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What do the latest trends in video mean for marketers? #DigitalAdvertising #Adtech $GOOD.ca

Posted by AGORACOM-JC at 11:17 AM on Friday, July 6th, 2018

By Rebecca Sentance @ Econsultancy

  • If one trend in content publishing and social media has been constant over the past few years, it’s the huge and growing popularity of online video.

Long-form video, short-form video, live video, square video, video advertising… Whatever the format, video has built up a tremendous amount of buzz in the marketing industry for its ability to engage and entertain, with brands increasingly making it a core part of their marketing strategies.

With this in mind, it’s no surprise that venture capitalist and internet expert Mary Meeker devoted several portions of her landmark Internet Trends Report this year to the trends and developments in online video.

What does Meeker’s report have to say about the state of online video in 2018, and what new opportunities does video in 2018 present for marketers? (N.B. Econsultancy runs a Video Marketing Strategy training course and subscribers can download our Online Video Best Practice Guide)

Video is mobile

There was a time not too long ago when the idea of watching online videos on a mobile device was laughable. Mobile internet speeds were too slow, videos ate up too much data, and screen sizes weren’t optimised for video viewing.

Now, however, with faster connection speeds, better support for video from mobile apps and websites, and smartphone screens that are built for multimedia, mobile video consumption has taken off.

Meeker’s report shows that video consumption on mobile has been on the rise since 2012, but really started to shoot upwards in 2015, with the global number of minutes viewed per day rising from around 14 minutes in 2015 to an estimated 35 minutes in 2018.

And nowhere is mobile video consumption growing faster than in the world’s largest internet market, China – more on that later on.

Livestreaming is emerging

Over the past few years, livestreaming has emerged as one of the most popular types of online video.

Previously the sole preserve of hobbyists and event organisers, the last three years in particular have seen live video come into its own as a widespread entertainment medium and social tool, with the launch of services like Periscope and Facebook Live, and the rise of broadcasting platforms like Twitch.

Meeker’s report illustrates the latter with a graph showing that average daily streaming hours on Twitch have increased more than fivefold between 2012 and 2017, from around three million daily views in 2012 to approximately 16 million in 2017.

China: Short-form mobile video in the driver’s seat

Since 2016, mobile internet in China has experienced a phenomenal surge in usage.

Meeker’s report cites data from the China Ministry of Industry and Information Technology, which reports that mobile data consumption in China has leapt from nine exabytes in 2016 to 25 exabytes in 2017 (an increase of 177%).

An increasing amount of that data usage is being devoted to mobile video. Data from QuestMobile shows that between 2016 and 2018, the portion of time that Chinese consumers spent interacting with mobile video on a daily basis (as a percentage of all mobile media) increased from 13% to 22%.

A breakdown of that video consumption into different formats – long-form, short-form and livestreaming – reveals that short-form video is largely responsible for the increase, with short-form video consumption rising steeply between 2017 and 2018.

Long-form video has also seen a general increase in popularity, rising from a little over 200 million daily mobile media hours in 2016 to around 375 million in 2018.

Meeker observes that China’s leading short-form video apps, Douyin (known as Tik-Tok outside of China) and Kuaishou, are both seeing phenomenal success, with huge and growing userbases and a high level of engagement.

Both enjoy somewhere in the region of 100 million daily active users, with an average of 52 minutes spent using the app every day.

Meanwhile, in a sign of things to come, spending on Chinese TV networks has been gradually declining since 2014 in favour of spending on online video platforms.

The content budgets for video platforms such as iQiyi, Youku and Tencent Video – which often produce their own, original, long-form video content – officially eclipsed those of Chinese television networks in 2017.

What do these trends mean for marketers?

Meeker’s report clearly indicates that the domination of online video content isn’t going away any time soon, with new content forms coming to the fore, and new markets emerging where video is wildly popular.

Here’s how marketers can take advantage.

Invest in mobile video content and advertising

The best way to be present in front of an audience consuming increasing amounts of video on mobile is to – you guessed it – produce mobile video.

If you’ve been considering devoting some of your content marketing budget to video content, or making a bigger push towards producing mobile-optimised video, here are some reasons why it could benefit your brand.

