big data which ultimately will assist advertisers to better target consumers.

And then there’s brand safety

It was evident that there’s a need for deeper conversations on brand safety between publishers, agencies and brands who all need to understand and explain what brand safety means to each of them. Some brands mentioned that they won’t pay if creative appears in a negative environment. However, they would consider an environment that has a positive spin next to controversial content. Unfortunately, safety tools are screening out these environments if the story contains blacklisted key words. Private market places need to be of more help. 

Ad fraud and fake news is rife in the US industry, and ad fraud specifically, but on a lesser scale, here in South Africa. Publishers are fighting hard against these practices and buyers are turning to technology to assist with eliminating and reducing their ad spend on these practices that deceive.

There are many types of ad fraud but in general challenges in programmatic include invalid traffic (IVT), domain spoofing, page level scripting, ad injection, and poor user experience. Low-quality human traffic is another issue, through paid media channels (including click bait) traffic is pushed to transit hubs by fake authors and instantaneously bounce off these sites, purely to serve ads and receive ad revenue. These are all things that advertisers and publishers need to be cognisant of. Publishers need to adopt ads.txt as a non-negotiable and advertisers need to be selective when buying inventory across the open market.

I learned that a dollar in does not equal a dollar out when it comes to programmatic and intermediaries are more prevalent than thought. But most importantly, relationships are more important now than ever before. Successful partnerships between publishers, agencies and clients are open and honest about what works for them.

The conference gave invaluable insights into the world of programmatic and even though we have some catching up to do, it’s an exciting time in our industry.

Ashleigh Footit is head of techops, programmatic and performance at SPARK Media. She was responsible for establishing the programmatic division for the group in 2015 and have been one of the key drivers in the implementation, management and success of Caxton’s Supply Side and Data Management Platform.

Source: https://themediaonline.co.za/2018/11/vital-takeouts-from-the-worlds-largest-programmatic-advertising-conference/


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Good Life Networks Inc. $GOOD.ca announces definitive agreement to acquire 495 Communications, LLC $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 8:42 AM on Tuesday, December 4th, 2018

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  • Entered into a definitive agreement to acquire all of the issued and outstanding shares of 495 Communications, LLC
  • 495 is a leading advertising and content marketing company based in New York City and Santa Monica, California.

VANCOUVER, Dec. 4, 2018 – Good Life Networks Inc. (“GLN“, or the “Company“) (TSXV: GOOD) (FSE: 4G5), a programmatic advertising technology company, announced today that it has entered into a definitive agreement (the “Agreement“) to acquire all of the issued and outstanding shares (the “Purchased Shares“) of 495 Communications, LLC (“495“). 495 is a leading advertising and content marketing company based in New York City and Santa Monica, California. According to a third-party unaudited Quality of Earnings prepared by CohnReznick LLP in New York, as at August 31, 2018; 495’s Trailing Twelve Month revenue was reported at approximately USD$14.4M (CDN$18.1M equivalent), and adjusted EBITDA came in at USD$1.9M (CDN$3.3M equivalent).

“I’m thrilled to announce our second acquisition for 2018, which is also accretive to earnings,” stated CEO Jesse Dylan. “495 Communications is a content publisher with an impressive list of partners that includes more than 2,000 premium websites, as well as proprietary mobile and connected TV applications. This acquisition, along with the recently announced acquisition of ImpressionX, sets GLN up to achieve our aggressive earnings growth objectives for 2019 and beyond.”

Under the terms of the Agreement, consideration for the Purchased Shares will consist of the following:

a)      US$3,500,000 in cash, payable to the members of 495 less the amount of outstanding indebtedness;

b)      a cash earn-out, up to a maximum of US$5,500,000 for hitting performance benchmarks; and

c)      a share/cash earn-out, to be satisfied, at the sole discretion of the Company, in cash or through the issuance of common shares of the Company (“GLN Shares“) up to a maximum amount of US$6,000,000 for hitting performance benchmarks, such GLN Shares to be issued at a per share price based upon the greater of (i) the 20-day volume weighted average trading price of the GLN Shares on the TSX Venture Exchange (the “TSX-V“) immediately prior to the date of issuance and (ii) the lowest price permitted by the policies of the TSX-V.

The Agreement was negotiated at arm’s length.  495 was advised by CREO | Montminy & Co. as financial advisor and Foundation Law Group served as legal counsel.  GLN was advised by Oakhill Financial as financial advisor and Wang Legal served as legal counsel.

“GLN’s technology and growth strategy is in perfect alignment with our team at 495,” stated CEO Bret Polansky. “495 delivers compelling content and advertising across multiple devices, we have set the industry standard by which this is consumed on today’s cross market platforms. We look forward to adding our impressive suite of services, technology and large client and publisher rosters to the GLN family.”

