Agoracom Blog

Good Life Networks $GOOD.ca – Agencies Have Been Resistant to Change, and They’re Dropping the Ball Again With #Programmatic $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 3:08 PM on Friday, December 21st, 2018
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Revenue was $10,000,650 for the nine months ended September 30th, 2018, a 142% increase from $4,133,231 reported for the six months ended September 30th, 2017.  Click here for more information.
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Agencies Have Been Resistant to Change, and They’re Dropping the Ball Again With Programmatic

It should be a huge part of their 2019 strategies

  • EMarketer predicts that programmatic ad spend will surpass $46 billion in the U.S. this year alone.
  • They also expect 86.2 percent of all digital display ads will be bought via automated channels by 2020.

By Molly Glover Gallatin

With every major technological shift, some companies evolve while others get left behind. Agencies in the face of programmatic are no exception. Programmatic has changed advertising for the better, and with that, it’s also put pressure on traditional agencies to overhaul their processes.

Traditional agencies have enjoyed long-term contracts that guaranteed recurring revenues, but programmatic buying and digital platforms like Google and Facebook upended that model, giving advertisers greater flexibility and reach with the touch of a button. It’s futile to go against the current. Research firm MoffettNathanson estimates that Google and Facebook accounted for more than $5 billion of growth in advertising spend and for almost 90 percent of online ad growth.

Agencies have traditionally been slow to adapt, but there’s been notable movement in 2018. Programmatic will keep changing the way companies make ad buys, and big agencies will have to step up their tech game.
EMarketer predicts that programmatic ad spend will surpass $46 billion in the U.S. this year alone. They also expect 86.2 percent of all digital display ads will be bought via automated channels by 2020. All this current and future programmatic traction obviates the need for agencies to engage in direct selling. A recent study by Centro and Forrester Consulting showed that three-fourths of agencies are beginning to unify their direct and programmatic teams, while just 17 percent said that their direct and programmatic teams have fully integrated.

But talking about the selling model doesn’t tell the whole story. There are many other factors agencies need to take into consideration as they make the shift to digital.

The perfect storm could redefine the agency model

The days of watered down macro metrics are over. Brands now realize programmatic offers a deeper level of granularity and will therefore demand detailed and timely performance stats around their campaigns. Agencies already have to work harder to ensure clients are getting the client service and results they deserve, but this is going to raise the bar a few notches.

Agencies will also see greater competition from emerging boutique players. The big holding companies of the world were once the big dogs, but the boutique agency is gaining strength. Smaller, newer agencies are arming themselves with tech-savvy folks that are embracing a programmatic future. What’s the key to their success? They’re nimble and support disruption and change.

Lastly, M&A activity is likely to continue in 2019 and beyond. An interesting new report from consultancy R3 found a 126 percent rise in M&A in the first three months of the year. Surprising, it was led by consultancies.

Every agency will become a programmatic agency

Rest assured that agencies will have to fight to keep programmatic on the agency side. Brands are getting smart about data and demanding more transparency and control, which puts agencies in a position to either evolve or get left behind. Between dollars saved and the ability to target their audiences more easily, it’s getting tough for agencies to sell the value of traditional buying methods.

Programmatic will keep changing the way companies make ad buys, and big agencies will have to step up their tech game. The days of storyboarding ads on paper and planning media buys over the phone are long gone. While it may sound obvious, not every agency has jumped on the tech bandwagon, and many are struggling to catch up.

One thing is certain: The days of traditional media buying are coming to an end. This past year showed us that agencies need to decide how they want to handle these changes and continue to meet their clients’ expectations before it’s too late.

Molly Glover Gallatin

Source: https://www.adweek.com/programmatic/agencies-have-been-resistant-to-change-and-theyre-dropping-the-ball-again-with-programmatic/

CLIENT FEATURE: Star Navigation $SNA.ca Real-Time Flight Tracking and Monitoring Technology

Posted by AGORACOM-JC at 2:35 PM on Friday, December 21st, 2018

RECENT HIGHLIGHTS

COMPLETED SALE OF FIVE STAR-A.D.S SYSTEMS TO ALMASRIA UNIVERSAL AIRLINES

  • Announced that AlMasria Universal Airlines of Egypt has decided to proceed with the installation and activation of the STAR-A.D.S.® System across all five (5) of its current aircraft fleet, which includes A-320, A-321, A330 and B737 aircraft.

BOMBARDER JOINT RESEARCH AND DEVELOPMENT PROGRAM

  • Joint research and development program with Bombardier and other industrials and universities of Canada is progressing very positively.
  • The STAR-A.D.S. ® system which is at the heart of the program, after having been validated and extensively used by the aircraft manufacturer, has now been transferred to another flight test vehicle to complete the flight testing and the data collection.

EMERGENCY MEDICAL SERVICES APPLICATIONS

  • Star’s Land System Aided Medical Monitoring system for ground ambulance applications has undergone a series of demonstrations by a care organization in North America.
  • Its airborne parent system, the In-Flight System Aided Medical Monitoring system (STAR-ISAMM™â€), has now been demonstrated to several stakeholders of the commercial and civil air ambulance market.

CHECK OUT OUR RECENT INTERVIEW

FULL DISCLOSURE: Star Navigation Systems Group Ltd. is an advertising client of AGORA Internet Relations Corp.

