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How #programmatic advertising helps to target the right audience #adtech $GOOD.ca $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 11:06 AM on Tuesday, June 26th, 2018

  • An essential component of location-based advertising is programmatic advertising which has become the buzzword
  • There is a growing trend of brands adopting this technology to serve online ads to a business’ most likely customers

Even though you have the best of advertisements made, they cannot have the desired effect unless they appear at the right time and at the right place.

There is a growing need, regardless of company size and location, to make advertising more personal… more localized. Advertisers of all sizes are evaluating how they can most effectively identify and reach customers where they live and play and as a result, they are adjusting their marketing spend to do just that. BIA/Kelsey forecasts that US location-based ad spend will double in the next five years.

Since nomenclature, local preferences, competitors, and buying habits vary widely from state-to-state and city-to-city, location-based advertising delivers better performance and deeper insights for marketers of all shapes and sizes.

An essential component of location-based advertising is programmatic advertising which has become the buzzword. There is a growing trend of brands adopting this technology to serve online ads to a business’ most likely customers. The addition of programmatic advertising was one of the biggest advancements in digital since the introduction of search.

What is programmatic advertising?

Programmatic advertising enables to target a specific category of audience. Here the segments can range across demographics such as gender, age, social status, to geographic in certain areas of the country. Along with this, with ‘paid search’ one can also control the ads to a specific time of the day or monitor the frequency. You can decide which publishers you want your ads to show on.

By doing this, you are only paying for highly effective ads, delivered to the right people at the right time. Programmatic advertising breaks the stereotypical norms of traditional ad buying. Buyers nowadays do not like to run a certain number of ads with a publisher and remain locked in a contract.

Source: LeadsIn other words as State of Digital states programmatic advertising is the algorithmic purchase and sale of advertising space in real time. During this process, software is used to automate the buying, placement, and optimisation of media inventory via a bidding system. Automating the process means that it can be done in real time and doesn’t rely on the human touch, manual insertions and manual trading.

How can localizing programmatic advertising help?

Programmatic advertising is a very efficient and effective way for brands to reach their desired audiences.  By localizing their programmatic advertising efforts, brands are able to both customize their targeting and customize their messaging to the needs of the local markets that they serve.

For example, a Toyota dealer in Palo Alto, CA, may have a lot full or Prius hybrid vehicles, and will need very different targeting and messaging than a Toyota dealer in Fort Worth, TX, who will likely have a lot full of Tundra pickup trucks and SUVs.  Localized programmatic enables customization of advertising to each dealer’s local needs.

A company which is emerging as a leader in this field is Simpli.fi. The company has made localized programmatic advertising both affordable and effective for not only multi-location brands and ad agencies, but they also work closely with Local Media Groups (TV, Radio, Cable & Newspapers) to bring the power of localized programmatic to SMBs.

Stating the importance of localized programmatic advertising Frost Prioleau, CEO of Simpli.fi says, “Initially, most of the available programmatic tech was focused on national campaigns. Most programmatic platforms base their targeting on pre-packaged audience segments, making it difficult to customize, optimize and personalize audiences to local buying habits, brand preferences, and competitive players.”

Localization is necessary in order to effectively reach users whose buying habits, nomenclature, and preference vary widely from state-to-state and city-to-city. “However, scaling large numbers of highly personal and targeted local campaigns requires purpose-build technology. This is where Simpli.fi fits into the marketplace. Simpli.fi’s use of unstructured data, which allows for rich, highly granular targeting, serves ads based on element-level information, making campaigns more relevant and effective for prospects, thus driving a higher ROI,” adds Prioleau.

Programmatic advertising hence not only helps to deliver this level of insight and transparency but also creates the opportunity for brands to engage in near real-time with connected and unique audiences.