Completion of the acquisition is subject to the Company obtaining debt financing on terms satisfactory to the Company. The Company expects to enter into a debt facility with a Schedule One bank on or before closing of the acquisition.

The Company anticipates the completion of the acquisition by the end of December 2018, pending TSX-V acceptance.

In connection with the acquisition of 495, the Company intends to issue Oak Hill Financial, Inc. (“Oak Hill“) 650,000 non-transferable finder’s warrants (the “Finder Warrants“) as a finder’s fee upon completion of the acquisition.  The Finder Warrants will be exercisable into common shares of the Company at an exercise price of $0.34 per common share until the date that is 2 years after the date of issuance. The issuance of the Finder Warrants to Oak Hill is subject to the acceptance by the TSX-V.

The GLN Story

GLN’s technology is the engine that sits between advertisers and publishers. The GLN platform is built for cross device video advertising: mobile, in-app, desktop and CTV (Connected Television). The Programmatic Video Marketing Platform is powered by GLN’s proprietary machine learning technology that uses “Big Data” to intelligently target and connect digital advertisers with consumers without collecting PII (Personal Identifiable Information).

The platform is the cornerstone of GLN’s business, providing industry leading insights, data and revenue. This allows GLN to match advertisers to publishers in a way that provides significant and sustainable value to both. GLN’s patent pending machine learning algorithm can forecast the needs and wants of the brands they represent, maximizing the efficiency for their partners while increasing their margins and profitability.

The Programmatic Video Technology Platform features integrations at the server level with both publishers and advertisers. Our technology quickly finds the most valuable advertisement for every consumer. Publishers make more money through improved CPM (advertising fill rate) combined with a more engaged consumer experience. Advertisers make more money by reaching their target audience more effectively. GLN makes money by retaining a percentage of the advertiser’s fee. GLN is headquartered in Vancouver, Canada with offices in the US and UK and trades on the TSX Venture Exchange under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements:

Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs regarding future events of management of GLN. This information and these statements, referred to herein as “forward‐looking statements”, are not historical facts, are made as of the date of this news release and include without limitation, statements regarding discussions of future plans, including the timing, approval and completion of the acquisition of the Purchased Shares, TSX-V approval, ability of the company to secure debt financing, estimates and forecasts and statements as to management’s expectations and intentions with respect to the Company’s acquisition of 495. These statements generally can be identified by use of forward-looking words such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue” or the negative thereof or similar variations. These forward‐looking statements involve numerous risks and uncertainties and actual results might differ materially from results suggested in any forward-looking statements. Important factors that may cause actual results to vary include without limitation, risks relating to the timing of the acquisition of the Purchased Shares, risk related to securing a debt facility, successful completion of the acquisition of the Purchased Shares, fulfillment of all conditions to closing set forth in the Agreement, the number of securities of GLN that may be issued in connection with the transaction; GLN realizing on the anticipated value of acquiring the Purchased Shares, GLN maintaining its projected growth, acceptance of the TSX-V and general economic conditions or conditions in the financial markets. In making the forward‐looking statements in this news release, the Company has applied several material assumptions, including without limitation that the acquisition of the Purchased Shares will be successfully completed in the time expected by management and will generate the anticipated revenue and expand GLN’s global reach per management’s expectations. GLN does not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements, unless and until required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.

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Good Life Networks Inc. $GOOD.ca Increases Third Quarter Revenue Year Over Year by 142% to $10,000,650 $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 4:50 PM on Tuesday, November 27th, 2018

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Financial Highlights:

  • Revenue for the three months ending September 30th, 2018 was $5,242,676, a 107% increase from $2,533,365 reported for the same period 2017.
  • Gross profit for the three months ending September 30th, 2018 increased to $2,342,005 from $1,145,747.

VANCOUVER, Nov. 27, 2018 – Good Life Networks Inc. (“GLN“, or the “Company“) (TSXV: GOOD) (FSE: 4G5), a programmatic advertising technology company, today announced that third-quarter revenue increased 107% to $5,242,676 from the same quarter last year, and reported net income of $1,010,990, compared to a net income of $628,780 in the same quarter last year.

“We continue our exceptional financial performance heading into Q4, which is typically our strongest quarter and the biggest quarter of the year in general for the advertising space,” said GLN CEO Jesse Dylan. “This financial performance further supports our projected revenue target and earnings objectives for the full fiscal year.”