Monarques Gold Corporation $MQR.ca Opens the Market

Posted by AGORACOM-JC at 10:48 AM on Friday, December 21st, 2018
  • Jean-Marc Lacoste, President and Chief Executive Officer, Monarques Gold Corporation (MQR), joined Rob Peterman, Vice-President, Global Business Development, Toronto Stock Exchange & TSX Venture Exchange, to open the market

TORONTO, Dec. 21, 2018 – Jean-Marc Lacoste, President and Chief Executive Officer, Monarques Gold Corporation (MQR), joined Rob Peterman, Vice-President, Global Business Development, Toronto Stock Exchange & TSX Venture Exchange, to open the market. Monarques Gold is an emerging gold mining company focused on pursuing growth through its portfolio of projects in the Abitibi mining camp in Quebec, Canada. Monarques Gold Corporation graduated and commenced trading on Toronto Stock Exchange on November 15, 2018.

SOURCE TMX Group Limited

View original content to download multimedia: http://www.newswire.ca/en/releases/archive/December2018/21/c5547.html

ThreeD Capital Inc. $IDK.ca – #Blockchain And #Crypto Leaders Share Their 2019 Industry Predictions $HIVE.ca $BLOC.ca $CODE.ca

Posted by AGORACOM-JC at 10:37 AM on Friday, December 21st, 2018

SPONSOR: ThreeD Capital Inc. (IDK:CSE) Led by legendary financier, Sheldon Inwentash, ThreeD is a Canadian-based venture capital firm that only invests in best of breed small-cap companies which are both defensible and mass scalable. More than just lip service, Inwentash has financed many of Canada’s biggest small-cap exits. Click Here For More Information.

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  • I am sticking to my original prediction – Bitcoin will hit 250k by 2022.” – Tim Draper, American Venture Capitalist, Author, Founder of Draper Associates, DFJ and Draper University

Rachel Wolfson Contributor 

Following the ICO boom in 2017, along with Bitcoin’s all time high of nearly $20k last December, the cryptocurrency and blockchain industry has gone down a rocky road. As the crypto world is full of surprises, it’s difficult to predict what’s in store for the future. Yet it’s interesting to hear what industry insiders and some of the biggest influencers in the space have to say about their expectations for the crypto and blockchain industry over the next 12 months and beyond.

Cryptocurrency:

I am sticking to my original prediction – Bitcoin will hit 250k by 2022.” – Tim Draper, American Venture Capitalist, Author, Founder of Draper Associates, DFJ and Draper University

As one of the leading cryptocurrencies, Ether will see its price reach the $500 mark by mid 2019. The fact still remains that most blockchain projects across the world are being done in Ethereum. As its use cases increase and improve globally, we’ll see it continuing to gain more solid ground as a smart contract protocol.” – David Drake, Founder and Chairman of LDJ Capital

2019 will be an exciting year. We will see several great products shipped to market, especially from our Binance Labs incubation program, now taking place on five continents. The projects and teams who are focused on building and achieving product-market fit will bring more real use cases to our lives. This will open the gateway to the mass adoption of crypto.” – Ella Zhang, Head of Binance Labs

The first legitimate national cryptocurrency will be launched, linked to a fiat currency from a G-20 nation. This digital asset will be in high demand for combining the benefits of a digital asset with the stability of a government-backed currency. Mark Zuckerberg’s 2018 New Year’s resolution to “study cryptocurrencies” will result in one being integrated into Facebook for payments. The only question is whether they will use an existing cryptocurrency or a new one created by Facebook.” – Mitch Liu, Theta Labs CEO

Blockchain:

2018 was a tough year, but we have a longer term outlook for our industry. The builders have been building in 2018, so for 2019, I think we will see a lot of real products and real applications coming into the market.” – Changpeng Zhao (CZ), Binance CEO and Founder

I have been involved in the blockchain space since 2013, actively developing with Ethereum since January 2015. During this time I have experienced many ups and downs. Many times I heard how “Blockchain is over.” However, the fact is that the underlying technological innovation continues to evolve and to get better. We have more tools today, documentation, tutorials, and users than ever before and this will continue to grow as the user interfaces become better and more seamless. In 2019 we will continue to live the aftermath of 2017. ICOs have been in winter sleep for most of 2018, following the ICO madness we experienced, which was initiated by my ERC-20 standard. Nevertheless, this doesn’t change the fact that ICO’s are a great fundraising mechanism, for those projects in which a coin offering makes sense. However, many past token projects were only using ICOs as an opportunity to collect money without a truly decentralized and functioning token economy in the background. We need to regain the trust that was lost, and proposals like my Reversible ICO shows how technology can be the transaction mechanism and the regulator at the same time. – Fabian Vogelsteller, LUKSO CEO and Ethereum developer responsible for co-creating the ERC-20 Token Standard

You’ll see blockchain companies with differentiated business models separating themselves from the pack. For the industry to mature and gain legitimacy, the 2018 shakeout had to happen. As you’ve seen with the rise of the internet, e-commerce and just about every other big-thought thing that’s happened in the last 50 years, the gold rush days come to an end, rules get created and people settle down to do real business. That’s why we’ve kept our focus, powered forward and invested in building our vision for the next iteration of the web. For TRON, 2019 will be a year of many innovations. We’re the largest decentralized content ecosystem in the world, and 2019 will be about showing people what that means. We’re beginning the year with our first summit, in San Francisco, where we’ll reveal big details about how we plan to integrate blockchain with BitTorrent’s peer-to-peer technology. And we’ll follow that by offering our 100 million monthly BitTorrent users incentives to create and share more freely and often, delivering an economy of goods and services within the network.” – Justin Sun, TRON CEO and Founder