Source: https://www.geospatialworld.net/blogs/programmatic-advertising/

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How Small and Mid-Sized Publishers Are Turning to #Programmatic Advertising $GOOD.ca #adtech #digitaladvertising $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 11:09 AM on Friday, June 22nd, 2018
  • Programmatic advertising has become an ideal solution for small and mid-sized publishers, as it optimizes revenue and allows for more efficient sales processes
  • A few years ago, it was unthinkable for small sites and blogs to host ads on their pages from big advertisers
  • Arrival of specialized programmatic advertising platforms has revolutionized the landscape and brought new strategic opportunities for small and mid-sized publishers

Augustin Ory CEO, The Moneytizer

Augustin Ory, CEO, The Moneytizer, in this article talks about how small and mid-sized publishers are implementing/ adopting programmatic 

Programmatic advertising has become an ideal solution for small and mid-sized publishers, as it optimizes revenue and allows for more efficient sales processes. A few years ago, it was unthinkable for small sites and blogs to host ads on their pages from big advertisers. However, the arrival of specialized programmatic advertising platforms has revolutionized the landscape and brought new strategic opportunities for small and mid-sized publishers.

In fact, programmatic advertising has grown from being just a small component of a publisher’s advertising activity to becoming a priority area of their business strategies. According to a study by IAB Europe, 25% of the editors surveyed rated programmatic as a priority, while another 50% recognized it as being part of their top-five priority tasks. These results confirm that publishers already recognize the benefits of programmatic advertising, which is particularly advantageous when compared with selling inventory directly-providing a series of advantages that range from operational efficiency to a better return on investment for advertisers.

General trends suggest a sustained increased in programmatic advertising too. According to the latest eMarketer study about programmatic spending, ‘US Programmatic Ad Spending Forecast 2018: Private Setups Pull Even More Ad Dollars to Automation,’ more than 80% of digital display ads will be purchased through programmatic platforms in the United States in 2018. According to the same report, spending on programmatic advertising in the U.S. will increase by $10 billion to a total of $46 billion.

In short, programmatic advertising has created a new scenario that small and mid-sized publishers would be wise to exploit.

What advantages does programmatic offer to small and medium-sized publishers?

The main advantage of programmatic advertising is that it allows these publishers to save time. Until the arrival of this type of platform, the main way to generate advertising revenue for smaller publishers was through direct campaigns. Selling advertising in that fashion requires a significant investment in time to determine rates, find advertisers, process payments, etc. Direct campaigns also demand a skilled sales force that understands the marketplace and can capitalize on the media offering; the time and resources required to build this team can often place a strain on smaller publishers as well.

With the advent of programmatic advertising platforms, small and mid-sized publishers can focus on the task of developing compelling content while leaving aside more commercial tasks such as advertising operations and advertising revenue management to automated means.

Another advantage for smaller publishers has improved monetization of their inventory. When using other channels such as direct sales or affiliate systems, the income generated through advertising space is usually defined and agreed to in advance, limiting publishers’ ability to take advantage of more immediate short terms opportunities.

The arrival of Real-Time Bidding and Header Bidding to programmatic advertising has revolutionized the potential for revenue generation. Programmatic auctions increase the competition around each piece of inventory, maximizing revenue and leaving less inventory unsold. The bidding system increases the profitability of advertising spaces and provides more flexibility for advertisers and publishers alike.

In addition, programmatic advertising enables publishers to display more localized and personalized ads which improve interaction with and response to the advertising content.

Finally, programmatic advertising allows publishers to better integrate audience data into the purchasing process. As a result, they can package up their inventory much more efficiently and combine multiple platforms into one cohesive buy. They are also able to extract more value from their inventory, as they can leverage a more complete profile of their audience and allow advertisers to better target unique user groups within their broader audience.

Large publishers have already been reaping the benefits of programmatic advertising. As the technology becomes simpler and easier to deploy, small and mid-sized publishers are also seeing how programmatic advertising allows them to make operational processes more efficient; optimize revenues, and add value to their media. It behooves these smaller publishers to adopt and/or continue to make this transition to automated buying and selling as quickly as they can.

