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VIDEO – TAAT Global Alternatives $TAAT $TOBAF “Beyond Tobacco” Eyes $10m Investment Boost, Preps Branded Apparel for Q1 2022 $MO $PM $BATS

Posted by AGORACOM at 9:23 AM on Monday, October 18th, 2021

To understand the value proposition of TAAT, you first have to understand some recent massive trends in the Consumer Packaged Goods (CPG) space:

  • Non-alcoholic beer has grown to an $18bn USD market
  • The plant-based meat market is projected to hit $74bn USD By 2027

What they have in common is providing consumers of the original products with the exact same experience (taste, smell, etc.) without the negative parts of the original products.

TAAT has developed a nicotine-free and tobacco-free smoking experience known as TAAT™, which already launched in the USA. TAAT™ Beyond Tobacco™ cigarettes mimic those experiences without nicotine or tobacco.

Engineered to closely emulate the sensory components to provide the closest experience of smoking a tobacco cigarette – a product that tastes and smells just like tobacco – but without the nicotine.

October has seen a flurry of news for the company: 

OCT 5: The company reported Q3 2021 Financial Results:

1. Gross revenue grew to an all-time high of $1,305,358 in Q3 2021, an increase of 1,956% YOY
2. Gross profit for Q3 2021 was $781,226 with a gross profit margin of 59.84%
3. Healthy balance sheet with $10,174,001 in working capital

OCT 6: TAAT Announced it Would Be Releasing A Branded Merchandise Line of Apparel and Accessories in Q1 2022

OCT 13: TAAT Announced A Follow-On Private Placement for CAD $10m

We sat down with CEO Setti Coscarella for a company update…

CROSSMARK Begins Initial Rollout of TAAT™ $ $TOBAF to Wholesale and Retail Accounts $BYND $INGR $MO $TPB

Posted by AGORACOM at 4:21 PM on Friday, March 5th, 2021

After announcing its engagement with Texas-based CPG sales agency CROSSMARK on February 2, 2021, CROSSMARK began its early-stage initiatives to bring TAAT™ to new points of sale in Ohio last week, with an objective of complementing the product’s existing presence in the state. So far, more than three quarters of Ohio retail accounts approached by CROSSMARK have stated their interest in carrying TAAT™. In Q2 2021, CROSSMARK will be servicing more than 7,000 convenience stores in Ohio. To provide greater clarity with respect to CROSSMARK’s role in the launch of TAAT™, the Company’s Chief Executive Officer Setti Coscarella appeared in a video in which Mr. Coscarella uses layperson’s terms to explain CROSSMARK’s scope of duties and how they can create value for the Company.

LAS VEGAS and VANCOUVER, British Columbia, March 05, 2021 (GLOBE NEWSWIRE) — TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) is pleased to announce that last week, national consumer packaged goods (“CPG”) sales agency CROSSMARK, Inc. (“CROSSMARK”) began its early-stage initiatives to bring TAAT™ to new points of sale, starting in Ohio to build upon the Company’s existing retail presence in that market. In a press release dated February 2, 2021 , the Company announced its engagement with CROSSMARK, an omnichannel agency for products in the CPG category based in Texas with more than 25,000 employees.

CROSSMARK, which directly services over 100,000 convenience stores across the United States, has proven successful in bringing a wide range of CPG products to mainstream retail channels including an e-cigarette product that achieved dominant market share in that subset of the tobacco category. This commencement of CROSSMARK’s initiatives coincides with the February 17, 2021 launch of the TAAT™ e-commerce portal, which made TAAT™ Original Smooth , and Menthol available to the majority of current smokers aged 21+ in the United States.

Last week, CROSSMARK began introducing all three varieties of TAAT™ to its accounts in Ohio including wholesalers and distributors of CPG and tobacco products, key retail accounts, and individual stores with whom CROSSMARK representatives have established business relationships.

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Over CAD $100,000 of TAAT™ $ $TOBAF Ordered During First Weekend After E-Commerce Launch, TAAT™ Taste Explorer Bundle Added to Online Store $MO $TPB $BYND $INGR

Posted by AGORACOM at 11:25 AM on Monday, February 22nd, 2021

LAS VEGAS and VANCOUVER, British Columbia, Feb. 22, 2021 (GLOBE NEWSWIRE) — TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) is pleased to announce that more than CAD $100,000 worth of TAAT™ OriginalSmooth, and Menthol has been ordered this weekend, following the launch of the Company’s online storefront on Wednesday, February 17, 2021.

Based on early-stage performance, the Company continues its promotional efforts to attract smokers aged 21+ to the TAAT™ online store, including a campaign of targeted integrated banners in online content (commonly known as “native advertisements”) as well as a digital out-of-home campaign on thousands of Ohio gasoline pump displays.

To offer smokers aged 21+ who are trying TAAT™ for the first time the option to sample individual packs of TAAT™ without the need to purchase a full carton, the Company has added a Taste Explorer Bundle to its online store. This bundle consists of one 20-stick pack of each of the three TAAT™ varieties; OriginalSmooth, and Menthol .

The Company’s TryTAAT promotion remains active, in which smokers aged 21+ in eligible 1 states can request a complimentary sample pack of the TAAT™ variety of their choice.

This promotion as well as its terms and conditions can be accessed at the following link:

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Following E-Commerce Launch, TAAT™ $ $TOBAF Sells More than CAD $50,000 of Product in 48 Hours

Posted by AGORACOM at 4:25 PM on Friday, February 19th, 2021
  • Orders placed through the TAAT™ online store shipped to 20 different U.S. states
  • The average order had a value of approximately USD $57
  • The average order size was 1.7 cartons

LAS VEGAS and VANCOUVER, British Columbia, Feb. 19, 2021 — TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) is pleased to announce strong sales performance following the launch of its e-commerce portal earlier this week.

In addition to the launch of the TAAT™ online store, the Company has continued to add new retail points of sale for TAAT™ in the state of Ohio, as shown on the maps in this press release, with significant increases in areas to include Cincinnati (population 301,000) and Columbus (population 878,000).

Additionally, nationwide campaigns led by a consumer packaged goods (“CPG”) sales agency who directly services over 100,000 convenience stores in the United States are set to begin next week and will run concurrently with marketing efforts for the TAAT™ online store.

Orders placed through the TAAT™ online store had shipping addresses in 20 different U.S. states, with an average order value of approximately USD $57.00 and an average order size of 1.7 cartons.

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