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$ Becomes Exclusive Combustible Smoke Product Sponsor of the Professional Bull Riders League (“PBR”) Through 2023 $BYND $TPB $MO $INGR

Posted by AGORACOM-JC at 8:17 AM on Wednesday, April 21st, 2021

As live attendance of sporting events begins to resume in 2021, the Company has entered into an agreement in which TAAT™ will sponsor PBR bull riding events in the United States. With more than three million attendees per year and millions of viewers of PBR events broadcast globally, the Company anticipates that this sponsorship can be an integral part of its marketing strategy to cultivate awareness among smokers aged 21+. PBR sponsorships have proven to be extremely effective, with 54% of PBR fans being more likely to recognize a sponsor brand than the average U.S. adult, and 12% of fans having made a purchase from a company specifically because it was a PBR sponsor.

  • Announced that it has finalized a sponsorship agreement with Professional Bull Riders, LLC (“PBR”) in which the TAAT™ logo and related messaging will be displayed among other PBR sponsor entities at live bull riding circuit events in the United States starting in 2021, which are also broadcast globally through various media channels.
  • PBR hosts over 300 events each year including Unleash the Beast , which is televised nationally on U.S. channels, as well as several networks around the world in 50 nations and territories

LAS VEGAS and VANCOUVER, British Columbia, April 21, 2021 — TAATLIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT”) is pleased to announce that it has finalized a sponsorship agreement with Professional Bull Riders, LLC (“PBR”) in which the TAAT™ logo and related messaging will be displayed among other PBR sponsor entities at live bull riding circuit events in the United States starting in 2021, which are also broadcast globally through various media channels. PBR hosts over 300 events each year including Unleash the Beast , which is televised nationally on U.S. channels, as well as several networks around the world in 50 nations and territories 1 . Major sponsors of PBR events include energy drink brand Monster , iconic workwear label Wrangler , and Caterpillar , the world’s largest construction equipment manufacturer 2 .

The Company’s sponsorship agreement with PBR was executed on Tuesday, April 13, 2021 for the remaining duration of the 2021 season as well as the total duration of the 2022 and 2023 seasons (up to and including the final sponsored event performance of 2023), and provides for several sponsorship benefits which include but are not limited to the following (subject to availability and restrictions at each venue, as well as local regulations for each venue):

  • Exclusivity in the Combustible Smoke Products category
  • Arena marketing placements ( e.g. , digital signage, in-arena commercials, concourse display)
  • In-arena sweepstakes promotion (TAAT™ Cowboy Cool Sweepstakes) once per contract year
  • TAAT™ branded “smoke zone”, a designated smoking section at select event venues
  • In-market sponsorships ( e.g. , Cowboy Cool Tailgate, PBR Afterparty)
  • Official partnership with PBR’s PBRewards program, with in-arena and digital support
  • Social media and digital elements ( e.g. , sponsorship of original content episodes by PBR, banner ads on the website)

Sponsorship of PBR has provided substantial value for many lifestyle-driven brand names that desire visibility among the highly engaged audience of PBR events. For instance, 54% of PBR fans were more likely to recognize a sponsor than the average adult in the United States, and 12% of fans made a purchase from a company specifically because it was a PBR sponsor 3 . Further substantiating the value of PBR sponsorships in the tobacco industry, when the parent company of chewing tobacco brand Copenhagen was limited to one sponsorship per year in the United States, PBR was the firm’s sponsorship of choice in 2008 4 .

A photo accompanying this announcement is available at

Readers using news aggregation services may be unable to view the media above. Please access SEDAR or the Investor Relations section of the Company’s website for a version of this press release containing all published media.

“We are thrilled to enter into this sponsorship agreement with PBR,” said TAAT™ Chief Executive Officer Setti Coscarella. “The strong record of PBR’s sponsorship renewal speaks to its success in delivering on the brand awareness metrics sought by its sponsors. We believe that being a sponsor of PBR can provide excellent visibility for our brand among smokers aged 21+ who follow the league and its events, and we look forward to seeing how this can help us build upon our existing brand equity as we begin efforts to scale our product rollout in the United States.”

Billed as “America’s original extreme sport 1 ”, bull riding became popular in the southwestern United States during the mid-1800s as an adaptation of ranch and horsemanship skill competitions held throughout Mexico starting in the 16th century 5 . PBR was formed in 1992 by an entrepreneurial group of 20 bull riders and today attracts an annual total of more than three million fans in attendance of its live events. Over 500 bull riders from the United States, Canada, Mexico, Brazil, and Australia currently hold PBR memberships and participate in events which lead to the annual PBR World Finals , where more than USD $10 million in prize money is at stake each year 1 . The 2021 PBR World Finals is to be held at the T-Mobile Arena near the Las Vegas strip from November 3 through November 7, where the TAAT™ brand will be made visible to a nightly live audience of up to 20,000 fans 6 .

