Posted by AGORACOM
at 8:20 AM on Tuesday, April 9th, 2019
Completd a 21-hole diamond drilling program on the Refractory Zone of the La Loutre graphite property
Focus of the program was to expand a discovery announced March 7, 2017, and reviewed March 7, 2019 containing high grade intercepts of 7.74% Cg over 135.60 metres, including 16.81% Cgr over 44.10 metres from hole LL-16-001.
Two different intersections in hole LL-16-002 reporting 17.08% Cg over 22.30 metres and 14.80% Cg over 15.10 metres
FULL DISCLOSURE: LOMIKO Metals is an advertising client of AGORA Internet Relations Corp.
Tags: #Battery, #graphite, #High-Grade, #Ion, #Quebec Posted in All Recent Posts | Comments Off on CLIENT FEATURE: $LMR.ca Lomiko Reports Wide Intercepts of Graphite in Multiple Drill Holes at La Loutre High-Grade Refractory Zone $DNI.ca
Posted by AGORACOM
at 4:12 PM on Monday, April 8th, 2019
Expanded Database of Users To Over 1 Million
Helps Athletes, Actors and Celebrities Convert Followers Into Paying Fans
FanLogic Platform Provides Fans With VIP Access, Contests and Prizes That Generate Long-Term, Recurring Revenues For The Celebrity
FanLogic Provides Celebrities With Smart and Fun Tools To Directly Engage Their Fans
With the Exception Of The Top 1% Of Celebrities, Most Other Celebrities Are Unable To Monetize Their Audiences Beyond Simple Advertising and Sponsored Post
Posted by AGORACOM-JC
at 4:00 PM on Monday, April 8th, 2019
SPONSOR: Enthusiast Gaming Holdings Inc.
(TSX-V: EGLX) Uniting gaming communities with 80 owned and affiliated
websites, currently reaching over 75 million monthly visitors. The
company partial 2018 reported revenue of $7.4 million representing a
625% increase over the same period in 2017.
EGLX: TSX-V ———————————-
The State Of eSports: Why Investors Should Pay Attention
Forget marijuana stocks and cryptocurrencies, one of the latest disruptive trends investors are looking to capitalize on in 2019 is professional video gaming.
“esports,†brings millions of spectators around the world together both online and on-location to watch competitive video gaming.
Now, 2019 is slated to be the first year the industry surpasses $1 billion in revenue, solidifying esports’ position as a serious contender on the world stage.
Market research firm Newzoo released its 2019 report
on the global esports economy last month and projects revenue for the
industry to reach $1.1 billion marking an impressive +26.7 percent
growth year-on-year. Newzoo indicates the fastest growing revenue stream
for the industry is the selling of media rights for viewing esports
with an expected growth of 41.8 percent in 2019.
Media Rights and Increased Viewership
When it comes to esports entertainment, popular streaming platform Twitch.tv, which was acquired by Amazon.com, Inc.AMZN 0.57% for $970 million in 2014, has been at the forefront. Earlier this year, Twitch and Activision Blizzard, Inc.ATVI 0.42% agreed on a two year, $90 million-minimum deal
to grant the streaming platform broadcasting rights for one of
Activision Blizzard’s most successful games and competition, the
Overwatch League (OWL).
The expansion of media rights as a revenue stream fits with the
explosive growth in viewership for esports as a whole. Compared to just
years ago, viewership for esports has grown significantly, particularly
for League of Legends, the most popular competitive game. During the
2018 Mid-Season Invitational, League of Legends attracted more than 60
million unique viewers. To put things into perspective, the most-watched
NBA game since 1998 attracted roughly half that number in 2016 with a record 30.8 million viewers during game 7.
Number of Unique Viewers for Select Esports Competitions, Statista
The Early Esports Advantage
Perhaps the most attractive aspect of esports for investors isn’t
just the size of the audiences but the state of the market. While
esports has grown substantially since its inception, the industry is
still mainly a nascent one. Consider Activision Blizzard’s Overwatch as
an example again since the title was one of the first games launched
with esports already in mind.