Source: https://www.martechadvisor.com/articles/ads/how-small-and-midsized-publishers-are-turning-to-programmatic-advertising/

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FEATURE: Video Advertising Is The Future: Good Life Networks $GOOD.ca With $1.3M in Q1 Revenue

Posted by AGORACOM-JC at 11:57 AM on Wednesday, June 6th, 2018

GOOD: TSX-V

GLN harnesses the power of artificial intelligence to improve marketing return on investments for advertisers using its patent pending video advertising technology. By 2020, MAGNA, the research arm of media buying firm IPG Mediabrands, expects digital ads to make up 50 percent of all ad spending, expected to reach $237 billion this year.

Q1 Financial Highlights

  • Revenue increased 2072% to $1,322,139 in the First Quarter of 2018
  • Gross profit increased to $448,270 from $1,971 during the First Quarter ended March 31st, 2017;
  • Gross margin as a percentage of revenue were 34% compared to 3% during the First Quarter of 2017, representing a 1,133 % increase.

Hub On AGORACOM / Corporate Profile

FULL DISCLOSURE: Good Life Networks is an advertising client of AGORA Internet Relations Corp.

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Good Life Networks Inc. $GOOD.ca increases first quarter revenue year over year by 2072%

Posted by AGORACOM-JC at 4:33 PM on Monday, May 28th, 2018

Glnlogo black 11

  • Revenue increased 2072% to $1,322,139 in the First Quarter of 2018 compared to $60,870 during the First Quarter of 2017;
  • Gross profit during the three months ended March 31, 2018 increased to $448,270 from $1,971 during the First Quarter ended March 31st, 2017;
  • Gross margin as a percentage of revenue during the three months ended March 31, 2018 were 34% compared to 3% during the First Quarter of 2017, representing a 1,133 % increase.

VANCOUVER, May 28, 2018  – Good Life Networks Inc. (“GLN“, or the “Company“) (TSX-V: GOOD, FSE: 4G5), a Vancouver-based programmatic advertising technology company, is pleased to announce that it has filed its First Quarter reviewed financial statements for the three months ended March 31, 2018 or “First Quarter” of 2018.  The Company’s reviewed interim consolidated financial statements as at and for the three months ended March 31, 2018 and related management’s discussion and analysis can be found on the Company’s SEDAR profile at www.sedar.com.  All figures are expressed in Canadian dollars unless otherwise stated.

Jesse Dylan, President and CEO commented, “We are very pleased with the revenue growth for Q1, 2018. It is a fantastic base for us to work from to meet our revenue and earnings objectives for the full fiscal year.” 

Financial Highlights:

  • Revenue increased 2072% to $1,322,139 in the First Quarter of 2018 compared to $60,870 during the First Quarter of 2017;
  • Gross profit during the three months ended March 31, 2018 increased to $448,270 from $1,971 during the First Quarter ended March 31st, 2017;
  • Gross margin as a percentage of revenue during the three months ended March 31, 2018 were 34% compared to 3% during the First Quarter of 2017, representing a 1,133 % increase.
  • Adjusted EBITDA loss for the three months ended March 31, 2018 was approximately $367,000 compared to an adjusted EBITDA loss of approximately $631,000 recorded for the First Quarter 2017.
  • The Company incurred a one-time expense of $2,318,018 in listing fees, third-party services and bonuses in connection with the RTO of Exito Energy II Inc. (“Exito”).

BUSINESS UPDATE

During First Quarter of 2018, the Company achieved the following milestones:

  • Completed RTO transaction with Exito, and concurrently raised $9.2M of equity.
  • Granted patent pending status by the USPTO on several innovations related to our exchange platform, algorithms and blockchain application designed to accelerate AR payment cycles for vendors in the digital advertising ecosystem.
  • March 8th, we continued our aggressive integration strategy by entering a commercial agreement with U.S. based Answer Media, giving us access to a global supply chain consisting of over one hundred million unique users and over three hundred publishers (websites on desktop and mobile).
  • March 22nd, we expanded into the U.K. with Advenue Limited (“Advenue”). Our agreement and integration with this London based company expands GLN’s global reach by up to nine new regions and includes access to over 4,000 mobile publishers across Android and iOS platforms.”