TAAT™ Chief Revenue Officer Tim Corkum commented, “Introducing a new brand in the cigarette category begins with understanding who the target consumer is and what needs they have that aren’t being met by other brands. The typical consumer journey for any product begins with brand awareness, which needs to be accomplished through consistent and repeated exposure to the TAAT™ brand in places to which their attention is regularly drawn. Our current digital advertising efforts provide us a relatively low-cost way to reach smokers aged 21+ through channels on which they spend much of their time learning about new products. We have not limited ourselves to online promotion, as the TAAT™ brand has been advertised on gas pump video display screens and in-store point of sale materials. We have also instituted retailer education programs where the majority of cigarettes are sold, and as a result the TAAT™ brand is presented to smokers aged 21+ repeatedly during their purchase decision moments that happen several times per week. This PBR sponsorship now evolves our ability to incorporate more lifestyle elements that can connect the TAAT™ brand more intimately with our consumer base and expose our brand to even more smokers who will associate TAAT™ as a brand which complements their sporting passion. More important than simply branding and signage, TAAT™ will be able to incorporate experiential marketing, product trials, and user interaction that will allow us to directly reinforce the TAAT™ message with a large fan base of smokers aged 21+ in several markets across the United States in which PBR events are held annually.”


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On behalf of the Board of Directors of the Company, 


“Setti Coscarella” 

Setti Coscarella, CEO and Director 

For further information, please contact: 

TAAT™ Investor Relations
1-833-TAAT-USA (1-833-822-8872)
[email protected]  


About TAATLifestyle & Wellness Ltd.  

The Company has developed TAAT™, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in “Original”, “Smooth”, and “Menthol” varieties. TAAT™’s base material is Beyond Tobacco™, a proprietary blend which undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with “Big Tobacco” pedigree, TAAT™ was launched first in the United States in Q4 2020 as the Company seeks to position itself in the $814 billion 1 global tobacco industry. 

For more information, please visit


1 British American Tobacco – The Global Market  

Forward-Looking Statements  

This news release contains “forward-looking information” within the meaning of applicable Canadian securities legislation. Often, but not always, forward-looking information and information can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “estimates”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur, or be achieved. Forward-looking information in this news release includes statements regarding the potential launch of Beyond Tobacco™, in addition to the following: Potential outcomes from the Company’s sponsorship of PBR events from 2021 through 2023, including the continued occurrence of such events in light of the ongoing COVID-19 pandemic. The forward-looking information reflects management’s current expectations based on information currently available and are subject to a number of risks and uncertainties that may cause outcomes to differ materially from those discussed in the forward-looking information. Although the Company believes that the assumptions and factors used in preparing the forward-looking information are reasonable, undue reliance should not be placed on such information and no assurance can be given that such events will occur in the disclosed timeframes or at all. Factors that could cause actual results or events to differ materially from current expectations include: (i) adverse market conditions; (ii) changes to the growth and size of the tobacco markets; and (iii) other factors beyond the control of the Company. The Company operates in a rapidly evolving environment. New risk factors emerge from time to time, and it is impossible for the Company’s management to predict all risk factors, nor can the Company assess the impact of all factors on Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ from those contained in any forward-looking information. The forward-looking information included in this news release are made as of the date of this news release and the Company expressly disclaims any intention or obligation to update or revise any forward-looking information whether as a result of new information, future events or otherwise, except as required by applicable law.

The statements in this news release have not been evaluated by Health Canada or the U.S. Food and Drug Administration. As each individual is different, the benefits, if any, of taking the Company’s products will vary from person to person. No claims or guarantees can be made as to the effects of the Company’s products on an individual’s health and well-being. The Company’s products are not intended to diagnose, treat, cure, or prevent any disease. 

This news release may contain trademarked names of third-party entities (or their respective offerings with trademarked names) typically in reference to (i) relationships had by the Company with such third-party entities as referred to in this release and/or (ii) client/vendor/service provider parties whose relationship with the Company is/are referred to in this release. All rights to such trademarks are reserved by their respective owners or licensees. 

Statement Regarding Third-Party Investor Relations Firms  

Disclosures relating to investor relations firms retained by TAAT™ Lifestyle & Wellness Ltd. can be found under the Company’s profile on .

