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How will the #socialmedia landscape change in 2018? $Peek.ca $BCOV $AVID

Posted by AGORACOM-JC at 11:33 AM on Monday, January 8th, 2018
  • Live video will become even more important
  • The power of a live video will lead to new immersive experiences, gaining immediate engagement with an audience that grows more into a new way of communication
  • This could bring new opportunities for user-generated content and campaign promotion, while influencer marketing can become even more engaging with live streaming

New year brings new goals. What should we expect from social media in 2018.

Author

Tereza Litsa

It’s a new year and it’s time to look ahead. What are the social media trends, both existing and emerging, that will keep us busy through 2018?

The end of Facebook engagement bait

Facebook will demote the posts that directly encourage users to engage with a page, begging for like, shares and comments. With those posts absent from our newsfeeds, Facebook page managers must re-evaluate their engagement strategies.

Both clickbait and engagement bait are on Facebook’s watchlist. This means that 2018 will be the year that we’ll notice a shift of content on Facebook, hoping to promote more quality content.

Instagram is going to become even more popular

Instagram now counts more than 800 million monthly active users, including more than 25 million businesses. With more than 200 million users visiting those profiles every day, we expect Instagram to focus even more on ecommerce and conversions.

“Shopping on Instagram” showed up in December as a test to tag products in a post. This can simply be the beginning of a new fruitful use of Instagram for merchants. The improved analytics and the increased ways to capitalize on your content’s success can also lead to new business opportunities.

The possibility of a ‘Regram’ button

Instagram users have long asked for an option to make sharing easier across the platform. “Regram” has been a popular third-party option to share Instagram content and now it might be a native feature on the platform.

According to Matt Navarra, Instagram has rolled out a ‘regram’ button to a small number of users and we might see it rolling out to everyone in 2018. Marketers would then have to think of new ways to make their content more ‘shareable’ to extend their reach.

Live video will become even more important

More marketers are ready to explore how to include it live streaming as part of their digital strategy and it’s already available across many social networks. The power of a live video will lead to new immersive experiences, gaining immediate engagement with an audience that grows more into a new way of communication.

This could bring new opportunities for user-generated content and campaign promotion, while influencer marketing can become even more engaging with live streaming. The challenge will be to deciding which platform to use, with Facebook, Instagram, YouTube and Twitter offering options. The best way to start is to go where your audience is and then to experiment with different platforms.

Dark social to dominate sharing activity

The rise of private and safe sharing has created the need to measure the dark social traffic. Marketers are facing the challenge of understanding this unattributed traffic, which can help them produce more accurate metrics for their content’s performance.

As users tend to prefer private channels, messaging apps and secure browsing, social analytics will evolve. More tools will show up trying to help marketers exploring how their content gets shared.

Facebook Groups will bridge the gap between profiles and Pages

The new trend of private sharing and the continuous struggle to maintain a Facebook page’s reach can benefit the rise of Facebook Groups. Facebook has already introduced a series of new tools to improve their functionality and highlight the power of the communities.

Marketers can discover a new type of engagement. At the same time, the introduction of Group Insights and the option to associate a Group with a Page can revitalize your existing engagement.

Pinterest will become an even more powerful visual search engine

Pinterest has turned into a powerful visual search engine. The average user starts searching on the platform two to three months before making a purchase, which makes Pinterest extremely valuable for brands.

There have already been important steps in 2017 to make the pins more ‘shoppable’. We expect to see more brands trying out Pinterest’s potential, finding the audience that is ready to turn into customers.

The rise of Messenger

There are now more than 1.3 billion monthly users on Facebook’s Messenger. These people have generated more than 2 billion conversations with businesses, which means that marketers cannot ignore this trend.

There has been a preference for private messages and safe sharing among specific people. As users shift from public posts to messaging apps, marketers need to be prepared for the era that messaging becomes part of their strategy. And that’s when the bots arrive.

The bots are coming

The rise of Messenger has also brought the rise of bots. According to Facebook, there are now more than 100,000 monthly active bots on the Messenger platform, a number that will significantly increase in 2018.

Bots serve as a great example of how AI can be part of an improved brand experience, boosting brand awareness, customer acquisition, engagement and customer support.

