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Good Life Networks Inc. $GOOD.ca Announces Combined Trailing 12 Month Revenue at just over $40 Million $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 9:38 AM on Tuesday, January 29th, 2019
  • Trailing twelve months (TTM) consolidated proforma revenue for GLN, 495 Communications and ImpressionX was $40.2M,
  • EBITDA of $7.9M and a Net Income of just over $3M based on management prepared financial statements (October 1st, 2017 to September 30th, 2018).

VANCOUVER, Jan. 29, 2019 - Good Life Networks Inc. (“GLN“, or the “Company“) (TSXV: GOOD) (FSE: 4G5), a programmatic advertising technology company, today announced an update to its recent acquisition of 495 Communications and ImpressionX.

GLN has completed the operational integration of the ImpressionX business into GLN operations, and expects the completion of 495 Communications integration into GLN operations by the third week of February.

Trailing twelve months (TTM) consolidated proforma revenue for GLN, 495 Communications and ImpressionX was $40.2M, with EBITDA of $7.9M and a Net Income of just over $3M based on management prepared financial statements (October 1st, 2017 to September 30th, 2018).

“495 Communications and ImpressionX are an exceptional continuation of our acquisition strategy and represent a key executional objective for FY2018. These two acquisitions bring GLN strong revenue and exciting relationships with marquee publishers and brands that will help us achieve our current and future growth targets,” stated GLN CEO Jesse Dylan.

CEO Jesse Dylan will be a guest speaker today at 1:50pm (Paradigm stage) during the Cantech Investment Conference taking place at the Metro Toronto Convention center. We would like to invite everyone attending the convention today and tomorrow to visit our team at the GLN booth (#520).

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

The GLN Story
GLN’s technology is the engine that sits between advertisers and publishers. The GLN Platform is built for cross device video advertising: Mobile, In-App, Desktop and CTV (Connected Television). The Programmatic Video Marketing Platform is powered by GLN’s Patent Pending proprietary machine learning technology that targets and connects digital advertisers with consumers three times faster than industry standards, with among the lowest fraud rates of similar venders without collecting PII (Personal Identifiable Information). Advertisers make more money by reaching their target audience more effectively. GLN makes money by retaining a percentage of the advertiser’s fee.

GLN is headquartered in Vancouver, Canada with offices in Newport Beach and Santa Monica California, New York and UK and trades on the TSX Venture Exchange under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5.  

Addressable Market: Programmatic trading of digital ads continues to rise with 65% of all ad expenditure in 2019 being traded programmatically. Advertisers are projected to spend $84 billion programmatically this year, up from $70 billion in 2018. By 2020 the programmatic ad spend is expected to reach $100 billion according to Zenith Media’s latest Programmatic Marketing Forecasts.

Forward Looking Statements:
Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs regarding future events of management of GLN. This information and these statements, referred to herein as “forward‐looking statements”, are not historical facts, are made as of the date of this news release and include without limitation, statements regarding discussions of future plans, estimates and forecasts and statements as to management’s expectations and intentions with respect to the performance of the company. These statements generally can be identified by use of forward-looking words such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue” or the negative thereof or similar variations. These forward‐looking statements involve numerous risks and uncertainties and actual results might differ materially from results suggested in any forward-looking statements. Important factors that may cause actual results to vary include without limitation, risks relating to the digital advertising industry and general economic conditions, success of acquisitions and any growth strategies implemented by the company.  In making the forward‐looking statements in this news release, the Company has applied several material assumptions, including without limitation that any acquisitions and corporate directives and initiatives will be successfully completed in the time expected by management and produce the desired results, generate the anticipated revenue and expand GLN’s global reach per management’s expectations. GLN does not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements, other than as required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.

SOURCE Good Life Networks Inc.

View original content to download multimedia: http://www.newswire.ca/en/releases/archive/January2019/29/c9442.html

[email protected]; CEO Jesse Dylan, 604 265 7511Copyright CNW Group 2019

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Good Life Networks $GOOD.ca – Top 5 Trends Ad Intelligence to Look Forward in 2019 $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 11:32 AM on Monday, January 21st, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Revenue was $10,000,650 for the nine months ended September 30th, 2018, a 142% increase from $4,133,231 reported for the six months ended September 30th, 2017.  Click here for more information.
GOOD: TSX-V

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Top 5 Trends Ad Intelligence to Look Forward in 2019

Programmatic Advertising Trend:

Is 2019 the year that could change the face of digital advertising? YES!! If we believe eMarketers, programmatic trading makes up 80 per cent of all digital display advertising and it has been predicted to increase to up to 95 per cent by 2020. It has and continues to, completely transformed the digital display advertising space with continuous inventions in advanced technology, which projected to represent over â…”rd of all digital ad spend worldwide in 2019.Throughout 2018, few trends such as blockchain, influence marketing, native advertising, and user-generated content trends were as widely talked about – and lift up – as ML and AI. In the realm of Ad Intelligence growth, we expect that to continue to be the case throughout 2019.

Sumit Ghosh, Contributor Opinions expressed by Entrepreneur contributors are their own.

You’re reading Entrepreneur India, an international franchise of Entrepreneur Media.

In terms of improving the overall effectiveness of targeted advertising, artificial intelligence (AI) and machine learning (ML) holds a lot of promise. Earlier this year, we have already seen the effectiveness and popularity of machine learning systems and AI-based chatbots and how social media giants like Facebook, Instagram uses Intelligence algorithm to improve the results of ad campaigns. But what’s next? How can Intelligence further boost the success for business in 2019? We believe, it’ll become even bigger trends with mobile in-app advertiser campaigns in 2019.

In 2019, here are 5 trends Ad Intelligence, which will help maximize lift and improve ad performance across the sector.

Mobile In-App ad Creative Trend:

What can advertisers do to make sure their Ad spends return real values? Is there a better way?

In 2019, AI and ML can go a long way to make in-app ad creatives better for any targeted audience. By applying extensive historical performance data and advanced computer vision algorithms brands can determine more precise ad creatives that worked well in the past and predicts what kinds of creatives will perform better in near future.

It can also help brands to get a better sense of how their target audience reacts to different Ad-creatives under different scenarios. As an example, it’s possible that advertisements that feature celebrities perform better or particular fonts, colours, and imagery can boost the overall ad campaign results.