Since its launch in 2016, the company has franchised out geo-located
teams for Season 1 of the OWL that began last year. Now, as Season 2 is
underway, the league is beginning to look more like a traditional
professional sport with teams like the “London Spitfire,†“LA
Gladiators,†and many others
spreading from New York all the way to China and South Korea. And yet,
because the OWL is still so young, no teams have their own home arenas
to play in as one would expect for a professional sports team — yet.
In Philadelphia, home to the OWL’s “Philadelphia Fusion,†Comcast Corporation CMCSA 0.41% is investing to build a $50 million esports-specific arena;
the first in the league. Set to be placed directly in the center of the
Philadelphia Sports Complex alongside the homes of the Eagles, Flyers,
76ers, and Phillies, the 60,000 square foot arena is expected to seat
3,500 spectators and include training and broadcasting facilities as
well.
Compared to the well-established world of professional sports,
esports offers a unique opportunity for investors to still gain access
during the industry’s infancy.
Growing Pains
Though esports has experienced impressive growth, that’s not to say
it hasn’t come with some growing pains along the way. A major pain point
is due to the decentralized nature of competitive play as the term
“esports†encompasses a vast array of different game titles,
playerbases, and various leagues. Because of the fractured nature of
esports, it’s not uncommon for a title to have several unaffiliated
leagues for professional players like Counter Strike:Global Offensive’s
open circuit system.
However, there are efforts to reduce that confusion and forward the
maturity of esports. After the success of the OWL, Activision Blizzard
has hinted at the creation of a similar league for Call of Duty with
geo-located franchised teams. Likewise, other actors are looking to
meet the needs of standardization and legitimacy for esports as well.
One of the largest platforms to-date with over a million users, DreamTeam, is creating standardization for professional players across many titles like League of Legends, CS:GO and Electronic Art’s EA 1.06% latest success, Apex Legends.
The platform is aiming to bring players together with event organizers,
team owners and sponsors to offer an all-in-one solution for
professional gaming as a whole.
Amateur players can use the platform to create teams of their own to
compete and work their way to the professional levels of play,
drastically reducing the barrier to entry for many games. For some
titles, that barrier to entry can be steep too. In the case of League of
Legends, North American teams seeking a franchise spot had to pay a
hefty $10 million fee — in Overwatch, that fee was $20 million per team
and potentially doubling for expansion teams in the future. With a
lower barrier to entry for players around the world and an
easy-to-understand ecosystem, DreamTeam is working to bridge the gap for
players forming a professional team.
The Bottom Line
With the advent of franchised teams, massive media rights deals and the attraction of big name sponsors like The Coca-Cola Co (NYSE: KO) and Red Bull,
it’s clear that video games are no longer just a way for kids to kill
time. Now, competitive gaming is one of the fastest growing industries
and investors are quickly looking to get in.
Whether buying a team of one’s own or investing in the endemic brands
propelling esports forward, investors all over are recognizing the
promising future of the industry.
Posted by AGORACOM-JC
at 1:20 PM on Monday, April 8th, 2019
Terminated the previously announced November 13, 2018, transaction and underlying agreement with Gene Bank Research Inc.
VANCOUVER, British Columbia, April 08, 2019 – BOUGAINVILLE VENTURES INC. (CSE: BOG) (8BV–FF:Frankfurt Stock Exchange) (the “Company“) has terminated the previously announced November 13, 2018, transaction and underlying agreement with Gene Bank Research Inc.
With respect to its transaction (“Transactionâ€)
involving Gene Bank Research Inc., the company worked with its legal
counsel to determine that Gene Bank defaulted on representations it
entered into in the Share Exchange Agreement. Subject to Section 7.1(c)
of the Share Exchange Agreement the Company has to terminate the
contract.
