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A Social Network You Can Make a Living From #Peeks $PEEK.ca $IDK.ca $BCOV $AVID

Posted by AGORACOM-JC at 9:35 AM on Thursday, November 1st, 2018

Peeks dark logo

Peeks Social has a social network that you can make a living from.

Peeks Social is a live-streaming social network which enables social and commercial interactions, Peer-to-Peer payments, and other social commerce capabilities. Peeks Social is the world’s first social network which bridges the gap between traditional social media and professionally produced content via live or pre-recorded broadcasts. Peeks Social enables content creators to immediately monetize their content through patented and proprietary payment technologies.

The Most Rewarding Live Streaming Platform

Go Live
Start broadcasting your stream from anywhere to anyone in the world.

Get Paid
Collect tips, get sponsored, use paywalls and get paid for your content.

Get Popular
Grow your followers overnight by getting featured in Peeks Social.

Explore
Watch exclusive live streams and videos from around the world and receive special offers.

For more information on Peeks Social Ltd. (PEEK:TSX.V) please fill out the form below.

Source: https://www.b-tv.com/peeks-social-company-feature-ep-332/

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Peeks Social $PEEK.ca Announces Financial Results for Q2 Ended August 31, 2018 With Gross Revenue of $2.1 million $IDK.ca $BCOV $AVID

Posted by AGORACOM-JC at 8:42 AM on Wednesday, October 31st, 2018

Peeks dark logo

  • The Peeks Social platform generated gross revenue of $2.1 million during Q2 2019, up from $1.3 million during Q2 2018;
  • User sessions were 6.50 million for the three months ended August 31, 2018, as compared to 4.63 million for the three months ended August 31, 2017

TORONTO, Oct. 31, 2018 — Peeks Social Ltd. (TSXV: PEEK; OTCQB: PKSLF) (“Peeks Social” or the “Company”) announced that the unaudited condensed consolidated interim financial statements (“Financial Statements”) and Management’s Discussion and Analysis (“MD&A”) for the three and six months ended August 31, 2018 (“Q2 2019”), are now available on the Company’s profile on SEDAR (www.sedar.com). The three months ended August 31, 2018, represent the second quarter of the Company’s 2019 fiscal year.

It is important to note that this is the second reporting period of the Company following the completion of the acquisition of Personas.com Corporation (“Personas”) in May 2018 (see press release dated May 8, 2018). As the acquisition of Personas constituted a reverse acquisition, the Financial Statements are a continuation of the financial statements of Personas, and the comparative results are those of Personas, prior to the acquisition. Due to a change in the year end of Personas, the comparative results represent the three (“Q2 2018”) and eight months ended August 31, 2017, which should be taken into account when reviewing comparative numbers.

Select quarterly highlights include the following:

  • The Peeks Social platform generated gross revenue of $2.1 million during Q2 2019, up from $1.3 million during Q2 2018;
  • GAAP net loss increased to $1.6 million in Q2 2019 from $1.4 million in Q2 2018;
  • GAAP net loss per share was $0.007 for Q2 2019 as compared to $0.012 for Q2 2018; and
  • User sessions were 6.50 million for the three months ended August 31, 2018, as compared to 4.63 million for the three months ended August 31, 2017 (and as compared to 6.20 million for the three months ended May 31, 2018).

Certain information provided in this news release is extracted from the unaudited condensed consolidated interim Financial Statements and MD&A of the Company for the three and six months ended August 31, 2018, and should be read in conjunction with them. It is only in the context of the fulsome information and disclosures contained in the unaudited condensed consolidated interim Financial Statements and MD&A that an investor can properly analyze this information.

The Peeks Social app can be downloaded in either the Apple or Google app stores, or by visiting www.peeks.social.

For further information, please contact:

Peeks Social Ltd.
Mark Itwaru
Chairman & Chief Executive Officer
416-639-5339
[email protected]		 David Vinokurov
Director Investor Relations
416-716-9281
[email protected]

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this Release. 

