Posted by AGORACOM-JC
at 9:00 PM on Tuesday, March 12th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V)
Video advertising is the future! Company’s A.I. makes 80,000
calculations / second, targeting 750 million users to deliver higher
prices and volume. Company announced combined trailing 12 month revenue
at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V
—————————
Persistence Market Research (PMR), in its report, projects the global programmatic advertising platform market to register a staggering expansion at 33.3% CAGR during the forecast period 2017 to 2025.
In 2016, the market was evaluated at US$ 1,926.4 Mn, and is further estimated to reach nearly US$ 30,000 Mn by 2025-end.
Surging Utilization of Mobile Advertising to Propel Growth
With growing market for mobile phones, wide utilization of mobile
advertising is witnessed, coupled with surging demand for more
sophisticated technology. Emergence of tools to monitor & measure
relevant data on mobile devices is influencing bright prospects for
programmatic mobile video. There has been a wide adoption of digital
technologies & devices for innovation in business processes and
revenue producing opportunities. In addition, several government and
international events have generated an incremental online advertising
spending, which in turn has influenced adoption of programmatic
advertisements. The aforementioned factors are expected to fuel growth
of the market during the forecast period. In addition, social media
marketers are running more effective campaigns through automated buying,
reaching precise audiences with highly relevant messages. This is
further estimated to propel market growth.
North America to be Largest Market for Programmatic Advertising Platform by 2025-End
North America is projected to be the largest market for programmatic
advertising platform, followed by Europe and Asia Pacific (APAC). Market
in this region will account for revenues worth US$ 1,683.30 Mn in 2017,
and is further estimated to surpass US$ 13,000 Mn by 2025-end. However,
Middle East & Africa (MEA) is anticipated to register fastest
growth in the global programmatic advertising platform market, followed
by Latin America.
Based on transaction mode, real-time bidding segment will remain
preferred in the market during the forecast period. This transaction
mode is expected to surpass US$ 16,000 Mn in revenues by 2025-end. In
contrast, private marketplace transaction mode is projected to exhibit
the fastest expansion at 46.7% CAGR through 2025. This segment is
further estimated to create an incremental opportunity of US$ 5,787.71
Mn between 2017 and 2025.
Mobile Video Ad Format to Register Highest CAGR in the Market through 2025
By ad format, revenues generated by mobile video is expected to reach
US$ 8.682.57 Mn by 2025, and is projected to register the highest CAGR
in the market, followed by mobile display. In terms of revenues, desktop
video will be the second largest ad format segment by 2025-end. On the
basis of enterprise size, although large enterprises are expected to
remain dominant over the market, SMBs are projected to register the
fastest growth through 2025. PMR’s report estimates large enterprises to
expand from US$ 2,190.55 Mn in 2017 to more than US$ 16,000 Mn by
2025-end. SMBS are estimated to exhibit a CAGR of over 40% during the
forecast period.
Key market players identified in PMR’s report include AppNexus Inc.,
AOL Inc. (Verizon Communications Inc.), Yahoo! Inc., DataXu Inc.,
Adroll.com, Google Inc. (Doubleclick), Adobe Systems Incorporated,
Rubicon Project Inc., Rocket Fuel Inc., MediaMath Inc., IPONWEB Holding
Limited (BidSwitch), Between Digital, Fluct, Adform, The Trade Desk,
Turn Inc., Beeswax, Connexity, Inc., Centro, Inc., RadiumOne, Inc.
Posted by AGORACOM-JC
at 9:25 PM on Sunday, March 10th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V)
Video advertising is the future! Company’s A.I. makes 80,000
calculations / second, targeting 750 million users to deliver higher
prices and volume. Company announced combined trailing 12 month revenue
at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V
—————————
Global Native Advertising Market Set to Be Worth over $400 Billion by 2025
Analysis of overall digital ad spend growth, combined with native advertising trends per market, globally, has revealed that native advertising spend is expected to increase by 372% from 2020 to 2025.
This represents an increase in the native advertising market from $85.83 Billion in 2020 to a total global value of $402 Billion by 2025.
ADYOULIKE, the leading in-feed Native Advertising technology, has released in-depth research forecasting the global growth of the native advertising market to 2025.
Analysis of overall digital ad spend growth, combined with native
advertising trends per market, globally, has revealed that native
advertising spend is expected to increase by 372% from 2020 to 2025.
This represents an increase in the native advertising market from $85.83 Billion in 2020 to a total global value of $402 Billion by 2025.
The US will continue to be the biggest native advertising market by 2025, up from $29.56 Billion in 2020, to $139.5 Billion by 2025. The market in Western Europe is predicted to grow to be worth $92.37 Billion by 2025, with the UK, Germany and France predicted to be the biggest native advertising markets. The UK market will be the largest native advertising market in Europe, estimated to grow from $5.81 Billion in 2020 to $27.42 Billion by 2025. Meanwhile Germany will increase from $4.43 Billion to $20.90Bn by 2025. France will increase from $2.03Bn in 2020 to an estimated global value of $9.58 Billion by 2025.
Central to the growth in advertising spend on native up to 2025 is
the proliferation of infeed native, often referred to as native display,
which will continue to be driven over the coming years by programmatic
native and wider use of outstream native video advertising formats.
This form of native advertising, with strong mobile, programmatic and
video distribution credentials is anticipated to continue to drive
native advertising growth in the years to come. According to eMarketer,
two-thirds of all programmatic ad dollars will go to mobile, not desktop
ads, by 2020. In addition, 83.6% of all digital video ad dollars in the
US, will move via automated channels in the next twelve months. These
major trends in digital advertising buying habits augur well for all
things native.
“We are entering a new phase in native advertising’s journey –
universal acceptance and global domination. Our research shows major
increases in native advertising spend in all continent’s globally. The
value of infeed native advertising formats is now undisputed.
Advertisers are increasingly recognising the value of the format and the
performance for most campaigns backs out, which is why native is
predicted to experience significant annual growth rates every year
globally up to 2025.