  • According to statistics released by Invodo, mobile shoppers are three times as likely to view a video as desktop shoppers
  • These videos get results, too – shoppers who view video are 1.81 times more likely to purchase than non-viewers, and retailers report a 40% uplift in purchases as a result of video
  • People are much more likely to view instructional videos on their smartphone. So if you’re a brand that sells DIY supplies, homeware or hardware, you can cater to this audience by producing how-to videos – as Home Depot has done to great success, racking up more 1 million monthly views on their YouTube channel (source: Tubular Labs).

Even if you don’t have the resources to devote to producing your own video content, mobile video advertising can be an equally effective way to get in front of a mobile audience.

Econsultancy’s Trend Briefing report, Putting Video in Context for 2018, found that mobile video ad revenues are set to rise from $3.5 billion in 2015 to $13.5 billion in 2020, and mobile video ad spend is set to overtake fixed (desktop) ad spend in 2018.

A 2016 whitepaper by Videology, The Mobile Impact: Driving Brand Metrics through Mobile Video Advertising, found that one CPG advertiser achieved a 125% lift in message awareness by using a mobile-focused approach for its video campaign.

Another brand, a major provider of streaming video content, reportedly achieved a 121% lift in brand awareness by targeting mobile users based on their TV viewing habits – and the mobile video campaign was twice as effective as the same campaign run on desktop.

There are more opportunities to target users with mobile video advertising than ever before, with social networks like Facebook, Instagram, Twitter and Snapchat all offering video ad placements. Programmatic advertising exchanges have also expanded their offerings to include mobile video ads, to cater to the demand for this format.

Produce or sponsor live video

Similarly, companies such as Facebook, Instagram and YouTube have responded to the newfound demand for live video by implementing ways for users to monetise their livestreams.

As with mobile video, brands and marketers can decide whether they want to directly produce live video content for their brand, or simply monetise other creators’ live videos with advertising or sponsorships.

If you’re thinking of producing your own live video, have a read of some of our case studies below to learn how other brands have found success – or check out our seven helpful tips for livestreaming.

If you’d rather put advertising budget towards monetising someone else’s video, there are a couple of options for doing so. Brands can sponsor event livestreams – such as live concerts, or gaming competitions – on platforms like Twitch, YouTube, and even Tumblr.

Influencer livestreaming is also on the rise, as influencer marketing – which is in high demand amongst brands as a means of engaging social audiences – moves towards the newly popular medium of live video. Brands like Mashable, Make-A-Wish and Kohl’s have partnered with social influencers and vloggers to create compelling livestream campaigns.

As for live video advertising, Facebook has recently introduced an “in-stream” live video ad format that will only play once at least five minutes of a livestream have elapsed – not unlike an advert break on television. YouTube also offers pre-roll, mid-roll and display and overlay ads for monetising livestreams.

Consider China

Thanks to the dramatic rise of online video in China, video marketing is becoming an extremely effective way for brands to target a Chinese audience.

As we saw from Meeker’s report, China’s online video landscape is made up of a completely different set of platforms. Instead of YouTube and Facebook (both of which are blocked in China), brands need to look to platforms such as Youku, iQiyi and Tencent Video (for long-form video) and Kuaishou, Douyin, Miaopai and Meipai (for short-form video) to reach Chinese users.

Marketing to China isn’t something that will make sense for every brand, but those who do want to tap into China’s massive and growing market, video has proved an excellent medium.

In 2016, for example, L’Oreal ran a giveaway on short video platform Meipai in which it encouraged users to upload and share their Halloween makeup videos for the chance to receive a free gift. More than 11,000 users uploaded videos, which netted more than 60 million views in total for the brand.

Source: https://www.econsultancy.com/blog/70080-what-do-the-latest-trends-in-video-mean-for-marketers-stats

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Advertising on quality websites more cost effective, suggests study $GOOD.ca #advertising #DigitalMarketing $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 3:41 PM on Tuesday, July 3rd, 2018

 

  • According to the study, advertising in quality digital environments is 98% more likely to be placed fully above the fold than adverts on non-premium sites
  • Such placements also resulted in average uplifts for brand awareness ( 11%), ad recall ( 19%), brand perception ( 10%) and recommendation intent ( 10%)

UK – Online adverts appearing within quality branded environments are 42% more cost effective for advertisers, according to a GroupM and Newsworks study.