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2018 Social Media trends $PEEK.ca

Posted by AGORACOM-JC at 1:27 PM on Tuesday, February 27th, 2018
  • Live streaming will continue to dominate social media
  • Video will continue to grow as it has for the past couple years
Milo Loftin

Writer, entrepreneur and social media influencer Natalie Zfat joined Good Morning San Diego to talk about the the social media trends of 2018.

When she’s not engaging with her 450K followers, Natalie loves sharing her entrepreneurial thought leadership at conferences and universities, including Carnegie Mellon, Parsons: NYU Stern School of Business, Internet of Things World and SXSW.writer, entrepreneur and social media influencer with a professional mantra that success means never doing the same thing twice (unless it was really fun the first time).

The top five social media trends for 2018.

5. Ephemeral Content will be dominating social media. Ephemeral content is content that is short-lived, typically expiring in 24 hrs like that of Snapchat, Instagram and Facebook stories. Viewed as more authentic by viewers than long living content or branded and sponsored posts.

4. Video will continue to grow as it has for the past couple years. They have been shown to promote higher interactions, likes, retweets, shares, etc. – integrating video content into social strategies and tying it into all written content will be pivotal in 2018.

3. Influencers aren’t going anywhere anytime soon. In 2018 expect to see more brands embracing influencers and in doing so finding more authentic ways to connect with current and new audiences.

2. Live streaming will continue to dominate social media for an array of brands from news networks to fashion designers. This will begin to be a more integral part of social media strategies for smaller and medium-sized brands, who can share unique content to build and grow their audiences.

1. Regulations: We are also likely to see a change in the way that social media platforms are managed. There is still a need to more successfully regulate inappropriate content – and the Russian bots that have promoted rhetoric across social platforms have boosted this need. We may see changes to social media agreements and how our content is viewed and approved.

Source: http://www.kusi.com/2018-top-social-media-trends/

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Peeks Social $PEEK.ca Announces Record Monthly Deposits and User Sessions $BCOV $AVID

Posted by AGORACOM-JC at 8:46 AM on Friday, February 2nd, 2018

Peeks large

  • Announced that the Peeks Social platform reached an all-time high of $480,000 in monthly user deposits
  • Over 2.2 million monthly user sessions in January 2018

TORONTO, Feb. 02, 2018 – Peeks Social Ltd. (TSXV:PEEK) (OTCQB:PKSLF) (“Peeks Social” or “the Company”) is pleased to provide updated key performance indicators (“KPIs”) relating to the Peeks Social platform. The Company is also very pleased to announce that the Peeks Social platform reached an all-time high of $480,000 in monthly user deposits and over 2.2 million monthly user sessions in January 2018.

The table below provides a summary of select recent KPIs for the Peeks Social platform.

Peeks Social Amalgamation Update      

The Company reports that both Peeks Social and Personas.com Corp. have agreed on all terms for the Definitive Agreement.  The Definitive Agreement is scheduled to be signed Friday February 2, 2018.  Details of the Agreement will be press released early next week subject to regulatory approval.

“We are pleased to see continuous growth across all KPIs.  We are also excited about the impending amalgamation, as the Company will finally be able to benefit from the full value of the business moving forward,” states Mark Itwaru, Chairman and CEO.

The Peeks Social app can be downloaded in either the Apple or Google app stores, or by visiting www.peeks.com.

Notes:

  1. These two KPIs represent the number of times the Peeks Social app was accessed by users and the average duration of use, respectively.  Data was provided through Google Analytics. For additional information on Google Analytics’ definition of “session” and the methods of calculating “sessions”, please refer to https://support.google.com/analytics.
  2. This KPI represents the total amount of external deposits into user wallets in the Peeks Social platform. Wallets may contain USD or a digital currency inside the Peeks Social platform referred to as “coins”. Deposits to wallets may be made via credit card or in-app purchase. “Coins” are sold at a premium to their value in order to cover app store transaction fees and as an additional revenue source for the platform. These premiums are not included in this KPI. Deposits denominated in USD are translated to CAD using the monthly average exchange rate as published by the Bank of Canada. While the “gross deposits” is an important KPI for the Peeks Social platform, it is not a direct indicator of the Company’s financial performance.