“Thanks to continued technical innovation, easily traded
programmatically, with video and display capabilities, the future is
strong for native ads in general. Native advertising will be the number
one digital advertising format of the 2020s. Our research and wider
market trends back this up. We are excited to share with the market our
findings.â€
Tags: adtech, Good life networks, stocks, tsx, tsx-v Posted in Good Life Networks | Comments Off on Good Life Networks $GOOD.ca – Global Native Advertising Market Set to Be Worth over $400 Billion by 2025 $TTD $RUBI $AT.ca $TRMR $FUEL
Posted by AGORACOM-JC
at 5:00 PM on Tuesday, March 5th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V)
Video advertising is the future! Company’s A.I. makes 80,000
calculations / second, targeting 750 million users to deliver higher
prices and volume. Company announced combined trailing 12 month revenue
at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V
—————————
Mobile accounted for almost 80 per cent of programmatic spend in China last year
Programmatic spending in China has surged over the past year, increasing by 48.6 per cent year-on-year to hit a total of $16.7bn (£11.9bn) in 2017, according to new figures from eMarketer.
Spending was driven by local internet giants like Baidu, Alibaba and
Tencent, who are expected to continue to dominate the programmatic ad
landscape. The so-called ‘BAT companies’ cast a large shadow over
digital publishing in the region, with most advertisers buying directly
through one of the BAT companies.
As a result, direct sales accounted for 63.5 per cent of programmatic
digital display ad spending last year, compared to just 36.5 per cent
through real-time bidding.
With many Chinese consumers considered mobile-first, digital
advertisers in the region have followed suit, with 79.9 per cent of
programmatic spend dedicated to mobile advertising, and mobile expected
to keep driving total programmatic growth.
Despite this rapid growth, programmatic’s share of overall display ad
spending in China lags behind the US and the UK, at 60 per cent,
compared to 78 per cent and 79 per cent respectively. This is largely
due to the limited options available to advertisers in China, compared
to the more competitive spread of publishers in the US and UK, which
enables more spending.
eMarketer’s forecast for the region predicts that growth will
continue to slow over the next few years but will remain healthy,
dropping to 36.6 per cent this year, and 29.8 per cent in 2019. By 2019,
programmatic is expected to account for 69 per cent of all digital
display ad spending, with spending of around $29.6bn.
Tags: adtech, good life netwrks, programatic, tsx Posted in Good Life Networks | Comments Off on Good Life Networks $GOOD.ca – Mobile accounted for almost 80 per cent of programmatic spend in China last year $TTD $RUBI $AT.ca $TRMR $FUEL
Posted by AGORACOM-JC
at 2:59 PM on Friday, February 15th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V)
Video advertising is the future! Company’s A.I. makes 80,000
calculations / second, targeting 750 million users to deliver higher
prices and volume. Company announced combined trailing 12 month revenue
at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V
—————————
6 ad trends you need to know
With colourful banner ads and video content competing for eyeballs, it can be easy for advertisers to forget about the power of audio.
But as we enter 2019, this programmatic opportunity is becoming harder to ignore.
With the holidays over, this is the time to reflect and fine-tune strategies for the year ahead. 2018 was a whirlwind of changes, and it continues to be a challenge differentiating your brand and maintaining trust in a world where everyone is vying for attention. The more you can stay ahead of the curve, the better equipped you will be to adapt to those changes as they occur. So what should advertisers and marketers start taking note of?
Ad Technology: Artificial Intelligence
Artificial intelligence (AI) is completely reshaping advertising as
we know it, and is now a standard part of an advertising company’s
repertoire. So how’s AI going to be different in 2019? For the past
couple of years, it has been widely considered a transformative
technology on the verge of disrupting every major industry; however, it
hasn’t yet been implemented broadly enough to unlock its true value.
That’s all going to change. AI is expected to be widely adopted
across the digital ad landscape in 2019, from being the basis for
cutting-edge AI-based ad targeting solutions, to building personalized
consumer experiences on a daily basis. Advertisers are even using AI in
the production process: a recent survey found that almost two-thirds of
enterprise marketers expect to use AI in their content marketing
strategy this year, mostly to better understand their customers, drive
productive and create personalized message
Sound of success
With colourful banner ads and video content competing for eyeballs,
it can be easy for advertisers to forget about the power of audio. But
as we enter 2019, this programmatic opportunity is becoming harder to
ignore. In fact, audio takes up the largest proportion of mobile phone
usage, with the average consumer listening for 52 minutes every day.
Driven by growing mobile device ownership – and compounded by the rise
in streaming radio, podcasts, audiobooks and voice assistants – digital
audio is here to stay.
Spotify was an early-mover in offering programmatic audio, and other
streaming services are following suit. Growing adoption rates among
voice-activated smart home speakers and subscription services lend
further momentum to this trend, and as these technologies evolve, so do
the opportunities for brands to connect with audiences in new and
exciting ways.
This year, digital audio is expected to reach marketplace maturity as
an ad medium. If advertisers want to tap into today’s key trends and
reach audiences more effectively, they need to consider programmatic
audio as part of any well-rounded campaign.
The explosive growth of eCommerce
According to an eMarketer study, the ecommerce sector is estimated to
experience double-digit growth until 2021, with sales expected to
exceed $4 trillion by 2010. Few industries can boast such an illustrious
future, and businesses need to initiate innovative changes to take
advantage of the ecommerce boom, or risk falling behind.
In particular, expanding middle class populations, extensive mobile
and internet penetration as well as improving logistics and
infrastructure in the Asia-Pacific has led to it becoming the world’s
largest retail ecommerce market, with sales expected to reach $2.725
trillion by 2020.
A surge in video content, personalized ads, advanced filtering and
immersive digital experiences are just a few of the changes in ecommerce
that will affect the advertising industry over the next few years. The
potential here is massive, and if implemented correctly, can completely
change how users interact with advertisements altogether.
Everything is now on-the-go (OTG)
Less than 50 years ago, mobile phones didn’t exist. But today, it’s
near impossible to imagine life without one. In fact, an estimated 84%
of people can’t go a single day without their phones! We use them on a
daily basis for communicating, navigating and even shopping, dubbed
mCommerce.
The Asia Pacific region is leading the drive for mCommerce, with
India, Thailand and Indonesia having the highest mobile wallet adoption
rates. Mobile payments in China alone dwarfed those in the U.S. by more
than 25,000% over a recent 10-month period, with USD 12.8 trillion
changing hands in China compared to only USD 49.3 billion in the U.S.
