- Led to 442% increase in viewership of Enthusiast’s ‘Gameumentary’ series Q1 2019 over Q1 2018
- ‘Shirley
Curry: The Gaming Grandma’ is 18th documentary filmed and produced by
Enthusiast and already has over 2.5 million minutes of watch time
- Enthusiast working on three more documentaries this year with plans for more in 2020
TORONTO, April 24, 2019 (GLOBE NEWSWIRE) — Enthusiast Gaming Holdings Inc. (TSXV: EGLX) (OTCQB: EGHIF), (“Enthusiast†or the “Companyâ€)
is excited to announce the recent premier of its video game documentary
titled, “Shirley Curry: The Gaming Grandma“. The documentary has
already received over 300,000 views and 2.5 million minutes of watch
time since its mid-April launch. Nick Calandra served as Director and
Omar Ahmed as Producer for the documentary which was released under the
‘Gameumentary’ label owned by Enthusiast.
The
documentary explores the popularity rise of Shirley Curry, the
83-year-old grandmother, celebrity gamer, and streaming sensation who
has earned the nickname “Skyrim Grandma†for her videos about The Elder
Scrolls V: Skyrim. The Gaming Grandma started playing video games in
2014, and has built a loyal fanbase of over 558,000 subscribers on
YouTube.
“The Gaming Grandma†reflects the
new reality of the gaming community as the demographics within the
industry have broadened significantly in recent years. Gaming is
becoming a hobby for everyone and age is becoming less relevant. A
recent study highlighted that 20% of all gamers in the US are now
between the ages of 36 to 49 and 23% of all gamers in the US are over 50
years old(1). Enthusiast’s platform and significant network
provides communities for gaming enthusiasts of all ages and located all
over the world.
Nick Calandra, Founder and Director of Content for Gameumentary commented, “Since
being acquired by Enthusiast in June 2018, Gameumentary has seen
significant growth. We have launched 18 gaming documentaries worldwide
since 2017, and most recently, the Gaming Grandma which already has over
300,000 views. Our documentaries and short films are meant to tell the
stories behind the games and its fans, and the support and partnership
with Enthusiast enables us to continue producing content.â€
Enthusiast
acquired Gameumentary in June 2018, as a property focused on telling
the stories behind video games and the communities that play them,
through long-form and short documentaries. Gameumentary has already
produced 18 documentaries and with the support and management of
Enthusiast, has traveled around the world from Los Angeles to Seattle,
Austin to Prague, Ghent to Amsterdam to find exciting content.
Since
the acquisition, the company has seen substantial growth with an
increase of 440% in views compared to the same period, Q1 2018.
Gameumentary will continue its momentum with three more studio
documentaries planned for 2019. The next major documentary will cover
the Insurgency series by New World Interactive, expected to premiere
this summer.
About Enthusiast Gaming
Founded
in 2014, Enthusiast Gaming is the largest vertically integrated video
game company and has the fastest-growing online community of video
gamers. Through the Company’s unique acquisition strategy, it has a
platform of over 80 owned and affiliated websites and currently reaches
over 75 million monthly visitors with its unique and curated content and
over 50 million YouTube visitors. Enthusiast also owns and operates
Canada’s largest gaming expo, Enthusiast Gaming Live Expo, EGLX, (eglx.ca) with over 55,000 people attending in 2018. For more information on the Company, visit www.enthusiastgaming.com.
CONTACT INFORMATION:
Investor Relations:
Julia Becker
Head of Investor Relations & Marketing
[email protected]
(604) 785.0850
This
news release contains certain statements that may constitute
forward-looking information under applicable securities laws. All
statements, other than those of historical fact, which address
activities, events, outcomes, results, developments, performance or
achievements that Enthusiast anticipates or expects may or will occur in
the future (in whole or in part) should be considered forward-looking
information. Such information may involve, but is not limited to,
comments with respect to strategies, expectations, planned operations
and future actions of the Company. Often, but not always,
forward-looking information can be identified by the use of words such
as “plans”, “expects”, “is expected”, “budget”, “scheduled”,
“estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or
variations (including negative variations) of such words and phrases, or
statements formed in the future tense or indicating that certain
actions, events or results “may”, “could”, “would”, “might” or “will”
(or other variations of the forgoing) be taken, occur, be achieved, or
come to pass. Forward-looking information is based on currently
available competitive, financial and economic data and operating plans,
strategies or beliefs as of the date of this news release, but involve
known and unknown risks, uncertainties, assumptions and other factors
that may cause the actual results, performance or achievements of
Enthusiast to be materially different from any future results,
performance or achievements expressed or implied by the forward-looking
information. Such factors may be based on information currently
available to Enthusiast, including information obtained from third-party
industry analysts and other third-party sources, and are based on
management’s current expectations or beliefs regarding future growth,
results of operations, future capital (including the amount, nature and
sources of funding thereof) and expenditures. Any and all
forward-looking information contained in this press release is expressly
qualified by this cautionary statement. Trading in the securities of
the Company should be considered highly speculative.
Neither
the TSX Venture Exchange nor its Regulation Services Provider (as that
term is defined in the policies of the TSX Venture Exchange) accepts
responsibility for the adequacy or accuracy of this release.
The
securities of the Corporation have not been and will not be registered
under the United States Securities Act of 1933, as amended and may not
be offered or sold in the United States absent registration or an
applicable exemption from the registration requirement. This press
release shall not constitute an offer to sell or the solicitation of an
offer to buy nor shall there be any sale of the securities in any
jurisdiction in which such offer, solicitation or sale would be
unlawful.
(1) https://www.statista.com/statistics/189582/age-of-us-video-game-players-since-2010/
A video accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/40b955c7-7ba4-4433-9aa6-8339915b5742