Subsequent to First Quarter

  • April 3rd, CEO Jesse Dylan and his team rang the bell at TSX to open the stock market marking GLN’s public listing on TSX-V under the stock symbol GOOD.
  • April 12th, GLN announced its listing on the Frankfurt Stock Exchange (third largest exchange globally in terms of volume of trading behind New York and NASDAQ) under the trading symbol 4G5.
  • April 19th, GLN entered into an Advisory Agreement with First Coin Capital (a Vancouver-based technology services company dedicated to advising established companies and providing access to the emerging digital currency asset class.) to assist in the detailed analysis and planning of the GLN accounts receivable (“AR”) Blockchain application.
  • April 26th, GLN announced record revenue during the twelve months ended December 31, 2017 increased 278% to $9,723,075.
  • May 3rd, GLN entered a commercial agreement to integrate with Clickky, a New York based global leader in monetization solutions for mobile applications. Clickky offers video advertising opportunities inside thousands of mobile applications – Reaching 1 billion daily advertising opportunities and 5 million monthly new application installations.
  • May 10th, GLN to announced the launch of a “CEO Verified” Discussion Forum on AGORACOM and secured an ongoing media campaign with extensive editorial coverage services from Market One Media Group Ltd.
  • May 17th, GLN announced it has entered into a Letter of Intent to acquire 100% shares of the Impression X, a leading connected television (“CTV”) advertising technology company. CTV is one of the fastest growing areas of advertising technology. In 2018, it is expected that over 60% of all premium video on demand will be delivered via a connected television reaching an expected 759.3 million connected television sets globally (Digital TV Research).

Jesse Dylan, President and CEO commented, “As we release our first quarter results for 2018 and look back over the previous year, I’m content in the knowledge that we are making strong and steady progress while moving forward. I’m reminded of the quote that rests at the bottom of each email I send: A river cuts through rock, not because of its power, but because of its persistence.” 

Summary of Financial Results and Information

Consolidated Statement of Operations
Three months ended March 31,
2018 2017
Revenue $ 1,322,139 $ 60,870
Cost of Sales $ 873,869 $ 58,899
Gross Profit $ 448,270 $ 1,971
Gross Margin 34% 3.2%
Expenses $ 1,361,860 $ 711,570
Operating Income (Loss) $ (913,590) $ (709,599)
Net Income (Loss) for the first quarter $ (2,948,479) $ (756,195)
Income (Loss) per share –
Basic $ (0.05) $ (0.03)
Diluted $ (0.05) $ (0.03)
March 31, 2018 December 31, 2017
Total Assets $ 12,707,154 $ 9,832,633
Total Liabilities $ 6,702,729 $ 12,094,377
Total Shareholders’ Equity (Deficiency) $ 6,004,425 $ (2,261,744)

 

Full details of the financial reports and operating results for the First Quarter ended March 31st, are described in the Company’s financial statements with accompanying notes and related Management’s Discussion and Analysis. These documents and additional information on Good Life Networks Inc. is available on SEDAR at www.sedar.com.

Conference Call

The company will also host a live conference call on May 28th, 2018, at 1:30 p.m. PST.
To access the conference call by phone, please dial:
Canada/USA: 1-800-319-4610
International Toll: 1-604-638-5340
Germany: 0800-180-1954
UK: 0808-101-2791
Callers should dial in five to 10 minutes prior to the scheduled start time.

The GLN Story

GLN harnesses the power of artificial intelligence to improve marketing return on investments for advertisers using its patent pending video advertising technology. By 2020, MAGNA, the research arm of media buying firm IPG Mediabrands, expects digital ads to make up 50 percent of all ad spending, expected to reach $237 billion this year. GLN recently closed a $9.2 million subscription financing prior to closing its qualifying transaction and trades on the TSX Venture Exchange under the stock symbol “GOOD” and The Frankfurt Stock Exchange under the stock symbol 4G5.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Good Life Networks Inc.

View original content: http://www.newswire.ca/en/releases/archive/May2018/28/c6554.html

please contact: [email protected] or call 604 265 7511.Copyright CNW Group 2018

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