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Following E-Commerce Launch, TAAT™ $TAAT.ca $TOBAF Sells More than CAD $50,000 of Product in 48 Hours

Posted by AGORACOM at 4:25 PM on Friday, February 19th, 2021
  • Orders placed through the TAAT™ online store shipped to 20 different U.S. states
  • The average order had a value of approximately USD $57
  • The average order size was 1.7 cartons
TAAT

LAS VEGAS and VANCOUVER, British Columbia, Feb. 19, 2021 — TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) is pleased to announce strong sales performance following the launch of its e-commerce portal earlier this week.

In addition to the launch of the TAAT™ online store, the Company has continued to add new retail points of sale for TAAT™ in the state of Ohio, as shown on the maps in this press release, with significant increases in areas to include Cincinnati (population 301,000) and Columbus (population 878,000).

Additionally, nationwide campaigns led by a consumer packaged goods (“CPG”) sales agency who directly services over 100,000 convenience stores in the United States are set to begin next week and will run concurrently with marketing efforts for the TAAT™ online store.

Orders placed through the TAAT™ online store had shipping addresses in 20 different U.S. states, with an average order value of approximately USD $57.00 and an average order size of 1.7 cartons.

Read More: https://agoracom.com/ir/TAAT/forums/discussion/topics/755705-following-e-commerce-launch-taat-sells-more-than-cad-50-000-of-product-in-48-hours/messages/2304514#message

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VIDEO – TAAT Lifestyle & Wellness $TAAT.ca $TOBAF Launches ” Beyond Tobacco™️” In 39 States To Become The “Beyond Meat” Of Cigarette Industry

Posted by AGORACOM-JC at 9:17 AM on Wednesday, February 17th, 2021
TAAT

Beyond Meat has become an $11 BILLION company by creating products designed to emulate beef.  

Non-Alcoholic beer is now an $18 BILLION market by creating products designed to emulate alcoholic beverages. 

The basis of success for each has come from delivering the experience meat eaters and beer drinkers have come to love, without any of the negative health effects.   

TAAT™ Beyond Tobacco™ mimics the experiences of cigarettes without nicotine or tobacco.  It is engineered to closely emulate the sensory components of smoking a tobacco cigarette, including tasting and smelling just like tobacco.  

E-cigarettes and vaping have failed despite existing for 15 years, driving most smokers back to cigarettes because they only perpetuate the problem of nicotine addiction while delivering a completely different user experience to smokers. 

Under the leadership of experienced veterans from the tobacco industry, including and especially Philip Morris International, TAAT™ launched in the United States just 9 weeks ago and has already received repeat orders from more than 60% of convenience and gas station customers.  

How good was this launch?  

“Out of all of the tobacco category products I have worked with, TAAT™ is an outlier in terms of the level of demand it has had in its early stages. I have launched dozens of new tobacco brands across Canada as well as in the Caribbean, and while many of the new products were reordered by retailers in their first several weeks on the market, none of them were reordered by anywhere near 60% of stores that initially carried them. …. I have confidence that we could replicate these outcomes both in Ohio and in other markets where we may introduce TAAT™ in the future.”  – TAAT Chief Revenue Officer Tim Corkum (former commercialization executive for Philip Morris International)   

How big is the market TAAT is going after?  Tobacco is used by: 

  • 34M adults in America, equating to 215 BILLION cigarettes sold in 2018
  • 1.3 billion people worldwide 

… and almost all of them aspire to leave nicotine behind.  Beyond Tobacco™ from TAAT is about to give them what they want and, if they succeed, give shareholders “Beyond Belief” returns in the next 2-3 years.

Watch this great interview with CEO Setti Coscarella!

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TAAT $TAAT.ca $TOBAF E-Commerce Launching Wednesday February 17, Availing Original, Smooth, and Menthol to Majority of Smokers Aged 21+ Across the U.S.

Posted by AGORACOM at 4:59 PM on Friday, February 12th, 2021
TAAT
  • On February 17 the TAAT™ e-commerce portal will allow smokers aged 21+ in eligible U.S. states to purchase TAAT™ Original, Smooth, and Menthol online by the carton
  • TAAT™ products are currently only sold at retail throughout the state of Ohio
  • Selling TAAT™ online could accelerate its entry into new markets across the U.S.

LAS VEGAS and VANCOUVER, British Columbia, Feb. 12, 2021 (GLOBE NEWSWIRE) — TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) is pleased to announce that its flagship product TAAT ™ will be available for purchase online by the majority of smokers aged 21+ in the United States through the Company’s e-commerce portal, which is scheduled to launch at 9:00 am EST on Wednesday February 17, 2021.

