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Good Life Networks Inc. $GOOD.ca announces integration agreement with the global digital advertising arm of Fortune 500 U.S. based Telecommunications company $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 9:14 AM on Thursday, July 12th, 2018

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  • Announced commercial partnership currently under NDA with the digital advertising arm of a triple play (Television, Mobile, Internet) Fortune 500 U.S. based Telecommunications company

VANCOUVER, July 12, 2018  – Good Life Networks Inc. (“GLN“, or the “Company“) (TSXV: GOOD) (FSE: 4G5), a Vancouver-based programmatic advertising technology company is pleased to announce a commercial partnership currently under NDA with the digital advertising arm of a triple play (Television, Mobile, Internet) Fortune 500 U.S. based Telecommunications company.

“Creating multiple revenue streams by leveraging our patent pending technology and experience are the primary focus of our growth strategy. Integrations are an important component of that strategy. Our video advertising platform delivers great returns for supply side vendors like our new telco relationship,” stated GLN CEO Jesse Dylan, “and this gives GLN access to a substantial number of multiple new advertisers, brands and revenue opportunities.”

The GLN Story
GLN harnesses the power of artificial intelligence to improve marketing return on investments for advertisers using its patent pending video advertising technology. By 2020, MAGNA, the research arm of media buying firm IPG Mediabrands, expects digital ads to make up 50 percent of all ad spending, expected to reach $237 billion this year. GLN recently closed a $9.2 million subscription financing prior to closing its qualifying transaction and trades on the TSX Venture Exchange under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements:
Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs regarding future events of management of GLN. This information and these statements, referred to herein as “forward‐looking statements”, are not historical facts, are made as of the date of this news release and include without limitation, statements regarding discussions of future plans, estimates and forecasts and statements as to management’s expectations and intentions with respect to U.S. BASED TELECOMMUNICATIONS COMPANY. These statements generally can be identified by use of forward-looking words such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue” or the negative thereof or similar variations. These forward‐looking statements involve numerous risks and uncertainties and actual results might differ materially from results suggested in any forward-looking statements. Important factors that may cause actual results to vary include without limitation, risks relating to the integration with U.S. BASED TELECOMMUNICATIONS COMPANY and general economic conditions. In making the forward‐looking statements in this news release, the Company has applied several material assumptions, including without limitation that the U.S. BASED TELECOMMUNICATIONS COMPANY partnership will be successfully completed in the time expected by management and its commercial agreement with U.S. BASED TELECOMMUNICATIONS COMPANY will produce the desired results, generate the anticipated revenue and expand GLN’s global reach per management’s expectations. GLN does not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements, other than as required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.

SOURCE Good Life Networks Inc.

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Data privacy takes centre stage for advertisers $GOOD.ca $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 1:04 PM on Tuesday, July 10th, 2018
  • Good Life Networks Inc. (TSX.V: GOOD), has created an ad tech platform that uses machine learning algorithms, rather than PII, to serve ads to consumers
  • Consumers are becoming increasingly concerned with a social media world that seems to be spying on them
  • GLN CEO, Jesse Dylan, comments, “It can feel weird when a topic mentioned in discussion with friends in a bar ends up in your Facebook feed as advertisements about that exact product 15 minutes later.”

Jason Smith, special to BNN Bloomberg from Market One Media

Good Life Networks offers ad tech solution

The Cambridge Analytica scandal has brought data privacy issues to the forefront for large advertising technology (“ad tech”) companies like Facebook and Google.

In March, it was disclosed that the political firm had used data from 50 million Facebook users in support of Donald Trump’s campaign for U.S. President.

Facebook CEO and founder Mark Zuckerberg found himself testifying before the U.S. Congress to explain how the company uses it members’ Personally Identifiable Information (PII). Facebook has built its ad tech empire, in part, by using members’ PII to sell targeted advertising.

Consumers like the connectivity and freedom of expression that social networks like Facebook offer, but they are becoming increasingly anxious about how much data these companies are collecting on them and how that information is being used.

This dilemma has companies looking for ways to balance advertisers’ demand for the targeted advertising with consumers’ desire for privacy. One Vancouver-based company, Good Life Networks Inc. (TSX.V: GOOD) (“GLN”), has created an ad tech platform that uses machine learning algorithms, rather than PII, to serve ads to consumers.

Consumers are becoming increasingly concerned with a social media world that seems to be spying on them. GLN CEO, Jesse Dylan, comments, “It can feel weird when a topic mentioned in discussion with friends in a bar ends up in your Facebook feed as advertisements about that exact product 15 minutes later.”

GLN’s goal is to leverage machine learning to offer advertisers a similar level of consumer targeting, but without the privacy concerns attached to many of the most prominent companies in the internet ecosystem.

Programmatic Advertising that Doesn’t Use PII

GLN offers advertisers a video-focused advertising platform that allows its clients to effectively and accurately target ads to consumers to ensure engagement and successful conversions.

Dylan notes, “We don’t collect any PII, and we never will. We believe that technology platforms have crossed the line in the pursuit of collecting user information in order to capture more advertising dollars.”

A technology company, GLN builds software that allows advertisers to target engaged users without violating anyone’s privacy. The company estimates that the addressable market for its product was $17 billion in North America in 2017.