For further information, please contact:

Peeks Social Ltd.
Mark Itwaru
Chairman & Chief Executive Officer
647-992-7727
[email protected]

David Vinokurov
Director Investor Relations
416-716-9281
[email protected]

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this Release.

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5 of the latest popular social media trends $PEEK.ca $BCOV $AVID

Posted by AGORACOM-JC at 2:54 PM on Tuesday, January 30th, 2018

Sanskriti Acharya

January 26, 2018

  • Growth of live streaming
  • Live video streaming has changed the way people interact with one another and share their experiences, through live events such as football or cricket games, concerts, cultural events
  • Live streaming trend is transforming everyone into a citizen journalist by giving easy access to anyone with a smartphone.

The word ‘trend’ itself has been changing in terms of people’s interests and choices. Every year, social media is bringing a new trend to connect with people and making things more customised for individual development. Social media has been playing a crucial role in mass audiences, in enhancing an individual, group, community, country as well as a product identity.

In the recent past, a number of significant audio-video and image stories have been integrated into social media platforms: Facebook, Snapchat, Instagram, Blogs and many more. The development of advanced technologies and creative ideas have created a buzz amongst people on what will be the next and happening trend in social media. People easily get bored with past trends and start seeking new styles and forms in social media.

Although, it is hard to predict how the social media landscape will trend and change in the coming days, below are some of the latest popular social media trends that are in high fashion among people.

  1. Growth of live streaming

Live video streaming has changed the way people interact with one another and share their experiences, through live events such as football or cricket games, concerts, cultural events and so on. The live streaming trend is transforming everyone into a citizen journalist by giving easy access to anyone with a smartphone. According to a survey, about 1.6 billion and plus users are available in the Facebook live app, and a lot more consumers are involved in live streaming of their activities.

  1. ‘Your story’ visible for 24 hours

‘Your story’ will only exist for 24 hours, and then after that, a new one will appear. Nowadays, people love to post their pictures, statuses, quotes and videos of their daily day to days in the ‘Your story’ section on Facebook and Instagram instead of posting it to their timeline. The short and sweet ‘Your story’ invention has been attracting many people every day to use it for new ideas and styles.

  1. Chatbots

With the rise of the messaging and chatting trend, chatbots have been developed to make service easier and faster for the customers. Basically, chatbots are artificial intelligence systems that interact with users via messaging, text or speech. In the near future, we won’t be chatting with just friends on Facebook and WhatsApp only but with Bots, which will be representing different companies from all around the world.

  1. Sticky Al

Sticky Al is an artificial neural network app which helps capture yourself as a still or GIF image. It takes your own selfie stickers and also creates animated stickers that gets saved into the sticker pack, making it easy to share in conversation with family, friends and colleagues; you can also share them via any compatible messaging or social media app, such as Messenger, Instagram, Snapchat, WeChat, iMessage and so on.

  1. Blogs

Blogs are online chronicle texts that are updated frequently or on a daily basis, usually written in short phrases and sentences that readers can respond to with comments. Like most new innovations on the internet, a blog has become an internet diary where every group, company and even an individual can share their knowledge, expertise, thought processes and goals to everyone. Blogs are often included in social media because of their ability to allow readers to comment, and get involved in a string of discussions with bloggers and others who read the blog to make it social.

Source: https://dailytimes.com.pk/189135/5-latest-popular-social-media-trends/

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Peeks Social $PEEK.ca Launches AdShare Program in OfferBox $BCOV $AVID

Posted by AGORACOM-JC at 7:29 AM on Wednesday, January 24th, 2018

Peeks large

  • Continuous evolution of the Peeks Social platform the OfferBox advertising revenue share integration is now complete and has been deployed to both the Android and iOS Peeks Social apps.  
  • OfferBox allows users to create actionable incentives that can be distributed to viewers of livestreams and archived videos

TORONTO, Ontario, Jan. 24, 2018 — Peeks Social Ltd. (TSXV:PEEK) (OTCQB:PKSLF) (“Peeks Social” or “the Company”) is pleased to report that as part of the continuous evolution of the Peeks Social platform the OfferBox advertising revenue share (“AdShare Program”) integration is now complete and has been deployed to both the Android and iOS Peeks Social apps.