Messenger has also announced the decision to update its sharing SDK to improve conversational and contextual sharing. This can bring a further increase in the brands trying out bots as part of their marketing strategy. What’s important is to remember that bots cannot replace the human element and it’s crucial to create a voice that doesn’t alienate your audience from your brand.

More Instagram Stories campaigns will show up

Instagram’s ephemeral format has seen great success in 2017, counting more than 300 million daily active Stories users. Many brands have experimented with their own content in Stories, from spontaneous clips to planned campaigns.

As Stories rise in popularity, we expect more detailed analytics to help brands understand the performance of their content. The fact that you can now save your Stories to last more than 24 hours makes this format even more appealing.

2018 takeaways

Even if our crystal ball doesn’t end up being accurate, these tips should help you:

  • Use social media to engage your audience.
  • Think like a human being, not like a brand.
  • Find the best ways to blend creativity and personalization.
  • Invest in analytics to find the challenging ROI.
  • Don’t forget to be authentic, even as an automated chatbot.

Source: https://www.clickz.com/social-media-landscape-2018/206963/

7 Social Media Trends That Will Dominate 2018 #LiveStreaming #Peeks $PEEK.ca $BCOV $AVID

Posted by AGORACOM-JC at 11:24 AM on Thursday, December 28th, 2017
Jayson DeMers , Contributor

I demystify SEO and online marketing for business owners. Opinions expressed by Forbes Contributors are their own.

  • Live streaming will continue its explosive rise in popularity
  • About 80 percent of consumers would rather watch a live video from a brand than read a blog, and 82 percent would prefer live video to written social media updates

7 Social Media Trends That Will Dominate 2018

How do you plan on socializing next year? How do you plan on reaching your target audience, who will be socializing with each other, next year? By default, we underestimate how our lives will change in the future.

We tend to think of next year as ending more or less the same as this year (with the exception of any personal plans you might have). In addition, we tend to underappreciate the progress of technology, at least on a smaller scale.

That’s because our favorite social media apps tend to roll out updates on a nearly constant basis, changing slightly but frequently; just as we don’t notice children getting taller day by day, we don’t always recognize how the social media landscape around us evolves. But it is evolving, constantly, and in 2018, there are going to be a handful of highly important trends dictating how that evolution unfolds.

These are seven of the most important trends I’m predicting will make their presence known in 2018:

1. Augmented reality will finally take off. About five years ago, Google came out with a pair of glasses—Google Glass—that promised to bring augmented reality (AR) to the mainstream and change how we live and interact with each other. It was a flop. But now, multiple companies—including Facebook, Google, and Snap—are competingLive streaming will continue its explosive rise in popularity. to enter or re-enter the AR ring. After a handful of highly successful AR apps, rising sales of VR headsets, and greater technological sophistication (including faster internet speeds and better visual rendering), 2018 could finally be the year that AR takes off. If it does, and stays in the mainstream, you can bet that social media will be one of the most popular applications for the technology, bringing people together over vast distances, and providing an entirely new UI for social interactions.

2.Live streaming will continue its explosive rise in popularity You could make the argument that live streaming dominated 2017; about 80 percent of consumers would rather watch a live video from a brand than read a blog, and 82 percent would prefer live video to written social media updates. Live streaming statistics exploded in 2017, thanks in part to all the social platforms and other companies supporting the format. But 2018 will be an even bigger year, now that both audiences and brands have settled into the format. This is no longer a cool new way to interact with audiences—it’s an expectation for your brand.

3. Privacy and open source will take precedence. The use of social media requires the forfeiture of certain types of privacy. Though Facebook, Twitter, and other platforms have attempted to crack down on users abusing the system, and are trying to keep customers informed about their privacy rights, some users are still hungry for an app that won’t sell their information to advertisers. I think in 2018, we’ll see an increase in the number and popularity of apps that keep user privacy as a top priority, or offer open-source APIs to make users feel more comfortable with using them.

4. Gamification will extend to social media apps. Users love to interact with each other, but they also love game-like experiences—and because many companies have generated significant revenue from microtransactions and immersive gaming experiences, it’s only a matter of time before we see an app that tries to blend social media and gaming more organically. Time will tell what kind of app could result from this hybridization, but it’s likely going to make a significant impact in 2018.

