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AGORACOM 4.0 Goes Live

Posted by AGORACOM at 2:21 AM on Sunday, July 1st, 2007

After weeks of planning and coding, as well as, a ridiculous amount of work into the dawn’s early light I’m proud to announce that AGORACOM has now released its 4th version in 3 years and the feedback has been outstanding.  Huge kudos to the entire team for toughing it out this week (Paul, Jim, Carrie, Elvis, Bart, Cam, Rody, Al, Jeff, Dom, Cameron and Jack) to make it happen.  Great job.

The site is cleaner, faster, easier to navigate and features two new Web 2.0 tools that will serve all of our members and clients.  

First, we’ve officially launched this blog to our members.  It has largely been available to industry participants (CEO’s, Investment Bankers, etc.) via newsletter, as well as, individual investors that have found us through the blogosphere.  Now, members have access to it on a daily basis from our front page.  I’m excited about it because AGORACOM started with me posting to discussion forums on a daily basis and building up a great relationship with investors around the world.  As we’ve grown, I’ve had to assume more traditional business responsibilities but always missed the action of speaking with investors.  Glad to be back!

Second, we’ve launched AGORACOM TV right on our front page.  A daily, fast-paced show that will last no more than 3 minutes but provide investors with profitable news and information out of the small-cap world every morning.  In keeping with our partnerships at Yahoo Finance, AOL Finance and Blackberry, information will not be limited to our clients.  If we’ve got a great story for the benefit of everyone, we’ll run with it.  It’s the only way to make sure the investment community loves it enough to keep watching everyday – giving our clients a great long-term benefit when they do make an appearance on the show.

Finally, it sets up AGORACOM 5.0, which we’ve planned to release in mid-September and is our most ambitious effort to date.  It is the culmination of what we’ve learned and listened to in our attempt to create a small-cap community that actually services small-cap companies and their shareholders.

We can’t wait to show it to you.

Regards,
George

Internet Advertising Up 16.7% In Q1; Financial Services Claims Top Advertising Category

Posted by AGORACOM at 7:57 PM on Friday, June 8th, 2007

Small-Cap CEO’s take note – TNS Media Intelligence has released its Q1 advertising report and Internet advertising is up 16.7% to $2.7 billion.  The next two fastest growing media registered gains of 7.1% and 6.3% (Spanish mags were up 14% but to a mere $35 million, so I didn’t give it consideration).

In addition, Financial Services claimed the top category spot.

Conclusion?  The smart money is rapidly turning towards internet marketing – and they are targeting financial services.  What do you think you should be doing?

Hat tip to Paul Kedrosky .

Regards,
George

The Only Web 2.0 Bubble Is The Number Of Bubble Experts

Posted by AGORACOM at 8:53 PM on Monday, June 4th, 2007
Good evening to you all. Sorry for going off the grid for the past 10 days but 2 days at the best web conference in the country and all the follow-up work kept me busy.I’m back and happy to comment on a great post by Marc Anderseen, the famous founder of Netscape, in which he argues there is no Web 2.0 bubble . I respectfully agree. Marc hits the nail on the head with this statement:”This is money coming from real advertisers and real users for real services with real value.

During the dot-com boom, I couldn’t find any correlation between sky-rocketing market caps and online purchases by those around me. People were mostly browsing in every sense of the word.

Today, survivors of the bust are delivering real products that all of us are willing to pay for – and price isn’t always the deciding factor. We are now paying for convenience. Oddly enough, much of this has to do with the fact the web has made us busier (can you say e-mail backlog), thereby forcing us to turn to the web for goods and services. Hmmm.

Conclusion – it is far too early in the “real” cycle to predict its demise. True, I think we still tend to celebrate blue-sky “cool” ideas more than boring money markers – but if we took a moment to recognize the latter most would probably be shocked by the number of real dot-coms out there. I am proud to say AGORACOM is one of them and look forward to thousands more joining the club in the next few years.

