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CLIENT FEATURE: CardioComm Solutions $EKG.ca – Connecting Your Heart To The Cloud $ATE.ca $TLT.ca $OGI.ca $ACST.ca $IPA.ca

Posted by AGORACOM-JC at 9:45 PM on Sunday, March 31st, 2019

Global Leaders in Mobile ECG Connectivity

  • 20 years of medical credibility licensing technologies to hospitals, physicians, remote patient monitoring  platforms, research groups and commercial call centers
  • Sold into > 20 countries, with the largest customer base located in the US
  • ECG solutions for both consumer (OTC) and medical (Rx) markets
  • Owns all IP and source code
  • Market expert contributor for reports in m‐health, mobile cardiac monitoring and new advances in  consumer health and wellness monitoring

CHECK OUT OUR RECENT INTERVIEW

FULL DISCLOSURE: CardioComm Solutions Inc. is an advertising client of AGORA Internet Relations Corp.

Tartisan Nickel $TN.ca – #EV battery industry doubles use of cobalt, #nickel $ROX.ca $FF.ca $EDG.ca $AGL.ca $ANZ.ca

Posted by AGORACOM-JC at 9:15 PM on Sunday, March 31st, 2019

SPONSOR: Tartisan Nickel (TN:CSE)  Kenbridge Property has a measured and indicated resource of 7.14 million tonnes at 0.62% nickel, 0.33% copper. Tartisan also has interests in Peru, including a 20 percent equity stake in Eloro Resources and 2 percent NSR in their La Victoria property. Click her for more information

Tc logo in black
TN: CSE
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EV battery industry doubles use of cobalt, nickel

  • Producers of electric vehicle (EV) batteries doubled their use of cobalt and nickel last year as auto manufacturing demand increased, according to South Korea’s INI Research and Consulting
  • Battery industry’s cobalt demand last year rose by 102pc from 2017 to 16,629t, while nickel use climbed by 101pc to 41,521t.

The battery industry’s cobalt demand last year rose by 102pc from 2017 to 16,629t, while nickel use climbed by 101pc to 41,521t. Lithium use for EV batteries increased by 76pc to 10,902t, while manganese demand rose by 36pc to 17,673t, as a shift toward more high-capacity models pushed consumption toward cobalt and nickel that yield higher energy density.

Shipments of EVs with lithium secondary batteries last year rose by 71pc by capacity to 95.7GWh, INI said. China remained the global leader in EV demand, accounting for 58pc of car shipments. China also had a 126pc rise in cobalt use to 9,092t and a 123pc gain in nickel consumption to 17,605t. Chinese lithium demand climbed by 78pc to 6,461t.

South Korean battery producers were cut out of the Chinese EV boom because cars equipped with their products were excluded from qualifying for generous government subsidies on vehicle purchases. This market barrier saw South Korean demand for EV battery materials rise just by 46pc last year in each segment, pushing lithium use to 1,538t, nickel demand to 6,150t and cobalt to 3,194t.

But China’s EV subsidies are scheduled to end next year, with South Korean battery producers to capitalise with production expansions. Much of the growth will not show in statistics as South Korean demand because most of the new production lines will be in China, Europe and the US. South Korea’s SK Innovation started work this week on a $1bn plant in the US state of Georgia that is scheduled to be completed in 2021, aiming to boost the company’s production capacity to 60GWh by 2022 from 4.7GWh currently.

Japanese cobalt demand rose by 116pc in 2018 to 4,330t, while the country’s nickel use rose by 108pc to 17,739t, INI said. Japan had the largest gain in lithium use, up by 93pc to 2,891t. But its manganese demand dropped by 29pc to 2,134t.

EV battery producers have formed partnerships with materials producers to help stabilise their supply lines, INI said. But the industry needs to minimise use of cobalt and develop next generation products that use less of the element because of its high and volatile cost, it added.

