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Posts Tagged ‘TAAT Lifestyle & Wellness’

VIDEO – TAAT Global Alternatives $TAAT $TOBAF “Beyond Tobacco” Offering Faces Rapid U.S., Int’l Expansion, After Strong Q2 Numbers $MO $PM $BATS

Posted by AGORACOM-AB at 3:49 PM on Friday, September 3rd, 2021

To understand the value proposition of TAAT, you first have to understand some recent massive trends in the Consumer Packaged Goods (CPG) space:

  • Non-alcoholic beer has grown to $18bn USD market
  • the plant-based meat market is projected to hit $74bn USD By 2027

What they have in common is providing consumers of the original products with the exact same experience (taste, smell, etc.) without the negative parts of the original products.

TAAT has developed a nicotine-free and tobacco-free smoking experience known as TAAT™, which already launched in the USA. TAAT™ Beyond Tobacco™ cigarettes mimic those experiences without nicotine or tobacco.

Engineered to closely emulate the sensory components to provide the closest experience of smoking a tobacco cigarette – a product that tastes and smells just like tobacco – but without the nicotine.

Last week the company passed two major milestones:

  • On August 25, TAAT announced that a Michigan tobacco chain would be placing TAAT in all 147 of its store locations
  • Two days later, TAAT announced that it had secured distribution on its third continent, with a purchase order for €360,000 (approximately $536,000 CAD) for a full shipping container of TAAT™ to be distributed in Australia

We sat down with CEO Setti Coscarella to break down the company’s rapid expansion, and examine what comes next…

TAAT Global Alternatives $TAAT.ca $TOBAF sets Global Expansion Goals for its Beyond Tobacco offering, following UK deal & Nevada Facility Expansion $MO $PM $BATS

Posted by AGORACOM-AB at 8:28 PM on Wednesday, May 19th, 2021
TAAT

To understand the value proposition of TAAT, you first have to understand some recent massive trends in the Consumer Packaged Goods (CPG) space:

  • Non-alcoholic beer has grown into a $18bn USD market
  • The plant-based alternative meat market is projected to hit $74bn USD by 2027

What do they have in common? Providing consumers of the original products with almost the exact same experience (taste, smell, et cetera), without the negative parts of the original products.

Enter TAAT.

Tobacco is used by 1.3bn people worldwide, with a market that exceeds $930bn USD – many of whom wish to leave nicotine behind.   

Under the administration of experienced leaders from the tobacco industry, TAAT™ Global Alternatives has developed a nicotine-free and tobacco-free smoking experience (known as TAAT™), which has already launched in the USA to tremendous feedback.

Now, the company has penned a major deal to launch its Beyond Tobacco™ cigarettes into the UK and Ireland, and recently leased two new Nevada facilities, increasing total space by more than 250%.

What does this mean for the firm’s distribution plans?

We sat down with TAAT CEO Setti Coscarella to find out…

Consumer Research Study of TAAT™ $TAAT.ca $TOBAF Product and Brand Among Smokers Aged 21+ in OH, MI, IL, and PA Reflects Strong Reception $TPB $BYND $MO $INGR

Posted by AGORACOM-AB at 11:30 AM on Wednesday, April 14th, 2021
TAAT

LAS VEGAS and VANCOUVER, British Columbia, April 14, 2021 (GLOBE NEWSWIRE) — TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) recently engaged Toronto-based market research firm Burak Jacobson Partners Inc. (“Burak Jacobson”) to conduct a two-part market research study among smokers aged 21+ regarding the TAAT™ concept, brand image, and product user experience.

The research yielded several potentially beneficial insights and concluded that the participants generally had an overall positive impression of TAAT™.