2019 will be a historic year for the Blockchain industry. Malta will issue the first license for operators in this sphere to be able to operate in a regulated environment. Thus, 2019 will see the materialization of The Blockchain Island, firmly putting Malta at the epicenter of this industry. We are aware where the compass is pointing, which is why blockchain technology will be incorporated into our ecosystem. In turn, we will soon start witnessing change in the landscape of how sectors as we know today operate. In fact, as a Government, we’re looking at using blockchain technology in the public sector to better the experience of our citizens. 2019 will be an even more exciting year for Malta. The smallest EU member state will be amongst the top 10 nations with a National Strategy for Artificial Intelligence. This will open doors for the exploration of new economic niches such as esports, gaming and Fintech. Malta’s agility and flexible approach will ensure that we will remain innovators in the digital economy.” – The Honorable Silvio Schembri, Malta’s Junior Minister for Financial Services, Digital Economy & Innovation

We hope to see some more progress happening towards the setting up of a true interoperability standard for optimal communication between different types of blockchain networks. We believe that there will be some more hybrid deployments involving the joint use of permissionless and permissioned blockchain networks, with a focus on real world use cases where the use of blockchain technology can truly move the needle forward.” – Nimit Sawheny, Voatz CEO

Blockchain communities and open source communities will see their lines blurred, as the two become synonymous with one another. Open source has traditionally been on the cutting edge of innovation and has garnered massive interest because of its ability to deliver security through transparency. Decentralization is the latest cutting-edge technology and it shares that same foundational principle of transparency. A platform cannot be decentralized if it is proprietary, as the organization that owns the software code ultimately becomes the central point of failure.” – Ben Golub, Storj Interim CEO and Executive Chairman

Tokenization:

A quadrillion dollar market is unfolding, driven by the emergence of security tokens. As currencies are tokenized, as bonds are tokenized, as equities are tokenized, as currencies and real estate and energy are tokenized — We are watching the birth of a quadrillion-dollar market. Also, Qualified Opportunity Zones (QOZs) are going to deliver over $100B of capital into places where economic stimulus is needed in the U.S. We are also going to see the first Dapps (decentralized applications) that hit a million users a day sometime next year. Because we’ve now had our “Netscape” moment, we now have scalable blockchains that have no friction (meaning anyone can access it without having tokens) low latency (meaning it’s fast and scalable and can be by many people) with EOS as the first general protocol with many to come. It’s the equivalent of when the first IPhone launched in the App Store.” – Brock Pierce, American Entrepreneur, Venture Capitalist, Chairman of the Bitcoin Foundation and co-founder of EOS Alliance

I think that the main trend will be securities tokens. The combination of the power of a distributed ledger with more standardized securities will open lots of doors in capital creation. Privacy will continue to be important. There will be an increasing gap between those with solid technology and those with weak, captive networks.” – Bruce Fenton, Founder and Managing Director of Atlantic Financial, Board member of the Bitcoin Foundation and co-founder of the Bitcoin Association

The ability to fractionalize illiquid assets will allow institutions to offer unique portfolio positioning that suit the preferences of the investor. Given the transparency involved in a correctly-designed token, there will be new ways to visualize risk and returns. This will unleash a new wave of investing that has been bottled up because of asymmetry of information. Ultimately, tokenization will greatly flatten that asymmetry, which is what this is all about.” – Sam Tabar, Fluidity Co-Founder

Venture Capital:

2019 is going to be another year of building. We’re squarely in the phase in which the crypto space is developing the companies, products, and infrastructure to support the wild valuations we saw in 2017. I expect we’ll see more consolidation, as both companies and funds struggle to raise capital. While this might sound gloomy, I think it’s actually quite healthy. As technology and valuations start to converge at rational levels again, the stage will be set for the industry to enter the next phase of maturity.” – Arianna Simpson, Venture Capitalist and Managing Director at Autonomous Partners

We should not forget that token issuers are startups and they have an even higher burn rate than that of traditional startups. With over $10 billion raised by those crypto startups in 2017-2018, the conversion to fiat currencies is inevitable. In addition, all the crypto services and talent have been twice as expensive as for traditional startups. Once billions of dollars are liquidated to pay bills, it is normal for the prices of the major crypto currencies to drop. This of course had a snowball effect: the panic starts and hundreds of entrepreneurs need to sell crypto to secure capital for product development. Even cryptofunds whose market capitalization is $10 billion tend to have focused on equity deals recently. They’ve liquidated part of their crypto portfolio and hold fiat. In addition, we shouldn’t forget that the main reason the Bitcoin and Ethereum networks exists are because of the miners. Miners had to sell as well to maintain their facilities. They’ve overmined Bitcoin in 2017, assuming the price would keep going up.” – Natalia Karayaneva, Propy CEO and Founder

Source: https://www.forbes.com/sites/rachelwolfson/2018/12/20/blockchain-and-crypto-leaders-share-their-2019-industry-predictions/#486a7ad2155e

Betteru Education Corp. $BTRU.ca – #Naspers To Invest Almost $1bn In #Indian Online Businesses #Edtech

Posted by AGORACOM-JC at 10:17 AM on Friday, December 21st, 2018
SPONSOR:  Betteru Education Corp.Connecting global leading educators to the mass population of India. BetterU Education has ability to reach 100 MILLION potential learners each week. Click here for more information.
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Naspers To Invest Almost $1bn In Indian Online Businesses

  • A day after it said it would lead a $540 million investment in education startup BYJU’S, Naspers announced it was making a $660 million investment in Swiggy, India’s largest food delivery platform
  • It is leading a nearly $1 billion Series H round in Swiggy, along with existing investors DST Global, Meituan Dianping and Coatue Management, and new investors Tencent, Hillhouse Capital and Wellington Management.