Texas-Based WWV Places CAD $1.25 Million Order of TAAT™ $ $TOBAF for Distribution to its Retail Partner Network Spanning 38 U.S. States $BYND $TPB $MO $INGR

Posted by AGORACOM at 4:13 PM on Friday, April 16th, 2021

LAS VEGAS and VANCOUVER, British Columbia, April 16, 2021 (GLOBE NEWSWIRE) — TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) is pleased to announce that Worldwide Vape Distribution (“WWV”) has placed a wholesale order of TAAT™ OriginalSmooth, and Menthol for delivery to its warehouse facility in Dallas, Texas valued at USD $1 million (approximately CAD $1.25 million).

This order, which is to be fulfilled in batches over the course of 2021, consists of equal quantities of each TAAT™ variety packaged in the industry-standard format of master cases assembled on shipping pallets for wholesale distribution. After launching TAAT™ at retail in Ohio in Q4 2020, the Company has leveraged a statewide distribution network to place the product in tobacco points of sale, which has resulted in an average of approximately ten new store placements per week.

In February 2021, the Company made TAAT™ available in other U.S. markets by launching an e-commerce portal through which the majority of smokers aged 21+ in the United States can purchase individual flavours of TAAT™ by the carton for home delivery. The Company anticipates that this wholesale order from WWV can lead to growth of TAAT™’s market footprint in its second full calendar quarter of availability at retail.

In a press release dated July 7, 2020 , the Company announced WWV as its first distribution partner in the United States, with access to more than 10,000 retail stores across 38 U.S. states through direct and indirect relationships. WWV has an influential position in the category of alternatives to tobacco, representing a large portfolio of firms who manufacture hardware and supplies for electronic cigarettes.

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Consumer Research Study of TAAT™ $ $TOBAF Product and Brand Among Smokers Aged 21+ in OH, MI, IL, and PA Reflects Strong Reception $TPB $BYND $MO $INGR

Posted by AGORACOM at 11:30 AM on Wednesday, April 14th, 2021

LAS VEGAS and VANCOUVER, British Columbia, April 14, 2021 (GLOBE NEWSWIRE) — TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) recently engaged Toronto-based market research firm Burak Jacobson Partners Inc. (“Burak Jacobson”) to conduct a two-part market research study among smokers aged 21+ regarding the TAAT™ concept, brand image, and product user experience.

The research yielded several potentially beneficial insights and concluded that the participants generally had an overall positive impression of TAAT™.

Notable findings from the research study include the following:

  • Respondents who indicated a desire to discontinue or cut down on smoking were asked “What, if anything, do you dislike about smoking cigarettes?” , and over 65% cited the financial burden of purchasing tobacco cigarettes;
  • More than half of all respondents in the initial group stated they “Definitely Would” or “Probably Would” purchase TAAT™ at proposed price points for Ohio, Michigan, Illinois, and Pennsylvania. Of the 28% who indicated they “Definitely Would” purchase the product, nearly half cited the attractive retail price compared to their regular brand of cigarettes; and
  • The ability to purchase TAAT™ online was a major driver of interest in the product, with 95% of respondents stating this was an “Extremely Appealing”, “Very Appealing”, or “Somewhat Appealing” aspect of TAAT™, boosting interest for 78% of smokers who participated in the study.

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New TryTAAT $ $TOBAF Campaign Has Garnered 5,000+ Sample Pack Requests From All Eligible U.S. States Since Wednesday $TPB $BYND $MO $INGR

Posted by AGORACOM at 4:19 PM on Friday, March 26th, 2021
  • Based on feedback from a consumer study conducted earlier this year, the Company launched a new advertisement campaign for TryTAAT, a landing page through which smokers aged 21+ in the United States can request a free sample pack of TAAT™.
  • When TryTAAT was first launched in November 2020, nearly one third of visitors submitted qualified sample requests, which far exceeded average conversion rates for landing pages.
  • Over 5,000 new qualified requests have been submitted on TryTAAT since Wednesday, March 24, 2021.
  • The Company intends to continue this campaign as part of its overall strategy for encouraging product trials and cultivating brand awareness.

LAS VEGAS and VANCOUVER, British Columbia, March 26, 2021 (GLOBE NEWSWIRE) — TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) is pleased to announce that using feedback collected from a recent consumer study about TAAT™, the Company began a new online advertisement campaign on Wednesday targeted towards smokers aged 21+ in the United States with an objective of prompting requests for a complimentary pack of TAAT™ OriginalSmooth, or Menthol on the TryTAAT landing page ( ).

As of Friday, March 26, 2021, more than 5,000 new qualified sample requests have been received by the Company from users in all eligible 1 U.S. states, with fulfillment of these requests set to begin during the week of Monday, March 29, 2021. In a press release dated November 6, 2020 , the Company announced that it launched TryTAAT in advance of in-store availability of TAAT™ at tobacco points of sale in Ohio as a strategy to promote early-stage interest in the product among smokers aged 21+.