The rate of adoption across sectors such as retail, financial and
on-demand services –from food delivery to ride sharing – has played a
crucial role in this rapid growth.
Before, it was mobile phones that drove more online screen time. But
now the human behaviour of doing everything while on the go is driving
mobile phones sales.
Less ads, more storytelling
A 2015 report by Nielsen found that respondents trusted
recommendations from people they know the most. This was followed by
branded websites, editorial content, such as newspaper articles, and
consumer opinions posted online. By comparison, obvious advertisements
trailed behind in the list of advertising format that people trusted.
As part of an effort to increase trust and authenticity, brands are
starting to work with micro-influencers as opposed to social media
personalities with larger followings. Micro-influencers appear more
relatable, engaging and reliable to their audience, and tends to be more
knowledgeable or have followers more suited to a brand’s particular
niche.
In addition, content has to be relevant. It might sound like common
sense but it’s easy for brands to forget that the story they tell won’t
be hugely exciting for everyone. Our experience has shown that brands
needs to be smart with their storytelling or risk getting lost amongst
the clutter.
With this in mind, advertisers are adapting by creating content that
consumers enjoy. Short, 6-second video ads and longer interactive ads
that can’t be skipped tend to have higher rates of interaction from
consumers. A new type of ad has also emerged in China to play during
breaks of online TV dramas. These ads utilize the TV shows’ original
content and narrative arcs, and feature the same actors in their
on-screen costumes, piquing the audience’s interest by making the ad
almost indistinguishable from the original content. This type of
advertising was projected to surpass 2 billion yuan (US$311 million) in
sales revenue this year alone, and we predict this figure will only
continue to grow over the next year.
The establishment of the outcome media economy
A recent report looking into digital marketers’ top media investment
priorities for the next 12-24 months found that 86% of respondents
around the world expect to increase their investment in outcome-driven
media over this period. The term ‘outcome-driven media’ refers to
planning and optimizing campaigns against KPIs – often tailor-made for
an advertiser or campaign – that are much more closely aligned to the
marketer’s ultimate marketing and business goals.
While results showed some variation across regions, industries, and level of digital media investment, there is a clear trend that marketers across the globe are united in their desire to continuously improve and the way that they measure the value of their efforts.
Anyone tasked with growing a brand’s exposure needs to be able to
confidently address growing media complexity and understand the impact
of campaigns on business results. So it’s no surprise that marketers in
our day and age hunger for new ways to measure their efforts and
demonstrate the real effect their media placements have on their
company’s bottom line.
In conclusion
As with any industry, advertising isn’t perfect, and it will never
be. But the future of advertising is bright. As advertisers become more
familiar with the full potential of AI and mobile, they will deliver
more personalized experiences to consumers, as well as improved results
and more sophisticated insights to clients. And as advertisers start to
tap into greater creativity, brands will find it easier to draw genuine
interest and build closer connections with consumers.
These are my top trends to look out for as you think about your
advertising or marketing strategy for the upcoming year. While there’s
no magic formula to building the perfect advertising strategy, paying
attention to these six areas will help you stay ahead of the pack.
Posted by AGORACOM-JC
at 4:57 PM on Wednesday, February 13th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V)
Video advertising is the future! Company’s A.I. makes 80,000
calculations / second, targeting 750 million users to deliver higher
prices and volume. Company announced combined trailing 12 month revenue
at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V
—————————
Top 10 Tech Trends in Digital Marketing in 2019
Going shopping is always exciting, especially when somebody else is paying. But in every other occasion your cost should be reasonably calculated, and each saving will be highly appreciated.
Therefore, act like a pro with programmatic advertising, which will make your campaigns more cost-effective.
Published February 7th, 2019 – 08:56 GMT via SyndiGate.info
Artificial intelligence (AI) and chatbots rank among the top
10 trends in digital marketing this year, said an industry expert,
noting that the trends will help one be ready for challenges awaiting
one’s business in 2019.
1. Artificial Intelligence
With everybody talking about AI, don’t be afraid AI will take over
the world. But for sure it may have significant impact on your business
sooner or later. Mechanisms will be helpful in analyzing your consumers’
behaviour and their search patterns. Making the most out of it,
utilizing data from social media platforms and blog posts, you’ll be
able to track customer journey and understand how your users and are
looking for desired products and services. All this may lead
straightforward to better understanding of your customers (by 30 per
cent) and more effective performance of your content (15 per cent).
2. Chatbots
This AI-based technology can be considered as your virtual concierge,
instantly communicating with your users and assisting in completing
their goals with immediate answers, messaging in real-time, 24/7 chat.
As research shows 90 per cent of their answers are correct, their
quality and detailed approach are highly appreciated. Allowing for
multi-channel consistency and knowledge centralization, they are getting
more and more appreciated, especially in the Gulf region, where not
everybody can understand your Call Center employees. No wonder they are
becoming so popular. With 1.4 billion people interacting with chatbots
worldwide, 80 per cent of savvy businesses are already using or plan to
use chatbots by 2020. And by 2022, chatbots will help businesses save
over $8 billion per annum, especially in the banking and healthcare
industries. Adding up to it the fact, that companies using such solution
are perceived as innovative, it’s a simple must have of the season.
3. Programmatic Advertising
Going shopping is always exciting, especially when somebody else is
paying. But in every other occasion your cost should be reasonably
calculated, and each saving will be highly appreciated. Therefore, act
like a pro with programmatic advertising, which will make your campaigns
more cost-effective. An automated bidding on advertising inventory in
real time is a perfect opportunity to show an ad to a specific customer
and in desired context. Nowadays 84 per cent of brands and marketing
agencies buy display advertisement in such manner and almost two thirds
do the same for their mobile campaigns. With reduced budgets and
impressions wastage decreased by 30 per cent, it ensures operational
efficiency as well, both from buyers’ and sellers’ perspective. No
wonder, with increased targeting effectiveness up to 85 per cent
indicated by ad agencies, programmatic marketing will be the best
supporter in planning your marketing budget for 2019.
4. Voice search
Consumers appreciate now everything that makes their life easier,
faster, hassle-free and enables data to be accessed on the go. Voice
search is not about recalling the spirit of Christmas (with Kevin home
alone campaign by Google) or showcasing amazing capacity of Google
Duplex, presented by Sundar Pichai, booking a hairdresser appointment.