Toby Shapshak Contributor Enterprise & Cloud

Naspers is the most valuable listed company in Africa.Naspers

It’s been a busy week for Naspers, the largest public company in Africa, as it announced its listing on a secondary exchange in South Africa and nearly $1 billion in two significant online investments in India.

A day after it said it would lead a $540 million investment in education startup BYJU’S, Naspers announced it was making a $660 million investment in Swiggy, India’s largest food delivery platform. It is leading a nearly $1 billion Series H round in Swiggy, along with existing investors DST Global, Meituan Dianping and Coatue Management, and new investors Tencent, Hillhouse Capital and Wellington Management.

The BYJU’S investment – which includes a “significant portion” by the Canadian Pension Plan Investment Board (CPPIB) – aims to grows the learning app, which has seen over 30 million students use it. It has over 2 million cumulative annual paid subscriptions, with an average engagement of 64 minutes per student daily.

Although it began as a newspaper business over 100 years ago, Naspers has diversified into pay television, ecommerce and owns a third of Tencent, the Chinese messaging and gaming giant. It is the largest emerging markets media and internet company in the world.

It has a large portfolio of investments in India, including online classifieds business OLX, leading online travel company MakeMyTrip, and payments company, PayU.

“Indian online consumers will be a significant driver of online growth in the world, and in addition to food and education,” Naspers said. “The quality of the best Indian entrepreneurs and their ability to build innovative businesses that address the unique needs of the Indian consumer offer unparalleled growth opportunities.”

In May, Naspers offloaded its stake in Flipkart, India’s largest ecommerce retailer, to Walmart.

Naspers is the largest listed company on the Johannesburg Stock Exchange (JSE), and was the first company in Africa to reach the magical R1 trillion figure. It is headquartered in Cape Town.

The secondary listing on 27 December on the A2X Markets exchange, which does not carry additional costs for companies listed in South Africa, is because A2X offers cheaper transaction fees and is more tech-savvy.

“A2X is one of a growing number of new exchanges that are leveraging technology in an effort to reduce trading costs and increase market transparency,” said Naspers CEO Bob van Dijk. “As one of the world’s leading technology investors we understand the value of technology and are pleased to support these efforts by also listing on A2X. We believe our shareholders will appreciate the added choice of trading venues.”

Earlier this year Naspers sold a 2% stake in Tencent for nearly $10 billion – to invest in more ecommerce ventures it said at the time – and announced in September it would spin off its MultiChoice satellite television unit into a separate company, to be called MultiChoice Africa. MultiChoice’s DStv is the largest satellite pay-television operator in Africa, using a network of satellites to deliver its signal across the continent.

Three years ago Naspers launched its own Showmax streaming service, which now operates in 36 countries in Africa and operates a pure-play streaming service in Poland.

I write about how innovation is better in Africa. I define innovation as solving problems, like the real problems we have in Africa. And solving those problems, solves them for the rest of the world. Africa isn’t just mobile-first, it’s mobile-only. I spoke about this at TED…

Shapshak is editor-in-chief and publisher of Stuff magazine. Based in Johannesburg, his TED talk on innovation in Africa has had more than 1.4m views.

Source: https://www.forbes.com/sites/tobyshapshak/2018/12/21/naspers-to-invest-almost-1bn-in-indian-online-businesses/#49783b5a1f2d

Marijuana Company of America $MCOA Poised for Significant Growth with Passage of Farm Bill $AERO $CBDS $CGRW $APH.ca $GBLX $ACG $ACB $WEED.ca $HIP.ca

Posted by AGORACOM-JC at 8:14 AM on Friday, December 21st, 2018
  • Extremely optimistic about the Company’s current and future endeavors with the recent passing of the 2018 Farm Bill on December 20 after an 87 to 13 majority vote in the Senate and a 369 to 47 majority vote in the House and final approval by President Trump.

Escondido, California–(December 21, 2018) – MARIJUANA COMPANY OF AMERICA INC. (OTCQB: MCOA) (“MCOA” or the “Company“), an innovative hemp and cannabis corporation, is extremely optimistic about the Company’s current and future endeavors with the recent passing of the 2018 Farm Bill on December 20 after an 87 to 13 majority vote in the Senate and a 369 to 47 majority vote in the House and final approval by President Trump.

The beginning of 2019 boasts an expectational opportunity for the hemp industry generally. The industrial hemp plant and its extracts, including Cannabidiol (CBD), containing less than 0.3 percent of THC, will be removed from its shadowy label as a Schedule 1 Drug and will be made a legal commodity to cultivate and distribute throughout the United States, subject to farmers’ compliance with provisions of the Farm Bill, associated federal regulations, associated state regulations and licensing.

According to the Brightfield Group’s Hemp CBD Report of 2018, “With the passing of the 2018 Farm Bill … the market is expected to grow exponentially, outpacing the rest of the cannabis market combined to reach $22 billion by 2022.”

