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VIDEO – TAAT Global Alternatives $TAAT $TOBAF “Beyond Tobacco” Offering Faces Rapid U.S., Int’l Expansion, After Strong Q2 Numbers $MO $PM $BATS

Posted by AGORACOM at 3:49 PM on Friday, September 3rd, 2021

To understand the value proposition of TAAT, you first have to understand some recent massive trends in the Consumer Packaged Goods (CPG) space:

  • Non-alcoholic beer has grown to $18bn USD market
  • the plant-based meat market is projected to hit $74bn USD By 2027

What they have in common is providing consumers of the original products with the exact same experience (taste, smell, etc.) without the negative parts of the original products.

TAAT has developed a nicotine-free and tobacco-free smoking experience known as TAAT™, which already launched in the USA. TAAT™ Beyond Tobacco™ cigarettes mimic those experiences without nicotine or tobacco.

Engineered to closely emulate the sensory components to provide the closest experience of smoking a tobacco cigarette – a product that tastes and smells just like tobacco – but without the nicotine.

Last week the company passed two major milestones:

  • On August 25, TAAT announced that a Michigan tobacco chain would be placing TAAT in all 147 of its store locations
  • Two days later, TAAT announced that it had secured distribution on its third continent, with a purchase order for €360,000 (approximately $536,000 CAD) for a full shipping container of TAAT™ to be distributed in Australia

We sat down with CEO Setti Coscarella to break down the company’s rapid expansion, and examine what comes next…

TAAT Global Alternatives $ $TOBAF sets Global Expansion Goals for its Beyond Tobacco offering, following UK deal & Nevada Facility Expansion $MO $PM $BATS

Posted by AGORACOM at 8:28 PM on Wednesday, May 19th, 2021

To understand the value proposition of TAAT, you first have to understand some recent massive trends in the Consumer Packaged Goods (CPG) space:

  • Non-alcoholic beer has grown into a $18bn USD market
  • The plant-based alternative meat market is projected to hit $74bn USD by 2027

What do they have in common? Providing consumers of the original products with almost the exact same experience (taste, smell, et cetera), without the negative parts of the original products.

Enter TAAT.

Tobacco is used by 1.3bn people worldwide, with a market that exceeds $930bn USD – many of whom wish to leave nicotine behind.   

Under the administration of experienced leaders from the tobacco industry, TAAT™ Global Alternatives has developed a nicotine-free and tobacco-free smoking experience (known as TAAT™), which has already launched in the USA to tremendous feedback.

Now, the company has penned a major deal to launch its Beyond Tobacco™ cigarettes into the UK and Ireland, and recently leased two new Nevada facilities, increasing total space by more than 250%.

What does this mean for the firm’s distribution plans?

We sat down with TAAT CEO Setti Coscarella to find out…

VIDEO – TAAT Lifestyle & Wellness $ $TOBAF Launches ” Beyond Tobacco™️” In 39 States To Become The “Beyond Meat” Of Cigarette Industry

Posted by AGORACOM-JC at 9:17 AM on Wednesday, February 17th, 2021

Beyond Meat has become an $11 BILLION company by creating products designed to emulate beef.  

Non-Alcoholic beer is now an $18 BILLION market by creating products designed to emulate alcoholic beverages. 

The basis of success for each has come from delivering the experience meat eaters and beer drinkers have come to love, without any of the negative health effects.   

TAAT™ Beyond Tobacco™ mimics the experiences of cigarettes without nicotine or tobacco.  It is engineered to closely emulate the sensory components of smoking a tobacco cigarette, including tasting and smelling just like tobacco.  

E-cigarettes and vaping have failed despite existing for 15 years, driving most smokers back to cigarettes because they only perpetuate the problem of nicotine addiction while delivering a completely different user experience to smokers. 

Under the leadership of experienced veterans from the tobacco industry, including and especially Philip Morris International, TAAT™ launched in the United States just 9 weeks ago and has already received repeat orders from more than 60% of convenience and gas station customers.  

How good was this launch?  

“Out of all of the tobacco category products I have worked with, TAAT™ is an outlier in terms of the level of demand it has had in its early stages. I have launched dozens of new tobacco brands across Canada as well as in the Caribbean, and while many of the new products were reordered by retailers in their first several weeks on the market, none of them were reordered by anywhere near 60% of stores that initially carried them. …. I have confidence that we could replicate these outcomes both in Ohio and in other markets where we may introduce TAAT™ in the future.”  – TAAT Chief Revenue Officer Tim Corkum (former commercialization executive for Philip Morris International)   

How big is the market TAAT is going after?  Tobacco is used by: 

  • 34M adults in America, equating to 215 BILLION cigarettes sold in 2018
  • 1.3 billion people worldwide 

… and almost all of them aspire to leave nicotine behind.  Beyond Tobacco™ from TAAT is about to give them what they want and, if they succeed, give shareholders “Beyond Belief” returns in the next 2-3 years.

Watch this great interview with CEO Setti Coscarella!

TAAT’s $ $TOBAF Beyond Tobacco Cigarette Attempting to Become the Next Big CPG Re-Invention

Posted by AGORACOM at 1:09 PM on Thursday, February 11th, 2021

DALLAS, TX / ACCESSWIRE / February 11, 2021 / Imperium Group’s Shazir Mucklai had a chat with TAAT this past week.

In a world where re-invented consumer packaged goods (CPG) of perceived unhealthy or environmentally harmful products are all the rage, TAAT Lifestyle & Wellness (CNSX:TAAT)(OTCQB:TOBAF) is attempting to forge its own niche. By introducing a hemp-based substitute that mimics the experience of a traditional tobacco cigarette, the company is hoping steal market share from Big Tobacco, as well as grow sales organically.

TAAT cigarettes are formulated from a house blend of CBD-containing hemp called Beyond Tobacco™. Hemp is blended with patented ingredients and refined in such a way as to replicate the experience of a conventional tobacco cigarette-without the addictive effects of nicotine. Furthermore, some users report feeling a calming effect after using the product-potentially from the cannabidiol (CBD) content inherent to its hemp base.

Given the way re-invented products in ancillary CPG categories achieved strong consumer adoption, TAAT is seeking to replicate a similar pathway to viability. For example, tobacco’s sister industry vertical-Beer Distillers-have found success offering drinks which contain little or no alcohol.

Last year, The Conference Board of Canada’s Brewing up Benefits report stated that non-alcoholic beer accounts for 1.2% of total beer sales-increasing by more than 50% between 2013 and 2018. On a global scale, Statista report that in 2020, the global non-alcoholic beer market was valued at roughly USD$18 billion and is expected to grow at 7.5 percent CAGR (compound annual growth rate) by 2024, reaching a value of about USD$25 billion.

While non-alcoholic beer sales are just a sliver of beer brewer’s total revenues, if TAAT can replicate similar market penetration in the tobacco sector, a viable investment thesis may take root.

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