In addition, using Artificial Intelligence (AI) and Machine Language (ML) algorithms in conjunction with location data can help brands improve the creativeness and effectiveness of local campaigns.

In accordance with eMarketers, brands and their marketing partners are expected to spend more than $77 billion in the U.S. alone in 2019. However, ensuring potential benefits of using advanced AI and ML application in advertising can be sure to provide better creative results which are optimized for success and deploy quality results for the business.

Ad-Supported OTT Trend:

Over the past couple of months, the business of digital advertising has been changed. Marketers are trying to increase the mobile audience of their content, lift their monetization game and better leverage the opportunity that newest trend brings.

In 2019, we expect brands and advertising partners could see that critical mass of viewers will watch Ad Supported OTT (Over The Top) video. And Brands that don’t participate in Ad supported OTT will surely miss out the unforeseen heights of viewers for their Ad campaigns.

As per the reports, 73per cent of viewers who regularly streamed videos have more focus to watch ad-supported OTT, and out of them, 45per cent of viewers watched Ad supported OTT the most. Over the 52per cent of OTT, viewers are cord shavers or cord cutters. In continuation, why ad-supported OTT viewers cut or shave the cord, 38per cent better content on streaming services,42per cent cite “flexibility/convenience” and 77per cent point to cost.

Here a Few Key Potential Benefits offered by Ad Supported OTT to the Brands and Their Advertising Partners –

  • Improved ability to reach a large and distinct audience across geographies and ages who have been a struggle to reach via traditional routes like radio or television advertising.
  • Increased number of audience to follow social media influencers with Ad supported OTT.
  • The largest amount of viewers are 18 to 34 age groups with incomes exceeding $75,000 a year.
  • A key opportunity to monetize valuable insight into the audience, such as viewing habits and behaviours.
  • Another key opportunity for brands and their advertising partners is combining influencer marketing with OTT video ad campaigns as ASV OTT viewers are more likely to follow digital media influencers.
  • Viewers on Ad supported OTT complete 98per cent of ads, this is 12per cent higher than ad completion on smartphones and 14per cent higher than ad completion on the desktop.

Mobile Data Monetization Trend:

In 2019, all possible business models will hinge on the increasing revenue opportunity given by all data types, especially the case in advertising, with brands. And if they don’t take a smarter approach to data management and data usage, then Ad campaigns will be going to fall flat in 2019. Considering a lot of business can reduce cost and grow revenue if companies monetize their data and use in day-to-day operations.

Why Mobile Data Monetization Trend is Prevalent in Marketing and Advertising?

Monetizing the data to greater degrees in prevalent for every possible business venture today, but YES, it’s especially prevalent in marketing and advertising.

In near time, brands gain insights on where the targeted audiences are located, density and flow of targeted audiences, how they spend their time, what they’re interested in, click-stream insights about ad campaigns. These insights can be used to direct activities as varied as customer segmentation, pricing optimization, demand and churn prediction, cost management and, retention marketing — and they can also command even bigger margins when sold externally.

Digital Advertising Transparency Trend:

Over the last few years, programmatic advertising has seen much growth, but there are few issues which have been lying dormant for years now. One of the biggest issues is in regards to Digital Advertising Transparency. In 2019, we expect they will be put into bed.

In 2019, we expect everyone in the digital advertising ecosystem to focus more on accountability, digital advertising transparency and openness throughout the entire blockchain. So what could be the solutions that can solve these issues in this arena?

First of all, advanced technologies designed to increase transparency will come in the front. The recent introduction of Ads.txt for mobile in-app environments and the Open Measurement SDK are only a glimpse of a larger problem here. It would not be surprising to see ad tech-focused blockchain app – which have been long on hype, however short on results so far – really make genuine progress in 2019.

Moreover, media supply chain partnerships will keep on driving these activities forward. While these sorts of transparency-focused arrangements were beginning to make genuine progress in 2018, siloed approaches and walled gardens still governed the roost in 2018. In 2019, expect cross-organizational transparency and openness to be the standard.

Furthermore, last yet surely not least, all digital advertisers will progressively put their money where their mouth is as far as prioritizing trust and transparency. For a really long time, the industry has paid lip service to these issues while still enabling issues to go crazy. That will end in the new year.

Do you think the biggest issues cited by brand and their advertisers throughout both 2017 and 2018 will be put into a bed in 2019 or they will still pay lip service?

Programmatic Advertising Trend:

Is 2019 the year that could change the face of digital advertising? YES!! If we believe eMarketers, programmatic trading makes up 80 per cent of all digital display advertising and it has been predicted to increase to up to 95 per cent by 2020. It has and continues to, completely transformed the digital display advertising space with continuous inventions in advanced technology, which projected to represent over â…”rd of all digital ad spend worldwide in 2019.Throughout 2018, few trends such as blockchain, influence marketing, native advertising, and user-generated content trends were as widely talked about – and lift up – as ML and AI. In the realm of Ad Intelligence growth, we expect that to continue to be the case throughout 2019.

Source: https://www.entrepreneur.com/article/326640

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Good Life Networks $GOOD.ca – What’s on the adtech and martech horizon in 2019? $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 11:02 AM on Friday, January 11th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Revenue was $10,000,650 for the nine months ended September 30th, 2018, a 142% increase from $4,133,231 reported for the six months ended September 30th, 2017.  Click here for more information.
GOOD: TSX-V

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  • 2018 was a big year in the advertising tech and marketing tech arenas, filled with blockbuster acquisitions and rising new technologies, such as programmatic mobile buying which became mainstream.
  • So, what will be the big industry-defining trends in 2019? What trends will continue and what will drop off in the new year?

Abhay Singhal January 11, 2019  

Pixabay

2018 was a big year in the advertising tech and marketing tech arenas, filled with blockbuster acquisitions and rising new technologies, such as programmatic mobile buying which became mainstream.

So, what will be the big industry-defining trends in 2019? What trends will continue and what will drop off in the new year?

Here are my top predictions for 2019:

OTT/connected TV will come into its own

Over-the-top television (OTT) and video streaming units (think Roku and Chromecast, for starters), along with connected TV apps such as Netflix, Amazon and Hulu have dramatically reshaped the television and video landscape. Once upon a time, software was eating the world. Now, it’s video’s turn.