The Company owns and operates a vertically integrated portfolio powered by its Industrial CBD hemp farm in Scio, Oregon, and the manufacturing and distribution of Industrial hemp derived CBD products via its wholly owned subsidiary hempSMART™. The passing of the 2018 Farm Bill will allow MCOA to rapidly scale its acreage of high yielding Industrial CBD hemp and increase its market share involving the sale of its CBD based product formulations.

Certain roadblocks currently facing our industry are expected to hopefully be removed soon, such as our access to federal insured banking systems, merchant processing, insurance, and ability to register intellectual property. One of the most significant benefits is that this new bill will help to lower federal income tax as Section 280E of the Internal Revenue Code will no longer apply to the sale of CBD. All of these developments will help to significantly open the Company’s distribution networks and materially enhance the Company’s financial performance.

Donald Steinberg, Chief Executive Officer of the Company, stated, “MCOA and our subsidiaries are anxious to take full advantage of opportunities that passage of the Farm Bill provides to the Company. 2019 will be a year of international expansion for our hempSMART product line. We believe the new Farm Bill may also establish a precedence for other countries worldwide to adopt similar laws, which will allow us the opportunity to expand more internationally.”

About Marijuana Company of America, Inc.

MCOA is a corporation which participates in: (1) product research and development of legal hemp-based consumer products under the brand name “hempSMART™”, that targets general health and well-being; (2) an affiliate marketing program to promote and sell its legal hemp-based consumer products containing CBD; (3) leasing of real property to separate business entities engaged in the growth and sale of cannabis in those states and jurisdictions where cannabis has been legalized and properly regulated for medicinal and recreations use; and, (4) the expansion of its business into ancillary areas of the legalized cannabis and hemp industry, as the legalized markets and opportunities in this segment mature and develop.

About Our hempSMART Products Containing CBD
The United States Food and Drug Administration (FDA) has not recognized CBD as a safe and effective drug for any indication. Our products containing CBD derived from industrial hemp are not marketed or sold based upon claims that their use is safe and effective treatment for any medical condition as drugs or dietary supplements subject to the FDA’s jurisdiction.

Forward Looking Statements
This news release contains “forward-looking statements” which are not purely historical and may include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities and words such as “anticipate”, “seek”, intend”, “believe”, “estimate”, “expect”, “project”, “plan”, or similar phrases may be deemed “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects, the future U.S. and global economies, the impact of competition, and the Company’s reliance on existing regulations regarding the use and development of cannabis-based products. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-12G, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission. For more information, please visit www.sec.gov.

For more information, please visit the Company’s websites at:

MarijuanaCompanyofAmerica.com

hempSMART.com

NetworkNewsWires/MCOA

Corporate Communications Contact:
NetworkNewsWire (NNW)
New York, New York
www.NetworkNewsWire.com
212.418.1217 Office
[email protected]

Tetra $TBP.ca Successfully Completes Phase 1 Study With Vaporized Version of PPP001

Posted by AGORACOM-JC at 4:17 PM on Thursday, December 20th, 2018

Planning for Phase 2 Clinical Trial Underway

  • Announced that its Phase 1 clinical trial in healthy volunteers using vaporized PPP001 has been successfully concluded.
  • This trial was aimed at determining the pharmacokinetics (PK) and safety of a 4-day titration followed by a single dose of vaporized PPP001 in 12 healthy volunteers.

OTTAWA, Dec. 20, 2018 — Tetra Bio-Pharma Inc. (“Tetra” or “TBP”) today announced that its Phase 1 clinical trial in healthy volunteers using vaporized PPP001 has been successfully concluded. This trial was aimed at determining the pharmacokinetics (PK) and safety of a 4-day titration followed by a single dose of vaporized PPP001 in 12 healthy volunteers.   Preliminary review of the human clinical data indicates that the treatment was well tolerated. Based on these positive results, Tetra Bio-Pharma expects to move into Phase 2 clinical trials in fibromyalgia patients. 

Tetra Bio-Pharma also completed a first series of analyses of the cannabis vapor generated by the Mighty Medic vaporizer manufactured by Storz & Bickel, thus providing a deeper understanding of the process of administering cannabinoids to patients. This gives health regulators like Health Canada, a detailed view of the efficiency of the delivery system.

“We are thrilled with the results of this trial which was completed both on time and on budget,” stated Dr. Guy Chamberland, CEO and CSO of Tetra Bio-Pharma. “We look forward to investigating this vaped version of PPP001 in patients who suffer from the debilitating pain of fibromyalgia.  The Mighty Medic technology provides an alternative delivery method for PPP001, along with a new therapeutic indication for fibromyalgia which will give us access to a much larger patient population. According to the National Fibromyalgia Association there are more than 10 million people who suffer from this disease in the U.S. alone.”

About Tetra Bio-Pharma
Tetra Bio-Pharma (TSX-V: TBP) (OTCQB: TBPMF) is a biopharmaceutical leader in cannabinoid-based drug discovery and development with a Health Canada approved, and FDA reviewed, clinical program aimed at bringing novel prescription drugs and treatments to patients and their healthcare providers. The Company has several subsidiaries engaged in the development of an advanced and growing pipeline of Bio Pharmaceuticals, Natural Health and Veterinary Products containing cannabis and other medicinal plant-based elements. With patients at the core of what we do, Tetra Bio-Pharma is focused on providing rigorous scientific validation and safety data required for inclusion into the existing bio pharma industry by regulators, physicians and insurance companies.