5. Ad growth will accelerate. Early in their development, social media platforms made building a user base their highest priority. Now that they’re more firmly established and have proven their long-term viability, their biggest concern has shifted to revenue. Most major social media brands have already started shifting their focus toward building more advertising, but 2018 will see an even bigger shift in that direction.

6. Brand fatigue will force changes to the current social media formula. In 2017, there were more than 50 million small businesses using social media pages to interact with their customers. Social media is incredibly popular for a reason, but that increased volume of businesses is also leading to an increased presence of brand-written content. This is already leading to some signs of brand fatigue, making consumers less likely to engage with sponsored or branded content than content from independent sources. That’s going to put more pressure on brands to make better, more independently verifiable sources.

7. Local and personal experiences will sharply increase in popularity. Partially as an extension of the brand fatigue, 2018 will be a year for more local and personal experiences. With Google putting a higher emphasis on search results for local companies, and online consumers wanting more local, interpersonal interactions, I expect to see an increase in the number of local business owners reaching out to individuals, and doing more to engage with their respective communities. This is going to be a benefit for both entrepreneurs and consumers, as well as the communities in which they reside.

Are these trends going to completely change how brands and consumers use social media? I doubt it, but we’re in for one interesting year. If you want to remain competitive in the world of social media marketing, and prevent your competitors from getting ahead of you, stay tuned to the latest changes, and don’t hesitate to update your brand strategy to fit new trends, expectations, and opportunities.

The more modern your campaign is, the better chances you’ll have at connecting with your audience, and differentiating yourself from the crowd. For more help with your social media marketing strategy in 2018, see The Definitive Guide to Social Media Marketing.

Source: https://www.forbes.com/sites/jaysondemers/2017/12/27/7-social-media-trends-that-will-dominate-2018/2/#1b1366597aba

 

2018 video trends on the rise #streaming $PEEK.ca $BCOV $AVID $SNAP

Posted by AGORACOM-JC at 12:46 PM on Wednesday, December 6th, 2017

  • Video content will continue to soar in popularity in 2018,
  • As social media users become even more engaged with video thanks to the increase in engaging, stimulating visual imagery

When it comes to posting content on the internet, you have a lot of options. Not only do more and more platforms support video content, but an increasing number of websites are introducing live streaming features as well. Users can post photographs, videos, and even go live to interact with their friends, family, and followers through social media, and advertisers and entrepreneurs are increasingly invested in finding new and innovative ways to reach audiences through these channels. Across all social media platforms, in a wide variety of industries, among a large and diverse audience, video and live streaming services are gaining popularity; regardless of your reason for tapping into the power of social media, there are some video trends developing, and you should be watching them rise!

360 degree and shoppable videos

Another interesting video trend already on the rise is 360 video, which allows the viewer to control their perspective while watching the content, like a first-person perspective video game. And while virtual reality presents some really exciting potential, you don’t even need a headset to create or engage with 360 video content; these videos are easily played on smartphones and are frequently used for advertising. Thanks to the immersive nature of the technology, 360 video content catches more views, shares, and subscribers than standard video content.

As 360 video and virtual reality merge, 2018 will also see a surge in shoppable video content. Brands like Birchbox and GoPro are already testing shoppable video layers, in which users are able to swipe-to-buy after viewing an Instagram or Snap video advertisement. This allows brands to turn social video views into direct response sales, dramatically increasing conversion. More and more, companies will turn to video content to help them bridge the gap between social media scrolling and consumer actionables, like sharing, commenting, reacting, and purchasing.

Stream across multiple platforms

Streaming content is an integral component of faciliting comprehensive marketing programs. But today, consumers are consistently toggling back and forth between platforms, which means that there is often a disconnection of narrative or behind-the-scenes content. The problem is that most of us many content providers, including gamers and influencers, have certain bandwidth and processing limitations that make it difficult to stream to more than one channel at a time. If you’re sort of scratching your head a little, it’s ok; what it basically boils down to is that your home internet can only handle so much high-quality content.

Luckily, new technologies are emerging that make it possible to stream across more than one platform without sacrificing the quality of content or audience experience. Restream is one platform that makes it possible to broadcast live from up to 30+ different platforms across the world, including YouTube, Facebook, Twitch, and Twitter.

Why video content?