GLN has been growing by leaps and bounds. It posted record full-year revenue for 2017 of $9,723,075, a 278 per cent increase over the $2,571,311 it generated in 2016. Gross profit for 2017 increased 800 per cent, from $481,765 to $4,334,670.

GLN has a patent pending on its programmatic video advertising platform. According to Dylan, the technology was designed from the ground up to avoid using PII. “We avoided PII deliberately. Even before the Cambridge Analytica scandal, we anticipated a backlash.”

Led by a CTO with over 20 years’ experience building advertising platforms, the company’s technology allows advertisers to protect their brand while accessing prospective consumers to drive their business.

Speed, Targeting, and Fraud Protection

GLN claims an ad serve rate three times faster than IAB (Interactive Advertising Bureau) industry standard of 30 milliseconds. It’s high-speed exchange, is used by media buyers and sellers, and offers access to millions of websites and mobile devices worldwide.

GLN delivers an ad in 250 milliseconds and makes decisions on users in 10 milliseconds. The product provides its media buyers with brand safety by ensuring that websites are legitimate and that the traffic to a site is valid.

This feature of the product allows advertisers to avoid wasting advertising spend on fraudulent traffic and helps ensure their brand does not get associated with undesirable media outlets. Dylan comments, “We look at traffic based on a patent pending algorithm to determine if the traffic is valid. Our product protects advertisers from invalid traffic or IVT, from the most sinister to the most innocent.”

GLN has its own proprietary tests for IVT that allow it to vet traffic before going out to third-party vendors. This helps with speed of ad service — a critical selling point of any ad tech service.

A Blockchain Answer to the Ad Industry’s AR Problem

In addition to addressing the issue of privacy in online advertising, GLN is also focused on solving one of the ad industry’s biggest problems: timely payment. The company is developing a provisionally patented blockchain solution that would allow publishers to get paid the next day after their transaction.

Last year, spending on digital advertising outpaced spending on TV in the U.S. for the first time, according to the Internet Advertising Bureau (“IAB”). With that trend expected to continue, GLN is trying to find a 21st century solution for an industry stuck in a 20th century accounts receivable system.

“We aim to clean the market up with a financial instrument that takes some of the volatility out of the blockchain community,” says Dylan. “Publishers don’t want to wait 30, 60, or 90 days for payment, and with our blockchain solution, they won’t have to.”

Organic Growth with an Eye to Strategic Acquisitions

With demand for video advertising growing rapidly, GLN’s patent-pending video platform appears perfectly aligned to where the ad tech market is heading.

The company plans to grow organically and by acquisition in the next year. One recent move was to sign a letter of intent to acquire a leading connected television platform. GLN (TSX.V: GOOD) will stay on the lookout for other acquisitions that can be accretive to the company.

The company’s ambition is to be the third largest ad platform outside of Facebook and Google. It believes demand for ad targeting that doesn’t leverage PII will put it in the driver’s seat going forward. “We’re right in the sweet spot,” says Dylan. “This is our moment.”

Source: https://www.bnnbloomberg.ca/data-privacy-takes-centre-stage-for-advertisers-1.1104827

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What do the latest trends in video mean for marketers? #DigitalAdvertising #Adtech $GOOD.ca

Posted by AGORACOM-JC at 11:17 AM on Friday, July 6th, 2018

By Rebecca Sentance @ Econsultancy

  • If one trend in content publishing and social media has been constant over the past few years, it’s the huge and growing popularity of online video.

Long-form video, short-form video, live video, square video, video advertising… Whatever the format, video has built up a tremendous amount of buzz in the marketing industry for its ability to engage and entertain, with brands increasingly making it a core part of their marketing strategies.

With this in mind, it’s no surprise that venture capitalist and internet expert Mary Meeker devoted several portions of her landmark Internet Trends Report this year to the trends and developments in online video.

What does Meeker’s report have to say about the state of online video in 2018, and what new opportunities does video in 2018 present for marketers? (N.B. Econsultancy runs a Video Marketing Strategy training course and subscribers can download our Online Video Best Practice Guide)

Video is mobile

There was a time not too long ago when the idea of watching online videos on a mobile device was laughable. Mobile internet speeds were too slow, videos ate up too much data, and screen sizes weren’t optimised for video viewing.

Now, however, with faster connection speeds, better support for video from mobile apps and websites, and smartphone screens that are built for multimedia, mobile video consumption has taken off.

Meeker’s report shows that video consumption on mobile has been on the rise since 2012, but really started to shoot upwards in 2015, with the global number of minutes viewed per day rising from around 14 minutes in 2015 to an estimated 35 minutes in 2018.

And nowhere is mobile video consumption growing faster than in the world’s largest internet market, China – more on that later on.

Livestreaming is emerging

Over the past few years, livestreaming has emerged as one of the most popular types of online video.

Previously the sole preserve of hobbyists and event organisers, the last three years in particular have seen live video come into its own as a widespread entertainment medium and social tool, with the launch of services like Periscope and Facebook Live, and the rise of broadcasting platforms like Twitch.

Meeker’s report illustrates the latter with a graph showing that average daily streaming hours on Twitch have increased more than fivefold between 2012 and 2017, from around three million daily views in 2012 to approximately 16 million in 2017.