Despite the incredible growth so far of OTT and connected TV, this is only the beginning. In 2019, expect both video outlets to be even more pervasive.

So, what does this mean for advertisers and marketers? Certainly, paid channels such as Netflix, HBO Now, etc. will continue to do well, but the majority of consumers are not willing to pay for more than two outlets/channels at a time. As such, I predict that both advertisers and OTT app publishers will invest further in seamless, effective advertising options in the next year.

“Ad-supported OTT will prove to be a strong contender for television advertising dollars as more and more viewers shift away from traditional television,” says Kedar Gavane, Vice President at Comscore. “Today, OTT delivers the best of TV with the capability to precisely target viewers down to the zip code level, and use factors like demographics, lifestyle and interests. More advanced analytics tools are enabling advertisers to target the right audience, buy the highest quality inventory and measure OTT campaign results more effectively.”

There will be greater accountability in advertising and adtech

In Gartner’s “2018 Hype Cycle for Digital Marketing and Advertising”, we see mobile marketing analytics, ad verification and multitouch attribution as past the peak of inflated expectations and nearing the trough of disillusionment. Why is that?

To me, this all points to how everyone in the adtech space is looking for greater accountability, transparency and insights in regard to their spending and actions. According to Yory Wurmser, eMarketer’s principal retail analyst, this will be one of the biggest issues marketers must face head-on in 2019.

This is also why more brands will bring their efforts in-house in 2019, along with a greater focus more on cross-device and multitouch attribution. It also helps to explain why adtech that increases reach and revenue alongside transparency, like programmatic ad buying and unified ad auctions, will be increasingly prevalent in the new year too.

“The biggest issue in mobile marketing today is trust. As more and more companies enter the fray, with varying levels of technology and frankly, legitimacy, it becomes increasingly difficult for buyers to ascertain what is real and what isn’t,” says Mike Brooks, SVP of Revenue at WeatherBug. “That said, as more and more advanced types of fraud are being uncovered and taught to even the most basic buyers, the advertisers in the mobile space are going to optimize their spends toward partners they can trust to not perpetrate these schemes. I think this is finally the year where advertisers start talking with their money and moving it to people they trust and business models they understand.”

5G will lead to unforeseen advances

For both adtech and martech specifically, and really for the world at large, 5G has the potential to be immensely disruptive. Autonomous vehicles and drones could be the tip of the iceberg as far as potential applications are concerned. Its effects on society could defy imagination!

Think for a moment, about all the changes that came about as a result of 4G and LTE. Without it, there’s no Uber, no WeChat and no Facebook — at least, not in the way we consume them now. Truthfully, the entire app economy may not have taken off if we were all still relying on 3G.

I believe a similar shift will occur with a wider 5G rollout. Everyone — including advertisers and marketers — should prepare now for our upcoming digital out-of-home lives.

Tech will increasingly work the way we do, not the other way around

Perhaps the most revolutionary feature of the iPhone was its touchscreen display. Simply by poking and tapping the screen, we can now do just about everything. It’s so easy and intuitive to use, even for the less technologically savvy.

Unlike laptops and desktops, mobile devices cater to how we work naturally, as opposed to typing or using a mouse. Going into 2019, and beyond, expect more technology to cater to and center around how humans naturally interact with the world.

Voice is a prime example of this. Why type something out when you can speak it in less time? Voice communication is far more natural to us, and technology is really beginning to catch up. The same concept applies to computer vision and visual search, which Yory Wurmser thinks will really take off in 2019.

This is also why I think VR has a way to go. The headsets are currently too clunky and not as seamless as they need to be.

So, what does all this mean for adtech and martech specifically? One of the main reasons why we’ve seen so much consolidation in our space over the past few years is because companies realize they need greater resources and long-term support in order to fully develop these kinds of future-focused endeavors.

Data will become an even more valuable asset to marketers

Data may have been the new oil since 2017, but that doesn’t mean advertisers and marketers have yet to fully grasp its true value. Expect that to change though in 2019, as data-led initiatives become the norm.

Gartner thinks Data-Driven Marketing is five to 10 years away, but I predict it will arrive in force sooner than that. Laws such as GDPR in the EU and the California Consumer Privacy Act that took effect in 2018 show that governments are valuing advertising and marketing data just as much.

This will especially be true in the realm of artificial intelligence and machine learning. Through AI, brands will be able to better find the right audiences and offer them more effective ads, among many other use cases. Marketing will be propelled forward by AI in 2019.

Will I Be Proven Right?

Of course, with any prediction, there’s always a chance I will be wrong. However, regardless of what actually occurs in 2019, it’s safe to say that disruptive change is afoot for the adtech and the martech space. Exactly how much and in what ways, only time will tell.

Abhay Singhal is the co-founder and President of Advertising Cloud at InMobi.

If you enjoyed this article, sign up for SmartBrief’s free e-mail from the Mobile Marketing Association, among SmartBrief’s more than 200 industry-focused newsletters.

Source: https://www.smartbrief.com/original/2019/01/whats-adtech-and-martech-horizon-2019

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Good Life Networks $GOOD.ca – 5 Ways Programmatic AdTech Will Evolve in 2019 $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 3:26 PM on Thursday, December 27th, 2018

The implementation of GDPR stole the AdTech limelight for most of 2018. Here are 5 ways programmatic AdTech will evolve in 2019.

The introduction of GDPR had the AdTech industry in some turmoil in 2018. Despite taking a hit, advertisers are ready to invest 65 percent of their digital ad spend in programmatic advertising in 2019. We will see the spends rise to $84 billion in 2019 from $70 billion in 2018.

Of course, there are a few reasons why brands are willing to bet on programmatic AdTech despite the GDPR scare. Let’s look at 5 ways programmatic advertising will evolve in 2019.

1. GDPR Will Cease to Be a Dampener

GDPR (General Data Protection Regulation) was enforced on May 25, 2018, to give users control over their private data. The implementation of GDPR caused much confusion, causing advertisers to cut their programmatic buys by 20-50 percent right away after the law came into effect. Although programmatic spend is gradually increasing, advertisers are still treading lightly to avoid hefty penalties.