Video content will continue to soar in popularity in 2018, as social media users become even more engaged with video thanks to the increase in engaging, stimulating visual imagery. Not only will technological advances like virtual reality continue to create new and exciting mediums for video artistry, but services like Restream will make it possible for users to distribute their content across more platforms and share it with a wider audience. Live video streaming is the perfect way to connect with your audience, because people tend to attach on a deeper level thanks to the visually stimulating and interactive nature of a live broadcast. The more immersive the live content is, the better — live streaming has been used to conduct interviews, share live events, and grant exclusive, behind-the-scenes access, but its possibilities are nearly endless.

This post is part of our contributor series. The views expressed are the author’s own and not necessarily shared by TNW.

Source: https://thenextweb.com/contributors/2017/12/01/2018-video-trends-rise/

Peeks Social Ltd. $PEEK.ca Announces Financial Results for the Three Months Ended August 31, 2017

Posted by AGORACOM-JC at 8:33 AM on Tuesday, October 31st, 2017

Peeks large

TORONTO, Oct. 31, 2017 — Peeks Social Ltd. (TSXV:PEEK) (OTCQB:PKSLF) (“Peeks Social” or “the Company”) announced that the unaudited Financial Statements and Management’s Discussion and Analysis (“MD&A”) for the second quarter ended August 31, 2017, are now available on the Company’s profile on SEDAR (www.sedar.com).

Q2 2018 represents the three months ended August 31, 2017. Select highlights from the quarter include the following:

  • Q2 2018 total revenue was $118,290 as compared to $13,850 for Q2 2017. Revenues of the comparative period related to advertisements on the now retired Keek products.
  • Q2 2018 net loss was $1,769,803 as compared to $792,522 for Q2 2017. Net loss for Q2 2018 includes $290,563 of stock-based compensation and $860,610 of marketing expenses (Q2 2017 – $155,543 and $10,898 respectively).
  • Q2 2018 net loss per share was $0.03 as compared to $0.02 for Q2 2017.
  • Q2 2018 cash balance was $3,435,330 as compared to $257,241 for Q1 2017.

The Peeks Social platform charges a “platform fee” on transactions between users. Pursuant to a technology licensing agreement with Personas.com Corporation, the Company currently generates licensing revenue from the Peeks Social platform equal to 30% of the gross profit generated from the Peeks Social platform. The Company intends to pursue the acquisition of all underlying intellectual property and technology assets relating to the Peeks Social platform in order to acquire an up to 100% interest in the product (see press release dated July 25, 2017). Gross platform fees charged by the Peeks Social platform for the six months ended August 31, 2017, were $736,863 (of which the Company is entitled to 30%). In the first ten months since its launch on November 1, 2016, the Peeks Social platform processed nearly $2,550,000 of transactions between users.

“We are pleased to continue to show double digit percent quarter-over-quarter growth. This quarter we attained 15% growth despite taking steps to restrict access to content of a mature nature on the Android platform. The changes resulted in a predictable temporary decline in user sessions for that platform, but was necessary for us to continue to pursue our long-term business objectives, namely providing the foundation for a platform of mass adoption. The change is behind us and continued growth is ahead,” said Mark Itwaru, CEO of the Company.

In June 2017 the Company made a strategic decision to further restrict access to content of a mature nature on the Android app. June 2017 was the first month of Q2 2017. These changes had a temporary impact on Android traffic levels including User Sessions and Licensing Revenues derived from the Android app. The Company made almost identical changes to the iOS app in January 2017. The effects of the changes on the Android user base were similar to those observed on the iOS user base following the iOS change. The decrease in User Sessions from the Android change was isolated to the Android app and the bounce back period was similar to that of the January 2017 iOS change.

Certain information provided in this news release is extracted from the unaudited Financial Statements and MD&A for the second quarter ended August 31, 2017, and should be read in conjunction with them. It is only in the context of the fulsome information and disclosures contained in the unaudited Financial Statements and MD&A that an investor can properly analyze this information.

The Peeks app can be downloaded in either the Apple or Google app stores, or by visiting www.peeks.com.

For further information, please contact:

Peeks Social Ltd.
Mark Itwaru
Chairman & Chief Executive Officer
647-992-7727
mark@peeks.com

David Vinokurov
Director Investor Relations
416-716-9281
davidv@peeks.com

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this Release.