Between Q4 2020 and Q1 2021 the Company has deployed several initiatives in relation to the launch of TAAT™ including in-house sales efforts, engaging a national sales agency that directly services more than 100,000 convenience stores in the United States, purchasing video advertisement slots on a network of several thousand gas pump displays across Ohio, and opening an e-commerce portal through which the majority of smokers aged 21+ in the United States can purchase TAAT™ online. 

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TAAT™ Lifestyle & Wellness Ltd. $ $TOBAF Announces Upgrade to OTCQX® Best Market $BYND $INGR $MO $TPB

Posted by AGORACOM at 9:35 AM on Tuesday, March 23rd, 2021

LAS VEGAS and VANCOUVER, British Columbia, March 23, 2021 (GLOBE NEWSWIRE) — TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) is pleased to announce that OTC Markets Group Inc. (“OTCM”), operator of financial markets for 11,000 U.S. and global securities, has confirmed that the Company has officially been upgraded from the OTCQB® Venture Market (“OTCQB”) to the OTCQX® Best Market (“OTCQX”), the highest tier of OTCM’s markets.

The OTCQX market differs from the OTCQB market in that it is intended for established firms, as opposed to early-stage firms. Issuers on the OTCQX market are held to more stringent reporting and disclosure standards, and require a professional third-party sponsor introduction. The OTCM regulations specifically exclude penny stocks, shells, and companies in bankruptcy from the OTCQX market.

The Company believes that this upgrade reflects the progress it has made to date in the USD $814 billion global tobacco industry as it has launched its flagship product at retail in Ohio, as well as through online channels across the United States.

The Company has also engaged professional advisory firms to prepare for a potential future application to list its common shares on the NASDAQ market.

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TAAT Lifestyle & Wellness Ltd. $ $TOBAF Offers Innovative Smoking Alternative $BYND $INGR $MO $TPB

Posted by AGORACOM at 11:56 AM on Thursday, March 18th, 2021

NEW YORK, March 18, 2021 — via InvestorWire — TAAT(TM) Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) today announces its placement in an editorial published by NetworkNewsWire (“NNW”), one of 50+ trusted brands within the InvestorBrandNetwork (“IBN”), a multifaceted financial news and publishing company for private and public entities.

To view the full publication, “Significant Opportunities in the Global Tobacco Market,” please visit:

Despite concerns connected with tobacco use, the global tobacco market reached an estimated $818 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 1.8% from 2021 to 2028; the United States is forecast to account for an estimated $50.9 billion of that in 2021. An innovative smoking alternative is set to snatch a slice of this billion-dollar industry.

Capitalizing on the opportunity, TAAT(TM) Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) ( Profile now offers the 1.3 billion smokers in the world a true smoking experience without the risks associated with tobacco and nicotine. 

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TAAT Lifestyle & Wellness Ltd. $ $TOBAF Brings ‘Same Format, Different Ingredients’ Model to Smoking Market $BYND $INGR $MO $TPB

Posted by AGORACOM at 9:54 AM on Thursday, February 25th, 2021

NEW YORK, Feb. 25, 2021 (GLOBE NEWSWIRE) — NetworkNewsAudio – TAAT(TM) Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) announces the availability of a broadcast titled, “Beyond Tobacco: TAAT Innovation Delivers New Smoking Alternative.”

To hear the AudioPressRelease, please visit: The NetworkNewsAudio News Podcast

To view the full editorial, please visit:

Health and wellness has become a top priority in today’s world, creating a global climate of consumers clamoring for choices that offer the same experiences they’ve come to enjoy but with different ingredients.

This is on full display with the surging popularity of alternative food and beverages that create the same feeling that one is accustomed with only a change in ingredients. Today, burgers and seafood look, smell and taste like hamburger and crabmeat, respectively, while being made from plants.

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TAAT Lifestyle & Wellness Ltd. $ $TOBAF Carving Out New Market Niche $BYND $INGR $MO $TPB

Posted by AGORACOM at 10:36 AM on Wednesday, February 24th, 2021

NEW YORK, Feb. 24, 2021 — TAAT(TM) Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) today announces its placement in an editorial published by NetworkNewsWire (“NNW”), one of 50+ trusted brands within the InvestorBrandNetwork (“IBN”), a multifaceted financial news and publishing company for private and public entities. 

To view the full publication, “Beyond Tobacco: TAAT Innovation Delivers New Smoking Alternative,” please visit:

An estimated 17% of the world, or 1.3 billion people, use tobacco, creating a global tobacco market that approached one trillion dollars in 2020.

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