The OfferBox allows users to create actionable incentives that can be distributed to viewers of livestreams and archived videos.  All users have the ability to connect products or services from their own e-commerce websites or those of their affiliate sponsoring brands. The Peeks Social platform monetizes these Cost-Per-Action (CPA) campaigns by charging a percentage of the gross sales price of items sold through the OfferBox.  This monetization strategy also provides for Cost-Per-Impression (CPI) based revenue that is split between the streamer and the Peeks Social platform.

The AdShare Program was purpose built to facilitate the sale of all ad units available for sale on broadcast television and on digital platforms.  Specifically, the AdShare Program facilitates the sale of product placement ads, CPI ads, CPA ads, onscreen overlays and affiliate marketing programs.

The AdShare Program interacts with the OfferBox so that ads can result in direct sales. The AdShare Program allows advertisers to target advertisements based on a wide variety of viewer demographics including location, age, gender and individual tastes.

Olay, Roses Only, TV Online Store, Yves Rocher, zChocolat, Betty’s Attic, AMC Networks: Shudder and Sundance Channel, Eye Buy Direct, Cooking Light Diet, Xcoser, BookVIP, Chicnico, SpaFinder, SwimSpot and Matel TM are among 40 brands that are now available as sponsors to streamers on the Peeks Social platform. Upon starting a livestream Peeks Social streamers will be able to select brands to promote through the OfferBox on their streams.  Streamers will then be able to earn on a CPA or CPI basis.

“Peeks Social enables everyday streamers to instantly start monetizing their audience base.  A streamer’s ability to select from globally recognized brands and to begin promotions right away democratizes digital ad revenue earning capability.  The vision for a social commerce vertical that Peeks Social set out to create now exists in that anyone can now become a brand ambassador by picking up a mobile device and going live on Peeks Social.  The overwhelmingly positive response we’ve had from both brands and streamers is that this new medium for promotion will empower people and drive a convergence of social media and digital marketing,” states Mark Itwaru, CEO of the Company. “We will continue to deploy new offers, brands and promotions to the OfferBox on a regular basis.”

For further information, please contact:

Peeks Social Ltd.

Mark Itwaru
Chairman & Chief Executive Officer
647-992-7727
[email protected]

David Vinokurov
Investor Relations
416-716-9281
[email protected]

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How will the #socialmedia landscape change in 2018? $Peek.ca $BCOV $AVID

Posted by AGORACOM-JC at 11:33 AM on Monday, January 8th, 2018
  • Live video will become even more important
  • The power of a live video will lead to new immersive experiences, gaining immediate engagement with an audience that grows more into a new way of communication
  • This could bring new opportunities for user-generated content and campaign promotion, while influencer marketing can become even more engaging with live streaming

New year brings new goals. What should we expect from social media in 2018.

Author

Tereza Litsa

It’s a new year and it’s time to look ahead. What are the social media trends, both existing and emerging, that will keep us busy through 2018?

The end of Facebook engagement bait

Facebook will demote the posts that directly encourage users to engage with a page, begging for like, shares and comments. With those posts absent from our newsfeeds, Facebook page managers must re-evaluate their engagement strategies.

Both clickbait and engagement bait are on Facebook’s watchlist. This means that 2018 will be the year that we’ll notice a shift of content on Facebook, hoping to promote more quality content.

Instagram is going to become even more popular

Instagram now counts more than 800 million monthly active users, including more than 25 million businesses. With more than 200 million users visiting those profiles every day, we expect Instagram to focus even more on ecommerce and conversions.

“Shopping on Instagram” showed up in December as a test to tag products in a post. This can simply be the beginning of a new fruitful use of Instagram for merchants. The improved analytics and the increased ways to capitalize on your content’s success can also lead to new business opportunities.