It is about ease of making hands-free call, asking for directions,
playing favourite song or checking for movie timings. Consumers consider
it as quicker and easier, than going to a website or using app, while
driving car making or simple “more fun†than other search methods. Worth
considering is fact, that voice recognition devices really do matter in
paid search and SEO. In US itself huge increase of solution adopters of
voice enabled assistant devices is visible. Trending with 48 per cent
annual growth increase in US, voice shopping will rise there to $40
billion per year in the next four years, as consumers warm up to making
offscreen purchases. Have in mind, that 50 per cent of all searches will
be voice searches by the year 2020. On the top of it – use of voice
search can have few more advantages for your company – from improving
your brand image, through being recommended by digital assistants and
increasing your local relevance, up to reducing negative signals from
your website, like bounce rate.
With three available technologies: AR (Augmented Reality, enhancing
physical objects with digital content), VR (Virtual Reality – completely
simulated virtual 3D environment) and MR (Mixed Reality – combining the
two by creating VR environment in which physically existing objects
take part) are estimated to grow into a $95 billion market by 2025. The
strongest demand for technology comes from creative economy industries:
gaming, live events, video entertainment and retail, but wider
applications in healthcare, education, the military and real estate are
predicted over time. With very positive adoption rate (96 per cent in
UK!) are very likely to become the third solid way in which people
choose to shop. So-called Vcommerce (Virtual Commerce) will add value as
supportive technology, defining true omnichannel experience. Seems like
this solution is going to bring the trust gap of potential online
shoppers – allowing almost to touch and feel products and subsequently
build trust with the retailer. Therefore, apart from immersive
experience of VR, supporting positive interaction with the brand and
used for advertising purpose, research today opportunity of practical
applications like virtual changing room (how useful for clothes,
glasses, watches, right?) or digital assistants (make up, furniture
fitting). Yes – future is here, now and you should not definitely miss
it.
6. Content marketing & Personalization
Seth Godin said that nowadays marketing is not about tuff that you
make, but about the stories you tell. Indeed, we don’t buy anymore
simple good or service, but go for brand promise and overall experience
assured by storytelling. With words of Jay Baer – content is a fire;
social media is gasoline. Therefore, content understood from perspective
of superb copywriting, supported with great pictures, create only a
basis for a tasty meal. The latter is going to be seasoned with proper
spices: tailored-made offers supported with customized message. All
combined with personalized emails, remarketing and improving techniques
in measuring content effectiveness, will keep content marketing relevant
and moving forward, triggering purchase motivations into desired
action.
7. Video & video live
Talking about content, another valid point needs to be taken into
consideration – video (especially YouTube) as an essential for your
company and Live Video as another important thing and “must have†of the
season. It doesn’t mean Facebook videos are out of the picture. Just
the opposite. Consider there your presence with live broadcast along
with Instagram (especially if your target audience are youngsters in the
Middle East) or LinkedIn. Video, unlike standard display ad, allows you
to interact more with your audience – with importance of storytelling,
creating tension, involving more senses. If you still are not fully
convinced, let these numbers speak for you: 70 per cent of consumers say
that they have shared a brand’s video and 52 per cent of consumers
admitted, that watching product videos makes them more confident in
online purchase decisions. But video is not for B2C only! 72 per cent of
businesses claim video has improved their conversion rate, 65 per cent
of executives visit the marketer’s website and 39 per cent call a vendor
after viewing a video. I guess these numbers show the importance of
incorporating video into your digital marketing strategy in 2019, right?
8. Micro-moments
With modern customers’ attention span of a goldfish (3 seconds only!)
are you often racking your brain for a catchy content, that will
literally nail them down? It is time to shift your approach and instead
of chasing them, simply do your job well and be ready for micro-moments.
This concept, discovered by Google, is nowadays gaining importance.
Each micro-moment is an intent-rich moment, when a person turns to a
device to act on a need, driven by purchase, activity, location or
knowledge lack. These four game-changing moments really matter for your
business and the simple three things you need to do is to be there, be
useful and be accountable. How it works? Imagine – she saw beautiful
orange heels; he needs to repair a device; finding cooking too
challenging they decide to go out; kids are doing their homework and
need some guidance. Sounds familiar? To help all of them, simply in your
digital footprint provide seamless experience relevant to consumer’s’
needs of the moment, anticipate these moments and create relevant
insights across all channels. You may be surprised how often people may
need your services, products or guidance, asking simple “how to†or
expressing “I wish “ as their desire. Remember, early bird catches the
worm!
9. Zero-party data economy
2018 could be named after “year of trust lackâ€. Unfortunately, after
Cambridge Analytica scandal and Mark Zuckerberg called for hearing,
introduction of GDPR (General Data Protection Regulation) became another
important threshold, starting new age of privacy. With marketers crying
and weaning themselves off third-party data sets, a new day is dawning,
with the shift to zero-party data. It is all the information
intentionally shared by customer and never inferred. You can consider as
such for example customers’ purchase intentions, filled preferences
profiles, simply driven by willingness of improved personalization for
products and services. Seems like this year will be marked with chase
for privacy demand, supported at the same time with multiple requests to
enable zero-party data driven offers.
10. Cyber threats and data privacy management
We’ve already touch the base with GDPR regulation, necessitate
unambiguous consent for data collection and compelling companies to
erase individual data on request, with the threat of a fine of up to 4
per cent of their global annual turnover for breaches. No more cookies,
data verification, database gathering and sending emails, unless
permitted. You think you can sleep safe, as it only concerns EU? Not
really. If you are UAE based company operating in Europe, having
European customers, or simply advertising online to Europeans, you need
to. But this shift means much more. Consumers are more aware of their
rights, and it is always better to prevent, than cure. On the top of
that one, you need to have in mind two trends. First is social media
oversharing, second – too much rush, while working on digital
transformation. Both may lead to data breach and negative consequences
for your brand, therefore sensitizing your customers and working on
enhanced awareness is advised.
Forrest Gump said “life is like a
box of chocolate. You never know, what you’re gonna get.†According to
it, you may not predict the future, but for sure these trends will help
you to be ready for challenges awaiting your business in 2019.
Posted by AGORACOM-JC
at 12:16 PM on Wednesday, January 30th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced combined trailing 12 month revenue at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V
—————————
2018 recap: What drove the programmatic advertising journey?