China: Short-form mobile video in the driver’s seat

Since 2016, mobile internet in China has experienced a phenomenal surge in usage.

Meeker’s report cites data from the China Ministry of Industry and Information Technology, which reports that mobile data consumption in China has leapt from nine exabytes in 2016 to 25 exabytes in 2017 (an increase of 177%).

An increasing amount of that data usage is being devoted to mobile video. Data from QuestMobile shows that between 2016 and 2018, the portion of time that Chinese consumers spent interacting with mobile video on a daily basis (as a percentage of all mobile media) increased from 13% to 22%.

A breakdown of that video consumption into different formats – long-form, short-form and livestreaming – reveals that short-form video is largely responsible for the increase, with short-form video consumption rising steeply between 2017 and 2018.

Long-form video has also seen a general increase in popularity, rising from a little over 200 million daily mobile media hours in 2016 to around 375 million in 2018.

Meeker observes that China’s leading short-form video apps, Douyin (known as Tik-Tok outside of China) and Kuaishou, are both seeing phenomenal success, with huge and growing userbases and a high level of engagement.

Both enjoy somewhere in the region of 100 million daily active users, with an average of 52 minutes spent using the app every day.

Meanwhile, in a sign of things to come, spending on Chinese TV networks has been gradually declining since 2014 in favour of spending on online video platforms.

The content budgets for video platforms such as iQiyi, Youku and Tencent Video – which often produce their own, original, long-form video content – officially eclipsed those of Chinese television networks in 2017.

What do these trends mean for marketers?

Meeker’s report clearly indicates that the domination of online video content isn’t going away any time soon, with new content forms coming to the fore, and new markets emerging where video is wildly popular.

Here’s how marketers can take advantage.

Invest in mobile video content and advertising

The best way to be present in front of an audience consuming increasing amounts of video on mobile is to – you guessed it – produce mobile video.

If you’ve been considering devoting some of your content marketing budget to video content, or making a bigger push towards producing mobile-optimised video, here are some reasons why it could benefit your brand.

  • According to statistics released by Invodo, mobile shoppers are three times as likely to view a video as desktop shoppers
  • These videos get results, too – shoppers who view video are 1.81 times more likely to purchase than non-viewers, and retailers report a 40% uplift in purchases as a result of video
  • People are much more likely to view instructional videos on their smartphone. So if you’re a brand that sells DIY supplies, homeware or hardware, you can cater to this audience by producing how-to videos – as Home Depot has done to great success, racking up more 1 million monthly views on their YouTube channel (source: Tubular Labs).

Even if you don’t have the resources to devote to producing your own video content, mobile video advertising can be an equally effective way to get in front of a mobile audience.

Econsultancy’s Trend Briefing report, Putting Video in Context for 2018, found that mobile video ad revenues are set to rise from $3.5 billion in 2015 to $13.5 billion in 2020, and mobile video ad spend is set to overtake fixed (desktop) ad spend in 2018.

A 2016 whitepaper by Videology, The Mobile Impact: Driving Brand Metrics through Mobile Video Advertising, found that one CPG advertiser achieved a 125% lift in message awareness by using a mobile-focused approach for its video campaign.

Another brand, a major provider of streaming video content, reportedly achieved a 121% lift in brand awareness by targeting mobile users based on their TV viewing habits – and the mobile video campaign was twice as effective as the same campaign run on desktop.

There are more opportunities to target users with mobile video advertising than ever before, with social networks like Facebook, Instagram, Twitter and Snapchat all offering video ad placements. Programmatic advertising exchanges have also expanded their offerings to include mobile video ads, to cater to the demand for this format.

Produce or sponsor live video

Similarly, companies such as Facebook, Instagram and YouTube have responded to the newfound demand for live video by implementing ways for users to monetise their livestreams.

As with mobile video, brands and marketers can decide whether they want to directly produce live video content for their brand, or simply monetise other creators’ live videos with advertising or sponsorships.

If you’re thinking of producing your own live video, have a read of some of our case studies below to learn how other brands have found success – or check out our seven helpful tips for livestreaming.

If you’d rather put advertising budget towards monetising someone else’s video, there are a couple of options for doing so. Brands can sponsor event livestreams – such as live concerts, or gaming competitions – on platforms like Twitch, YouTube, and even Tumblr.

Influencer livestreaming is also on the rise, as influencer marketing – which is in high demand amongst brands as a means of engaging social audiences – moves towards the newly popular medium of live video. Brands like Mashable, Make-A-Wish and Kohl’s have partnered with social influencers and vloggers to create compelling livestream campaigns.

As for live video advertising, Facebook has recently introduced an “in-stream” live video ad format that will only play once at least five minutes of a livestream have elapsed – not unlike an advert break on television. YouTube also offers pre-roll, mid-roll and display and overlay ads for monetising livestreams.

Consider China

Thanks to the dramatic rise of online video in China, video marketing is becoming an extremely effective way for brands to target a Chinese audience.

As we saw from Meeker’s report, China’s online video landscape is made up of a completely different set of platforms. Instead of YouTube and Facebook (both of which are blocked in China), brands need to look to platforms such as Youku, iQiyi and Tencent Video (for long-form video) and Kuaishou, Douyin, Miaopai and Meipai (for short-form video) to reach Chinese users.