The possibility of a ‘Regram’ button

Instagram users have long asked for an option to make sharing easier across the platform. “Regram” has been a popular third-party option to share Instagram content and now it might be a native feature on the platform.

According to Matt Navarra, Instagram has rolled out a ‘regram’ button to a small number of users and we might see it rolling out to everyone in 2018. Marketers would then have to think of new ways to make their content more ‘shareable’ to extend their reach.

Live video will become even more important

More marketers are ready to explore how to include it live streaming as part of their digital strategy and it’s already available across many social networks. The power of a live video will lead to new immersive experiences, gaining immediate engagement with an audience that grows more into a new way of communication.

This could bring new opportunities for user-generated content and campaign promotion, while influencer marketing can become even more engaging with live streaming. The challenge will be to deciding which platform to use, with Facebook, Instagram, YouTube and Twitter offering options. The best way to start is to go where your audience is and then to experiment with different platforms.

Dark social to dominate sharing activity

The rise of private and safe sharing has created the need to measure the dark social traffic. Marketers are facing the challenge of understanding this unattributed traffic, which can help them produce more accurate metrics for their content’s performance.

As users tend to prefer private channels, messaging apps and secure browsing, social analytics will evolve. More tools will show up trying to help marketers exploring how their content gets shared.

Facebook Groups will bridge the gap between profiles and Pages

The new trend of private sharing and the continuous struggle to maintain a Facebook page’s reach can benefit the rise of Facebook Groups. Facebook has already introduced a series of new tools to improve their functionality and highlight the power of the communities.

Marketers can discover a new type of engagement. At the same time, the introduction of Group Insights and the option to associate a Group with a Page can revitalize your existing engagement.

Pinterest will become an even more powerful visual search engine

Pinterest has turned into a powerful visual search engine. The average user starts searching on the platform two to three months before making a purchase, which makes Pinterest extremely valuable for brands.

There have already been important steps in 2017 to make the pins more ‘shoppable’. We expect to see more brands trying out Pinterest’s potential, finding the audience that is ready to turn into customers.

The rise of Messenger

There are now more than 1.3 billion monthly users on Facebook’s Messenger. These people have generated more than 2 billion conversations with businesses, which means that marketers cannot ignore this trend.

There has been a preference for private messages and safe sharing among specific people. As users shift from public posts to messaging apps, marketers need to be prepared for the era that messaging becomes part of their strategy. And that’s when the bots arrive.

The bots are coming

The rise of Messenger has also brought the rise of bots. According to Facebook, there are now more than 100,000 monthly active bots on the Messenger platform, a number that will significantly increase in 2018.

Bots serve as a great example of how AI can be part of an improved brand experience, boosting brand awareness, customer acquisition, engagement and customer support.

Messenger has also announced the decision to update its sharing SDK to improve conversational and contextual sharing. This can bring a further increase in the brands trying out bots as part of their marketing strategy. What’s important is to remember that bots cannot replace the human element and it’s crucial to create a voice that doesn’t alienate your audience from your brand.

More Instagram Stories campaigns will show up

Instagram’s ephemeral format has seen great success in 2017, counting more than 300 million daily active Stories users. Many brands have experimented with their own content in Stories, from spontaneous clips to planned campaigns.

As Stories rise in popularity, we expect more detailed analytics to help brands understand the performance of their content. The fact that you can now save your Stories to last more than 24 hours makes this format even more appealing.

2018 takeaways

Even if our crystal ball doesn’t end up being accurate, these tips should help you:

  • Use social media to engage your audience.
  • Think like a human being, not like a brand.
  • Find the best ways to blend creativity and personalization.
  • Invest in analytics to find the challenging ROI.
  • Don’t forget to be authentic, even as an automated chatbot.

Source: https://www.clickz.com/social-media-landscape-2018/206963/

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7 Social Media Trends That Will Dominate 2018 #LiveStreaming #Peeks $PEEK.ca $BCOV $AVID

Posted by AGORACOM-JC at 11:24 AM on Thursday, December 28th, 2017
Jayson DeMers , Contributor

I demystify SEO and online marketing for business owners. Opinions expressed by Forbes Contributors are their own.