Programmatic ad spending is rising firmly, with $70bn spent in 2018 alone.Â
Last 12 months saw the emergence of new trends and major transparency initiatives driving the market.
GDPR has been the most prominent digital privacy & security law
around the globe last year. It initiated a major change in data privacy
and created a significant impact on mobile app usage & development
process. The fundamental question that GDPR asks is – what information
publishers and advertisers are requesting from their customers,
re-assess what they do with that information and how that information is
stored. There has been also concern regarding usage of users’ data
without their permission. This can improve the overall experience of
users when they visit any app/website if they understand what is going
on in the background and how their personal data is being utilized. But
has GDPR made the impact it was expected to? Executives from companies
like Mozilla and MacDonald feel that GDPR has been a bit of a mixed bag.
There haven’t been big fines levied yet. But it is expected that if
2018 is the year of implementation, 2019 will be the year of
enforcement.
In-App Ads.txt
Transparency had been and will be the key focus in programmatic
advertising. With more and more users moving towards in-app content
consumption, the industry has been demanding a transparent framework.
The IAB Tech Lab released app-ads.txt specification in
beta, the app guidance that can increase the pool of authorized digital
advertising inventory while reducing fraud. App-ads.txt is an extension
of the original ads.txt standard which was only available for web
inventory. App-ads.txt works in a similar way but relies on the app
store’s web-page of a given app to find the legitimate publisher’s
website/domain. There’s a clear monetary benefit for app owners to adopt
App-ads.txt with the same enthusiasm as their web counterparts. When
app publishers post an Ads.txt file they usually see an uptick in
revenue, because bad actors can no longer easily spoof their inventory.
Artificial Intelligence
Artificial intelligence made its way into the digital advertising
world. Ad tech is increasing the use of AI and machine learning to
determine which impressions have the highest winning probability, thus
reducing the infrastructure cost and improving the overall auction
process. AI also promises to unlock new understanding of users’
behavior. It opens the possibility to reach audiences by creating
powerful semantic targeting, providing a wealth of contextual data that
examines not just what a publisher is writing about, but why. This
helps marketers do the heavy lifting as they see fewer wasted
impressions with ads that are more targeted and focused, leading to
better campaign results.
Blockchain
Transparency concerns gave birth to an incredible technology
–‘Blockchain’ – in digital advertising. Blockchain promises to optimize
the media spend. With the implementation of the blockchain, it is
estimated that the likelihood and ability to commit ad fraud would most
likely lower, making the potential savings in ad dollars a huge benefit
for both advertisers and publishers. When it comes to advertisers,
blockchain technology could be used when ad platforms run ads and payout
DSPs, exchanges and publishers. Since blockchain’s underlying
technology makes it too difficult to hack, advertisers could have a
process that is not only more secure for paying out publishers of their
ads, but also could make fraudulent traffic less likely.
As we step into 2019, Programmatic advertising brings a set of
challenges as well as opens door to a flurry of opportunities for
agencies, publishers and ad tech providers. Hence all stakeholders in
this ecosystem need to navigate together in order to create a truly
successful habitat for programmatic advertising to grow faster.About the Author
Abhay
loves to explore and work on latest technologies, building and
designing cutting edge ad tech solutions. He has good knowledge and
experience of IAB standards like OpenRTB protocol, VAST, VAPAID and
MRAID. Rewrote and redesigned Chocolate exchange in GO Lang, achieved
better performance and cost-effectiveness.
Posted by AGORACOM-JC
at 9:38 AM on Tuesday, January 29th, 2019
Trailing twelve months (TTM) consolidated proforma revenue for GLN, 495 Communications and ImpressionX was $40.2M,
EBITDA of $7.9M and a Net Income of just over $3M based on management prepared financial statements (October 1st, 2017 to September 30th, 2018).
VANCOUVER, Jan. 29, 2019 - Good Life Networks Inc. (“GLN“, or the “Company“) (TSXV: GOOD) (FSE: 4G5), a programmatic advertising technology company, today announced an update to its recent acquisition of 495 Communications and ImpressionX.
GLN has completed the operational integration of the ImpressionX
business into GLN operations, and expects the completion of 495
Communications integration into GLN operations by the third week of
February.
Trailing twelve months (TTM) consolidated proforma revenue for GLN, 495 Communications and ImpressionX was $40.2M, with EBITDA of $7.9M and a Net Income of just over $3M based on management prepared financial statements (October 1st, 2017 to September 30th, 2018).
“495 Communications and ImpressionX are an exceptional continuation
of our acquisition strategy and represent a key executional objective
for FY2018. These two acquisitions bring GLN strong revenue and exciting
relationships with marquee publishers and brands that will help us
achieve our current and future growth targets,” stated GLN CEO Jesse
Dylan.
CEO Jesse Dylan will be a guest speaker today at 1:50pm
(Paradigm stage) during the Cantech Investment Conference taking place
at the Metro Toronto Convention center. We would like to invite everyone
attending the convention today and tomorrow to visit our team at the
GLN booth (#520).
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this
release.
The GLN Story GLN’s technology is the engine that
sits between advertisers and publishers. The GLN Platform is built for
cross device video advertising: Mobile, In-App, Desktop and CTV
(Connected Television). The Programmatic Video Marketing Platform is
powered by GLN’s Patent Pending proprietary machine learning technology
that targets and connects digital advertisers with consumers three times
faster than industry standards, with among the lowest fraud rates of
similar venders without collecting PII (Personal Identifiable
Information). Advertisers make more money by reaching their target
audience more effectively. GLN makes money by retaining a percentage of
the advertiser’s fee.
GLN is headquartered in Vancouver, Canada with offices in Newport Beach and Santa Monica California, New York
and UK and trades on the TSX Venture Exchange under the stock symbol
“GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5.
Addressable Market: Programmatic trading of digital ads continues to
rise with 65% of all ad expenditure in 2019 being traded
programmatically. Advertisers are projected to spend $84 billion programmatically this year, up from $70 billion in 2018. By 2020 the programmatic ad spend is expected to reach $100 billion according to Zenith Media’s latest Programmatic Marketing Forecasts.
Forward Looking Statements: Forward-looking
statements relate to future events or future performance and reflect the
expectations or beliefs regarding future events of management of GLN.
