Posted by AGORACOM
at 9:41 AM on Friday, June 4th, 2021
Kidoz owns the biggest mobile advertising platform for kids and families. How big? There are almost 4,000 apps around the world using Kidoz, reaching over 300 MILLION kids. The company works with top brands, including Disney, McDonald’s, Hasbro, and Lego, and is a trusted partner of Apple and Google.
We sat down with Kidoz Inc. $KIDZ $KDOZF Co-CEOs Jason Williams & Eldad Ben Tora to discuss their explosive, unstoppable business model, their stunning Q1 growth, and more.
Posted by AGORACOM-JC
at 9:55 AM on Tuesday, April 2nd, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V)
Video advertising is the future! Company’s A.I. makes 80,000
calculations / second, targeting 750 million users to deliver higher
prices and volume. Company announced combined trailing 12 month revenue
at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V
—————————
Confused About What Makes Something Programmatic? It Needs These 3 Features
Programmatic, an algorithmic approach to putting media placements in front of the right user, prioritizing reach over environment.
Display media—banner ads, specifically—has seen its share of ups and
downs. In the mid-90s when digital advertising became a thing, banner
ads were one of the first formats.
I can imagine those initial advertising agency media teams saying to
clients, †We ran this little box on our webpage and look how many
clicks it got! Look how many people used this little box to visit your
site!†But then, of course, consumers got used to banner ads. They were
no longer a novelty, and people stopped clicking. Instead, they started
saying things like, “Those ads are annoying,†or “I don’t even notice
those ads†(although studies prove they do). Everyone hated them, and
display advertising budgets started to dwindle.
Enter a new buying strategy: programmatic, an algorithmic approach to
putting media placements in front of the right user, prioritizing reach
over environment.
Programmatic gave new life to display advertising. Suddenly banners
and video weren’t as expensive. They were more sophisticated in
targeting and were easier to optimize based on an end goal (translation:
better than running the impressions and assuming they do something good
that can’t be proven). By 2010, sophisticated digital advertisers were
funneling large amounts of their display media budgets to this approach.
Today it’s all media teams talk about: programmatic banners,
programmatic video, programmatic native, and now, programmatic TV,
programmatic out of home and programmatic mail.
Hold up, though—that’s not programmatic.
Programmatic has gone beyond what it is at its roots … to a buzzword for seemingly any media with a bit of data behind it.
Programmatic has gone beyond what it is at its roots—a modernized and
automated approach to media buying—to a buzzword for seemingly any
media with a bit of data behind it.
There are three pieces required to make something programmatic:
The ability to combine multiple layers of data
Demographics and interest targeting have been in digital media’s
corner for a while. With a programmatic approach, you can slice and dice
those targeting technologies, add others and stack them all on top of
each other. This includes first-, second- and third-party data. The
ability to determine if a person is within our target audience based on
their demographics, what their interests are, where they are
geographically, how often they travel, what type of credit card they
use, how long they’ve owned their home and on and on is right up the
programmatic alley.
Real-time bidding
Before programmatic buying was available, display buyers would
identify sites with the highest reach against their target audience and
buy a set number of impressions directly from said site. This isn’t the
case with programmatic. Now we’re in an exchange, bidding to get the
best placements in front of the most qualified users and paying only a
penny more than the next advertiser we won the bid from. Buying
programmatically is much more efficient and garners a far wider reach.
You’re finding the best available user, regardless of the content
they’re in. Not to say that premium environment prioritized in the days
of old isn’t important. White lists and premium marketplaces can get you
high-quality contextual placements while using a programmatic approach.
On the fly optimization
At one time, ads ran and we served X number of impressions or ads
ran, we ran X number of impressions and Y people clicked on them was the
furthest extent to which you could report on your display media
performance. You could take this information and adjust your strategy
for next time. But with programmatic, algorithms are getting
continuously smarter, and you’re able to optimize based on a multitude
of factors. So now your campaign can improve as time goes on instead of
waiting until the end so you know what to do better next time. Budgets
can be prioritized according to what users are doing post-exposure in
real-time. For example, if placement A is performing better than
placement B, the algorithm will shift bids to prioritize the better
performer.