  • Live streaming will continue its explosive rise in popularity
  • About 80 percent of consumers would rather watch a live video from a brand than read a blog, and 82 percent would prefer live video to written social media updates

7 Social Media Trends That Will Dominate 2018

How do you plan on socializing next year? How do you plan on reaching your target audience, who will be socializing with each other, next year? By default, we underestimate how our lives will change in the future.

We tend to think of next year as ending more or less the same as this year (with the exception of any personal plans you might have). In addition, we tend to underappreciate the progress of technology, at least on a smaller scale.

That’s because our favorite social media apps tend to roll out updates on a nearly constant basis, changing slightly but frequently; just as we don’t notice children getting taller day by day, we don’t always recognize how the social media landscape around us evolves. But it is evolving, constantly, and in 2018, there are going to be a handful of highly important trends dictating how that evolution unfolds.

These are seven of the most important trends I’m predicting will make their presence known in 2018:

1. Augmented reality will finally take off. About five years ago, Google came out with a pair of glasses—Google Glass—that promised to bring augmented reality (AR) to the mainstream and change how we live and interact with each other. It was a flop. But now, multiple companies—including Facebook, Google, and Snap—are competingLive streaming will continue its explosive rise in popularity. to enter or re-enter the AR ring. After a handful of highly successful AR apps, rising sales of VR headsets, and greater technological sophistication (including faster internet speeds and better visual rendering), 2018 could finally be the year that AR takes off. If it does, and stays in the mainstream, you can bet that social media will be one of the most popular applications for the technology, bringing people together over vast distances, and providing an entirely new UI for social interactions.

2.Live streaming will continue its explosive rise in popularity You could make the argument that live streaming dominated 2017; about 80 percent of consumers would rather watch a live video from a brand than read a blog, and 82 percent would prefer live video to written social media updates. Live streaming statistics exploded in 2017, thanks in part to all the social platforms and other companies supporting the format. But 2018 will be an even bigger year, now that both audiences and brands have settled into the format. This is no longer a cool new way to interact with audiences—it’s an expectation for your brand.

3. Privacy and open source will take precedence. The use of social media requires the forfeiture of certain types of privacy. Though Facebook, Twitter, and other platforms have attempted to crack down on users abusing the system, and are trying to keep customers informed about their privacy rights, some users are still hungry for an app that won’t sell their information to advertisers. I think in 2018, we’ll see an increase in the number and popularity of apps that keep user privacy as a top priority, or offer open-source APIs to make users feel more comfortable with using them.

4. Gamification will extend to social media apps. Users love to interact with each other, but they also love game-like experiences—and because many companies have generated significant revenue from microtransactions and immersive gaming experiences, it’s only a matter of time before we see an app that tries to blend social media and gaming more organically. Time will tell what kind of app could result from this hybridization, but it’s likely going to make a significant impact in 2018.

5. Ad growth will accelerate. Early in their development, social media platforms made building a user base their highest priority. Now that they’re more firmly established and have proven their long-term viability, their biggest concern has shifted to revenue. Most major social media brands have already started shifting their focus toward building more advertising, but 2018 will see an even bigger shift in that direction.

6. Brand fatigue will force changes to the current social media formula. In 2017, there were more than 50 million small businesses using social media pages to interact with their customers. Social media is incredibly popular for a reason, but that increased volume of businesses is also leading to an increased presence of brand-written content. This is already leading to some signs of brand fatigue, making consumers less likely to engage with sponsored or branded content than content from independent sources. That’s going to put more pressure on brands to make better, more independently verifiable sources.

7. Local and personal experiences will sharply increase in popularity. Partially as an extension of the brand fatigue, 2018 will be a year for more local and personal experiences. With Google putting a higher emphasis on search results for local companies, and online consumers wanting more local, interpersonal interactions, I expect to see an increase in the number of local business owners reaching out to individuals, and doing more to engage with their respective communities. This is going to be a benefit for both entrepreneurs and consumers, as well as the communities in which they reside.