Notable findings from the research study include the following:

  • Respondents who indicated a desire to discontinue or cut down on smoking were asked “What, if anything, do you dislike about smoking cigarettes?” , and over 65% cited the financial burden of purchasing tobacco cigarettes;
  • More than half of all respondents in the initial group stated they “Definitely Would” or “Probably Would” purchase TAAT™ at proposed price points for Ohio, Michigan, Illinois, and Pennsylvania. Of the 28% who indicated they “Definitely Would” purchase the product, nearly half cited the attractive retail price compared to their regular brand of cigarettes; and
  • The ability to purchase TAAT™ online was a major driver of interest in the product, with 95% of respondents stating this was an “Extremely Appealing”, “Very Appealing”, or “Somewhat Appealing” aspect of TAAT™, boosting interest for 78% of smokers who participated in the study.

Read More: https://agoracom.com/ir/TAAT/forums/discussion/topics/759030-consumer-research-study-of-taat-product-and-brand-among-smokers-aged-21-in-oh-mi-il-and-pa-reflects-strong-reception/messages/2311880#message

New TryTAAT $TAAT.ca $TOBAF Campaign Has Garnered 5,000+ Sample Pack Requests From All Eligible U.S. States Since Wednesday $TPB $BYND $MO $INGR

Posted by AGORACOM-AB at 4:19 PM on Friday, March 26th, 2021
TAAT
  • Based on feedback from a consumer study conducted earlier this year, the Company launched a new advertisement campaign for TryTAAT, a landing page through which smokers aged 21+ in the United States can request a free sample pack of TAAT™.
  • When TryTAAT was first launched in November 2020, nearly one third of visitors submitted qualified sample requests, which far exceeded average conversion rates for landing pages.
  • Over 5,000 new qualified requests have been submitted on TryTAAT since Wednesday, March 24, 2021.
  • The Company intends to continue this campaign as part of its overall strategy for encouraging product trials and cultivating brand awareness.

LAS VEGAS and VANCOUVER, British Columbia, March 26, 2021 (GLOBE NEWSWIRE) — TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) is pleased to announce that using feedback collected from a recent consumer study about TAAT™, the Company began a new online advertisement campaign on Wednesday targeted towards smokers aged 21+ in the United States with an objective of prompting requests for a complimentary pack of TAAT™ OriginalSmooth, or Menthol on the TryTAAT landing page ( http://trytaat.com ).

As of Friday, March 26, 2021, more than 5,000 new qualified sample requests have been received by the Company from users in all eligible 1 U.S. states, with fulfillment of these requests set to begin during the week of Monday, March 29, 2021. In a press release dated November 6, 2020 , the Company announced that it launched TryTAAT in advance of in-store availability of TAAT™ at tobacco points of sale in Ohio as a strategy to promote early-stage interest in the product among smokers aged 21+.

Between Q4 2020 and Q1 2021 the Company has deployed several initiatives in relation to the launch of TAAT™ including in-house sales efforts, engaging a national sales agency that directly services more than 100,000 convenience stores in the United States, purchasing video advertisement slots on a network of several thousand gas pump displays across Ohio, and opening an e-commerce portal through which the majority of smokers aged 21+ in the United States can purchase TAAT™ online. 

Read More: https://agoracom.com/ir/TAAT/forums/discussion/topics/758088-new-trytaat-campaign-has-garnered-5-000-sample-pack-requests-from-all-eligible-u-s-states-since-wednesday/messages/2309940#message

TAAT™ Lifestyle & Wellness Ltd. $TAAT.ca $TOBAF Announces Upgrade to OTCQX® Best Market $BYND $INGR $MO $TPB

Posted by AGORACOM-AB at 9:35 AM on Tuesday, March 23rd, 2021
TAAT

LAS VEGAS and VANCOUVER, British Columbia, March 23, 2021 (GLOBE NEWSWIRE) — TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) is pleased to announce that OTC Markets Group Inc. (“OTCM”), operator of financial markets for 11,000 U.S. and global securities, has confirmed that the Company has officially been upgraded from the OTCQB® Venture Market (“OTCQB”) to the OTCQX® Best Market (“OTCQX”), the highest tier of OTCM’s markets.