Marketing to China isn’t something that will make sense for every brand, but those who do want to tap into China’s massive and growing market, video has proved an excellent medium.

In 2016, for example, L’Oreal ran a giveaway on short video platform Meipai in which it encouraged users to upload and share their Halloween makeup videos for the chance to receive a free gift. More than 11,000 users uploaded videos, which netted more than 60 million views in total for the brand.

Source: https://www.econsultancy.com/blog/70080-what-do-the-latest-trends-in-video-mean-for-marketers-stats

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Advertising on quality websites more cost effective, suggests study $GOOD.ca #advertising #DigitalMarketing $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 3:41 PM on Tuesday, July 3rd, 2018

 

  • According to the study, advertising in quality digital environments is 98% more likely to be placed fully above the fold than adverts on non-premium sites
  • Such placements also resulted in average uplifts for brand awareness ( 11%), ad recall ( 19%), brand perception ( 10%) and recommendation intent ( 10%)

UK – Online adverts appearing within quality branded environments are 42% more cost effective for advertisers, according to a GroupM and Newsworks study.

According to the study, advertising in quality digital environments is 98% more likely to be placed fully above the fold than adverts on non-premium sites. Such placements also resulted in average uplifts for brand awareness ( 11%), ad recall ( 19%), brand perception ( 10%) and recommendation intent ( 10%).

Quality digital environments were defined as websites where consumers have a stronger affinity with the brand, such as newsbrand publishers or sports websites.

Ads appearing on quality websites are over 58% more likely to be 100% in view for at least five seconds, according to the study, which also found that 48% of ads on the open exchange were never seen. Ads must be 50% in view for at least one second to be deemed viewable according to online industry standards.

The two companies will now use the findings from the research to build an industry-wide quality exposure factor for programmatic buying.

Vanessa Clifford, chief executive at Newsworks, said: “For years now, digital advertising has been used as a catch-all term in our industry, encompassing a myriad range of contexts. Now we have the insight to differentiate the value of a high-quality placements – such as on a newsbrand website – from general free browsing. This marks a huge step in our ongoing effectiveness programme and, working with GroupM, our aim is to make this work an actionable part of the online buying process for advertisers.”

The research, covering 394 million impressions in 84 campaigns and over 28,000 survey responses, ran between September 2017 and June 2018. Meetrics collected viewability and user engagement data for the campaign impressions and Cint distributed brand tracking surveys to panellists exposed to the campaigns.

Source: https://www.research-live.com/article/news/advertising-on-quality-websites-more-cost-effective-suggests-study/id/5040483

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How #programmatic advertising helps to target the right audience #adtech $GOOD.ca $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 11:06 AM on Tuesday, June 26th, 2018

  • An essential component of location-based advertising is programmatic advertising which has become the buzzword
  • There is a growing trend of brands adopting this technology to serve online ads to a business’ most likely customers

Even though you have the best of advertisements made, they cannot have the desired effect unless they appear at the right time and at the right place.

There is a growing need, regardless of company size and location, to make advertising more personal… more localized. Advertisers of all sizes are evaluating how they can most effectively identify and reach customers where they live and play and as a result, they are adjusting their marketing spend to do just that. BIA/Kelsey forecasts that US location-based ad spend will double in the next five years.

Since nomenclature, local preferences, competitors, and buying habits vary widely from state-to-state and city-to-city, location-based advertising delivers better performance and deeper insights for marketers of all shapes and sizes.

An essential component of location-based advertising is programmatic advertising which has become the buzzword. There is a growing trend of brands adopting this technology to serve online ads to a business’ most likely customers. The addition of programmatic advertising was one of the biggest advancements in digital since the introduction of search.

What is programmatic advertising?

Programmatic advertising enables to target a specific category of audience. Here the segments can range across demographics such as gender, age, social status, to geographic in certain areas of the country. Along with this, with ‘paid search’ one can also control the ads to a specific time of the day or monitor the frequency. You can decide which publishers you want your ads to show on.

By doing this, you are only paying for highly effective ads, delivered to the right people at the right time. Programmatic advertising breaks the stereotypical norms of traditional ad buying. Buyers nowadays do not like to run a certain number of ads with a publisher and remain locked in a contract.

Source: LeadsIn other words as State of Digital states programmatic advertising is the algorithmic purchase and sale of advertising space in real time. During this process, software is used to automate the buying, placement, and optimisation of media inventory via a bidding system. Automating the process means that it can be done in real time and doesn’t rely on the human touch, manual insertions and manual trading.

How can localizing programmatic advertising help?

Programmatic advertising is a very efficient and effective way for brands to reach their desired audiences.  By localizing their programmatic advertising efforts, brands are able to both customize their targeting and customize their messaging to the needs of the local markets that they serve.

For example, a Toyota dealer in Palo Alto, CA, may have a lot full or Prius hybrid vehicles, and will need very different targeting and messaging than a Toyota dealer in Fort Worth, TX, who will likely have a lot full of Tundra pickup trucks and SUVs.  Localized programmatic enables customization of advertising to each dealer’s local needs.

A company which is emerging as a leader in this field is Simpli.fi. The company has made localized programmatic advertising both affordable and effective for not only multi-location brands and ad agencies, but they also work closely with Local Media Groups (TV, Radio, Cable & Newspapers) to bring the power of localized programmatic to SMBs.