Are these trends going to completely change how brands and consumers use social media? I doubt it, but we’re in for one interesting year. If you want to remain competitive in the world of social media marketing, and prevent your competitors from getting ahead of you, stay tuned to the latest changes, and don’t hesitate to update your brand strategy to fit new trends, expectations, and opportunities.

The more modern your campaign is, the better chances you’ll have at connecting with your audience, and differentiating yourself from the crowd. For more help with your social media marketing strategy in 2018, see The Definitive Guide to Social Media Marketing.

Source: https://www.forbes.com/sites/jaysondemers/2017/12/27/7-social-media-trends-that-will-dominate-2018/2/#1b1366597aba

 

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2018 video trends on the rise #streaming $PEEK.ca $BCOV $AVID $SNAP

Posted by AGORACOM-JC at 12:46 PM on Wednesday, December 6th, 2017

  • Video content will continue to soar in popularity in 2018,
  • As social media users become even more engaged with video thanks to the increase in engaging, stimulating visual imagery

When it comes to posting content on the internet, you have a lot of options. Not only do more and more platforms support video content, but an increasing number of websites are introducing live streaming features as well. Users can post photographs, videos, and even go live to interact with their friends, family, and followers through social media, and advertisers and entrepreneurs are increasingly invested in finding new and innovative ways to reach audiences through these channels. Across all social media platforms, in a wide variety of industries, among a large and diverse audience, video and live streaming services are gaining popularity; regardless of your reason for tapping into the power of social media, there are some video trends developing, and you should be watching them rise!

360 degree and shoppable videos

Another interesting video trend already on the rise is 360 video, which allows the viewer to control their perspective while watching the content, like a first-person perspective video game. And while virtual reality presents some really exciting potential, you don’t even need a headset to create or engage with 360 video content; these videos are easily played on smartphones and are frequently used for advertising. Thanks to the immersive nature of the technology, 360 video content catches more views, shares, and subscribers than standard video content.

As 360 video and virtual reality merge, 2018 will also see a surge in shoppable video content. Brands like Birchbox and GoPro are already testing shoppable video layers, in which users are able to swipe-to-buy after viewing an Instagram or Snap video advertisement. This allows brands to turn social video views into direct response sales, dramatically increasing conversion. More and more, companies will turn to video content to help them bridge the gap between social media scrolling and consumer actionables, like sharing, commenting, reacting, and purchasing.

Stream across multiple platforms

Streaming content is an integral component of faciliting comprehensive marketing programs. But today, consumers are consistently toggling back and forth between platforms, which means that there is often a disconnection of narrative or behind-the-scenes content. The problem is that most of us many content providers, including gamers and influencers, have certain bandwidth and processing limitations that make it difficult to stream to more than one channel at a time. If you’re sort of scratching your head a little, it’s ok; what it basically boils down to is that your home internet can only handle so much high-quality content.

Luckily, new technologies are emerging that make it possible to stream across more than one platform without sacrificing the quality of content or audience experience. Restream is one platform that makes it possible to broadcast live from up to 30+ different platforms across the world, including YouTube, Facebook, Twitch, and Twitter.

Why video content?

Video content will continue to soar in popularity in 2018, as social media users become even more engaged with video thanks to the increase in engaging, stimulating visual imagery. Not only will technological advances like virtual reality continue to create new and exciting mediums for video artistry, but services like Restream will make it possible for users to distribute their content across more platforms and share it with a wider audience. Live video streaming is the perfect way to connect with your audience, because people tend to attach on a deeper level thanks to the visually stimulating and interactive nature of a live broadcast. The more immersive the live content is, the better — live streaming has been used to conduct interviews, share live events, and grant exclusive, behind-the-scenes access, but its possibilities are nearly endless.

This post is part of our contributor series. The views expressed are the author’s own and not necessarily shared by TNW.