These three features are possible with digital media, but at this
point, it isn’t possible for traditional media channels to pull all of
them off. As time and technology goes on, traditional media channels
will get closer to achieving this. Television, with the use of smart TVs
and OTT devices is the closest.
Data available for television targeting has become much more
sophisticated in recent years, but they are lacking in real-time
bidding. Most TV being bought “programmatically†is still purchased two
weeks ahead of time, not at the exact second exposure is available. And
while we can now use data to identify high indexing programming, the
targeting isn’t 1-to-1 unless it is addressable. Out of home is in
second place, and will be easier to achieve on small digital boards
(think ATM or gas station screens) where a user can be identified by
their phone’s proximity to the screen.
So, when you hear a media channel being referred to as programmatic,
make sure the term is being used correctly. Advances in technology in
digital and traditional channels that allow our campaigns to be more
precise are very exciting and enticing, but check against these three
features to ensure you know how your media dollars are being used.
Posted by AGORACOM-JC
at 3:12 PM on Thursday, March 21st, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V)
Video advertising is the future! Company’s A.I. makes 80,000
calculations / second, targeting 750 million users to deliver higher
prices and volume. Company announced combined trailing 12 month revenue
at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V
—————————
It used to be about cutting time off content, but that’s changed
Using longer videos in strategies may be the future of this sect of the industry.
Just when creatives wrapped their heads around data and programmatic,
new technology is about to reshape storytelling again. While those
first disruptive trends changed display and rich media ads, video ads
remained largely unaffected. In fact, video ads haven’t actually changed
in decades, aside from getting shorter and running on different types
of screens.
Whereas innovation used to be measured in the seconds shaved—from
60-second to 30-second to 15-second to 6-second—now we’re seeing the
actual video ad formats evolve as two new trends converge: advance TV
and identity. These powerful forces have already reshaped media buying
as more ad dollars shift from offline to digital formats, but now they
are in the midst of transforming the creative experience. Here’s how:
Pause-vertising
Creative agencies now need to begin thinking about longer form
videos and know they can break up the content into mini-episodes of ads.
As more video is viewed on advance TV media formats, such as CTV and
OTT services that run on computers or phones, new possibilities have
emerged. Whereas linear television ads were built around filling
scheduled commercial breaks, CTV and OTT experiences have built-in,
widely-used pausing functionality, creating a new form of commercial
break and screen layout. Imagine seeing an ad for your favorite brand
appear quickly when you hit pause (or unpause) for quick breaks to
respond to a message or grab a snack. Hulu and AT&T’s Xandr
advertising business both plan to introduce a form of this
“pause-vertising†this year.
Second screen
Another idea is second screen ads where a brand wants to take
advantage of the fact that viewers are often watching TV while using
another device. Nowadays, many devices can be connected through an
identity graph (from a telco, a data provider, etc.) that links
registration information like billing addresses for different signed in
services on different devices. The possibilities now include using
addressable television media buying to target TVs registered to
households that have been shown to have the brand’s app so that you can
run TV ads that encourage specific interaction with apps or drive users
to the app for info rather than trying to cram everything into a TV
spot.
Ad episodes
Perhaps an even more powerful application of identity is creating
episodic ads where, rather than trying to cram all the content into one
spot, you can tell a story over several ad episodes across different
screens and time. Historically with TV ads and even digital video ads,
brands had no idea whether a viewer had already seen an ad or not. Now
with cross-device IDs, brands can keep track of whether a viewer or
household had been served an episode already, and if so, to move on to
the next episode in the sequence even if the user is switching between
devices. Without a people-based identity graph, message sequencing would
be a nightmare of repeat instances of the first ad episode because the
advertiser wouldn’t realize it’s the same household or viewer.