Through the Company’s online shop, cartons of TAAT™ Original , Smooth , and Menthol can be purchased by smokers aged 21+ and shipped to addresses in eligible 1 jurisdictions. As of December 2020, TAAT™ is available in chain and independent tobacco retailers across the state of Ohio, with successful performance to date. As announced in the Company’s January 29, 2021 press release, 60% of tobacco retailers who carried TAAT™ for three or more weeks have placed reorders for the product. In a press release dated January 12, 2021, the Company also announced that TAAT™ Menthol was the first variety to be sold out and reordered.

By accelerating the availability of TAAT™ in new U.S. markets, the Company anticipates it could seed interest among smokers aged 21+ as a method of prioritizing new regions in which to distribute TAAT™ at retail. Online sales of TAAT™ are intended to complement retail placements made and managed through CROSSMARK as part of the Company’s scope of initiatives to gain market penetration in the United States.

The TAAT™ e-commerce portal can be accessed by visiting the following link and selecting the “Shop” menu item (21+ only): http://trytaat.com

Read More: https://agoracom.com/ir/TAAT/forums/discussion/topics/755274-taat-e-commerce-launching-wednesday-february-17-availing-original-smooth-and-menthol-to-majority-of-smokers-aged-21-across-the-u-s/messages/2303488#message

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TAAT’s $TAAT.ca $TOBAF Beyond Tobacco Cigarette Attempting to Become the Next Big CPG Re-Invention

Posted by AGORACOM at 1:09 PM on Thursday, February 11th, 2021
TAAT

DALLAS, TX / ACCESSWIRE / February 11, 2021 / Imperium Group’s Shazir Mucklai had a chat with TAAT this past week.

In a world where re-invented consumer packaged goods (CPG) of perceived unhealthy or environmentally harmful products are all the rage, TAAT Lifestyle & Wellness (CNSX:TAAT)(OTCQB:TOBAF) is attempting to forge its own niche. By introducing a hemp-based substitute that mimics the experience of a traditional tobacco cigarette, the company is hoping steal market share from Big Tobacco, as well as grow sales organically.

TAAT cigarettes are formulated from a house blend of CBD-containing hemp called Beyond Tobacco™. Hemp is blended with patented ingredients and refined in such a way as to replicate the experience of a conventional tobacco cigarette-without the addictive effects of nicotine. Furthermore, some users report feeling a calming effect after using the product-potentially from the cannabidiol (CBD) content inherent to its hemp base.

Given the way re-invented products in ancillary CPG categories achieved strong consumer adoption, TAAT is seeking to replicate a similar pathway to viability. For example, tobacco’s sister industry vertical-Beer Distillers-have found success offering drinks which contain little or no alcohol.

Last year, The Conference Board of Canada’s Brewing up Benefits report stated that non-alcoholic beer accounts for 1.2% of total beer sales-increasing by more than 50% between 2013 and 2018. On a global scale, Statista report that in 2020, the global non-alcoholic beer market was valued at roughly USD$18 billion and is expected to grow at 7.5 percent CAGR (compound annual growth rate) by 2024, reaching a value of about USD$25 billion.

While non-alcoholic beer sales are just a sliver of beer brewer’s total revenues, if TAAT can replicate similar market penetration in the tobacco sector, a viable investment thesis may take root.

Read More: https://agoracom.com/ir/TAAT/forums/discussion/topics/755158-taat-s-beyond-tobacco-cigarette-attempting-to-become-the-next-big-cpg-re-invention/messages/2303197#message

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TAAT $TAAT.ca $TOBAF Increases Manufacturing Output by 233% to More Than 57,000 Cartons Per Month in Response to Sustained Demand in Ohio

Posted by AGORACOM at 10:39 AM on Wednesday, February 10th, 2021
  • TAAT’s flagship product is now being manufactured at a rate of more than 57,000 ten-pack cartons per month
  • This reflects a 233% increase from a production rate of 12 pallets per month to 40 pallets per month as of this week
  • Improvements to TAAT’s processing facility in Nevada enable it to produce a greater volume of Beyond Tobacco, the product’s base material

LAS VEGAS and VANCOUVER, British Columbia, Feb. 10, 2021 (GLOBE NEWSWIRE) — TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) is pleased to announce that its flagship product TAAT ™ is now being manufactured at a rate of more than 57,000 ten-pack cartons per month (over 690,000 cartons per year), which reflects a 233% increase from a production rate of 12 pallets per month to 40 pallets per month as of this week.

This increase was prompted by sustained demand for TAAT™ in Ohio as well as anticipated demand from smokers aged 21+ in other U.S. states who will be able to purchase TAAT™ online directly from the Company when its e-commerce portal launches this quarter.