The OTCQX market differs from the OTCQB market in that it is intended for established firms, as opposed to early-stage firms. Issuers on the OTCQX market are held to more stringent reporting and disclosure standards, and require a professional third-party sponsor introduction. The OTCM regulations specifically exclude penny stocks, shells, and companies in bankruptcy from the OTCQX market.

The Company believes that this upgrade reflects the progress it has made to date in the USD $814 billion global tobacco industry as it has launched its flagship product at retail in Ohio, as well as through online channels across the United States.

The Company has also engaged professional advisory firms to prepare for a potential future application to list its common shares on the NASDAQ market.

Read More: https://agoracom.com/ir/TAAT/forums/discussion/topics/757862-taat-lifestyle-wellness-ltd-announces-upgrade-to-otcqx-best-market/messages/2309361#message

TAAT Lifestyle & Wellness Ltd. $TAAT.ca $TOBAF Offers Innovative Smoking Alternative $BYND $INGR $MO $TPB

Posted by AGORACOM-AB at 11:56 AM on Thursday, March 18th, 2021
TAAT

NEW YORK, March 18, 2021 — via InvestorWire — TAAT(TM) Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) today announces its placement in an editorial published by NetworkNewsWire (“NNW”), one of 50+ trusted brands within the InvestorBrandNetwork (“IBN”), a multifaceted financial news and publishing company for private and public entities.

To view the full publication, “Significant Opportunities in the Global Tobacco Market,” please visit: https://nnw.fm/h0UVv

Despite concerns connected with tobacco use, the global tobacco market reached an estimated $818 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 1.8% from 2021 to 2028; the United States is forecast to account for an estimated $50.9 billion of that in 2021. An innovative smoking alternative is set to snatch a slice of this billion-dollar industry.

Capitalizing on the opportunity, TAAT(TM) Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) ( Profile now offers the 1.3 billion smokers in the world a true smoking experience without the risks associated with tobacco and nicotine. 

Read More: https://agoracom.com/ir/TAAT/forums/discussion/topics/757568-taat-tm-lifestyle-wellness-ltd-cse-taat-otcqb-tobaf-offers-innovative-smoking-alternative/messages/2308742#message

TAAT™ $TAAT.ca $TOBAF Prepares to Expand into Canada by Partnering with a British Columbia Life Sciences Firm to Develop and Distribute TAAT™ Products $BYND $INGR $MO $TPB

Posted by AGORACOM-AB at 6:11 PM on Friday, February 26th, 2021
TAAT

LAS VEGAS and VANCOUVER, British Columbia, Feb. 26, 2021 (GLOBE NEWSWIRE) — TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) has entered into a memorandum of understanding (“MOU”) dated February 24, 2021 with Christina Lake Cannabis Corp. (“CLC”) (CSE: CLC) to develop and distribute TAAT™ for the Canadian market.

The MOU grants CLC exclusive rights to develop and distribute TAAT™ in Canada for a two-year renewable term, and provides for budgets, schedules, and contributions of both parties for each stage of product development to be agreed upon by way of written agreements to set out specific stipulations for each stage. After launching TAAT™ in Ohio in Q4 2020 as well as its U.S. online store on February 17, 2021, the Company has captured the interest of numerous smokers aged 21+ in the United States who are now smoking TAAT™ as opposed to traditional tobacco cigarettes.

The Company selected Ohio as its initial market for several strategic reasons, with a principal criterion being the state’s ideal population size for an early-stage product launch ( i.e. , large enough to build meaningful market share, small enough to contain).

Read More: https://agoracom.com/ir/TAAT/forums/discussion/topics/756198-taat-prepares-to-expand-into-canada-by-partnering-with-a-british-columbia-life-sciences-firm-to-develop-and-distribute-taat-products/messages/2305691#message

TAAT Lifestyle & Wellness Ltd. $TAAT.ca $TOBAF Brings ‘Same Format, Different Ingredients’ Model to Smoking Market $BYND $INGR $MO $TPB

Posted by AGORACOM-AB at 9:54 AM on Thursday, February 25th, 2021
TAAT

NEW YORK, Feb. 25, 2021 (GLOBE NEWSWIRE) — NetworkNewsAudio – TAAT(TM) Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) announces the availability of a broadcast titled, “Beyond Tobacco: TAAT Innovation Delivers New Smoking Alternative.”