To make these ideas possible, brands will need to work with creative
agencies and video media inventory owners that have invested in
addressable television, OTT and identity. Creative agencies will need to
adapt creative for the new pause-vertising formats, knowing that it
could be on loop until a user returns, or focus messaging around what to
do during this explicit viewing break. Platform owners will need to
identify what percentage of a brand’s app users it can reach with TV
media so that the brand can determine if TV campaigns should be for app
acquisition or designed to drive second screen usage or execute
addressable buys for both. Creative agencies now need to begin thinking
about longer form videos and know they can break up the content into
mini-episodes of ads.
Executing these new forms of creative don’t change what makes a good
story, but they do give brands new ways of telling a good story beyond
the standard 30-second one-size-fits-all spots. As more video watching
moves from pure linear to more digital, the industry is at a pivotal
moment to reinvent the ad experience and make it fit more natively in
the new technology. Only then can video ads reach their full new
potential.
Posted by AGORACOM-JC
at 8:36 AM on Wednesday, October 24th, 2018
Announced a commercial partnership with State Media Group LLC. (“State Media Group”), a Los Angeles based company
GLN’s integration with State Media Group expands GLN’s global reach through the monetization of their custom ad units across thousands of premium publishers
This integration represents the 30th and final to be completed this year
GLN will exit the year with 47 total integrations
VANCOUVER, Oct. 24, 2018 – Good Life Networks Inc. (“GLN “, or the “Company “) (TSX-V: GOOD, FSE: 4G5), a Vancouver-based programmatic advertising technology company is pleased to announce a commercial partnership with State Media Group LLC. (“State Media Group”), a Los Angeles based company.
GLN’s integration with State Media Group expands GLN’s global reach through the monetization of their custom ad units across thousands of premium publishers. This integration represents the 30th and final to be completed this year. GLN will exit the year with 47 total integrations.
“Our team is pleased that we have attained our target of 30 completed integrations for the year, two months ahead of schedule,” stated GLN CEO Jesse Dylan. He added “We are well positioned to maximize Q4 revenue, which is typically our strongest performing quarter.
Scott Stevenson, CEO and Founder of State Media Group added, “Working with GLN helps us provide the maximum return to our publishers who are using our custom ad units across video, in-app, mobile web, CTV and native formats. We look forward to continuing to expand this relationship over the coming months.”.
The GLN Story
GLN is a patent pending machine learning programmatic video advertising technology company that does not collect PII (Personal Identifiable Information). GLN serves millions of online video ads daily 3 times faster than IAB (Interactive Advertising Bureau) standards through multiple server to server integrations with both publishers and advertisers. GLN is headquartered in Vancouver, Canada with offices in the US and UK.
GLN trades on the TSX Venture Exchange under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Forward Looking Statements:
Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs regarding future events of management of GLN. This information and these statements, referred to herein as “forwardâ€looking statements”, are not historical facts, are made as of the date of this news release and include without limitation, statements regarding discussions of future plans, estimates and forecasts and statements as to management’s expectations and intentions with respect to State Media Group. These statements generally can be identified by use of forward-looking words such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue” or the negative thereof or similar variations. These forwardâ€looking statements involve numerous risks and uncertainties and actual results might differ materially from results suggested in any forward-looking statements. Important factors that may cause actual results to vary include without limitation, risks relating to the integration with State Media Group and general economic conditions. In making the forwardâ€looking statements in this news release, the Company has applied several material assumptions, including without limitation that the State Media Group partnership will be successfully completed in the time expected by management and its commercial agreement with State Media Group will produce the desired results, generate the anticipated revenue and expand GLN’s global reach per management’s expectations. GLN and its affiliates and subsidiaries do not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements, other than as required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.
Posted by AGORACOM-JC
at 3:41 PM on Tuesday, July 3rd, 2018
According to the study, advertising in quality digital environments is 98% more likely to be placed fully above the fold than adverts on non-premium sites
Such placements also resulted in average uplifts for brand awareness ( 11%), ad recall ( 19%), brand perception ( 10%) and recommendation intent ( 10%)
UK – Online adverts appearing within quality branded environments are 42% more cost effective for advertisers, according to a GroupM and Newsworks study.