Forward-Looking statements:

The information and statements in this news release contain certain forward-looking information relating to a potential asset acquisition or similar transaction which has not yet been structured or committed to, as well as statements relating to the future performance of the Peeks Social platform, including revenues derived from the product and trends in key performance indicators. This forward-looking information is subject to certain risks and uncertainties and may be based on assumptions that could cause actual results to differ materially from those anticipated or implied in the forward-looking information. Peeks Social Ltd.’s forward-looking information is expressly qualified in its entirety by this cautionary statement. Except as required by law, Peeks Social Ltd. undertakes no obligation to publicly update or revise any forward-looking information.

Peeks Social $PEEK.ca to Accept #Bitcoin and Other #Cryptocurrencies

Posted by AGORACOM-JC at 8:02 AM on Tuesday, October 24th, 2017

Peeks large

  • Will begin accepting Bitcoin amongst other cryptocurrencies as a payment option within Peeks Social
  • Technical planning is complete and the Company is now confident that it can integrate Bitcoin and other cryptocurrencies in a manner that will be financially beneficial to the Company

TORONTO, Oct. 24, 2017 – Peeks Social Ltd. (TSXV:PEEK) (OTCQB:PKSLF) (“Peeks Social” or “the Company”) announces that the Peeks Social platform will begin accepting Bitcoin amongst other cryptocurrencies as a payment option within Peeks Social.

Technical planning is complete and the Company is now confident that it can integrate Bitcoin and other cryptocurrencies in a manner that will be financially beneficial to the Company and provide users with a wider variety of payment options. Since cryptocurrency purchases are not subject to payment processing fees, the addition of cryptocurrency transactions are expected to reduce the aggregate payment processing fees currently associated with processing payments within the Peeks Social platform. In-app payments are subject to a 30% payment processing fees from their respective app stores.  Additionally, cryptocurrency payments are expected to increase the number of purchases in Peeks Social as a result of providing users with increased anonymity when making purchases within the service.

Cryptocurrency payment options will be available on www.peeks.com in the upcoming weeks. The Peeks Social app can be downloaded in either the Apple or Google app stores, or by visiting www.peeks.com.

For further information, please contact:

Peeks Social Ltd.                                       Mark Itwaru                 David Vinokurov Chairman & Chief Executive Officer                 Director Investor Relations 416-815-7000 x303                 416-716-9281 mark@peeks.com                 davidv@peeks.comNeither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this Release.

Forward-Looking statements:

The information and statements in this news release contain certain forward-looking information relating to the development and deployment of certain functionalities of the Peeks Social service, including assumptions regarding third party adoption and use. This forward-looking information is subject to certain risks and uncertainties and may be based on assumptions that could cause actual results to differ materially from those anticipated or implied in the forward-looking information. Peeks Social Ltd.’s forward-looking information is expressly qualified in its entirety by this cautionary statement. Except as required by law, Peeks Social Ltd. undertakes no obligation to publicly update or revise any forward-looking information.

Peeks Social $PEEK.ca Launches Brand Advertising Program

Posted by AGORACOM-JC at 8:25 AM on Friday, October 20th, 2017

Peeks large

  • As part of the ongoing advancement of the Peeks Social service, an advertising platform integration is now complete
  • Peeks Social ad platform was purpose built to facilitate the sale of all ad units available for sale on broadcast and digital platforms

TORONTO, Oct. 20, 2017 — Peeks Social Ltd. (TSX-V:PEEK) (OTCQB:PKSLF) (“Peeks Social” or the “Company”) is pleased to announce that as part of the ongoing advancement of the Peeks Social service, an advertising platform integration is now complete. The Peeks Social ad platform was purpose built to facilitate the sale of all ad units available for sale on broadcast and digital platforms.  Specifically, the Peeks Social ad platform facilitates the sale of product placement ads, cost per impression (“CPM”) ads, cost per action (“CPA”) ads, onscreen overlays, and affiliate marketing programs.

The Peeks Social ad platform interacts with the OfferBox so that ads can result in direct sales. The Peeks Social proprietary ad platform allows advertisers to target ads based on a wide variety of viewer demographics including location, age, gender, and individual tastes.

The platform will be launching multiple ad campaigns through aggregate and direct brand partners ranging from in-stream sponsors, CPM, and CPA advertisers.  Some of the brands and offers that will be available include eHarmony, Fandango DermaVia, Namaste, and others.