Stating the importance of localized programmatic advertising Frost Prioleau, CEO of Simpli.fi says, “Initially, most of the available programmatic tech was focused on national campaigns. Most programmatic platforms base their targeting on pre-packaged audience segments, making it difficult to customize, optimize and personalize audiences to local buying habits, brand preferences, and competitive players.”

Localization is necessary in order to effectively reach users whose buying habits, nomenclature, and preference vary widely from state-to-state and city-to-city. “However, scaling large numbers of highly personal and targeted local campaigns requires purpose-build technology. This is where Simpli.fi fits into the marketplace. Simpli.fi’s use of unstructured data, which allows for rich, highly granular targeting, serves ads based on element-level information, making campaigns more relevant and effective for prospects, thus driving a higher ROI,” adds Prioleau.

Programmatic advertising hence not only helps to deliver this level of insight and transparency but also creates the opportunity for brands to engage in near real-time with connected and unique audiences.

Source: https://www.geospatialworld.net/blogs/programmatic-advertising/

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#Digital Ad Spend Reaches an All-Time High of $88 Billion in 2017, With #Mobile Upswing Unabated, Accounting for 57% of Revenue – $GOOD.ca

Posted by AGORACOM-JC at 2:24 PM on Monday, June 18th, 2018
  • Total U.S. digital ad spend reached a record-setting $88 billion last year
  • Represents a 21 percent uptick over the previous year at $72.5 billion, and marks the first time in this report that digital ad revenues have overtaken television (broadcast and cable combined)

Mobile Advertising Hits Landmark $49.9 Billion, While Digital Video Climbs to a Record $11.9 Billion, According to 2017 IAB Internet Advertising Revenue Report

NEW YORK, NY (May 10, 2018) —Total U.S. digital ad spend reached a record-setting $88 billion last year, according to the latest IAB Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB), and prepared by PwC US.  This represents a 21 percent uptick over the previous year at $72.5 billion, and marks the first time in this report that digital ad revenues have overtaken television (broadcast and cable combined).

Mobile built on its momentum from 2016, when it first took more than half of total revenues—claiming an even bigger slice of the pie in 2017 at 57 percent. Spend on mobile rose from $36.6 billion in 2016 to $49.9 billion in 2017, marking a 36 percent increase year-over-year.

Other highlights from the report include:

  • Digital video hit a record $11.9 billion in 2017, a 33 percent year-over-year increase from $8.9 billion in 2016
  • On mobile devices, video revenue surged by 54 percent to $6.2 billion, representing the first time that mobile video revenues have surpassed desktop video
  • Social media advertising commanded $22.2 billion last year, rising 36 percent over $16.3 billion in 2016
  • Search revenues reached nearly $40.6 billion in 2017, up 18 percent from $34.6 billion in 2016
  • Banner advertising is up 23 percent to $27.5 billion, 67 percent of which is derived from mobile banners.
  • Digital audio, measured for the second time in a full-year report, is up 39 percent to $1.6 billion from $1.1 billion in 2016

“Consumers are increasingly spending a tremendous amount of time with interactive screens and content – from mobile to desktop and audio to OTT – and brands are in lockstep with a growing commitment to digital ad buys,” said Randall Rothenberg, CEO, IAB. “Mobile captured more than half of the total digital ad spend last year and we can easily expect that share to continue to climb. Video also saw significant growth. That is no surprise—especially after seeing buyers clamoring to get into last week’s NewFronts presentations in New York.”

“Smartphones and tablets have become indispensable tools in the hands of consumers, from the moment they wake up to right before they go to sleep,” said Anna Bager, Executive Vice President, Industry Initiatives, IAB. “A double digit uptick in spend on mobile video is testament to both the pull of mobile and consumer’s never-ending demand for sight, sound, and motion—even while on-the-go. In addition, brands are embracing digital audio at a fast clip, recognizing the power of this burgeoning medium.”

“Digital advertising revenues have been steadily rising for several years and buyers continue to increase their investment,” said David Silverman, Partner, PwC US. “From mobile to video, consumers are constantly turning to digital, whether for information, entertainment, shopping, sharing, or more.”

IAB Full Year Report- Comparison of 2017 and 2016 Data (in millions)

 

Revenue (Ad Forms) Full Year 2016 Full Year 2017
% $ % $
Search (Mobile and Desktop) 47.7% $34,575 46.2% $40,630
Banner  (Mobile and Desktop) 30.7% $22,288 31.2% $27,491
      Sponsorships 1.0% $722 0.9% $824
      Rich Media 2.8% $2,011 2.9% $2,509
      Ad banners / display ads 27.0% $19,554 27.4% $24,158
Digital Video Commercials  (Mobile and Desktop) 12.3% $8,926 13.5% $11,863
Other  (Mobile and Desktop) 9.3% $6,732 9.1% $8,023
      Classifieds and Directories 4.2% $3,018 3.8% $3,354
      Lead Generation 3.4% $2,497 3.4% $2,953
      Audio 1.6% $1,130 1.8% $1,574
      Other (Mobile Other) 0.1% $86 0.2% $142
Total 100% $72,521 100% $88,007

 

Revenue (Desktop v Mobile) Full Year 2016 Full Year 2017
% $ % $
Desktop 49.5% $35,881 43.3% $38,105
Mobile 50.5% $36,641 56.7% $49,902
Total 100% $72,521 100% $88,007

 

Revenue (Pricing Models) Full Year 2016 Full Year 2017
% $ % $
Search (Mobile and Desktop) 34.6% $25,085 33.9% $29,794
Banner  (Mobile and Desktop) 64.0% $46,432 62.3% $54,813
Hybrid 1.4% $1,004 3.9% $3,400
Total 100% $72,521 100% $88,007

The following chart highlights quarterly ad revenue since IAB began measuring it in 1996; dollar figures are rounded.

IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC. The Q4 2017 revenue is estimated based upon a representative sample of the overall survey respondents. The results are considered a reasonable measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertising on the internet. The survey includes data concerning online advertising revenues from web sites, commercial online services, free email providers, and all other companies selling online advertising.

The full report is issued twice yearly for full and half-year data, and top-line quarterly estimates are issued for the first and third quarters. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information. Past reports are available at www.iab.com/adrevenuereport.

About PwC US
At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 158 countries with more than 236,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com.

©2018 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.

About IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, it develops technical standards and best practices. IAB and the IAB Education Foundation are committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a San Francisco office.

IAB Media Contact 
Laura Goldberg
347.683.1859
[email protected]

PwC Media Contact
Carey Bodenheimer
213.392.9684
[email protected]

Source: https://www.iab.com/news/digital-ad-spend-reaches-all-time-high-88-billion-2017-mobile-upswing-unabated-accounting-57-revenue/

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FEATURE: Video Advertising Is The Future: Good Life Networks $GOOD.ca With $1.3M in Q1 Revenue

Posted by AGORACOM-JC at 11:57 AM on Wednesday, June 6th, 2018

GOOD: TSX-V

GLN harnesses the power of artificial intelligence to improve marketing return on investments for advertisers using its patent pending video advertising technology. By 2020, MAGNA, the research arm of media buying firm IPG Mediabrands, expects digital ads to make up 50 percent of all ad spending, expected to reach $237 billion this year.

Q1 Financial Highlights

  • Revenue increased 2072% to $1,322,139 in the First Quarter of 2018
  • Gross profit increased to $448,270 from $1,971 during the First Quarter ended March 31st, 2017;
  • Gross margin as a percentage of revenue were 34% compared to 3% during the First Quarter of 2017, representing a 1,133 % increase.

Hub On AGORACOM / Corporate Profile

FULL DISCLOSURE: Good Life Networks is an advertising client of AGORA Internet Relations Corp.

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Good Life Networks Inc. $GOOD.ca increases first quarter revenue year over year by 2072%

Posted by AGORACOM-JC at 4:33 PM on Monday, May 28th, 2018

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  • Revenue increased 2072% to $1,322,139 in the First Quarter of 2018 compared to $60,870 during the First Quarter of 2017;
  • Gross profit during the three months ended March 31, 2018 increased to $448,270 from $1,971 during the First Quarter ended March 31st, 2017;
  • Gross margin as a percentage of revenue during the three months ended March 31, 2018 were 34% compared to 3% during the First Quarter of 2017, representing a 1,133 % increase.

VANCOUVER, May 28, 2018  – Good Life Networks Inc. (“GLN“, or the “Company“) (TSX-V: GOOD, FSE: 4G5), a Vancouver-based programmatic advertising technology company, is pleased to announce that it has filed its First Quarter reviewed financial statements for the three months ended March 31, 2018 or “First Quarter” of 2018.  The Company’s reviewed interim consolidated financial statements as at and for the three months ended March 31, 2018 and related management’s discussion and analysis can be found on the Company’s SEDAR profile at www.sedar.com.  All figures are expressed in Canadian dollars unless otherwise stated.

Jesse Dylan, President and CEO commented, “We are very pleased with the revenue growth for Q1, 2018. It is a fantastic base for us to work from to meet our revenue and earnings objectives for the full fiscal year.” 

Financial Highlights:

  • Revenue increased 2072% to $1,322,139 in the First Quarter of 2018 compared to $60,870 during the First Quarter of 2017;
  • Gross profit during the three months ended March 31, 2018 increased to $448,270 from $1,971 during the First Quarter ended March 31st, 2017;
  • Gross margin as a percentage of revenue during the three months ended March 31, 2018 were 34% compared to 3% during the First Quarter of 2017, representing a 1,133 % increase.
  • Adjusted EBITDA loss for the three months ended March 31, 2018 was approximately $367,000 compared to an adjusted EBITDA loss of approximately $631,000 recorded for the First Quarter 2017.
  • The Company incurred a one-time expense of $2,318,018 in listing fees, third-party services and bonuses in connection with the RTO of Exito Energy II Inc. (“Exito”).