According to the study, advertising in quality digital environments is 98% more likely to be placed fully above the fold than adverts on non-premium sites. Such placements also resulted in average uplifts for brand awareness ( 11%), ad recall ( 19%), brand perception ( 10%) and recommendation intent ( 10%).
Quality digital environments were defined as websites where consumers have a stronger affinity with the brand, such as newsbrand publishers or sports websites.
Ads appearing on quality websites are over 58% more likely to be 100% in view for at least five seconds, according to the study, which also found that 48% of ads on the open exchange were never seen. Ads must be 50% in view for at least one second to be deemed viewable according to online industry standards.
The two companies will now use the findings from the research to build an industry-wide quality exposure factor for programmatic buying.
Vanessa Clifford, chief executive at Newsworks, said: “For years now, digital advertising has been used as a catch-all term in our industry, encompassing a myriad range of contexts. Now we have the insight to differentiate the value of a high-quality placements – such as on a newsbrand website – from general free browsing. This marks a huge step in our ongoing effectiveness programme and, working with GroupM, our aim is to make this work an actionable part of the online buying process for advertisers.â€
The research, covering 394 million impressions in 84 campaigns and over 28,000 survey responses, ran between September 2017 and June 2018. Meetrics collected viewability and user engagement data for the campaign impressions and Cint distributed brand tracking surveys to panellists exposed to the campaigns.
GLN harnesses the power of artificial intelligence to improve marketing return on investments for advertisers using its patent pending video advertising technology. By 2020, MAGNA, the research arm of media buying firm IPG Mediabrands, expects digital ads to make up 50 percent of all ad spending, expected to reach $237 billion this year.
Q1 Financial Highlights
Revenue increased 2072% to $1,322,139 in the First Quarter of 2018
Gross profit increased to $448,270 from $1,971 during the First Quarter ended March 31st, 2017;
Gross margin as a percentage of revenue were 34% compared to 3% during the First Quarter of 2017, representing a 1,133 % increase.
Posted by AGORACOM-JC
at 4:33 PM on Monday, May 28th, 2018
Revenue increased 2072% to $1,322,139 in the First Quarter of 2018 compared to $60,870 during the First Quarter of 2017;
Gross profit during the three months ended March 31, 2018 increased to $448,270 from $1,971 during the First Quarter ended March 31st, 2017;
Gross margin as a percentage of revenue during the three months ended March 31, 2018 were 34% compared to 3% during the First Quarter of 2017, representing a 1,133 % increase.
VANCOUVER, May 28, 2018 – Good Life Networks Inc. (“GLN“, or the “Company“) (TSX-V: GOOD, FSE: 4G5), a Vancouver-based programmatic advertising technology company, is pleased to announce that it has filed its First Quarter reviewed financial statements for the three months ended March 31, 2018 or “First Quarter” of 2018. The Company’s reviewed interim consolidated financial statements as at and for the three months ended March 31, 2018 and related management’s discussion and analysis can be found on the Company’s SEDAR profile at www.sedar.com. All figures are expressed in Canadian dollars unless otherwise stated.
Jesse Dylan, President and CEO commented, “We are very pleased with the revenue growth for Q1, 2018. It is a fantastic base for us to work from to meet our revenue and earnings objectives for the full fiscal year.”Â
Financial Highlights:
Revenue increased 2072% to $1,322,139 in the First Quarter of 2018 compared to $60,870 during the First Quarter of 2017;
Gross profit during the three months ended March 31, 2018 increased to $448,270 from $1,971 during the First Quarter ended March 31st, 2017;
Gross margin as a percentage of revenue during the three months ended March 31, 2018 were 34% compared to 3% during the First Quarter of 2017, representing a 1,133 % increase.
Adjusted EBITDA loss for the three months ended March 31, 2018 was approximately $367,000 compared to an adjusted EBITDA loss of approximately $631,000 recorded for the First Quarter 2017.