Source: https://www.argusmedia.com/en/news/1869102-ev-battery-industry-doubles-use-of-cobalt-nickel

Iconic Minerals $ICM.ca – #Hyundai Group to launch new electric-car platform by 2021 $LI.ca $MGG.ca $PAC.ca $CYP.ca $NEV.ca $SX.ca

Posted by AGORACOM-JC at 9:00 PM on Sunday, March 31st, 2019

SPONSOR: Iconic Minerals Ltd. ICM:TSX-V Bonnie Claire Lithium Property hosts Inferred resource of 11.8 billion pounds of lithium carbonate equivalent and has the potential to be the largest lithium resource globally. Learn More.

ICM: TSX-V

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Hyundai Group to launch new electric-car platform by 2021

Parent company of Hyundai, Kia and Genesis Motor will launch a new platform for electric cars in the next two years

Hyundai Group – the parent firm of Hyundai, Kia and luxury brand Genesis Motor – will launch a new platform for electric cars by 2021.

Speaking to our sister title Auto Express, an insider at Hyundai Group said: “A new platform dedicated to electric vehicles is about two years away. It will probably focus on B and C-segment [small and medium-sized] cars.”

It’ll allow Hyundai, Kia and Genesis Motor to build more bespoke electric cars. Currently, all of Hyundai Group’s electric cars are based on existing vehicles, which are also available with petrol and diesel engines,

The Hyundai Kona Electric and Kia e-Niro spawned from internal-combustion-engined cars, as did the Kia Soul EV. The latter is expected to arrive in the UK at the end of 2019, although the Kona Electric and e-Niro have sold out entirely for the remainder of this year.

“Customer demand has been higher than expected,” said a spokesperson. “It’s going to take six months to adjust to that level of demand.”

Hyundai and Kia are planning to have 38 ‘green’ cars in their product line-up by 2025, 14 of which will be fully electric. Genesis Motor is expected to launch its first electric car by 2021.

Meanwhile, Hyundai Group will also press on with the development of hydrogen fuel-cell technology; the hydrogen-powered Hyundai NEXO has just gone on sale in the UK.

“When it comes to electric vehicles, you have to ask whether you want science fiction or whether you want to conform,” design boss Luc Donckerwolke told Auto Express. “We can create something that doesn’t appeal to someone in the traditional sense.

“We need to appeal to millennials and next-generation car buyers. They’re not car people – they want to buy something else.”

Source: https://www.drivingelectric.com/news/983/hyundai-group-launch-new-electric-car-platform-2021

Good Life Networks $GOOD.ca – The Trade Desk $TTD A Fast-Growing #AdTech Company, Opens For Business In China $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 11:32 AM on Friday, March 29th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced combined trailing 12 month revenue at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V

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The Trade Desk, A Fast-Growing Ad-Tech Company, Opens For Business In China

Search engine Baidu partners with the Trade Desk in China. 

  • The Trade Desk, the fast-growing programmatic advertising platform, flung open its doors in China on Tuesday
  • Several months after announcing partnerships with key Chinese Internet players, officially offer global brands a shot at the country’s 800 million Internet users.
  • (That’s 20% of all internet users in the word.) And, 788 million of them are mobile.

Jill Goldsmith Contributor

The Trade Desk, the fast-growing programmatic advertising platform, flung open its doors in China on Tuesday. Several months after announcing partnerships with key Chinese Internet players, it can officially offer global brands a shot at the country’s 800 million Internet users. (That’s 20% of all internet users in the word.) And, 788 million of them are mobile.

Marketers are eager to tap the massive opportunity of China’s 1.4 billion population and expanding middle class. In an announcement, the Trade Desk described an active period of beta testing that delivered multi-channel campaigns to Chinese audiences in sectors ranging from hospitality, luxury retail and education to food, beverage and biotech.

Trade Desk clients can tap into China on the same proprietary Trade Desk platform they use for the rest of the world.

Programmatic advertising automates buying and selling. The Trade Desk’s platform helps marketers analyze, locate and target audiences and optimize pricing across markets and devices. The platform’s capabilities, user interface and planning tools were updated last summer in an AI-driven package called the Next Wave that’s had quick uptake by clients and helped drive robust financials in 2018.