2019 will be the year where all disarray surrounding GDPR will be clear. As publishers and advertisers gain more understanding of the law, their activities will be in accordance with the regulation.

Also Read: After the Countdown: The Roadmap for GDPR Going Forward

2. Artificial Intelligence Will Continue to Rise

Artificial intelligence (AI) has been the talk of the AdTech town throughout 2018. AI assists with auctions and dynamic creative optimization, allowing publishers and advertisers to be more creative and productive. AI is used in remarketing and lookalike modeling to connect with the most relevant prospects and improve personalization. It also helps in media buying by predicting the likelihood of a customer responding to an ad and bidding on that opportunity accordingly.

The data-driven approach of AI and machine learning lets advertisers communicate the right message at the right time to the right audience.

With so many developments this year, it is undoubtedly going to be a promising year for AI in AdTech.

Also Read: The Role of AI in Redefining the Programmatic Advertising Experience

3. Blockchain and Ads.txt Will Come to the Rescue

The programmatic AdTech industry has been ongoing issues of transparency and ad fraud, causing advertisers to lose $19 billion in 2018 alone to fraudulent activities. To curb ad fraud and promote transparency, advertisers have high hopes from blockchain-based products and ads.txt.

BlAdTech (Blockchain+AdTech) is based on the principle of decentralization, and it aims to solve the most common issues faced by advertisers and publishers. Blockchain products have been able to tackle ad fraud by removing domain spoofing, verifying the legitimacy of publishers and allowing transactions using cryptocurrencies.

Another way ad fraud can be curtailed is by preventing unauthorized reselling of ad inventory. Publishers can now host ads.txt — an Interactive Advertising Bureau-approved file on their servers that lists all the companies allowed to sell the publisher’s inventory.

Amanda Martin, Director Enterprise Partnerships, at Goodway Group spoke to MTA on this subject:

“The maturing of programmatic AdTech will continue and most likely intensify in 2019 with both the sell side and buy side raising expectations and directly influencing the AdTech ecosystem. Programmatic AdTech is going through its teenage years; while we move towards maturity, we are still learning from our mistakes. Many facets of the programmatic AdTech landscape have become commoditized making the ability to differentiate oneself in the space harder. This will likely bring about consolidation both from M&A and buyers/sellers narrowing the number of partners they choose to work with. Transparency will continue to be an industry buzzword, both pertaining to pricing and methodology, black box solutions will/should face more scrutiny, and buyers, brands, and agencies, should showcase their discretion via their ad spend. The continued promise of TV dollars moving to programmatic will drive innovation while programmatic audio and digital OOH will make large strides in 2019, potentially beating TV to programmatic saturation. Overall, choice will be the driving factor of 2019 from both the buy and sell side of programmatic AdTech, how the industry continues to adjust to those choices is to be determined.”

4. 5G Will Accelerate the Growth of Video Ads

The 5th generation of cellular mobile communications, i.e. 5G is set to undergo its first phase of commercial deployment in March 2019. The bandwidth of 5G is 1000mbps, which is 10 times more than its predecessor — 4G.

The high bandwidth of 5G will enable the AdTech ecosystem to load ads faster, reducing the millisecond delay that usually makes the user move away from the site.

Also, the rise of videos brings advertisers the perfect opportunity to deliver high-res, 4K ads to its target audience.

Due to its nascency, it is estimated that 5G will have only 4 million users worldwide in 2019, but by 2024, that number is predicted to grow to 1.4 billion!

Also Read: What is 5G and How will it Shift How People Consume (And Disperse) Information in 2019?

5. Omnichannel Is the Way to Go

Marketers are slowly moving to omnichannel from multi-channel marketing as they become more cognizant of their users. A digital user today owns 3.2 connected devices on average. Advertisers therefore have to be present on smartphones, computers, digital assistants, TVs and tablets to reach users wherever they are.

2019 is the year we will see omnichannel marketing at its peak potential.

Closing Words

We will let Will Margiloff, CEO, IgnitionOne have the final word on AdTech in 2019. He stated to MTA that:

“Amazon’s second headquarters in NYC comes at a critical time for the advertising business, one that can disrupt the ecosystem. Amazon is sitting on tons of credible and relevant data, that rivals intent data from Google and behavioral data captured on Facebook. The platform specializes in consumers with the intent to shop, and have created an ad strategy that caters to these needs. In 2019, we will continue to see AdTech companies challenging the duopoly, with Amazon leading the charge.”

Despite the bumpy ride that’s been 2018, programmatic AdTech is set to go through a resurgence in 2019. We may not be able to see 5G gain prominence in 2019 itself, but AI, blockchain and omnichannel appear to be trends that will bring a change in programmatic advertising in 2019.

Indrajeet Deshpande Community Contributor

Source: https://www.martechadvisor.com/articles/ads/ways-programmatic-adtech-evolve-in-2019/

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Good Life Networks $GOOD.ca – Agencies Have Been Resistant to Change, and They’re Dropping the Ball Again With #Programmatic $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 3:08 PM on Friday, December 21st, 2018
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Revenue was $10,000,650 for the nine months ended September 30th, 2018, a 142% increase from $4,133,231 reported for the six months ended September 30th, 2017.  Click here for more information.
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Agencies Have Been Resistant to Change, and They’re Dropping the Ball Again With Programmatic

It should be a huge part of their 2019 strategies

  • EMarketer predicts that programmatic ad spend will surpass $46 billion in the U.S. this year alone.
  • They also expect 86.2 percent of all digital display ads will be bought via automated channels by 2020.

By Molly Glover Gallatin

With every major technological shift, some companies evolve while others get left behind. Agencies in the face of programmatic are no exception. Programmatic has changed advertising for the better, and with that, it’s also put pressure on traditional agencies to overhaul their processes.

Traditional agencies have enjoyed long-term contracts that guaranteed recurring revenues, but programmatic buying and digital platforms like Google and Facebook upended that model, giving advertisers greater flexibility and reach with the touch of a button. It’s futile to go against the current. Research firm MoffettNathanson estimates that Google and Facebook accounted for more than $5 billion of growth in advertising spend and for almost 90 percent of online ad growth.