According to the study, advertising in quality digital environments is 98% more likely to be placed fully above the fold than adverts on non-premium sites. Such placements also resulted in average uplifts for brand awareness ( 11%), ad recall ( 19%), brand perception ( 10%) and recommendation intent ( 10%).

Quality digital environments were defined as websites where consumers have a stronger affinity with the brand, such as newsbrand publishers or sports websites.

Ads appearing on quality websites are over 58% more likely to be 100% in view for at least five seconds, according to the study, which also found that 48% of ads on the open exchange were never seen. Ads must be 50% in view for at least one second to be deemed viewable according to online industry standards.

The two companies will now use the findings from the research to build an industry-wide quality exposure factor for programmatic buying.

Vanessa Clifford, chief executive at Newsworks, said: “For years now, digital advertising has been used as a catch-all term in our industry, encompassing a myriad range of contexts. Now we have the insight to differentiate the value of a high-quality placements – such as on a newsbrand website – from general free browsing. This marks a huge step in our ongoing effectiveness programme and, working with GroupM, our aim is to make this work an actionable part of the online buying process for advertisers.”

The research, covering 394 million impressions in 84 campaigns and over 28,000 survey responses, ran between September 2017 and June 2018. Meetrics collected viewability and user engagement data for the campaign impressions and Cint distributed brand tracking surveys to panellists exposed to the campaigns.

Source: https://www.research-live.com/article/news/advertising-on-quality-websites-more-cost-effective-suggests-study/id/5040483

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How Small and Mid-Sized Publishers Are Turning to #Programmatic Advertising $GOOD.ca #adtech #digitaladvertising $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 11:09 AM on Friday, June 22nd, 2018
  • Programmatic advertising has become an ideal solution for small and mid-sized publishers, as it optimizes revenue and allows for more efficient sales processes
  • A few years ago, it was unthinkable for small sites and blogs to host ads on their pages from big advertisers
  • Arrival of specialized programmatic advertising platforms has revolutionized the landscape and brought new strategic opportunities for small and mid-sized publishers

Augustin Ory CEO, The Moneytizer

Augustin Ory, CEO, The Moneytizer, in this article talks about how small and mid-sized publishers are implementing/ adopting programmatic 

Programmatic advertising has become an ideal solution for small and mid-sized publishers, as it optimizes revenue and allows for more efficient sales processes. A few years ago, it was unthinkable for small sites and blogs to host ads on their pages from big advertisers. However, the arrival of specialized programmatic advertising platforms has revolutionized the landscape and brought new strategic opportunities for small and mid-sized publishers.

In fact, programmatic advertising has grown from being just a small component of a publisher’s advertising activity to becoming a priority area of their business strategies. According to a study by IAB Europe, 25% of the editors surveyed rated programmatic as a priority, while another 50% recognized it as being part of their top-five priority tasks. These results confirm that publishers already recognize the benefits of programmatic advertising, which is particularly advantageous when compared with selling inventory directly-providing a series of advantages that range from operational efficiency to a better return on investment for advertisers.

General trends suggest a sustained increased in programmatic advertising too. According to the latest eMarketer study about programmatic spending, ‘US Programmatic Ad Spending Forecast 2018: Private Setups Pull Even More Ad Dollars to Automation,’ more than 80% of digital display ads will be purchased through programmatic platforms in the United States in 2018. According to the same report, spending on programmatic advertising in the U.S. will increase by $10 billion to a total of $46 billion.

In short, programmatic advertising has created a new scenario that small and mid-sized publishers would be wise to exploit.

What advantages does programmatic offer to small and medium-sized publishers?

The main advantage of programmatic advertising is that it allows these publishers to save time. Until the arrival of this type of platform, the main way to generate advertising revenue for smaller publishers was through direct campaigns. Selling advertising in that fashion requires a significant investment in time to determine rates, find advertisers, process payments, etc. Direct campaigns also demand a skilled sales force that understands the marketplace and can capitalize on the media offering; the time and resources required to build this team can often place a strain on smaller publishers as well.