As previously announced on September 14, 2017, the Company has now released two of three new advertising and sales features and is on schedule to release the final component of the full OfferBox alongside 50+ brands that will be available to streamers on the Peeks Social service upon release. This will include brands that are participating in paid advertising campaigns.

Stock Option Grant

The Company also announced that in accordance with the Company’s Stock Option Plan, it has granted 500,000 options to Board Member Jim Westlake, and 75,000 options to Director of Investor Relations David Vinokurov.  The options vest over a 12-month period as to 20% immediately and 20% every three months thereafter.  The options are exercisable at $0.60 and expire five years from the date of grant.

For further information, please contact:

Peeks Social Ltd.                   Mark Itwaru       David Vinokurov Chairman & Chief Executive Officer        Director Investor Relations 647-992-7727       416-716-9281  mark@peeks.com        davidv@peeks.com
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this Release.

Forward-Looking statements:

The information and statements in this news release contain certain forward-looking information relating to the development, functionality, and deployment of certain functionalities of the Peeks Social livestreaming product, including assumptions regarding third party adoption and use. This forward-looking information is subject to certain risks and uncertainties and may be based on assumptions that could cause actual results to differ materially from those anticipated or implied in the forward-looking information. Peeks Social Ltd.’s forward-looking information is expressly qualified in its entirety by this cautionary statement. Except as required by law, Peeks Social Ltd. undertakes no obligation to publicly update or revise any forward-looking information.

Peeks Social $PEEK.ca Announces Launch of Get Popular Service and #AGORACOM Online Marketing and Awareness Program

Posted by AGORACOM-JC at 8:42 AM on Friday, October 6th, 2017

Peeks large

  • Announced the launch of the “Get Popular” service
  • Get Popular service is a user focused self-promotion tool which will allow users to purchase advertising units for themselves or for their content to be featured in certain positions in the Peeks Social app’s Popular Channel, Live Channels, and similar pages

TORONTO, ON–(October 06, 2017) – Peeks Social Ltd. (TSX VENTURE: PEEK) (OTCQB: PKSLF) (“Peeks Social” or “the Company”) is pleased to announce the launch of the “Get Popular” service. The Get Popular service is a user focused self-promotion tool which will allow users to purchase advertising units for themselves or for their content to be featured in certain positions in the Peeks Social app’s Popular Channel, Live Channels, and similar pages. The Get Popular feature provides another revenue stream for the Peeks Social platform in addition to the platform fees currently charged on user generated tipping. Certain broadcasters on the Peeks Social platform are now earning up to $250,000 per year and this new feature will assist content creators to become more easily discovered thereby further monetizing their social following.

As indicated in a press release dated September 14, 2017, the Get Popular service is one of three of the product’s advertising and sales services that are core features of the revenue generation model on the Peeks Social platform. The Peeks Social Ad-share Network and the updated version of the OfferBox remain on schedule for release. Peeks Social’s business development team is currently in the process of integrating multiple brands, products, and services that will be launching with the new OfferBox.

INVESTOR RELATIONS

“As the Peeks Social platform develops and matures, the Company is taking definitive steps to promote its value proposition and investment thesis to the investment community. Through partnership with leading industry service providers, Peeks Social will raise the profile of the application and the Company simultaneously,” states Mark Itwaru, CEO of the Company.

Peeks Social is implementing an online marketing and awareness program through AGORACOM. AGORACOM will provide significant exposure through millions of content brand insertions on the AGORACOM network and extensive search engine marketing over the next 12 months. In addition, exclusive sponsorships of various different AGORACOM digital platforms will be included in the service offering to raise brand awareness of the Company among retail small cap investors. The Company intends to issue shares for services to AGORACOM in exchange for the online advertising marketing and branding services. The determination of the number of the shares to be issued at the end of each billing period will be determined by using the closing price of the shares of the Company on the TSX Venture Exchange on the first trading day following each period for which services were provided by AGORACOM. The term of the Agreement is for 12 months effective immediately. The Company will issue a press release after the issuance of shares under the terms of the agreement.

Sniper Capital Corp. has also been retained to perform investor relations for the Company for a term of three (3) months, with a renewal option, unless terminated by the Company upon thirty (30) days prior written notice. Sniper Capital Corp. will be paid a monthly fee of $6,000 (plus HST). The appointment of Sniper Capital Corp. is subject to the approval of the TSX Venture Exchange.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this Release.