Of the 25,000,000 shares initially issued 18,125,000 shares of
Bougainville stock will be cancelled and returned to the company
treasury. The remaining 6,875,000 share of Bougainville stock were
already deposited into CDS and were unable to be cancelled, but the
Company is still actively trying to cancel the remaining stock. As part
of the termination of the agreement the Company will be returning any
and all intellectual property, genetic material belonging to Gene Bank
Research Inc.
About Bougainville Ventures, Inc.  Bougainville provides cannabis infrastructure and seed-to-sale services to I-502 tenant-growers leasing greenhouse facilities space and providing fully built-out, turnkey solutions and ancillary services including processing, cannabis expertise and marketing and sales resources. Greenhouse canopies provide a 50% saving in cultivation cost.
On behalf of the Board of Directors BOUGAINVILLE VENTURES INC.
Andy Jagpal, CEO and Director
For further information, please contact Andy Jagpal at [email protected] or 1-888-395-6399
Tags: CBD, Hemp, stocks Posted in Bougainville Ventures | Comments Off on Bougainville Ventures $BOG.ca Cancels Deal with Gene Bank Research Inc. $CROP.ca $VP.ca NF.ca $MCOA
Posted by AGORACOM-JC
at 12:09 PM on Monday, April 8th, 2019
SPONSOR: ThreeD Capital Inc. (IDK:CSE) Led by
legendary financier, Sheldon Inwentash, ThreeD is a Canadian-based
venture capital firm that only invests in best of breed small-cap
companies which are both defensible and mass scalable. More than just
lip service, Inwentash has financed many of Canada’s biggest small-cap
exits. Click Here For More Information.
——————-
The Game Is On For Bitcoin, Ethereum, Ripple And Litecoin
Over the last seven days, Bitcoin has gained 25.74%, Ethereum 18.76%, Ripple 16.12%, and Litecoin 53.20%
Rally was extended across the cryptocurrency markets, with 94 out of the top 100 cryptocurrencies gaining in price
Investors, traders, and speculators are jumping into the Bitcoin and
cryptocurrency markets again, sending prices soaring across the board.
Over the last seven days, Bitcoin has gained 25.74%, Ethereum 18.76%,
Ripple 16.12%, and Litecoin 53.20%–see table 1. The rally was extended
across the cryptocurrency markets, with 94 out of the top 100
cryptocurrencies gaining in price-see table 2.
Table 1
7d Price Change For Major Cryptocurrencies
Cryptocurrency
%7d
Bitcoin
25.74
Ethereum
18.76
Ripple
16.12
Litecoin
53.20
Source: Coinmarketcap.com 4/7/19 at 11 a.m.
Table 2
Number of Cryptocurrencies That Advanced/Declined In The Top 100 Ranks
Cryptocurrencies Advance/Decline
Number
Advance
6
Decline
94
Source: Coinmarketcap.com 4/7/19 at 11 a.m
The recent Bitcoin rally has left left stocks, bonds, and the yellow metal in the dust, so far, in 2019-see chart.
Bitcoin Beats Stocks, Bonds, and Gold YTD
What could explain the rally?
Several factors. One of them is the renewed interest by big money.
“The recent surge in Bitcoin has been sparked by a large buy order –
rumored to be around $100 million – that sent BTC straight through
technical resistance ($4,235) that had been in place since the start of
December 2018,†says Nicholas Cawley from the DailyFX team.†“The lack
of volatility in Bitcoin over the last few weeks has kept prices
in-check, and low volume markets are always more susceptible to sharp
moves than more liquid markets.â€
Kirill Bensonoff, a technology advisor, agrees. “The surge was
obviously fueled by a very large order, in the tens of millions of
dollars,†says Bensonoff. “This is another sign that institutional
players are coming into the market.â€
Then there’s the prospect of lower interest rates, which turns risk on again for all sorts of speculative investments.
And there are the “market technicals.†Market volumes are up 3 to 4
times normal turnover, exacerbating the sharp rally,†observes Cawley.