Recent improvements to the Company’s processing facility in Las Vegas, Nevada have enabled TAAT™ to produce a greater volume of Beyond Tobacco™, the product’s base material which is refined in-house using a 14-step process including a patent-pending refinement technique.

Additionally, the Company has coordinated with its contract manufacturer, who also produces cigarettes for regional and global tobacco brands, to allocate additional production bandwidth to making TAAT™ in order to maintain the current output with the ability to scale further upward as needed.

Read More: https://agoracom.com/ir/TAAT/forums/discussion/topics/755069-taat-tm-increases-manufacturing-output-by-233-to-over-57-000-cartons-per-month-in-response-to-sustained-demand-in-ohio/messages/2303012#message

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TAAT $TAAT.ca $TOBAF Obtains First National Mainstream Media Coverage in Forbes with Article Profiling the Company

Posted by AGORACOM at 12:58 PM on Wednesday, February 3rd, 2021

LAS VEGAS and VANCOUVER, British Columbia, Feb. 03, 2021  — TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) is pleased to announce that an article profiling the Company was published earlier today by Forbes, marking the first national mainstream media coverage of TAAT™ in the United States. Forbes contributor Amanda Siebert, who primarily covers media stories in the “Vices” category, summarizes her interview with TAAT™ Chief Executive Officer Setti Coscarella, in which Mr. Coscarella shared his professional background and journey to his current role at the Company. Additionally, the article features Mr. Coscarella’s comments on recent events relating to the Company including its engagement with consumer packaged goods (“CPG”) sales agency CROSSMARK, as announced in the Company’s February 2, 2021 press release.

The February 3, 2021 Forbes article can be accessed by clicking here: https://www.forbes.com/sites/amandasiebert/2021/02/03/taat-the-company-on-keith-gills-notepad-making-hemp-cigarettes-that-taste-like-tobacco/

Following a detailed preamble on TAAT™ and Mr. Coscarella, the article goes into detail about the value proposition of TAAT™ as an alternative to tobacco cigarettes due to its inherently non-addictive properties. As differentiation points of TAAT™ among other tobacco-free cigarettes on the market, Mr. Coscarella explains the importance of a tobacco-like taste as well as a competitive price point, which the Company has attained by offering TAAT™ to legal-aged smokers in Ohio for USD $3.99 per pack, compared to approximately USD $7.00 per pack for Marlboro.

Read More: https://agoracom.com/ir/TAAT/forums/discussion/topics/754566-taat-tm-obtains-first-national-mainstream-media-coverage-in-forbes-with-an-article-profiling-the-company/messages/2301858#message

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TAAT Lifestyle & Wellness $TAAT.ca $TOBAF Finalizes Engagement with Omnichannel CPG Sales Agency CROSSMARK, With Access to Over 100,000 U.S. Convenience Stores

Posted by AGORACOM at 4:30 PM on Tuesday, February 2nd, 2021
  • TAAT’s flagship product now under the representation of CROSSMARK
  • The Texas-based sales agency of more than 25,000 employees serves retail channels across North America
  • TAAT will leverage CROSSMARK’s existing relationships with more than 100,000 convenience retailers

LAS VEGAS and VANCOUVER, British Columbia, Feb. 02, 2021 — TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) is pleased to announce that its flagship product TAAT™ is now under the representation of CROSSMARK, Inc. (“CROSSMARK”), a Texas-based sales agency of more than 25,000 employees that serves retail channels across North America as well as Canada.

TAAT™ intends to leverage CROSSMARK’s existing relationships with over 100,000 convenience retailers to expand availability of TAAT™ in Ohio and potentially elsewhere in the United States. Besides food, beverage, and household products in the consumer packaged goods (“CPG”) category, CROSSMARK has also had success in commercializing tobacco category offerings in the United States.

In addition to providing wholesale and retail head office listing support, CROSSMARK is to deploy an in-field execution team across both banner and independent retailers to support in-store acceptance, merchandising, and reorders of TAAT™ products. TAAT™ also seeks to leverage CROSSMARK’s extensive promotional, trade marketing, and analytics support to augment existing initiatives and potentially drive nationwide growth, as the Company works towards its sales and volume objectives for 2021.

The Company’s engagement with CROSSMARK is the result of the successful completion of a process that began in October 2020 when the Company issued requests for proposals (“RFP”) to solicit national-level representation for TAAT™ by a sales agency in the United States.

Read more: https://agoracom.com/ir/TAAT/forums/discussion/topics/754474-taat-finalizes-engagement-with-omnichannel-cpg-sales-agency-crossmark-with-access-to-over-100-000-u-s-convenience-stores/messages/2301672#message

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