Financial Highlights:

  • Revenue for the three months ending September 30th, 2018 was $5,242,676, a 107% increase from $2,533,365 reported for the same period 2017.
  • Gross profit for the three months ending September 30th, 2018 increased to $2,342,005 from $1,145,747.
  • Gross margins for the three months ending September 30th, 2018 decreased to 44% from 45%.
  • Adjusted EBITDA for the three months ending September 30th, 2018 was 1,503,667, a 148% increase from $606,361 for the same period 2017.
  • Revenue was $10,000,650 for the nine months ended September 30th, 2018, a 142% increase from $4,133,231 reported for the six months ended September 30th, 2017.
  • Gross profit for the nine months increased to $4,381,291 from $1,760,248.
  • Gross margins for the nine months ending September 30th, 2018 increased to 43% from 42%.
  • Adjusted EBITDA for the nine months ending September 30th, 2018 increased to 1,443,223 from an adjusted EBITDA loss of $190,978 for the same period 2017.

BUSINESS UPDATE
During the third quarter GLN achieved the following milestones:

  • GLN and Impression X entered a Definitive Agreement to acquire all the issued and outstanding shares of Impression X, Inc., a leading connected television (“CTV”) advertising technology company. The CTV ad revenues are expected to reach $31.5 billion in 2018, up 275% from 2015 according to the Interactive Advertising Bureau.
  • Released Q2 reviewed financials, increasing second quarter revenue year over year by 123% to $3,435,835.

Subsequent to Third Quarter

  • GLN entered an agreement with Einstein Exchange as launch partner for their AR (accounts receivable) blockchain application, US Patent Office, serial number 62/634,333. Einstein will provide the technology and infrastructure to allow the listing, promotion, sale, and redemption of the GLN AR token, both through accredited investors and via the Einstein Exchange.
  • GLN entered into an agreement with AMPD Holdings Corp (dba AMPD Game Technologies), to provide the Company’s programmatic advertising technology to the Gaming industry. AMPD is a Vancouver company that specializes in Game Technologies and is the only company in Canada specifically focused on providing technology solutions for game developers and publishers.
  • GLN’s technology integrates at the server level with both publishers and advertisers and is reached its target of 30 integrations in 2018 two months ahead of schedule. GLN will exit the year with 47 total integrations. GLN will only announce integrations that are deemed to be meaningful to revenue growth.

The Company’s condensed consolidated interim financial statements as at and for the nine months ended September 30th, 2018 and related management’s discussion and analysis can be found on the Company’s SEDAR profile at www.sedar.com. All figures are expressed in Canadian dollars unless otherwise stated.

Reconciliation of adjusted EBITDA
Adjusted EBITDA is a non-IFRS financial measure that we calculate as income (loss) before income taxes excluding depreciation and amortization, stock-based compensation expense, non- recurring non-operating expenses, interest expense, and gain or loss on financial instruments and foreign exchange.

Adjusted EBITDA is a measure used by management and the Board to understand and evaluate our core operating performance and trends. This measure differs from contribution in that adjusted EBITDA includes additional operating costs, such as general and administration expenses and marketing, but excludes funding interest costs.

The following table presents a reconciliation of adjusted EBITDA to loss before income taxes, the most comparable IFRS financial measure for each of the periods indicated:

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

The GLN Story
GLN is a patent pending machine learning programmatic video advertising technology company that does not collect PII (Personal Identifiable Information). GLN can serve millions of online video ads daily 3 times faster than IAB (Interactive Advertising Bureau) standards through multiple server to server integrations with both publishers and advertisers. GLN is headquartered in Vancouver, Canada with offices in the US and UK and trades on the TSX Venture Exchange under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5.

Addressable Market: The total media ad spend worldwide will rise 7.4% to $628.63 billion in 2018, according to “Global Ad Spending: The eMarketer Forecast for 2018.” Digital media will account for 43.5% of that investment, thanks to rising global ecommerce spending and shifting viewership from traditional TV to digital channels. By 2020, digital’s share of total advertising will near 50%.

Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators available at www.sedar.com.

SOURCE Good Life Networks Inc.

View original content to download multimedia: http://www.newswire.ca/en/releases/archive/November2018/27/c6341.html

Jessy Dylan, CEO, [email protected] CNW Group 2018

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Good Life Networks $GOOD.ca – IP and the Blockchain revolution $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 10:41 AM on Friday, November 23rd, 2018

Sponsor: Good Life Networks $GOOD.ca Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. The company achieved a record $9.7 Million in revenue for 2017 and recently announced entering the video game industry with programmatic technology. Click here for more information.

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IP and the Blockchain revolution

 

A revolution that turns the fickle Internet of information into a secure Internet of value is upon us — and it’s made in Canada

  • A blockchain is a peer-to-peer transactional network for anything of value, whether stocks, money, music, diamonds, carbon credits, or even intellectual property
  • Rather than a single intermediary like a bank or government keeping records in a proprietary ledger, a distributed network of computers works to verify transactions, with the results recorded in a shared ledger that anyone in the network can access and no single entity can hack.