“In addition to the clean break of resistance, the move also broke
through the 200-day moving average around $4,650 with ease, enabling the
rally to continue.â€
How far will the rally go? Will Bitcoin ever reach the $20,000 mark
again? It all depends on whether regulators will approve financial
instruments that allow for broad investor participation in the
cryptocurrency markets, like Electronically Trading Funds (ETFs),
according to Bensonoff. “For Bitcoin to hit $20,000 in 2019, we would
need a major catalyst, and I believe the only one with this much force
would be ETF approval,†says Bensonoff. “Without it, we are looking at a
$10,000 best case scenario.â€
While it’s unclear whether which of the two scenarios will come true,
one thing is clear: volatility will continue in the cryptocurrency
markets, creating new winners and losers.
[Ed. note: Investing in cryptocoins or tokens is highly speculative
and the market is largely unregulated. Anyone considering it should be
prepared to lose their entire investment. Disclosure: I don’t own any
Bitcoin.]
Posted by AGORACOM-JC
at 11:02 AM on Monday, April 8th, 2019
SPONSOR: North Bud Farms Inc. (NBUD:CSE) Sustainable low cost, high
quality cannabinoid production and procurement focusing on both
bio-pharmaceutical development and Cannabinoid Infused Products. Click Here For More Information
NBUD: CSE
—————
Cannabis Canada Daily: Pent-up demand leads to roaring start for Ontario pot stores
Ontario pot shops made an average of $50K in sales on the first day of business
Data from Cova Software, which provides point-of-sale services to
seven of the 10 recreational cannabis stores in Ontario, reveal that
legal cannabis shops in the province made an average of $50,913 of sales
on opening day.
Posted by AGORACOM
at 10:38 AM on Monday, April 8th, 2019
Retained the Emmes Group to assist with the development and execution of the Company’s partnership and technology licensing initiatives and strategies.
The Company believes that by assembling a well-versed and well-seasoned group of individuals involved in different facets of the medical and scientific business model, the Company will be able to successfully execute and achieve its corporate and therapeutic development goals.
LOS ANGELES, CA / ACCESSWIRE / April 8, 2019 /
Applied Biosciences Corp. (OTCQB: APPB), a diversified cannabinoid
therapeutics company focused on the medical, bioceutical, testing and
pet health industries, announced that is has retained the Emmes Group to
assist with the development and execution of the Company’s partnership
and technology licensing initiatives and strategies.
Through this
new partnership, Emmes and the Company will work together to formulate a
line of medical and scientific focused cannabidiol (“CBD”) based
products to target the endocannabinoid system under the “Applied
BioPharma” brand.
Applied BioSciences has retained several
industry leading individuals as scientific advisory board members and in
corporate management consultative capacities. The Company believes that
by assembling a well-versed and well-seasoned group of individuals
involved in different facets of the medical and scientific business
model, the Company will be able to successfully execute and achieve its
corporate and therapeutic development goals.
“I am pleased to have
the opportunity to work with the Emmes Group, and Martin Schroeder, EVP
& Managing Director,” said Chris Bridges, President. “Mr. Schroeder
and his colleagues at the Emmes Group have been responsible for helping
to build cell therapy assets and developing and executing the business
initiatives and licensing strategies for many biotech and pharmaceutical
initiatives.” Mr. Bridges further stated.
About Applied BioSciences Corp.
Applied BioSciences Corp. (www.appliedbiocorp.com),
is a diversified company focused on multiple areas of the medical,
bioceutical and pet health industry. As a leading company in the CBD and
Pet health space, the company is currently shipping to the majority of
US states as well as to multiple International countries. The company is
focused on select investment, consumer brands, and partnership
opportunities in the medical, health and wellness, nutraceutical, and
pet industries.
About Trace Analytics Inc.