Source: https://thenextweb.com/contributors/2017/12/01/2018-video-trends-rise/

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Peeks Social Ltd. $PEEK.ca Announces Financial Results for the Three Months Ended August 31, 2017

Posted by AGORACOM-JC at 8:33 AM on Tuesday, October 31st, 2017

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TORONTO, Oct. 31, 2017 — Peeks Social Ltd. (TSXV:PEEK) (OTCQB:PKSLF) (“Peeks Social” or “the Company”) announced that the unaudited Financial Statements and Management’s Discussion and Analysis (“MD&A”) for the second quarter ended August 31, 2017, are now available on the Company’s profile on SEDAR (www.sedar.com).

Q2 2018 represents the three months ended August 31, 2017. Select highlights from the quarter include the following:

  • Q2 2018 total revenue was $118,290 as compared to $13,850 for Q2 2017. Revenues of the comparative period related to advertisements on the now retired Keek products.
  • Q2 2018 net loss was $1,769,803 as compared to $792,522 for Q2 2017. Net loss for Q2 2018 includes $290,563 of stock-based compensation and $860,610 of marketing expenses (Q2 2017 – $155,543 and $10,898 respectively).
  • Q2 2018 net loss per share was $0.03 as compared to $0.02 for Q2 2017.
  • Q2 2018 cash balance was $3,435,330 as compared to $257,241 for Q1 2017.

The Peeks Social platform charges a “platform fee” on transactions between users. Pursuant to a technology licensing agreement with Personas.com Corporation, the Company currently generates licensing revenue from the Peeks Social platform equal to 30% of the gross profit generated from the Peeks Social platform. The Company intends to pursue the acquisition of all underlying intellectual property and technology assets relating to the Peeks Social platform in order to acquire an up to 100% interest in the product (see press release dated July 25, 2017). Gross platform fees charged by the Peeks Social platform for the six months ended August 31, 2017, were $736,863 (of which the Company is entitled to 30%). In the first ten months since its launch on November 1, 2016, the Peeks Social platform processed nearly $2,550,000 of transactions between users.

“We are pleased to continue to show double digit percent quarter-over-quarter growth. This quarter we attained 15% growth despite taking steps to restrict access to content of a mature nature on the Android platform. The changes resulted in a predictable temporary decline in user sessions for that platform, but was necessary for us to continue to pursue our long-term business objectives, namely providing the foundation for a platform of mass adoption. The change is behind us and continued growth is ahead,” said Mark Itwaru, CEO of the Company.

In June 2017 the Company made a strategic decision to further restrict access to content of a mature nature on the Android app. June 2017 was the first month of Q2 2017. These changes had a temporary impact on Android traffic levels including User Sessions and Licensing Revenues derived from the Android app. The Company made almost identical changes to the iOS app in January 2017. The effects of the changes on the Android user base were similar to those observed on the iOS user base following the iOS change. The decrease in User Sessions from the Android change was isolated to the Android app and the bounce back period was similar to that of the January 2017 iOS change.

Certain information provided in this news release is extracted from the unaudited Financial Statements and MD&A for the second quarter ended August 31, 2017, and should be read in conjunction with them. It is only in the context of the fulsome information and disclosures contained in the unaudited Financial Statements and MD&A that an investor can properly analyze this information.

The Peeks app can be downloaded in either the Apple or Google app stores, or by visiting www.peeks.com.

For further information, please contact:

Peeks Social Ltd.
Mark Itwaru
Chairman & Chief Executive Officer
647-992-7727
[email protected]

David Vinokurov
Director Investor Relations
416-716-9281
[email protected]

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this Release.

Forward-Looking statements:

The information and statements in this news release contain certain forward-looking information relating to a potential asset acquisition or similar transaction which has not yet been structured or committed to, as well as statements relating to the future performance of the Peeks Social platform, including revenues derived from the product and trends in key performance indicators. This forward-looking information is subject to certain risks and uncertainties and may be based on assumptions that could cause actual results to differ materially from those anticipated or implied in the forward-looking information. Peeks Social Ltd.’s forward-looking information is expressly qualified in its entirety by this cautionary statement. Except as required by law, Peeks Social Ltd. undertakes no obligation to publicly update or revise any forward-looking information.

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