Agencies have traditionally been slow to adapt, but there’s been notable movement in 2018. Programmatic will keep changing the way companies make ad buys, and big agencies will have to step up their tech game.
EMarketer predicts that programmatic ad spend will surpass $46 billion in the U.S. this year alone. They also expect 86.2 percent of all digital display ads will be bought via automated channels by 2020. All this current and future programmatic traction obviates the need for agencies to engage in direct selling. A recent study by Centro and Forrester Consulting showed that three-fourths of agencies are beginning to unify their direct and programmatic teams, while just 17 percent said that their direct and programmatic teams have fully integrated.

But talking about the selling model doesn’t tell the whole story. There are many other factors agencies need to take into consideration as they make the shift to digital.

The perfect storm could redefine the agency model

The days of watered down macro metrics are over. Brands now realize programmatic offers a deeper level of granularity and will therefore demand detailed and timely performance stats around their campaigns. Agencies already have to work harder to ensure clients are getting the client service and results they deserve, but this is going to raise the bar a few notches.

Agencies will also see greater competition from emerging boutique players. The big holding companies of the world were once the big dogs, but the boutique agency is gaining strength. Smaller, newer agencies are arming themselves with tech-savvy folks that are embracing a programmatic future. What’s the key to their success? They’re nimble and support disruption and change.

Lastly, M&A activity is likely to continue in 2019 and beyond. An interesting new report from consultancy R3 found a 126 percent rise in M&A in the first three months of the year. Surprising, it was led by consultancies.

Every agency will become a programmatic agency

Rest assured that agencies will have to fight to keep programmatic on the agency side. Brands are getting smart about data and demanding more transparency and control, which puts agencies in a position to either evolve or get left behind. Between dollars saved and the ability to target their audiences more easily, it’s getting tough for agencies to sell the value of traditional buying methods.

Programmatic will keep changing the way companies make ad buys, and big agencies will have to step up their tech game. The days of storyboarding ads on paper and planning media buys over the phone are long gone. While it may sound obvious, not every agency has jumped on the tech bandwagon, and many are struggling to catch up.

One thing is certain: The days of traditional media buying are coming to an end. This past year showed us that agencies need to decide how they want to handle these changes and continue to meet their clients’ expectations before it’s too late.

Molly Glover Gallatin

Source: https://www.adweek.com/programmatic/agencies-have-been-resistant-to-change-and-theyre-dropping-the-ball-again-with-programmatic/

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Good Life Networks $GOOD.ca – Understanding the programmatic advertising ecosystem $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 2:55 PM on Thursday, December 20th, 2018
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Revenue was $10,000,650 for the nine months ended September 30th, 2018, a 142% increase from $4,133,231 reported for the six months ended September 30th, 2017.  Click here for more information.
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Understanding the programmatic advertising ecosystem

  • In a generation digital marketing has evolved to become the primary way many brands run their campaigns all over the world.
  • But none of it would be possible without the underlying technology infrastructure that has subsequently developed around programmatic advertising. 

To practitioners the language of programmatic may well be second nature, but for many in the sector the programmatic landscape can seem confusing hard to penetrate.

This is the case even for experienced traditional marketers, and even digital marketers who may understand the technology beneath owned media, but struggle with advertising technology which sustains paid media.

To help marketers build their expertise Oracle recently hosted a webinar which steps marketers wanting to understand more about the programmatic advertising landscape through all the key elements of the programmatic landscape.

In part one of this report we look at that landscape and in part two, we describe programmatic strategies available to markets.

But lets start with the basic question, what is programmatic advertising?

Programmatic 101

Put simply it is a marketing approach that delivers the most relevant message to the right person on the right device at the right time to achieve a desired action.

It is optimised in real time based on data that allows the marketer to focus on individual impressions instead of block buying advertising slots. This is what makes it very different to traditional advertising. 

Instead of static inventory with analytics derived from surveys and panels, the programmatic approach allows advertisers to serve impression that are both dynamic and relevant – because they are based on who is viewing the impressions. 

Importantly, as this is based on the idea of one on one advertising it also allows markets to derive one on one user insights.

Underpinning the programmatic advertising landscape are digital platforms and exchanges which enable the buying and selling of advertising inventory across mobile, desktop, search, display and video advertising.

Advertisers and publishers can transact in real time just like on the stock exchange, although the amount of transaction the ad tech sector supports each day dwarfs the volume on a financial exchange!

Advertisers interact through what is called a data management platform via a supply side platform (SSP) while marketers interacting with the DMP through demand side platforms (DSPs).

These interactions are facilitated by add exchanges the middle.

Like most other forms of digital marketing, the success of these interactions and the effectiveness of programmatic campaigns is based upon the quality of the data.

First, second and third party data 

The most valuable information for any advertiser is the first party data which is basically the data that is proprietary to them and found in places like the advertiser’s web site, its customer relationship management platform or even the email data to which it already has access.

Various platforms like Eloqua, CXD and Blue Kai allow marketers to integrate this information into their programmatic activity.

Second party data on the other hand comes from when the advertiser has a direct relationship with a publisher and is able to use their data as and when required. 

Sometimes, however, the reach provided by the first and second party data simply isn’t enough. Then, marketers and their agencies use third party data is important to expand the reach of a campaign.

Third party aggregators and publishers collate data they collect in the form of cookies from their 100s of web sites and sell it to advertisers. 

Various vendors like Nielsen, Iota and Data Logic provide the demographic, geographic and other types of data needed to supplement the first and second party information.

The data sets can be huge and the sheer amount of data can be overwhelming. It needs to be managed which is where a data management platform comes into the conversation.

A DMP is the backbone of data driven marketing. It serves as a unifying platform to collect, organise and activate first, second, and third party audiences data from any source including online, offline, mobile and beyond. 

Once the demand side data is aligned we can then use various DSPs like Dataxu, TradeDesk, or Rocketfuel to work with the various advertising exchanges to purchase relevant inventory from the supply side.

Here’s a simple example of how this all folds together.

Imagine a campaign where a brand uses its first party data but determines that much more reach is required. The brand then purchases third party data that matches its specific geographic and demographic requirements.

These two pieces of data are then combined through a DMP. And all of this comes together in a matter of milliseconds.