The Company incurred a one-time expense of $2,318,018 in listing fees, third-party services and bonuses in connection with the RTO of Exito Energy II Inc. (“Exito”).
BUSINESS UPDATE
During First Quarter of 2018, the Company achieved the following milestones:
Completed RTO transaction with Exito, and concurrently raised $9.2M of equity.
Granted patent pending status by the USPTO on several innovations related to our exchange platform, algorithms and blockchain application designed to accelerate AR payment cycles for vendors in the digital advertising ecosystem.
March 8th, we continued our aggressive integration strategy by entering a commercial agreement with U.S. based Answer Media, giving us access to a global supply chain consisting of over one hundred million unique users and over three hundred publishers (websites on desktop and mobile).
March 22nd, we expanded into the U.K. with Advenue Limited (“Advenue”). Our agreement and integration with this London based company expands GLN’s global reach by up to nine new regions and includes access to over 4,000 mobile publishers across Android and iOS platforms.”
Subsequent to First Quarter
April 3rd, CEO Jesse Dylan and his team rang the bell at TSX to open the stock market marking GLN’s public listing on TSX-V under the stock symbol GOOD.
April 12th, GLN announced its listing on the Frankfurt Stock Exchange (third largest exchange globally in terms of volume of trading behind New York and NASDAQ) under the trading symbol 4G5.
April 19th, GLN entered into an Advisory Agreement with First Coin Capital (a Vancouver-based technology services company dedicated to advising established companies and providing access to the emerging digital currency asset class.) to assist in the detailed analysis and planning of the GLN accounts receivable (“AR”) Blockchain application.
April 26th, GLN announced record revenue during the twelve months ended December 31, 2017 increased 278% to $9,723,075.
May 3rd, GLN entered a commercial agreement to integrate with Clickky, a New York based global leader in monetization solutions for mobile applications. Clickky offers video advertising opportunities inside thousands of mobile applications – Reaching 1 billion daily advertising opportunities and 5 million monthly new application installations.
May 10th, GLN to announced the launch of a “CEO Verified” Discussion Forum on AGORACOM and secured an ongoing media campaign with extensive editorial coverage services from Market One Media Group Ltd.
May 17th, GLN announced it has entered into a Letter of Intent to acquire 100% shares of the Impression X, a leading connected television (“CTV”) advertising technology company. CTV is one of the fastest growing areas of advertising technology. In 2018, it is expected that over 60% of all premium video on demand will be delivered via a connected television reaching an expected 759.3 million connected television sets globally (Digital TV Research).
Jesse Dylan, President and CEO commented, “As we release our first quarter results for 2018 and look back over the previous year, I’m content in the knowledge that we are making strong and steady progress while moving forward. I’m reminded of the quote that rests at the bottom of each email I send: A river cuts through rock, not because of its power, but because of its persistence.”Â
Summary of Financial Results and Information
Consolidated Statement of Operations
Three months ended March 31,
2018
2017
Revenue
$
1,322,139
$
60,870
Cost of Sales
$
873,869
$
58,899
Gross Profit
$
448,270
$
1,971
Gross Margin
34%
3.2%
Expenses
$
1,361,860
$
711,570
Operating Income (Loss)
$
(913,590)
$
(709,599)
Net Income (Loss) for the first quarter
$
(2,948,479)
$
(756,195)
Income (Loss) per share –
Basic
$
(0.05)
$
(0.03)
Diluted
$
(0.05)
$
(0.03)
March 31, 2018
December 31, 2017
Total Assets
$
12,707,154
$
9,832,633
Total Liabilities
$
6,702,729
$
12,094,377
Total Shareholders’ Equity (Deficiency)
$
6,004,425
$
(2,261,744)
Full details of the financial reports and operating results for the First Quarter ended March 31st, are described in the Company’s financial statements with accompanying notes and related Management’s Discussion and Analysis. These documents and additional information on Good Life Networks Inc. is available on SEDAR at www.sedar.com.
Conference Call
The company will also host a live conference call on May 28th, 2018, at 1:30 p.m. PST.