For more information visit: www.tetrabiopharma.com

Source: Tetra Bio-Pharma

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-looking Statements
Some statements in this release may contain forward-looking information. All statements, other than of historical fact, that address activities, events or developments that the Company believes, expects or anticipates will or may occur in the future (including, without limitation, statements regarding potential acquisitions and financings) are forward-looking statements. Forward-looking statements are generally identifiable by use of the words “may”, “will”, “should”, “continue”, “expect”, “anticipate”, “estimate”, “believe”, “intend”, “plan” or “project” or the negative of these words or other variations on these words or comparable terminology. Forward-looking statements are subject to a number of risks and uncertainties, many of which are beyond the Company’s ability to control or predict, that may cause the actual results of the Company to differ materially from those discussed in the forward-looking statements. Factors that could cause actual results or events to differ materially from current expectations include, among other things, without limitation, the inability of the Company to obtain sufficient financing to execute the Company’s business plan; competition; regulation and anticipated and unanticipated costs and delays, the success of the Company’s research and development strategies, including this trial, the ability to obtain orphan drug status, the applicability of the discoveries made therein, the successful and timely completion and uncertainties related to the regulatory process, the timing of clinical trials, the timing and outcomes of regulatory or intellectual property decisions and other risks disclosed in the Company’s public disclosure record on file with the relevant securities regulatory authorities. Although the Company has attempted to identify important factors that could cause actual results or events to differ materially from those described in forward-looking statements, there may be other factors that cause results or events not to be as anticipated, estimated or intended. Readers should not place undue reliance on forward-looking statements. While no definitive documentation has yet been signed by the parties and there is no certainty that such documentation will be signed. The forward-looking statements included in this news release are made as of the date of this news release and the Company does not undertake an obligation to publicly update such forward-looking statements to reflect new information, subsequent events or otherwise unless required by applicable securities legislation.                              

For further information, please contact Tetra Bio-Pharma Inc.
Robert (Bob) Bechard     
Executive Vice President, Corporate Development and Licensing
514-817-2514
[email protected]   
Media Contact 
energi PR
Carol LevineStephanie Engel
[email protected]  [email protected] 
514-288-8500 ext. 226 416-425-9143 ext. 209

Good Life Networks $GOOD.ca – Understanding the programmatic advertising ecosystem $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 2:55 PM on Thursday, December 20th, 2018
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Revenue was $10,000,650 for the nine months ended September 30th, 2018, a 142% increase from $4,133,231 reported for the six months ended September 30th, 2017.  Click here for more information.
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Understanding the programmatic advertising ecosystem

  • In a generation digital marketing has evolved to become the primary way many brands run their campaigns all over the world.
  • But none of it would be possible without the underlying technology infrastructure that has subsequently developed around programmatic advertising. 

To practitioners the language of programmatic may well be second nature, but for many in the sector the programmatic landscape can seem confusing hard to penetrate.

This is the case even for experienced traditional marketers, and even digital marketers who may understand the technology beneath owned media, but struggle with advertising technology which sustains paid media.

To help marketers build their expertise Oracle recently hosted a webinar which steps marketers wanting to understand more about the programmatic advertising landscape through all the key elements of the programmatic landscape.

In part one of this report we look at that landscape and in part two, we describe programmatic strategies available to markets.

But lets start with the basic question, what is programmatic advertising?

Programmatic 101

Put simply it is a marketing approach that delivers the most relevant message to the right person on the right device at the right time to achieve a desired action.

It is optimised in real time based on data that allows the marketer to focus on individual impressions instead of block buying advertising slots. This is what makes it very different to traditional advertising. 

Instead of static inventory with analytics derived from surveys and panels, the programmatic approach allows advertisers to serve impression that are both dynamic and relevant – because they are based on who is viewing the impressions. 

Importantly, as this is based on the idea of one on one advertising it also allows markets to derive one on one user insights.

Underpinning the programmatic advertising landscape are digital platforms and exchanges which enable the buying and selling of advertising inventory across mobile, desktop, search, display and video advertising.

Advertisers and publishers can transact in real time just like on the stock exchange, although the amount of transaction the ad tech sector supports each day dwarfs the volume on a financial exchange!

Advertisers interact through what is called a data management platform via a supply side platform (SSP) while marketers interacting with the DMP through demand side platforms (DSPs).

These interactions are facilitated by add exchanges the middle.

Like most other forms of digital marketing, the success of these interactions and the effectiveness of programmatic campaigns is based upon the quality of the data.

First, second and third party data 

The most valuable information for any advertiser is the first party data which is basically the data that is proprietary to them and found in places like the advertiser’s web site, its customer relationship management platform or even the email data to which it already has access.

Various platforms like Eloqua, CXD and Blue Kai allow marketers to integrate this information into their programmatic activity.

Second party data on the other hand comes from when the advertiser has a direct relationship with a publisher and is able to use their data as and when required. 

Sometimes, however, the reach provided by the first and second party data simply isn’t enough. Then, marketers and their agencies use third party data is important to expand the reach of a campaign.

Third party aggregators and publishers collate data they collect in the form of cookies from their 100s of web sites and sell it to advertisers. 

Various vendors like Nielsen, Iota and Data Logic provide the demographic, geographic and other types of data needed to supplement the first and second party information.