Trace
Analytics Inc. is a leading cannabis science and technology company
with significant footprints in lab testing, research and development and
licensing. Trace Analytics was started by a group of scientists who
specialized in analytical chemistry, genetics and molecular biology. The
focus of the team is to ensure compliance with public safety standards
andend user safety. Trace Analytics is in the process of expanding
throughout the United States, and globally. With the goal of helping the
rest of the world adopt “best practices” in cannabis and hemp testing,
the company also provides expert consulting services to legislators and
regulators in many countries, states and municipalities around the
world. For more information, please visit: http://traceanalytics.com.
About Emmes Group
The
Emmes Group is a strategy consulting and market research organization
supporting firms engaged in the technology and healthcare industries.
Our partners have over 50 years of combined experience. We work in
partnership with our clients to increase profits and build lasting
economic value. Our expertise spans a number of key areas, including:
Strategy Consulting, Partnerships, Mergers & Acquisitions, Strategic
Marketing, Market Research & Modeling, Business Development,
Technology Licensing, Corporate Financing and, Venture Capital Due
Diligence. http://www.emmesgroup.com.
Posted by AGORACOM-JC
at 10:04 AM on Monday, April 8th, 2019
SPONSOR:Â Betteru Education Corp. Connecting global leading educators to the mass population of India. BetterU Education has ability to reach 100 MILLION potential learners each week. Click here for more information.
BTRU: TSX-V
————————
EdTech platforms paving the way for quality education in India
DECCAN CHRONICLE EdTech platforms have reimagined the education landscape by making learning more student-centric and engaging.
EdTech platforms making learning interactive and accessible to all
EdTech platforms have reimagined the education landscape by making learning more student-centric and engaging.
24×7 accessibility
Personalized approach
The advent of learning apps, video tutorials and peer-to-peer discussion portals has not only enabled students to take ownership of their learning, but also bolster their critical-thinking and problem-solving skills.
Up until the 2000s, a standard classroom in India included two common
components – the teacher giving lectures standing in front of the
blackboard and students passively listening while taking down notes.
This rigid pedagogical approach was followed for decades, leaving little
to no scope for interactive learning. India’s dated education system,
however, has undergone major transformations in the past few years. With
educators and policymakers finally realizing the importance of digital
learning, top educational institutes across the country are now turning
to EdTech platforms. According to a 2016 report by Google and KPMG, the
EdTech industry in India is expected to touch almost USD 2 billion by
2021. The report further stated that the growth will be impelled by the
rising number of paid users subscribed to the e-learning portals. The
findings clearly indicate that a shift is taking place; students are
opting for internet-based smart learning over classroom-confined
learning. For instance, personalized learning app Toppr has achieved a
seven-fold increase in its user-base within two years.
EdTech platforms making learning interactive and accessible to all
EdTech platforms have reimagined the education landscape by making
learning more student-centric and engaging. The advent of learning apps,
video tutorials and peer-to-peer discussion portals has not only
enabled students to take ownership of their learning, but also bolster
their critical-thinking and problem-solving skills. This explains why
both they have embraced tech-enabled learning tools with open arms to
acquire additional knowledge outside the classroom.
24×7 accessibility
While multiple factors have contributed to the EdTech boom in India,
accessibility is the primary reason why digital learning is becoming
commonplace. Thanks to the increased usage of smartphones and the
internet, students can get 24×7 access to study materials, notes and
qualified mentors from the comfort of their homes. Moreover, EdTech
platforms also allow them to attend live lectures. This feature can be
particularly beneficial for those unable to attend the class in person.
Needless to say, the round-the-clock accessibility has helped thousands
of Indian students who often find it futile to ask questions inside
their overcrowded classrooms.
Breaking geographical barriers
The scope for higher education is limited in small towns and rural
parts of India. Especially, the public education sector is not
well-equipped to support high-potential and ambitious students. To
address this issue, EdTech companies have come forward with their
extensive offerings that range from free online classes to proper
guidance. In fact, there are many e-learning portals that allow students
to take mock tests and self-assess themselves.