With the advent of programmatic advertising platforms, small and mid-sized publishers can focus on the task of developing compelling content while leaving aside more commercial tasks such as advertising operations and advertising revenue management to automated means.

Another advantage for smaller publishers has improved monetization of their inventory. When using other channels such as direct sales or affiliate systems, the income generated through advertising space is usually defined and agreed to in advance, limiting publishers’ ability to take advantage of more immediate short terms opportunities.

The arrival of Real-Time Bidding and Header Bidding to programmatic advertising has revolutionized the potential for revenue generation. Programmatic auctions increase the competition around each piece of inventory, maximizing revenue and leaving less inventory unsold. The bidding system increases the profitability of advertising spaces and provides more flexibility for advertisers and publishers alike.

In addition, programmatic advertising enables publishers to display more localized and personalized ads which improve interaction with and response to the advertising content.

Finally, programmatic advertising allows publishers to better integrate audience data into the purchasing process. As a result, they can package up their inventory much more efficiently and combine multiple platforms into one cohesive buy. They are also able to extract more value from their inventory, as they can leverage a more complete profile of their audience and allow advertisers to better target unique user groups within their broader audience.

Large publishers have already been reaping the benefits of programmatic advertising. As the technology becomes simpler and easier to deploy, small and mid-sized publishers are also seeing how programmatic advertising allows them to make operational processes more efficient; optimize revenues, and add value to their media. It behooves these smaller publishers to adopt and/or continue to make this transition to automated buying and selling as quickly as they can.

Source: https://www.martechadvisor.com/articles/ads/how-small-and-midsized-publishers-are-turning-to-programmatic-advertising/

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#Digital Ad Spend Reaches an All-Time High of $88 Billion in 2017, With #Mobile Upswing Unabated, Accounting for 57% of Revenue – $GOOD.ca

Posted by AGORACOM-JC at 2:24 PM on Monday, June 18th, 2018
  • Total U.S. digital ad spend reached a record-setting $88 billion last year
  • Represents a 21 percent uptick over the previous year at $72.5 billion, and marks the first time in this report that digital ad revenues have overtaken television (broadcast and cable combined)

Mobile Advertising Hits Landmark $49.9 Billion, While Digital Video Climbs to a Record $11.9 Billion, According to 2017 IAB Internet Advertising Revenue Report

NEW YORK, NY (May 10, 2018) —Total U.S. digital ad spend reached a record-setting $88 billion last year, according to the latest IAB Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB), and prepared by PwC US.  This represents a 21 percent uptick over the previous year at $72.5 billion, and marks the first time in this report that digital ad revenues have overtaken television (broadcast and cable combined).

Mobile built on its momentum from 2016, when it first took more than half of total revenues—claiming an even bigger slice of the pie in 2017 at 57 percent. Spend on mobile rose from $36.6 billion in 2016 to $49.9 billion in 2017, marking a 36 percent increase year-over-year.

Other highlights from the report include:

  • Digital video hit a record $11.9 billion in 2017, a 33 percent year-over-year increase from $8.9 billion in 2016
  • On mobile devices, video revenue surged by 54 percent to $6.2 billion, representing the first time that mobile video revenues have surpassed desktop video
  • Social media advertising commanded $22.2 billion last year, rising 36 percent over $16.3 billion in 2016
  • Search revenues reached nearly $40.6 billion in 2017, up 18 percent from $34.6 billion in 2016
  • Banner advertising is up 23 percent to $27.5 billion, 67 percent of which is derived from mobile banners.
  • Digital audio, measured for the second time in a full-year report, is up 39 percent to $1.6 billion from $1.1 billion in 2016

“Consumers are increasingly spending a tremendous amount of time with interactive screens and content – from mobile to desktop and audio to OTT – and brands are in lockstep with a growing commitment to digital ad buys,” said Randall Rothenberg, CEO, IAB. “Mobile captured more than half of the total digital ad spend last year and we can easily expect that share to continue to climb. Video also saw significant growth. That is no surprise—especially after seeing buyers clamoring to get into last week’s NewFronts presentations in New York.”