November 21, 2018
2:25 PM EST

Alex Tapscott

Canada has a rich history of innovation, but in the next few decades, powerful technological forces will transform the global economy. Large multinational companies have jumped out to a headstart in the race to succeed, and Canada runs the risk of falling behind. At stake is nothing less than our prosperity and economic well-being. The FP set out explore what is needed for businesses to flourish and grow. Over the next three months, we’ll talk to some of the innovators, visionaries and scientists on the cutting edge of the new cutthroat economy about a blueprint for Canadian success. You can find all of our coverage here

Back in March, amid threats of tariffs, the Trump administration put Canada on its 2018 “Priority Watch List” of trading partners with “the most onerous or egregious acts, policies, or practices” around intellectual property rights. Among U.S. grievances were allegations of ineffective policing of online piracy and inaction against digital pirates. But this blustery rhetoric misses the point: Canada’s IP policies and practices are not the problem.

The real problem is the technology itself. The Internet renders stronger laws and government enforcement insufficient and ultimately futile. The first era of the Internet — the Internet of information — effectively broke the IP property regime because it made copying digital assets easy. Consider music: Once real assets delivered on a physical medium like a compact disc or vinyl record, songs have been run through the Internet’s copier until their marginal value neared zero. Labels lost money, artists lost their livelihoods.

Yes, the Internet is a powerful tool that has transformed how we share and access information and how we communicate. But it’s also the ultimate bootleg press, peep hole on all things private and costume closet for identity thieves. The upshot  is that now the only artists consistently making money are the con artists.

Fortunately, rather than yet another regulation or tougher prosecution — which become barriers to entry for individual artists, inventors and start-ups — there is now a better deterrent to counterfeiting, fraud and IP theft: it is the blockchain, the technology behind cryptocurrencies like bitcoin.

A blockchain is a peer-to-peer transactional network for anything of value, whether stocks, money, music, diamonds, carbon credits, or even intellectual property. Rather than a single intermediary like a bank or government keeping records in a proprietary ledger, a distributed network of computers works to verify transactions, with the results recorded in a shared ledger that anyone in the network can access and no single entity can hack.

Bitcoin was the first breakthrough. It demonstrated the creation and preservation of digital scarcity through cryptography and clever code, transforming a highly fickle Internet of information into a secure and permanent Internet of value.

But cryptocurrencies were just the beginning. Not only can we record and verify clear ownership of IP rights, we can use smart contracts — software that mimics the logic of a business agreement, incentivizes performance, and executes deal terms — to activate these rights and maximize their value, all the while complying with regulations and enforcing trade agreements.

There are implications for core Canadian industries, such as manufacturing, technology and medicine that rely on patents and industrial designs; mining and agriculture benefiting from geographical indicators; and music and film depending on copyright.

Patents and product design

Consider how the company Moog leverages its industrial designs on a blockchain. Based in New York, Moog is an aircraft precision part manufacturer operating in a highly regulated industry. It counts the U.S. Department of Defense, Airbus, Boeing and Lockheed Martin among its customers. Any counterfeits in its products, inefficiencies in its supply chain, or violations of IP rights can delay missions, compromise critical systems and endanger lives. So Moog has worked with a Canadian technology platform, the Aion Foundation, to create a blockchain that reduces complexity and increases the integrity of its supply chain by tracking and recording every action of its partners. Moog has also placed such intangible assets as design files and licences in smart contracts: for each download of a design file, the IP rights holder instantly receives a royalty. These transactions are timestamped on the shared ledger, making IP audits easier. Similar systems would benefit Canada’s industrial and manufacturing sectors as well as its digital companies.

Provenance and geographical indicators

The Kimberley Process has reduced the trade of blood diamonds by requiring diamond-mining countries to certify that their exports are conflict-free. However, the largely paper-based certification process is rife with corruption, forgeries and inefficiencies, so that compromised diamonds continue to enter the supply chain. To close the gap, a London-based company called Everledger is using blockchain and other emerging technologies to create a global digital ledger for diamonds. Producers, consumers, insurers and regulators can use this shared ledger to track the flow of individual diamonds through the supply chain, from the mines to jewellers. Incorporating blockchain into the diamond supply chain also minimizes insurance fraud. The value of verifying authenticity, provenance and custody through blockchain obviously holds for a wide range of items — from Canadian rye whiskey to paintings.

Copyright

Anyone who follows the music industry knows of the tussles between artists and those who rely on their creative output. The traditional food chain is a long one. Between those who create the music and those who pay for it are online retailers (Apple), streaming audio (Spotify), video services (YouTube), concert venues, merchandisers, tour promoters (Live Nation), performance rights organizations (PRS, PPL, ASCAP, BMI), the labels (Sony, Universal, Warner), music producers, recording studios and talent agencies, each with its own contract and accounting system. Each takes a cut of the revenues and passes along the rest, the leftovers reaching the artists themselves six to 18 months later per the terms of their contracts. Before the Internet, a songwriter might earn US$45,000 in royalties for a song that sold a million copies. Now that songwriter might earn only US$35 for a million streams.

