GOOD:TSX-V
Good Life Networks Inc. is an advertising client of AGORA Internet Relations Corp.
VANCOUVER, Aug. 30, 2018 - Good Life Networks Inc. (“GLN“, or the “Company“) (TSXV: GOOD) (FSE: 4G5), a programmatic advertising technology company, announced today that it has entered into a definitive agreement (the “Definitive Agreement“) to acquire all of the issued and outstanding shares (the “Purchased Shares“) of Impression X, Inc. (“Impression X“), a leading connected television (“CTV“) advertising technology company. The Definitive Agreement follows a binding letter of intent entered into between the two companies, originally announced in a Company press release dated May 17, 2018. GLN will acquire the Purchased Shares for an aggregate purchase price of up to US$4,500,000.
Management of GLN is comfortable that it has the resources available and on hand to complete the acquisition of the Purchased Shares. The Definitive Agreement was negotiated at arm’s length.
“We believe this acquisition should be immediately accretive to earnings,” said Jesse Dylan, CEO of GLN. “CTV is a very exciting revenue vertical for us, as an increasing number of consumer TVs are connecting online. This acquisition and expansion into CTV is a perfect example of how we continue to leverage our technology to grow the company and create value for our shareholders.”
The IAB (Interactive Advertising Bureau) Changing TV Experience report indicates that 56% of consumer TVs are now IP connected. The IAB anticipates CTV ad revenues are projected to hit $31.5 billion in 2018, up 275 percent from $8.4 billion in 2015.
“GLN technology will substantially elevate the industry leading performance of Impression X’s CTV platform,” said Matt Hopkins, CEO of Impression X. “The growing popularity of CTV is bringing important new opportunities traditionally associated with digital media to the television ecosystem, such as interactivity, data, and targeting. The combination of Impression X’s platform powered by GLN technology will create an opportunity to be one of the leaders in this emerging CTV space.”
The company anticipates the completion of the acquisition by September 28th, 2018 pending TSX-V acceptance.
The GLN Story
GLN is a patent pending machine learning programmatic video advertising technology company that does not collect PII (Personal Identifiable Information). GLN serves millions of online video ads daily 3 times faster than IAB (Interactive Advertising Bureau) standards through multiple server to server integrations with both publishers and advertisers. GLN is headquartered in Vancouver, Canada with offices in the US and UK.
Digital ad revenue rose by 16.8%, more than double TV’s in January of 2018 according to Forbes Magazine.
GLN trades on the TSX Venture Exchange under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Forward Looking Statements:
Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs regarding future events of management of GLN. This information and these statements, referred to herein as “forwardâ€looking statements”, are not historical facts, are made as of the date of this news release and include without limitation, statements regarding discussions of future plans, estimates and forecasts and statements as to management’s expectations and intentions with respect to the Company’s acquisition of Impression X. These statements generally can be identified by use of forward-looking words such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue” or the negative thereof or similar variations. These forwardâ€looking statements involve numerous risks and uncertainties and actual results might differ materially from results suggested in any forward-looking statements. Important factors that may cause actual results to vary include without limitation, risks relating to the timing of the acquisition of Impression X, successful completion of the acquisition of the Purchased Shares, fulfillment of all conditions to closing set forth in the Definitive Agreement, execution of the Definitive Agreement, the number of securities of GLN that may be issued in connection with the transaction; GLN realizing on the anticipated value of acquiring the Purchased Shares, GLN maintaining its projected growth, approval of the TSX Venture Exchange and general economic conditions or conditions in the financial markets. In making the forwardâ€looking statements in this news release, the Company has applied several material assumptions, including without limitation that the integration with Impression X’s technology will be successfully completed in the time expected by management and will generate the anticipated revenue and expand GLN’s global reach per management’s expectations. GLN does not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements, unless and until required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.
View original content:http://www.prnewswire.com/news-releases/good-life-networks-inc-announces-definitive-agreement-to-acquire-impression-x-300705083.html
The new Forrester research underscores how marketers are continuing to shift their digital marketing budgets toward video as viewership increases. The need to diversify spending toward video has been a long time coming as people grow accustomed to watching programming on their own time and on the platforms and devices of their choice.