Personalized approach
Back in the 90s, most educational institutes followed the
one-size-fits-all, rote-based method of learning. While it may have been
effective at that time, the requirements have changed. Today, a
learner-centric pedagogy that focuses on the individual’s strengths and
weaknesses is the need of the hour. Given the pressing issues like
skills-gap and low-employability rate in India, a personalized learning
approach can help students gain a better understanding of a subject.
New-age EdTech platforms incorporate advanced algorithms to a student’s
behaviour and then suggest questions appropriate for their level, slowly
raising the difficulty until they meet their learning goals. This, in
turn, enhances the overall learning experience as well the performance
of students.
Audio-visual learning
Numerous studies have shown that audio-visual learning facilitates
improved understanding and higher retention of facts. 88 per cent of
parents and 84 per cent of teachers seek digital, video-based content to
supplement what is being taught inside classrooms, as per a Digital
Education Survey conducted by Deloitte in 2016. Students, too, are
relying on EdTech platforms to get access to video-based learning
modules to clear their concepts.
EdTech platforms have undeniably changed the face of India’s
education sector. These changes have worked in favour of students who
now have the liberty to learn at their own pace, self-evaluate and
introspect.
Posted by AGORACOM-JC
at 9:45 AM on Monday, April 8th, 2019
SPONSOR: ThreeD Capital Inc. (IDK:CSE) Led by
legendary financier, Sheldon Inwentash, ThreeD is a Canadian-based
venture capital firm that only invests in best of breed small-cap
companies which are both defensible and mass scalable. More than just
lip service, Inwentash has financed many of Canada’s biggest small-cap
exits. Click Here For More Information.
——————-
Societe Generale-Owned Bank Launches Blockchain Exchange Note
Kleinwort Hambros, a Societe Generale-owned private bank and wealth manager, has launched an actively managed exchange-traded note (ETN) targeting the blockchain sector.
The London-based bank announced the news on Monday, saying its Luxembourg-listed ETN will invest in companies that could “profit most†from the development and increasing uptake of blockchain technology.
ETNs are unsecured debt securities that, like exchange-traded funds (ETFs), are traded on a stock exchange.
The blockchain note will initially have 20 stocks diversified across areas including technology, shipping, oil and gas, custody and industrials.
Kleinwort Hambros’ portfolio manager John Birdwood said:
“We have seen increasing interest from clients in the area of
blockchain and we are very excited to be able to cater to this demand
with the launch of our first blockchain note.â€
The product will provide its clients with the “diversified exposure
to the promising growth prospects blockchain technology offers, while
maintaining the rigorous active management,†Birdwood added.
It’s worth noting that the ETN will be only available for Kleinwort
Hambros’s existing and new clients, with a minimum investment of £1,000
($1,305).
The centuries-old bank has assets under management of £14.2 billion
($18.52 billion) and over 900 employees as of last year, according to
its own figures.
In similar news, investment management company Invesco and Elwood Asset Management jointly launched a blockchain exchange-traded fund (ETF) on the London Stock Exchange last month.
The crypto community’s ongoing wait for a bitcoin ETF, however, is
still awaiting a decision from the Securities and Exchange Commission in
the U.S. However, several exchange-traded products (ETPs) for bitcoin and other cryptos have gone live for trading in Europe.
Posted by AGORACOM-JC
at 9:45 PM on Sunday, April 7th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced FY2018 trailing pro forma of ~ $48,000,000 with Adjusted EBITDA of $7,100,000 Click here for more information.
GOOD: TSX-V
—————————
These are the 5 big trends that will shape the future of digital advertising, according to Adobe
A new report from Adobe looks at the history of digital advertising and where it’s headed.
Programmatic TV and new creative tools are two big areas of
marketer interest, said Keith Eadie, VP and general manager of Adobe
Advertising Cloud.
More ad-tech consolidation is on the way as brands seek to work with fewer than 10 vendors, he said.
A quarter-century after Hotwired.com, a digital offshoot of Wired magazine, sold the first banner ad for AT&T, US digital ad spending has eclipsed traditional advertising and is expected to hit $129.34 billion in 2019, according to eMarketer.