For further information, please contact:

Peeks Social Ltd.

Mark Itwaru
Chairman & Chief Executive Officer
647-992-7727
mark@peeks.com

David Vinokurov
Investor Relations
416-716-9281
davidv@peeks.com

Peeks Social $PEEK.ca Platform Produces 30 Million Screen Views in August

Posted by AGORACOM-JC at 8:17 AM on Thursday, September 14th, 2017

Peeks large

  • Reached 30 million screen views in the month of August
  • Company announced the appointment of advertising executive Rick Padulo to its advisory board
  • Also pleased to announce the upcoming release of three of its advertising and sales services

TORONTO, ON–(September 14, 2017) – Peeks Social Ltd. (TSX VENTURE: PEEK) (OTCQB: PKSLF) today announced that the Peeks Social app reached 30 million screen views in the month of August. A screen view is the mobile equivalent of a page view. Upon reaching this milestone the Company announced the appointment of advertising executive Rick Padulo to its advisory board. Mr. Padulo is the founder of Padulo Integrated Inc. His clients represent several billion dollars in advertising spend in both traditional and non-traditional media. He is an expert Marketer and a published author. Rick’s published books include I Can Get It For You Retail: Down and Dirty Tales from a Canadian Ad Man. His company was voted one of the 50 Best Managed Private Companies in Canada. Rick has been selected as Entrepreneur of the Year, Marketer of the Year and was recently inducted into the Marketing Hall of Legends by the American Marketing Association. Rick will advise management and the board on the structuring and organization of the Company’s advertising sales division and grant guidance on the Company’s advertising sales strategies and marketing efforts.

The Company is also pleased to announce the upcoming release of three of its advertising and sales services: the Peeks Ad Share Network; the Peeks Get Popular Service; and a new updated version of the OfferBox. All three services are expected to be deployed in the upcoming weeks along with a supporting user interface (“UI”). The new UI will allow an average of 3.5 advertising impressions per screen view on applicable screens.

The Peeks Ad Share Network is a service that will match hash tagged stream titles to potential sponsors. Broadcasters will be prompted to select sponsors for their streams and receive a portion of the advertising revenues earned by the Peeks Social platform. This service will allow users to monetize their popularity without requiring them to sell their own goods or services nor requiring them to receive tips. The Company will also match brands with influencers whose social media following reaches the brand’s desired target market.

The Peeks Get Popular service is a user focused self-promotion tool which will allow users to purchase advertising units for them or their content to be featured in certain positions in the Peeks Social app’s Popular, Live, Channels, and similar pages.

The updated Peeks OfferBox technology is an interactive advertising delivery system that allows users and brands to run context sensitive ads on broadcaster streams. The current user focused free trial of the OfferBox will end and be replaced with a paid version of the service. The new version will require users to purchase advertising unit packages to run ads. Payment processing services related to offers will be restricted to brands and approved broadcasters.

“I am extremely pleased to be involved with Peeks because it’s a best of breed! Peeks represents a quantum leap forward in digital advertising that will positively disrupt the market place. Peeks is preemptively providing the most attractive, effective, and efficient destination for digital advertising spend. If your media folks aren’t looking at this someone better ask them ‘why the hell not,'” said Rick Padulo, founder of Padulo Integrated Inc. and advisor to Peeks Social Ltd.

The Peeks Social app can be downloaded in either the Apple or Google app stores, or by visiting www.peeks.com.

For further information, please contact:

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this Release.

Forward-Looking statements:

The information and statements in this news release contain certain forward-looking information relating to the development, functionality, and deployment of certain functionalities of the Peeks Social livestreaming product, including assumptions regarding third party adoption and use. This forward-looking information is subject to certain risks and uncertainties and may be based on assumptions that could cause actual results to differ materially from those anticipated or implied in the forward-looking information. Peeks Social Ltd.’s forward-looking information is expressly qualified in its entirety by this cautionary statement. Except as required by law, Peeks Social Ltd. undertakes no obligation to publicly update or revise any forward-looking information.

Peeks Social Ltd.
Mark Itwaru
Chairman & Chief Executive Officer
647-992-7727
mark@peeks.com