The data sets can be huge and the sheer amount of data can be overwhelming. It needs to be managed which is where a data management platform comes into the conversation.

A DMP is the backbone of data driven marketing. It serves as a unifying platform to collect, organise and activate first, second, and third party audiences data from any source including online, offline, mobile and beyond. 

Once the demand side data is aligned we can then use various DSPs like Dataxu, TradeDesk, or Rocketfuel to work with the various advertising exchanges to purchase relevant inventory from the supply side.

Here’s a simple example of how this all folds together.

Imagine a campaign where a brand uses its first party data but determines that much more reach is required. The brand then purchases third party data that matches its specific geographic and demographic requirements.

These two pieces of data are then combined through a DMP. And all of this comes together in a matter of milliseconds.

Imagine next that a consumer goes to a publisher’s web site. The publisher calls its web server likely before the consumer’s page has fully loaded. The ad server checks its rules and determines what ad it can serve and at what price. The ad sever then instructs the consumer’s browser to call the advertiser’s ad server, and then the publisher’s ad server counts an impression .

The advertiser’s ad server knows it can serve the specific creative and an impression is counted to that site. Placement, combination and the campaign spend is logged for that impression.

And the user sees the advertisement. This all happens in real time.

Of course, this being a programmatic campaign, another consumer viewing the same page at the same time will potentially see a completely different ad based on the persons characteristics. 

Pixels and cookies

A tagging pixel is essentially a piece of code that is placed on a web site by a marketer and it generates a notice of visits to the page by a browser. Pixels often work in conjunction with cookies recording when a particular computer visits a specific page and they can be played across the site or on certain conversion pages only.

The placement is determined by what you want to measure.

It is important to understand that different types of pixels do different thing.

Conversion pixels for instance capture conversion events. This is the only way markers can record view-through conversions and post click conversions. The conversion pixels are installed on the page where the marketing goal is achieved such as a form page or a landing page.

Optimisation pixels on the other hand are installed across an entire site and used to better identify ideal targets in prospecting and site retargeting campaigns.

Finally, data collection pixels allow data collection companies to anonymously identify and classify web site visitors into various categories.

All of these pixels help programmatic vendors track the success of a campaign. And they are used to build look alike profiles so that a brand’s programmatic vendor can find more of its ideal audience online.

Pixels also provide rich insights into your audience such as the type of websites they list and their interesting certain categories 

So what is a cookie? Put simply it is a mechanism specified by a http protocol that is implemented by the browser for web sites to store data locally.

For instance cookies are used to help a site remember that a visitors logged in rather than making them login every time they come back.

They are also important for saving shopping cart information and for tracking other behaviour online.

From a security perspective cookies can only be sent to the domain that originally sent them. For instance only oracle.com can set oracle.com cookies. 

In part two, we will look at different programmatic strategies brands can employ in their campaigns.

Mandar Dadegaonkar

Source: https://which-50.com/understanding-the-programmatic-advertising-ecosystem/

St-Georges $SX.ca Lithium-In-Clay Extraction Technology Update

Posted by AGORACOM-JC at 1:36 PM on Thursday, December 20th, 2018
  • Successful selective leaching to remove Magnesium Oxide (MgO) and Calcium Oxide (CaO) was achieved
  • This allows the potential recovery of High Purity MgO and eliminates the need for membranes and other purification steps required to make high purity lithium that can be used to make lithium carbonate, lithium hydroxide and/or lithium metal.

Montreal, QC / December 20, 2018 St-Georges Eco-Mining Corp. (CSE: SX) (OTC: SXOOF) (FSE: 85G1) is pleased to provide an update on the development of its lithium-in-clay extraction technology.

Successful selective leaching to remove Magnesium Oxide (MgO) and Calcium Oxide (CaO) was achieved. This allows the potential recovery of High Purity MgO and eliminates the need for membranes and other purification steps required to make high purity lithium that can be used to make lithium carbonate, lithium hydroxide and/or lithium metal.

“(…) Selective leaching of Magnesium, Calcium and Sodium is an interesting breakthrough that helps to make the down stream processing for lithium purification simpler with fewer challenges on water/acid balances, reduction in chemical usage and lower energy requirements. (…) We are still investigating converting problem elements into valuable salable by-products helping our cost structure and ecological focus (…)” said Enrico Di Cesare, St-Georges’ Vice-President Research & Development.

St-Georges tested its metallurgical process in a simulated industrial environment using large quantity of material received in September from the Bonnie Claire deposit owned 100% by its partner Iconic Minerals Ltd. (TSX-V: ICM). Approximately 100kg of Bonnie Claire material was used in the current test phase. 5 independent laboratories participated in the effort. The initial mechanical separation step was tested with an equipment vendor in Pennsylvania. The results show that 55% of the mass can be removed while concentrating the lithium without the use of water and chemicals.

St-Georges is working on the filing of two provisional patents in relation to the first phase of development of the process. Further testing is underway to optimize and firm up the patent applications. The current developments simplify and improve the process flow sheet. It eliminates the need to use membranes and it is expected to decrease total chemicals used.

In mutual agreement with Iconic Minerals, St-Georges’ management is revising the initial planning allowing to accelerate the development of the technology and should deliver a report to Iconic in January that will include elements that were initially expected in the second development report. Additional testing is currently underway for that purpose. St-Georges also expects to issue an additional press release in early January after it receives the results to the verification tests that it has just commissioned following this potential breakthrough.