“Smartphones and tablets have become indispensable tools in the hands of consumers, from the moment they wake up to right before they go to sleep,” said Anna Bager, Executive Vice President, Industry Initiatives, IAB. “A double digit uptick in spend on mobile video is testament to both the pull of mobile and consumer’s never-ending demand for sight, sound, and motion—even while on-the-go. In addition, brands are embracing digital audio at a fast clip, recognizing the power of this burgeoning medium.”

“Digital advertising revenues have been steadily rising for several years and buyers continue to increase their investment,” said David Silverman, Partner, PwC US. “From mobile to video, consumers are constantly turning to digital, whether for information, entertainment, shopping, sharing, or more.”

IAB Full Year Report- Comparison of 2017 and 2016 Data (in millions)

 

Revenue (Ad Forms) Full Year 2016 Full Year 2017
% $ % $
Search (Mobile and Desktop) 47.7% $34,575 46.2% $40,630
Banner  (Mobile and Desktop) 30.7% $22,288 31.2% $27,491
      Sponsorships 1.0% $722 0.9% $824
      Rich Media 2.8% $2,011 2.9% $2,509
      Ad banners / display ads 27.0% $19,554 27.4% $24,158
Digital Video Commercials  (Mobile and Desktop) 12.3% $8,926 13.5% $11,863
Other  (Mobile and Desktop) 9.3% $6,732 9.1% $8,023
      Classifieds and Directories 4.2% $3,018 3.8% $3,354
      Lead Generation 3.4% $2,497 3.4% $2,953
      Audio 1.6% $1,130 1.8% $1,574
      Other (Mobile Other) 0.1% $86 0.2% $142
Total 100% $72,521 100% $88,007

 

Revenue (Desktop v Mobile) Full Year 2016 Full Year 2017
% $ % $
Desktop 49.5% $35,881 43.3% $38,105
Mobile 50.5% $36,641 56.7% $49,902
Total 100% $72,521 100% $88,007

 

Revenue (Pricing Models) Full Year 2016 Full Year 2017
% $ % $
Search (Mobile and Desktop) 34.6% $25,085 33.9% $29,794
Banner  (Mobile and Desktop) 64.0% $46,432 62.3% $54,813
Hybrid 1.4% $1,004 3.9% $3,400
Total 100% $72,521 100% $88,007

The following chart highlights quarterly ad revenue since IAB began measuring it in 1996; dollar figures are rounded.

IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC. The Q4 2017 revenue is estimated based upon a representative sample of the overall survey respondents. The results are considered a reasonable measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertising on the internet. The survey includes data concerning online advertising revenues from web sites, commercial online services, free email providers, and all other companies selling online advertising.

The full report is issued twice yearly for full and half-year data, and top-line quarterly estimates are issued for the first and third quarters. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information. Past reports are available at www.iab.com/adrevenuereport.

About PwC US
At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 158 countries with more than 236,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com.

©2018 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.

About IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, it develops technical standards and best practices. IAB and the IAB Education Foundation are committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a San Francisco office.

IAB Media Contact 
Laura Goldberg
347.683.1859
[email protected]

PwC Media Contact
Carey Bodenheimer
213.392.9684
[email protected]

Source: https://www.iab.com/news/digital-ad-spend-reaches-all-time-high-88-billion-2017-mobile-upswing-unabated-accounting-57-revenue/

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INTERVIEW: Good Life Networks $GLN.ca Discusses Acquisition of Leading Connected Television Advertising Company Impression X

Posted by AGORACOM-JC at 1:05 PM on Wednesday, May 23rd, 2018

This is our second interview with CEO Jesse Dylan in less than a month … and that can only mean one thing… good news is rolling out of GOOD:TSXV.

After setting records with their annual financials for revenue ($9.7M) gross profit ($4.3M) EBITDA ($1.7M) and Net Income ($1.3M), GOOD just announced the acquisition of Impression X for $6M.

What does Impression X do?  They’re a leader in connected television advertising or CTV.  Sounds good but what is CTV.  Glad you asked because we asked Jesse the exact same question … and you are going to love the answer.