Best,
George

Web 2.0 Means Massive Visibility For Small-Cap Companies

Posted by AGORACOM at 12:11 PM on Saturday, May 12th, 2007

Technorati Web 2.0 YouTube Google Earth Delicious Word Press Blogger

As little as 12 months ago, search engines were the most important (and only) source of online visibility for small-cap companies.  Given the fact most small-cap companies don’t stand a chance of appearing on page 1 or 2 of search engine rankings, AGORACOM launched the first ever search engine IR programs last year.

However, the lightning fast advent of Web 2.0 means that search engine rankings no longer have a strangle hold on visibility and the ability to attract traffic.  Search engines are still the best way to attract potential investors, brokers and analysts but they are now part of an online ecosystem that is designed to give you visibility .  Afterall, isn’t visibility the result we are all after?  Do we care if it comes from search engines or smoke signals?  No.  We just want visibility.

With this fact in mind, you can’t afford to ignore powerful Web 2.0 tools now available to you.  Why?  Because Web 2.0 is an information system based on keywords and tags that allows investors and public companies to connect at the most granular levels.  (If you can’t recognize the logos at the top of this post, you are guilty of ignoring Web 2.0). Gone are the days of generic search terms locating generic items and websites.  If you have something to say about Rare Metals or GPS Systems , you can say it and throw yourself right into the global information flow about those topics immediately.

Some of the most important Web 2.0 tools are as follows:  Don’t be intimidated by any lack of knowledge or technology, AGORACOM is at your disposal for a reason – couldn’t avoid it 🙂

  • Blogs – Small-cap analysts, investors and mouth pieces are now using blogs to express their opinions and analysis.  Why?  Because blogs give writers an instant way to throw themselves into the global information stream that was once reserved for journalists.  Unfortunately, a small-group of journalists are no match for a global network of small-cap talent. The result?  Blogs are becoming a preferred source of information by investors looking for great sources of information.  Think blogs are for the fringe?  Tell that to Donald Trump, Sun Microsystems and General Motors. You can’t ignore them.
  • Webcasting – The ability to broadcast your message for the small-cap community to hear at any time is powerful.  Unfortunately, most small and micro-cap companies have all but ignored this medium, with the exception of some generic “canned” messages or interviews.  Why is it so important? Webcasting gives you an ability to connect with your investors and potential investors that text can never accomplish.
  • Podcasting – Podcasting is webcasting on steroids.  It the Web 2.0 vehicle that allows your message to spread via keyword, phrases and tags to anyone around the world looking for a company like yours.  You can broadcast your message on iTunes or any number of huge podcast sites around the world for investors to download your message. Think podcasting is for the fringe?  Tell that to Jim Cramer.  FYI, AGORACOM has launched SmallCapPodcast.com which is broadcast around the world via iTunes, Yahoo Podcast and other such sites.

I could go on to discuss social networks, online video and online photos but I can best summarize by quoting online marketing specialist Lee Odden who stated in an article about this very subject .. “If you consider all the traffic opportunities from news search, blog search, social media as well as stand alone image, video and audio search, there’s a lot of accountability left on the table when not considering all the possible sources of web site visitors”

The best part about using Web 2.0 for investor relations?  Cost.  Better yet, ROI.  You can reach the entire small-cap community without impacting your cash position – and I’m not just talking about investors.  I’m talking about brokers, analysts, fund managers, new customers, new suppliers and kick-ass hiring candidates.  In short, everyone you need to make yourself a better company.

Have a great day.

Best,
George

Avalon Ventures Gets Blogged

Posted by AGORACOM at 10:22 AM on Wednesday, May 9th, 2007

Avalon Logo

 

Avalon Ventures (AVL: TSX-V) has been blogged by the people over at Riding The Gravy Train.  In addition to writing about the fact they like Avalon and have been accumulating it under $1.50, it is also important to note that the world of small-caps is already on its way towards being covered in the blogosphere.  Here are 2 blog posts from RTGT regarding Avalon:

  1. Accumulating AVL
  2. Accumulating AVL #2

If you’re a small-cap company without a Web 2.0 IR strategy, it is time to get a move on!

Regards,
George

Media Execs Are Terrified Of User Generated Content – Why Aren’t Small-Cap Execs?