The ad-tech company reported full-year revenue of $477 million, up 55% year-on-year. Net income jumped to $88 million from $50 million. It expects revenue to continue rising this year to $637 million. The Trade Desk was founded in 2009 in Ventura, California. It went public in 2016.

International accounted for 15% of total sales. That’s a big jump from three years ago, CEO and founder Jeff Green told investors this month, but it’s well short of where the company wants to be. China’s a major step in that expansion. “We have made a significant investment in the country over the past few years,” Green said in the statement, “and are confident in our ability to be the trusted programmatic partner to help multinational brands grow in China.”

At the Mach 6 investor event, Green described an even bigger mandate he sees. “We are not just there to ride the wave [of a rising middle class], but to empower it. Helping people decide for the first time what kind of laundry detergent to washing machine to buy.”

The Trade Desk now has some 50 employees in offices in mainland China and Hong Kong and is looking to hire about 20 more. According to its latest 10k, it has 724 clients around the world, mostly advertising agencies or divisions within them.

In an interview, Tim Sims, SVP of inventory partnerships, shrugged off Wall Street jitters over China’s slower growth because the market is just so big and the number of connected consumers growing so fast. “What’s so incredible to me is that, in a relatively short period of time, in less than a generation, [the population equivalent of] two United States are getting access to the internet.”

Sims said myriad deals beyond those with the big four partners the company announced had to be set up over the course of a challenging several years. In the US and Europe, he noted, media, tech and data companies often serve multiple markets. “In China, every single partner is new to us,” he said.

Source: https://www.forbes.com/sites/jillgoldsmith/2019/03/26/the-trade-desk-opens-for-business-in-china-with-alibaba-baidu-tencent/#62139ad23601

Esports Entertainment Group $GMBL – #Simplicity set to open five esports gaming centers $TECHF $ATVI $TTWO $GAME $EPY.ca $FDM.ca $TNA.ca

Posted by AGORACOM-JC at 10:29 AM on Friday, March 29th, 2019
SPONSOR: Esports Entertainment $GMBL Esports audience is 350M, growing to 590M, Esports wagering is projected at $23 BILLION by 2020. The company has launched VIE.gg esports betting platform and has accelerated affiliate marketing agreements with 190 Esports teams. Click here for more information
GMBL: OTCQB

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Simplicity set to open five esports gaming centers

  • Simplicity has identified locations for five esports gaming centers, representing around 9,000 square feet of space with over 150 gaming stations.
  • The first center will be located in Boca Raton, which is scheduled to have its grand opening in April of this year.

Logo credit: Simplicity

Simplicity has now opened its franchise partner program, allowing the centers to be opened in new locations by partners while retaining the organisation’s branding. The centers are said to “feature cutting edge technology including high performance PCs.”

Jed Kaplan, CEO of Simplicity discussed the venture in a statement: “I am excited to announce the opening of our first Esports Gaming Center and the locations of our next four. Our goal is to open 15 locations by year end and a total of 50 nationwide in the next 24 months. Additionally, we offer attractive opportunities for advertisers and sponsors to connect with our audience via our digital and physical real estate.”

In late 2018, Simplicity was acquired by SMAAASH Entertainment. In a statement given at the time of the deal, F. Jacob Cherian, CEO of SMAAASH Entertainment revealed that the company aimed to build “brick and mortar esports centers.”

Following the merger, Kaplan joined SMAAASH Entertainment as its Co-CEO and is a minority owner of NBA team Memphis Grizzlies and Welsh football club Swansea City.

Simplicity is currently partnered with esports apparel company Raven GG and competes in PUBG, SMITE, Gears of War, and NHL.

Esports Insider says: More and more companies and organisations are looking to open centers, either for internal use or aimed at the public. As gaming and esports continue to be gradually embraced by the general public, there’s potential for these establishments to become mainstays all around the globe. These plans sound very ambitious considering Simplicity’s centers are unproven in terms of popularity so we’ll have to see how things pan out after the Boca Raton center opens.