This information and these statements, referred to herein as
“forwardâ€looking statements”, are not historical facts, are made as of
the date of this news release and include without limitation, statements
regarding discussions of future plans, estimates and forecasts and
statements as to management’s expectations and intentions with respect
to the performance of the company. These statements generally can be
identified by use of forward-looking words such as “may”, “will”,
“expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue”
or the negative thereof or similar variations. These forwardâ€looking
statements involve numerous risks and uncertainties and actual results
might differ materially from results suggested in any forward-looking
statements. Important factors that may cause actual results to vary
include without limitation, risks relating to the digital advertising
industry and general economic conditions, success of acquisitions and
any growth strategies implemented by the company. In making the
forwardâ€looking statements in this news release, the Company has applied
several material assumptions, including without limitation that any
acquisitions and corporate directives and initiatives will be
successfully completed in the time expected by management and produce
the desired results, generate the anticipated revenue and expand GLN’s
global reach per management’s expectations. GLN does not assume any
obligation to update the forward-looking statements, or to update the
reasons why actual results could differ from those reflected in the
forward looking-statements, other than as required by applicable
securities laws. Additional information identifying risks and
uncertainties is contained in GLN’s filings with the Canadian securities
regulators, which filings are available at www.sedar.com.
[email protected]; CEO Jesse Dylan, 604 265 7511Copyright CNW Group 2019
Tags: adtech, stocks, tsx Posted in Featured, Good Life Networks | Comments Off on Good Life Networks Inc. $GOOD.ca Announces Combined Trailing 12 Month Revenue at just over $40 Million $TTD $RUBI $AT.ca $TRMR $FUEL
Posted by AGORACOM-JC
at 11:32 AM on Monday, January 21st, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V)
Video advertising is the future! Company’s A.I. makes 80,000
calculations / second, targeting 750 million users to deliver higher
prices and volume. Revenue was $10,000,650 for the nine months ended
September 30th, 2018, a 142% increase from $4,133,231 reported for the
six months ended September 30th, 2017. Click here for more information.
GOOD: TSX-V
—————————
Top 5 Trends Ad Intelligence to Look Forward in 2019
Programmatic Advertising Trend:
Is 2019 the year that could change the face of digital advertising?
YES!! If we believe eMarketers, programmatic trading makes up 80 per
cent of all digital display advertising and it has been predicted to
increase to up to 95 per cent by 2020. It has and continues to,
completely transformed the digital display advertising space with
continuous inventions in advanced technology, which projected to
represent over â…”rd of all digital ad spend worldwide in 2019.Throughout
2018, few trends such as blockchain, influence marketing, native
advertising, and user-generated content trends were as widely talked
about – and lift up – as ML and AI. In the realm of Ad Intelligence
growth, we expect that to continue to be the case throughout 2019.
Sumit Ghosh, Contributor Opinions expressed by Entrepreneur contributors are their own.
You’re reading Entrepreneur India, an international franchise of Entrepreneur Media.
In terms of improving the overall effectiveness of targeted
advertising, artificial intelligence (AI) and machine learning (ML)
holds a lot of promise. Earlier this year, we have already seen the
effectiveness and popularity of machine learning systems and AI-based
chatbots and how social media giants like Facebook, Instagram uses
Intelligence algorithm to improve the results of ad campaigns. But
what’s next? How can Intelligence further boost the success for business
in 2019? We believe, it’ll become even bigger trends with mobile in-app
advertiser campaigns in 2019.
In 2019, here are 5 trends Ad Intelligence, which will help maximize lift and improve ad performance across the sector.
Mobile In-App ad Creative Trend:
What can advertisers do to make sure their Ad spends return real values? Is there a better way?
In 2019, AI and ML can go a long way to make in-app ad creatives
better for any targeted audience. By applying extensive historical
performance data and advanced computer vision algorithms brands can
determine more precise ad creatives that worked well in the past and
predicts what kinds of creatives will perform better in near future.
It can also help brands to get a better sense of how their target
audience reacts to different Ad-creatives under different scenarios. As
an example, it’s possible that advertisements that feature celebrities
perform better or particular fonts, colours, and imagery can boost the
overall ad campaign results.
In addition, using Artificial Intelligence (AI) and Machine Language
(ML) algorithms in conjunction with location data can help brands
improve the creativeness and effectiveness of local campaigns.
In accordance with eMarketers, brands and their marketing partners
are expected to spend more than $77 billion in the U.S. alone in 2019.
However, ensuring potential benefits of using advanced AI and ML
application in advertising can be sure to provide better creative
results which are optimized for success and deploy quality results for
the business.
Ad-Supported OTT Trend:
Over the past couple of months, the business of digital advertising
has been changed. Marketers are trying to increase the mobile audience
of their content, lift their monetization game and better leverage the
opportunity that newest trend brings.
In 2019, we expect brands and advertising partners could see that
critical mass of viewers will watch Ad Supported OTT (Over The Top)
video. And Brands that don’t participate in Ad supported OTT will surely
miss out the unforeseen heights of viewers for their Ad campaigns.
As per the reports, 73per cent of viewers who regularly streamed
videos have more focus to watch ad-supported OTT, and out of them, 45per
cent of viewers watched Ad supported OTT the most. Over the 52per cent
of OTT, viewers are cord shavers or cord cutters. In continuation, why
ad-supported OTT viewers cut or shave the cord, 38per cent better
content on streaming services,42per cent cite “flexibility/convenienceâ€
and 77per cent point to cost.
Here a Few Key Potential Benefits offered by Ad Supported OTT to the Brands and Their Advertising Partners –
Improved ability to reach a large and distinct audience across
geographies and ages who have been a struggle to reach via traditional
routes like radio or television advertising.
Increased number of audience to follow social media influencers with Ad supported OTT.
The largest amount of viewers are 18 to 34 age groups with incomes exceeding $75,000 a year.
A key opportunity to monetize valuable insight into the audience, such as viewing habits and behaviours.
Another key opportunity for brands and their advertising partners is
combining influencer marketing with OTT video ad campaigns as ASV OTT
viewers are more likely to follow digital media influencers.
Viewers on Ad supported OTT complete 98per cent of ads, this is 12per
cent higher than ad completion on smartphones and 14per cent higher
than ad completion on the desktop.