Joel Scodnick, P.Geo, and Herb Duerr, P.Geo both qualified persons under NI 43-101 have reviewed and approved the technical content of this release.

ON BEHALF OF THE BOARD OF DIRECTORS

“Frank Dumas”

FRANCOIS (FRANK) DUMAS, DIRECTOR & COO

About St-Georges

St-Georges is developing new technologies to solve the some of the most common environmental problems in the mining industry.

The Company controls directly or indirectly, through rights of first refusal, all of the active mineral tenures in Iceland. It also explores for nickel on the Julie Nickel Project & for industrial minerals on Quebec’s North Shore and for lithium and rare metals in Northern Quebec and in the Abitibi region. Headquartered in Montreal, St-Georges’ stock is listed on the CSE under the symbol SX, on the US OTC under the Symbol SXOOF and on the Frankfurt Stock Exchange under the symbol 85G1.

The Canadian Securities Exchange (CSE) has not reviewed and does not accept responsibility for the adequacy or the accuracy of the contents of this release.

NORTHBUD $NBUD.ca Amends Licence Application to Add 500K SQ. FT. of Outdoor Cultivation Area and Provides a Corporate Update $ACB $WEED.ca $HIP.ca

Posted by AGORACOM-JC at 8:26 AM on Thursday, December 20th, 2018

  • Announced the amendment of its license application to add 500K SQ. FT. of outdoor cultivation area and provides shareholders with a corporate update on the progress of the corporation and status on its various activities.
  • Construction of NORTHBUD’s cultivation facility is progressing on schedule and on budget. The building is soon to be completely enclosed and ready for the next phase in construction.

TORONTO, Dec. 20, 2018 – North Bud Farms Inc. (CSE: NBUD) (“NORTHBUD” or the “Company”) announced the amendment of its licence application to add 500K SQ. FT. of outdoor cultivation area and provides shareholders with a corporate update on the progress of the corporation and status on its various activities.

Construction of our Cannabis Production Facility in Low, Quebec: 

The construction of NORTHBUD’s cultivation facility is progressing on schedule and on budget. The building is soon to be completely enclosed and ready for the next phase in construction. Please see our website www.northbud.com/blog for videos, photos and ongoing updates.

Request for Outdoor Cultivation License:

NORTHBUD is pursuing a standard cultivation licence under The Cannabis Act after acquiring a confirmation of readiness stage ACMPR licence application in early 2018.

The NORTHBUD production facility is located on a 95-acre parcel of farmland in rural Quebec. Under the new regulations, licenced producers can cultivate outdoors. In collaboration with Cannabis Compliance Inc. NORTHBUD will be amending its application to include a 1000 x 500ft outdoor cultivation area.  We anticipate this outdoor production footprint to be operational in the spring of 2020 pending the required approvals by Health Canada. NORTHBUD expects to begin implementation of the required infrastructure in Q2 2019 after completion of our 25k sq. ft. indoor production facility that is currently under construction.

Implementation of this additional low-cost production footprint will provide NORTHBUD a unique platform to cultivate both premium quality dried flower as well as low cost commodity grade organic biomass to be transformed into food and pharma grade inputs. This will position NORTHBUD to capitalize on the highest margin market segments.

As the consumer market develops, we believe our diverse centralized infrastructure will provide NORTHBUD a solid, low cost, high quality cannabis supply, which will serve as the core of our products and brand moving forward.

The Gatineau valley has traditionally been a fertile area for outdoor cannabis cultivation with a growing season that typically occurs between mid June and early October. NORTHBUD will be engaging local legacy cultivators to acquire genetics with a track record of success in this particular climate. Our outdoor cultivation will follow international GAP (good agricultural practices) with the drying, trimming and packaging to be done in accordance with GMP standards inside our state-of-the-art custom designed cultivation facility.

About North Bud Farms Inc.
North Bud Farms Inc., through its wholly owned subsidiary GrowPros MMP Inc. which was acquired in February 2018, is pursuing a licence under The Cannabis Act.  North Bud Farms Inc. is constructing a state-of-the-art purpose-built cannabis production facility located on 95 acres of Agricultural Land in Low, Quebec. North Bud Farms Inc. will be focused on Pharmaceutical and Food Grade cannabinoid production in preparation for the legalization of edibles and ingestible products scheduled for October 2019.

For more information visit: www.northbud.com

Neither the Canadian Securities Exchange (the “CSE”) nor its Regulation Services Provider (as that term is defined in the policies of the CSE) accepts responsibility for the adequacy or accuracy of this release.

Forward-looking statements
Certain statements included in this press release constitute forward-looking information or statements (collectively, “forward-looking statements”), including those identified by the expressions “anticipate”, “believe”, “plan”, “estimate”, “expect”, “intend”, “may”, “should” and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts but reflect current expectations regarding future results or events. This press release contains forward- looking statements. These forward-looking statements are based on current expectations and various estimates, factors and assumptions and involve known and unknown risks, uncertainties and other factors. Such risks and uncertainties include, among others, the risk factors included in North Bud Farms Inc.’s final long form prospectus dated August 21, 2018 which is available under the issuer’s SEDAR profile at www.sedar.com

FOR ADDITIONAL INFORMATION, PLEASE CONTACT:
North Bud Farms Inc.
Edward Miller 
VP, IR & Communications
Office: (855) 628-3420 ext. 3
[email protected]