Ethereum inventor Vitalik Buterin in Toronto. Some of the world’s most successful blockchain projects — Ethereum, Aion, and Cosmos, to name a few — were started in Canada. J.P. Moczulski for National PostImagine instead a world where artists decide how they’d like their music to be shared or experienced — simply by uploading a verified, searchable piece of music and all its related content online. Through the triggering of smart contracts, a song could become its own business, collecting royalties and allocating them to the digital wallets of rights owners such as songwriters and studio musicians. Artists and other creators would get paid first and fairly, rather than last and least.

Soon it will be possible to manage, store and exchange any digital asset using this technology — from patents to carbon credits to our personal health data.

Even better, blockchain is a made-in-Canada story. Some of the world’s most successful blockchain projects — Ethereum, Aion, and Cosmos, to name a few — were started here. Canada’s culture of innovation, openness and entrepreneurship allowed them to flourish. Now we can harness this technology to strengthen other industries and ensure that Canada’s intellectual capital is not only protected but allowed to thrive.

Alex Tapscott is the co-founder of the Blockchain research Institute and co-author of Blockchain Revolution, now translated into 15 languages. He is also an active investor in blockchain companies and projects.

Source: https://business.financialpost.com/technology/in-the-blockchain-economy-intellectual-property-will-be-obsolete

 

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‘Non-Intrusive’ #Programmatic Advertising: The Future of #AR & #VR Monetisation? $GOOD.ca $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 11:08 AM on Wednesday, November 21st, 2018

 

 

  • This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop its AR and VR advertising platform.

by Will Freeman

As reported by Tech.EU, Admix was only founded in 2017, with a focus on allowing developers to place advertisements programatically that sit contextually inside content.

A simple, hypothetical example would a be a VR game set in a sprawling city. Admix’s platform could allow a developer to assure that programmatic ads appeared only as billboards on the side of a digital skyscraper within that city. Similarly, advertiser branding could be applied to existing in-game assets or IAP items. It allows advertisements that – as Admix puts it – are ‘non-intrusive’, and sit with context in a game world.

“Today, VR/AR developers have very few options to monetise their content: the few solutions that exist are intrusive and not adapted to VR/AR”, said Admix co-founder and CEO Samuel Huber in a statement. “This creates a lack of incentive for creators, which slows down the industry. Admix aims to grow the industry by creating the infrastructure to power a sustainable business model in VR/AR. Our non-intrusive advertising model respects the users, creates a sustainable economy for developers, and enables brands to stand out in a way that is impossible on existing, saturated channels.”

SpeedInvest led the funding round, collaborating with Founders Factory, Suir Valley, and Force Over Mass. The money will be spent primarily on doubling Admix’s 15-staff headcount across its London and San Francisco offices.

The technology works by providing a plug-in for the popular Unity and Unreal game engines, which are increasingly used not just to build video games, but interactive digital content more generally. Depending on which engine a developer is using, they download the relevant plug-in. That lets them define the areas of inventory they want to offer to advertisers, from within the same tool they use to build their content. Perhaps they might want to designate those hypothetical billboards as a place to run ads.

Admix’s solution equally enables devs to set how they want to use options like video, banners, or 3D placements. Admix users can then mange their apps, filter relevant advertisers, and so on, via the associated web platform. The inventory is sold programmatically, and the developer keeps 75% of the ad revenue.

The Unity plug-in is available now, while there is a waitlist for those keen to embrace the Unreal version.

The idea is that the adverts will not only be non-intrusive, but even add to the experience on offer. Consider a football game. Placing real-world ads on the siding boards that surround a football pitch would be to add realism to the world. In a social VR world, a player might be more engaged with the game if they can dress their avatar in real brands they identify with out here in reality.

The approach draws on something that has been a rule of thumb for in-game advertising for many years. Contextually relevant advertising can make a game world all the more convincing, while forced pop-ups with little relevance to a game’s setting can simply push players away. Advertising that can monetise while engaging and retaining? That’s something of a perfect storm for monetisation.

And, in VR and AR, Admix’s method is particularly powerful. Because there, presence is so important. ‘Presence’, with reference to VR and AR, refers to the sensation that you really do physically inhabit the worlds such display technologies take you to. That makes them all the more powerful and engaging; and it means that intrusive ads can really derail an experience. Anything intrusive or out-of-context can undermine the power of presence. Equally, thanks to importance of keeping users comfortable within VR in particular, unique confines with regard to displaying the likes of menus and text exist. A traditional pop up banner in a VR experience that clashes with the scene around it really could make a player feel unwell; that’s a great deal more serious than an advert simply irking a user.