BUSINESS UPDATE

During First Quarter of 2018, the Company achieved the following milestones:

  • Completed RTO transaction with Exito, and concurrently raised $9.2M of equity.
  • Granted patent pending status by the USPTO on several innovations related to our exchange platform, algorithms and blockchain application designed to accelerate AR payment cycles for vendors in the digital advertising ecosystem.
  • March 8th, we continued our aggressive integration strategy by entering a commercial agreement with U.S. based Answer Media, giving us access to a global supply chain consisting of over one hundred million unique users and over three hundred publishers (websites on desktop and mobile).
  • March 22nd, we expanded into the U.K. with Advenue Limited (“Advenue”). Our agreement and integration with this London based company expands GLN’s global reach by up to nine new regions and includes access to over 4,000 mobile publishers across Android and iOS platforms.”

Subsequent to First Quarter

  • April 3rd, CEO Jesse Dylan and his team rang the bell at TSX to open the stock market marking GLN’s public listing on TSX-V under the stock symbol GOOD.
  • April 12th, GLN announced its listing on the Frankfurt Stock Exchange (third largest exchange globally in terms of volume of trading behind New York and NASDAQ) under the trading symbol 4G5.
  • April 19th, GLN entered into an Advisory Agreement with First Coin Capital (a Vancouver-based technology services company dedicated to advising established companies and providing access to the emerging digital currency asset class.) to assist in the detailed analysis and planning of the GLN accounts receivable (“AR”) Blockchain application.
  • April 26th, GLN announced record revenue during the twelve months ended December 31, 2017 increased 278% to $9,723,075.
  • May 3rd, GLN entered a commercial agreement to integrate with Clickky, a New York based global leader in monetization solutions for mobile applications. Clickky offers video advertising opportunities inside thousands of mobile applications – Reaching 1 billion daily advertising opportunities and 5 million monthly new application installations.
  • May 10th, GLN to announced the launch of a “CEO Verified” Discussion Forum on AGORACOM and secured an ongoing media campaign with extensive editorial coverage services from Market One Media Group Ltd.
  • May 17th, GLN announced it has entered into a Letter of Intent to acquire 100% shares of the Impression X, a leading connected television (“CTV”) advertising technology company. CTV is one of the fastest growing areas of advertising technology. In 2018, it is expected that over 60% of all premium video on demand will be delivered via a connected television reaching an expected 759.3 million connected television sets globally (Digital TV Research).

Jesse Dylan, President and CEO commented, “As we release our first quarter results for 2018 and look back over the previous year, I’m content in the knowledge that we are making strong and steady progress while moving forward. I’m reminded of the quote that rests at the bottom of each email I send: A river cuts through rock, not because of its power, but because of its persistence.” 

Summary of Financial Results and Information

Consolidated Statement of Operations
Three months ended March 31,
2018 2017
Revenue $ 1,322,139 $ 60,870
Cost of Sales $ 873,869 $ 58,899
Gross Profit $ 448,270 $ 1,971
Gross Margin 34% 3.2%
Expenses $ 1,361,860 $ 711,570
Operating Income (Loss) $ (913,590) $ (709,599)
Net Income (Loss) for the first quarter $ (2,948,479) $ (756,195)
Income (Loss) per share –
Basic $ (0.05) $ (0.03)
Diluted $ (0.05) $ (0.03)
March 31, 2018 December 31, 2017
Total Assets $ 12,707,154 $ 9,832,633
Total Liabilities $ 6,702,729 $ 12,094,377
Total Shareholders’ Equity (Deficiency) $ 6,004,425 $ (2,261,744)

 

Full details of the financial reports and operating results for the First Quarter ended March 31st, are described in the Company’s financial statements with accompanying notes and related Management’s Discussion and Analysis. These documents and additional information on Good Life Networks Inc. is available on SEDAR at www.sedar.com.

Conference Call

The company will also host a live conference call on May 28th, 2018, at 1:30 p.m. PST.
To access the conference call by phone, please dial:
Canada/USA: 1-800-319-4610
International Toll: 1-604-638-5340
Germany: 0800-180-1954
UK: 0808-101-2791
Callers should dial in five to 10 minutes prior to the scheduled start time.

The GLN Story

GLN harnesses the power of artificial intelligence to improve marketing return on investments for advertisers using its patent pending video advertising technology. By 2020, MAGNA, the research arm of media buying firm IPG Mediabrands, expects digital ads to make up 50 percent of all ad spending, expected to reach $237 billion this year. GLN recently closed a $9.2 million subscription financing prior to closing its qualifying transaction and trades on the TSX Venture Exchange under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Good Life Networks Inc.

View original content: http://www.newswire.ca/en/releases/archive/May2018/28/c6554.html

please contact: [email protected] or call 604 265 7511.Copyright CNW Group 2018

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INTERVIEW: Good Life Networks $GLN.ca Discusses Acquisition of Leading Connected Television Advertising Company Impression X

Posted by AGORACOM-JC at 1:05 PM on Wednesday, May 23rd, 2018

This is our second interview with CEO Jesse Dylan in less than a month … and that can only mean one thing… good news is rolling out of GOOD:TSXV.

After setting records with their annual financials for revenue ($9.7M) gross profit ($4.3M) EBITDA ($1.7M) and Net Income ($1.3M), GOOD just announced the acquisition of Impression X for $6M.

What does Impression X do?  They’re a leader in connected television advertising or CTV.  Sounds good but what is CTV.  Glad you asked because we asked Jesse the exact same question … and you are going to love the answer.