Source: https://esportsinsider.com/2019/03/simplicity-esports-gaming-centers/

BetterU Education Corp. $BTRU.ca – The Startup On A Mission To Create A Truly O2O #Edtech Ecosystem $ARCL $CPLA $BPI $FC.ca

Posted by AGORACOM-JC at 10:15 AM on Friday, March 29th, 2019
SPONSOR:  Betteru Education Corp. Connecting global leading educators to the mass population of India. BetterU Education has ability to reach 100 MILLION potential learners each week. Click here for more information.
BTRU: TSX-V

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The Startup On A Mission To Create A Truly O2O Edtech Ecosystem

  • According to a study conducted by KPMG and Google, India’s online education market will grow to $1.96 billion by 2021.
  • Online to Offline or O2O segment in India is heating up with Reliance planning to foray into e-commerce backed by its 7500+ offline stores and Paytm scaling down its Paytm Mall to focus on the O2O space, led by its acquisition of NearBuy.

Bengaluru: The Online to Offline or O2O segment in India is heating up with Reliance planning to foray into e-commerce backed by its 7500+ offline stores and Paytm scaling down its Paytm Mall to focus on the O2O space, led by its acquisition of NearBuy.

A recent report by The Boston Consulting Group pegged 5% of volume and 16% of value of purchases in the Indian retail space to O2O channels. The Indian customer is now smartphone savvy and uses the online world for discovery but prefers an offline experience before buying, especially in high ticket segments. The trend is clear with all major players now having offline presence, across every segment such as fashion (Myntra, YepMe), furniture (UrbanLadder, PepperFry), kids (FirstCry), opticals (LensKart), jewellery (CaratLane),fitness (Cure.fit) and more.

Education, especially outsourced to help for K-12 parents, has one of the greatest needs for an O2O experience but that remains largely untapped. According to a study conducted by KPMG and Google, India’s online education market will grow to $1.96 billion by 2021. However, the average rate of completion of online courses is less than 10%. Hence, there is a strong need for an offline learning centre with a teacher or a coach to help in learning and doubt solving.

The sweet spot in outsourced learning help lies in the Blended Approach of digital content with offline consumption. PlanetSpark, one of India’s fastest growing edtech startups is working on this huge O2O opportunity in the K-8 edtech space. The company has developed highly engaging and gamified digital learning content for children that can be consumed at any of its offline experience centres across the country, thus providing a seamless learning experience.

The parents discover the content through PlanetSpark’s free learning app loaded with thousands of learning games, learning cartoons and quizzes. “After parents discovers us online through our app, they have the option to take up a premium learning plan or experience the learning content at any of our experience centres in the presence of a PlanetSpark certified teacher. Many parents opt for a classroom learning and digital content plan. However, a visit to the offline experience centre also helps parentsin decision making for the purchase of the ‘at home’ digital plan”, said Kunal Malik, Co-Founder of PlanetSpark.

An O2O (online to offline) strategy has helpedPlanetSpark to optimize students’ experience. The students can learn at home using digital content through a PlanetSpark ‘child safe’ tablet or a mobile app. They can then visit their nearest experience centre to get mentorship and support from a certified teacher.

“We operate in two models. First, we have home based learning centres, completely managed by our top teachers. Second, we have partnered with several space-sharing companies to lease safe and asset-light shared learning spaces to set up a PlanetSpark experience centre that can accommodate 50-100 students while keeping the capex minimal. We have already set-up over 300 experience centres and are now live in 7 cities across India. We are on a rapid expansion mode and aim to be the largest player in the O2O edtech space by the end of 2019.”, says Maneesh Dhooper, Co-Founder of Planet Spark.

Backed by FIITJEE, India’s largest Education company, PlanetSpark will use the funds to aggressively grow its online learners to 5 million and its offline experience centres across 5 more cities.