Mobile Data Monetization Trend:
In 2019, all possible business models will hinge on the increasing
revenue opportunity given by all data types, especially the case in
advertising, with brands. And if they don’t take a smarter approach to
data management and data usage, then Ad campaigns will be going to fall
flat in 2019. Considering a lot of business can reduce cost and grow
revenue if companies monetize their data and use in day-to-day
operations.
Why Mobile Data Monetization Trend is Prevalent in Marketing and Advertising?
Monetizing the data to greater degrees in prevalent for every
possible business venture today, but YES, it’s especially prevalent in
marketing and advertising.
In near time, brands gain insights on where the targeted audiences
are located, density and flow of targeted audiences, how they spend
their time, what they’re interested in, click-stream insights about ad
campaigns. These insights can be used to direct activities as varied as
customer segmentation, pricing optimization, demand and churn
prediction, cost management and, retention marketing — and they can also
command even bigger margins when sold externally.
Digital Advertising Transparency Trend:
Over the last few years, programmatic advertising has seen much
growth, but there are few issues which have been lying dormant for years
now. One of the biggest issues is in regards to Digital Advertising
Transparency. In 2019, we expect they will be put into bed.
In 2019, we expect everyone in the digital advertising ecosystem to
focus more on accountability, digital advertising transparency and
openness throughout the entire blockchain. So what could be the
solutions that can solve these issues in this arena?
First of all, advanced technologies designed to increase transparency
will come in the front. The recent introduction of Ads.txt for mobile
in-app environments and the Open Measurement SDK are only a glimpse of a
larger problem here. It would not be surprising to see ad tech-focused
blockchain app – which have been long on hype, however short on results
so far – really make genuine progress in 2019.
Moreover, media supply chain partnerships will keep on driving these
activities forward. While these sorts of transparency-focused
arrangements were beginning to make genuine progress in 2018, siloed
approaches and walled gardens still governed the roost in 2018. In 2019,
expect cross-organizational transparency and openness to be the
standard.
Furthermore, last yet surely not least, all digital advertisers will
progressively put their money where their mouth is as far as
prioritizing trust and transparency. For a really long time, the
industry has paid lip service to these issues while still enabling
issues to go crazy. That will end in the new year.
Do you think the biggest issues cited by brand and their advertisers
throughout both 2017 and 2018 will be put into a bed in 2019 or they
will still pay lip service?
Programmatic Advertising Trend:
Is 2019 the year that could change the face of digital advertising?
YES!! If we believe eMarketers, programmatic trading makes up 80 per
cent of all digital display advertising and it has been predicted to
increase to up to 95 per cent by 2020. It has and continues to,
completely transformed the digital display advertising space with
continuous inventions in advanced technology, which projected to
represent over â…”rd of all digital ad spend worldwide in 2019.Throughout
2018, few trends such as blockchain, influence marketing, native
advertising, and user-generated content trends were as widely talked
about – and lift up – as ML and AI. In the realm of Ad Intelligence
growth, we expect that to continue to be the case throughout 2019.
Tags: adtech, programmatic advertising, tsx Posted in Good Life Networks | Comments Off on Good Life Networks $GOOD.ca – Top 5 Trends Ad Intelligence to Look Forward in 2019 $TTD $RUBI $AT.ca $TRMR $FUEL
Posted by AGORACOM-JC
at 11:02 AM on Friday, January 11th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V)
Video advertising is the future! Company’s A.I. makes 80,000
calculations / second, targeting 750 million users to deliver higher
prices and volume. Revenue was $10,000,650 for the nine months ended
September 30th, 2018, a 142% increase from $4,133,231 reported for the
six months ended September 30th, 2017. Click here for more information.
GOOD: TSX-V
————————————–
2018 was a big year in the advertising tech and marketing tech arenas, filled with blockbuster acquisitions and rising new technologies, such as programmatic mobile buying which became mainstream.
So, what will be the big industry-defining trends in 2019? What trends will continue and what will drop off in the new year?
2018 was a big year in the advertising tech and marketing tech
arenas, filled with blockbuster acquisitions and rising new
technologies, such as programmatic mobile buying which became
mainstream.
So, what will be the big industry-defining trends in 2019? What trends will continue and what will drop off in the new year?
Here are my top predictions for 2019:
OTT/connected TV will come into its own
Over-the-top television (OTT) and video streaming units (think Roku
and Chromecast, for starters), along with connected TV apps such as
Netflix, Amazon and Hulu have dramatically reshaped the television and
video landscape. Once upon a time, software was eating the world. Now, it’s video’s turn.
Despite the incredible growth so far of OTT and connected TV, this is only the beginning. In 2019, expect both video outlets to be even more pervasive.
So, what does this mean for advertisers and marketers? Certainly,
paid channels such as Netflix, HBO Now, etc. will continue to do well,
but the majority of consumers are not willing to pay for more than two
outlets/channels at a time. As such, I predict that both advertisers and
OTT app publishers will invest further in seamless, effective
advertising options in the next year.
“Ad-supported OTT will prove to be a strong contender for television
advertising dollars as more and more viewers shift away from traditional
television,†says Kedar Gavane, Vice President at Comscore. “Today, OTT
delivers the best of TV with the capability to precisely target viewers
down to the zip code level, and use factors like demographics,
lifestyle and interests. More advanced analytics tools are enabling
advertisers to target the right audience, buy the highest quality
inventory and measure OTT campaign results more effectively.â€
There will be greater accountability in advertising and adtech
In Gartner’s “2018 Hype Cycle for Digital Marketing and Advertising”,
we see mobile marketing analytics, ad verification and multitouch
attribution as past the peak of inflated expectations and nearing the
trough of disillusionment. Why is that?
To me, this all points to how everyone in the adtech space is looking
for greater accountability, transparency and insights in regard to
their spending and actions. According to Yory Wurmser, eMarketer’s principal retail analyst, this will be one of the biggest issues marketers must face head-on in 2019.
This is also why more brands will bring their efforts in-house in
2019, along with a greater focus more on cross-device and multitouch
attribution. It also helps to explain why adtech that increases reach
and revenue alongside transparency, like programmatic ad buying and
unified ad auctions, will be increasingly prevalent in the new year too.