Admix’s offering – bolstered by its Oasis tech, which seamlessly links distinct VR worlds – is certainly impressive. And the investment in the startup? It could be read as an assertion that non-invasive programmatic advertising with the additional capacity to engage and retain might emerge as the defining ad tech for VR and AR content.

Source: https://www.exchangewire.com/blog/2018/11/20/non-intrusive-programmatic-advertising-the-future-of-ar-and-vr-monetisation/

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#OpenX and #ownerIQ to Bring Second-Party Data to #ProgrammaticAdvertising #adtech $GOOD.ca $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 2:41 PM on Thursday, November 15th, 2018
  • ownerIQ, the second-party, transparent data solutions, today announced of their new Audience Private Marketplace (PMP) feature in partnership with OpenX, the independent advertising exchange
  • This new product offering leverages the existing DealID infrastructure between Exchanges and DSPs to enable advertisers on almost any DSP to easily access transparent retailer and brand audiences via the OpenX exchange – reducing the complexity and costs of access, while bringing increased data quality and scale

ownerIQ, the second-party, transparent data solutions, today announced of their new Audience Private Marketplace (PMP) feature in partnership with OpenX, the independent advertising exchange. This new product offering leverages the existing DealID infrastructure between Exchanges and DSPs to enable advertisers on almost any DSP to easily access transparent retailer and brand audiences via the OpenX exchange – reducing the complexity and costs of access, while bringing increased data quality and scale.

ownerIQ’s second-party data platform, CoEx, allows advertisers to gain permissioned access to first-party consumer data from hundreds of retailers and brands. With the new Audience PMPs, advertisers that want to access the transparent, retail and brand data exclusively available in CoEx can now activate that audience on any DSP, on the same day they request access. The Audience PMP feature enables buyers that purchase inventory on the OpenX exchange via outside DSPs to use Deal ID’s to differentiate ownerIQ data in bid requests, and combine OpenX’s high quality, fraud-free inventory with ownerIQ’s unique second-party data sources at greater scale.

“The strategy of combining ownerIQ’s unique, transparent data assets directly with OpenX inventory has a number of benefits for advertisers. Passing data through DMPs or even directly into DSPs adds friction to the process resulting in lower cookie match rates impacting audience scale and delays in getting data from point A to point B. DMPs and DSPs also charge fees to data providers which results in increased costs for advertisers negatively impacting campaign ROI. This feature will significantly reduce that friction, lowering data costs, and improving scale,” Greg Loeffelholz, VP Platform Management, ownerIQ.

According to Loeffelholz, when ownerIQ data is passed from the CoEx platform to outside DSPs via a DMP the total addressable audience size can be cut by up to 50 – 70 percent due to poor match rates between platforms. Match rates for delivering cookie data from the leading DMPs to most DSPs has been around 40 percent and that’s on top of the scale lost by onboarding data from its source to an intermediary DMP. With the new ownerIQ Audience PMP, advertisers will be able to access ownerIQ’s second-party retail data at much larger scale, and this approach will shorten the time required to pass files between platforms making the data available to advertisers days or even weeks faster than previous solutions.

Early campaigns with Audience PMP show the audience match rates between ownerIQ and OpenX exceed the highest rates achieved on ownerIQ data via an outside DSP, and almost twice the rates of use cases where ownerIQ data had passed through a DMP to be made available on a buying platform. OpenX and ownerIQ sync more than 180 Million cookie IDs on an average day as a result of the tens of thousands of publishers the two companies reach, including top retailers. This is more than double the sync rate that ownerIQ has been able to achieve directly with any DMP or DSP via direct integrations.

Nathan Woodman, Chief Data Officer at Havas Media Group, sees the value to his clients in this approach.  According to Mr. Woodman,  “Working with media and data owners to optimize the programmatic supply path is important to Havas Media. ownerIQ as a key resource for second party data places our client’s dollars directly to the source of the data. The Audience PMP solution helps Havas Media spend our clients dollars in transparent and well lit environments.”

With multiple ad exchanges selling much of the same inventory, the need for differentiation among exchanges is always ideal. OpenX sees this strategy as an attractive approach to working with ownerIQ. “Working with ownerIQ on Audience PMP allows us to give advertisers a chance to use second party data in a way not before possible, and intelligently buy against ad opportunities that they otherwise would not have had any information about,” said Paul Sternhell SVP of Monetization and Platform at OpenX. “The combination of OpenX inventory, and our strong commitment to quality, with ownerIQ’s second party data, presents a compelling use case, and from a technical perspective, the ability to send an ad opportunity to a DSP regardless of whether that particular user has a synced cookie from that DSP will prove to be very valuable.”