Imagine next that a consumer goes to a publisher’s web site. The publisher calls its web server likely before the consumer’s page has fully loaded. The ad server checks its rules and determines what ad it can serve and at what price. The ad sever then instructs the consumer’s browser to call the advertiser’s ad server, and then the publisher’s ad server counts an impression .

The advertiser’s ad server knows it can serve the specific creative and an impression is counted to that site. Placement, combination and the campaign spend is logged for that impression.

And the user sees the advertisement. This all happens in real time.

Of course, this being a programmatic campaign, another consumer viewing the same page at the same time will potentially see a completely different ad based on the persons characteristics. 

Pixels and cookies

A tagging pixel is essentially a piece of code that is placed on a web site by a marketer and it generates a notice of visits to the page by a browser. Pixels often work in conjunction with cookies recording when a particular computer visits a specific page and they can be played across the site or on certain conversion pages only.

The placement is determined by what you want to measure.

It is important to understand that different types of pixels do different thing.

Conversion pixels for instance capture conversion events. This is the only way markers can record view-through conversions and post click conversions. The conversion pixels are installed on the page where the marketing goal is achieved such as a form page or a landing page.

Optimisation pixels on the other hand are installed across an entire site and used to better identify ideal targets in prospecting and site retargeting campaigns.

Finally, data collection pixels allow data collection companies to anonymously identify and classify web site visitors into various categories.

All of these pixels help programmatic vendors track the success of a campaign. And they are used to build look alike profiles so that a brand’s programmatic vendor can find more of its ideal audience online.

Pixels also provide rich insights into your audience such as the type of websites they list and their interesting certain categories 

So what is a cookie? Put simply it is a mechanism specified by a http protocol that is implemented by the browser for web sites to store data locally.

For instance cookies are used to help a site remember that a visitors logged in rather than making them login every time they come back.

They are also important for saving shopping cart information and for tracking other behaviour online.

From a security perspective cookies can only be sent to the domain that originally sent them. For instance only oracle.com can set oracle.com cookies. 

In part two, we will look at different programmatic strategies brands can employ in their campaigns.

Mandar Dadegaonkar

Source: https://which-50.com/understanding-the-programmatic-advertising-ecosystem/

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Good Life Networks $GOOD.ca – Authorised Investment Fund reports progress in US$60 billion programmatic advertising market $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 4:48 PM on Tuesday, December 11th, 2018
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Revenue was $10,000,650 for the nine months ended September 30th, 2018, a 142% increase from $4,133,231 reported for the six months ended September 30th, 2017.  Click here for more information.
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By George Tchetvertakov  December 11, 2018

  • New service will operate programmatic advertising requirements for AIM’s Travel Elite clients and to advertisers requiring digital planning and buying. Authorised Investment Fund (ASX: AIY) 
  • Revealed that one of its investee companies, Asian Integrated Media (AIM), is making strong headway in the US$60 billion (A$83 billion) programmatic advertising sector. 

The new service will operate programmatic advertising requirements for AIM’s Travel Elite clients and to advertisers requiring digital planning and buying. Authorised Investment Fund (ASX: AIY) has revealed that one of its investee companies, Asian Integrated Media (AIM), is making strong headway in the US$60 billion (A$83 billion) programmatic advertising sector. 

AIM has struck a deal with Ambient Digital Group to form a joint venture offering its bespoke digital planning and buying to advertisers throughout south-east Asia.

The announcement follows on from the company’s move into programmatic advertising, previously announced in August.

Programmatic advertising is a term used in digital marketing to describe computer-based automated buying, selling, placement, and optimisation of digital advertising. In contrast to traditional advertising, programmatic ad buying involves the use of non-human software machines to purchase digital ads.

As it stands, Authorised Investment Fund owns a 25% interest in AIM with an option to increase its holding to 30% at any time over the next 3 years.

The company first committed to acquiring a major stake in AIM in April this year, after identifying AIM as one of the world’s leading media sales representation networks that could both diversify and amplify its broader investment portfolio.

The power of AIM

AIM has an expansive team working in Hong Kong, Singapore and Beijing with a worldwide affiliate network of sales agents in all the key cities in Europe, Asia and the US.

The deal between AIM and Ambient, offers a variety of synergies including geographical market reach, addressable audience and sharing mutually beneficial technology.

AIM has confirmed the newly-created service will operate the programmatic requirements of AIM’s Travel Elite clients and to advertisers requiring “specialist, bespoke digital planning and buying requirements”.

The rapid growth of programmatic advertising.

Currently, Ambient Digital is one of the largest independent digital companies in south-east Asia providing a range of marketing and media solutions delivering the entire range of digital media products to mobile and desktop via programmatic technology platforms.

Ambient has a turnover of around US$17 million (A$23.5 million) but hopes the deal with AIM will provide a significant boost to its bottom-line given the strong focus on providing next-generation advertising capabilities to its clients.

The operation currently has over 200 digital and media experts working in across Asia and providing campaigns on all digital devices including PCs and mobiles.

One of its key aims is to expand what it calls its “one-stop-shop for compelling universal digital campaigns”.

Ambient benefit

Ambient Digital provides services to advertisers in six major South East Asian markets with a combined reach of 580 million people in peak growth countries such as Vietnam, the Philippines, Indonesia, Thailand, Myanmar and Singapore.

Additionally, with over 100 connections to global demand partners, Ambient Digital’s tie-up with AIM is expected to provide a global marketplace for publishers. With over 4 billion monthly impressions and 200 million active internet users across 5 countries, the joint venture with AIM is forecast to provide “a perfect union to propel revenue opportunities and support solid capital growth,” according to AIM.

A partnership with AIM could potentially propel the company to greater heights given that AIM is the exclusive partner of several global airlines such as Cathay Pacific, Qantas, Singapore Airlines, and Emirates; as well as newspaper giants Handelsblatt in Germany and Daily Mail in the UK.

Some of its other notable partners include the Hong Kong Tourism Board, Robb Report China and Richesse.

Providing the best international sales representation for premium media, AIM is highly selective in the titles and platforms it represents with its key portfolio in the travel and luxury lifestyle segments.

According to AIM, by combining its industry experience, longstanding client relationships and a strong network of sales offices ensures it can deliver the maximum level of advertising revenue for its multifaceted media partners.