Online video streaming is especially popular among younger consumers like Gen Zers, as members of the generation report spending 4.2 hours per week streaming content, according to MNI Targeted Media. Gen Zers, more so than other generations, also don’t mind seeing ads to learn about new products as long as the ads are relevant, per MNI’s findings.
This sentiment is in line with another key finding of the Forrester research, which shows that two-thirds of viewers don’t mind watching video ads to access free content. Seventy-two percent of those polled said that they would rather watch shows on TV that contain ads immediately than wait for an ad-free version.
Ad-supported, free online video is booming, with nearly 194 million people watching in 2018. However, marketers may want to capture that audience now, as Forrester predicts that consumers’Â tolerance for video ads will wane, while paid streaming will accelerate.
Forrester’s findings additionally help signal why marketers have been boosting their investments in channels like advanced TV. Fifty-eight percent of marketers are investing in over-the-top or connected TV, 44% in programmatic linear TV, 40% in addressable TV, 35% in data-enabled linear TV and 32% in set-top box VOD, according to Advertiser Perceptions’ 2018 Video Advertising Convergence Report.
However, Advertiser Perceptions also found that many marketers poorly blend their digital video and TV strategies: Just 53% of respondents plan the two strategies together, and only 40% buy bundles from multichannel providers.
Source: https://www.marketingdive.com/news/forrester-video-ad-spending-will-hit-103b-by-2023/530657/
VANCOUVER, Aug. 15, 2018 – Good Life Networks Inc. (“GLN“, or the “Company“) (TSXV: GOOD) (FSE: 4G5), a programmatic advertising technology company, today announced that second-quarter revenue increased 123% to $3,435,835 from the same quarter last year, and reported net income of $252,712, compared to a net loss of $353,632 in the same quarter last year.
“Our year over year revenue growth for the second quarter was exceptional and further supports our projected revenue and earnings objectives for the full fiscal year,” said Jesse Dylan, GLN President and CEO. “I’m proud of what the team has accomplished to date as they continue to execute on our strategy for long-term, sustainable growth.”
Financial Highlights:
BUSINESS UPDATE
During the second quarter GLN achieved the following milestones:
Subsequent to Second Quarter
The Company’s condensed consolidated interim financial statements as at and for the three  months ended June 30th, 2018 and related management’s discussion and analysis can be found on the Company’s SEDAR profile at www.sedar.com. All figures are expressed in Canadian dollars unless otherwise stated.
The GLN Story
GLN harnesses the power of artificial intelligence to improve marketing return on investments for advertisers. GLN is a patent pending machine learning programmatic video advertising technology company that does not collect PII (Personal Identifiable Information). Â GLN serves millions of online video ads daily 3 times faster than IAB (Interactive Advertising Bureau) standards through multiple server to server integrations with both publishers and advertisers. GLN is headquartered in Vancouver, Canada and with offices in the US and UK.
By 2020, MAGNA, the research arm of media buying firm IPG Mediabrands, expects digital ads to make up 50 percent of all ad spending, expected to reach $237 billion this year.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.
SOURCE Good Life Networks Inc.
View original content: http://www.newswire.ca/en/releases/archive/August2018/15/c6246.html
Jessy Dylan, CEO, [email protected] CNW Group 2018
Taruka Srivastav-28 July 2018 08:14am
According to MarketWatch, the report by Market Research Engine states that the major driving factors of global digital OOH market are increased spending on programmatic advertising, increasing focus on business intelligence and rising market competitiveness and technological Innovations in display technologies.
Meanwhile, the increasing trend of online/broadcast advertisement is the restraining factor. The opportunities for global digital OOH include the rising demand for internet of things (IoT) and emergence of the cloud platform and increasing usage of virtual and augmented reality in digital OOH advertising.
Developing equipment suitable for all weather conditions and lack of standards for interoperability between devices remain the challenging factors of global digital OOH market.
Source: https://www.thedrum.com/news/2018/07/28/programmatic-advertising-drive-digital-ooh-market-exceed-more-5bn-2022
Have you recently pulled the plug on cable or satellite TV? You’re not alone: Millions of Americans have already scrapped traditional pay-TV service, and the exodus is expected to continue apace in 2018.