Source: https://indiaeducationdiary.in/startup-mission-create-truly-o2o-edtech-ecosystem/

ThreeD Capital Inc. $IDK.ca – #Blockchain Spending in 2019 to Grow to $2.9 Billion, 88.7% Growth Since 2018 $HIVE.ca $BLOC.ca $CODE.ca

Posted by AGORACOM-JC at 10:00 AM on Friday, March 29th, 2019

SPONSOR: ThreeD Capital Inc. (IDK:CSE) Led by legendary financier, Sheldon Inwentash, ThreeD is a Canadian-based venture capital firm that only invests in best of breed small-cap companies which are both defensible and mass scalable. More than just lip service, Inwentash has financed many of Canada’s biggest small-cap exits. Click Here For More Information.

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Blockchain Spending in 2019 to Grow to $2.9 Billion, 88.7% Growth Since 2018

  • The amount spent on blockchain technology by businesses seeking to utilise the trust-enhancing features of distributed ledgers is expected to grow to $2.9 million in 2019
  • This would represent a growth of 88.7% over the $1.5 billion spent on the technology during 2018

By: Rick D.

The amount spent on blockchain technology by businesses seeking to utilise the trust-enhancing features of distributed ledgers is expected to grow to $2.9 million in 2019. This would represent a growth of 88.7% over the $1.5 billion spent on the technology during 2018.

The reported figures come from the International Data Corporation (IDC) who recently updated its “Worldwide Semiannual Blockchain Spending Guide.” According to a representative for the IDC, the tech has moved out of the design phase and into actual use and this shift will drive a lot of the expected spending through the next ten months.

New Industries Finding New Ways to Use Blockchain

The IDC report states that the financial sector will continue to account for the lion’s share of the spending on blockchain technology during 2019. The estimated figure here is $1.1 billion. This will come from a variety of interests, including: banking, securities and investment services, and insurers.

Another notable sector expected to be a part of the group of biggest blockchain spenders is that of manufacturing and resources. These industries will reportedly account for $653 million combined. They are also expected to see the largest growth in spending over the entire five year period with a CAGR of 77.6%.

Coming close behind manufacturing and resources is the distribution and services industries. Firms doing business in these industries  are expected to spend $642 billion on exploring and implementing blockchain technology during 2019.

Blockchain technology is being explored by a range of industries.

According to IDC vice president of the Customer Insights and Analysis programme, Jessica Goepfert, the technology is still very much in its infancy and businesses are still at the phase of explosive innovation when it comes to its implications:

“The use cases that comprise the blockchain opportunity are developing as swiftly as the technologies enabling it. While spending for more developed use cases in the financial sector like trade finance and cross-border payments is still healthy and growing strong, relative to six months ago we’ve seen an acceleration in spending across a variety of other areas, such as energy settlements and warranty claims.”

As part of the report, documenting the five year period between 2018 and 2022, the IDC states that it expects the total spent on blockchain to reach $12.4 billion by the final year of the sample.

A director of research at Worldwide Blockchain Strategies, James Webster, commented on the projected growth in spending on blockchain:

“Blockchain is maturing rapidly, and we have reached an inflection point where implementations are moving quickly beyond the pilot and proof of concept phase.”

According to Webster, the figures gathered by the IDC reports will give crucial insight into over the technology is being adopted by different industries and where it is having the largest impact.

Source: https://www.newsbtc.com/2019/03/04/blockchain-spending-2019-grow/

North Bud Farms Inc. $NBUD.ca – Marijuana edibles: Is Canada on track to legalize them? $WEED.ca $CGC $ACB $APH $CRON.ca $HEXO.ca $TRST.ca $OGI.ca

Posted by AGORACOM-JC at 10:00 AM on Friday, March 29th, 2019

SPONSOR: North Bud Farms Inc. (NBUD:CSE) Sustainable low cost, high quality cannabinoid production and procurement focusing on both bio-pharmaceutical development and Cannabinoid Infused Products. Click Here For More Information

NBUD: CSE

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Marijuana edibles: Is Canada on track to legalize them?

