- Commencing a creative cross-marketing collaboration with a global content leader Lionsgate
- Company will create and market suites of digital coloring tasks around Lionsgate properties through Kuuhubb’s Recolor digital coloring app
- Lionsgate will support these campaigns by driving traffic through its marketing channels to Recolor
- Past collaborations generated over three million unique coloring tasks and over 300 million impressions in total
TORONTO, April 13, 2018 – Kuuhubb Inc. (“Kuuhubb†or the “Companyâ€) (TSX-V:KUU), a technology company focused on acquiring, developing and distributing lifestyle and mobile applications, today announced that it will be commencing a creative cross-marketing collaboration with a global content leader Lionsgate (NYSE:LGF.A) (NYSE:LGF.B).
Under the agreement, Kuuhubb will create and market suites of digital coloring tasks around Lionsgate properties through Kuuhubb’s Recolor digital coloring app, a leader in bringing brands and media properties to the art app universe. In addition, Lionsgate will support these campaigns by driving traffic through its marketing channels to Recolor, whose users generate more than 200 million coloring works per quarter.
Recolor will feature a broad range of unique brand campaigns tying into the releases of Lionsgate movies and TV shows this year, such as the groundbreaking and critically acclaimed hit series Orange is the New Black and the eagerly anticipated feature films The Spy Who Dumped Me and A Simple Favor. There will also be campaign releases for Lionsgate’s existing library of content, including Mad Men and Dirty Dancing.
Lionsgate and Kuuhubb recently partnered on successful brand campaigns on the Recolor app for three Lionsgate IP: My Little Pony: The Movie, the critically acclaimed blockbuster film Wonder, and the recently launched series Step Up: High Water, each with in-app branded coloring images and video units showing trailers for the properties. These collaborations generated over three million unique coloring tasks and over 300 million impressions in total.
“Finding novel ways to engage consumers in the entertainment industry on mobile devices, particularly in the art app space, is an important challenge,†said Peter Levin, Lionsgate’s President of Interactive Ventures, Games, and Digital Strategy. “The entertainment app category has shown stunning growth, and we’re excited to partner again with Kuuhubb to creatively capitalize even further on its potential.â€
Kuuhubb COO Pasi Piipponen noted that, “Digital coloring engages app users on a totally different level than traditional banner or video campaigns – we are reaching 10 minutes of average coloring time per branded coloring task on Recolor. Based on previous successes with Lionsgate, it´s easy to conclude that Recolor users are keen to engage with targeted brand campaigns that bring added value to the user experience.â€
Lionsgate’s interactive games business has recently partnered on a deal to promote the Starz Original Series Ash vs Evil Dead with The Overwatch League™ team Los Angeles Valiant, run by professional esports organization Immortals, in which Lionsgate is an investor; collaborated on the blockbuster mobile game Power Rangers: Legacy Wars, which recently crossed 30 million installs on its first anniversary and was part of Amazon’s GameOn announcement at the Game Developers Conference; released “The Saw Chapter†DLC for the asymmetrical multiplayer horror game Dead by Daylight; and created a feature for The Divergent Series in the role-playing app What’s Your Story?™
About Kuuhubb
Kuuhubb is a company active in the digital space that focuses mainly on lifestyle and mobile video game applications. Its strategy is to create sustainable shareholder value through acquisitions of proven, yet underappreciated, assets with robust long-term growth potential. Headquartered in Helsinki, Finland, Kuuhubb has a global presence with a strong focus on developing U.S. brand collaborations and Asian partnerships.
About Lionsgate
The first major new studio in decades, Lionsgate is a global content platform whose films, television series, digital products and linear and over-the-top platforms reach next-generation audiences around the world. In addition to its filmed entertainment leadership, Lionsgate content drives a growing presence in interactive and location-based entertainment, gaming, virtual reality and other new entertainment technologies. Lionsgate’s content initiatives are backed by a 16,000-title film and television library and delivered through a global licensing infrastructure. The Lionsgate brand is synonymous with original, daring and ground-breaking content created with special emphasis on the evolving patterns and diverse composition of the company’s worldwide consumer base.
Cautionary Note Concerning Forward-Looking Information
This press release contains forward-looking information. All statements, other than statements of historical fact, that address activities, events or developments that the Company believes, expects or anticipates will or may occur in the future (including, without limitation, statements relating to development and growth of the Company’s business and expected benefits from the collaboration with Lionsgate announced in this press release) are forward-looking information. This forward-looking information reflects the current expectations or beliefs of the Company based on information currently available to the Company. Forward-looking information is subject to a number of risks and uncertainties that may cause the actual results of the Company to differ materially from those discussed in the forward-looking information, and even if such actual results are realized or substantially realized, there can be no assurance that they will have the expected consequences to, or effects on the Company. Factors that could cause actual results or events to differ materially from current expectations include, among other things, the possibility that results from the collaboration with Lionsgate announced in this press release will not be consistent with the Company’s expectations, risks related to the growth strategy of the Company, the early stage of the Company’s development, competition from companies in a number of industries, the ability of the Company to manage expansion and integrate acquisitions into its business, future business development of the Company and the other risks disclosed under the heading “Risk Factors” in the Company’s annual information form dated October 30, 2017 filed on SEDAR at www.sedar.com. Forward-looking information speaks only as of the date on which it is provided and, except as may be required by applicable securities laws, the Company disclaims any intent or obligation to update any forward-looking information, whether as a result of new information, future events or results or otherwise. Although the Company believes that the assumptions inherent in the forward-looking information are reasonable, forward-looking information is not a guarantee of future performance and accordingly undue reliance should not be put on such information due to the inherent uncertainty therein.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
For further information, please contact:
Kuuhubb Inc.
Jouni Keränen – CEO
[email protected]
Office: +358 40 590 0919
Bill Mitoulas
Investor Relations
[email protected]
Office: +1 (416) 479-9547