A new report from Adobe chronicles the evolution
of digital advertising, including big moves like Yahoo launching search
ads in 1996 to Snap’s rollout of ads in 2016. The report also details
advertisers’ shift from direct to programmatic buying.
Business Insider talked with Keith Eadie, VP and general manager of
Adobe Advertising Cloud, about five big trends that Adobe sees shaping
the future of digital advertising. Below are excerpts from the
interview.
TV is the next battleground for programmatic advertising
Adobe is betting big on the future of video.
Today, most TV ads are not purchased through data-based deals but Eadie sees that changing as more companies like AT&T and Disney move into streaming TV services and content.
“You’re going to see a spectrum of packaging options put forth by the
publisher,” Eadie said. “I don’t see a scale challenge in over-the-top —
it’s a pretty big and rapidly growing pie.”
For its part, Adobe is focusing on building programmatic pipes for
buyers to plan and measure addressable TV (which uses cable-box data to
target ads), OTT and digital video. The company has partnerships with companies like NBCUniversal, Nielsen, Experian and Placed.
Ad-tech consolidation will continue — and brands are asking for it
Eadie joined Adobe through the acquisition of TubeMogul and said he expects more consolidation in ad tech, with eventually two or three companies emerging to compete with Facebook and Google.
Brands are pushing for some of that consolidation, who want to work with fewer than 10 companies, not hundreds, he said.
Some marketers have pushed back on the pitch by marketing clouds including Adobe
of a one-stop shop for advertising and data because they are wary of
getting locked into big deals, but Eadie said Adobe is well-positioned
to work with big brands.
“Our approach is to be empower the digital transformation of the
largest brands in the world,” he said. “We also approach it from the
perspective that we’re building an open platform and our solutions will
integrate with other technology if the marketer wants to do that.”
Ad fraud and viewability concerns are “teenager-like problems” for digital advertising
One area that is getting better is ad fraud and transparency, Eadie said.
Advertisers began grappling with tough problems like ad fraud,
viewability and brand safety issues nearly 10 years ago. While
advertising boycotts over brand-safety concerns on platforms like YouTube
persist and bad actors continue to find new ways to siphon away ad
dollars, Eadie said advertisers have made progress in tamping down areas
of fraud like bots and malware that hijack ad networks and generate
fake ad impressions.
Advertisers have also made headway in bringing transparency to ad-tech fees as more companies disclose their “tech tax” rates.
“We just have to be diligent and mindful about it, but we’re not
spending an outsized amount of time on them as we used to be,” he said.
Marketers struggle to manage multiple channels
While technical issues in digital advertising are getting better,
brands face new pressure to orchestrate marketing across multiple
platforms.
Marketers are trying to sync up email, text messaging and website
data to make ads more personalized. That requires brands to focus more
on customer experiences and less on ad copy and messaging in specific
campaigns. The challenge for CMOs is organizing teams accordingly, Eadie
said.
Creative will become more important in digital
As the number of distribution platforms grows, brands increasingly
are creating several versions of assets, like switching between
horizontal web and email campaigns to vertical formats for Instagram and
Snapchat.
Advertisers have tinkered with tactics like dynamic creative
optimization that in theory can swap out ad copy, colors and
click-through actions on the fly, but they struggle to do so, he said.
Adobe is tackling creative because it believes that digital advertisers haven’t focused on it as much as they should.
“If you don’t start with a channel that the ad is going to be
delivered on and build a bespoke asset for that, you’re essentially
wasting your money because the creative doesn’t match the format you
want to utilize,” he said.
Tags: adtech, tsx Posted in All Recent Posts, Good Life Networks | Comments Off on Good Life Networks $GOOD.ca – These are the 5 big trends that will shape the future of digital advertising #adtech according to Adobe $ADBE $TTD $RUBI $AT.ca $TRMR $FUEL