To access the conference call by phone, please dial:
Canada/USA: 1-800-319-4610
International Toll: 1-604-638-5340
Germany: 0800-180-1954
UK: 0808-101-2791
Callers should dial in five to 10 minutes prior to the scheduled start time.
The GLN Story
GLN harnesses the power of artificial intelligence to improve marketing return on investments for advertisers using its patent pending video advertising technology. By 2020, MAGNA, the research arm of media buying firm IPG Mediabrands, expects digital ads to make up 50 percent of all ad spending, expected to reach $237 billion this year. GLN recently closed a $9.2 million subscription financing prior to closing its qualifying transaction and trades on the TSX Venture Exchange under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
SOURCE Good Life Networks Inc.
View original content: http://www.newswire.ca/en/releases/archive/May2018/28/c6554.html
please contact: [email protected] or call 604 265 7511.Copyright CNW Group 2018
Posted by AGORACOM-JC
at 9:23 AM on Thursday, May 3rd, 2018
Announced that it has entered a commercial agreement to integrate with Clickky,
a New York based global leader in monetization solutions for mobile applications
Clickky offers video advertising opportunities inside thousands of mobile applications such as games, utility apps and others
Reaching 1 billion daily advertising opportunities and 5 million monthly new application installations
VANCOUVER, May 3, 2018 – Good Life Networks Inc. (“GLN”, or the “Company”) (TSX-V: GOOD, FSE: 4G5), a Vancouver-based programmatic advertising technology company is pleased to announce that it has entered a commercial agreement (the “agreement”) to integrate with Clickky, a New York based global leader in monetization solutions for mobile applications.
Clickky offers video advertising opportunities inside thousands of mobile applications such as games, utility apps and others – Reaching 1 billion daily advertising opportunities and 5 million monthly new application installations. As a leader in mobile application video advertising, Clickky is an ideal partner for GLN’s high speed exchange, allowing us to reach users inside their favorite mobile applications. This agreement builds on GLN’s technology leadership and unique global position for mobile application advertising.
“Mobile applications are where consumers shop, communicate and consume content as smart phones have become ubiquitous globally,” stated GLN CEO Jesse Dylan. “This relationship gives GLN access to thousands of mobile applications globally and increases our revenue opportunities in this key growth market – mobile phones.”Â
The GLN Story GLN harnesses the power of artificial intelligence to improve marketing return on investments for advertisers using its patent pending video advertising technology. By 2020, MAGNA, the research arm of media buying firm IPG Mediabrands, expects digital ads to make up 50 percent of all ad spending, expected to reach $237 billion this year. GLN recently closed a $9.2 million subscription financing prior to closing its qualifying transaction and trades on the TSX Venture Exchange under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Forward Looking Statements: Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs regarding future events of management of GLN. This information and these statements, referred to herein as “forwardâ€looking statements”, are not historical facts, are made as of the date of this news release and include without limitation, statements regarding discussions of future plans, estimates and forecasts and statements as to management’s expectations and intentions with respect to the Clickky commercial agreement. These statements generally can be identified by use of forward-looking words such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue” or the negative thereof or similar variations. These forwardâ€looking statements involve numerous risks and uncertainties and actual results might differ materially from results suggested in any forward-looking statements. Important factors that may cause actual results to vary include without limitation, risks relating to the Clickky commercial agreement, approval of the TSX Venture Exchange and general economic conditions or conditions in the financial markets. In making the forwardâ€looking statements in this news release, the Company has applied several material assumptions, including without limitation that the Clickky commercial agreement will be successfully completed in the time expected by management and its commercial agreement with Clickky will produce the desired results, generate the anticipated revenue and expand GLN’s global reach per management’s expectations. GLN does not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements, other than as required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.
SOURCE Good Life Networks Inc.
View original content: http://www.newswire.ca/en/releases/archive/May2018/03/c6956.html
View original content: http://www.newswire.ca/en/releases/archive/May2018/28/c6554.html