This year, the number of cord-cutters in the U.S. — consumers who have ever cancelled traditional pay-TV service and do not resubscribe — will climb 32.8%, to 33.0 million adults, according to new estimates from research firm eMarketer. That’s compared with a total of 24.9 million cord-cutters as of the end of 2017, which was up 43.6% year over year (and an upward revision from eMarketer’s previous 22 million estimate).
That said, even as the traditional pay-TV universe shrinks, the number of viewers accessing over-the-top, internet-delivered video services keeps growing. About 147.5 million people in the U.S. watch Netflix at least once per month, according to eMarketer’s July 2018 estimates. That’s followed by Amazon Prime Video (88.7 million), Hulu (55 million), HBO Now (17.1 million) and Dish’s Sling TV (6.8 million).
Other OTT services have been on the rise, too — including AT&T’s DirecTV Now, Google’s YouTube TV and Sony’s PlayStation Vue — but eMarketer didn’t provide estimates for those.
One of the issues in how eMarketer tracks the pay-TV market is that it’s estimating total number of individual viewers and cord-cutters, rather than households (which is how cable, satellite and telco TV companies report their subscriber figures).
But no matter how you slice it, traditional cable and satellite TV is in decline. Traditional U.S. pay-TV providers saw a record 3.7% drop in 2017, to 94 million households, according to S&P Global Market Intelligence’s Kagan. Overall, 186.7 million U.S. adults will watch traditional pay TV in 2018, down 3.8% from last year, according to eMarketer’s estimates.
The main factor driving away pay-TV customers? The chief culprit continues to be price. The average pay-TV bill in 2017 totaled $100.98 per month, which represents a 5.5% compound annual growth rate (CAGR) between 2000-17, according to Kagan.
That’s an opportunity for the lower-cost “virtual†pay-TV entrants. Kagan estimates virtual multichannel services will hit nearly $2.82 billion in overall revenue in 2018, rising to more than $7.77 billion by 2022. Among OTT TV services, average revenue per subscriber is roughly one-third of traditional cable TV but Kagan expects virtual pay-TV services to increase average monthly revenue to $37 in 2018 for a 19% year-over-year increase.
About 70% of pay-TV subscribers feel they get too little value for their money, according to Deloitte’s 2018 Digital Media Trends Survey. In addition, about 56% of pay-TV customers say they keep their subscription because it’s bundled with their home broadband internet, per the Deloitte survey.
In other words: Expect the erosion in the legacy pay-television sector to continue, as people flock to cheaper OTT services.
New York-based eMarketer, a division of Axel Springer, bases its forecasts on an aggregation of third-party sources. For the pay-TV/OTT forecast, the sources include data provided by companies directly as well as surveys and studies from more than two dozen sources, including Nielsen, Deloitte, Kagan, GfK, Parks Associates, and MoffettNathanson.
Source: https://variety.com/2018/digital/news/cord-cutting-2018-estimates-33-million-us-study-1202881488/
Last week saw the launch of ‘BuzzFeed News’ – a site where readers will now find all of the news coverage in one place, rather than in amongst quizzes and listicles.
While adopting a new domain and a new brand, news stories will still run on the main BuzzFeed site, and BuzzFeed News will include links to other BuzzFeed content.
In light of the change, BuzzFeed News is on a mission to steer away from direct-sold advertising – the only ads you’ll see on the new site are a few display units, which are monetised through open exchanges.
There won’t be any sponsored news content on the website but BuzzFeed will take full advantage of programmatic advertising, with plans to sell homepage takeovers.
BuzzFeed avoided programmatic until last year when the company introduced banner ads to its website, which were sold using third-party technology on a global basis in the effort to monetise its operated platforms more efficiently.
Most of its programmatic inventory is sold through exchanges, and BuzzFeed CEO Jonah Peretti said only about one-third of BuzzFeed’s revenue will come from non-advertising sources in 2018.
“We launched BuzzFeedNews.com to give the brand a distinct, elevated look and feel to match its world-class reporting,†said a BuzzFeed spokesman; “While the site only includes programmatic ads at launch, we’re excited to explore new partnerships as we continue to pursue numerous opportunities to unlock the enormous value of BuzzFeed News, including its robust slate of projects for TV, streaming video on demand and film.â€
Source: https://performancein.com/news/2018/07/24/buzzfeed-news-embraces-programmatic-advertising/