Source: https://www.martechadvisor.com/news/bi-ci-decision-science/openx-and-owneriq-to-bring-secondparty-data-to-programmatic-advertising/

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#Programmatic advertising’s disruptive position $GOOD.ca $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 6:10 PM on Tuesday, November 13th, 2018

Laura Bakopolus November 13, 2018

We live in an age where we regularly talk about things in person with our friends, then see ads for those same products online. People are growing increasingly accustomed to seeing digital ads for items that appeal to them, to the point where some people are even starting to feel frustrated if an ad doesn’t apply to them. That is evidence of the power — and value — of programmatic advertising.

Programmatic advertising is a disruptive technology that recently took the digital advertising world by storm. As more key players contribute to its growth and development, we move into the acceleration phase of the disruption cycle in which disruptors move closer to fulfilling their vision and early adopters thrive on the use of the innovation. Here, we see a culture form around programmatic advertising in which first movers become thought leaders and grow strong foundations and processes around the technology, second movers make tweaks to advance the technology and build it out further and consumers begin to accept and welcome the product into their daily lives. The next step involves maturation of the innovation, as it evolves into the dominant design that will likely remain relatively stable for some time. Later stages involve saturation, in which the innovation permeates many or all channels or industries, and commoditization, in which the innovation becomes a commonplace must-have.

I don’t think programmatic is at the maturation stage yet, since such a revolutionary technology is still being iterated and tweaked and is not yet utilized by the broadest customer base (think slow movers or laggards, according to the diffusion of innovations theory). Instead, I think we are perhaps at the most exciting place to be: I would argue that programmatic advertising is somewhere among the first two stages of the disruption cycle; it is still close to its original disruptive form, bleeding into the acceleration phase as it moves rapidly toward validation.

Programmatic started as a B2C tool, forced its way into B2B and grew to be a powerhouse among the advertising industry. But we are still moving forward. We are still iterating, adjusting and tweaking. Data and privacy laws are rightfully curbing the direction in which programmatic grows; while some may think these guidelines are impeding the growth of the innovation, I would instead posit that the innovation is still evolving and moving forward, which is a win. It is simply moving forward in a way that will sustain its success. If programmatic moved forward without heeding privacy laws, it would not last. Instead, paying attention to what people want, removing deficiencies and tweaking the design, structure or product makeup toward the customer base’s preferences are smart moves because they together mitigate risk involved in any disruptive innovation.

Programmatic’s growth could be hindered by its guidelines — or it could be strengthened by them. If we listen to what people are telling us — that they are okay with it if X, Y, Z — then we can transform “yes, but” into just “yes.” Showing consumers that we are valuing their input and adjusting based on their needs will strengthen our value proposition, proving that we are fulfilling a need for our customers rather than pushing an unwanted product onto an unknowing person. Consumers are smart and savvy, and we need to give credit where credit is due. If they want privacy but also want ads that apply to their needs, we need to find a way to do that. Those who do will survive, and those who don’t will fall by the wayside. Listening to customers will dictate a new direction for the market, differentiating the successful companies from those that are not able to respond to customer demand. Which of the two are you?

Source: https://www.smartbrief.com/original/2018/11/programmatic-advertisings-disruptive-position

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CTV ads outperforming those on other platforms, study shows #adtech #programmatic $GOOD.ca $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 4:12 PM on Monday, November 12th, 2018

By Andrew Blustein

  • A recent report from Extreme Reach shows that ads on connected television (CTV) are significantly outpacing ads on other platforms, most notably in terms of impressions and completion rate.
  • According to the quarterly report, CTV has held 38% of impressions by device over the past two quarters, followed by mobile, desktop, and tablet. Mobile impressions are the second highest, at 31% in the third quarter.

Average video completion rate in the third quarter is at 82%, a 14% climb year-over-year. By device, CTV completion rate is at 95%, 10 points higher than the nearest platform. The report noted, “Viewers tend to be committed to the content they choose to watch on connected TV and they often do not have the option to skip the ads.”

Extreme Reach chief marketer Melinda McLaughlin highlighted the captive audience CTV garners, and how viewers are committed to the ads they come across.

“While you can’t necessarily skip or fast-forward ads on CTV, you can absolutely abandon it and turn it off,” she said. “What we’re seeing in general in these numbers is [a] swing back to 30-second ads in a world that everyone thought [that would never happen.]”

According to the report, 30-second ads held 55% of impressions in Q3 when compared to six- and 15-second spots. That’s a 28% jump year-over-year.

With impressions up and 30-second spots resonating, McLaughlin said there’s value in the space, but “content providers have yet to completely figure out how to monetize it.”

Bruce Biegel, senior managing director at consultancy Winterberry Group, told The Drum that with cord-cutting on the rise, CTV is the only way to reach many future-spenders. He said the industry will see a reallocation of spend as the ad buying process gets simpler.