  • In a second wave of recreational legalization in Canada, cannabis edibles will be permitted for legal sale no later than Oct. 17, 2019, Health Canada has confirmed. And the market is up for grabs.
  • The edibles industry is expected to be worth $4.1 billion in Canada and the United States by 2022, according to a report by a marijuana market research company called The Arcview.

By Emanuela Campanella Multimedia Video Journalist  Global News

In a second wave of recreational legalization in Canada, cannabis edibles will be permitted for legal sale no later than Oct. 17, 2019, Health Canada has confirmed. And the market is up for grabs.

The edibles industry is expected to be worth $4.1 billion in Canada and the United States by 2022, according to a report by a marijuana market research company called The Arcview.

As of now, in Canada, you can make cannabis-infused food at home but it is illegal for anyone to buy and or sell them to the public.

Canada’s proposed edible pot regulations have been published by Health Canada and the 60-day consultation process has come to an end. The public health agency is now reviewing the responses.

The draft regulations

Under the proposed federal rules, a single serving would be limited to 10 milligrams of THC, the psychoactive ingredient in cannabis, and each serving must be individually wrapped. This is considered a low to moderate dose of THC.

This dosage limit is stricter than in Colorado, Washington or California, where multiple servings are allowed per package. So for example in a chocolate bar, each breakable square can contain 10 milligrams each for a total of 100 milligrams.

Pot meant for ingestion cannot have alcohol, have limited caffeine and come in a plain, child-resistant package. The draft regulations say the products must not be appealing to youth and the packaging can’t advertise dessert or confectionery flavours — so no gummies shaped like bears.

The proposed rules are an attempt to address one of the main concerns with edibles: making sure it doesn’t pose a risk to public health, especially for those who are underage.

“In other jurisdictions, which legalized marijuana just like the states in the U.S., one of the problems, [with] legalizing edibles, were kids. So kids came into the kitchen saw this wonderful nicely coloured marijuana edible and as kids do, try it out,” said Dr. Jürgen Rehm, a senior scientist at the Institute for Mental Health Policy Research at CAMH.

However, some are worried the black market will continue to thrive with such strict regulations. In California, for example, which legalized recreational marijuana and edibles last year, industry experts say the illicit market continues to boom. 

One major cannabis edibles manufacturer in California says it’s been difficult to navigate within the legal market because there is still so much competition in the illicit market.

“People that are heavy consumers of THC and like to ingest it, can ingest hundreds if not thousands of milligrams of THC in a day and so if they have products that are available in the illicit market that are much cheaper and have a higher potency, they’re going to tend to go towards that rather than paying significantly more for less THC, which is what they’ve used to consume,” Bryce Berryessa said, the president of La Vida Verde.

WATCH: Is marijuana good or bad for you? Everything we know about the health effects of cannabis

Berryessa says your body builds up a pretty quick tolerance when ingesting edibles. So a lot of those people who are currently used to consuming a higher amount of THC are still participating in the illegal market to get access to products with higher potencies.

Rehm who has been working on the field of mental health and cannabis consumption says it’s better to have an incremental approach when it comes to edibles.

“The problem with edible marijuana is that people are not used to it. A lot of the people once they smoke marijuana. They feel the effects pretty quickly. With edibles, the effects can be later. And people say ‘Oh, I have now done this edible marijuana and I feel nothing’ and they have more and more,” Rehm said. 

To avoid putting people at risk, it would be better to start with a low dosage and once we have clear evidence the black market is still thriving, then we can re-evaluate it, he added. 

“So with all the legislation, with all the upper limits of THC or other points, we have to be in a way so we can reap the benefits of legalization (i.e safer product and not lose some of the consumers to the black market). And frankly, I think there will be a lot of trial and error in the next one to two years.”

Health Canada confirms that they have received 7,000 responses from Canadians, industry representatives, the provinces and the public health community on the proposed edibles draft regulations. Now, the agency is reviewing the comments and considering where adjustments can be made.