In short, “cord cutters” are people that surrender their cable TV subscriptions and head for much cheaper online TV providers such as ROKU, Apple TV 4K, HULU and others.  Some will pay a premium subscription to remove all ads … but most do not and someone needs to serve them ads.

Voila Impression X.  In case you were wondering this might be a small market, think again because there are over 800 million connected TV’s around the world – and growing.  Heck, I’m thinking of putting an end to my cable TV bill madness myself soon.

Bottom line – the connected television market is massive and it’s only starting. GOOD just secured a prime seat at the table.

Grab a coffeee or preferred beverage and watch this interview. GOOD is on its’ way to GREAT.  Don’t say I didn’t tell you so.

George

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Good Life Networks $GOOD.ca announces integration with global leader in mobile application advertising

Posted by AGORACOM-JC at 9:23 AM on Thursday, May 3rd, 2018

Glnlogo black 11

  • Announced that it has entered a commercial agreement to integrate with Clickky,
    • a New York based global leader in monetization solutions for mobile applications
  • Clickky offers video advertising opportunities inside thousands of mobile applications such as games, utility apps and others
    • Reaching 1 billion daily advertising opportunities and 5 million monthly new application installations

VANCOUVER, May 3, 2018 – Good Life Networks Inc. (“GLN”, or the “Company”) (TSX-V: GOOD, FSE: 4G5), a Vancouver-based programmatic advertising technology company is pleased to announce that it has entered a commercial agreement (the “agreement”) to integrate with Clickky, a New York based global leader in monetization solutions for mobile applications.

Clickky offers video advertising opportunities inside thousands of mobile applications such as games, utility apps and others – Reaching 1 billion daily advertising opportunities and 5 million monthly new application installations. As a leader in mobile application video advertising, Clickky is an ideal partner for GLN’s high speed exchange, allowing us to reach users inside their favorite mobile applications. This agreement builds on GLN’s technology leadership and unique global position for mobile application advertising.

“Mobile applications are where consumers shop, communicate and consume content as smart phones have become ubiquitous globally,” stated GLN CEO Jesse Dylan. “This relationship gives GLN access to thousands of mobile applications globally and increases our revenue opportunities in this key growth market – mobile phones.” 

The GLN Story
GLN harnesses the power of artificial intelligence to improve marketing return on investments for advertisers using its patent pending video advertising technology. By 2020, MAGNA, the research arm of media buying firm IPG Mediabrands, expects digital ads to make up 50 percent of all ad spending, expected to reach $237 billion this year. GLN recently closed a $9.2 million subscription financing prior to closing its qualifying transaction and trades on the TSX Venture Exchange under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements:
Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs regarding future events of management of GLN. This information and these statements, referred to herein as “forward‐looking statements”, are not historical facts, are made as of the date of this news release and include without limitation, statements regarding discussions of future plans, estimates and forecasts and statements as to management’s expectations and intentions with respect to the Clickky commercial agreement. These statements generally can be identified by use of forward-looking words such as “may”, “will”, “expect”, “estimate”, “anticipate”, “intends”, “believe” or “continue” or the negative thereof or similar variations. These forward‐looking statements involve numerous risks and uncertainties and actual results might differ materially from results suggested in any forward-looking statements. Important factors that may cause actual results to vary include without limitation, risks relating to the Clickky commercial agreement, approval of the TSX Venture Exchange and general economic conditions or conditions in the financial markets. In making the forward‐looking statements in this news release, the Company has applied several material assumptions, including without limitation that the Clickky commercial agreement will be successfully completed in the time expected by management and its commercial agreement with Clickky will produce the desired results, generate the anticipated revenue and expand GLN’s global reach per management’s expectations. GLN does not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements, other than as required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN’s filings with the Canadian securities regulators, which filings are available at www.sedar.com.

SOURCE Good Life Networks Inc.

View original content: http://www.newswire.ca/en/releases/archive/May2018/03/c6956.html

 

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INTERVIEW: Good Life Networks $GOOD.ca Discusses Recent Quarterly Revenues of $9.7M

Posted by AGORACOM-JC at 10:01 AM on Tuesday, May 1st, 2018

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