In short, “cord cutters” are people that surrender their cable TV subscriptions and head for much cheaper online TV providers such as ROKU, Apple TV 4K, HULU and others.  Some will pay a premium subscription to remove all ads … but most do not and someone needs to serve them ads.

Voila Impression X.  In case you were wondering this might be a small market, think again because there are over 800 million connected TV’s around the world – and growing.  Heck, I’m thinking of putting an end to my cable TV bill madness myself soon.

Bottom line – the connected television market is massive and it’s only starting. GOOD just secured a prime seat at the table.

Grab a coffeee or preferred beverage and watch this interview. GOOD is on its’ way to GREAT.  Don’t say I didn’t tell you so.

George

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Good Life Networks Inc. $GOOD.ca announces acquisition of Impression X

Posted by AGORACOM-JC at 2:25 PM on Thursday, May 17th, 2018

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  • Entered into a binding letter of intent to acquire Impression X, Inc
    • a leading connected television advertising technology company
  • GLN to acquire the Purchased Shares for an aggregate purchase price of US$6,000,000.

VANCOUVER, May 17, 2018 – Good Life Networks Inc. (“GLN”, or the “Company”) (TSX-V: GOOD, FSE: 4G5), a Vancouver-based programmatic advertising technology company is pleased to announce that it has entered into a binding letter of intent (the “LOI“) to acquire all of the issued and outstanding shares (the “Purchased Shares“) of Impression X, Inc (“Impression X“), a leading connected television (“CTV“) advertising technology company. GLN will acquire the Purchased Shares for an aggregate purchase price of US$6,000,000.

Under the terms of the LOI, consideration for the Purchased Shares will consist of a combination of cash, common shares of the Company (subject to the approval of the TSX Venture Exchange) and performance earn-outs based on agreed upon milestones. Management of GLN is comfortable that it has the resources available and on hand to complete the acquisition of the Purchased Shares. Closing of the transaction is conditional upon the successful completion of standard due diligence.

Although, the LOI contemplates the parties acting in good faith to finalize and enter into a more formal definitive share purchase agreement (the “Definitive Agreement“), the LOI is expressly stated to be a binding agreement. The LOI will terminate if GLN has not completed due diligence satisfactory to GLN, acting reasonably, within sixty (60) calendar days from the execution of the LOI. The LOI was negotiated at arm’s length.

CTV is one of the fastest growing areas of advertising technology. In 2018, it is expected that over 60% of all premium video on demand will be delivered via a connected television reaching an expected 759.3 million connected television sets globally (Digital TV Research).

“CTV is a perfect strategic extension of our programmatic video exchange. Once integrated with the GLN platform, we can deliver hyper-targeted video advertising in a consumer friendly, brand secure, and non-invasive manner that enhances the connected television user experience for millions. We also believe that this acquisition should be immediately accretive to earnings,” said Jesse Dylan, CEO of GLN.

“We are delighted to bring our leading-edge CTV technology to a large AdTech platform like GLN, allowing us to maximize our growth. GLN is the perfect fit for us, by plugging into a large video exchange platform, we can bring better user experience and scale to our CTV clients,” added Matt Hopkins, CEO of Impression X.

The GLN Story
GLN harnesses the power of artificial intelligence to improve marketing return on investments for advertisers using its patent pending video advertising technology. According to IAB (Interactive Advertising Bureau) the total U.S. digital ad spend reached a record-setting $88 billion last year, representing a 21 percent uptick over the previous year at $72.5 billion. This marks the first time digital ad revenues have overtaken television (broadcast and cable combined). By 2020, MAGNA, the research arm of media buying firm IPG Mediabrands, expects digital ads to make up 50 percent of all ad spending. GLN recently closed a $9.2 million subscription financing prior to closing its qualifying transaction and trades on the TSX Venture Exchange under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol “4G5”.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements:
Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs regarding future events of management of GLN. This information and these statements, referred to herein as “forward‐looking statements”, are not historical facts, are made as of the date of this news release and include without limitation, statements regarding discussions of future plans, estimates and forecasts and statements as to management’s expectations and intentions with respect to the Company’s acquisition of Impression X. These statements generally can be identified by use of forward-looking words such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue” or the negative thereof or similar variations. These forward‐looking statements involve numerous risks and uncertainties and actual results might differ materially from results suggested in any forward-looking statements. Important factors that may cause actual results to vary include without limitation, risks relating to the timing of the acquisition of Impression X, successful completion of the acquisition of the Purchased Shares, execution of the Definitive Agreement, the number of securities of GLN that may be issued in connection with the transaction; GLN realizing on the anticipated value of acquiring the Purchased Shares, GLN maintaining its projected growth, approval of the TSX Venture Exchange and general economic conditions or conditions in the financial markets. In making the forward‐looking statements in this news release, the Company has applied several material assumptions, including without limitation that the integration with Impression X’s technology will be successfully completed in the time expected by management and will generate the anticipated revenue and expand GLN’s global reach per management’s expectations. GLN does not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements, unless and until required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.

SOURCE Good Life Networks Inc.

View original content: http://www.newswire.ca/en/releases/archive/May2018/17/c2226.html

 

[email protected], Jesse Dylan, CEO, Suite 150 – 1090 Homer St., Vancouver V6B 2W9, C: 604-341-8300, E: [email protected] CNW Group 2018

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