“We have been working with the Ambient Digital Group for some months now and to be able to provide these exceptional services to our clients who are increasingly looking to reach elite audiences through digital platforms we can now provide bespoke solutions,” said Peter Jeffery, CEO and Founder of Asian Integrated Media.

“It will enable us to harness and capture the opportunities of the programmatic advertising sector as it continues to grow from US$60billion in revenues worldwide. It is envisaged that this joint venture will provide a solid platform for us to drive considerable additional revenues and build substantial and solid capital growth for both Ambient and AIM,” said Mr Jeffery.

Source: https://smallcaps.com.au/authorised-investment-fund-reports-progress-programmatic-advertising-market/

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Betteru Education Corp. $BTRU.ca – #Edtech unicorn #Byju’s raise $400 million; makes total valuation $4 billion $ARCL $CPLA $BPI $FC.ca

Posted by AGORACOM-JC at 3:28 PM on Tuesday, December 11th, 2018
SPONSOR:  Betteru Education Corp.Connecting global leading educators to the mass population of India. BetterU Education has ability to reach 100 MILLION potential learners each week. Click here for more information.
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  • Edtech unicorn Byju’s raise $400 million from Canada’s CPP Investment Board, Naspers Ventures, General Atlantic and some existing investors, according to documents filed with the Registrar of Companies (RoC).
  • The transaction is expected to value the startup at around $4 billion, making it one of the top five most valuable startups in India, along with Flipkart ($22 billion), Paytm ($16 billion), Oyo ($5 billion) and Ola ($4 billion).

The transaction has made Byju’s one of the top five most valuable startups in India along with Flipkart, Paytm, Oyo and Ola. 

Edtech unicorn Byju’s raise $400 million from Canada’s CPP Investment Board, Naspers Ventures, General Atlantic and some existing investors, according to documents filed with the Registrar of Companies (RoC).

The transaction is expected to value the startup at around $4 billion, making it one of the top five most valuable startups in India, along with Flipkart ($22 billion), Paytm ($16 billion), Oyo ($5 billion) and Ola ($4 billion).

Byju Raveendran

According to other media sources, the company is expected to use the newly infused funds to expand its presence overseas.

Byju’s was launched in 2009 as an online video-based learning for CAT through VSAT. The Byju’s app creates personalised learning programmes for individual students based on their proficiency levels and capabilities, which help them learn at their own pace and style.

Since then Byju’s has raised more than $240 million from Tencent, Verlinvest, Chan-Zuckerberg Initiative, Sequoia Capital, Lightspeed Venture Partners, Aarin Capital and others.

In June 2018, the company turned profitable after crossing Rs 100 crore in monthly revenues. In July, it acquired learning platform Math Adventures, and in September this year, Byju’s raised $100 million in a private equity round.

The e-learning market is vast in India with corporate professionals and startups alike doing well in the market. According to a report,the online education market in India is poised to grow at a CAGR of 20.02 percent during the period 2017-2021.

Byju’s claims that its learning app has 22 million registered students and 1.4 million annual paid subscribers. The app also sees an addition of 1.5 million registered students every month. Byju’s has been growing at 100 percent annually since its learning app was launched in 2015, and has a renewal rate of 85 percent from its subscribers.

Source: https://yourstory.com/2018/12/byjus-raises-400-million-total-valuation-4-billion/

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Good Life Networks $GOOD.ca – Own A Brand? Why You Should Pay Attention To Programmatic In 2019 $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 12:24 PM on Monday, December 10th, 2018
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Revenue was $10,000,650 for the nine months ended September 30th, 2018, a 142% increase from $4,133,231 reported for the six months ended September 30th, 2017.  Click here for more information.
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  • Currently, over 80% of all digital display ad spending in the U.S. is programmatic, and those numbers are expected to increase.
  • Programmatic advertising is done by computer systems that automate the process of buying, selling and optimizing ad placements on digital media.

Own A Brand? Why You Should Pay Attention To Programmatic In 2019

Ofer Garnett

CTO & Co-Founder of mobile growth marketing platform YouAppi, bringing nearly 20 years of R&D experience to make mobile engaging.

Digital advertising has grown steadily over the last two decades with no signs of slowing. As consumers shift to mobile, brands have digitally migrated.

Currently, over 80% of all digital display ad spending in the U.S. is programmatic, and those numbers are expected to increase. Programmatic advertising is done by computer systems that automate the process of buying, selling and optimizing ad placements on digital media. Advances in machine learning and smart algorithms have proven far more reliable than humans in determining ideal timing and location to reach a desired audience. Where the focus used to be on finding websites that generally attracted the same audience as your product, programmatic allows you to drill down on an individual’s digital behavior and place an ad in front of the eyes most likely to engage.

But if you think programmatic advertising is best left to your marketing department, think again. Reaching consumers digitally has never been more important — or more challenging. Deeply segmented platforms, shifting consumer preferences, stricter privacy laws, and increasing expectations of more direct, personalized and highly relevant ad content make it harder than ever to reach your customer at the right time and place with the right message. Programmatic looks to be the key to driving meaningful digital engagement in 2019, with several promising trends.

Technology Will Address Current Market Challenges

Most programmatic ad spend is done in real time via real-time bidding (RTB), which buys ad inventory on a per-impression basis and works much like financial market trading. The prominent protocol is OpenRTB, and it’s had its fair share of critics. As the ecosystem has grown, it’s become increasingly problematic for brands to trust the data, protect themselves from fraud and maintain brand integrity and safety.

A new version, OpenRTB 3.0, has finished beta and is expected to release before the end of 2018. This is the most significant overhaul of OpenRTB since its inception in 2010, and it delivers enhanced visibility into the process of programmatic buying and selling. I expect adoption of the 3.0 protocol to be significant throughout 2019, as brands are eager for greater transparency and clarity. OpenRTB 3.0 is not backward compatible, however. Significant effort from all participating parties in programmatic — buying systems, selling systems and the exchanges — will be required to make this migration. Whether you oversee your company’s marketing or not, it’s important to understand the direction of the technology in order to ensure your ad dollars are spent in the smartest and safest way possible.   Source: https://www.forbes.com/sites/forbestechcouncil/2018/12/06/own-a-brand-why-you-should-pay-attention-to-programmatic-in-2019/#6b2c36d3175e

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Good Life Networks Inc. $GOOD.ca announces definitive agreement to acquire 495 Communications, LLC $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 8:42 AM on Tuesday, December 4th, 2018

Glnlogo black 11

  • Entered into a definitive agreement to acquire all of the issued and outstanding shares of 495 Communications, LLC
  • 495 is a leading advertising and content marketing company based in New York City and Santa Monica, California.