Those in the marijuana industry, however, are skeptical the government will make the edibles deadline set for themselves. When it came to recreational pot, legalization was first promised on Canada day, but the actual date wasn’t for a couple of months later.

Health Canada could not comment on when we will see the updated draft but confirmed that cannabis products will be permitted for legal sale no later than Oct. 17, 2019.

Source: https://globalnews.ca/news/5096541/marijuana-cannabis-edibles-canada/

INTERVIEW: Lomiko Metals $LMR.ca High Purity #Graphite Is Ready For Electric Vehicle Boom

Posted by AGORACOM-JC at 6:14 PM on Thursday, March 28th, 2019

10 years – that’s how long Lomiko Metals has been predicting, waiting and preparing for the the Electric Vehicle explosion that is now set to take place over the next 10 years.

The Company is in the enviable position of having a high purity Graphite deposit that is also located just 1.5 hours outside of Montreal.

Watch CEO Paul Gill discuss why Lomiko is positioned to now become a major player in the battery metals space.

Enthusiast Gaming $EGLX.ca – #Drake #Drizzy invests in esports startup Players’ Lounge $EPY.ca $FDM.ca $WINR $TCEHF $ATVI $TNA.ca

Posted by AGORACOM-JC at 2:50 PM on Thursday, March 28th, 2019

SPONSOR: Enthusiast Gaming Holdings Inc. (TSX-V: EGLX) Uniting gaming communities with 80 owned and affiliated websites, currently reaching over 75 million monthly visitors. The company partial 2018 reported revenue of $7.4 million representing a 625% increase over the same period in 2017.

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EGLX: TSX-V
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Drake invests in esports startup Players’ Lounge

Sara Fischer

Drake — along with media and tech heavyweights Marissa Mayer, Strauss Zelnick and others — is investing $3 million into the seed funding round for Players’ Lounge, an esports platform where gamers can play their favorite video games against others for prizes straight from their living room.

Why it matters: It’s the latest example of a celebrity investing in esports. NBA superstar Chris Bosh joined esports franchise Gen.G as a player management advisor last year. Other big names, from Michael Jordan to Steph Curry, are investing in professional esports teams.

Other investors include Comcast, Macro Ventures, Canaan, RRE, and Courtside VC.

The details: Players’ Lounge allows gamers to compete in skill-based esports competitions for cash prizes. Its mission is to create a social platform for casual gamers to connect, get matched, and compete without having to be a pro.

  • This is different from platforms like Twitch or YouTube gaming that focus on streaming tournaments.
  • Like Instagram, Players’ Lounge is hoping to give average people a platform to compete and win money on esports games, in hopes of eventually popularizing winners and leveraging their influencer status to grow the brand.
  • Players can compete on PS4, Xbox One or PC devices. Anyone can make an account and deposit funds into their Players’ Lounge account via credit card, PayPal or cryptocurrency.
  • Once the scores are verified, the winner receives the prize money from the pool players invested in upfront. These are usually small sums that players can compete for incrementally, although the company does also host bigger tournaments.
  • Players’ Lounge says it gives out millions of dollars worth of cash prizes each month.

The big picture: Players’ Lounge is making it easy for casual gamers to earn cash from esports. Otherwise, the only way to make money in esports is to go pro, which takes a lot of time and resources, or to become a streamer via Twitch or Youtube, which focuses more on personality than gaming skills.

“It’s kind of like the intramural network for esports. There’s a huge community potential.”

— Austin Woolridge, cofounder and CEO of Players’ Lounge

Bottom line: Esports is still a fledgling industry compared to professional sports, but big names are investing in it because it’s growing so fast, and the upside looks promising. Celebrities, and especially celebrity athletes, see this as a way to connect with hyper-engaged sports fans, who may not have the appetite to participate in real sports but still want to compete with peers and develop a community around game play.

Source: https://www.axios.com/drake-pours-money-into-e-1553739364-3e68a463-5352-40f8-b718-40e076f64ead.htm