“The biggest issue in mobile marketing today is trust. As more and
more companies enter the fray, with varying levels of technology and
frankly, legitimacy, it becomes increasingly difficult for buyers to
ascertain what is real and what isn’t,†says Mike Brooks, SVP of Revenue
at WeatherBug. “That said, as more and more advanced types of fraud are
being uncovered and taught to even the most basic buyers, the
advertisers in the mobile space are going to optimize their spends
toward partners they can trust to not perpetrate these schemes. I think
this is finally the year where advertisers start talking with their
money and moving it to people they trust and business models they
understand.â€
5G will lead to unforeseen advances
For both adtech and martech specifically, and really for the world at
large, 5G has the potential to be immensely disruptive. Autonomous
vehicles and drones could be the tip of the iceberg as far as potential
applications are concerned. Its effects on society could defy
imagination!
Think for a moment, about all the changes that came about as a result
of 4G and LTE. Without it, there’s no Uber, no WeChat and no Facebook
— at least, not in the way we consume them now. Truthfully, the entire
app economy may not have taken off if we were all still relying on 3G.
I believe a similar shift will occur with a wider 5G rollout.
Everyone — including advertisers and marketers — should prepare now
for our upcoming digital out-of-home lives.
Tech will increasingly work the way we do, not the other way around
Perhaps the most revolutionary feature of the iPhone was its
touchscreen display. Simply by poking and tapping the screen, we can now
do just about everything. It’s so easy and intuitive to use, even for
the less technologically savvy.
Unlike laptops and desktops, mobile devices cater to how we work
naturally, as opposed to typing or using a mouse. Going into 2019, and
beyond, expect more technology to cater to and center around how humans
naturally interact with the world.
Voice is a prime example of this. Why type something out when you can
speak it in less time? Voice communication is far more natural to us,
and technology is really beginning to catch up. The same concept applies
to computer vision and visual search, which Yory Wurmser thinks will
really take off in 2019.
This is also why I think VR has a way to go. The headsets are currently too clunky and not as seamless as they need to be.
So, what does all this mean for adtech and martech specifically? One
of the main reasons why we’ve seen so much consolidation in our space
over the past few years is because companies realize they need greater
resources and long-term support in order to fully develop these kinds of
future-focused endeavors.
Data will become an even more valuable asset to marketers
Data may have been the new oil
since 2017, but that doesn’t mean advertisers and marketers have yet to
fully grasp its true value. Expect that to change though in 2019, as
data-led initiatives become the norm.
Gartner thinks
Data-Driven Marketing is five to 10 years away, but I predict it will
arrive in force sooner than that. Laws such as GDPR in the EU and the
California Consumer Privacy Act that took effect in 2018 show that
governments are valuing advertising and marketing data just as much.
This will especially be true in the realm of artificial intelligence
and machine learning. Through AI, brands will be able to better find the
right audiences and offer them more effective ads, among many other use
cases. Marketing will be propelled forward by AI in 2019.
Will I Be Proven Right?
Of course, with any prediction, there’s always a chance I will be
wrong. However, regardless of what actually occurs in 2019, it’s safe to
say that disruptive change is afoot for the adtech and the martech
space. Exactly how much and in what ways, only time will tell.
Abhay Singhal is the co-founder and President of Advertising Cloud at InMobi.
Of course, there are a few reasons why brands are willing to bet on
programmatic AdTech despite the GDPR scare. Let’s look at 5 ways
programmatic advertising will evolve in 2019.
2019 will be the year where all disarray surrounding GDPR will be
clear. As publishers and advertisers gain more understanding of the law,
their activities will be in accordance with the regulation.
BlAdTech (Blockchain+AdTech)
is based on the principle of decentralization, and it aims to solve the
most common issues faced by advertisers and publishers. Blockchain
products have been able to tackle ad fraud by removing domain spoofing,
verifying the legitimacy of publishers and allowing transactions using
cryptocurrencies.
Another way ad fraud can be curtailed is by preventing unauthorized reselling of ad inventory. Publishers can now host ads.txt —
an Interactive Advertising Bureau-approved file on their servers that
lists all the companies allowed to sell the publisher’s inventory.
Amanda Martin, Director Enterprise Partnerships, at Goodway Group spoke to MTA on this subject:
“The maturing of programmatic AdTech will continue and most
likely intensify in 2019 with both the sell side and buy side raising
expectations and directly influencing the AdTech ecosystem. Programmatic
AdTech is going through its teenage years; while we move towards
maturity, we are still learning from our mistakes. Many facets of the
programmatic AdTech landscape have become commoditized making the
ability to differentiate oneself in the space harder. This will likely
bring about consolidation both from M&A and buyers/sellers narrowing
the number of partners they choose to work with. Transparency will
continue to be an industry buzzword, both pertaining to pricing and
methodology, black box solutions will/should face more scrutiny, and
buyers, brands, and agencies, should showcase their discretion via their
ad spend. The continued promise of TV dollars moving to programmatic
will drive innovation while programmatic audio and digital OOH will make
large strides in 2019, potentially beating TV to programmatic
saturation. Overall, choice will be the driving factor of 2019 from both
the buy and sell side of programmatic AdTech, how the industry
continues to adjust to those choices is to be determined.â€
Marketers are slowly moving to omnichannel from multi-channel marketing as they become more cognizant of their users. A digital user today owns 3.2 connected devices on average.
Advertisers therefore have to be present on smartphones, computers,
digital assistants, TVs and tablets to reach users wherever they are.
2019 is the year we will see omnichannel marketing at its peak potential.
Closing Words
We will let Will Margiloff, CEO, IgnitionOnehave the final word on AdTech in 2019. He stated to MTA that:
“Amazon’s second headquarters in NYC comes at a critical time
for the advertising business, one that can disrupt the ecosystem.
Amazon is sitting on tons of credible and relevant data, that rivals
intent data from Google and behavioral data captured on Facebook. The
platform specializes in consumers with the intent to shop, and have
created an ad strategy that caters to these needs. In 2019, we will
continue to see AdTech companies challenging the duopoly, with Amazon
leading the charge.â€
Despite the bumpy ride that’s been 2018, programmatic AdTech is set to go through a resurgence in 2019. We may not be able to see 5G gain prominence in 2019 itself, but AI, blockchain and omnichannel appear to be trends that will bring a change in programmatic advertising in 2019.