“Demand still outstrips supply,” Biegel said. “As inventory becomes available, as media buying becomes more programmatic and easier, we will see more of a shift in spend. But it will never all shift, and part of that is because when you think about real-time events, typically they do well in a shared environment.”

Although live programming still provides value to linear TV, it doesn’t offer the same kind of targeting and addressability that CTV does.

“You have more data that you’re capturing across devices. If you’re doing people-based marketing, you can start to follow segments and individuals from device to device to see what they’re consuming,” said Biegel.

Liveramp’s TV general manager, Allison Metcalfe, added that people-based measurement “is critical to understanding whether CTV advertising lives up to its hype.

“Ads delivered across the Roku platform were 67% more effective per exposure at driving purchased intent than ads on broadcast and cable television,” Metcalfe said, citing a report from Roku.

Both Metcalfe and Biegel said brands are diving into the space.

“They are embracing this new frontier by testing even more audiences and data types, coordinating cross-channel campaigns, and measuring results,” Biegel said. “Now they can do true multichannel, multi-touch attribution.”

Biegel said many brands are still spending experimentally, but there’s value in the space across all verticals.

All of the experts noted that with lengthening ad times and cross-channel targeting, brands will have to invest more in effective creatives that appear across CTV devices, be it a television, laptop, or mobile phone.

Source: https://www.thedrum.com/news/2018/11/12/ctv-ads-outperforming-those-other-platforms-study-shows

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Good Life Networks $GOOD.ca Enters Agreement with #Einstein Exchange to Launch #AR #Blockchain Strategy $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 9:57 AM on Thursday, November 8th, 2018

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  • Entered into an agreement with Einstein Exchange as launch partner for their AR (accounts receivable) blockchain application, US Patent Office, serial number 62/634,333.
  • “Our AR block chain solution helps our partners improve pay cycles and get paid faster,” stated CEO Jesse Dylan. “This patent pending solution is a huge competitive advantage for GLN as we attract more partners.” Mr. Dylan continued “Our partners get paid in hours instead of months, and they don’t have to pay enormous factoring fees to do so…”
  • Einstein will provide the technology and infrastructure to allow the listing, promotion, sale and redemption of the GLN AR token, both through accredited investors and via the Einstein Exchange.

VANCOUVER, November 8th, 2018 – Good Life Networks Inc. (“GLN”, or the “Company”) (TSXV: GOOD) (FSE: 4G5), a programmatic advertising technology company, announced today that it has entered into an agreement (the “Agreement”) with Einstein Exchange (“Einstein”) as launch partner for their AR (accounts receivable) blockchain application, US Patent Office, serial number 62/634,333.

“Our AR block chain solution helps our partners improve pay cycles and get paid faster,” stated CEO Jesse Dylan. “This patent pending solution is a huge competitive advantage for GLN as we attract more partners.” Mr. Dylan continued “Our partners get paid in hours instead of months, and they don’t have to pay enormous factoring fees to do so.

Einstein will provide the technology and infrastructure to allow the listing, promotion, sale and redemption of the GLN AR token, both through accredited investors and via the Einstein Exchange.

“This is the first true block chain application that we see transforming the entire ecosystem within the digital advertising industry and beyond”, stated Jean Paul Matias, COO of Einstein Exchange. He added, “We are excited to be working on this initiative with the GLN team”.

The GLN Story

GLN is a patent pending machine learning programmatic video advertising technology company that does not collect PII (Personal Identifiable Information).  GLN serves millions of online video ads daily 3 times faster than IAB (Interactive Advertising Bureau) standards through multiple server to server integrations with both publishers and advertisers. GLN is headquartered in Vancouver, Canada with offices in the US and UK.

Digital ad revenue rose by 16.8%, more than double TV’s in January of 2018 according to Forbes Magazine.

GLN trades on the TSX Venture Exchange under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

 

Forward Looking Statements:

Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs regarding future events of management of GLN. This information and these statements, referred to herein as “forward‐looking statements”, are not historical facts, are made as of the date of this news release and include without limitation, statements regarding discussions of future plans, estimates and forecasts and statements as to management’s expectations and intentions with respect to EINSTEIN. These statements generally can be identified by use of forward-looking words such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue” or the negative thereof or similar variations. These forward‐looking statements involve numerous risks and uncertainties and actual results might differ materially from results suggested in any forward-looking statements. Important factors that may cause actual results to vary include without limitation, risks relating to the cryptocurrency markets, EINSTEIN and general economic conditions. In making the forward‐looking statements in this news release, the Company has applied several material assumptions, including without limitation that the agreement and launch of the GLN AR instrument on the Einstein Exchange will be successfully completed in the time expected by management and its commercial agreement with EINSTEIN will produce the desired results, generate the anticipated revenue and expand GLN’s global reach per management’s expectations. GLN does not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements, other than as required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.

For further information, please contact:

[email protected] or call 604 265 7511.

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