VANCOUVER, Dec. 4, 2018 – Good Life Networks Inc. (“GLN“, or the “Company“) (TSXV: GOOD) (FSE: 4G5), a programmatic advertising technology company, announced today that it has entered into a definitive agreement (the “Agreement“) to acquire all of the issued and outstanding shares (the “Purchased Shares“) of 495 Communications, LLC (“495“). 495 is a leading advertising and content marketing company based in New York City and Santa Monica, California. According to a third-party unaudited Quality of Earnings prepared by CohnReznick LLP in New York, as at August 31, 2018; 495’s Trailing Twelve Month revenue was reported at approximately USD$14.4M (CDN$18.1M equivalent), and adjusted EBITDA came in at USD$1.9M (CDN$3.3M equivalent).

“I’m thrilled to announce our second acquisition for 2018, which is also accretive to earnings,” stated CEO Jesse Dylan. “495 Communications is a content publisher with an impressive list of partners that includes more than 2,000 premium websites, as well as proprietary mobile and connected TV applications. This acquisition, along with the recently announced acquisition of ImpressionX, sets GLN up to achieve our aggressive earnings growth objectives for 2019 and beyond.”

Under the terms of the Agreement, consideration for the Purchased Shares will consist of the following:

a)      US$3,500,000 in cash, payable to the members of 495 less the amount of outstanding indebtedness;

b)      a cash earn-out, up to a maximum of US$5,500,000 for hitting performance benchmarks; and

c)      a share/cash earn-out, to be satisfied, at the sole discretion of the Company, in cash or through the issuance of common shares of the Company (“GLN Shares“) up to a maximum amount of US$6,000,000 for hitting performance benchmarks, such GLN Shares to be issued at a per share price based upon the greater of (i) the 20-day volume weighted average trading price of the GLN Shares on the TSX Venture Exchange (the “TSX-V“) immediately prior to the date of issuance and (ii) the lowest price permitted by the policies of the TSX-V.

The Agreement was negotiated at arm’s length.  495 was advised by CREO | Montminy & Co. as financial advisor and Foundation Law Group served as legal counsel.  GLN was advised by Oakhill Financial as financial advisor and Wang Legal served as legal counsel.

“GLN’s technology and growth strategy is in perfect alignment with our team at 495,” stated CEO Bret Polansky. “495 delivers compelling content and advertising across multiple devices, we have set the industry standard by which this is consumed on today’s cross market platforms. We look forward to adding our impressive suite of services, technology and large client and publisher rosters to the GLN family.”

Completion of the acquisition is subject to the Company obtaining debt financing on terms satisfactory to the Company. The Company expects to enter into a debt facility with a Schedule One bank on or before closing of the acquisition.

The Company anticipates the completion of the acquisition by the end of December 2018, pending TSX-V acceptance.

In connection with the acquisition of 495, the Company intends to issue Oak Hill Financial, Inc. (“Oak Hill“) 650,000 non-transferable finder’s warrants (the “Finder Warrants“) as a finder’s fee upon completion of the acquisition.  The Finder Warrants will be exercisable into common shares of the Company at an exercise price of $0.34 per common share until the date that is 2 years after the date of issuance. The issuance of the Finder Warrants to Oak Hill is subject to the acceptance by the TSX-V.

The GLN Story

GLN’s technology is the engine that sits between advertisers and publishers. The GLN platform is built for cross device video advertising: mobile, in-app, desktop and CTV (Connected Television). The Programmatic Video Marketing Platform is powered by GLN’s proprietary machine learning technology that uses “Big Data” to intelligently target and connect digital advertisers with consumers without collecting PII (Personal Identifiable Information).

The platform is the cornerstone of GLN’s business, providing industry leading insights, data and revenue. This allows GLN to match advertisers to publishers in a way that provides significant and sustainable value to both. GLN’s patent pending machine learning algorithm can forecast the needs and wants of the brands they represent, maximizing the efficiency for their partners while increasing their margins and profitability.

The Programmatic Video Technology Platform features integrations at the server level with both publishers and advertisers. Our technology quickly finds the most valuable advertisement for every consumer. Publishers make more money through improved CPM (advertising fill rate) combined with a more engaged consumer experience. Advertisers make more money by reaching their target audience more effectively. GLN makes money by retaining a percentage of the advertiser’s fee. GLN is headquartered in Vancouver, Canada with offices in the US and UK and trades on the TSX Venture Exchange under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements:

Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs regarding future events of management of GLN. This information and these statements, referred to herein as “forward‐looking statements”, are not historical facts, are made as of the date of this news release and include without limitation, statements regarding discussions of future plans, including the timing, approval and completion of the acquisition of the Purchased Shares, TSX-V approval, ability of the company to secure debt financing, estimates and forecasts and statements as to management’s expectations and intentions with respect to the Company’s acquisition of 495. These statements generally can be identified by use of forward-looking words such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue” or the negative thereof or similar variations. These forward‐looking statements involve numerous risks and uncertainties and actual results might differ materially from results suggested in any forward-looking statements. Important factors that may cause actual results to vary include without limitation, risks relating to the timing of the acquisition of the Purchased Shares, risk related to securing a debt facility, successful completion of the acquisition of the Purchased Shares, fulfillment of all conditions to closing set forth in the Agreement, the number of securities of GLN that may be issued in connection with the transaction; GLN realizing on the anticipated value of acquiring the Purchased Shares, GLN maintaining its projected growth, acceptance of the TSX-V and general economic conditions or conditions in the financial markets. In making the forward‐looking statements in this news release, the Company has applied several material assumptions, including without limitation that the acquisition of the Purchased Shares will be successfully completed in the time expected by management and will generate the anticipated revenue and expand GLN’s global reach per management’s expectations. GLN does not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements, unless and until required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.

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