To hear the AudioPressRelease, please visit: The NetworkNewsAudio News Podcast

To view the full editorial, please visit: https://www.nnw.fm/e5KjQ

Health and wellness has become a top priority in today’s world, creating a global climate of consumers clamoring for choices that offer the same experiences they’ve come to enjoy but with different ingredients.

This is on full display with the surging popularity of alternative food and beverages that create the same feeling that one is accustomed with only a change in ingredients. Today, burgers and seafood look, smell and taste like hamburger and crabmeat, respectively, while being made from plants.

Read More: https://agoracom.com/ir/TAAT/forums/discussion/topics/756068-taat-lifestyle-wellness-ltd-cse-taat-otcqb-tobaf-brings-same-format-different-ingredients-model-to-smoking-market/messages/2305349#message

TAAT Lifestyle & Wellness Ltd. $TAAT.ca $TOBAF Carving Out New Market Niche $BYND $INGR $MO $TPB

Posted by AGORACOM-AB at 10:36 AM on Wednesday, February 24th, 2021
TAAT

NEW YORK, Feb. 24, 2021 — TAAT(TM) Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) today announces its placement in an editorial published by NetworkNewsWire (“NNW”), one of 50+ trusted brands within the InvestorBrandNetwork (“IBN”), a multifaceted financial news and publishing company for private and public entities. 

To view the full publication, “Beyond Tobacco: TAAT Innovation Delivers New Smoking Alternative,” please visit: https://www.nnw.fm/e5KjQ

An estimated 17% of the world, or 1.3 billion people, use tobacco, creating a global tobacco market that approached one trillion dollars in 2020.

Read More: https://agoracom.com/ir/TAAT/forums/discussion/topics/755964-taat-lifestyle-wellness-ltd-cse-taat-otcqb-tobaf-carving-out-new-market-niche/messages/2305108#message

Over CAD $100,000 of TAAT™ $TAAT.ca $TOBAF Ordered During First Weekend After E-Commerce Launch, TAAT™ Taste Explorer Bundle Added to Online Store $MO $TPB $BYND $INGR

Posted by AGORACOM-AB at 11:25 AM on Monday, February 22nd, 2021
TAAT

LAS VEGAS and VANCOUVER, British Columbia, Feb. 22, 2021 (GLOBE NEWSWIRE) — TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) is pleased to announce that more than CAD $100,000 worth of TAAT™ OriginalSmooth, and Menthol has been ordered this weekend, following the launch of the Company’s online storefront on Wednesday, February 17, 2021.

Based on early-stage performance, the Company continues its promotional efforts to attract smokers aged 21+ to the TAAT™ online store, including a campaign of targeted integrated banners in online content (commonly known as “native advertisements”) as well as a digital out-of-home campaign on thousands of Ohio gasoline pump displays.

To offer smokers aged 21+ who are trying TAAT™ for the first time the option to sample individual packs of TAAT™ without the need to purchase a full carton, the Company has added a Taste Explorer Bundle to its online store. This bundle consists of one 20-stick pack of each of the three TAAT™ varieties; OriginalSmooth, and Menthol .

The Company’s TryTAAT promotion remains active, in which smokers aged 21+ in eligible 1 states can request a complimentary sample pack of the TAAT™ variety of their choice.

This promotion as well as its terms and conditions can be accessed at the following link: http://trytaat.com/free-pack/

Read More: https://agoracom.com/ir/TAAT/forums/discussion/topics/755783-over-cad-100-000-of-taat-ordered-during-first-weekend-after-e-commerce-launch-taat-taste-explorer-bundle-added-to-online-store/messages/2304694#message