Posted by AGORACOM at 8:40 AM on Saturday, April 21st, 2007

If you’re a small-cap exec or industry player that still doesn’t get the gravity of Web 2.0, then this Accenture report should jolt you right out of your chair.  The findings are best summarized as follows:

Media and entertainment executives see the growing ability and eagerness of individuals to create their own content as one of the biggest threats to their business, according to results of a survey released today by Accenture

Based on findings of the overall study, Accenture concluded “This is just the beginning for a rapidly changing landscape where the media content environment grows more fractious and the user gains more control and power”.

If media execs and their vast resources are afraid of what is coming - and now implementing strategies to both defend themselves and capitalize on the trend, the small-cap industry should be straight out terrified.  Why?  By failing to address this unstoppable trend over the next 2-3 years, you are giving up control of your message.  Smart, web-savvy groups will exploit the void and determine who shines and who stays in the shadows.

If you thought unmonitored discussion forums were a nightmare, you haven’t seen anything yet.  For example, next time you give a less than stellar presentation in front of a small group of investors at a conference, don’t be surprised to see your presentation broadcast and critiqued on the web the very next day.

The good news is that there is ample time to implement a game plan that keeps you in the game.  Make no mistake about it, a meaningful percentage of control will be taken by those that understand the creation and proliferation of User Generated Content (UGC) but getting in the game will – at a minimum – provide your company with checks and balances so that your message isn’t completely in the hands of others. 

On the flip side, an effective Web 2.0 strategy can put you in control of your message, create greater communication through your own online community and make you substantially stronger relative to peers that outright drop the ball. Given the fact I expect more than 50% of companies to drop the ball, your efforts will pay off in spades.

Time to wake up folks. UGC is coming and you need to prepare.

Thanks to Paul Kedrosky for the lead.

Best,
George

Maple Leaf 2.0 Writes Up AGORACOM

Posted by AGORACOM at 12:17 AM on Friday, April 20th, 2007

We must be doing something right if respected blogger (and former National Post Senior Technology Reporter) Mark Evans found us worthy of a mention in his post about Canadian Investment Resources. 

I like that Mark identified the fact we aren’t looking to be all things to all people and focusing on the niche small-cap investment community. It’s also nice to see acknowledgement of AGORACOM as one of the rare Web 2.0 firms that doesn’t rely on advertising to sustain our business.

Thanks, Mark.  Much appreciated.

Best,
George

Technorati Publishes Blog Statistics That Small-Cap Companies Need To Listen To

Posted by AGORACOM at 6:23 PM on Friday, April 6th, 2007

Though the small-cap finance world is generally a little slower at adopting new tools and technologies, it does tend to give weight to solid statistics and numbers. To this end, here is a summary of the Technorati “State of The Live Web”:

  • 70 million weblogs
  • About 120,000 new weblogs each day, or…
  • 1.4 new blogs every second
  • 1.5 million posts per day, or…
  • 17 posts per second
  • Growing from 35 to 75 million blogs took 320 days
  • Japanese the #1 blogging language at 37%
  • English second at 33%
  • Chinese third at 8%
  • Italian fourth at 3%
  • Farsi a newcomer in the top 10 at 1%
  • English the most even in postings around-the-clock
  • Tracking 230 million posts with tags or categories
  • 35% of all February 2007 posts used tags
  • 2.5 million blogs posted at least one tagged post in February

Conclusion – The jury is in. Blogs and the blogosphere are in invaluable IR tool for small-cap companies looking to create better awareness and shareholder lead generation.

Best,
George

Google Just Released “Free 411” 1-800-GOOG-411

Posted by AGORACOM at 5:46 PM on Friday, April 6th, 2007

Folks, don’t bother paying 50 cents for a 411 call anymore. Google is now offering it for free via Google Voice Local Search .  Google will find you the number you are looking for and connect you.  You don’t pay for the 411 part but you may still have to pay any long-distance or local tolls you would have normally paid for the call.

Regards,
George

The Next 20 Years In This 6-Minute You Tube Video

Posted by AGORACOM at 3:01 PM on Saturday, March 24th, 2007

I don’t spend much time watching pet tricks on YouTube but this video is well worth the 6-minute investment. Information about China and India is very thought provoking.  Question is…does it scare you or excite you?

Regards,
George